Why is FUJIFILM So Successful?

[@NDakota79]

Fujifilm just have taste. Steve Jobs would have loved them.

[@lukasbenjamin_]

Definitely!!

[@nomadictimbo9185]

Agree with your points. Perfectly happy with shooting with Fujifilm and it's also a great community to be a part of because Fuji users help each other out a lot. Also, I indeed have the same experience with the X-T4 where I look at it and just want to shoot with it almost every day literally because of the aesthetics. There are a lot of things to like about using a Fujifilm camera and I think the colours alone will keep me using the system for a very long time.

[@lukasbenjamin_]

Something I didn’t even go in depth about, but as youbsaid one thing that will keep you shootings are the colors. For me I think the compactness of the system is something that just makes me want to stay with it. As far as I remember you also shoot with the 70-300mm? Awesome lens in such a small form factor!

[@nomadictimbo9185]

@@lukasbenjamin_ agreed! Yes I do use the 70-300 and I'll never sell it. Have you updated the firmware because it's made it even better? Also, I recommend the 1.4 teleconverter if you don't already have it. I've used it for my last two surf films and the image quality and autofocus work pretty much as good as using the lens natively. For video it gives you an 850mm (more or less) FF equivalent if you use the 1.29 crop mode on the X-T4 which is insane given how compact the 70-300 is.

[@lukasbenjamin_]

@@nomadictimbo9185hadn’t updated it I think, when did it come out? Either way the lens is superb for what it costs and weighs !

[@nomadictimbo9185]

@@lukasbenjamin_ earlier this year. The firmware has made the lens much better at maintaining focus while zooming

[@JakeChambersOy]

My experience with the community is mostly the opposite. Once you bring up valid criticism, it's mainly fanboys arguing about you using your camera wrong, downplaying any issue you can name and prove.

[@waveland]

They had a nostalgia edge until recently but in talking with my retailer Fuji doesn’t get product out and they are sick of apologizing to consumers about it. So instead, Nikon sells another Zf which is on the shelves. And people are living the Zf. At one point I owned a GFX100 and then a 100S and loved the 16-bit images but it’s a lot of glass to lug around for some relatively narrow use cases. It’s not a bad camera company but the mystique wore off for me a while ago.

[@DrCharly2008]

You bring it to the point. I owned over years great Canon, then great Sony cameras, but fun while taking photos, I only have since I have my Fuji.

[@lukasbenjamin_]

Awesome!

[@alestomsic]

Yes! Years ago my daughter bought a Canon D40. I had it for a few days and gave that plastic uninspiring box back to her. Later i saw Fujifilm cameras. Love for photography was back! Nikon's attempt with Zf and Z fc is nice, the closest to Fujifilm, but still lacking some points. Nice video!

[@lukasbenjamin_]

That is awesome! I think Nikon is a nice attempt, they just don’t have the lens range for it.

[@alestomsic]

I have several older Fujifilm cameras, even X20. Lately I added used, Z fc. Main issue: no aperture ring! But not bad. I said give it a try.

[@lukasbenjamin_]

@@alestomsic yes exactly, they’re more focused on the standard camera range

[@stephanweiskorn6760]

Excellent video 😊!

[@lukasbenjamin_]

Thank you very much!

[@UP209D]

Only thing I disagree with you is Kaizen, Fujifilm tend to hold back older camera, as result, older series has less menu setting for picture quality, especially film simulation settings

[@lukasbenjamin_]

They had a peak with the kaizen philosophy I think when they released the xt4 and updated the xt3 to basically the sane standard, after that it’s mostly been smaller tweaks.

[@GungKrisna12]

The Kaizen was put on hold on their 4th gen cameras (X-T3, X-T30), hence there's gen 4.5 cameras (X-Pro3, X-T4, X-S10, X-T30II, X-E4) The 5th gen cameras saw the Kaizen practice resumed

[@greenbrightly]

They should focus on their supply chain, you can’t buy the X100VI in the UK it’s out of stock everywhere. This is quite ridiculous.

[@lukasbenjamin_]

Unfortunately that’s an issue yea :/

[@stevechan5569]

Congrats, very well done.

[@lukasbenjamin_]

Thank you! Cheers!

[@thomasbuhrkall969]

Becourse it is great product, great AF, outstanding image quality.

[@DalsPhotography-Daniela]

I would never try another camera if their autofocus would be a little bit better! Not asking to be on pair with Sony but a hair bit better AT LEAST????

[@lukasbenjamin_]

@@DalsPhotography-Daniela haha yea for some people it’s really important, I mostly shoot scenes where I don’t need AF at all, so it’s not really necessary for me to

[@rishirajgupta3524]

its high time, @Fujifilm should focus more on their AF system rather than launching new cameras. they are in complete dellusion of making the best cameras in the market based on their film sim and color science, we should call this out so that they realise what the problem is rather than just higlighting the positives of camera. other wise there are plenty promising camera brands out there which are much more reliable.

[@GungKrisna12]

Maybe we need to make it viral

[@jtes1442]

Why are they successful ? Because of the X100 series and Tik Tok.

[@mladen5016]

no

[@heliogenesi]

They have been successful way before the x100v hype, I sold fullframe gear to move to an apsc x-pro2 in 2016 because the performance was getting closer and their cameras were amazing to use. You literally don't know anything just joined in to the conversation with the hype train.

[@benhall8069]

u need to try Sigma fp

[@lukasbenjamin_]

It’s not rly my kind of style, is it good?