Why Americans Are Obsessed With Canned Cocktails Like High Noon

[@lacdirk]

The positive view: companies are selling convenience and expertise to people that don't want to drink and drive, and aren't walking distance to a good cocktail bar. The negative view: good lord, the margins on this stuff must be huge!!! Cheapest possible alcohol, some artificial flavours and soda.

[@werewolfcountry]

The negative is also that they’re accessible to people who don’t like the taste of alcohol. I personally think that’s an issue as it creates drinkers out of people who wouldn’t necessarily drink otherwise.

[@lacdirk]

@@werewolfcountry Fair point. My wife calls it "crack alcohol", and it's been around for ages, but it used to be far less subtle (think jello shots and heavy sugar-laden stuff).

[@Giovanni-hp3cv]

@@werewolfcountry wouldnt have even thought of this, how insightful

[@thelurker12]

Pour them over a small cup of ice. It helps dilute the sweetness and sugar/sweetener content. They are really good for Summer drinking

[@steveb796]

I spent 33 years in the wine/craft beer/liquor business. I saw more of these fads come and go then I can count.

[@Godishim1]

Zima lol

[@PerfectPrinceX1]

and ive been drinking 33 years. nothing has came close to market penetration like these vodka drinks are. get back to work.

[@dewilew2137]

@@PerfectPrinceX1 When you feel personally insulted by someone’s actual professional experience in the alcoholic beverage industry, and you are so upset that you feel the need to insult them back, it’s time to take a step back and take a look at your life. It’s also probably time to stop drinking. You’re not getting any younger, and your liver is probably in worse shape than your manners.

[@dewilew2137]

@@PerfectPrinceX1 When you get to the point where you feel personally insulted by someone’s professional experience, and you feel the need to hurt their feelings to match your hurt feelings, it’s time to take a step back and examine your life. It’s also probably time to stop drinking. You’re not getting any younger, and your liver is probably in worse shape than your grammar and your manners.

[@dewilew2137]

@@PerfectPrinceX1 When you get to the point where you feel personally insulted by someone’s professional experience, and you feel the need to hurt their feelings to match your hurt feelings, it’s time to take a step back and examine your life. It’s also probably time to stop drinking. You’re not getting any younger, and your liver is probably in worse shape than your grammar and your manners.

[@greedtheron8362]

"40% of Americans are trying to drink less alcohol." Who the heck is gonna say they're trying to drink more alcohol?

[@RebelliousRenegade21]

That cut water the best one imo Lol, that lemon drop and margarita is crazy 🔥

[@RichardFermion]

I love the form factor for when I am camping. Mostly for ease of use/packing out. I'm bringing in ice in my van's fridge and not having to lug 750ml of (insert booze) + mixers

[@lacdirk]

Why not just mix your own drink and bring it along in an refillable bottle or thermos?

[@RichardFermion]

@lacdirk laziness, lack of variety, and ability to share; but mostly laziness.

[@cwg73160]

@@lacdirkWhy not just make your own videos instead of watching videos on KZbin?

[@lacdirk]

@@RichardFermion I get that. Comfort and convenience has a price ... but it's nice :)

[@lacdirk]

@@cwg73160 Do you need an explainer on how to mix drinks or on how to use a thermos? I guess I could help you with that, but I do think there's enough of those videos already.

[@dadelives1]

That cutwater is something serious

[@bstaff88]

I don't mind a Jack and Coke or a Mule from time to time, but 95% of the time if I'm in a environment where we're drinking canned beverages, I'm having a beer.

[@gourmetgekko]

Love when news networks do heavily sponsored pieces like this.

[@guilder-ci1md]

do you expect a business news channel not to talk about consumer products

[@gourmetgekko]

@guilder-ci1md Of course, but if you have enough IQ you will know which ones are a standard report and which ones are a shill. This one is a shill

[@dylan6386]

@@guilder-ci1mdapparently they do😅

[@ras8514]

as a kid i remember 50 years ago the canned cocktail craze in the 70's very little is truly new

[@Mrcrazyguy303]

I think the big problem with a lot of these drinks is the taste just isn’t there. These companies pump out a product that doesn’t taste any good and a consumer could make a way better drink at home. The only reason I would buy these products is because it’s easier when I’m going out somewhere like on the river.

[@mikefernandez1929]

I wasted my 20s and early 30s (21-34) stuck in a cycle of alcoholism. I quit in March 2020 right before the pandemic when canned cocktails took over. I'm happy I stopped in time I heard they sneak up on you and get you hammered fast

[@DetectiveTrupo203]

They can. I also quit drinking regularly in my mid 30s. I drink maybe 2 or 3 times a year at special occasions. I went to a wedding a few months ago and had 2 of these canned cocktail drinks and I was buzzing hard before I finished the first one. It's like a real mixed drink, not like a 5% beer.

[@dewilew2137]

Congratulations! 🤗

[@Morgan-zf3yz]

Good for you, we don’t care if you were a drunk.

[@bizonebusiness]

Being able to go to your local store and pick these up provides great convenience, but it can't compare to going to your local restaurant or bar and getting a fresh cocktail. Canned cocktails will need to ensure the quality of their drinks is consistent and excellent in order to maintain growth.

[@cwg73160]

They’re not trying to be better than normal cocktails. How could they? It’s ridiculous to even think that.

[@Ramonatho]

​@cwg73160 you must have never had any because they absolutely are trying to position themselves as being as good as a real cocktail. The On The Rocks brand is actually pretty good, and the bulliet old fashioned and Manhattan are great.

[@paulmartinez1121]

People drink them to get hammered not for quality 😭😭😭😭😭

[@kenmore01]

I would be more likely to try these if they weren't trying to ream us with their prices.

[@sevenofzach]

It's called capitalism and public companies are legally required to ream you to the max they can every quarter. That is what the current rules allow

[@xiphoid2011]

And that's the way it should be. Consumers demand and willingness to pay determines how, much a company will set the price. It's alcohol, not air, they are selling.

[@nickns732]

Lowering prices would just undercut their other products. Late stage capitalism. Competition doesn’t exist between companies anymore, just within them.

[@IDIOT_TAX-zh9xx]

THE ONE FLAW ... they forgot to mention, Mike's Hard Lemonade started all this

[@leahhh7811]

I'm surprised this video didn't mention the nutritional differences. Obviously no alcohol is a healthy option... but I'm 24 and a huge reason why I only drink seltzers is because they have less sugar and carbs compared to wine coolers and beer. I know a lot of gen z girls think the same. I always ask my mom what she casually drank in the 80's/90's and she said they used to only drink wine coolers, liquor, and beer for the guys! I can't imagine not having seltzers as an option for parties/pregames

[@qiangsun5684]

Great video idea and excuse to day drink 😂

[@spencer8035]

i love drinking

[@lincolnsghost7328]

I actually don’t like these type of canned cocktails. There’s something about the type or quality of the alcohol in it. I can drink like two of them back to back and don’t really feel the alcohol at all. Then an hour later I have a headache and feel bloated. I suspect they are using cheap $6 / liter Russian vodka. At home, I will add a shot or two of gin to something like grapefruit or cranberry juice. Or, I’ll add a shot of bourbon whiskey to a beer. That’s a simple enough cocktail and is way better than this canned stuff you buy in the store. Even in restaurants, I don’t like the mixed drinks and will stick with wine or bottled beer.

[@rriedel]

You feel bloated because of the sugar, not the alcohol.

[@Spazik86]

Ofc it is the cheapest crap they can find in those cans.. :)

[@cwg73160]

Ofc you can make a better drink on your own. But ready-to-drink spirits aren’t trying to be better than homemade cocktails. They’re selling convenience and brand recognition to switch beer drinkers to spirits. At least be smart enough to recognize why they’re popular.

[@standardbrah]

@@cwg73160 He said he didn't like them and why, not "I don't know why everyone likes them so much." At least be smart enough to recognize OP's point.

[@cwg73160]

@@standardbrah They implied that they didn’t recognize why people liked them. Please get help.

[@brajeshsingh2391]

this is interesting. definitely an innovation. Instead of making the cocktail you can just get one. Great product.

[@j887276]

The people who buy this are the same ones who buy white claw 😂

[@zyzzuschrist3410]

These longform ads are getting creative 😂

[@cnxexpat1862]

Me as a European is not wondering that these drinks are famous in the country of fast food.

[@bryantalaniz8510]

Bit Chealous rntcha bloke

[@Patrickleroux-q5w]

Hello I'm very sorry but about this I think you're wrong about it 😊I hope you don't mind me on your comment but I would really love us to discuss more on this topic 😊 Give me a feedback

[@jjx9316]

nobody cares, we are a country leading the world in technology.

[@lauriepenner350]

Alcohol is expensive where I live. If you like cocktails, it gets super pricy if you want to have enough liquors at home to make anything more interesting than a rum and coke.

[@ItsCeeC]

We love a “Tinny” here in the UK! Well done America for catching on

[@Joey-ct8bm]

Do you? The Scottish, Welsh and Irish don't share your view. You must be English.

[@urbanstrencan]

Here in Slovenia we have canned sprizer (vine and sparkly water mix)😍😍😍

[@richardcampbell7255]

Billions in ads and PR. As usual. Including coverage like this. Smarten up, stop giving huge companies selling unhealthy products for free.

[@brentdnowicki]

As a moderate drinker and cocktail enthusiast, I prefer to just make something myself. I'll try a canned cocktail a few times a year, but I can make something better and throw it in a Hydro Flask.

[@Based_n_Boredpilled]

When Zima came out, people were treated subhuman for liking it.

[@kirkjohnson6638]

Zima was horrid. I bought a case of it for a party once and was still trying to get rid of it a couple years later. Meanwhile, ai went through several dozens of cases of beer.

[@zacharybohlman4069]

No they weren't

[@PrinceOfOpinion]

I cackled laughing reading this 😂

[@DanSk-es2fj]

1:23 the reaction here is remarkable. Haven’t JD & cola cans been on the market for decades?!?

[@ThomasFromTN]

Interesting that Sam Adams when the market dropped in the canned liquor industry and the company found itself with a swollen cache of unsalable product... Adopted in lieu of selling off its Warehouse inventory at a discount, the company chose... Literally... To dump that inventory as written off "sunk" cost. What could reasonably be posited is that the brand was concerned that demonstrating a product could be offered at a discount might co-op its ability to sustain a price for its complementary regular inventory of spirits at the optimal price point. Corporations are highly sensitive to sustaining optimal revenue where it would often confound applying organic economic supply and demand function.

[@icemoneycooks5299]

They need to be available in grocery stores like beer

[@mdogzino]

They are in Ontario, Canada

[@icemoneycooks5299]

@ The US too in some states but not all of them. In NC we have the ABC stores so can’t get them from grocery stores have to go only to them to get all of your liquor or hard alcohol. Only beer and wine in the grocery stores.

[@jonas90.]

As a regular in test groups for new products, I went to a couple of meetings about these new canned cocktails. Some european brands were trying in 2021/2022 to launch in these space. All the people in the test groups (myself included) were very hesitating about this kind of product. Reality is, in european shelves (Aldi, Lidl, Mercadona, etc) you see very few of these products. I think even in US this fad could last maybe until 2030, not longer.

[@PacesIII]

I miss the old Bartles and Jaymes.

[@LiveWireBT]

So Americans are not obsessed with booze, it's companies who make booze and realize that consumers don't want to drink so much booze anymore so they think they just have to market the bad stuff more.

[@noirefit5954]

The ones at Trader Joe’s are the best. I like the ones at Aldis too

[@HowardDaduk]

What a terrific idea to mask hard alcohol into a such a fun product where the taste of the alcohol is mostly masked. What could go wrong.

[@jadibowden373]

Crazy, Jack and Coke has been around for donkeys years in Australia, alongside all other Canadian club and dry Jim Bean and Coke etc

[@jrukawa11]

Reporter drinking on the job

[@phillyblaze777]

Remember Wine Coolers ?!?

[@kirkjohnson6638]

It's just the latest fad and will be all but gone in a couple years. Anyone old enough to remember the wine cooler explosion in popularity in the late 80s? How about Zima and hard lemonade? Hard cider? The multitudes of flavored vodkas, rums, and tequilas? Are Moscow mules and all the other mules still a thing? How long do you think IPAs will remain popular?

[@DiscoveryGlobeLifeDocumentaryY]

It's fascinating to see the development of drinking culture in the U.S.! The convenience and diverse flavors of canned cocktails like High Noon have certainly contributed significantly to this trend. Do you think this trend will spread to international markets, or will it just be a local phenomenon in the U.S.?

[@Patrick-yh5yd]

Maybe 10% love it.

[@PugLifeJM]

Because it's the US and these things taste like soda or very sugary juices.

[@Jiggy609]

I prefer the non-liquor ones (like the original malt liquor ones) like Topo Chico or Michelob hard seltzer. I’ve actually been drinking them instead of beer and don’t feel as bloated and much less hangover.

[@interrobangings]

I don't wanna mix my ooooown

[@ZakiSalem-zh5gr]

A lot of these new "hard seltzers" advertise gluten and sugar-free, and people like it even if it's not completely true.

[@atkhodier]

The jack and Coke Zero sugar is awesome tbh…

[@timkasten343]

These the same thing as Boomfarms wines in the 1970’s. They brought wine in the United States to what it is today. A starter wine stepping stone.They a gateway product to harder cocktails. Sprits have had a decline in popularity in recent years.

[@seatspud]

Anyone remember The Club canned cocktails?

[@BeautyByLinnoria]

Nah, give credit to the OG...ZIMA...BRING THAT BACK😅😅😅

[@oliviao2238]

Americans glorify alcohol to the point of absurdity; it needs to be regulated since mental health has declined significantly.

[@bmpk4954]

Maybe we need to find out why Americans are so miserable?

[@jjx9316]

It is highly regulated, you have to be at least 21 to buy it from the store, our regulations are much tighter than the rest of the world.

[@CatJuarez]

Im curious about how good Boochcraft is doing... they're not spirited but amazing

[@gangstermoon143]

These bad boys are made in Modesto, Ca 209!!

[@Ruth-os4mi]

What was that last drink he tasted and liked? Anyone know?

[@Ramonatho]

Not always in cans, but On The Rocks and the Bullitt mixed drinks are actually good. Its the malt liquor crap like buzzballs that are a total waste. I'll only drink the real spirits and mixer drinks.

[@romeldionisio3149]

Here in the Philippines when Coca-Cola launched their cola with jack daniels , Pepsi-Cola launched their new version of Mountain dew with alcohol already. Convenience, variety and unique offerings is now the trend that these drinks are getting attention to those who want to drink less

[@P.E.O.ll-RhodesScholarGraduate]

Paul Walker. ✌️🧐 A racing roll cage standard from any tier 1 auto company is illegal.

[@jerryfox143]

saw these being point and thought.... what even is the point jack and coke? you can literally make that yourself super easily and control the ratio. Also coke zero = better

[@NWforager]

one long commercial for the alcohol lobbyists 🤔 right after the Anheuser-Busch fallout and Cancer news .

[@kodak29]

every company will have the exact same amount of profit before and after this was posted

[@MichaelMossmanNZ]

Here in New Zealand, we call these types of alcoholic beverage RTDs (Ready To Drink) ... the term alco-pops makes me laugh. Note: you say "they're essentially pre-mixed cocktails with real liquor" but I think you should have pointed out that it's not (for example) real Jack Daniels, it's just flavoring & whatever they use to add the alcohol component! Anyway, thanks for the interesting video =)

[@dewilew2137]

Idk what they’re selling you over in New Zealand, but here, it’s absolutely Jack Daniels.

[@bh4462]

It's because going to the bar is way too expensive pfffft.

[@BEGGARWOOD1]

Hearing American refer to alcohol as “dangerous” makes me smile

[@eetsmark]

I have yet to find a canned cocktail that's good - cutwater is *gross*. I can't imagine people going out to a bar and ordering a cocktail in a can (I don't count seltzers in this statement). All they have going for them is their transportability.

[@angelh1743]

Well as you guys send it's a trend. I think these canned cocktails will fizzle out over the next few years. I'm sticking with my lite beer and the occasional real Jack & Coke.

[@brennnabean]

Man I wish I lived in a state where you can buy liquor at a grocery store haha. All of our canned “cocktails” are really just malt liquor

[@Patrickleroux-q5w]

Oh really 😂😂 well I would love to know you more 😂 if you don't mind me

[@oskir4760]

Spirits are stronger and better than that apple juice beer. I love me some cayman jack seltzer drinks. I just add more alcohol and squeeze in some limes and now it's a drink. $20 for a pack of 12 is not that bad. I stop drinking beer because it doesn't give me the buzz I want and spirits sure do.

[@costak7679]

I miss the Budlight Mixxtails!

[@trixxfe]

Not going to watch this sponsored content, but this bubble bursted years ago because of over saturation in the market primarily. The biggest names, the High Noons and Happy Dads of the world will still be okay for a while, especially because of all the money they have to continually pump into advertising and make them seem cool to the younger generation. Most ADULTS are going to option for something other than these for a bevy of reasons

[@formfunction-o4s]

Who remembers ZIMA in the 1990’s?😂🇺🇸🧂

[@Anthony-ix4rl]

Imagine how scared she’d be of a shot !! Lmao !!

[@keijulkyl]

Overall, spirit sales are down. Pre-mixed cocktails are the lowest form of imbibing.

[@AZ-ev3vp]

Faq it bring back the original 4 LOKO😂

[@tealion]

it’s marketing and branding. Looks like flavored sparkling water and not as heavy handed and testosterone as beer, liquor and other spiked stuff.

[@hegeeee]

wait till they hear about long drinks

[@guilder-ci1md]

alcohol, generally speaking, sucks. tastes bad, is highly processed, and makes me feel bad both physically and mentally.

[@Slash687]

High noon is a seltzer not a canned cocktail

[@candrewk9710]

Yall just made this so you could drink on the job

[@DJAlexParker]

Canned cocktails always have a weird after taste

[@vixenstar1]

Malt beverages make my tummy hurt, so I definitely never purchase them!

[@wk9195]

America is a country addicted to addiction, a nation whose people seem unable to live without drugs, alcohol, or fast food. Just look at how much the life of an American revolves around alcohol and weed. It is truly sad.

[@Ramonatho]

Says the guy who's vice is complaining to the void on KZbin lol

[@cwg73160]

You sound so sad. Who hurt you?

[@marvinyoung7545]

"Hey college kids, get off tik tok and drink more"

[@MrStGeorgeIllawarra]

It's because America isn't the land of the free, it's the land of the Nouveau Riche.

[@P2Feener305]

CNBC is out of touch 😂 “Americans” can’t be obsessed if half of us never even heard of this knock off drink.

[@mcmtom]

These sugary drinks make it so much easier to consume alcohol nowadays. Back then, I wonder what it was like without these - were people drinking any less because it wasn’t as tasty??

[@kenmore01]

No.

[@LiveWireBT]

It's always an acquired taste.

[@mikejones8667]

Thank Gid for Cail

[@nickcollins5315]

I crush these hard!!!

[@thecrow764]

They all want to be the GOAT 4 loko

[@Eightpspi]

Cutwater is the best

[@finalfanvii6822]

Coca Cola should make a soda machine but for Alcohol and that would solve their dilemma of occasion

[@thecrow764]

Long drink is the best

[@zacharybohlman4069]

Theyre easy and an option other than beer. No mystery here.

[@andytang04]

High noon iced tea is really good

[@AndyFahey]

Jack Daniels and cola in a can has been around for 30yrs in Australia. What's all this fuss about?

[@CRCC830]

malt based drinks taste awful. i can immediately tell. it’s like when gas stations sell malt-based fireball rather than spirit-based that most people know/prefer

[@edselgreaves6503]

The sugar content in these must be horrific

[@valentingalvan121]

More sugary drinks entering the consumer bodies and adding more harmful stuff.

[@America-The-Great]

I dont drink anymore....to many calories, sugar and not healthy...but to each their own 😂😂😂

[@vincentchuvc]

How about happy dad?

[@CaneBTC]

Does bud light still come with a brown stain on top from a trans?