Why don't men wear floral fragrances anymore? The real reason revealed! (+ 3 masterpiece florals)

Hi everyone! In this video I get into history of how floral fragrances used to very much be marketed to and worn by men. I also recommend three incredible unisex floral fragrances. Enjoy!
Fragrances Mentioned:
Pichola by Neela Vermeire Creations
Tubereuse du Mexique by Buly
Bois de Violette by Serge Lutens

[@markburgess8603]

I’m wearing No.5 as I watch this, in fact I started my second bottle Christmas just gone. I also wear AG Cloud, been through a few bottles of that. I guess there’s plenty of men out there that are happy to wear what they like regardless of the marketing. TF Black Orchid imo was a tipping point of fragrances becoming ‘shared’ rather than gender specific. Always interesting to view such informative uploads as this . Many thanks.

[@lindenpalma]

One of my Favourite Florals for men is: Caron Le 3e Homme Floral Chypre comprised of Top-Lavender/Lemon Heart-Cloves/ Carnation Drydown-Oakmoss/vetiver/vanilla My top 5 all time

[@gregpoirier4050]

I wear womens perfume all the time🤣🤣, My favorites are estée lauder white linen , Ocean di gioia by giorgio armani, Ariana grande cloud, eilish by billie eilish and sun-phoria by finery and i dont care what anyone thinks.. i like them and thats all that matters🤷🏻‍♂️💙

[@mrbassbro25]

More videos pertaining to fragrance history please! The addition of recommended perfumes relating to the topic was a great bonus too.

[@seanschmel3249]

I would love to hear more historical facts about fragrance very interesting Thank You for sharing 💗

[@PANCAKEPAP1]

L'Homme A la Rose by Maison Francis Kurkdjian is one of my favourite floral scents

[@martinaklose]

Hi Ashley, thank you for this informative video. I'm not so much into florale fragrances, i do love gourmandes fragrances more. There are a few Florals that I love such as Héliotrope, Chèvrefeuille (acacia), Freesia and Ylang-ylang. Most flowers are just too much for my nose ;-) It was very interesting what you said about florals in marketing in the 19th century. I am an art historian who studied 18th-century landscape painting. It was only in the late 18th century that women were depicted in portraits with a landscape background (see Gainsborough) and all this importance of nature is coming from landscape gardening and painting in front of nature. So the fact that flowers and natural forms are used in marketing must come from these 18th-century ideas about nature as source of emotional, moral and mental wellbeing. Thank you for your unique examples for florale scents. It's always worthy trying one of your proposals ;-)

[@defman85]

I love floral fragrances! My signature scent is Acqua Di Parma Essenza. Which is soapy and quite floral.

[@junboo8730]

Na man. Try Cocaine. That is floral.

[@ashleyinparisvideos]

Great choice, love this one!

[@PlugInKali]

FYI, Mucha is prounounced like CH in Scottish and German, the J in Spanish or the X in Greek.

[@nickyb7185]

I love florals. It depends on my mood. Also I couldn’t care less about gender so. I prefer to smell like a grandma or a grandpa most of the time. Love this video. Most people don’t realize florals were men’s fragrances.

[@rcarrbcarr]

I am currently wearing Zaharoff signature Rosé and I love floral fragrances. My wife and I share the majority of our collections we don't believe in masculine or feminine labels.

[@raulsaavedra709]

For sure I like florals, some of my favorite fragrances do have them prominently: Dior Fahrenheit EDT, Dior Homme Intense, Mugler Cologne, Fougere Royale itself also has some important floral components. Now very interested in that Serge Lutens: Bois de Violette, since I also love cedar.

[@robertpatterson3108]

One of my favorite houses is Frederic Malle and they have many floral fragrances I love to wear.

[@randallECTRIC]

You should do a whole history of fragrance playlist..your voice and speaking articulation is perfect for it...history like why and how did they start using castorium and maybe the fur trapping industry and their roots in the industry..love the class of your videos

[@louis_rask]

Amazing to get this kind of historical context and knowledge - haven't come across anything like this on KZbin fragrance channels so thank you!

[@viggenone]

I don’t have any problem wearing florals, I really like Tuberose, Magnolia, Ylang, Jasmine, in fact I’m wearing Cocaine from Franck Boclet today. There are some florals that I find too feminine but in general I use them, besides that, they smell very different on every person skin, so in the end wear what you like. Thanks for the video Ashley!!!

[@ashleyinparisvideos]

Thank you Carlos!

[@Chinoiserie9839]

I wear hugo boss deep red. I love florals!

[@alwaysbakedneverfried]

I just found your channel by means of a masculine man whom loves the scent of and wearing florals. Not too many men are confident with wearing them or even admitting that they like the scent for themselves. I would for you to do an updated list for us men that do. Your smile is very lovely and inviting by the way.

[@rudytorres4527]

Very interesting to learn about all of the history behind the differences in fragrance marketing. This is great stuff, Ashley! Have you noticed a trend towards more unisex fragrances in recent years? I'm always down to trying new scents, florals included. I'll need to seek out the 3 that you highlighted.

[@Mr.Swankly]

Great video! Finally found you, redound you after a year of looking after first seeing you as a guest on another channel. Lutens BOIS De Violet , the praise you give here is absolutely warranted. It for me at least renders the Feminite Du BOIS totally unnecessary. It’s in a different strata for me entirely. Also, going on a what has been established as masculine and feminine , I really do put Dior Homme way to the feminine side of BOIS dw Violiot. Any guy who is comfortable wearing that will be wearing the Lutens. I think the guy unsure of florals will enjoy the Lutens experience much more, especially in fall winter but I’ve loved it in rainy night April as well, the person you may be wearing it with will like it more and you are sure not to be sensing it all around like Dior. Such a great choice! I wore black she wore black Jazz is Paris and Paris is Jazz.

[@victorashul]

I wear a Silver Mountain Water clone (Al Wisam Day), Atomic Rose, 2 Neroli Portofino clones (Neroli Canvas by Al Haramain - a little expensive for a Middle Eastern fragrance, but better than the original; and Bright Neroli), a lot of Iris designers (Prada Amber, DHI, Gentleman EDP) and some women's floral fragrances (Good Girl, Bvlgari Aqva Divina).. I think most of men watching your videos wear florals because people who are really into fragrances don't limit themselves to the ones that have "for men" or "pour homme" on the bottle.. Anyway, love your content - very unique and interesting.. Keep it up!

[@ardenpowers7730]

I Also wear a good many of the fragrances that you have mentioned here

[@razeconsulting2054]

WHY ASHLEY IS DELETING postings like the following ??? Bad buy: KENZO EDT INTENSE synthetic synthetic synthetic ! Stays the same over hours. Never again a blind buy on recommendation of Ashley. Favorites heat: Terre d'Hermes Vetiver - Dolce & Gabbana Light Blue pour Homme Eau INTENSE - Guillaume 4.1 Le musc & La peau - Frapin: L'humaniste

[@michaeltan679]

I really like Amouage Lyric Man. Very floral but masculine at the same time.

[@aromafromheaven]

Great video

[@wmpetroff2307]

I wear Fahrenheit Dior in fall, Carolina Herrera spring summer. I am tall and dark like Cary Grant. I would truly enjoy something new yet light and crisp. I like the scents of pine, cedar, rose, grapefruit, cucumber, gardenias. Please recommend. Merci young Lady.

[@Ekiboy1]

Interesting history of fragrances, I like this compared to basic TOP 5. Now, I like wearing some florals. For example, some Rose+oud frags can be really "manly". Been testing Widian - Liwa, I like it. Maybe it's not the typical floral frag, but it has some floral elements. Ormonde Jayne - Ormonde Elixir, just wow. Received a bottle. Not a floral frag, but I do get jasmine and it smells so good. And ofcourse all time classic, Fahrenheit with the Violet, that is considered man's man frag LOL. So I guess what I am trying to say is that you don't need to limit yourself to one category of "bleau for men" -type frags.

[@RonaldJapenga]

I wear a lot of florals. They suit me and I like that it's different from all my citrus-fragrance wearing colleagues. Neroli, Iris, & Rose are my favourites, but I also enjoy Tuberose and Ylang-ylang.

[@wearescentient4149]

I'm a big floral fan & have many, love a good tuberose too so Tubereuse du Mexique sounds tempting. Loved the history and how one persons art changed perceptions of flowers for men. It's quite funny when you get super frag bros saying they wont wear florals but love the older version of Dior Homme, which is an iris floral through and through. :) Some florals I wear often are Osten's Jasmine Impression, Portrait of a Lady, Rose Flash, Narcotic Flowers from 1000 Flowers, Nahema, Chamade, 1000, Patou's Joy, Nudiflorum, Trimerous form Jorum Bukhara from Gallivant love iris. Plunge from Strangers is a new fave and ladies love it on me, random people have asked me what it is too :)

[@Joseph-jy5lz]

A lot of good sensible comments. Gendering of fragrances is a nonsense, if it smells good on you and you like it then wear it. Keep up the good work and growth of your channel

[@DONQUIIIXOTE]

Great history lesson!

[@rogra2087]

☆Bonjour Ashley, loved the topic! I must state that florals are some of my most favorites. Like most, nerolis were my introduction to florals. Dad always wore 4711 in the 70s. Now I really appreciate violet, magnolia, jasmine, carnation, and roses that smell green and woody. I am still searching for, exploring, and scouring to learn more about the world of florals in parfums. I will try out the suggestions made, and look forward to (hopefully) seeing more from your channel! A favorite floral I rock is Portrait of a Lady-F.M., Into the Sea & Sundrunk by Imaginary Authors. ☆Luv the great info, much respect and appreciation ☆☆☆☆☆

[@justaddlight]

Lovely vid Ash. Seems like we can't hide from marketing can we. 💻 Fortunately, I feel like many people are re-educating themselves about how societies around the world have been historically negotiated towards certain things and away from others. Awareness can be a powerful tool.

[@richv7749]

Dear Ashley, thank you for sharing this information. I hand picked these American roses 🌹 🌹🌹🌹🌹for you today. I will air lift them to Paris so you can enjoy them tomorrow morning. ❤️❤️❤️

[@jeffreyrainey1015]

This video did not make me an expert, but I certainly learned a thing or 3. I grew up attending fragrance free schools, and always associated them with phys-ed students who just worked out, layered themselves in axe, and on more than one occasion sent a teacher home because of his allergies. It was only when I got my first aftershave that I realized how fun this could be. I wouldn't say I wear fragrance to make someone like me, although if my partner is turned on by something then I am more than happy to oblige. But it's a pleasure thing. With that said, I am still self-conscious about how I come across to other people, especially if I happen to like a scent that leans feminine with strong floral notes. I think it'll just become more natural over time, much like when I first learned to play the banjo and was embarrassed to tell anybody.

[@EllaMinnowPeaNess]

You are delightful to watch. I truly enjoy your videos. Please continue to make them.

[@likeris2]

GUCCI BLOOM AMBROSIA DI FIORI - my home signature scent.

[@scottmackenzie6699]

I wear perfume for myself, and I love florals like lily of the valley, jasmine, honeysuckle, carnation, orange flower, rose. Why limit our human experiences to one side of a binary construct when there is a rainbow to follow? MFK’s Aqua Universalis, Agent Provocateur, Givenchy’s Insense, Knize Two, and Frederic Malle’s Portrait of a Lady are just some of my favorite florals.

[@dromaromar8827]

I wear loads of Floral fragrances. I wish there were more Men's Fragrances with Carnation flower, like YSL Jazz and Balenciaga Pour Homme. Carnation, Jasmine, and Geranium or Rose makes me want to kiss myself, cause it smells so good. Lol. Now my go to is Tom Ford, lotsa options with Florals, but nothing with Jasmine, Carnation, and Geranium blends..

[@adivarvari]

Strange how recently I'm more attracted to floral fragrances. :)) As someones said before, a fragrance should not be marketed as for men or women because in nature you really can't say that it smells particular masculine or feminine. While there are some notes that tends to be more in a genre or the other, I really believe that one should try and appreciate every smell what's around. As for the floral fragrances for men, I can't stop smelling Amouage's Myths Man, my favourite one and Narciso for him EDP. Great work and research from you, looking forward to hear more about the history of perfumes.

[@catchmywhiff]

So glad you started your own channel! Very interesting and fun fragrance history lesson! I definitely subscribed to gendering fragrance when I got back into fragrances 5 or so years ago and steered clear of florals even though I LOVE them. Since then, I've watched enough male and female reviewers reviewing floral (or floral leaning) fragrances to feel comfortable venturing out into them and into "lady" frags. I found, surprisingly, that I really love rose and now have a few rose fragrances. I also found that most of the female marketed fragrances I've tried so far didn't strike me as particularly female at all (as I imagine a female fragrance might smell). Now that I'm 5-ish years into my reintroduction to fragrances I'm not concerned with wearing something floral. There still are times where I'll try something (not specifically floral) that strikes my nose as being "too pretty" and those I don't wear. I THINK the "pretty" culprit is peach but I don't have the nose to be sure. Whatever it is, I leave the "pretty" frags to the ladies.

[@air9music]

One of the more intriguing (and borderline deranged?) men's florals was Fleur du Male. Absolute neroli bomb with a sweet drydown a la Le Male.

[@cuttingedgevintage]

Ive been getting into fragrances for the last year and a half and I recently discovered florals. As a man its harder to find good floral fragrances as most are marketed to women, but I love them. I dig the MFK oud series and also Unique E luxury Woud and Mood (which is said to be a TF oudwood and MFK oud satin mood combo). I really like toy boy, say what you will but I really enjoy it. Also enjoy Amouage reflection man. Lastly just tried Zaharoff Signature rose, what an amazing rose scent. To me it leans fem but dont mind if I smell like an old lady to wear that. Great video!

[@RobertLaTuso]

Amouage “Reflection Man”, one of the best Masculine Floral Fragrances!

[@flamesLVL]

The historical context and the connection to fine art were illuminating! Thanks so much 🙏

[@ashleyinparisvideos]

So glad you enjoyed!

[@carlitobo3310]

I love love the violet note in my colognes so TY for putting me on to Serge Lutens Bois de violette wowwwww! ✌🏼❤️

[@_allcap]

I'm not a big floral guy but I do enjoy white florals. Reflection man and Lacoste White are both two that I do wear

[@sedricj5345]

Thanks for your knowledge! You make me want to go a little with florals and test the waters. I don’t mind pushing my boundaries… I’m gonna test some of these out.👍🏼

[@jermaineedney9074]

I love Lacoste Blanc that is floral .

[@benben2462]

I love Xerjoff Accento💯😍

[@dehope6247]

Interesting thanks 🙏 please keep the unisex fragrances coming!! 😊

[@lexscholten2876]

i own the amouage reflection man....really love it 😁👌

[@Ed-ce5mb]

Ashley, I thoroughly enjoyed watching your video. You always come up with the best topics for your videos & deliver excellent content. There are a lot of great floral fragrances that work well off my skin. I am going to try the fragrances that you mentioned in your video.

[@ardenpowers7730]

Fougere Royale and Lyric Man are 2 of my signature scents. I have back up bottles of both ! Thanks for sharing XD

[@caseyplunkett6083]

Thank you for sharing all the interesting information that your encounter in school and along your journey.

[@keithgray1221]

Hi Ashley, love this subject as I'm really getting into florals. I've tried a few from Perris Monte Carlo and particularly like their Rose d'Taif. Also tried Ylang-ylang by Lorenzo Villoresi which is really nice. Have noticed I seem to like frags with peony in as well but I'd like to explore much more. One of my fav male orientated frags is Dia Man. Those first two you mentioned sound amazing, thanks. 👍 PS, could you recommend a unisex frag that has smell of stargazer lily please?

[@michaelbullock8011]

Great video and I enjoyed it and I'm going to try these fragrances because I'm a fan of floral fragrances and have a blessed day

[@ashleyinparisvideos]

Thank you Michael!

[@michaelbullock8011]

You welcome keep up the good work

[@groovycarter]

Very informative post. My favorite floral heavy fragrance is Czech & Speake no.88. This is a fragrance for men but using an Elizabethan era formula.

[@Lazarsebaolar]

Nice video, keep them coming. I am wearing the discontinued Fleur du Mal by JPG and Rose d'Arabie from Armani Privee

[@jamrollz]

I wear Chanel and Serge Lutens florals/femme perfumes all the time

[@sjnscale]

Lavender, Iris and Neroli are among my favourite notes, and I can enjoy Jasmine (like in Reflection Man), Heliotrope and some kind of rose too.

[@spielman2893]

You need to check "Patientia" from the house Memoize London. It is absolutely stunning to me.

[@darrellverse]

Hi April, I love your channel! You have a very unique and intellectual perspective. Right now I've been enjoying Derring Do by Ineke and also looking forward to sampling your recommendations.

[@Dex8954]

Thank you for another amazing insight to men fragrances as well about florals.

[@ashleyinparisvideos]

Thank you for watching Dexter!

[@wevegotafileonyou]

As a guy, I wear a lot of florals, Orpheon (Jasmin) and Fleur de Peau (Iris) by Diptyque. Hiris, Eau de Gentiane Blanche and Eau de Narcisse Bleu by Hermes. Also Smyrna (rose) and Mimosa frome le Couvent ! And maybe some other i forgot. But i still can't stand Tuberose. :)

[@MM-zm2ps]

Café Tuberosa from Atelier Cologne is my favorite floral fragrance.

[@wlcrgt]

Currently wearing JPG FdM... Plenty floral.

[@davidluke781]

The historical context was very interesting!

[@Idontgotnorap]

Straight male here, been wearing cologne since I was 17 I use to dig what you’d call masculine fragrances but now at 22 I hate them my nose matured and I lean way more towards a soft clean fresh boss/suit occasion, unisex fragrances or what they love to call “feminine” which is bs. I think unisex floral scents are the best I love that floral powdery fresh laundry smell and u attract more females with bc it’s a bit feminine. When I use to wear masculine fragrances females didn’t like them in my opinion they don’t make men fragrances smell good they’re too harsh and thought they were too strong. Unisex are panty droppers

[@amarg7657]

I’m 27 right now and totally agree with you, I’ve definitely gravitated towards unisex floral fragrances, generic men’s fragrances just don’t cut it anymore for me, I do love masculine fragrances on me but I just love how unisex florals and or fruity fragrances add character and uniqueness

[@amarg7657]

I also absolutely agree with you that unisex fragrances are definitely loved by women more I’ve been complimented on wearing “instant crush” by mancera way more than I’ve been complimented on masculine fragrances and it’s a unisex fruity floral vanilla scent

[@GeraltBosMang]

Another knowledge video! Love it and congrats on so fast to 10k!

[@joymonte5471]

I wear florals.My favourites are chypre and oriental florals. Rose Incense,Imitation Amouage. Habit Rouge Guerlain Antaeus Chanel Diva-Emanuele Ungaro Chanel Crystalle eau verte Acqua di Parma Essenza. My favourite flowers are Rose and Neroli/Orange blossom

[@ashleyinparisvideos]

Great choices Joy!

[@joymonte5471]

@@ashleyinparisvideos i finally discovered your channel.Im so happy and i have a lot of respect since you did videos with Sebastian. I love your great work! Wish you all the best!

[@lv2465]

I've just tried Juliet has a gun not a perfume and I like it. That's slightly floral imo.

[@jayw8768]

Very interesting history thx Ashley!

[@marcoshernandez7725]

Super enlightening vid. ❤ the history lesson

[@marianuranga2386]

Thank you very much ,you have helped me a lot

[@bmikesmellz9244]

Interesting, thanks for the history lesson

[@annkristinskadberg4417]

So interesting topic, thank you for sharing! I would love to smell more floral perfumes on men, to my mind it sounds poetic, romantic and very attractive.

[@ashleyinparisvideos]

Completely agree!

[@BIGHH81]

Always excited for new videos

[@BlinkCLXXXII]

Reflection Man Amouage

[@Ericp_0]

Maison Anthony Marmin (Al Faransi) Nedjma is a beautiful floral fragrance attar that I love wearing.

[@chrisls912]

What types of florals would you recommend for men specifically though? What kinds of flowers feel more masculine to you? Some of them like gardenia remind me of my grandmother. I’m totally open to wearing florals, but I’m averse to certain things I.e. gardenia

[@Harrock]

I said it once … i will say it again ! Kouros by Ysl is an awesome floral scent for everyone ! Not only men …

[@ay_ay_ron2112]

I purchased Zaharoff Rose last night and looking forward to trying it.😀

[@ashleyinparisvideos]

Rose is an especially unisex floral! Hope you end up liking it :)

[@alrah99]

I wear Toy Boy, it's beautiful, unique, I smell like a real man and like no other man around me, yea!

[@tonylopez73]

Simply put "I Love You Ashley "...(ANTHONY)

[@ToriZealot]

Joop! Home Absolute has a lot of Ylang-Ylang … and has a great first hour. Would love to smell more Ylang-Ylang

[@jillcie1825]

Loved this cultural analysis thanks Ashley.

[@bartdunsbergen6010]

I really like Mirto de Panarea from the Blu Mediterraneo Line by Acqua di Parma. It has mirte, rose and jasmin and reminds me of MFK Aqua Universalis Forte, but is seems less appreciated. Also longevity on my skin is great.

[@byh]

Great video, Ashley! My favorite floral fragrance of all time is Fueguia 1833's Tinta Roja. What do you think about this house? I've been wearing Tinta Roja every day since April.

[@jimmy5634]

Versace “The Dreamer “ Lagerfeld “Bois de Vetiver”

[@williama1859]

I know this vid is old but do you think Jasmin Des Anges from Dior can be unisex? it is one of my favourite fragrances ever but I'm not sure I'm I'm really the wearer or not

[@stevewood5655]

Fragrances can never be gender sensitive. It is utterly illogical. In the Middle East, 90% of the perfumes are Unisex. I just love that. I have seen men and women both wearing all types of fragrances.

[@tistush]

Thanks for the history

[@bernardtalbert6729]

There are plenty of popular men's fragrances that use floral notes like rose, lavender and Iris? For example just for rose you got Montale intense Cafe, Oud Satin Mood, Ambre Nuit, Portrait of a Lady, Lyric Man, etc. But you might be right if you're talkin about white florals.

[@Nosey704]

I personally love floral fragrances, I am never the type to be categorized. The idea that men don’t like flowers, or walking through a botanical garden, an looking at the beauty, and smelling the flowers, is false. We are all people, fascinated by all the same things, including flowers. One of my favorite florals is by Frederic Malle- Lys Mediterranee, another would be. MFK’s L’Homme Á la Rose.

[@keyaksarates7439]

Carnal flower by Frederick Mall is sublime

[@fess04]

im loving Neroli these days. Precious Liquid by Richard Heprin has got a nice natural aromatic feel for florals and i do believe a masculine leaning Neroli take . do you know his work ? Awesome video Ashley.

[@BIGHH81]

I love your content 🙏🏻

[@juandelacruzfraganciadelac1224]

Amazing video

[@MarkAg47]

I actually love floral perfumes.

[@ZOEYANDFRIENDS673]

Love your videos!

[@ashleyinparisvideos]

Thank you Angelica! ❤️

[@albabotan]

Located Bois de Violette in USA, but couldn't locate a supplier of Pichola or Tubereuse du Mexique. Have any suggestions for a supplier in USA???

[@john-tomlinson]

Very interesting. I have pretty strong English vocabulary but had never heard the word "indolic" before. I guessed it might be related to the word "indolence" meaning the fragrance bring about that feeling.....and was very wrong.

[@ashleyinparisvideos]

Hi John! I use the word indolic to describe a fragrance or flower emanating a lot of an fragrance molecule called indole. This molecule is found in many flowers particularly white flowers. When mixed with the flowers other aromatic compounds this molecule lends depth and creaminess. The problem though is that this molecule smells fecal on its own and that smell can easily overpower a fragrance when dosed too highly. Hope that helps and thank you for watching!