Why Giving Away Free Trials is Killing Your Gym Business

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Have you ever felt frustrated by clients who come for free trials but never commit? You’re definitely not alone.
Many gym owners think free trials are the golden ticket to new memberships. But they’re wrong.
Free trials attract low-quality leads and devalue the services your gym offers. You might get a bunch of potential clients, but they are often people who could never afford your services in other ways.
Or even if they could, they won’t see the value of your offer. At the end of the day, why would they pay for something they got once for free?
In this episode, Tim and Randy explain why free trials might be sabotaging your gym's success and offer an alternative that is healthier for your gym business.
Curious to learn more?
Tune in to this episode!
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⌚TIMESTAMPS⌚
- Intro (00:00)
- Discussing echo chambers (01:18)
- Critique on free trials (02:55)
- CrossFit business model flaws (04:34)
- Alternatives to free trials (08:04)
- Value of diverse business practices (12:43)
- Importance of profitability (14:00)
- Iron Circle mastermind insights (14:23)
- Value of paid trials (19:46)
- Questioning traditional practices (27:15)
Additional Resources:
👉 ProFit Accelerator: Helping Training Gyms Grow to 30K/month and B-eyond Facebook group: / gymbusiness
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👉 Check out our Switch to Semi-Private course: www.switchtose...
👉 Business Accelerator Program: winninggym.com...
👉 Learn more about The Iron Circle: www.ironcircle...
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Do you have any questions at all? Want to learn more about something we covered in the podcast? Have any podcast topics you would like us to cover? Let us know in the comments!
#businesscoach #fitnessbusiness #freetrial