Why Bugatti won't Produce a "Supercar" Priced in the $500K Range

Why a Budget Bugatti Isn't on the Horizon: An Exploration of Exclusivity. Bugatti, the French marque synonymous with automotive hyperbole, has carved a niche in the stratosphere of car manufacturers. Their opulent vehicles consistently push boundaries of design, performance, and price. So, the question arises: Why wouldn't Bugatti consider a "budget" model, say, in the $500,000 range?