Who is the Product Owner Anyway? - Scrum Pulse Webcast #24

As Agile become mainstream increasingly organizations are looking to double down on the role of the Product Owner encouraging them to manage the intersection between technology and the business. But Product Ownership is a difficult role as it tries to balance the needs of the business with the reality of software delivery. Also, for many organizations there is some ‘confusion’ with existing roles of business analyst, product manager or even project manager. What does the product owner do anyway?
In this talk Dave West, Product Owner and CEO Scrum.org, the home of Scrum and Professional Scrum Trainer with Prowareness Rob van Lanen describe the genesis of the Product Owner role and how many organizations are dealing with the challenges of slotting this key role into existing product, project and release roles. They will introduce some techniques such as user-centric design, and hypophysis based development and describe how approaches such as Lean Startup and pragmatic marketing are providing product owners with a tool box to do their job.

[@The_Dangles]

Thank you for this. The last question on Product Owner x Product Manager x Project Manager was brilliant and one I've been carrying around for a while. Cheers!

[@mona25111]

Thank you for this insightful webinar.

[@d4vv980]

great stuff here, kept it light and interesting throughout. Cheers

[@habibbelhajali4829]

Great Webinar! Thanks a lot for this wonderful presentation :)

[@rumanaamin6329]

Congratulations! Rob and Dave, for the great webinar on product owner role. Thank you very much for the inputs. I have got a valid idea on role of product owner.

[@waynewilliams576]

Absolutely awesome presentation!

[@vanylaskywalker]

12:26 The Product Owner 15:31 The Benevolent Dictator 18:36 So, What is the Problem Then...? 21:42 And You Have to Answer Questions Like... 23:08 The "Ownership Dilemma" 36:08 Owning the Product Vision 42:02 Leading is Not Easy 43:13 Who plays the role? 43:22 Where Does This Person Come From? 44:23 Product Owner Skills 47:17 The PO's Two Commandments... 54:53 Summary

[@ASSassINS111111]

you are the hero we need

[@AndriyCivic]

Cool stuff guys, thank you for some great definitions that can help better understand what we do and why.

[@user-iq3ti1yh6c]

Thank you for great video!

[@ramendrasir]

Really good webinar give some food for thought around what i have been doing as PO...:)

[@williamsweeney4977]

Nicely done. Thank you!

[@ericragnar3069]

thank you for the video

[@yasharhassanov40]

Many thanks for the webinar! Very insightful!

[@jtiv3170]

You guys mention some tools in your awesome video here. It is best practices in your videos to put links to the tools you mention in the video in the description. Hope this input will help future videos. One tool you may want linked is the slideshow you created for this.

[@gsaminath]

such a wonderful webinar, but not much saw and liked it... I hit my like already...Proud to be one among the Agile Scrum teams as a Agile leader/PO.... Excellent content... Thank you Scrum team

[@onome453]

Thanks and for getting me started

[@jadereynolds6963]

This is a brilliant insight for me, my organisation is starting to adopt Agile and SCRUM methodologies and I am just starting out on my learning path.

[@aminkh6872]

thank you it was great

[@Hirokakaoshi]

Great webinar actually! How PO actually did and more like benevolent dictator. Seen some notes from slide of how Product Owner evolved form an article at scrum.org by Ron Eriga.

[@gyanendubhushan5510]

It was really nice...

[@irutgers]

Enjoy the thorough discussion

amazing

[@jimbomcgovern]

Im enjoying this - what does Rob say on 32:08 on vision - cant catch it (sorry, lovely Dutch accent)

[@galev3955]

Fascinating... 1 hour and I still have no idea what product owner is or what they do other than the nebulous adage of "maximize value". But what I really dont understand is why or how any of this is relevant to me as a member of a 200+ team of a pharmacovigilance project. But alas my corporate overlords decided we are all going to be agile now, so here I am.

[@ScrumOrg]

Here is a great set of material on the role of the product owner. In a nutshell they are the person ultimately accountable for deciding what customers want/need and defining that. www.scrum.org/resources?search=Stances&field_resource_tags_target_id=140&type=All

[@swatir2564]

Is CI/CD part of a scrum or role part of a scrum master?

[@ScrumOrg]

Swati R a Scrum Team may deliver or inter grate continuously as you can deliver as often as they want as long as it meets the definition of done.

[@rishikesh831]

What metrics can be used for measuring success for Product Owner?

[@cutflow2]

Did you find an answer for this ?

[@infinitytest9422]

a product that meets the customers needs?

[@henrieugenebitoulefock7479]

thank

[@dr.azharkhan5503]

Who is Product Owner? Is he from team or from customer or end user?

[@cbaloch]

gilbert was funny