Why Is Aldi Suddenly Everywhere

Aldi has become the fastest-growing grocery store in the United States. Beating giants like Walmart, Costco, Whole Foods, Trader Joe's, etc. Aldi focuses on cheap prices and decent service in order to attract more shoppers. But in a time when companies are increasing their prices, how is Aldi managing to keep their prices so low? Today we take a look at Aldi's famous no-frills strategy responsible for their rapid acceleration.

[@Tom-vm2nm]

Wait until Lidl properly expands, I think every European prefers the Lidl over the Aldi

[@MBA-Maven]

That is a really good point. It will be interesting to see if Lidl will engage in an aggressive expansion and how that might impact Aldi.

[@simplexjohnny]

I'm not familiar with Lidl but what makes it a better choice over aldi?

[@davidbelecci6970]

@@simplexjohnnyLidl has a larger and more diverse product offering, making it a more fully equipped alternative to the non-discount supermarket (so you don’t have to visit multiple stores to complete your weekly shopping list). The products, especially the fresh produce, are of better quality (but not as good as premium grocery stores at least here in Netherlands). Price level is about the same as Aldi.

[@beamertv5018]

Still underrated Channel

[@MBA-Maven]

Thank you so much for the comment!

[@srini9653]

Aldi is one of the well known stores in Europe. After moving to US, I was shocked at the prices and for the quality I was getting. Here is a simple experiment one can do (I did) leave these out of fridge for a week from both brands: milk/bread/eggs/cheese. You can yourselves see, why Aldi is a clear winner. Aldi management a side note for you: The quality of Aldi products in Europe are much better than in US. For instance the bran flakes we get in Europe is more fulfilling than here. Some thing to look into?

[@MBA-Maven]

You make a great point. That is something we might take a look at if we do a deeper dive into Aldi's operations. Thank you so much for the comment.

Well here in Europe are generally stronger rules and regulations to food products than in US so there's generally higher chance you'll have higher quality products in EU and doesn't matter if it's Aldi, Lidl or any other store. They also adapt to the local market.. they basically try to sell what local people seek the most. Ever noticed the difference between Swiss and German Aldi?

[@rickblaster-xu5ie]

20x4==100

[@MBA-Maven]

Hahah, we noticed the mistake as well. The script says five brands instead of four, but I guess we made a mistake when recording the voice over.

[@cartierluke]

This is such a good channel for a level economics

[@MBA-Maven]

Glad you are enjoying the videos

[@fitocheeto4196]

It’s is far beyond the quality I’d expect from such a small channel! Keep doing great work, but as a tip try to stay away from the fade to black you do throughout the video.

[@MBA-Maven]

Thank you for the feedback. We're still trying to improve with each video, so this is definitely something we will pay attention to.

[@DragonXXP]

Great video!

[@MBA-Maven]

Thank you so much!

[@dricoirving3236]

Aldi is awesome!

[@MBA-Maven]

We like it too!

[@TimCarey215]

I think Aldi is awful

[@MBA-Maven]

Why do you think so? What grocery store do you like?