Why Artists NEED to Change Their Instagram Strategy

[@Burstimo]

For artists looking to break quicker, Burstimo's Membership gives you access to Spotify playlist curators, A&Rs, Major industry opportunities, advanced tutorials for breaking an artist, contact databases and more: www.members.burstimo.co/membership

[@wllywllywlly]

For any music friends who forgot to take notes along the way! #1 Quality Over Quantity #2 Research Your Audience #3 Experiment With Video #4 Stop Fake Engagement #5 Push For Engagement

[@darriangerard]

thank you!!!!!

[@lordgreenmusicofficial]

Thank you!

[@zionherbert]

Thank you wlly for making my life easier

[@missingfactxr]

What is fake engagement?

[@zionherbert]

@@missingfactxr Buying fake followers

[@SXTWLVE]

I feel like your voice was made for this business

[@carminbhe1592]

Not mention, made BY angels! 😯

[@Idontknowhoiamanymore]

I was thinking the same

[@AstonKalmari]

I feel strangely comfortable now knowing that i don`t have to post smthn everyday.

[@EpithetMusicTV]

Likewise. i post on average once per month if that lol

[@pimpfriedrice1034]

Right. It takes a lot of stress out of it

[@itsmykyl]

saaaaame

[@RunnerProblems]

@@EpithetMusicTV do you post carousels? Because that does seem a bit long, unless you already have a strong following.

[@aldog93]

I feel like it shouldn’t be strange now we can live our lives lol

[@doctormarvelous-m7r]

If KZbin algorithm brought you here, you’re heading in the right direction.

[@i.am.bethanyanne]

Thanks for this 😃😃‼️

[@archrao2103]

Was this comment for the viewer or the channel?

[@Bharatmaximus]

I fuckin know right !

[@itsmykyl]

This. I always hated the whole "try to post 5 times a day and you will growwwww" thing. Quality should have always been king.

[@zakkadsr8755]

ayo whats up bro haha agreed 100%!!

[@Jrtheth3rdTV]

The real way to get your songs in music stores for $20 a year distrokid.com/vip/seven/641465 Thank me later 💯👌🏿

[@nenjidesu]

@@Jrtheth3rdTV off topic bro

[@annoyingbananana]

Yeah like....if I posted 5 times a day I'd be DEAD from burnout. Id rather post quality artwork once a week than sketches every day. Also...stupid art reposting accounts stealing our stuff and posting 15 times a say get all the followers... I HATE it....

[@14bqdonk]

yeah, like we don't have anything to do except post often everyday

[@EpicMrEric]

This is an excellent change. Imagine posting stuff day in day out just to please the algorithm. Now we can put out what actually makes us passionate.

[@alternativetentacles1760]

I consistently get 100k-500k+ plays per post on Instagram posting Reels of live performances. The trick is to edit a good video loop to increase the repeat views and put labels directly on the video with the song and artist name. Add a few hashtags that you think you can rank in like # acoustic # bluesguitar # rockband... I look through the discovery pages of hashtags before I use them to see how the videos ranking using those tags are doing in views. And I also look at the other hashtags a successful post is using. You want to make sure your videos have good audio and good visuals too. Bright (tones) and clear (high video quality) videos tend to retain viewer attention the longest.

[@pvtruestmusic]

I’m done with Instagram lol

[@richasharma581]

Seems like it's good for nothing

[@nehemiah5220]

@@richasharma581 Yes, its so dry. Im currently seeing if I should post on Facebook or Twitter.

[@meron1098]

Same. It’s shit

[@ma_r1o24]

@@nehemiah5220 I don't think fb will work :/

[@SAR-re1fx]

Same, I'm going back to Tumblr, Tiktok, etc

[@justemusicme]

Thanks for your amazing content!! Huge fan of what you do for independent artists! 🤘👽

[@Burstimo]

You're welcome!

[@BuizelCream]

I have slowly noticed the changes in Instagram algorithm since the end of last year, and now I see why. I actually prefer this version of the algorithm. It rewards quality work and authentic engagement over content consistency, which may not always be easy for artists, especially if the artist is too busy to be constantly around online, and if the artist is a highly sensitive introvert who quickly gets overwhelmed with online overstimulation . . . like me xD Our job as artists is to create and be creative. We should not be pressured to always be distracted, or worse become drained, by having to be social in our platforms all the time for the sake of staying relevant.

[@AshwinBhaskar]

Wonderful Tips!! Defenitely gonna try it :)

[@nawafnsr_]

Aysheri ingal ivda indena😂😂

[@AshwinBhaskar]

@@nawafnsr_ pinnalla 😄😄😂

[@ChadRockwell]

I never really post. I only post story when I think I have something interesting to share or something to express. I like being able to see who views your story too, it gives a general idea of who may be interested in whatever you are planning to push out next.

[@nava9557]

This channel is so underrated, thank you for all the value in each video!

[@yoitspats]

These are all great tips. Happy to see I'm already utilizing a few of them :) #TrustTheProcess

[@Burstimo]

nice one, good luck!

[@darriangerard]

good luck!!!

[@tanvi5436]

Tips for growing your art account- 1. Tag all the necessary and active art hashtags. 2. Click clear and aesthetically pleasing pictures. 3. Try polls, questions options on the instagram stories so that people respond to it and you can increase your reach. 4. Dm your art posts to the ones who are relevant to the post for eg, send bookmarks post to book lovers ( personal experience ), this works. 5. Be consistent. 6. Make reels, they can legit blow up your account. 7. Ask people regularly for suggestions via stories or posts. The public will be more interested to watch your content if you make what they like. 8. In the beginning send small inexpensive hampers to your favourite friends, constant supporters and let them know the quality of products you have. They might also promote your work. 9. Look out for free featuring pages. Dm them your favourite or relevant artworks. 10. Save and share your artwork. Save it from all your accounts as well as ask others to save it. 11. Mention your favourite artists or the ones that inspire you on instagram. They might repost your story. 12. Send hampers that have your products to your favourite influencers. You will reach a larger audience. 13. Have a bio that makes sense and if you are open for commissioned work, don't forget to mention it. Thank you for your constant support guys. I too have an art account. @fingers_artistic on Instagram. If you like it, do share. ❤️❤️❤️❤️

[@xanty_3513]

That’s the sauce, I’m so happy people talk about the algorithm

[@maximillian.a.m]

From my perspective, nothing has changed. The new measures lead to a more authentic and impactful brand profile, rather than a hurried conveyor belt of content. Forming formidable bonds with audiences has always been a more sustainable idea.

[@AdityaTripathi]

Been gaining a few followers since the change, I never focused on quantity so it's finally rewarding me on my quality and engagement now

[@mini_mac95]

Super informative video ! Thanks guys !!

[@StylezMajorMusic]

I think i'm going to start a new account from scratch and leave my old one for personal use. And follow all of your tips, thanks.

[@BI919]

Yes! I’m one of the first ones seeing this!

[@AaronAAMusic]

New way of writing 'first comment' ? 😁

[@jimmyhooks]

Congratulations

[@davecresar]

Great video! And I'm loving the hoodie. 🖤

[@listentomarlo]

Something I'm going to start doing is include "shareable" content, like quotes, or inspiration, something more neutral instead of just myself, my music, etc.

[@lanikmusic]

I started this week to do this for my release on this friday. It took a lot of time but now I don't need to think about every day what I'm going to do. I asked friends and people that I know to send me a picture that fits to my song lyric. Its a great contact and connection and on the same time you do some advertisment for your music. All the best!

[@listentomarlo]

@@lanikmusic that's a great idea!

[@pimpfriedrice1034]

Canva is a really great free app/website for making stuff like this. They also have really great templates to base your stuff off of

[@kieransid73]

Love it, another quality video as always! Do you find hashtags are a good way of growing or are they a bit outdated now?

[@Burstimo]

outdated - they're not as effective

[@PaulNeilMusic]

Solid points! Definitely something I’m about to be more intentional about!

[@L8TOPIC]

The best music marketing channel in the universe thank you for always supporting us

[@nohupmusic]

Thank you guys! Always helpful

[@AmaWilde]

Thanks for another lesson in promotion! The growth in my channels is slow but I'm releasing the 3rd song ln my album and your tips are so encouraging! ♡

[@seemaverma4758]

You have no idea how amazing your music is 😍😍😍 I just checked your KZbin channel n all of your songs were soooo good n you also got your music on Spotify 🙏🎵🎶 you're so ahead n proper with the music thing 👍👍

[@seemaverma4758]

I'm waiting for your album release 😍💖💞

[@seemaverma4758]

kzbin.info/www/bejne/m4i0m32hobGhb9E

[@seemaverma4758]

kzbin.info/www/bejne/i6O1f3-ol9Z3mNE

[@seemaverma4758]

Watch those videos I referred you the link of, your music is amazing but along with that you have to promote it too.

[@guitarraenlineamx]

Love you guys seriously love you I’ve been watching your videos for like a year and you guys are only getting better and better

[@Burstimo]

Thanks Gustav, onwards and upwards!

[@Alex.Stefanko]

Cool! Love your videos!

[@samsmusichub]

Thanks for keeping us updated! That's for being optimistic!

[@AltoKeyMusic]

Great tips as always ☺️🙌

[@LaynoProd]

thanks for these gems Burstimo!! def wil implement these strategies before posting

[@Burstimo]

Let us know how you get on!

[@LaynoProd]

@@Burstimo will do!

[@datemonthyear]

very cool. Thanks Burstimo. all of your tips and advice to date has worked.

[@Burstimo]

Love that!

[@soundslikewest]

your videos are always so helpful 🙏🏼🙏🏼🙏🏼

[@NathanMac]

That globe behind you is looking at me. 👻😅

[@AkuaMusic]

Loving this new look, thanks for the great content as always

[@eskei83]

That was super helpful. Thank you

[@papsonabouem6700]

I just love the way you talk ! Great advice, thanks 🙏🏾

[@mikedelferro]

Thank you for your great videos, very helpful for my music!

[@Burstimo]

Glad to hear!

[@elorafaith]

Really helpful as always! Also, is that fringe on your sweater?!

[@Burstimo]

Glad to hear....and yes, yes it's a fringe on my sweater hahaha

[@elorafaith]

@@Burstimo thats awesome!

[@punchmontana3425]

Strategy is everything very useful ✨👍🏾

[@melotika]

SUPER HELPFUL. Thank you!

[@3xAudio]

I feel like we can't catch up. They are doing anything to get you to pay for adverts

[@Burstimo]

Their aim is to always get more ads BUT their aim is to also keep people on the platform (so they view more ads) so if your profile is keeping people on the platform e.g. they're viewing it and engaging with it, they'll push you out to a wider audience - FOR FREE

[@mwaves4152]

That’s why as an artist I stopped using IG it can get draining ngl

[@nasimahafsavlogs6491]

@@mwaves4152 bruhhhh lol

[@handznet]

Yeah, they actually lowered my natural reach to 8-14%!!! this week, from 40-70% I now hve to pay ads for each post or I am invisible, insane

[@mwaves4152]

@M#ssing NO. trying to use snap but also I'm not really a social media person I'm quite anti-social prefer to drop music

[@RalphGuzzo]

So Good thank you I subscribed

[@happy_clifford]

Another helpful video 🙏🏾

[@DerekDeMuth]

“Instagram judges you“

[@TheBeatBrothersBand]

Great tips, thanks so much for this!!

[@kanitopher2243]

Very nice video thank you !!!

[@RamiroPinheiro]

Nice change of look 👀 💃🏻 and nice video as usually 👌🏻🙏🏻

[@yobeatmusic]

So true that’s something everyone should keep in mind

[@Chronade]

Thank you for educating us. I've been so happy learning from you 👌

[@pan_panmusic]

GREAT VID !

[@thesuncollective1475]

I'm glad it's quality not quantity...I am getting engagement and slow growth..What's a typical growth rate for indies? Btw thanks very useful..prolly why you growing so fast!

[@Burstimo]

there's not a 'typical growth rate' as everyone's journey is different...however, you should be keeping track of your growth viewing your weekly growth in followers and story views so you can assess if the rate in which you're growing is strong

[@DJFuZ1oN]

amazing niche content! Great work :)

[@brendanlindsaywebb4932]

New hair looks great. Thanks for confirming some thoughts for me.

[@bunbearry]

I stumbled on this thinking illustration artists but still super useful nonetheless!

[@yahwehsbaby]

Thank you 🙏🏾

[@OmiLove]

OMG YES!!!!! JESUS!!!!! Instagram, I ve been posting and posting, I am so much THANKFUL for this video!!

[@iahkrishnashiva]

What im trying to figure out based on this video is how to determine what content to put on display based on my personality

[@JimmysGG]

Thanks a lot for this video, I'll start working on those tips right now!

[@robthemaverick]

Love love love 🖤🖤🖤. Instagram is where I have the smallest following, so this really helps 😁

[@les6230]

I never understood the constant posting strategy and we agreed from the outset that we would never subscribed to it so the system was working against us for a while until Instagram wised up and said quality over quantity.

[@markzhu]

Thank you so much for your advice!

[@tonemusicchannel3938]

Thank you so much for your insights! So nice to finally find someone who has tips for musicians!

[@KingMane785]

Appreciate it!!!

[@JetNekko]

early squad here

[@Trackformers]

Dont know her, not sure what to think about this human... But i 100% trust her.

[@OfficialRobertoAkro]

This information was really helpful for me to boost my Instagram music account. Thank you for those awesome advice 👌🏽

[@shaolin6]

It's not just the IG algorithms it's also the KZbin one. Like I don't wanna upload a beat every weak same time same day, I wanna upload a beat when I'm happy with it

[@BryceDoesLife]

the aesthetic is POwerful

[@jaylonrogers7236]

Thanks for the video!

[@paulcamptv]

Thank you for making this video!

[@rough-hewnrecords6926]

great info! Subbed

[@two16rcp]

I loved this video! Thank you!

[@thelouiscross]

I know this video is old but I haven't even wanted to go near social media in the last few months, I was doing quite well then I had nothing to post about which was quite sad really then I became uninterested in it all but I'm hoping to make a come back this year! I haven't had chance to do photoshoots (to update my press shots I have now) because of Lockdown, but I digress, videos definately help with engagement for me the most especially my original song a few months back I had a lot of positive feedback.

[@tarikalakkad2005]

00:53 At first I thought these were your hands XD

[@Johnhasa1]

🤣🤣🤣🤣

[@scarletspencer8331]

I NEEDED this right now!!! Totally thought I was losing my mind because my numbers have just sucked! Love your guys stuff... thanks! BTW.... new hair? :-)

[@Brazey]

goodlookin! 💯

[@amirrehan6917]

You speak a lot like Maeve from that Netflix Show. Love the way you explained in an easy way. 🌹

[@ChakFournier]

It's changing every month.. just do your thing and eventually, one day it will work out for you.

[@benbrady8916]

@@solluntary if this content creator knew what she was doing on Instagram she wouldn’t need this KZbin account to make money. 😂

[@scaryvids932]

@@benbrady8916 they used marketing education as a brand to market .. they apply their own tips look at the following

[@kaiwin5809]

Nowadays barely anyone supports small artists because they see us as “wannabes” who will never do anything

[@ShanaYurko]

Yesssss stop with the fake engagement, it’s such a killer for business accounts, artists and influencers! 😱

[@samappleby8597]

Love it, thanks guys!

[@DJSTOEK]

💘

[@club-euforia]

just what i needed! recently ig dropped like 40% of my engagement

[@Burstimo]

You're not alone! Hopefully this helps

[@jefffehr2468]

Thanks Maddy good talk.

[@Burstimo]

Good talk Jeff

[@jefffehr2468]

@@Burstimo Marketing is (to me at least) the hardest wheel in the clock to get my head around, but you guys really help narrow it into tangible thoughts and ideas. Thanks again and cheers!

[@CHISENGA]

Yay!! She got a new hairstyle and a hoodie to go with :)

[@YG-sd1jp]

Thank You Very Much That was A Very Good Video

[@s.d774]

Thank you for the great advice! Also, tou have a glowing complexion and are so pretty!

[@jimmyjoe7835]

Thank you always appreciate your content :)

[@WOTSNews]

Thanks for this inspiring topic, pls feed us more with instagram contents and engagement for artists ❤️ love from 🇳🇬

[@taurusbluu]

Hope you ok in Naija I'm from Kenya i wish y'all the best with your revoluti

[@WOTSNews]

@@taurusbluu thanks much for caring, I appreciate, we pushing

[@taurusbluu]

Keep on man y'all have a brighter future

[@WOTSNews]

@@taurusbluu thanks 🙌🏾

[@villnicandro6506]

Ayeee 🤩😊

[@Xelectis608]

Thanks a lot for these very valuable advices !!! But.. One question... Where did you get your hoodie from ? It's f*cking dope haha !

[@Burstimo]

Glad to hear! Haha thanks, it was a limited edition collection with Levis

[@melamusicworld]

Thank you!! I love these straight forward tips :)

[@killertame5163]

Thanks for the tips!!!

[@publickx7611]

great!!!!!!!!!!!

[@medrickmusic3288]

BEST

[@timmusic3020]

i just started my own youtube channel becouse of the pandemic, becouse i lost my job that i hated, so i am going all in, all for the music:)