Why Google is Penalizing and Deindexing Websites - Episode 21

Content Creation Labs - Episode 21
Learn more about Google's March core update and why some sites are finding themselves left out in the cold. Carlos talks about what information gain is, why it's important, and how to use it in your content, and he takes a look at Rand Fishkin's claim that email is the most reliable marketing channel there is. Rick discusses an update to Google's search quality rater guidelines and gives tips on using AI to create content that won't get penalized. He also gives some advice on how to differentiate comparison articles from the competition.
0:00 Intro
0:25 Google Core Algorithm Updates and manually penalizing websites
9:39 What is information gain & how to leverage it
13:08 Google updated search quality rater guidelines
17:37 Email is the most consistent reliable marketing channel on the web - Rand Fishkin
20:21 Tips on using AI to create content that doesn't get punished by Google
27:13 Tips to create comparison articles