Why "Apology videos" are starting to sound the same... | The Apology Ritual

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[@imani0nline]

It took me so long to realize that apologies from public figures are not about forgiveness but perception. I think because of the parasocial relationships we have with these figures we forget that they are literally working to defend their bag and don’t give a hoot about why people are actually mad or who they have hurt.

[@edgaranalhoe7678]

Gurl i see you everywhere, you have great taste in creators and memes 🥺💖

[@kaseygoss]

@Imani yes! I completely agree!

[@dareangel96]

Exactly. And while I understand why a lot of apologies should be made public by these creators, it’s very telling when the people they have directly hurt never hear from them.

[@wateryoutalkingabout6113]

i mean that doesnt sound illogical, im pretty sure that eventually they understand the ramifications of their actions and hopefully they can change (only time can show w/e anyone says or how hard they stomp on them). at the end of the day it’s a literal job and main source of income for them and they’re obviously gonna look to save it before anything else just like anyone would. it’s literally a survival instinct

[@ZacharyBoi]

I thought it was common sense? I’ve apologised for things I never gave a shit about and probably will continue too the problem is when you have extremely high expectations for anyone.

[@absolutelynotellen]

at this point, i feel like youtuber apologies don't even sound like an "apology". but an excuse for them to be sneakier next time.

[@wowzers4437]

no stop, you're onto something 👀

[@absolutelynotellen]

@@wowzers4437 yes, i'm into snatching food 🤧

[@AikiraBeats]

Thank you like they going to do something even more worse than what we already see

[@moosejelly1203]

Just came to say how much I love your Sasara pfp lol

[@ositaiza888]

so a lot of these apologies feel insincere bc the parasocial relationship makes us want them to apologize like a friend, but their career makes them address things like a business

[@michelleobamafootcream9292]

yes

[@naomia4684]

Factssss

[@privateemail9755]

It's because they are technically corporate entities. But you also have to understand that corporations were illegally given the rights to personhood. Which also explains why corporations try to humanize themselves for their public image.

[@edgaranalhoe7678]

That one dislike is from a lolicon still mad about previous video

[@LiamMcEvoy]

actually tho

[@benedictdwyer2608]

Where’s the lie tho

[@pattysalazar6823]

You know it's true lmao

[@jeechan9959]

looks like they brought some friends

[@cyberprinc3ssASMR]

lmaoo literally

[@smash5551]

Shes got a point,she's an icon,she's a legend and she is the moment 👏 PLEASE COME BACK

[@chrislawuk]

And that’s on periodt!!! OOF

[@Doki-2000]

Now c'mon now.

[@LadyB_20]

I was about to comment this! 😂

[@karitzagarcia7]

I love this!

[@Witchrave2004]

Factz

[@porcelain4310]

For anyone is wondering where Liam is, i've gathered from reddit threads and such that, between school and being an underwriter for Marvel, he's been really really busy, but might still return as she finishes her classes and gets more money✨ we await ur second coming Fairy Queen🧚🙏

[@aidensnow5017]

She needs to come back soon to call out all this sh!t Jeffree Star's been doing with Eugenia Cooney lately... I'm getting really scared for Eugenia, and 90% of the commentary community is asleep at the wheel with what's Jeffree's currently doing to her!

[@sisterfister7891]

_._

[@mjorkus]

The change is pronouns sent me

[@DomeChiriboga]

It's even more humiliating since everyone and their mother was defending James Charles... Great vid!

[@AikiraBeats]

Right just for this to come out again

[@SobrietyandSolace]

I wasn't about to jump on the bandwagon no matter what I thought about Shane or Jeffree which is what people seemed to base their rationality on. Especially seeing as we still haven't heard the infamous Voice Memo

[@sakuraogami6885]

@@SobrietyandSolace even though James is terrible I don’t think that memo exists anymore. Jeffree is so unreliable

[@thedestroyasystem]

@@SobrietyandSolace yeah fr. I don’t even know what to think so I’m not gonna condemn anyone, but there’s no chance that anyone here (except possible victims) are 100% innocent

[@MY-cv2xr]

girl, im starting to get worried fr, give us a sign, a like on twitter, a reply, SOMETHING. I hope you're ok and that you're just taking a social media detox moment ...

[@summerl0v4n32]

Same , I think he’s doing school . I wish the best 4 him I just miss him and his content so much ☹️ I rewatch his videos all the time cause there’s literally no interesting youtubers

[@modernforever1528]

He is on a mental health hiatus. He said so replying to one of his fans of Twitter. He wanted to focus on personal issues and school.

[@salttin2894]

I know he’s using his insta bc he’s been liking post recently

[@OeraAMTG]

His latest tweet: "I'm sorry for being so silent... I'm just take a few months off social media to focus on some personal stuff. A lot has happened these past few months and I'm kinda of a mess at the moment, but I plan on returning soon and completely upgrading my channel! You will see me again :)"

[@noah5997]

I hope he returns someday I’ve been rewatching his videos nonstop 😭💖

[@dajf95]

i BEEN saying how wack it was when J* talked about “that person” like it wasn’t fully him. therefore putting all the blame on this “other person” who’s still him but not him. 😭😭😭 i’m glad more ppl saw it! 😂

[@summerl0v4n32]

The day Liam comes back I will throw a celebration party 💔 ITS BEEN YEARSSSSS . Jk but I hope he’s doing well I miss him and his content SO FUCKING MUCH

[@Deb_..]

do you know why he hasn’t been active ☹️

[@saiyadork]

@@Deb_.. no.. :(

[@andrugarrote]

all the beauty gurus studying this video so their next apology video is recieved well: WRITE THAT DOWN WRITE THAT DOWN

[@AikiraBeats]

Facts they gonna start chasing real fast

[@walpurgisnight7]

I was sad to see Jenna go because she had done everything the could to grow, but understood that she had to give her platform up to make space for other people. She did the right thing, and it’s harder to say goodbye to someone who is able to learn and grow when most of their peers seem to be unable to do the same. 🌱

[@kendallbenbow7970]

Part of me feels like Jenna was just ready to let go of KZbin as a whole. I like Jenna a lot and respect her a lot and so do so many people, so she would’ve been easily forgiven. Idk, I think she was just ready to move on with her life, her and Julien are even finally engaged now!

[@Hersheychocolate12]

I think she also was worn down by KZbin Backlash on videos like the fish or others She just seemed to be done

[@twelvezeros]

I want her to be back tho

[@brainfreeze7549]

I dont think she was "ready to leave" but like mentioned above she was just creatively exhausted because of expectations of the viewers and the negativity. (For example her hairspray hot wheels video reshoooting) It seemed like she enjoyed streaming and doing the podcast as she knew how much she means for everyone because, in my personal opinion, this was the best parasocial relationship a group of people have experienced in a while as it was pure, too pure for the Internet. At the end of the day she said she also needs to leave for her own mental health (which relates to the first statement) and all we can do is cherish the memories we made as this is a bittersweet moment of the "circle of life" for everyone, including Jenna, and as they say - everything good has an end, so a new one can begin - so I hope everyone finds that new good within themselves or in life

[@annevanity3922]

@@twelvezeros that’s great but that doesn’t mean she should or could come back. she doesn’t want to and she did the right thing.

[@MetteMeers]

Girl where did you go

[@KyoushaPumpItUp]

Pretty sure he got outed as a sexual predator.

[@g.j.9515]

​@@KyoushaPumpItUpcan you explain. when and where?

[@KyoushaPumpItUp]

@@g.j.9515 people who accuse others of being pedos because of loli anime are the ones guilty of it. Pretty sure he got arrested after this video got uploaded.

[@g.j.9515]

@@KyoushaPumpItUp thats crazy what. where did you hear that? link

[@jazwhoaskedforthis]

Unless i get some evidence i am just going to have to assume this is some other phobe claiming everyone not very cishetmasc is a predator

[@Laura-mi3nv]

I guess after so many people standing by James Charles, instead of stopping his stupid behavior while he was ahead, he just thought he was invincible. That always works out well.

[@skeletonizer9529]

Lana Del Rey fans need to hear the bit about not standing people with strings attached if it's not fun for you anymore 💀

[@wildlyrebellious]

Wait what. What's going on with LDR fans?

[@HVolnWhatnow]

@La La- Long version: really just being nasty (or making a big to-do about witchy hexing of) people with receipts and valid counterpoints to her “questions for the culture”. I’m not deep in it, but one example I saw was her stans were really smug and taking credit for when D’Angelo Wallace indicated he was struggling with his mental health, which is... a choice. Short version: lost their damn minds

[@zzkzkzzkzkzk8945]

Stan culture and celebrity worship is weird. Just listen to the songs and let it be.

[@theodaytona1382]

lana is queen but her stans are so annoying

[@lilmissemi]

@@HVolnWhatnow dont forget she said she isn't a feminist & said she isnt racist bc she "had rapper boyfriends"

[@kdragon713]

Honestly people should stop asking for an apology video! most of the time It's not genuine.

[@AikiraBeats]

Thank you just accept the notes app apology and move on

[@sydt7104]

apologia seems to be a defense of one's actions, whereas an apology (a good one) is accepting how one's actions impacted someone/something else

[@titto8585]

what a wonderful excuse for me to not fulfill any of my responsibilities this evening!

[@pakonaranjo3921]

Girl same

[@ravenfawnasmr5196]

Same though!!

[@seb61709]

Lmaoooo

[@kingjay239]

Liam should be just as big as D'Angelo Wallace, idc idc, but you can tell he puts so much work into his videos. And has so many good points. I wish his videos would blow up so people can see through these fake ass apologies.

[@lanascokespoon5879]

It’s been 1 year 5 months and 17 days since Liam has updated a new video and am still skinny

[@RT-elf]

Periodt

[@a.r.tivadar]

When will our Queen grace us with his presence again

[@warrencaelum9536]

Don't worry guys, Liam is just hibernating. He's been put into cryosleep. His body is next to Walt Disney. He's gonna wake up soon and will be back to posting iconic videos, trust.

[@mommygrll]

Another bop for the girls

[@heysfb]

You’re just so lovely and amazing. The part about James making a fool of everyone who defended him is so right on and such a good point, but this is all perfect.

[@daynal9594]

I could listen to Liam talk all day about...ANYTHING. His voice is so esthetically pleasing and I always take a newfound intellect from his videos on a topic that I would have otherwise found incredibly mundane and boring. Bonus points for cracking me up along the way.

[@pixiegraytail4800]

Gurl you have done it again. Constantly raising the bar for us all.

[@mathildejk]

You really found your niche with this videos, and as someone who studied for years sociology and anthropology I just wanna say thank you for entertaining and educating us on this matters❤️

[@mysticalia]

its been 84 years

[@mrfahmi5707]

I hope Liam comes back. I miss the videos. 🥲

[@seannemcdaniel2126]

I'm scared Jeffree had him assassinated or something

[@ksis86]

I took a PR class and it was so helpful in that I can detect a fake KZbinr apology in 2 seconds 😂. They don’t care about how we feel, they want to keep our money in their pockets.

[@isdaaa_cookies636]

A queen we dont deserve but a queen that is much needed :')

[@hanjisgirlfriend2884]

yo you can in clutch i’m doing my moms painting for mother’s day rn and i was looking for something as background noise 😭🤚 edit : JDNDN I MEANT THAT I ALWAYS NEED SOMETHING PLAYING WHILE PAINTING SO I CAN PAINT WITHOUT THINKING ABT IT AND MORE ON THE COMMENTARY. IM SORRY LIAM 😭🔫

[@benedictdwyer2608]

Hope it goes well, hunty!

[@concerned1946]

this sounds so backhanded; even though you probably didn’t mean it like that 🤌😔

[@Doki-2000]

@LiamMcEvoy I just want you to know that I would NEVER view your precious videos as background noise only, for I am a true fan of your masterful work.

[@hanjisgirlfriend2884]

OMG WAIT DBJDNDBD NO I MEANT IT AS LIKE I ALWAYS NEED SOMETHING TO LISTEN TO WHILE PAINTING SINCE THATS THE ONLY WAY I CAN FOCUS FJDJDBD I LOVE HIS COMMENTARY PLZ LIAM IM SORRY THATS NOT HOW I MEANT IT 😭🔫

[@hanjisgirlfriend2884]

@@concerned1946 i just realized that, i feel so bad 🧍‍♀️

[@quinnsterd4764]

HEY BESTIE COMMENTING FOR THE ALGORITHM

[@chrislawuk]

Ahhh, my number one place for explorations of the moral philosophy of modern existence peppered with fart noises and memes … Liam you are a GOAT, and I’m talking the acronym babes x

[@naomia4684]

I feel like jenna marbles fish apology is pretty close to an apology a friend would give me if they accidentally made a mistake with my fish but shes just an actual good person soo

[@Agridulce_Doll]

This is the kind of video that everyone should watch more than once so they know the red flags for a false apology

[@saralorenze1781]

Where have you been beautiful??! We all miss you and your content 😭💜

[@selinavictoria1090]

Liam just made every apology ever made on this platform within 26 minutes unacceptable. Ladies and gentlemen the volume inside this bus is astronomical.

[@MegaLpso]

The 2nd one and 3rd one is literally Shane Dawson. 1: saying he never meant any harm in it 2: saying that he's no longer the person he used to be. (distancing himself from what he did in the past)

[@bababromie4657]

queen coming back full force with the knowledge

[@nanamiu1496]

Nooooo. You left too?!! MY TWO FAVE KZbinRS HAVE BEEN TWO YEARS MISSING!!’ 😭😭😭 Her and Antonio Garza!!

[@kasey6422]

I think Jeffree mentioned u indirectly in a snap story recently he’s so obsessed. Anyway miss u and ur work. Hope ur doing well ❤

[@LemoNiceRock-zz4wt]

What happened

[@Inewsz]

fr hope ur okay 😭😭

[@_synthium_]

LIAM PLEASE COME BACK INTO EXISTENCE AND BE REBORN THANK YOU 😦😦😦😦😦😦

[@hsyeonx4245]

Every so often I come back to your channel to see if you came back 🥲 I miss u you have the best videos

[@javieramaya1472]

ITS NEARLY A YEAR AND A HALF WHERE ARE YOUUUUUU????

[@davidmiguelgrado6911]

The loud echoing fart at the 16:00 mark sent me 💀

[@Gertrude-Intrudes]

I need that sound as a text ringtone.

[@michelleobamafootcream9292]

15:58

[@ivanfedotov9971]

It seems like KZbin is dead these days. My favourite KZbinrs stopped uploading videos long ago and Liam is one of them :(

[@robertgonzalez3461]

Bro I swear

[@outofmind5971]

Brilliant as usual. You have no idea how poignant this is in many other You Tuber community beside the beauty world . Spot on! Thanks

[@haysipect]

I've always felt that I was wasting my time keeping up with KZbin drama. Thanks to your channel and video's I can now actually apply my useless 'KZbin drama' knowledge to learn something 😅! Thanks! Love your video's💖

[@Jason-ue7gi]

I honestly continually come back to Jenna's apology video and handling of her situation because it's SO dissonant from even small apologies that we see on the internet- it's a fascinating difference to look at from an anthropology perspec

[@sukriti7213]

And when the world needed her the most, she disappeared

[@cherrycocane4039]

Where are you Liam?? We miss you 😩💔✨

[@hopelesschen3087]

I'm so intellectually stimulated right now. MMmhhhh nice!

[@vl2663]

I was wondering the other day what happened to this guy. I finally remembered his name and come to find out he hasn’t uploaded in a year. No wonder I hadn’t heard of him in forever. I hope you’re doing ok king

[@pattysalazar6823]

I ain't a stan but damn, I kinda love everything you do 😳

[@Pillowperson]

Sis where are you?😭 In all seriousness hope your okay

[@gyarugyal3328]

KING PLEASE UPLOADDDDDD

[@anaishdz.8724]

you really have the mind of a mastermind, these videos are great and i actually learn a lot

[@thecaprikid1329]

Sis you coming into your own✨ Also damn David really fell off since breaking up with Liza

[@andrewward4386]

I think she was the one who wanted to was the relationship because he was like this in their relationship and she always had to hold him back to prevent him from doing stupid shit and she got sick of being the only adult in their relationship

[@abdullahnasir8744]

Bestie it's been almost 9 month there better be a whole movie coming out

[@karidesana8977]

Your channel got me through covid, i hope you're doing well❣️❣️

[@javieramaya1472]

WHERE ARE YOU LIAM WHEN WE DESPERATELY NEED YOU! Please cum back😞

[@porcelain4310]

GIRL IM STAYING IN SCHOOL GETTING AN EDUCATION I NEED YOUR SUSTENANCE 😩 but seriously i hope you're doing okay and like are going to make more videos again

[@porcelain4310]

girl the way i commented this a year ago (i still stay in school girl and await ur second coming queen🙏) like i can't wait for you to rip into the manosphere with your skills💅

[@porcelain4310]

the tea is exceptionally good today.

[@_sunchildd]

i’ve missed your beautiful face and your gorgeous brain 🌸

[@FuckingPurple]

we need you more than ever

[@felicityb93]

Liked just for the Billy & Mandy reference

[@AikiraBeats]

Right it's been ages since I've seen that show

[@churlish_hoecake]

The next time a friend or family member comes to me about something, I’m gonna say that my lawyers advised me not to respond to them, lol!

[@salemsmith7085]

hope ur ok liam! love u 😭🥰

[@Pluvillion]

aye! i heard you’re busy with school! that’s a relief! good luck with your studies ma’am!!! ❤️

[@goreadoree]

bestie we miss you. we hope you’re doing well!! 💕✨🧚🏼‍♀️

[@dj_isnt_scared]

please come back :( i miss your content like crazy it just hasnt been the same since you stopped uploading

[@kamenotost22]

Where are you my fairy 🧚‍♂️? :(

[@mrsn00del]

one of your videos just got recommended to me after years. hope you’re doing well beautiful 💗💆🏽‍♀️

[@locafries3004]

Liam please come back. So many horrible people are taking over KZbin again!

[@mind-of-neo]

Omg i just remembered this channel 😭

[@brochange123]

Dead channel. Did heshe dieed

[@toyafan0111]

hope you’re doing okay

[@ravenclawesome9093]

The statement "that was the old me" always seems to be used whenever the person apologizing is trying to find literally anyone else to blame, but they realize they're the one responsible.

[@totalanimalsoup]

really enjoyed this analysis/commentary. somewhat related to the jenna marbles situation, i saw a video (cant remember who?) where they were like "i want jenna marbles to come back, but it isn't about me." which reallly changed my perspective.

[@kace6948]

bestie when ru uploading again 😖

[@heypidge4270]

The research you do is 😩👌 chef's kiss. This is the kind of content I want to see more of on this platform.

[@SamTankko]

We miss you I hope you’re doing okay ❤️

[@annahate666]

Come back queen

[@edgaranalhoe7678]

I watched only 10 seconds and I already know it’s gonna be good, thank you king ✨🥺🙏🏻 remember to take care of yourself, ily

[@danteitamar]

The “double homicide” got me in tears PLSSSSS 😭

[@serenstrikje8028]

Where are you miss fairiest fairy of all fairies 🧚‍♀️😢😵‍💫 we miss you come back plz

[@user-of8pi5mx6t]

You look like that one rich, widowed countess that appears very posh and cold, but in reality tries to protect someone’s orphaned daughter. Mad respect

[@nixolinx]

this is exactly what I've been thinking hahahahaha

[@nananana-nf3vs]

finally the side of youtube that isn't toxic and stupid 🥳 you are incredible bestiee

[@brittneyambruster]

You fr deserve more views and subs. The research you put into these videos is amazing

[@GodSentret]

Its been so longgg.. girl where are you??? 😭💔

[@lilyv8253]

not only am i obsessed w ur video but i lost my MIND when you said your fragrance, it's my favorite and bath and bodyworks discontinued that scent !! you're such a life saver i love you ! subbing lit rally just for that

[@fremirahmanto]

Yass... to our ghosting queen, go girl give us nothing!

[@sabby6237]

I am falling so in Love with your channel!!! Its so original, interesting, educational and even help build confidence!! So many things and I watch every video more than twice. This channel will grow. Thank you.

[@MaraJadeSkky]

I knew this was going to be a solid video, but HOT DAMN! Such a great message and content.

[@shivwesker4171]

Aaaaand now I’m off to binge watch your channel all over again for the millionth time. Great video as always Liam! ♥️✨

[@Navithehottie]

Gurl you need to come back with????

[@Watisen]

I would really like to know your take on bl/gl fetishization and the presence of the female gaze in a lot of these works

[@hananalm3898]

It’s been 3 months, u ok😭