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In 2024 the Pumpkin Spice Latte got here earlier than it has ever before. This super sweet gourd-based beverage rakes in hundreds of millions for Starbucks every year and marks the seasonal shift from brat girl summer to the coloured leaves and flannel shirts of fall. But how did we get here?
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For further reading, check out the sources for this video here:
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Script: Marieli Aixa
Editor: Melody David
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand
Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: contact@befutureproof.ca