Why I Have Always Pushed Brand Over Digital Sales | Inside 4Ds

Today's episode is the newest installment of 4Ds, where I dig into the tactics of growing businesses with CEOs and entrepreneurs. We discuss why I always push brands, how Web 3.0 will affect customer support, the hardest type of businesses to grow, the biggest mistake people make with rising technologies, simplicity being champion and much more!
Enjoy! Let me know what you thought.
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business - he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart - he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits - both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

[@b2bgrowth]

Solid branding is everything. This is so good. Brands create trust and community and when you can leverage that in an organic way, it can be so powerful.

[@mcmaschio]

I literally built a buisness when i was in college which made me financially freee because of DMs … literally listening to Gary saying DM DM more , and slowly you get better at selling and networking 🔥💯 Thanks Gary ❤️

[@polisticyoga]

Maybe turn your volume up. Sounds ok on my end ❤

[@lauriexwang]

Some fantastic insights here, definitely more brand over digital sales, and patience in the long game.

[@NathalieLazo]

Incredible person who is reading this. Want to let you know that EVERYTHING IS GOING TO BE ALRIGHT. Blessings upon blessings come to you daily. Everything you need it’s on its way to you! Be ready to receive! You are healthy. You are strong. You are capable. True wealth is coming for you. You are blessed beyond measure. You are loved so much by many. Receive this TRUTH! Bless you always with everything great you deserve. You are greatness! ~❤️Nat

[@and1410]

Wow ! My day wasn't going well and I was in a bad mood, fixing my life step by step, but you just made my whole day :) I feel good and upbeat ! Thank You Nat 🙂❤ God bless you !

[@r.7530]

Thank you Nat! Really appreciate that...Hope you have a great day!

[@NathalieLazo]

@@and1410 Yay! That is so awesome to know! Thank you for sharing! Keep up the spirits! You got this, friend!

[@NathalieLazo]

@@r.7530 Thank you! Thanks to you, I am! You’re the best 😃

[@youflyeverynight2222]

Branding is personality. Personality needs to be memorable. Having an avatar/mascot is an embodiment of your logo, slogan, brand.

[@DavidCruzeiro]

I love the way this video is filmed, it gives a lot of context and it feels like you're at the meeting!

[@pocketzeusmedia]

True value right here

[@avpgraphicswraps3894]

Yes, facts...😅

[@sammor920]

Gary's phone ringing and him staring at it like *wat, it can't be* then saying "is that me I'm so funny" HAHAHAHA best

[@dewadebadon]

4DS 🔥 Daily Positivity Energy! Thanks Gary!

[@313dmontana]

I have literally never commented on a KZbin video on my life and I came here to say that the 4 D’s videos needs to have a better option for a microphone for the guests. Almost every video I watch/listen to its very hard to understand what the guests are saying so it’s hard to follow along with all the context needed to understand the answer that Gary is giving. That being said, I love this kind of content because I learn a lot.

[@leoncastillosm]

Pretty cool footage here, it makes you feel you are in the meeting. The message around "dirty work" is super important too.

[@cesarmartinez7214]

This strategy videos are the best content, love the different perspectives, it really helps me to break self-limiting beliefs and ways of executing! Thank you Gary!

[@kisha7270]

Sceeeaaaaaammmmmmm

[@Batteristafoto]

I would love to hear Garys take on being a photographer. This industry like the music industry (music is worse) seems to be hopeless, oversaturated and with no direction. Would appreciate any input by Gary! Many greetings from Brazil!

[@AntiAgingByDesign]

I am very interested in what Gary was saying about every business should have a mascot. I have been thinking of creating one for awhile now and think it would be fun to have especially for social marketing, but wasn't sure of the value and haven't got past the idea stage. Good to hear he feels strongly its something to do!

[@PerfectGiftforMomcom]

Great content, as usual. Love listening to Gary provide strategy for these folks - so exciting!😃

[@DariusTan]

People buy brands. 🔥

[@rahulv8882]

There is world beyond NFT & Crypto! And that's the future!

[@joeyf6133]

Nft and crypto suck look at there year performance

[@avpgraphicswraps3894]

I enjoyed the he'll out of this !! Learned alot 💯

[@BigFattyNat]

mr "high tech" call center yoinked that signature from gary and didnt even say thanks 😂

[@onetimelife1]

We appreciate theses. It’s like we’re joining the business meeting and taking notes to apply to whatever we do!

[@stevefriedlander1575]

I LOVE the Mascot concept!!!!!

[@Wilson_Cool]

21:17 two hardest markets Balance both sides effectively

[@lisasears6550]

You know what I was just having this internalised narrative type debate with myself, about that concept around tiktok, and projecting ‘character’

[@busyra15]

10:30 is my favorite quote

[@thenotjoking]

Camp Scoville Spicy Seasoning

[@shylohhawkins3527]

Love you Gary! Mad love from nz

[@zimsolve]

min 10 >>> yes. Dirt works. I'm doing this in my niche. I went to a conference recently and people I don't know said, I see you name in my feed all the time. From the comments and posts and reactions from all the people I've been connecting and commenting (LinkedIN)

[@williamvesoloski9048]

Super dope as usual ! I look forward to meeting and most likely working with you Gary . Take care 🙂

[@JohnnyBeane]

Thank you Gary!

[@Sinigan9]

Nice content as always old man!

[@jacksonlintz]

These episodes are sick 🔥

[@whiteboiplaz8777]

I can hear the nail biting. That's Gary for you

[@zevgotkin7114]

4D’s is back! The best!! 🔥

[@mikelt3529]

This touches baxk on your legendary video with Nip Hussle Tha Great in the studio… hacking the culture is priceless

[@thedanielbudai]

Loved this video, great value in it! The mascot thing (even for small business) was interesting to hear, I've never thought about something similar. I'm wondering what is everyone's favorite mascot here?

[@ryan_dawes]

I think there will be a lot of accountability for service companies like courier services. I would love to know exactly what happens to my parcel and when exactly things go wrong, transparency will create accountability and increase speed.

[@alexwyoungmusic]

Love seeing the 4ds

[@whadafunk]

great tips and knowledge

[@brainstormd]

“Life is not about finding yourself. Life is about creating yourself.” - Lolly Daskal

[@practicewithjodie]

Thank you Gary ✨🔆🔅🔆✨

[@nftmarketing4894]

Interesting insights 💯🙂

[@Jonathan_Solomon]

26:46 - 31:19 is a short story consultation with serendipitous explanation as to why Meta Platforms is struggling to implement the "Metaverse".

[@pairology9088]

Great video!!!

[@johnlabry325]

Bro let’s go!!! Great vid

[@JamalJaquavious589]

Love your vids

[@cookechristinaphotos]

When I listen to you it's like coming up for a breath of air.

[@cookechristinaphotos]

Thank you

[@whoisaugTGG]

Great video Gary, how does one get a meeting with you?

[@pfunk1380]

Such good content that I can get through listening to him chew on his nails literally right into the mic. Lol. ❤️

[@cookechristinaphotos]

"On the show, it's gotta be The Show"

[@juliusthiele5042]

thanks

[@pilgrimpillar]

The D’s soundscape should bee somewhat better for us listeners….table micsx2??

[@diknarbetancourt]

💎🤍 love from 🇪🇸, crazy to be able to watch this combo. I’ll love to know what happened to Nick

[@RobinJohnson]

Dakota said Mmmbop!

[@devin3983]

Gary looking a little buff or am I tripping? 💪🏾

[@justbuffering3299]

If I owned a restaurant I would be more focused on the reason my staff could take my customers and how weak my restaurant is that my business can be taken by my servers performance. Although I do appreciate an amazing server and show it. I wouldn’t pick a restaurant because a server I like worked changed jobs. And if that server could do that, I would recognize that and make sure they wouldn’t want to leave.

[@krimpfugly]

if i owned a restaurant i'd do strictly randomized-meals... come in, hit shuffle, eat it and get out.

[@davypaul9827]

@@krimpfugly I like this, but when you say strictly, meaning the only way to order, not sure of...at least not from the jump. Meaning, have that option in each section of the menu. Basically is like a Cherf's Table , or Chef's Menu. But thinking of it for fast-food, that I would be a hit for the youth and families. "Who's gonna roll the dice? kinda thing, gamify it. OK now im just brainstorming, haha. But still, I like where your heads at.!! Bravo! Sidenote: Great name!!

[@user-rt4tx7sk7q]

this is good 🇲🇦

[@sadboay1016]

Gary vee out of Google you re and your up it's well 👊👊👊👊👊

[@alvaroapolinar5931]

@ from the one near the windows?

[@jeremiahboucher]

Does anyone know the name of the direct Mail company in this video? I'd like to try them

[@jonathanbrathwaite3308]

Gary, the black couple who were last. Are you going to post the interaction with them?

[@geff4106]

🔥

[@azwadmurshed2440]

i have a question... i've heard a couple people here say things like "covid happened, ios happened". what are they referring to when they say "ios happened"? i did a bit of digging and found some stuff about apple changing their privacy policy for ios14 around 2020, is it referring to that?

[@aizhanibrakhimova8426]

Yes

[@Wilson_Cool]

48:00 influencers

[@apositiveimpact]

looking to get in touch with the guy @ 55 minutes! does anyone know who that is? the name of his business? ✨✨✨✨✨ much love

[@DarlingsDomain]

What doi do if I want my music to be free for content creators and streamers? Do I avoid distribution then? Doi need to trademark my brand name/logo? Can I just not care?

[@r.7530]

You could do what NCS (No Copyright Sounds) did. Make it completely free to use. But encourage giving credit. You would still have trademark your brand name and logo and would most probably have to promote the music.

[@dummyteachings2728]

Hi Gary This has pretty much nothing to do with the video My life is pretty difficult right now My family is being harsh on me.. they are contacting all my friends and pretty much everyone i talk to information about me. They (people both my friends and family even online friends i can make)are intentionally bothering me and when i speak up.. Punish me really harshly by leaving or ostracising me. This is happening everywhere i go. I think they are somehow reaching these people through my own mobile and follow me around as i go in the city. I think they are going through my diaries and mobile too. I just feel sad and hopeless because they keep repeating the same circumstances with me. It feels like everyone knows everything. I have no job and i am still studying at University although i am 24. Culturally, i am supposed to stay with my parents until i get married but i am educated enough to get a job. Most days, i just feel crippled in bed. It feels like the end of the world. I don't know how to deal with this. I am unable to move myself to go to regular classes. I am perfectly abled even intelligent(everyone has been saying that about me from a young age) as a person. I am not able to get over this crippling thing. I have no friends or family. Everyone keeps mistreating me. I am not able to fight my own mind and move myself to just visit University. I want to able to visit college and take a resident outside of my home and get a part time job.

[@itscarmine]

Like Gary says you gotta get your cac up

[@DakotaEthridge]

i thought 2:05 was really profound 😉

[@TheOfficialFloridaMan]

Hey its Jeff Kubes im a 21 Year old Canvas Artist

[@sirongecamso8386]

I love 👍👍👍👍👍👍🏼💜

[@CoachellaAngel]

First 🙌🏻

[@Stephane_sauve]

💯💜

[@verticalmomentumresiliencypod]

Hey 50s are the new 40s lol

[@billiebob4165]

This group keeps saying WHEN WE TALKED LAST TIME. I got skipped apparently because I haven't had a FIRST TIME MEETING WITH YOU. Can you give me a MOMENT of your time to SHARE the positive message behind JFI? 💜🖐️

[@benelleliv8572]

Mic these guys up next time. terrible audio

[@joshgraziosi8159]

What’s the guy asking about around 46 mins? Can?? Space? I can’t hear what their talking about. Gary says it’s a land grab right now.

[@krimpfugly]

dope marketing change your brand to dopey marketing

[@jasonclarke7557]

gary vee has inspired me to become a scammer too! i've been so impressed by how he's able to rope in morons, that i'm goign to launch my own career, telling other people that all you need to be wealthy, is a dad who already has a thriving wine company, and an army to simpletons who are willing to buy my terrible doodles. wish me luck. to the moon!

[@krimpfugly]

whats an army to simpletons lol

[@Nathen]

Answer: because you have another source of income 😂

[@ApocalypseNowWithEli]

Wait….what about NFTs Gary? I thought they were the end all be all? Well when you’re wrong, like every liberal, just pivot.

[@businessswot1003]

West is not future

[@Amm68x]

Chile no. You kissed ur dad. I used to respect this guy until that kiss.

[@mckinleytucker1908]

[@diko221]

bitcoin would eventually go very higher and what better way to hold a large stash if not by trading, Signing up with him right away

[@iramasten1986]

His training program has been extremely beneficial, and I must say that I am extremely grateful to have been a part of it and a full-time beneficiary of his daily signals. With his daily signals, I've been able to increase my portfolio from 1.5BTC to more than 4.5BTC.🙏🙏

[@rogergooch4623]

I'M AT LOST OF < 55% OF MY asset, I SEEK EXPERT TO HELP ME RECOVER MY LOST..🥵🥵💔💔

[@nicolaskelley6748]

Funny Madison is reliable and responsible to trade with, i was able to grow up my BTC from 0.59 BTC to 4.2btc in four weeks 👍