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Market Research
Table of Contents
1. Global Market Overview
2. GCC Market Overview
3. PESTEL Analysis
4. UAE Specially Abu Dhabi Market Overview
5. Industry Analysis
5.1. Demand Overview
5.1.1. What are Future trends of this market?
5.1.2. What is the demand of these services in the market
5.1.3. What are the market Segments and the Target Market
5.1.4. Locational Analysis
5.1.5. How many Physical Fitness Center existing in the Market
5.1.6. If the Client will open this Fitness Center, then what would be its number in overall Stat?
5.1.7. Factors affecting the demand (its Trends)
5.1.8. Geographical Analysis
6. Market Analysis
7. Porter’s Five Forces Analysis
7.1. Threat of New Entrants in the market
7.2. Rivalry
7.3. Threat of New Substitution
7.4. Bargaining Power of Suppliers
7.5. Bargaining Power of Buyers
8. Competitor’s Analysis
8.1. Competitive Environment -
8.1.1. Challenges for this Business
8.1.2. Special Challenges / Risk Factors
8.1.3. Major Competitors / Similar Businesses
8.1.4. Indirect Competitor
8.1.5. Competitive Thread- In other words mean Competitor’s Analysis
8.1.5.1. Player
8.1.5.2. Geographical Coverage
8.1.5.3. Payment Options
8.1.5.4. Strength of the Competitor
8.1.5.5. Shipping & Return Options
8.1.5.6. Ease of Process of Competitor
8.1.6. Regarding Prices of Products & Services
8.1.7. Competitor’s Analysis regarding social media i.e., Facebook, Instagram, LinkedIn
9. Technical Study
9.1. Business Model
9.1.1. Key Partners (Mainly Suppliers and Stakeholders - Partners are mainly Suppliers and Stakeholders, adding value to the business without being customers.
9.1.2. Key Resources (Assets of the Business and Management Team)
9.1.3. Key activities - Physical Fitness, Yoga, Pilate & Moroccan Bath.
9.2. Value Proposition - Entity, Gains, Pains, What Value you will add, what others cannot do?
9.3. Key Channels - How This Business will approach to their customers?
9.4. Customer’s Relationship - What would be Marketing Tools & Tactics to engage them
9.5. Cost / Price Structure - Pre-Operating expenses, Direct Expenses, Indirect Expenses?
9.6. Revenue Streams and Pricing - What would be the prices of the Services like Yoga Studio, Pilate Studio & Moroccan bath?
9.7. Key Customers - For this Business who will be Customer, Will it be Individual or Corporate?
9.8. Action Plan - How can we improve the Business Development activities to bring more Business -Website Development and Physical Premises Development?
10. SWOT Analysis
10.1. Regarding Strength and Weakness
10.2. Opportunities & Challenges
10.3. Challenges for this Kind of Business.
11. Key Success factors for this kind of Businesses
12. Marketing Plan
12.1. Regarding the Social & Digital Media
12.2. Monthly Budget for Digital Media expenses
12.3. Google Ads
12.4. Website
12.5. Advertisement Plan
12.6. Promotion Plan
12.7. Referral
12.8. Artificial Intelligence
13. Operational Plan
13.1. Service Delivery- How this Business will deliver their service?
13.2. Personnel - How many Staff of People will be there?
13.3. Administration - Who will be the operation Manager to run the Business?
13.4. Customer Service - How to handle the Customer service of this Business?
13.5. Feedback of the Client - How to receive the Feedback of the Client?
14. Human Resource Plan
14.1. Human Resource - How many Persons should be in this Business?
14.2. Human Resource - Strategic Planning - in Coming Five years, what would be the recruitment and Dismissal Policy?
14.3. Organizational Structure - What would be Hierarchy of the Organization Structure?
14.4. Training of the Employees - How to train the existing Staff and Newly Recruited Staff?
14.5. Motivation of Employees - How to motivate the existing Employees to get the objective done for Tasks?
14.6. Replacement of Staff - What would be replacement policy of the Company and in how many years, it should be replace the staff?
15. Risk & Mitigation Strategies
15.1. What Kind of Challenges are facing by this kind of Business in the market or industry?
15.2. Risk Analysis of the Full Business e.g., Financial Risk, Operational Risk, Technological Risk, Credit Risk, Legal Compliance Risk
15.3. How to mitigate the Risks and What would be Mitigation Strategies to reduce the above-mentioned Risk?
16. References or Weblinks