Why China's Shein is beating ASOS, H&M and Zara at fast fashion

Chinese e-commerce company Shein took the top spot as the most downloaded app in the United States in May, according to a report from intelligence firm Marketplace Pulse. The fashion giant outperformed TikTok and Instagram on the Apple App store and was far ahead of Amazon.
Since 2015, Shein has become a leader in its industry, initiating a new era of fashion experts call “real-time retail.”
“What Shein has done is, it has established a new norm, which is real time,” Allison Malmsten of Daxue Consulting told CNBC in an interview.
“It is very fast, and the products are updated much more frequently and at a higher volume than any other fast fashion brand.”
But its name has also been marred by trademark infringement allegations and questions about the sustainability of its manufacturing process - controversies some experts say could threaten the startup’s investment prospects.
“If it wants to IPO and if it wants to gather investments, then it really has to come clear and people really need to have peace of mind about what is happening at the company,” Malmsten said.
Watch the video above to learn more about Shein’s rise, successes and challenges.
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[@Sana-ik8fo]

As if Nike is paying fair wage to the labourers in Bangladesh.

[@wolverine9377]

They are paying Something like 200$ per month in Bangladesh, Well, In china it can be from 700-1000$ per month

[@ovh992]

The word is living wages

[@soniabrown7151]

Nike doesn’t pay the labourers it’s the manufacturer the people that own the factory then the fabrics get sold to wholesalers then to us!!! Lots Of Middle Men!!!!

[@rbae]

@@wolverine9377 lol that China wage is quite ambitious for Shein workers

[@wolverine9377]

@@rbae what? 🤡🤡

[@luzm3319]

If we are honest stores like Forever 21, Rue 21, and a lot of the time H&M too, all carry the same quality that Shein does for about 3x the Shein price. Everyone is using the same flimsy/delicate fabrics that fall apart after a handful of washes. That’s why Shein is winning against everyone else, they actually charge a reasonable price for the mediocre quality. Brands need to spend some of the money they spend in marketing on their raw materials and increase the quality to match the prices

[@meaganyvonnetv]

Wholeheartedly agree. I remember shopping at H&M a few years back and the quality was much better. Now not so much.

[@TyHardNeNe]

I have no issues with the items I've purchased from Shein. They've been washed several times and still holding up.

[@Maiju86]

I don't agree, H&M quality is much better than Shein.

[@meaganyvonnetv]

Shein-you can only expect so much for quality due to its pricing. H&M- while better than Shein- has shown an uptick in pricing but their quality isn’t what it used to be.

[@luzm3319]

@@meaganyvonnetv yeah their quality is definitely not what it used to be, and sadly it keeps declining while the prices seem to keep increasing

[@jacquelinego2012]

As if Mango, Zara, and HnM doesn’t copy each other. Some of their designs are all similar, they only change the color or design of the buttons.

[@user-jr4td2ro5e]

true

[@xiaomose7495]

Because of jealousy😂 from other success

[@klrbbt1503]

I dont care SHEIN copying from other big fast fashion company, what I care is them copying from small independent businesses, like the crocheting and knitting community, then selling them cheaper

[@godzillamothra5983]

they don't call it copying when it is the westerners, they call it, inspired, LMAO

[@dokessezeaka5159]

Same with dynamite and garage

[@coryplum5375]

Honestly, most fashion brands doesn't deserve high price, they spent more money on marketing and useless design but less money on quality. This is the true reason of SHEIN's success.

[@nicoleevers7447]

Preach!

[@PsychLab_HK]

Quality? Shein?

[@shawnsmith3894]

you are right about that

[@als8627]

come on lol, ZARA has 100 times better quality than SHEIN. I am in China and everyone who is in the business of fast fashion, it is a hit or miss, but very low cost material like polyster my friend

[@alamgudiel7663]

@@PsychLab_HK I’ve only had one bad product on shein and they gave me a redound and I got to keep the item, I’ve order hundredths of things and no problem so far.

[@NizaSiwale]

Zara has a terrible website

[@sheribrandono2206]

LMAO

[@iamashleyyvette]

Horrible!

[@ED-ie3et]

They need better customer service.

[@nomajamatwisha5113]

So true

[@cuteyalexia]

Extremely terrible. Turns me off from buying anything.

[@miguel-h]

The other companies are no better than Shein. They’re just mad because they’re beating them at their own game! 😂😂😂😂

[@Rachie103]

Fact. Finally someone gets it

[@_narcissist]

Shein quality is very bad that’s the difference

[@Rachie103]

@@_narcissist you get what you pay for. I get shitty quality from asos and boohoo too. You looking for high quality you go for high end. You looking for fast fashion trendy clothes and can’t afford high prize, you just wear it for a day or two for pictures, you go for any of these brands. Simple as that.

[@P0rtugueseRedM00n]

Exactly

[@april110]

Exactly

[@syncmaster915n]

Shein wins because it is honest with its customers: what you pay is what you get. You pay $5 for an outfit, you get a $5 outfit.

[@angelnumber2002]

Tru

[@friedchicken4735]

😂😂😂

[@ilabose456]

Lmao

[@yeverett4533]

Sounds about right!

[@IsabellaCoelho]

Fr

[@jill3621]

Shein also has REAL customer photos of the clothes, so you can see how it looks on a not perfect model body. Super helpful in picking clothes out

[@PrincessPowerUp]

That is my favorite part 💯

[@alamgudiel7663]

@@PrincessPowerUp 💯 they have both models and actual costumers

[@wiebkke]

They often steal private photos from people and publish them on their website without any permission 🙈

[@jenny2958]

IKR. I always reference to the review photos when buying an item. They are super helpful in me picturing myself in an outfit.

[@alinapolat7336]

@@wiebkke I think they meant the costumer reviews, not the actual advertised pictures

[@a.y.greyson9264]

The use of artificial intelligence is why SHEIN is huge, clothes are produced upon search engine searches, rather then straight trends. They produce based on what is being searched.

[@timoD584]

I put this video together, and you're exactly right there!

[@olaines9154]

Wow

[@soupafleye]

hence the SEO

[@ainmiky4620]

Purr

[@zimmykhumalo6036]

And Data Analytics

[@kmtaylor88]

You can't compare, SHEIN is the dollar store of fashion.

[@augustinefaithdefender]

Their quality sometimes are even better than zara, h&m and even some high-end brands. they deserved the success!

[@yeverett4533]

SHEIN and The Dollar Store are one and the same.

[@Msqueen13ish]

Their quality has gotten a lot better!

[@esmep9387]

I think that about Zara. 7/10 of the clothes there are junk, extremely poor quality for the price. They're the perfect example of people thinking its quality because its expensive.

[@thisnthat7760]

Don't think so..been wearing shoes and clothes from Shein i bought 3 years ago.

[@clarissaywy]

They don't only sell clothes and fashion items but also home decor and stationeries at dirt cheap prices, which is insane!

[@aiquesono]

someone is paying the price.

[@PrincessPowerUp]

Lots of great options that arent otherwise available.

[@Timothee_Chalamet_CMBYN]

@@aiquesono yeah sweatshop people, out of sight, out of mind. 😂

[@NazriB]

Lies again? Wrong Size

[@rongyaowang1075]

This is what Western media is like! funny!

[@ConradGosling]

There was a time when we " made it here", we had jobs for everyone and the products were of high quality, then the 1% wanted everything. Now Inflation drives prices up and if Inflation is high and jobs disappear by the millions we are in a recession and maybe headed for a Depression…So be careful with your money. It may take decades to get back on pay again. Luck to all.. I've seen folks make over $400k profit in a crashing market and pull it off much easily in a bull market Unequivocally the crash/recession is getting somebody somewhere rich...

[@biankabrodeur-yf3yl]

-On occasion you can beat the market with blind luck, but I wouldn't depend on it. Having a science background there is a saying, 'Luck favours the informed', I've found it to be true, allowed me in great part to retire early.

[@Emily-le2op]

@@biankabrodeur-yf3yl I’ve been on both end of the spectrum, I was investing on my own for about 3years, did my own study and analysis before actually buying, things became rather difficult after the pandemic which was right about when I reached out to an expert for guidance, It’s been over 2 years and I’ve scaled up a stagnant reserve of $280K to $700k in just about 24months.

[@Emily-le2op]

@thelastunicorn1987 - -I am being guided by “STACIE KRISTAL WEBER” who I found on a CNBC interview where she was featured and reached out to her. She has since provided entry and exit points on the securities I focus on. You can look her up online if you care supervision....

[@papishome3394]

i want to support sustainable fashion but it cost money. n nobody really nailed this issue. and no, $80 for a eco friendly shirt is still too expensive for most people

[@potatokiu9977]

Well at least you buy what you need, not what you want I think buying a $20 cloth is fine as long as you don’t necessarily hoarding clothes I think

[@SexyUndisputed2All]

That's their excuse the companies use, they make more money on fast fashion then sustainable clothing, so they have higher prices so we buy less. All about their profit they dint care about the environment.

[@wiebkke]

@@potatokiu9977 exactly. Or thrifting. I’ve been doing that for a while and find everything I’m looking for

[@lalakuma9]

You don't need to buy more stuff to be sustainable. Just stop buying a lot of clothes just because they're trendy for 1 season.

[@plzleavemealone9660]

Fast fashion also has more to do with the consumers then the label. "Sustainable fashion" tends to be just the same as "fast fashion" just that most people can't afford to throw it away to buy new stuff.

[@scarletlady3727]

I literally took a break from shopping on SHEIN and came to KZbin to watch some music videos and this popped up!! SHEIN WONT LEAVE ME ALONE

[@gmshadowtraders]

LOL. Once they know you your data is for sale to the highest bidder. You are FINISHED.

[@andrealim3315]

😂😂

[@hayatsecret911]

Haha same, phone cases are way cheaper when you buy them from shein Im talking about $2 compared to $10 at H&M

[@mal8447]

😄

[@mirandaandrews2872]

😂😂😂I'm sorry but your comment is great.

[@aperson6089]

In this pandemic era where people lost their jobs and money dont come easily, who wants to spend a lot of money on clothes? That's why Shein is more successful than high end brands.

[@user-oe3vy8yt5v]

Just thrift and don't buy clothes which are trendy for one season and you won't wear them again

[@lizzyxo9015]

@@user-oe3vy8yt5v in the pandemic you couldn’t even thrift so people shopped online on cheap sites like shein and people haven’t stopped since

[@user-oe3vy8yt5v]

@@lizzyxo9015 You don't need clothes when you're in a fuckin pandemic at home all day. That's the problem. People are buying way more than they need. Also there are online thrift stores.

[@okayDei.n]

@@user-oe3vy8yt5v I agree. I know people who are spending $500+ on clothes instead of looking for a job.....like what?

[@lizzyxo9015]

@@user-oe3vy8yt5v for some people shopping helps their mental health who are you to stay what people can and can’t do?

[@ladychips]

for me, and where I'm from Shein is the cheapest out of all 3. Hell, Zara isn't even considered budget friendly and is quite expensive.

[@belle3055]

True. Zara has remained expensive.

[@Joshua-cs6gj]

Zara trying to become more “high end” lmao.

[@surveyor1515]

maybe stop being so broke, maybe succ more dicc to have more money 🤑

[@Me-td1vi]

Zara, old looking designs😂

[@gaiaaoi1005]

Shein got better prices compared with H&M, and such. With better fits and a Plus curve option! So, i guess, others better step up

[@chrisp7110]

Yeah those options are great for plus sizes too!!!

[@monkeyking-self-proclaimed7050]

Never heard of this company but I just sent my friend the link because she's been complaining about H&M. Hopefully this will shut her up.

[@santiagocalatrava6488]

Thrift stores + sewing machine is the best combination of fashion ever 😎

[@raytayboogie]

Not many feed into the creativity of the upcycle. Too much “fashion” spoon feeding by making it affordable and quick

[@powerrangers6228]

I love Thrift shop.. All my clothes i buy from thrift shop ..lol

[@dinacirt9625]

Yes and vintage from Etsy

[@awalker8371]

All day every day

[@okayDei.n]

no. Thrift stores are $35 for a top where I live which blows my mind 👀🤯. It's a used product....thats why most people rather buy from Shein.

[@miketomes7959]

ASOS has become increasingly more expensive and ZARA has not been having the amazing sales that they once used to have. Not to mention, ZARA sizing has changed as well…limiting who can purchase from them. ZARA and H&M also has an issue with being bland and not truly innovative and fashion forward.

[@NatalieL523]

Not only is H&M bland, but the quality of even their basic items is trash. I washed 2 brand new, basic t-shirts from them and the seams came undone. A pair of pants I bought last year have already ripped at the inner thigh. Total waste of money. I might as well shop at Shein at this rate. 🤷🏽‍♀️

[@mistersir3185]

asos is at the verge of giving up on fashion based on the style of clothes they've been selling. I just look at some of them and go "really?"...

[@Riannamx]

ASOS are staring to drop especially since they lost their CEO Nick, Zara don’t do sales anymore mostly because they don’t want to become a place where customers expect sales. I’ve never brought anything from Zara they’ve never done anything for me since the start tbh.

[@ozelotpanda7990]

Well, how can these brands be innovative if they steal all their designs from smaller fashion designers…

[@Riannamx]

@@ozelotpanda7990 Yeah I get that, but they do have their own brands as well, we’ll ASOS does anyway so I guess they should try that way to bring more ideas. But at the same time fast fashion is practically a cheaper version or knock off of designers for the customers.

[@ritamy3637]

H AND M has way worse material on clothing with more expensive prices

[@chrisp7110]

It's true. I wasn't happy with the stuff that I got from H&M. I got a pair of sports pants with pockets too smart and uncomfortable

[@hello-ariel]

I work in the fashion industry and everyone is knocking off each other... My company even knocks of SheIn. 😳

[@augustinefaithdefender]

Yes, 100% agree, the different now is the material, high-end luxury brands have way better material, and their clothes are complex, they do not scare of shein or fast fashion at all. those small boutiques should learn to improve their products instead of complaining!

[@silveriver9]

It's sad to see that other companies have to accuse and belittle their competitor that's doing better than they are, even though they themselves are doing the exact same as what they are accusing. Double standards.

[@breathingbutnotthatgreat]

Loool honestly I also think zara is copying shein's clothes. Which it's fair enough

[@vickyoli]

This!! I have seen designs that Shein had one day, and a season after I saw many similar stuff in H&M. I always used to think it was the opposite, but now I don’t think so.

[@slayyyyyyyyyyyyyyyyyyyyyyyyyed]

And then shein designs came from the small businesses 😭

[@bratwurst19]

I've only taken like half a looks at Shein site. I barely know it exists and I alresdy know why they're surpassing h&m and Zaras. THEIR FASHION Is WITH THE TIMES, what a large amount of youth wear right now.

[@nancyanderson2032]

im 57 and plus size and order every week. they have cute clothes for us curvy women. If you go to the stores its mostly homely looking clothes if your plus size.

[@lingilowci2877]

@@nancyanderson2032 yes there plus size section is on!!! And there is so many to choose from and its stylish

[@themanifestorsmind]

@@nancyanderson2032 plus size 40 year old here, and Shein has been my go-to as well. The quality isn't great, so I don't buy anything I plan to wear long term. Just trendy pieces to stay with the times that I won't wear next year lol.

[@yes-gs2rd]

@@themanifestorsmind Wow, what a great mindset to have. Destroy the environment and contribute to slave labor so you can pretend to be trendy. Pathetic.

[@jasminezeng5941]

We have to admit that fashion is an insanely overpriced economy, so cheap/ultra-fast fashion becomes the main player in the market.

[@spilltea4241]

It's not overpriced It's labour intensive

[@AlexisBii]

Teaaaaa

[@yes-gs2rd]

You're conditioned into thinking it's overpriced because of fast fashion. When you actually use decent quality fabrics and pay your workers a proper wage it can get "expensive"

[@als8627]

bear in mind only 6% of SHEINs stock of clothing will continue to sell for 30 days. All the rest yeah, you can guess

[@jasminezeng5941]

@@yes-gs2rd this is true, and I do think that fast fashion is a bad cycle that includes pollution and improper treatment of workers in third-world countries. However, when social media has a strong influence on everyone's dress decisions, it is the fact that consumers are more likely to choose SHEIN over Zara/H&M. By overpriced, I mean these OG fast fashion companies do not deserve to generate so much revenue as they did in the old days, so having new competitors in the market, in my opinion, can somehow improve the market in the way that these companies will no longer be advertising for fast/cheap but instead quality and design.

[@bigbang_rock_myworldgdrago9886]

From the price point Shein is atleast honest unlike other fast fashion brands where you get that Same flimsy material clothing with too much price. So no wonder Shein is winning.

[@lg206]

Considering the carbon footprint of fast fashion, being at the top is nothing to brag about

[@TheZagrean]

Exactly!

[@fudgerace4356]

The CEO did keep it low-key tho

[@VNCDanceClub]

and myriad of social issues

[@emilylee9894]

Did they not say that SheIn had less of a "carbon footprint" than other "fast" suppliers because of small quantity production?

[@lg206]

@@emilylee9894 Once again, fast fashion has such a bad carbon footprint that being the “best” is nothing to brag about. It’a the lesser of all the evils

[@RT-xk4su]

Shein won't give be a damn to copyright infringement as long as people are buying from it. Period.

[@5erytfshfjo97r7dygkpu]

That's why I hate them.

[@chrisp7110]

Yep!!! The same with Zara when it first started and H&M and every other clothing brand. Target is also getting into it too.

[@okay621]

It’s simple for me why I shop there. They carry more options for sizes 12/14 and XL than the other clothing brands mentioned and for cheaper.

[@bhaskarchatterjee5249]

And do you know why it is cheap? Shein treats its employees like slaves and they work more than 75 hours per week and the materials they use are absolutely not sustainable nor are they eco friendly

[@TheRealJohnHooper]

@@bhaskarchatterjee5249 You think other brands are better?

[@rbae]

@@TheRealJohnHooper if you have enough money, yeah, some brands are handmade in the states

[@chrisp7110]

It's true. I was looking for a leather jacket and they gave me like 100 results then I got more specific and they gave me alot of results

[@kenlee2923]

So true. It is hard to find certain sizes because they tend to be sold out too.

[@candie_williams]

I wash my clothes and my husband's together. Everytime I wash I throw out 5-6 clothing items. My husband still has everything he owned when we got together. Not buying fast fashion or bad quality clothing anymore.

[@andreamiller135]

That’s the point - it is for quick cheap fashion. It is not meant to be the bulk of your closet - just quick fixes!

[@aikanae1]

Average size is 16. Shein doesn't treat 50% of women like an after thought like H&M, Zara, Asos and 90% of retailers. For decades.

[@judithdarida6998]

ABOUT TIME…right?

[@laraoneal7284]

aikanae 1. I doubt that treatment of women. Makes no sense. China has no respect for humanity period.

[@aikanae1]

@chronicreader I lived through it. It is better, thx to fast fashion. That's my point.

[@mariazahedi7444]

Exactly what I was thinking.

[@loon7181]

and the vanity sizing of western brands is too bad! I tried on a XS Gap dress the other day and it was huge, and I'm not even particularly slim, like my waist is of about 65cm. So I wonder how do genuinely slim people even find clothes?

[@TomNook.]

China are brilliant at taking an existing model and making it crazy efficient.

[@SexyUndisputed2All]

Thing is they're the original innovators, without them the Europeans would still be in Europe and there would never be a America or asutralia and white world dominance: gun powder, compass, paper. Now they're flexing their muscle as they're getting into the capitalism game

[@priyanksaikia5549]

This isnt an existing idea as this business model.camr out of China the factory to consumer what they call is Retail Live.

[@MRT-co1sd]

No Chinese models are different, and super competitive as they have to survive in China.

[@teeramon7124]

not really

[@CharleyAngel]

I’m not going to lie, Shein spoils me rotten. I’d go into a store , see prices and turn around because I feel I could go to Shein for a better price.

[@joanch8267]

Not only for a better price but also better look/fashion. I just spent close to $500 last month for myself, my daughter, and my nieces.

[@allegramirata4851]

Come on, but what do you get?! And don’t you think about the consequences, the conditions of their workers etc!?

[@CharleyAngel]

@@allegramirata4851 As a consumer, what do you get? Do you think about the consequences or conditions for the workers? Everything we purchase has some type of back story. Cell phones, electronics etc. Do YOUR part and consume less. Shitty but it’s the harsh reality.

[@xoxo6945]

@@allegramirata4851 most companies exploit their workers I'm not saying it's okay but most people can't afford 30$ for a shirt

[@rbae]

Difference is Shein just feels cheaply made if you go into an actual store with quality materials,,, used to order a lot from Shein but the quality just feels wasteful

[@gms4430]

The reviews bring shein to another level!

[@PrincessPowerUp]

Absolutely. Pictures of the clothes on normal/ regular people is my fav

[@TomNook.]

Totally unsustainable though. Fast fashion, fast tech will destroy us all.

[@analys1422]

Agree , very cheap !!!!!

[@Dude-1689]

That's the working model.... It gets returning buyers.

[@zafir7007]

Really? MC Donald's, KFC, Burger King anyone? Still here. Still expending. Still making money.

[@baublelove9658]

@Percy Campos yes worse exploitative practices

[@TomNook.]

@zafir that's fast food...

[@luw5244]

If y’all hate shein so much, then who’s buying? And why are they still growing? Are y’all just being dishonest or what?

[@blackumbrella6199]

Didn't the video's title says "Why China's Shein is beating ASOS, H&M and Zara at fast fashion?"

[@user-pc6sh3uw8e]

unfortunately, only a few people know about the terrible side effects of fast fashion. Maximum number of people have no idea they're bad for the environment, or even if they do, they don't give two shits cuz they're short sighted

[@seabreeze667]

Coz the prices are so cheap that u dun mind give it a couple of chances then do u learned disappointment.

[@5erytfshfjo97r7dygkpu]

Yes many people buy from Shein, but not me.

[@Debbiediamond0310]

Poor people are buying. There are more poor than rich. That’s y

[@michellestratford9753]

As a plus sized woman, SheIn offers me an affordable, good quality selection. Do they have some poor quality stuff? Sure, but so do others. For the most part, their quality isn't just good for the money, but just generally good.

[@anaandrade8994]

I get that Shein is an incredibly problematic company, probably more than other fast fashion brands, but to a lot of us it is our best option. I'm not talking about tik tokers and other influencers who buy huge amounts of cheap clothes and shoot hauls (don't even get me started with influencers who wear a full Shein outfit and then pose in front of Chanel stores lol), I'm talking about people who don't have the financial freedom to buy clothing from brands that used to be considered affordable such as Zara and now are getting on the pricier side, while not even improving their quality. I have Shein clothes that have lasted me 4, 5 years so far, so I'd say the waste has a lot to do with the fact that trends now last shorter and people just easily throw them away. All in all, shop smart. Be it Shein or Zara, just buy what you need, which fabrics can last a relatively long time and what you see yourself wearing for the next years.

[@user-oe3vy8yt5v]

That's an excuse. People used to shop cheap even before Shein and other fast fashion brands. Just thrift and don't buy clothes you don't need.

[@hamzab3659]

@@user-oe3vy8yt5v not all countries have thrift stores, shein is global and ana’s statement applies for a lot of people

[@user-oe3vy8yt5v]

@@hamzab3659 wym you can find used second hand clothing shops and retailers in literally every country.

[@hamzab3659]

@@user-oe3vy8yt5v and that just shows how unaware of the outside world you are.

[@Alicegab300]

@@hamzab3659 what are the countries where you can't find second hand clothing?

[@katiel.5568]

People like nice style and a bargain. Combine those two, you will have a amazing business. The average person would skip something expensive for something cheaper.

[@laraoneal7284]

Fast Fashion is ruining the quality of all clothing.

[@chrisp7110]

I don't blame them because Luxury brand are so overpriced now. I remember getting the nicest jacket that I could find for 100 dollars but now the nicest jacket is like 300 dollars when I last checked.

[@jin_nnie]

Someone i know who works in the fashion industry just said they're from the same factories, just different labels. Their "vegan leather" aint really vegan nor leather. Stop villainizing one brand then praise the other fast fashion brands.

[@stepahead5944]

If it's all bad it's all bad.

[@jin_nnie]

@@stepahead5944 agree

[@karolinakuc4783]

True. There are ethical brands like Allbirds, Vieja, SmartWool, 10Tres, Organic Basics, Kent Rich & Sporty or Robinhood

[@BrettCBCorr]

SHEIN have literally everything I wanted at such an amazing price. Beating Amazon prices, whilst also pricing at what the product is actually worth.

[@rongyaowang1075]

This is what Western media is like! funny!

[@lacie824]

I purchase anything but clothing from Shein. From my experience, their clothes do look nice online but feel cheap on hand. But Shein is a decent option for accessories and home or office supplies. And I like their shipping options.

[@Jo-if9pr]

Shein is popular cuz it has the pinterest aesthetic

[@zandilek1551]

Nailed it!

[@vanillamilkbread]

i dont order from shein often, but personally, i’ve never had a bad experience with quality of clothes. i have a sweater i bought from there like a year ago and its still holding up very well… very soft too. i dont know why i’ve never gotten any of the cheap feeling clothing that everyone else seems to get.

[@AL-grhvc]

check the label..+90% of the fabric is probably made of synthetic plastic 👎💩

[@juriaanoussoren]

Yeah , but like quality maybe differnce a lot. A lot of companies make bad stuff, bassicly my Massimo duty sweater....don't know how to call it. I could wash over 200 or 300 Times. So if I would buy a 10 euro same sort of shirt it probably is still 5 times more expensive

[@alexgorron6470]

Buying vintage now, I'm tired of cheaply made clothes. There are classic pieces which still look relevant. 🙂

[@Shinzon23]

Because you ain't rich stuck up westerner. Overwhelmingly I've noticed the complaints are from upper middle class and upper class people.

[@bighead4564]

I want to buy shein but hearing about these things about lead in clothes is scaring me lol

[@cm-yu6gu]

It is by far the best shopping app I've ever used though The interface is amazing and whatever they've done with A.I makes it superior

[@margaret4807]

I ABSOLUTELY AGREE 💯👏

[@lalakuma9]

I think the lean production model is brilliant, but the fact that they're making low quality, disposable, knockoff clothes is terrible for the environment and unethical all around.

[@chiangchengkooi9791]

Use water to wash your butt after pooing instead of wiping with paper if you want to save the environment,

[@zafir7007]

It's MC Donald's of fashion. Look how many outlets MC Donald's has.

[@erikachang2822]

Fashion is just not great for environment. Period.

[@user-gs8jv4oq6w]

Yet everyone buys it. Consumers vote with their wallets!

[@user-pd9ju5dk5s]

Using batteries for smartphones and infrastructures that support it is bad for environment and unethical

[@nancylee7435]

There are always sore losers that will discredit or even accuse others if others are doing better than them..if Shein can produce cheaper, why not?.. not all customers can afford high end prices! The fact that this company can appeal to many speaks well of their success!

[@chrisp7110]

I agree. Especially when they talk about Shien knocking off or copying when every fashion brand does it

[@kenlee2923]

I agree. Especially when other companies are also doing shady things and worse than the company to which they point fingers. American companies do the same thing or worse behind our backs, but they are fine with pointing fingers elsewhere, and this isn't just clothing or fashion but literally everything. It is ok for American companies to do it and keep it a secret, but not other companies; oh no, they want to say other companies are bad.

[@adf2099]

I love shopping Shein. Everyone can afford Shein & they carry many sizes for everyone unlike other brands.

[@mikeb2979]

The quality is not bad tbh same as h&m Zara forever 21

[@seabreeze667]

I bought twice. I can't believe that kind of fabric and workmanship, donated and uninstalles the app.

[@igot7-lu]

Really depends on what you buy Some items are terrible quality I agree. But u get what you pay for. However some cheap items are great quality! Out of like 20 shirts I bought from shein, I've only had 3 or so bad quality

[@xinyiquan666]

c off then

[@qwertyphytagoras1964]

Shein is like Xiaomi , beating fashion giant by selling lower price with same quality with fashion giant, it's been strategic bussines culture at China

[@als8627]

not same quality, quality is lower most products just made of polyster

[@anmariee5560]

It's simple. SHEIN is actually affordable.

[@zanesilver]

Thats because they literally don’t pay their employees which are Ouibourgs, they are slaves in China

[@anmariee5560]

@@zanesilver So does most companies we buy our clothing and shoes from.

[@adrienne9151]

because they pay people cents an hour for hard work.

[@fruits36]

Not all Shein's products are bad.

[@margaret4807]

I’ve NEVER had a problem with SHEIN ever!!!! I love it 🥰

[@TheZagrean]

@@margaret4807 still Companies like this are terrible for the environment!

[@MWENDA-vv5im]

@@TheZagrean How so?

[@Helen-cs2zx]

@@margaret4807 I highly recommend you check out the CBC report on the toxicity of shein

[@ebutuoy0312]

Not bad but looks cheap and smells bad (toxic materials). Also, most of accessories(price 1dollar to 3dollars)go tarnish after 1 to 2 times of use.

[@wildorchidxxx2644]

Tried ordering from Shein once. Quality of clothing is poor that's why its very cheap. They are mostly made of polyester, viscose. Didn't order anymore after that. I never buy any brand with this type of material.

[@deborahrigby5428]

The majority of SHEIN’s fabric are polyester mixed with esatane (spelling) what I learned is get to know your fabrics bc all fabrics are not the same. I always look at description before I buy. I have bought Cotten and blends of Cotten works best for me. That said, I love SHEIN, just am selective about fabrics and tend to check their flash sales & free shipping days added to that points and the VIP tiers and it’s a win-win for me❤️❣️

[@als8627]

exactly many shoppers dont understand that if you are in China, they will use more polyster because that is cheaper than 1 meter cotton. And when you wear it it will feel like a plastic bag. Its all utter crap.

[@elizalee1214]

You should use the filter to choose "cotton" material. Thete are hundreds of cotton items. Don't be so ignorant!

[@hawj89]

honestly for me, shein has stuff i'd wear at a budget (normal everyday clothes). as i get older, i care less about the brands and more about budget. i just want normal clothes. other brands are way too expensive and or aren't always the styles i'm after.

[@Guriteru]

Opposite for me as I get older. If I pay 100$ for a pair of jeans that I love and will last me years, I’d prefer that over buying +10 20$ jeans over the same amount of time.

[@rbae]

@@Guriteru for real, Shein might look nice at first, but in the long run, it just feels cheap and wasteful compared to something heavy duty and nice

[@jessicamarie8299]

@@Guriteru Well that’s YOU! not everyone can afford $100 jeans. It’s ridiculous a simple shirt should not be expensive. This is why Shein will always win over these other companies.

[@Guriteru]

@@jessicamarie8299 ? I buy clothes maybe once a year for the same reason and I try to find quality instead of spending those 100$ every month on 2 tons of garbage from shein.

[@jessicamarie8299]

@@Guriteru Shein has better clothes and some of those expensive brands i’m glad you don’t shop from Shein more clothes for me

[@33asmr]

I have bought from shein and I also buy high in and. I used to buy from h&m their clothing doesn’t last at all. Shein has for the most from what,I purchased better quality.

[@asiankitchen5294]

SHEIN should become a business case in business schools. In just one decade they have beaten the top fashion retailers. Also clever brand name marketing. My sister used to receive SHEIN catalogue at home. I originally thought it was a German fashion retailer as the name sounds German.

[@cm-yu6gu]

If it were German it'd be Schein

[@gladyswestphals9607]

Right now H/M has rubbish its disappointing every year

[@rainacherienne1010]

It sounds US - She In

[@ishathiru3516]

I’m a business student, here to do my own research.

[@surveyor1515]

Shein sounds German..? 🤨

[@kayflip2233]

Tik Tok, Shein, AliBaba, Huawei, TenCent etc. China is just getting started.

[@bachehazara5009]

🇦🇫❤️🇨🇳

[@Dude-1689]

And the US has an issue with self-sufficient economies!

[@1000xtati]

yeah but these all will be banned, wait and see, they want to cancel China as they are doing to Russia

[@bachehazara5009]

@@1000xtati You are WRONG. CHINA is not russia😃 China is huge, China's economy is 20 times bigger than russia. If the west could, they would do it long time ago 😃 🇦🇫🇨🇳💪

[@kayflip2233]

@@1000xtati That's impossible. US can't survive without China economically. China owns trillions of dollars of US debt.

[@priscillaferguson267]

Love SHEIN! Don’t care what you say it’s very fashionable and affordable!

[@SlowLiving1]

1. Exploitation of labour 2. Unethical sourcing 3. Child labour 5. Non- biodegradable material If you still don't care i don't know what will.

[@priscillaferguson267]

@@SlowLiving1 : show evidence to every line item that you’re claiming. Without definitive proof you’re just blowing your biases out your ass!

[@yetundeanbali4827]

@@SlowLiving1 they are all doing the same

[@Raye-hd2qr]

@@SlowLiving1 are you still wearing clothes? 😅

[@SymphonyTaylor]

Literally me too!

[@yasip9897]

In truth, Shein is stealing other’s ideas. But they don’t charge a mint for their knock offs. The delivery is also very fast and the items are of a decent quality.

[@kenlee2923]

It's true, but Zara and HnM do the same thing as Shein. The reason why they all sell clothes cheaper is that they don't need to pay for a designer. They just look at what the big name brands are doing and then mimic it, and it is all legal. They can even mimic a wedding dress that costs $10,000 for just 100 dollars.

[@marjorie989]

Shop and support local. Why would you support anyone who steals ideas and knocks them out at a fraction of the cost? The cheap cloths are a problem in so many ways they are not durable, they contribute to the landfills in a big way, you are supporting theft (of someone else's ideas) and they contribute to the pollution situation with the overseas shipping. Shop local more.

[@COCO-bl4ig]

Probably cause working class and middle class can't afford local.

[@5erytfshfjo97r7dygkpu]

I would never buy shein. I don't spend lots of money on clothes.

[@claudiajeanpierre3098]

Facts

[@user-tw6hv1ne7q]

acturally,most people just by a clothes, and not interested in being a nationalist?

[@ffbeexaid4509]

Pricing is everything.

[@gratefulme651]

Shein is cheaper that's why they booming plus they have cute clothes! Quality is hit or miss but that's why on top

[@maryjane2965]

All of it has to go! Fast Fashion, Real Time Retail all of it is a problem, environmentally and on other levels. I hate it!

[@nuanced8225]

Shien especially is absolutely wrong at many levels. Unfortunately, most people just think of their next 'look'.

[@silveriver9]

All fast fashion brands are doing the same, the only difference is that Shein has a more efficient business model. HnM and zara are angry they cant keep up.

[@silveriver9]

It's sad to see that other companies have to accuse and belittle their competitor that's doing better than they are, even though they themselves are doing the exact same as what they are accusing. Double standards.

[@alinapolat7336]

So literally every clothing brand that exists right now?

[@chrisp7110]

@@alinapolat7336 Exactly. Even Luxury brands are horrible for the environment plus all the clothes now are the same except that they slap their logo on it.

[@KazumiShiunsai]

What worries me is what do they do to achieve such small prices. I don't doubt at all that the workers at the fabrics are exploited and underpaid

[@sumerurose8586]

unfortunately i heard zaras pretty bad too and their products are still overpriced

[@chrisp7110]

Maybe but its unproven so far but even if it was true then you need to understand that American companies are all doing it because its legal for them to do it in other countries since 1 dollar can go a long way in those countries while it is nothing in the US

[@redneckscumbags4422]

iphones are so damn expensive, but apple still pay their chinese slaves next to nothing. The profit goes to the CEO/shareholders, never the poor workers

[@karolinakuc4783]

If you want brand new clothes and don't want to be guilty of sweatshops and pollution of environment you can buy from ethical brands like Allbirds, Vieja, SmartWool, Rich and Sporty or Patagonia

[@thekulture5168]

They are just mad because it’s not a western company. Give them check pains SHEIN, we will continue to support you.

[@user-oe3vy8yt5v]

People are mad because how unethical and damaging to the environment and health Shein is.

[@steph05]

Because Shein is honest, you buy cheap clothes at a cheap price but H&M have higher prices and clothes don't last

[@lisawilliams7940]

Cheaper than other clothing brands with a wide range of sizes and choices. Have shopped with them several times now and not been disappointed. Given the raise in prices with all the bills now . Companies like SHEIN are offering affordable clothing for everyone.

[@mrs.choosingmyhealth]

Just being honest! I was a nurse that caught Covid in 2020 and haven’t improved. I have no income and went through a long spurt of depression. I said that I would never shop at Shein and when I saw those prices, it opened new doors for me as far as purchasing affordable fashionable clothing items. You definitely need to look at the fabric used prior to purchase. Their 100% polyester items are lower quality but the viscose fabrics hold up longer. Just a thought. It is addicting, especially when they have their clearance for items that you can buy for $4-$7. With that being said, I am trying to stop my shopping at Shein and other brands like it as I explore a more minimalistic lifestyle for my mental health. Blessings to everyone 💜🙏🏾

[@dumpacc13]

China are really doing well, and seems like america isn't with it.

[@Emily-yg4vv]

Time to move to china

[@auntielu4394]

Why is it so hard for these clothing companies to be ethical and transparent? They choose greed over reputation every time. It doesn’t have to be that way. Will Shein be around in 10 years?

[@aiquesono]

hopefully, she will be out

[@rbae]

If you take a look at this comment section, the vast majority don't care enough regardless of ethics, so that's why they don't feel the need to be transparent - we as a society have forgotten the times when people only had a few quality clothes that would last them decades on end due to SHEIN's consumerism trap

[@kenlee2923]

It doesn't but every company is like that and that is because they want to be the owner of the market. I would imagine there will be more in the coming years. Shein might not be the only player but many many others.

[@karolinakuc4783]

There are ethical brands like Organic Basics, Allbirds, Vieja, SmartWool or Rich & Sporty. But even luxury brands like Gucci, Armani, LV, Versace, Chanel and Hermes sew in sweatshops. So those who buy from these brands are not any better than those who buy from Shein

[@liodemirror1775]

Shein has an excellent return policy, provides good prices. Plus recently I bought trousers from Nakd and it was the same quality as the ones I got from Shein

[@HiddenAgendas]

Nakd gets them from Shein. lol

[@xyzzXeau]

It was the only budget fashion brand in india but they banned it. I hate the indian goverment from the core of my heart. they can't compete with Chinese brands but have have the audacity to ban them just to make the citizens suffer.

[@FinancialShinanigan]

I'm sure the environment loves SHEIN

[@user-pc6sh3uw8e]

yeah they're even looking to marry next week 😍😍

[@arfinjalal4563]

No

[@stevozrepto5558]

Wtf are u on about

[@silveriver9]

It's sad to see that other companies have to accuse and belittle their competitor that's doing better than they are, even though they themselves are doing the exact same as what they are accusing. Double standards.

[@kenlee2923]

Every company is responsible for the environment, including American brands like Nike and so on, because they all contribute to the pile. Long before Shien or fast fashion in general, they were saying how Nike, Addidas, and all the big names were doing the same thing. You know where all those clothes go, whether they are sold or not? into the dump like every other article of clothing that becomes out of style or last season's clothing. Of course you wouldn't know that because you don't see the bigger picture, but instead you wanted to say Shien is responsible because it is a Chinese company. Wake up!

[@blondebombshell7649]

I love Shein!!! Great quality, great cloths! Nobody complains about Forever 21 or other fast fashion companies. That is because they charge more! Shein got rid of the middle man!!!!!! I say YES!!!!!!!! You get a lot for your money!!!!!!!!!!!!

[@anaibarangan4908]

It'll work as long as the salaries are accepted, because that's why Zara had to outsource some production out of Spain. I don't know where else, but I think India. While I was still in Spain, a high end Chinese brand was open in Madrid Spain, and I and other friends loved it all. It's Shanghai Tang, of some clothing and accessories, including some home decor. I have a large purse and a type of small handbag, and I sure wish that I would have bought more. The coins and jade used on the straps. So original, beautiful cashmeres and silks. Women and men. Not at all like it used to be. It's gotten boring in the handbags. That was what most attracted us to the brand in Spain

[@juwaiyriyyaabdul-lateef6357]

I’m annoyed that there is so much emphasis on backlashing SHEIN, because of it’s reputation of being a “fast fashion” industry. Meanwhile, all, if not most of these other clothing stores are literally within the same boat, using the same cheap fabric, and causing the same environmental issues as SHEIN. We need to starting calling things as they are. If you’re ok with shopping at Forever 21, TJ Maxx etc, you might as well be ok shopping at SHEIN too!

[@jessw391]

i said this comment on tiktok and all the 'woke' girls came after me loll. theyre just as bad as each other. cant blast one and justify the other. thats just not how it works

[@Riannamx]

💯, they are all the same at the end of the day

[@sandrar6670]

You can find a documentary on KZbin from a Canadian news media outlet calling out Shein for selling items that tested positive for carcinogenic toxic materials.

[@dwiwahyuariani]

Exactly

[@StudioQB_]

This is absolutely refreshing and I am so happy I came across this video ! 😍♥️ ! Can’t wait for my feature 🥂🥂🥂🥂🥂 🥰♥️ I WILLLLL align with all that is meant for me 🥰💕

[@kathrynstokrp1874]

I hate to say but they offer excellent quality and a very low price. Love their stuff!

[@silveriver9]

It's sad to see that other companies have to accuse and belittle their competitor that's doing better than they are, even though they themselves are doing the exact same as what they are accusing. Double standards.

[@chrisp7110]

Yeah even Target is getting into the competition now.

[@ishathiru3516]

But I feel bad for the small & local businesses. Not all of them copy each other.

[@silveriver9]

@ISHA THIRU You are somewhat naive. There are levels to copying. Everyone copies everyone to different degrees and follow trends set by the global fashion committee. Unless the small biz are niche clothing.

[@callmegorgeouos]

This is crazy, as Shein are world well-know clothing/merchandise platform, I never had heard of it! I’m scratching my head how my friends, relatives, and I never heard of the name Shein. Now, I’ll have to dig into this platform…

[@sweetmama2012]

This story should be about how shein is the leading company destroying the planet in the name of cheap, disposable clothing.

[@kimberlysoto6864]

Bingo.

[@Player-rv8ph]

Cheap and disposable? Very China styled

[@plzleavemealone9660]

It's not Shein that's going into some rich kids bedroom and constantly emptying their closets. My mom raised me as a single mom and not a lot of money so we could only afford second hand and "fast fashion". And let me tell you. I only had to throw away one of my jeans that got a whole in the crotch area. After 5 years of wearing it almost every day on every trip. It's not about the quality or the company. It's about rich people being wasteful. But it's literally the same with what we call "high-end Fashion".

[@moonthelisa]

The only ppl that buys Shein and disposes right after using are Americans and their waste culture...

[@jambudweep289]

China the leading country destroying the planet in the name of cheap everything

[@penpalpaula1858]

Wow, I remember when it was still called "sheinside"

[@lususlove]

I don’t know the other brands but Zara keeps getting more expensive, I’ll rather wait for the ssense sale and buy designer items for the same price.

[@gliffordevangelio1427]

I have purchased items from shein and the quality was amazing.

[@aaronslens]

Lmao. Compared to what?

[@karolinakuc4783]

So you were lucky. They work online you cannot check quality like in case of buying froom store (if stiches are even or if clothes don't smell like coins if they do they used heavy metals and therefore you can throw the thing out) and they don't give you refund. I hope ot doesn't become a norm.

[@terre6203]

I still prefer Zara & H&M when it comes to quality and durability 💯

[@karolinakuc4783]

Obviously. They have stores you can check if stiches are even or if the clothes do not smell like coins (it is a sign they used heavy metals like cadmium, lead or nickel. The first two are very dangerous. Buying from Shein is like gambling you never know if you get what you want or if the item you bought will arrive.

[@Riannamx]

SHEIN are dominating because they know how to use data to give us what we want, their prices are extremely affordable and they have amazing marketing techniques. Also I’ve realised that majority of their things they restock fast! I’ve had a few things on my Wishlist that I’ve missed and they were restocked within 4 weeks which is very fast for fashion.

[@dianahaus1456]

They dominate because they have excellent recycling facilities so they recycle plastic into different garments sooner than anyone else. What we wear is 99% made from plastic rubbish from China

[@rachealmpanga6049]

Since Shein is a Chinese brand, westerns gonna start hating it. NB: Nobody can stop an idea whose time has come. ❤🇨🇳❤🇨🇳🇨🇳🇨🇳🇨🇳❤🇨🇳🇨🇳🇨🇳❤🙏

[@mooncomet111]

Honestly SHEIN needs a store

[@dhl567]

Shein has helped me widen up my fashion styles tremendously. Because it is so affordable and has a million styles available, I'm able to purchase many different styles and find out the ones that work for me. In the past, with limited budget, I could only buy the most common styles because they wouldn't go wrong, but those styles didn't necessarily fit my personality and body shape very well. Now I look back on what I bought years ago, those styles were so bland and ill-fitting, a total waste of my youthful years! How I wish Shein existed in when I was a young adult😭

[@ItsTifahTifah]

its trendy and affordable should they go up in price theyll be just like the rest

[@pimisi]

The truth is, SHIEN is successful and beats other top brands because they’re not driven by greed to add huge profits on their items. The items are very affordable and presentable.

[@cherie4665]

Hm, really? I'd like to think it's the Chinese cheap labor (and lack of safety regulations) that allow the company to charge a low price. All other fast fashion brands have the same issue.

[@Steven-xf8mz]

@@cherie4665 the ones that cost 2x as much are probably operating the same way. lol.

[@SymphonyTaylor]

@@Steven-xf8mz 💯

[@johnjai123321]

@@cherie4665 they practically come from the same factory line just with a different label/tag, one charges $30 and one charges $10....

[@yothiga]

I never buy from Shein yet but very tempted because they have one of very trendy clothing I saw from social media that I can’t find in any brand in my country. The only thing holding me back is the possibility that it’s a ripoff from small designer. But it’s very tempting…

[@kenlee2923]

Yeah, they have a lot of trendy stuff. Every time I looked at their inventory, I found like a few hundred things that I wanted.

[@Ja-uu9ep]

ASOS is fine but they tried to reject a return because the clothes had no tags. Asos' own clothes never get sent with tags in them, and I've heard this from other people too. Either they dont train people or they're being shifty

[@s._3560]

That's cause they don't want you to return it

[@Ja-uu9ep]

@@s._3560 They were trying to tell me they always have tags but I knew they didn't so they had to give me a refund. I wasn't gonna let them not refund me

[@breathingbutnotthatgreat]

Asos is fine? I bought from them and their clothes were no better than shein 😂

[@littlegoddess]

@@breathingbutnotthatgreat ASOS is different from Shein. ASOS not only carries its own brand, but also engages with third party brand supplies from around the World. You can either buy low budget clothes from asos’s own brand or third party designer brands of clothes. Whereas, Shein sells its own clothes for people on a low budget.

[@antoniawilliams2627]

It’s my go to place. Zara don’t carry anything for my body type. Fashion nova takes too long to come and I’m in Canada. Shien comes in a week and my stuff is actually nice.

[@TheAstroKidx]

In a age where salaries stay the same while everything else is going up in price...yeah it makes sense to buy cheaper clothing. Companies are just upset cause they don't reap in the profits themselves.

[@LeodiAstoriaXIII]

Shein is the epitome of everything wrong with fast fashion.

[@DonGivani]

Wrong for what, they allow you to create an outfit....get a life pall

[@karolinakuc4783]

Everything wrong with most of fashion in general. Most luxury brands produce in sweatshops: Gucci, Hermes, LV, Armani, Chanel and Versace. There are some ethical brands like Allbirds, Vieja, SmartWool, Rich & Sporty, Patagonia and Kojima but I still think there should be more.

[@moccisimo]

I like Shein for the simple fact there’s more variety for plus size people like me. I’ve tried to shop more “ethically” with expensive brands but rarely saw my size in styles I like. So, I resort to thrifting and sites like Shein, Asos etc that include clothing sizes for everyone 🤷‍♀️

[@alenev0031]

With such impossible time and price, let's be honest, it can only be done in China! No decent company in the West would bother to order 200 pieces of the same fashion and expect any supplier outside China to agree to make them! You need a fully developed and ultra-dynamic supply chain to pull off what Shein has done.

[@la4828]

As much as I try not to buy when I don't need it - SHEIN's quality sometimes are far better than zara or hm... I used to be an avid loyalist of Zara a few years back - then I started noticing the decline in quality, fabric, stitching... Then I discovered shein before it became such a boom like it is now, compared their shirts and dresses to some Zara purchases, and made me so turned off about purchasing items from Zara.. Over priced, cheap quality and cheap fabrics they use.. Just now hoping Shein would be more sustainable by using less new production of textiles.

[@Iquey]

I don't like shein's ultra fast fashion or possible child labor. But because ZARA/Inditex isnt any better on their labor sourcing, Imt ok with SheIn either hurting Zara or forcing them to improve, both pricing and labor problems.

[@rbae]

Idk, if you go into Zara stores, it's definitely better than what Shein puts out there

[@kenlee2923]

Same. I noticed that too but with a big name brand.

[@diannemarierivera5565]

Also inclusion of every sizes is a plus! And you can check if the size most likely would fit on you because the measurement can be checked before the purchase.

[@thechowlover]

SHEIN BRINGS THE FINEST AND UPDATED FASHION TO EVERYONE. I am a big fan of this online brand and i can say that their product never fails to make me happy. thank you SHEIN .