WHY gambling is poisoning football

Gambling and football have become inseparable as betting companies increase their presence in Europe’s top leagues. And people are paying with their lives. Fans are bombarded by adverts on shirts, stadiums, press conferences and TV. The relentless ads target those most vulnerable and even children are being pulled into the murky world of betting. This is how gambling is poisoning the beautiful game.
Report: Matt Pearson
Camera and Edit: Dan Redding
(Small mistake, sorry Indian Oil! At 1:44 we got the wrong picture: xp95 is of course a high-octane fuel and not a betting company. We did a lot of research for this video, as we do for all our stories. But mistakes happen now and then.)
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[@TheAtoozofficial]

The best football channel i know! Realy talking about things the TV don't talk.

[@mordecake6344]

I hate gambling because when the team you're betting on wins you're just happy because you won money, not because you love the club. It creates an artificial feeling of happiness when there is no emotional connection with a team or a player.

[@srikothur2845]

Yeah, that's why you should never bet on your own club.

[@dwkickoff]

Worse if you bet against your own club, and you sort of “accept” the loss because of the financial win.

[@andybong6725]

I agree,

[@gibsonawuku2710]

money makes me happy even if i don't support the team

[@mattd2026]

Suit yourself. My goal is to be the main character of Uncut Gems 2

[@dwkickoff]

Small mistake, sorry Indian Oil! At 1:44 we got the wrong picture: xp95 is of course a high-octane fuel and not a betting company. We did a lot of research for this video, as we do for all our stories. But mistakes happen now and then.

[@nadaduo1765]

Don't worry we still love you DW !! ❤

[@Darwinek]

I got addicted when I was around 16. Won my first two bets, got greedy and kept betting until I lost all my pocket money. I was so ashamed of myself that I haven't placed a sports bet ever since.

[@awakenpoemquotes]

Main problem of gambling for me is that I can’t stop until I have lost all my balance. When you are winning you just keep on placing bets and chasing the excitement.

[@leonardomichua]

I used to walk into work and the first thing I’d hear was about what bets people placed on who and what. It always made me cringe because people are basically throwing their hard earned money on “luck”

[@Jaimefumer13]

Football is no more about passion. It's only about money and how to get more and more money.

[@alanfox691]

That's basically all Professional sports now not just football. Honestly they are times especially when it comes to football that I feel I lack the enthusiasm to be a fan any longer because it dose feel all about money & greed now they see us all as cash cows now not fans any longer. I would say personally I am slowly drifting away from football. I have not watched anything to do with this current Would Cup as I feel it is the most financially corrupt World Cup in the history of the game so far. We will see what this new European Super League brings if they win there legal battle at the very end of January after all the arguments for & against are herd hopefully long term it can bring positive change to the game that badly needs it including no more gambling sponsorship. I think this European Super League will only last 3 seasons if it dose get off the ground for the 24/25 season but hopefully it will force drastic change in U.E.F.A.'s thinking including Sponsorship. Keep Safe.

[@MatthiaGryffine]

Not just football, ALL sports!

[@53rdand3rdShows]

Another wonderful video from DW. Thank you for raising awareness about gambling issues. RIP to those no longer with us.

[@fadhilisaac]

I'm from Tanzania, 90% of sponsors in Tanzania Premium League are betting companies. There is a positive impact of this companies, financially. But there's a lot negative impact outside the pitch. The number of teenager's and adult addicted with gambling is very high, even in rural areas because of strong marketing through this football teams. I can just imagine how the situation will be like in next ten years. It would be worse! I think government's should come up with more regulations, instead of only looking the benefits they got through tax from this companies.

[@ahumuzamuhumuza7247]

I am from Uganda and it is the same. I am surprised they did not mention Africa in the video.

[@ayayarodriguez]

hearing that so many lives has been lost to gambling is so sad

[@eavyeavy2864]

Stop watching anime

[@KohlerSAStudios]

I prefer betting on boxing matches rather than football because at least if the opponent looses my money at least he will be getting a good beating

[@skrillamaker]

🤣🤣

[@outcastp23]

It's sad, even Football KZbin channels which have a lot of young kids watching are showing betting ads and some even are trying to get into the act by doing prize giveaways that require viewers to purchase a raffle ticket.

[@eavyeavy2864]

Young shouldnt watch youtube

[@xiaoyiyuan11]

I am a Chinese football fan but only have been closely following football 10 years ago. Recently I was gifted fifa22 and started playing it shocks me how many Chinese online gambling companies have got premier league teams wearing their shirts. Gambling in China is illeagal on all forms because people can easily getting addicted ( my own experience is at asians seems to get more attracted to it comparing to other races )

[@kopend8638]

i just watched a documentary about this on financial times

[@adidevchafle]

this channel is making videos on topics which i think after long observation of the footballing world.for e.g like tournaments in middle east,betting,equal pay,sportwashinh etc

[@dwkickoff]

Thanks Adidev, glad you noticed. Spread the word...

[@e.t.theextraterristrial837]

The Guardian 8 million people are drinking so much alcohol in England that it's harmful to their health. 358,000 admissions to hospital were due to alcohol in England in 2020. They tried banning alcohol in the US during prohibition and it resulted in people drinking even more in illegal establishments run by gangsters. Making gambling illegal won't solve the problem, it will make it worse because people will gamble in unregulated casinos and lose everything.

[@dwkickoff]

@E. T. The Extra Terristrial This video doesn't question the legality of betting per se, just the omnipresence of advertising for it. So to stick with your comparison: More alcohol advertising also means more alcohol consumption. A large US study found that "underage drinkers who didn't see any alcohol ads drank about 14 drinks per month. That number rose to 33 drinks per month for the young people who had seen what amounts to an average amount of alcohol advertising."

[@e.t.theextraterristrial837]

@@dwkickoff Absolutely. The UK needs to catch up to Nordic countries in regards to limiting and regulating advertising. In many countries it's illegal to advertise alcohol and pharmaceutical products openly on with KZbin and television ads

[@johnpaulsoberano4728]

The United States have also sports betting especially. Good examples are: Caesar's Sportsbook, Draft Kings, Sports Bet & Fan Duel.

[@DasNordlicht91]

Canada recently legalized single-event sports betting, which has resulted in a deluge of advertising from these aforementioned betting companies, and even going to the point of being embedded within actual coverage of games. It’s nauseating.

[@hridoyabdullah5133]

Thanks for making this video

[@leonardtraynor8382]

Matt!!! this is awesome! well done!!

[@mattpearson8998]

Thanks mate. Didn’t expect to see you here! Hope you’re keeping well.

[@mattd2026]

Cheers

[@asiandaddy32]

Imagine football without gambling? Small clubs will die

[@professor7098]

It's all rigged

[@thesantoshlamashow7888]

I am viewer of DW tv seen my childhood.still my favorite

[@g00dbyemisterA]

Also worth saying that with the use of lootboxes in video games (especially FIFA), children who are still having their brains developing are conditioned to see gambling as a thing to do and create the neural pathways to see gambling as enjoyable. I am honestly scared for all the kids who grew up with fifa ultimate team becoming adults.

[@alanfox691]

I understand your point my Nephew how is 3 payed £30 to unlock a part of a moblie game. When challenge he sead yes it was me he did not care that he would get in to truble over it or that his older sister could of got in to truble over something that had nothing to do with her. My Sister & Brother in law had to argue with Amazon over E-Mails to get the £30 back they sead if it happens again there will be no refund at all. but I could see him paying for a lot box in F.I.F.A. that his parents get charged for & honestly I dont think he would give a dam that to me is a worrying thought as his uncle. So honestly I 100% understand your point & it is a massive concern I would say. F.I.F.A. should be putting an end to it in a game that carrys there name in my view.

[@aalvarez8825]

@@alanfox691or he’s just a 3 year old that doesn’t understand the value of money. For sure don’t use a 3 year old as reference for why Fifa is causing people to become gabbling addicts 🤣

[@leo1fun]

Gambling by definition is about probability. If there's a whole bunch of people losing money in order for the bookie to make its profit because gambling is a losing game, there's no sugarcoating. The problem is gambling and the industry, it's not responsability or whatever.

[@JJ_196]

Good video, its sad that you cant escape betting ads from football :( This isn't good for kids

[@YildizWarzone]

The VAR for Argentine vs France will have direct contact with the bookies

[@UCKszbcV]

Betting is also destroying the integrity of football

[@furakiii]

Gambling is not addictive to everyone but it destroys anyone who is addicted to

[@leonardomichua]

I just saw someone else comment it I never thought of it this way, but it’s also a “Vice” In moderation it may not be bad, but it could be

[@Monaleenian]

There is no such thing as gambling addiction. People gamble because they like it. There is no chemical addiction like with heroin and other drugs where incorrect withdrawal can result in death. Gambling "addiction" is just people doing what they want.

[@_Super_Hans_]

I only ever use the free bets that companies give out, and I always lose. That's how I know not to bet my own money. I know people don't have that level of self control but that isn't anybody else's fault, people need to take responsibility for their own actions. Alcohol and fast food cause far greater health problems and they're still allowed to advertise in and around football. Once you start banning specific industries you're going down a very slippery slope with the obvious exception of cigarettes which isn't safe at any level to anybody, which is in contrast to other things like fast food, gambling, alcohol, sugary drinks etc. which can all be enjoyed with sensible moderation. Of course some people will always take anything too far but that doesn't mean the rest of us should be deprived of a good betting promotion or seeing an advert for Coca Cola just because a small minority of people have zero self control.

[@Zukiso]

Great video, but I was surprised to hear dubstep

[@abadulhaque7835]

"And asia" proceeds to show petroleum company ad

[@dwkickoff]

yes, sorry for that, our mistake😕

[@tushyranx5860]

For me what was difficulty to fathom was a Kenyan company sponsoring Everton F.C

[@fadhilisaac]

Sport Pesa they needed such a large platform 😂😂😂

[@alexkaranja3443]

Was it fully Kenyan though.. Shareholding was mostly foreign.

[@tushyranx5860]

@@alexkaranja3443 but it goes to show how these companies are raking in mega profits

[@tushyranx5860]

@@fadhilisaac like Arsenal sleeve sponsors 🤣

[@alexandrelouiset4909]

Does anybody know the last track heard, at 13:11 ?

[@timothywhite8932]

I suppose for the football clubs as soon as one takes the gambling money they all have to in order to stay competitive.

[@rpmahardika6650]

Gambling kills another sports' aspect, fun and responsible

[@bri1085]

There's also the upwards wealth transfer, like just about everything in modern economics, it works to funnel wealth to the wealthy.

[@oldboygeorge7688]

Kane missing a pen at a world cup game what were the odds

[@Patrick61804]

lol

[@rivarimimahardikamahalin999]

So premiering next year, (or as what i planned many times ago,) i decide that if i create fan made jersey, i will never use betting (logo) as (main) sponsor

[@professor7098]

I see players missing simple chances i don't know why 😢😢

[@Thotbusters]

1:46 is wrong. The advertisement is of a petroleum company from India "Indian Oil Corporation" and "XP95" is their 95 octane petrol. Please look into it and make the necessary changes. Thank you.

[@JJ_196]

not that it matters too much, the argument of the video is correct..

[@dwkickoff]

@Nathan Sorry Nathan, we picked the wrong pic 😑

[@yajanbharad3309]

1:37 it's a premium petrol brand not any other betting website

[@lwandomadikizela2213]

One of the reasons why I will never gamble or play fantasy football. Fans feels less connected with the game than chasing the high on winning money.

[@chaardoMusic]

• Thank You Iceland ‎ • Thank You Croatia • Thank You Italy • Thank You France

[@biggestjonc4362]

how is this related to the video

[@wolfeflambe]

@@biggestjonc4362 mocking England losing.

[@Monaleenian]

@@wolfeflambe Why would a Canadian be happy about England being knocked out of major tournaments?

[@manoharsk2946]

Rule 1: The house always wins.

[@boychristo5379]

Will banning bookies ads reduce betting addiction and suicide numbers? Do the research and present it to FA or FIFA. If they can ban cigarettes ads, they can also ban betting ads

[@mattd2026]

Weird to see economically poor, Spain ban betting in such a way

[@haiderrizvi2343]

Error for Asia " It is Petrol Brand not Betting"

[@dwkickoff]

Yes, sorry for that. Somehow we picked the wrong piece of footage here.

[@jarazy1232]

You can BET on @DW Kick off to always respond to comments. Keep it up👍🏿❤️.

[@dwkickoff]

between 2 and 4 I sleep

[@helenarosas6213]

Ivan Toney in the video hahaha

[@Mirsab]

Gambling should be illegal across the board.

[@justjames1348]

No it shouldn't

[@thespotentertainment8955]

Ten years wasted to gambling.

[@suresharavind7251]

I won 15k from 3k last year🤞🤞🤞 its only those that bet blindly and not study that lose, gambling is basically investing but its quicker u win and lose very fast u got to be fast smart be open see what others betting u need connections in betting, focus on 2-3 leagues choose reliable and serious about their football or teams with good history they play with pride u will win, and importantly gamble what u are willing to lose its ok to take a week a mth break

[@Astro37x]

1:44 is not a betting company by the way although 1XBAT is

[@dwkickoff]

Um, that would have been 1XBET then, right? No, sorry, we just grabbed the wrong piece of footage.

[@diptosarker810]

​@@dwkickoff 1XBET rebranded itself to 1XBAT in South Asia because countries in this region banned sports betting and gambling. 1XBET,having BET in their name, changed themselves to 1XBAT. They also call themselves fantasy sports league and all of it falls under "game of skill" not "game of chance" a.k.a gambling. There are others those who just add news to the end of their name like "Pari Match News" . They present themselves as a sports news website.

[@hiteshgandhi21]

I understand the crux of the video but at 1:46, Indian Oil | XP95 is a type of petrol that we use in our vehicles in India. It's not a gambling company.

[@dwkickoff]

@Hitesh Gandhi Yep, sorry, we grabbed the wrong pic there😒

[@anishsurya1374]

That Indian advert is not about gambling. That’s a petroleum advertisement

[@dwkickoff]

@Anish. …as we’ve apologized for top of the comments. Again: Sorry, Anish

[@saubhagyasrivastava6050]

1:46 clip from Indian super league

[@mosesngure6316]

not for everybody

[@logank444]

Gambling makes their money with the 1 percent. This 1 percent are the addicts. The people who can't stop. Without these addicts gambling companies wouldn't be a thing

[@sattyachakrabarty8951]

The Asia billboard was of a oil company

[@dwkickoff]

@Sattya Chakrabarty Thanks, right after publication we‘ve pinned a big sorry for that on top of the comments😁

[@failedindonesianpainter6539]

I rather to sponsored by tobacco industry than betting industry

[@Inferno.Type.R]

I gamble as well - responsible. About 2€ a week. I don't make big wins, but I don't lose big either. I really cant understand people losing control and losing everything they got. I would never let it come that far. I'm sorry for them but how can you be that stupid?

[@dwkickoff]

@ Inferno Type R Is "stupid" the right word? Or "Excitable? "Weak"? "Naive"? "Overoptimistic"? "Misguided"?

[@Inferno.Type.R]

@@dwkickoff Maybe you're right. I just cant understand

[@fuzzylogic3017]

@@Inferno.Type.R Dostoevsky's 'The Gambler' provides an intriguing insight into what goes on in a compulsive gambler's mind. That said, in our current economic system, we are all gamblers - knowingly or unknowingly.

[@NotAnotherTheory]

Of course the ads are linked to causing addiction... If you advertise and sell drugs like they do gambling, then guess what...? People are going to buy and get addicted. Some will use in moderation and others in excess... See what I did there? They are the inhibitors of the problem...

[@wolfeflambe]

The government need the revenue gambling brings now cigarettes are taboo. Need that tax from somewhere.

[@arsenal0095]

I played €1 which I could have win €60 but england didnt qualify.

[@LucaMatoke]

It's time these THIEVES were kicked out of the beautiful game.

[@uiuxshoaib]

I think you should just stop complaining and if you are addict, just quit it. Grow up I mean. Its all you who place the bet, you know the risk. So just quit it.

[@BALHAM69]

The premier league need to remove them in shirt sponsors ASAP Good that the Bundesliga doesn’t have this Leipzig need to win Bundesliga though, a new Bundesliga winner that isn’t Bayern after ten seasons😊

[@ankitbarik214]

When u say Asia and shows Xp95 it's an ad for high octane petrol🤣 In India betting is illegal. Do ur research. Only dream team and all that is allowed.

[@dwkickoff]

@Ankit Barik Sorry for that. Grabbed the wrong pic. Be assured, lots of research went into this and all our pieces. Every now and then mistakes happen.

[@ankitbarik214]

@@dwkickoff BTW love ur videos I have a request can U make 1 video suggesting India how to develop our football from grassroot level and what can we learn from countries like UK, Germany and France. Thanks.

[@dwkickoff]

@Ankit Barik Funny you're mentioning that. We've been talking about India quite a bit, and we are thinking about stories. However, we will certainly not tell anybody how they can learn from Germany or UK. That could come across as a little arrogant.😁 Thanks for watching!

[@AbrarAnsari-ej6og]

८

[@russianweeb]

f̷̩̜͚̤͇͔̿̋̓̐͜͝͝e̷̞͍̲̜̔̃́͝e̷̠̭͎̽̂̾̕d̷̛͈͓͉̮̦͔̼͈̳͔͙͊͌̌̊̔̏̊͂̔̚̚t̸̢̛̤̰̯͕͊̀̈́̈͛́̈̒̓͝͝h̴͖̠̱̝̣̼̩͕̥̭̜͊̍͗̋͛̾͋̌̍̒̓̍͝ę̴̛̯̮̰͖̝͎̼͎͙̼̻̻̺̈́͒̈́͐͂̔͒͘͠â̵̬̰͍̾̉ĺ̸̞͌̐͐̉̑̐̓͒̎̊̈͘͝g̸̛̩̥͌͋̌̊̑̌̈̓͝õ̴̡̯̥͔͓̙̪͓̫͓̞̞̣̜͓̅̀̑̉̒̋̇̄̐̋͝r̸̨̤̤̔̆̍͌̾̈́͆́̚͜į̶̨͓̗͚͚̳͉͕͚̝̪̳͍̲͌̈̊͗͛̎͌̌͒̏̒͋͘͝t̶̨̘͕̂̽̀̉͐̈́̎͌̌̿́̆̿h̴̡̥̺̤̳̘̳̜͈̝̤̱̾̐̽m̷͉͊̾̊̽̅́͋͋̍̂̋́̚̕͘

[@shrului]

This is why Islam prohobited Gambling. More social problem from gambling. I love Islam

[@biggiecheese6103]

Ligue 1 btts is the best boys

[@MasculineEvolutions]

This is why gambling is haram

[@leonardomichua]

Money issues man. Recklessly throwing it at a game

[@joshchesang]

The betting world is rigged, am not doin that no matter hw convincing it looks coz that's the bait.

[@dinisfonseca6305]

Venezuelan* not Venezueilan

[@dinisfonseca6305]

Can't * not Khon'

[@dinisfonseca6305]

München * not Munich

[@dinisfonseca6305]

Davies* not Davis

[@Teazer000]

All jokes aside, i bet France Argentina will be the final. France will be the champion, thank me later fellow fungamblers

[@user-uj2ch7ze8x]

How 50+1 makes Germany football worse on world cup

[@MuhammadSharifulAlamSaad]

And Islam banned gambling ages ago. I bet you Germans didn’t know that.

[@dwkickoff]

It's forbidden in the Quran, isn't it? Btw we are an international team of many nationalities and religions. Yeah, even godless Germans among us:)

[@diptosarker810]

​@@dwkickoff Among Us. *SUS* 😳 Everytime I see the words Among Us, I have a mental breakdown. Please help.

[@rockwiretv9779]

Gambling is worse than the Russian Ukraine war

[@dinisfonseca6305]

France * not Fronce

[@dinisfonseca6305]

Casters* not Cohrsters

[@kalyansapsd1]

Shameful that you failed to cover worldcup for your political agenda…guess what…its you who is left alone…this has been the best worldcup in history

[@SebOutdoors]

DW Kick off is this REALLY what you will be putting out a video about at this current stage? The WC is in full swing and Germany left it waaaay too early - again! Where's the focus? Poor coverage when there are SO many unanswered questions regarding DE and the national team.

[@goattm2]

Legalised scamming.

[@rammie9731]

Great video I hate gambling government don’t care they make to much £££££

[@alanfox691]

Alan Shields Hamilton South Lanarkshire Scotland. In the late 80's & from the 90's in to the early 00's alcohol advertising was the problem in football now it's gambling company advertising that is the problem buy banning betting advertising all you will do is shift the problem the next big problem for football in particular will we crypto currency buying witch is really just a different form of gambling. So all we are doing is shifting from one addiction to another in terms of Sponsorship. What football needs is a different way of operating a salary cap & a Collective bargaining agreement this would all help put a cap on spending in football as clubs would have a limit to how much & also how little they can spend if they failed to stick within the strict perimeters of this the over spend would hit the club that over spent with a transfer embargo for one transfer window & a fine to be spent equally between member clubs & the same would happen if a club did not meet the salary cap floor minimum amount. This would mean that clubs would no longer require any form of sponsorship & if they carried on with sponsorship after this that would be telling fans straight that they member clubs see there fan as a cash cow & that it's all about business & not football any longer. If it can work for The N.F.L. it can work in football if people are willing to let it work. If people are not willing to try this Football will simply die at some point from to much greed.