Why Apple’s iPhone Launch Was A Miracle

brilliant.org/AppleExplained/
Be one of the first 200 people to sign up with this link and get 20% off your subscription with Brilliant.org!
____________________
There were dozens of incredible product introductions by Steve Jobs while he was CEO of Apple. Like pulling the iPod nano out of his jeans coin pocket, or sliding the MacBook Air out of a manila envelope. But perhaps the most iconic product keynote he ever delivered was for the original iPhone back in 2007. Not only did the presentation feature an incredible narrative and setup for the iPhone’s reveal, but it was a logistical nightmare to pull off. And some people who worked on the introduction didn’t think it could be done successfully at all. So in this video we’re going to take a peak behind the curtain and investigate the drama behind the original iPhones launch, and find out why it’s considered by many to be one of the greatest product introductions of all time.
Thanks to Brilliant for sponsoring this video!

[@OroborOSX11]

I was trying to decide between Blackberry and iPhone in 2007. I was a recent Apple convert, so I decided to go with my gut even though I knew Blackberry was the KING at the time. I’ll never forget those first few weeks with the original iPhone. I was blown away that this was possible on a mobile device. Oh yeah, I finished college right when the App Store came out, and I’ve been an iOS software engineer ever since!

[@realblakelmao]

An iOS software engineer!? Cool!!

[@Marwarluigi]

It’s like a lot of people who are top execs in Silicon Valley. They started off with the tech the loved to boost their career. Gabe Newell started out on the C64

[@hankagura5355]

Im a Apple enthusiast as well. I grew up as a iPad kid so I have some aspirations of my own but hey well see if I can learn anything 🤕

[@w32211]

@@hankagura5355SAME, iPad Kid, but Apple enthusiast. Growing up (I’m 13) I really want to pursue my career in computer science.

[@kurikuraconkuritas]

@@hankagura5355ipad baby?

[@jackkraken3888]

07:10 "They became irrelevant not long after saying this about the iPhone" Savage.

[@subjord]

Actually at this year they sold 8 million devices. Four years later they sold 52 million devices. So this sentence wraps it up a bit too fast.

[@Locutus]

Hardly savage.

[@jackkraken3888]

@@Locutus For a company doing that well to be called irrelevant? That's pretty harsh.

[@Gamez4eveR]

@@jackkraken3888 RIM isn't irrelevant? They definitely haven't been relevant for more than a decade at least in the mobile phone segment

[@zojirushi1]

Lol

[@AnalyticalMenace]

I still watch this demo periodically. It's arguably the greatest demo Apple has ever given.

[@ransom182]

Indeed. I remember seeing back in '07 - it was a blow away moment and perhaps a once in a generation experience.

[@sakurazero3641]

Me too

[@OscarRamirez-jx6ko]

Same

[@brucemckay6615]

Or the best product introduction in the history of forever....

[@Paniekzaaiertje]

The one of the iPhone 4 was also really good

[@shadbasilla1361]

I remembered streaming the keynote on iTunes when I was a kid, now a decade has past and I still get chills listening to the original iPhone's keynote. I will never forget the line "these are not three separate devices, this is one device" and the crowd and perhaps the world saw the future on steve's hand.

[@rahulboine9907]

That's how they present future to everyone! 👏

[@Epic_C]

An iPod, a phone, and an Internet communicator. An iPod, a phone … Are you getting it?

[@TaeJun_Kee]

Cliff Porter these r not 3 separate devices~

[@tmasterix513]

This is one device...

[@CarlosRuiz20]

And we calling it... IPHONE... Today apple reinvent the phone...and here it is...

[@landoland6945]

Carlos Eduardo Ruiz Carcache laugh track

[@landoland6945]

this part gives me such chills every single time

[@LikeAGentlemanPlease]

2007: How the hell I’m a suppose to put appointments on my phone without a stylus or keyboard? 2008: I bought an iPhone!

[@Ccg9024]

Mango Steel 2019: "Siri/hey Google set my appointment for xxx tomorrow at 9am"

[@nixl3518]

The amazing part is that a CEO of one of the biggest companies on the planet can be so small minded and unimaginative and even do it in public. He should’ve been fired before finishing the interview.

[@nkt1]

@@nixl3518 What was he supposed to say? "Yes, this 'iPhone' is vastly superior to anything we sell. All our products are now obsolete"? In any case, the iPhone *was* expensive and it didn't support additional apps. I don't like Ballmer at all, BTW.

[@FRENCHPAPI28]

@@nixl3518 the funny thing is even if it wasn’t right away he ended up no longer being the CEO anyways Microsoft doesn’t seem to get when they make mistakes right away but clearly they realized he was a mistake of their CEO at some point. Which is why he is no longer there CEO.

[@nickwallette6201]

@@nkt1 The bravado of an "unconcerned" CEO is something the market wants to see, but it's foolishness on everyone's part. A reasonable response would've been: "This launch changes the landscape of today's mobile devices, and we are excited to meet the challenge of the gauntlet thrown by Apple." At least that, while showing confidence, doesn't read as an arrogant and visionless nincompoop 5, 10, 15 years later.

[@ZephyrsTuneOfficial]

I remember I was in downtown Palo Alto, California when the iPhone launched in 2007. There were people out the the door to get one at the Apple Store.

[@yakko808]

Did you get one?

[@yakko808]

@SirBaum Okay but that’s doesn’t mean you need to be harsh

[@yakko808]

@SirBaum Okay then doesn’t that mean he doesn’t care about you

[@kazi1]

@@yakko808 true

[@maka8551]

@@yakko808 didn’t he just say you fucking idiot

[@iCraft54Games]

Its funny watching people say that the iPhone wasn’t gonna become successful 😂😂😂

[@iot1452]

Ehhh... nobody said that.. what

[@umie66]

@@iot1452 like Maybe Steve Ballmer

[@joeylantis22]

Tons of people were saying that at the time!! Especially hilarious seeing Steve Balmer’s reaction. He could have positioned Windows mobile to be what Android became.

[@jimbo9990]

joeylantis22 woah ive never heard windows phone in a while now its that dead and a big of a flop

[@CattivoRagazzo]

Still remember at that and the one who say that is blackberry ceo at that time 😅

[@natsuyume_ai]

I love iPhone 2007. The most iconic smartphone of all time.

[@oysteinsoreide4323]

That is just until the next breakthrough.... thas hasn't happened yet.

[@jamielee59e85]

Iphone5s

[@visualstudiosproductions]

@@jamielee59e85 What? One of the most uninspired designs, imo. The 4's design was vastly superior. And, of course, the X blows it out of the water.

[@Andi-fh5lh]

@@visualstudiosproductions nah the 5 s was nice

[@ErgenicStats]

@@Andi-fh5lh it was a great phone but not the most iconic

[@SchibbiSchibbi]

The iphone 2007 presentation gives me chills everytime I listen to the audience's reaction. Just got goosebumps again.

[@miguelpereira9859]

"An iPod... a phone... And an internet communicator. An iPod, a phone... Are you getting it?"

[@QDSGames]

I am not an Apple fan, but the 2007 keynote was truly brilliant. Watching it even today I can feel the excitement, despite the technology being nothing special anymore.

[@lilchad-ig1oj]

The iPhone 2g is the reason all mobile phone made today

[@prodigaltone]

just had to include the “I am not an Apple fan” didn’t ya

[@QDSGames]

@@prodigaltone True, true xD But I am really not an Apple fan.

[@dnghn.design]

@@lilchad-ig1oj yes

[@dnghn.design]

@@QDSGames android sheeps can't say good things about apple without showing they are not supporters XD im UNBIASED android user

[@amysteriousviewer3772]

I've watched the iPhone 2007 Keynote so many times I've lost count. It's just a very entertaining watch. Jobs might have been rude in private but the man sure knew how to capture an audience.

[@maganhassan2627]

How was he rude?

[@amysteriousviewer3772]

@@maganhassan2627 It’s well documented that Jobs could be an incredibly callous, insensitive and manipulative person. He knew how to push people to their absolute limits, didn’t care about their physical or mental well-being as long as the job was getting done and then often took credit for ideas and work that wasn’t really his. Granted, this attitude served him well and played a big role in his success but I don’t think that makes it good conduct.

[@JohnWick-oj6bw]

@@amysteriousviewer3772 None of the people close to him say this.

[@amysteriousviewer3772]

@@JohnWick-oj6bw Um… yeah they do. His daughter basically wrote an entire book about it called “Small Fry”.

[@JohnWick-oj6bw]

@@amysteriousviewer3772 His narcissist attention seeking daughter. Jeez u really believe what she says??? She's 40 and cries about steve said u smell like toilet( of course probably a joke). She's the least credible source for this stuff. And u got manipulated by this and bought that book??

[@anthonybrazzle]

As an Android user, that 2007 comment about Samsung was HILARIOUS 🤣😭 Samsungs are known for big, immersive screens now.

[@nixl3518]

...that did not exist until after the iPhone showed the way!

[@anthonybrazzle]

@@nixl3518 Umm, I thought that was already established in the video?

[@nixl3518]

@@anthonybrazzle No it was not explicitly. Only if one is clued in to the history but specially non iPhone users as well as younger users are not aware that the phones they own exist exactly because Steve Jobs/Apple developed the iPhone touchscreen. Until then, all phones had regular insensitive screens and real keys, the ten numerical or the tiny qwerty keyboard. One year later every serious phone manufacturer that still exists today, incorporated the Apple touchscreen. RIM and MS died resisting the invention.

[@anthonybrazzle]

@@nixl3518 Oh, My Apologies. He Said It In Another Video, I Thought This Was That One 😭😭

[@nixl3518]

@@anthonybrazzle Okay, so you learned something....

[@ParthaDey97]

Whatever Steve Ballmer says, do the opposite

[@Funkteon]

Steve Ballmer epitomizes 99% of CEO's.. He was completely disconnected from reality.. I'm an Android guy (OEM agnostic), I always will be, but I highly appreciate Apple's industrial design..

[@knowway6028]

But...but I’m a developer...

[@nicklaskowalski]

Whatever Steve Jobs said, pray you could overdeliver!

[@user-ky9ou5dz9q]

@@Funkteon wtf are you talking about? The entire industy thought the iPhone was absurd and ridiculous. Steve balmer wasnt disconnected from anything. He was in line with the entire industy. Literally.

[@patrickbateman6885]

So if he says but the Clippers buy the Lakers. Yeah that’s what I would do.

[@zekethebassman]

It’s rare that we can point to a single moment in time that would literally change the world forever. I remember watching the keynote on iTunes in my college dorm room and immediately knowing I’d witnessed history.

[@KnightShade227]

apple vision

[@vedantmungre1702]

Yup​@@KnightShade227

[@thatgeekdad]

That Balmer interview literally explains why Windows has zero presence in the mobile market today. I also remember the piece where Jobs tried to convince then HP CEO Meg Whitman (that's right, the same one that want to be POTUS) to get into mobile and she laughed at him and said "Mobile won't take off".

[@AC-te9dr]

She said that just like balmer because they can’t compete with their products with mobile devices. They really saying they won’t take off with mobile with everyone already moving with it. Butthurt ceo’s were just complaining

[@frankie9202]

I love how you do Ads! You wait until the end to talk about them. Thanks :)

[@AppleExplained]

Thank you for watching and allowing me to make videos full time! :)

[@Bazzable]

are you the dude from on my block

[@kichaa13]

The biggest impact came from its smoothness. When I saw it first I was like cool but it'll be laggy AF just like everything else. Everyone had great ads but in practice would be horrible to use. And then I used one. The smoothness of the UI was mindblowing. Even though today's Apple is a farce they (thanks to Steve) take all the credit for how smooth everything is today from a user perspective.

[@paristath6773]

THIS IS EXACTLY MY REASON FOR BECOMING AN APPLE FANBOY

[@nickwallette6201]

Same. I watched the demo videos on Apple's sales page after this, and it was impressive. But, I had serious doubts. It was just such a huge departure from contemporary devices that I was highly skeptical how well it would actually work. And then I used one. And then I got one. :-)

[@Orincaby]

True, even today, you'll find iOS 15 is a lot smoother than Android 12, even though the hardware required for android 12 is stronger than hardware for iOS 15.

[@tweedyburd007]

@@Orincaby That's because Android is made to run on a huge swaths of hardware for companies that will never talk with developers of the OS. The OS can't be optimized for any specific hardware because there's too many things to choose to optimize it for. However Apple controls both the hardware and the software, so they know exactly what hardware will use what OS. This gives them the opportunity to make it as smooth and optimized as possible. This is also the idea of having complete control end-to-end that Jobs has always been known for, and is a reasoning for some people's hate for him. It also just so happens to be a reason to love him.

[@d0qtrx]

Anyone remembering touch screens at the time--- you'll know how amazing it was to use the iphone screen... it worked so amazingly well... the interface between human and machine... that's what Jobs was best at.

[@jalofanclub]

d0qtrx that is exactly why it was successful not because of how Jobs introduced it or a successful live demo. It’s success was because when people got the phone in their hands the screen was responsive and you never had to calibrate the touch interface. Palm/handspring had the corner on smartphones but failed to innovate for years and everyone was tired of calibrating their screens and apps constantly crashing. The iPhone just worked. I still think the music app should have a virtual click wheel and would be easier to use like the iPod was.

[@ShaunMcDngh]

All the others were using resistive touch, which would only allows for single point touch and it was much easier to use a stylist than a finger. Apple was the first to employ capacitive touch. This also made it easier to recognize gestures and multiple point such as pinch zoom.

[@discoverymoi]

Man I’ve seen this keynote like 100 times I have in every classic iPhone of my collection, and now it just became more special and heroic than ever. Thanks for this in-depth explanations, although I already heard a lot of this things from the interview that’s in the internet about the guys that helped Jobs throughout the making of the iPhone.

[@warwagon]

I remember watching the keynote for the first time in 2007 and just being blown away.

[@sparkequinox]

I remember being the only kid in high school with an iPhone (or any smartphone for that matter) for the entire year. Think about that, at 16, I had the only smartphone I had ever seen. It was magical and then some.

[@FreePickCapper]

Same here. Teachers made us put out phones on our desk. They had no idea I could use the web during tests and quizzes. Hilarious to think about now.

[@2supersanjay797]

answer in the end is A and C

[@Sandia49]

Minecraft Magician oh good. I thought I was trippin

[@armsid]

Mr. Sir oh samee I was like are there 2... no can’t be haha

[@WANGYIXUN-hl9yl]

C is wrong u will have an overlap at the top

[@Amirichi]

All of them can be "folded" up into 2 x 3 cube.

[@cactussenpai9625]

2018 WANG YIXUN look at it again. C is definitely correct.

[@GlobalKen]

Your videos are so very cool, well put together & very good at explaining things. Keep up the great work🙏🏽🙏🏽🙏🏽

[@AppleExplained]

I appreciate it! :)

[@jcai922]

He just repeated what SJ was says on the stage most of them, but good job thumbs up!

[@emooki886]

@@AppleExplained Thanks a lot! xD Btw, this reply is made in hope that anyone who have a iPhone xr, or well, other device if you might, a proper equipment and have the discipline, to read this and do a proper thermal throttle, heat test from all around the phone (how long before it reach throttle for example), battery test, fps test, etc. I-i.. thank you from the deepest part of my freakin' heart!! Thank you so much :')

[@FazalFariz]

I never smile when watching a video alone, but I laughed when the dude from Microsoft and others made fun of the iPhone. LMAO!

[@DrVonTennla]

You should smile more bro, it's healthy

[@Bitplex]

I figured when watching the original keynote that it would have been difficult to pull all of that off in 2007, but this video really encompassed the true hurdles. Incredible. Great video too!

[@akutosai29]

The cube puzzle took a split second. I believe the keynote was the greatest in tech history. I’ve watched the keynote in full many times and it still blows me away. Not many people realise that even before Jobs said ‘This is a day I’ve waited two and a half years for’ that started the introduction of the first iPhone the keynote had been going the best part of an hour covering other apple products. To complicate the keynote with an hours worth of other business before then pulling off the lengthy iPhone presentation is the stuff of legends. What Apple accomplished back then shock the tech world right down to its single core. Truly a dent has been made in the universe.

[@alwaysdrunk5461]

Even to this day. The first iPhone is a beauty to look at. It was so futuristic and elegant for it‘s time.

[@mohammedsherif3515]

The answer is both A and C. A is a little bit more complex but is definitely able to fold to a vibe

[@Walpurga031]

Mohammed Sherif how are you able to make a cube with just 6 squares? Don’t you need exactly 9?

[@EvanTrace]

@@Walpurga031 - Not a square, but a 3D cube. Can be done with as little as 6 squares, but also 24, 96, etc.

[@rogerwilco2]

I find the clip of Steve Balmer to be very clear. He thinks in feature lists and check boxes. Steve Jobs could tell you why he wanted something, and why you might want it too.

[@HectorTheDirector7]

Extremely well put and made video man! Love this type of content.

[@michaelswanson5831]

The RIM commentary isn't entirely correct. The Globe and Mail had an article that showed that RIM tried to put on a brave front but (Mike Lazaridis) were secretly freaked out by everything inside the phone.

[@spazzman90]

I saw the keynote and thought it looked cool. Was due for a new phone and went in on launch day where there was no lines or much activity for that matter. Figured if they had the phone I would go ahead and get it. They did and I couldn't be more pleased with how the device functioned. I still remember being amazed that the internet actually downloaded while I was in motion. Wasn't expecting that. I remember the price dropping by like $200 bucks pretty shortly after launch. I got a gift card for $100 because of it and bought some very nice earphones with it. Still have them and they work great 12 years later. 12 years already. Thanks Steve, great device to have as a legacy. We would still be using Nokias if it wasn't for Steve. It takes a disruptor like him to get a stagnant industry off it's ass.

[@vitotheo]

The piano background music is back! It's one thing I associate with your channel now.

[@Michael_Brock]

Was that cube question a trick one? C definitely is cube-able. And I think A as well. B the 2 top squares overlap D the left and right squares overlap. A the top 2nd (right) square joins the t piece above it and I think the top left (1st) opposite the center square of the T. Edited for clarity. Original edit ”Was that cube question a trap? C definitely is cube-able. And I think A as well. B the 2 top squares overlap D the left and right squares overlap."

[@EvanTrace]

Seems like there's not enough information to answer. If the cubes can fold over and overlap, then you are correct. If something else is meant, then idk the answer. I'm pretty sure there's only one answer though since Brilliant has very difficult, but not trick-type, questions.

[@EvanTrace]

Assuming all squares can overlap other squares as many times as we need them to, then only figs. A and C would be correct. But only one can be correct. And remember that a cube is 3D (I made the mistake of thinking "square" at first). Figures B and D both leave one side open, so not a full cube. But both A and C make perfect cubes "folded up" (as if they were paper) without any overlapping pieces. I hate how the link NEVER takes you to the answer, so we're stuck forever not knowing.

[@jSyndeoMusic]

A and C both seemed to work for me too. I thought of them a few times, and unless I’m missing something, they both work.

[@yitwailu2]

I can confirm A is a solution because I built a model with cardboard and folded it. I’ll let someone else do the experiment for choice C.

[@Michael_Brock]

@@yitwailu2 C is definitely cube able . I grasped that in less then 1 second. And reconfirmed 2 or 3 times later. Nice that some one has confirmed A . So this was a 'trick' questions.

[@stevechesney2498]

Another Great video, Greg. My first iPhone was the 3G. Been upgrading every two years ever since. The iPhone has more than served my needs over the years. It s a great device.

[@TheNuclearBrony]

as a person who has always mainly used windows and android i must admit apple did revolutionize the phone. i thank steve jobs for essentially kickstarting the smartphone industry. and i thank him for indirectly making my S20 ultra. thanks Steve

[@wild.legend-music]

NIce vid. I have heard about it before, but not in such details. And about the cubes - A and C. :)

[@Peizxcv]

A and C both folds to a cube. What's the right answer?

[@notlupo2471]

TheloniousB Uhm no. We did that in primary schoool... so i know how it works

[@aurumble]

TheloniousB d doesn’t obviously

[@designthinkingwithgian]

Steve was an extremely demanding person but he produced wonders with his team.

[@_stealth_y]

6:00 He’s like „Let that sink in for a second“

[@pronintendogamer3123]

I love how they made everything look good even though the engineers in the back were chewing their fingers off. Also the answer was a and c

[@EvanTrace]

Why doesn't (A) also make a perfect cube? I can't figure out how A and C are different. They both make perfect cubes "folded" (as if they were paper) without any pieces overlapping. I would LOVE if you replied/explained. 😃🙏❤️

[@pronintendogamer3123]

Evan Trace you are right also I think I changed it

[@harman9117]

It's d

[@EBGamez1]

@@harman9117 no

[@jakekayden4061]

A doesn’t work without ripping it

[@MrSohaib1373]

I always enjoy your videos, very informative!!! Thanks and lots of love from #Afghanistan

[@16games71]

I watch all the keynotes from him all the time because he’s the best

[@terry651000]

I remember buying my son a blackberry around 2008, it was out of date within a year. my first apple product was a mac pro in 2014 and it's still going, I would have had about three microsoft computers within that time frame if I had stayed with Microsoft. Now I am totally in Apple eco system, iphone,ipad,watch, tv, music. they just work well.

[@Superstrike_11]

They just work, and they really do last forever! I still use an iPod (4th gen) for my music, and my 2008 MacBook can still operate like a champ. It also has the 2017 version of iTunes, so I can still easily keep my old devices humming along.

[@rezhaadriantanuharja3389]

@@Superstrike_11 my 2018 iPad has been playing KZbin and Spotify non stop for 24 hrs every day to date, it’s simply indestructible

[@ohwest]

All your videos well Explained. You deserve more views and subscribers.

[@Boston2George]

Wow! Thank you for that video! 👍

[@PatricioBenavente]

Great video. Love your voice. Greetings from Argentina

[@Cyber_One]

AC power at the end!

[@MelissaAtwell]

Fantastic video! This really puts things in perspective, and reminds us of what a paradigm shift the iPhone was/is.

[@MrCooper83]

I remember when it became available. I know somebody who bought it on the first day and me and my friend visited that person and asked him to try. I was absolutely amazed. Back then I used a Samsung Blackjack and a P800 SonyEricsson. The iPhone literally blown me away and I wanted to throw those two phones away. I could not wait to get mine. Most of the tech forums were full of negative comments. I remember one of the main issue was the size of the screen. They said it is huge. Other said, there is no MMS, or infra port, does not have keyboard and radio.. Jobs was right 13 years ago, Apple reinvented the phone..

[@Frontofax]

Remember when seen a phone with a camera was insane back in the days ? anyone ?

[@nicoventer4560]

Yeah I know right

[@bkbhawishkhurana]

Wow what a big idea in this world love you steve and apple

[@saltedfruitguy]

Your videos are incredible. I love all of them!!

Thank you for creating these awesome videos for us ❤️

[@SamiSaba2]

what

[@Void-im9hg]

WWDC 2019 just ended

[@Zeerialo]

He did not know that , thank you for making him aware of that!

[@Void-im9hg]

Also sub to my KZbin channel for cringe videos

[@joshuapatel8736]

WWDC goes on this whole week. It ends on Friday

[@albanos.13]

Mr Bell iPhone 11 comes today 😝

[@LilyMyLolita]

😂😂Contrary to Ballmer's disdain, Bill Gates said he had a multi-billion dollar regret that still haunted him: "The greatest mistake ever is whatever mismanagement I engaged in that caused Microsoft not to be what Android is." "If we had gotten that one right, we would be the leading company. But oh, well."

[@LilyMyLolita]

"But oh, well." was Bill's thoughts on Ballmer, the then Microsoft CEO 🤣

[@53alejandro]

I absolutely love your videos!

[@angrykermit3192]

7:11 That's like when the record company that turned down The Beatles said "guitar groups are on the way out" 😂😂😂

[@anthonyc7407]

To be fair those comments from 2007 are somewhat valid. People forget that Apple launched the iPhone without push email, enterprise support, lack of calendar syncing and apps. These features only reached the iPhone when the iPhone 3G was launched. In addition, the keynote highlighted a lot of media related features.

[@soyale360]

Anthony C also no applications.

[@gregorymoore2877]

To be specific, no over-the-air calendar syncronization (unless you paid the Dot Mac subscription?) but it did sync with your computers calendar when plugged in to iTunes. Which is one of the main reasons I wanted one.

[@Zeerialo]

C is the answer

[@doomtomb3]

Isn't it A & C

[@anirudhpuranik5222]

@@doomtomb3 you see, it's c.

[@EvanTrace]

Why doesn't (A) also work? It makes a perfect cube as well "folded up" (as if it were paper), without any pieces overlapping.

[@idmmxx1871]

Good edit. In tune in good vibes!

[@canastajs]

Really Greg a very good video! Thanks

[@MrZedblade]

9:10 Yep. I was one of those people. But to be fair the original iPhone had no 3G, could not send SMS pictures, and required a Mac or PC to set up in the first place. it just didn't seem like a good idea and I was happy with my flip phone that was basically free and fit in my pocket much easier. Like everyone else I finally bought the iPhone 3S a few years later. Then I bought a Mac. Then I got CarPlay, Airport Expresses, and... well.. that's another story.

[@Rigoosh]

10:30 A and C is the answer

[@noxnext]

My first iPhone was the 3GS in black. It was just sooo cute and beautiful! I loved it! I was one of the first in my university course to own an iPhone and I was so proud! And I watched that super viral „I got my Mac on with iPhone 3GS“ song by Julian Smith like a gazillion times! It was just so much fun!!! 😄

[@horseshoeoverlook6057]

Pretty amazing watching this on an iPhone 11. Cheers, Steve!

[@Jeromeromesheltonrecordspolice]

releases around WWDC 2019 anniversary video

[@BTLag]

10:25 Both A and C, no? I've been doing it over and over in my head for 2 mins now... The answer is both A and C. So, "which /one/ can be folded" is a bit of a trick question. Am I wrong???

[@RSWebery]

Dakota Martin Nope, I agree as well. You're absolutely right.

[@BTLag]

@@RSWebery Thanks!

[@cameronsharon9617]

Ur vids are the highlight of my day

[@jonpolpot]

I got my first iPhone 3G in 2009 bought as a college graduation gift from my sister. Oh it was one the best feeling in the world. Still the one of the best feelings every time I get a new iPhone. I think it’s the one in my profile photo.

[@shreyasjv4877]

When Federighi demoed FaceID for the iPhone X, it "failed" (actually the software didn't but it didn't work as planned) and he had to switch iPhones. Apple lost huge shares at that moment (since the X was their One More Thing) So you can imagine the balls it took Steve Jobs to follow a Golden Path and be a magician on stage with multiple iPhones tricking the whole world in the launch of the most iconic product. Penn (a magician from the show Penn &Teller )called him a magician for his incredible sleight of hand

[@KerrieRedgate]

It’s an incredibly brave thing to be innovative. There’s always resistance and exaggerated scrutiny. But I love Steve Job’s most brilliant quote: “People don’t know what they want until I show it to them”. And he was right!

[@ylette]

Knew a guy at Nokia in 2007. He had the same reaction as RIM and Microsoft. "Bah, our phones can do the same." I told him that they better take it seriously, since it's much smoother and easier, and does a lot of things better than a huge old PC. Unfortunately they didn't.

[@kjooni]

The people who worked behind this specific keynote are literal gods,, at that day I wouldn't even know if I could eat cuz I would probably be nervous as hell,, Apple really thought of something awesome, worked on it, built it, presented it to the world, and sold it. I still watch that 2007 keynote every now and then and think that it was a needed change, and it did, it changed the game.

[@cardinalRG]

_"The people who worked behind this specific keynote are literal gods..."_ No, friend, they are not divine beings. Assuming you meant to express a simile, try something like "The people who worked behind this specific keynote are like gods..." or "...seemed like gods..."

[@QuarioQuario54321]

A and C

[@MGeeify]

That Steve dude created many jobs. lol

[@Bitplex]

7:25 Although I do agree with the facts that I can verify in this video, the creator did get one thing wrong. Those blackberry didn't have "small low quality display"s. In fact, the blackberry in question had a screen which was 360x480 pixels. Compare that to the original iphone which had a 320x480 display and the blackberry actually has a better PPI and sharper screen.

[@enoxie7389]

If the 2007 iPhone could run the last version of iOS and be compatible with the apps and other stuff we use today, I would totally buy it.

[@ryan.mullen]

How did you find out about all the issues with the presentation and the demo phones?

[@aidandonaldson7]

Apple ❤️

[@theben8463]

Back in a day they mock Apple, Now , Apple mocks them by keeping the concept from 2007 A touch screen phone...of what we knew today

[@saadzeb8055]

Very very great fortune iphone had....they get great luck advantage at 2007... Presentation was great grrttttt

[@marufbepary100]

this is greg with Huawei explained has retired

[@syedia]

Lol, I actually like this comment.

[@515ventures3]

I would love to see Apple launch a new product that doesn’t exist yet! That could change everything. Will it ever happen again?!

[@sontodosnarcos]

What about AirPods, Apple Watch, etc? They create new things and trends all the time.

[@515ventures3]

@@sontodosnarcos Not everyone buys those extra accessories. Apple use to market the iPhone early on that went like this: you don’t need anything on your wrist when you have an iPhone. And I still agree. I can’t stand shit on my wrist. No thanks. And I will choose better headphones too. Im still waiting on something bigger and better. The company is on cruise control post Steve Jobs. He was hated to work for, thats why he was the best! Legend! Tim Cook is nice and managerial. Apple Car will be cool! Airdrop is amazing! The M3 chip is amazing too.

[@daniel_960_]

I always like to think about how people from that time would react if we could go back in time an show them the new phones and technology

[@jnierstheimer]

People thought the same about the iPad. Laughed at my friend when he said it was a glorified IPhone. I’m like this is the computer of the future dude. I think foldable tech is a gimmick I want AR like Microsoft’s to be the future of computing.

[@MichaelJones-mc7ud]

I find it interesting that based on the graph at 7:28 that the sales of RIMs Blackberry seemed to skyrocket AFTER the iPhone was released and didn’t start to decline until the year that the iPhone 4S was released in 2011. I think that year was also when iPhone was finally available in CDMA versions which allowed it to be used on networks like Verizon and Sprint (in the USA) and opened up to millions more people around the world because of that. General interest in smartphones and businesses investing heavily into the mobile markets probably drove sales as well. With every passing year Apple was making enterprise support better and better while companies like RIM stagnated. I’m open to debating these ideas as well. iPhone was truly a game changer for everything. The fluid responsiveness of the OS, powerful GPS capabilities, iTunes integration, the pre-ad era of KZbin, seamless integration with your Mac/PC, and so much more. It had its shortcomings but based on the absolute nightmare that was its development it was nothing short of a miracle they got working what they did. I wish Apple would start pushing the envelope again with the iPhone and start giving Android a run for its money. In my opinion, Apple has become the Nintendo of the phone industry: lateral thinking with withered technology. Using older technology that is outdated but cheap, well understood, and heavily optimized (sure isn’t sold cheap either). For what it did in the past it was revolutionary but Apple needs to refocus their strategies with the mobile market. They made a big gamble with the M1/M1x chips and it is looking like it is going to pay off. Thank you for making this video it was very well put together and informative.

[@ErasmusGAsare]

Cool video. But the timing is kinda off. It's WWDC and most people are kinda eaten up into it. I guess people are going to see it anyways. Great work. 👍

[@reyesflips2941]

Steve jobs was the best

[@swarnangkogangulyrecr8tvt155]

@Apple Explained Your Narration is so Beautiful in Every Videos. I wish you were in TV channels with name "Apple Explained TV"

[@carmcarm8230]

Your videos are awesome!!!

[@kanishkbhatnagar8718]

Those were the days apple had its reputation...

[@the_pigs_have_rebelled]

This better be satire

[@enzmondo]

It’s figure C. That’s the one that can fold into a cube

[@sergiybondarenko808]

A and C. I think so.

[@doomtomb3]

Yes A and C

[@EvanTrace]

Why doesn't (A) also work? It makes a perfect cube as well "folded up" (as if it were paper), without any pieces overlapping.

[@uthmanbaksh3530]

When the iPhone was first announced, I was doubtful about it, mostly because it was so expensive. But eventually, after seeing my RAZR and my RAZR2 crap out after a few months, I had to get an iPhone. Plus getting a Mac made getting an iPhone the natural next step.

[@fantasia2206]

Now I'm glad that steve is at least not constipated haha

[@Naranek]

I wonder how many people are watching this video on their smartphones or even tablets... 😊

[@wolfgangvan-uber6515]

Ehh...a few

[@p.j._staten]

Watching on my Samsung.

[@Arroyoruiz]

Watching on my Iphone 📱 12 pro

[@TheCortexReaver]

"It doesn't appeal to business customers and doesn't have a keyboard" He was so right and so wrong. Still today, solid number of colleagues in my field (aerospace/computer science) just want the good phones with styluses and keyboards back. Everyone stuck with blackberry until it went belly up. But the market is somehow not decided by frugal work-absorbed smart engineers, but by pretty dumb people who click on ads and buy ton of useless shit they don't need. Who knew*. * Clearly Steve Jobs, who had a rare insight of some smart enough to run a company but dumb enough to try to cure his cancer with herbal medicine. Sometimes it pays of to have one leg in the smart world and the other in the retard world.

[@mitsuku_i1583]

I kept reading the title as “Mistake” even after reading it many times, and then was confused by the first minute of the video and the comments. My eyes are broken.

[@wiiownsps3and360]

The golden path? The optimal combo flow chart in Killer Instinct? I didn’t know jobs was a fan. Shame he didn’t never got to see the reboot.

[@satnififu]

I know no one is probably talking about this, but the answer to the cube is C

[@ricardo_boutique]

I came to the comments to check if it was C, not disappointed :)

[@satnififu]

@@ricardo_boutique Always here to help fam