Why Brands Are Failing Consumers Today with Bob Neville

In this episode of the World Class Leader Show, host welcomes Bob Neville, a global retail business expert with 32 years of experience working with top sports and footwear brands like Adidas, New Balance, and Under Armour. Bob's expertise in driving profitable growth, redefining operational processes, and building high-performance teams is highlighted. Born in France, educated in the UK, and currently residing between the UK and Hong Kong, Bob has launched over 10,000 stores worldwide, gaining a deep understanding of global markets and cultural nuances. Tune in to learn from Bob's insights on driving growth and leading profitable businesses in the retail landscape.
KEY TAKEAWAYS
Focus on Storytelling: Brands should prioritize creating and sharing their unique story to connect with consumers on an emotional level.
Customer-Centric Approach: Putting the customer at the center of operations and decision-making is crucial for success in retail.
Authenticity and Purpose: Brands need to be genuine, true to their identity, and have a clear sense of purpose to stand out in a crowded market.
Physical and Online Integration: Balancing physical retail experiences with online presence is essential to cater to diverse consumer preferences.
Leadership and Culture: Effective leadership involves being present at all levels of the organization, fostering a culture of empowerment, and aligning actions with the brand's values and purpose.
VALUABLE RESOURCES
Like the show? Please leave or write a review on your favourite podcast platform!
Let Andrea know your thoughts or share your comments via LinkedIn or via email
For more information on Andrea’s work and access to other valuable resources, please visit the website
If you don’t want to miss any episode and receive the full article in your inbox, subscribe today to our blog
Need more? Book a 30 min call here: calendly.com/a....
ABOUT THE HOST
My name is Andrea Petrone. I'm a Human Performance and Leadership Advisor, Executive Coach and International Speaker. I help leaders and their teams to change their mindsets and master their leadership capabilities so they can achieve extraordinary performance. I've been in the corporate world for more than 20 years working globally - in 6 countries and 3 continents - for medium-large companies.

[@arnelbergosa9575]

💟🙏