Why Is Longines Seen As Second-Rate?

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[@blackburnheart]

It's great that Longines is not popular! Those are luxury watches I can ACTUALLY afford!

[@wikster6630]

Agree with you!

[@BennyLlama]

Same

[@guyoglesby6677]

Well said, the quality of the watches from the quartzes to about $3,500.00 is crazy....

[@AguilaEmplumada]

I own one from the master collection I paid like 1200 Now close to 2k for one.

[@rickjason215]

Longines sells a lot of watches worldwide.

[@LJones69]

Longines has an amazing history and makes excellent watches! Just because they are underrated by people who aren’t familiar with anything out of Rolex, Omega and Brietling doesn’t mean they aren’t high quality! In fact, those who know a lot about this industry, know just how good Longines is and how important they are in the world or time pieces!

[@nedflanders3769]

Nailed it!!

[@megasoid]

Longines is a great company, which sadly gets drowned out by the repetitive din of Grand Seikos, Rolexes and the endless parade of divers. Holy crap. So many watches in the world and all we hear about is the same old stuff. So like another poster said, maybe it's good Longines is under the radar in spite of their storied history.

[@ChrisNewman-fu8ez]

Agreed they are quality and under the radar 👍

[@AlessandroGenTLe]

I honestly think that Longines, together with Tudor and the latest course of Breitling, is the brand that is doing the best in the under 5k segment. Amazing watches.

[@Supercruze]

Longines - Part of the Swatch Group. Most underrated premium watch brand out there. Just picked up a Longines Aviation Big Eye Chronograph. Vertical clutch, column wheel chronograph. Pricing around $2K. Amazing value for dollar. Now compare this watch to the new Breuget Type XX at a cost of nearly $20K. Just boggles the mind.

[@cheungtingfung5407]

That's why Longines heritage collection is a gem in their whole line. Their design are just so GOOD!

[@brianwarner44]

Longines is amazing...I just got the Spirit 40mm blue dial and it's the best watch I've ever had. And for the price you can't beat it. My next watch is going to be the Formex Reef GMT because I like to get one watch per brand..keeps it fun for me.

[@Blank_Immortal]

I adore my blue dial spirit, but also barely wear it because its a little too showy.

[@jonbutcher9805]

Not second rate in any way, shape or form. They just never felt the need to price themselves out of a market share of beautifully crafted, finely made intricate time pieces. They will satisfy the Goldilocks demographic of watch collector. A range of not too bizarrely ecpensive down to above pedestrian. Second rate... What a terrible thing to even imply.

[@nikolaikrustev1159]

My undisputed Longines favorite - the Avigation Big Eye. I am getting it as soon as I save up and it is destined to become the centerpiece of a small collection which includes (or will include): a Hamilton Khaki Field Mechanical, A Baltic Aquascaphe Classic and one unassuming yet to be decided on dress watch - maybe a Certina DS Caimano or why not a Longines Dolce Vita.

[@TimEckel]

Like the looks, not the size, but that's me.

[@userbrytje008]

Longines Flagship Heritage ;) beautiful dress watch

[@Melontheyoutuber]

Aren’t they #5 in Swiss watch market share? There’s obviously nothing wrong with Longines. They’re doing great and deservedly so.

[@borjastick]

A few years back I had a Longines Spirit which was amazing. Great quality and materials etc. The only problem as I see it with Longines is their fixation on long lugs, the lug to lug length is often too much.

[@sidelatekozy]

Longines is not seen as second-rate. It's just not popular with snobs.

[@m60mgman]

It’s the Swatch family connection. That said, I’m really liking my Zulu in green with the leather band. It’s 1 second fast a day. Better than my Submariner!

[@davidmayden4942]

I’m becoming a Longines fan boy. Recently got the Zulu Time with the green Bezel. 42mm. But my favorite I think Heritage classic sector dial. Don’t own that one yet however.

[@vincentschneuwly9783]

Always have had a sweet spot for Longines, actually it was my first serious watch: my dad gave me a Longines Chronograph for my 18th birthday over 20 years ago, of course I still have it and wear it a few times a year. Good value for money and awesome history, I mean Lindbergh was wearing one when he crossed the Atlantic

[@jpdemer5]

I think Longines was eclipsed by Omega when a later pilot wore one on a longer flight.

[@zman8340]

Perhaps. But please don’t downplay Lindberghs incredible feat . Do a little digging on it. Nothing short of a miracle combined with skill and a fearless will . He literally used the watch to navigate and make some serious mathematical calculations all flying solo. It’s an incredible story. As is the moon watch but honestly it just accompanied them.

[@sneakyscorpia]

A Longines Spirit 37mm will be my first and only luxury watch - working my way slowly towards it, another perk of Longines(at least here in the U.K) is the servicing costs are a lot more affordable then other companies.

[@dwightlooi]

Why? Because Longines is $1500 when Rolex is $15000. It doesn't matter how good watch is. When you talk about "respect" you are talking about people recognizing it as an expensive, prestigious item. Being expensive is a prerequisite.

[@davidwarburton8890]

Didn't know it was, first rate to me.

[@pokpongl]

I was introduced to Longines after wanting a GMT to track two time zones. Thought of getting Tudor BB GMT in the beginning but the Zulu Time wears much better and a more reasonable deal (with COSC, similar specs, etc). L844.4 calibre holds 1 sec+ a day. I just bought my 2nd Longines, Heritage Flagship, as my dress watch. I love the brand.

[@lion5352-z1s]

Longinges is a fantastic brand .. Great heritage Great value Great quality

[@renatozegarra2719]

My favorite Longines, of course, is the Master Collection, moon phase, chronograph. Just a piece of art.

[@kungfoochicken08]

Agreed. Almost pulled the trigger on a Master Moonphase. I ended up buying a Nomos instead. The watch was a tiny bit too busy for me, but the biggest reason I avoided it is the logo looks cheap. Something about the design of the logo just reminded me a Fossil-tier watch. I know it’s superficial, but when you spend so much on a watch you really want to love it.

[@mph7282]

I recently acquired a non-moon phase Master Collection (blue dial), and it’s absolutely gorgeous. I love this watch. Chose it over Rolex and Omega.

[@lamentate07]

@@kungfoochicken08 That's only true of the white version. The logo looks better in other colours. A Fossil tier watch is nowhere near that well finished. lol.

[@JRGRAY-33]

Another cracking video. Greetings from England 🇬🇧

[@ignaciopadilla5150]

The longines Spirit gmt or the Aviation Big Eye are my favorites.

[@thehistoryprof6750]

I recently purchased my first Longines...the rectangular Dolce Vita 43 x 27. It's not cosc certified, but runs at a -6 to + 6. The only negative has been the crown which is beautiful, but not knurled so you need a latex glove to wind it. High polish case, silver dial with Arabics and blued hands on a black semi gloss alligator strap. It's a keeper. Enjoy your reviews ❤. Best regards from Las Vegas.

[@highpoints1983]

If Longines was there own company and left Swatch group I believe they would be better off. Of course the price range would sky rocket. It’s good for us that can’t afford the ridiculous higher priced watches. Don’t get me wrong I would love an Omega Seamaster but Longines checks off all the boxes.

[@zinzander2978]

People wont admit it but really a huge amount of watch collecting and what is good is really about price. It is a display of wealth people say it is about other factors but the truth is there is very little real difference in quality, it is price and showoff factor

[@zinzander2978]

@@dmoneydmoney6050 the thing is you try a $500 super clone Rolexthen try a Genuine Rolex. Most people even people who touch them all the time can’t tell the difference. That really Shows it is more about the marketing the the bios cost etc. not that I am encouraging buying fakes I own a lot of watches mostly independents of various price ranges and also some big brands and tbh the quality to $$$ correlation is not strong. Mind you you can say that if most hobbies after a certain price level. Audio, Cars, bikes watches. You start paying for brand and perceived persona or exclusivity and real quality difference goes out the window quickly once you hit a certain point. My point isn’t that they aren’t better but really It becomes about perceived credit in certain community rather than quality at a certain point.

[@Makingnewnamesisdumb]

Maybe when Longines does a cross over with pusheen I'll be in.

[@BennyLlama]

I was planning on picking up the full size version as my next piece but this smaller size is just perfect. I think this will be a future classic.

[@richardbently7236]

Two reasons: 1. Price 2. It's more of a grown man's watch, not a forum boys or a YT boys watch.

[@wikster6630]

Picked up my first Longines last year. A preowend Conquest VHP and my first high end quartz. Was very impressed with the build quality and curved lugs. And after a year it's still spot on! They are definitely worth checking out and the 2 toned Zulu will be added to my rotation later this year. Enjoyed your video!

[@hegemanc]

I have the VHP with GMT. I use the app with the flashlight morse code thingy to get the watch super accurate! Great for travel and totally ignored by most everyone

[@wikster6630]

@@hegemanc I was unaware there is an app for that. Just for the gmt version?

[@calvinhegeman3793]

@@wikster6630 yes, just for the GMT, you can notice the light sensor at/in the 12 on the dial.

[@howyduinyall7653]

It’s just caught my eye, the silver dial one.

[@flutterstone1281]

My two favorites watches are Longines. Both are dress watches that incorporate aviation watch elements in a way that softens the dressiness in a way that I love. One thing I am not crazy about is the Legend diver, which watch reviewers seem to go nuts for.

[@Jeff-mv4yy]

I like the new 41 mm conquest . Just curious what you think of the L888 movement made by ETA? Does the ETA have downside that would reflect poorly on this watch ? I’m just learning about automatic watches .

[@TheBigWrist]

I am wearing my Zulu Time Blue today. Nothing second rate about this beauty.

[@anthonyw7237]

Longines even invented the rotating bezel. They did that in 1935. Longines has done so much for the watch industry that it's insane they could ever be considered second rate Top tier in my opinion.

[@nokaut456]

Because the close minded/ sheeps/ brainwashed cannot think out of the bubble dictated by the control- propaganda ( rolex ,Omegas, Tag Heuer). And they cover the mayority of the population. That's the reason why always Longines is been underrated. That's good in part ,so people with their own opinion and probably not fan o dont want afford a expensive bulky extra shiny rolex, can enjoy with a classy ,elegant ,discret timepiece from Longines..

[@markc.5750]

I have the Spirit in anthracite with the titanium case. Amazing watch and on a perlon strap I can't even tell it's there. It's my GADA watch and with the easy change band system...what's not to love?

[@washingtonfootballfanwgil8392]

I own my late father's Wittnauer. It's maybe 34-36mm. It looks exactly like a Datejust with diamond hour markers. I don't think I would ever wear it.

[@nedflanders3769]

I have the Longines Spirit Zulu time with green bezel. Boom! That just happened! 😅 it’s a fantastic watch. Almost perfect, but I wish the lugs would curve down a bit more to hug the wrist better. Other than that, this watch kicks sooo much ass!

[@AguilaEmplumada]

My wife keeps asking me if I'm watching porn when viewing your productions. I just say I'm watching watches.

[@davids.6813]

I love Longines! Super underrated! The Master Collection is so good and such a great value. I have the 39mm green Zulu GMT and I get more compliments on it than I do when I wear my Explorer 1.

[@chrisbaker3708]

The green 2 tone zulu gmt is currently (and by far) my favorite in my collection. I have a sub, a seamaster, and an IWC pilot chrono as my primary watches (a few Hamiltons and Seikos as well) This one has been the only one I wear since I got it. I LOVE it.

[@ChrisNewman-fu8ez]

Nice collection I've the same minus the Rolex,seamaster ànd iwc...,..but the Hamilton and Seiko's and a g shock I do have the 62mas spb 297 with the blue birch is my best which tells the worst time 😂😂

[@EricBishard]

Hmmm, I don't see it as second rate. I could understand that perception, but they have some amazing watches like three master collection that are true value for price and simply great watches. Your buzzin for sure Captain cap. Stop being so mid. Kidding aside, I agree with everything you said. Period

[@ajbones4207]

In my opinion Longines is in a class of its own. Understated with a hell of a historical presence and classy It's respected in the watch community and doesn't live under the shadow of other watch brands. Even their advertising is classy and done with a kind of dignity.

[@progguy10]

From a design perspective this watch is top notch. I have no notes.

[@MrMroliversmith]

First ever rotating bezel? Longines Weems Second Setting. First ever chronograph wristwatch? Longines 13.33z. Oldest unchanged reg trademark? Longines winged hourglass Official timekeepers for the first Olympic Games 1896? Longines Albert Einstein's ONLY wristwatch? A Longines tonneu small seconds. Longines today produces high quality but lightly sabotaged timepieces (screwed on caseback or useless bracelet microadjust or something), to avoid competing directly with Omega, who were given the top spot in the Swatch group because it's easier to pronounce 😂

[@jazzman5598]

Yes…Jory…it is that swatch crap. No more ETAs for you. Then, swatch told ETA “ You idiots make 4 hertz movements that ANY competent watch maker can Service……remove the adjustment cock !” Step #1…..Back to the ol’ 3 hertz movement BUT nobody but the Swiss can even regulate the watch, much less adjust it. Make the balance spring from silicone. Try to service that spring 10 years from now. Watch it crumble into dust. Interesting show! Thanks

[@mrmr-vr7vh]

They are basically the same as Certina, Mido, Rado, Hamilton and Tissot. Respectable watchmakers, in the entry level market. They slap ETA movements in their case/dial/hands design, and call it a day. Same as countless other watchmakers, same as countless microbrands, same as countless Kickstarter campaigns. But there is nothing wrong with that, there is a huge marketshare to be had in the entry level. But they should price their watches accordingly. Why on earth would i pay 4000€ for an ETA Longines GMT, when you can have a Tudor BB Pro for the same money? There is none. Why downgrade a class, for the same money? I'd rather buy the Tudor and get a Watch one Class better than Logines, or stay in the same bracket as Logines, and buy a Mido Oceanstar GMT for 1000€ .

[@yaboiyosef7640]

I believe it’s because they don’t have that super iconic watch eg seamaster, speedy, submariner. Longines just has an overall good catalog

[@LauraKnotek]

I love Longines! Their watches are much more interesting to me than those made by Tudor, which is somewhat in the same price range.

[@robortski]

Got rid of my 37mm spirit to make room for the explorer and I wish I kept it.

[@deansusec8745]

Longines is amazing. Quality, finish, dress watches! The oldest logo in histiry. Amazing

[@stocksxbondage]

Simple. They refuse to surpass the price of Omega. If they bedazzled them up and sold for closer to $10k, brand perception would increase.

[@iZURGE]

Very misleading. The prices are only over 3k when it comes to the gold one in brown. The rest are below 3k. The watch is bloody fantastic and I can’t imagine another big, historical brand bring out a true gmt, solid links, ceramic bezel, with near perfect action all for UNDER 3k oh yeah, ITS 39mm

[@SamLed1111]

Longines is totally crushing it. Have the hydroconquest chrono. Brilliant watch however Longines service sucks big time. Way expensive (Rolex level service fees), they take forever, and lack of communication. Something to keep in mind. Just my experience.

[@Jannot_Gailer]

Ugly watches with 3rd party calibers like microbrands does and those airport marketing campains... Poooh. What comes next? Will they be sold beside Skagen at the inboard shops of easyjet or similar "premium partners"? Headless people at the companies steering wheel are leading to a heartless product. And what you sell is emotion.

[@JohnJordache]

No one sees Longines as a second rate or thinks something is wrong with Longines... I don't know what you're talking about m8... even the " uneducated " when it comes to watches don't actually think that there's anything wrong with Longines .

[@craigmoran5238]

Longines are only underestimated in the US… Europe and Asia they have a great reputaion

[@MikeLawrence-i6r]

Longines isn’t second rate that’s the point it’s just that for some people it doesn’t have cool image but for value for money it’s the best

[@keysersoze503]

Longines doesn't charge exorbitant prices like other luxury brands.

[@seanhickling7340]

Longines are only undervalued by those who actually believe Rolex are the best watches.

[@EdVanMeyer]

I choose Longines over anything else for style, affordability and design.

[@gregschulte2953]

Longines are my favorite entry level luxury watch along with Baume & Mercier. Life got simple when I got it down to 3 brands, the other being Rolex on the higher end.

[@Hrethgir]

My first Swiss mechanical watch was a Longines Grande Vitesse. Valjoux 7750 movement, silver dial with black subdials, big 12 at the top. Really nice watch, and keeps excellent time (about +1.5 sec/day). Not always the most legible, the black and white hands can get lost in the subdials, but looks great.

[@paulkeys175]

Got one as an expensive gift. Went away outback working a cattle and sheep property for three years. Didn't want to wear a good watch in that environment. Put it in a drawer next to my cheap citizen $50. Longines never out of box cost $400 to repair before I could use it. Citizen cost $12 for new battery at Mr minit. Do not touch this expensive rort.

[@俊毅陳-v6p]

My favourite, and still is my weekend watch, is the avigation big eye titanium, just love it.

[@ST4RF4CE88]

i have the tuxedo, it's a very good looking watch, i even get compliments for it, which is rare.

[@Redondo_dom]

Longine Avigation Big Eye is one of best watches out there regardless of price.

[@gerechoppers]

I've admired Longines for a long time. I really want to get a 39mm Conquest. It's one of the best looking everyday sports style watches on the market, especially for the price. I just need to pull the trigger.

[@dubdub2657]

First reissue No Date Legend Diver. All time watch in my opinion.

[@istvantoth7431]

Your are saying what Teddy Baldassarre is also saying. Longines is too modest when it comes to advertising/marketing. Also it's worth to note the brand's own take on their positioning. They are not after Rolex territory. They make watches now mostly for the average joe who has staste in watches.

[@txboss2318]

Longines is considered 2nd rate because that's how the Swatch group positions them, behind Omega. They are a great value and have some amazing models. I do wish they offered tool-less micro adjust but it seems Swatch reserves that for the Omega brand.

[@nathanmagnuson2589]

Swatch has been doing Longines dirty for decades. They would compete with Omega if they were allowed to.

[@LJones69]

It’s sad because Longines has a much longer and storied history of watch making than does Omega…

[@emphasis20]

Longines is already a heavy-hitter in its price range, but their potential would certainly be even higher if the Swatch group wasn't worried of having Omega's toes stepped on. I say let Longines take advantage of their greater potential. I feel they're different enough from Omega anyway. Swatch group will get their sales whether it's Omega or Longines anyway.

[@MrGrentch]

Pretty much this. When Swatch were working out their "tiers" they saw Omega as the one for the top spot. Why? They had the Moon watch. _Huge_ marketing point(and boy have they milked that one). They also had the Seamaster. Longines had been ahead of Omega for the first half of the 20th century, but by the 1960's had started to be eclipsed by Omega. By the 80's and 90's Longines two main models were their very advanced and daftly accurate original VHP quartz and 'homages' to Hour Angles and a smattering of non inhouse chronographs. Omega was just better placed. Omega was a little more a 'world watch brand' too. Longines' markets were more the US, the Latin nations of Europe and Americas and Asia. They could have let them compete, but I suppose that would have upset the "tiers".

[@remus2001]

Omega barely does tool-free micro adjustment. Not on Aqua Terra and not on Constellation/Globemaster. In fact, they don’t have tooled micro adjustment at all.

[@dimafeld]

Hydroconquest 39mm. Simply amazing watch. Made to last. 300 meters, 72 hours power reserve. Looks great.

[@sanjainandakumar]

Longines is a pioneer, an awesome watch maker 🔥🔥❤️❤️❤️❤️

[@amundbjerve]

It's not Longines that is second rate. It's most of the "first-rate" brand that are ripping us off (unless you buy second hand)! BTW, that model with frosted dial and engraved hour markers: Stunning! If you had obscured the Longines logo, it could have been taken for one of those low number, rare hand made pieces with ditto price tag.

[@kungfoochicken08]

Agreed, although I quite like the design of that logo over the regular logo these use on other lines.

[@Alex-Rainmaker]

Longines is one of the top ten oldest watch manufacturer around.

[@chjeltness]

TIL it’s seen as “second rate” I think they’re great watches. Wish I could afford them.

[@highpoints1983]

I really want this watch having two other Longines watches already this one is my next one on my list! Longines deserves more love. In my humble opinion, Longines is up there in the luxury category. You get so much watch for a decent price.

[@Coniferou5]

I don’t think it helps that at my local department stores they sit between Gucci and Fossil.

[@loweewolwed9834]

Why so surprised? Longines is porposly placed between Tissot and Omega by SG to avoid canabilizing. It's both an entry and a bridge brand and this particular segment is one of the toughest jobs a CEO can ever have.

[@bcari100]

I will put Longines up against ANY manufacturer. That's a tall order. They will tee it up with ANYONE and dollar per dollar, marketing BS excluded, they will come out on top. Quality, heritage, complications, finishing, movements. If they were independent from Swatch group, they would be #1 not #4 or #5 of all brands.

[@alwaysbestcareseniorservic1000]

Longines Legend Diver 39mm blue dial.

[@jameskearney1185]

There’s nothing I love more than a daily vid from the Time Teller right now, keep ‘em comin please

[@randyreynolds1045]

all the Longlines watches that I have had are excellent.

[@neil4701]

I have a vintage Longines Ultra-Chron chronometer from 1971 - reference 8353, with the 4:30 date window and "stepped" dial. The 36,000 bph 431 movement has the gold-trimmed rotor, reserved for the chronometer Ultra-Chrons I think.

[@1250GSX]

I have one of those also. Still in it's original box.

[@moneymikz]

I still covet a Longines master collection with the blue guilloche dial 🧑‍🍳 😘

[@EdVanMeyer]

Longines for me why pay five or ten times more?

[@erickruse4679]

I have one of the newer hydroconquests with the ceramic, and a VHP with carbon fiber dial. I have been eyeballing that Zulu for years. I agree with you. I think they really started knocking it out of the park with the newer stuff. The difference between pre vs post 2016 Longine is so obvious that it looks to me like they are investing in the brand with purpose. I like to think that they are angling it to compete as an alternative to Omega with their own unique style, and they are just going through the xx year process of gaining back prestige and recognition and adjusting prices to reflect that.

[@endy_fx]

We are 100% aligned on Longines and the dark period in their history. I'm glad they're getting back into the swing of making gorgeous watches. I love the numerals on this new piece, VERY classic. Identical to old telemetre numerals. I'd not really considered Wittnauer previously, when I think of vintage American watches, I go to Bulova, Elgin, Waltham and maybe even Hamilton. I guess it's time (ha) to check them out.

[@timemeasured9137]

Imo Longines is outstanding entry level luxury!

[@m3n9111]

Longines is a great brand with great history in watch making.. it is still big in the far east along with Rado.. these days though I think if they stopped using ETA based calibers and start making inhouse movements similar to what Omega is doing they would be viewed at the same level as Oris and Zenith which are both great watch makers..

[@Gtee5]

Master collection looks great. Dudes should also check out the 34mm "women's" version for a classic dress watch. 40mm seems too big for this kind of watch IMO.

[@the_shadow_realm5110]

Happy Birthday you hunked-out jock.

[@porscheoscar]

I'll Take this over an old Rolex DJ or Tudor BB any day

[@jpdemer5]

I recently got my paws on a Longines Legend Diver - the bronze one, with green dial and no date. It's gorgeous, smooth as butter to wind, and looks great on everything: canvas, rubber, metal, leather ... even high-end alligator. Instantly became my favorite, out of eight. (My self-imposed limit; goodbye Hamilton Khaki. _Sniff!_ )

[@LlyleHunter]

I’m considering buying a Legend Diver on stainless mesh bracelet to wear as my everyday durable watch. It’s dressy and durable at the same time and I’ll only need to dig into my collection when I’m going somewhere with valet parking.

[@ikirikchi]

Why it's impossible to sort watches by availability in your store? Given that 95% of the presented watches have already been sold, it is quite difficult to find those that are in stock.

[@JM800]

You are much less likely to cross thread the single screws or have the oring jump out of the groove.

[@rubbj]

I have worn my 42mm Zulu GMT twenty four seven except for showers for over a year now and it is gaining less than 5 seconds per month! I have never had a mechanical watch anywhere near this accurate.

[@madrat5176]

Longines of ALL TIME - HydroConquest in black ceramic

[@xc8i7ma3k28]

Nothing wrong with LONGINES.

[@cheesychester9647]

So excited for this new Zulu Time 39mm! I've never had a luxury watch (mostly G-Shocks and a Seiko 5). I've been planning on buying a Black Bay Pro, and this new Zulu Time in gold is even more perfect for me. I'll be buying this.

[@aspenhardware852]

They just don’t charge enough

[@mrlong6267]

Longines is actually ultra popular in Asian countries. They have famous celebs sporting their watches all the time 👍🏻