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Greenwashing, explained. Support OCC and get 20+ bonus, ad-free videos by signing up for Nebula: go.nebula.tv/occ/
In this Our Changing Climate climate change video essay, I look at how corporations use greenwashing to not only mask their polluting practices but also change what change means. Specifically, I look at how greenwashing is just another example of the resilience of capitalism. Greenwashing allows companies and corporations like Fiji, Coke, and Nestle to continue polluting and emitting. By telling its consumers that they're doing good and then turning around and doing the exact opposite, these big multinationals are able to protect their bottom line. In order to greenwash, companies only have to throw a pittance at sustainability projects and then just market their "green initiatives" heavily. Greenwashing is an insidious tool of the capitalist class and is crushing our ability to decipher what is actually making change.
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zentouro: / zentouro
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Kurtis Baute: / @scopeofscience
Levi Hildebrand: / the100lh
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Sarah Karver: / @sarahkarver
Sweet Soul Whisper ASMR: / @sweetsoulwhisperasmr
ClimateTown: / @climatetown
Jack Harries: / jacksgap
Beckisphere: / @beckisphere
All About Climate: / @allaboutclimate
Aime Maggie: / @aimemaggie
Just Have a Think: / @justhaveathink
Timestamps:
0:00 - Intro
1:04 - What Companies Claim They're Doing
3:14 - Why Companies Greenwash
7:07 - Why Corporations Won't Save Us
8:58 - How We Change
10:52 - Sponsor Spot
13:13 - Outro
I use Epidemic Sound for some of my music: epidemicsound.com/creator
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Further Reading and Resources: ourchangingclimate.notion.sit...
#Greenwashing #Capitalism #ClimateChange