How To Create Landing Pages That Convert at 43%

[@ExposureNinja]

⏲ *Timestamps * 00:00 - Intro 00:48 - Understanding the Terminology 02:09 - Why Landing Pages Are So Important 03:49 - Example Landing Pages 06:35 - Example Landing Page for Expensive Search Queries 10:48 - Principles of Highly Effective Landing Pages 21:02 - What Does a Good Conversion Rate Look Like? 23:06 - Recap

[@miketaiwanwalkcity6355]

High QUALITY video: making, editing, content, clarity of speaker. I'm just surprised it doesn't have so many views. At least I understand only now what a landing page is and why it's different from a website

[@ExposureNinja]

High quality comment! Thanks Michael, glad it was useful

[@eboennin6599]

Tim's energy level and presentation is top notch he's highly underrated deserves 200K subs. I can help him but im super busy

[@ExposureNinja]

I appreciate you saying that!

[@mellow.marketer5677]

I rather him have a lower profile because his info is so valuable, we can't have too many marketers gain this type of information 😂

[@YohanPenny]

No you can’t help him.

[@lizjane1349]

@@mellow.marketer5677 you can lead a horse to water

[@andrewwood1595]

I love these guys - such clarity, Tim and de-mystify the principles of digital marketing. Thank you !

[@mariammustap3160]

hello Andrew

[@sandramcdon8628]

Yeah i love them too. by the way am sandra

[@r.lamont8120]

I like when he said people generally want to be - healthier, happier or sexier. You should also add richer. :)

[@ExposureNinja]

Richer is a proxy for healthier, happier, sexie ;-)r

[@memenau]

Love the video. Actually used numbers shows you are real. Gives me an idea what is a good result.

[@ExposureNinja]

Glad you found it useful 😊

[@kld_mfth]

Best explanation on landing pages on KZbin...thank you so much..subscribed and activated the notification..thanks again.

[@ExposureNinja]

Glad you enjoyed it :)

[@cs907]

Tim, thank you for this video. Much appreciated. If possible, I would appreciate a part B or appendix of this video, adjusted for e-commerce sites.

[@HarryRonchetti]

This is insanely high-value content, it's wild that it's completely free!

[@classicalliberalarts]

I think these are the best videos on SEO on KZbin.

[@ExposureNinja]

It's a small category, but we'll take the compliment!

[@jeankilpatrick2438]

Really great value, thanks! I made a huge mistake when running PPC ads. Instead of going for the countries I knew I should be targeting, I left it open. Got lots of sign-ups for the free trial from alternative markets but zero conversions to the full product. Doh! (I think my landing page was okay though!) Just checked out your website. You have a new fan.

[@sackeywalker9124]

Hello pretty how are you doing today?

[@alyamanalhayekdesignresear1079]

Good content, so hard to find web developers that actually have and show past results of their own work. Would love to see more case studies of your own pages with actual numbers not just percents.

[@vid4ia583]

This is because case studies work for only the thing they show and are not one size fits all to go showing you what will work for you. You have to cultivate your campaigns with your developer or digital marketer as it's all over the place - needle in the haystack what can work where you have to get data 1st then find your most wanted conversion. The problem is many times the client does not get all that and think since someone shows a video that's what they want and think it will fit for them too. Good luck with that. Instead, cultivate it and weather the storm till you get to the beach.

[@Planeviz]

Thanks for sharing this information, very enlightening. I came to learn about PPC landing page conversion rates, which you answered and a whole lot more.

[@newtrinohair]

Absolutely solid GOLD advice given in this video! Thank you so much for your insight!

[@alexkuall3832]

You deserve way more attention

[@ExposureNinja]

That's so kind of you ❤

[@rohitkapoor1317]

Best advice so far

[@tsimpsn100]

So well done, such good insights snd examples, thank you

[@mattc3510]

Wow great video. That tip of check the highest most competitive search terms is genius I copy my competitors but checking how the very best sell online is a great short cut tip to see what works. Subbed

[@ExposureNinja]

Glad it was helpful!

[@anaisabel7224]

Amazing video! Lots of great information! Thank you!

[@ExposureNinja]

Our pleasure!

[@samuelmoraes2673]

Great video! I loved it so much good information in here thank you!

[@chris-ui2nt]

this video should have 200k views at least... wtf. Nice job dude.

[@ExposureNinja]

Keep watching, Chris :)

[@SundeipShuklla11]

very nicely articulated , loads of wisdom , thanks .

[@FredaThomasL]

Thanks so much. Very helpful!!!

[@ExposureNinja]

Our pleasure 🙏

[@miimcollection]

Thanks for sharing your expertise 💎

[@ExposureNinja]

My pleasure!

[@sadhna1gaurav]

Best n most valuable content in this area I have come across!!

[@joshuawilson2540]

Thank you for the amazing free content! Definitely helped me to take my marketing to the next level.

[@ExposureNinja]

Thanks Joshua! You were already amazing, so this is an honour!

[@focus-learn-attackaccomplish]

This is great for getting sales calls but sales calls and verbal copy and psychology is a whole nother thing from presale page that takes time to master

[@ExposureNinja]

*What's your favourite way of increasing conversions?*

[@dalehewett4323]

Offering a guarantee

[@stephley6742]

Really useful, thanks Tim

[@xavierm4866]

Excellent context and insight!

[@ExposureNinja]

Glad it was useful!

[@jessedameron7985]

Love the "no-obligation" part This is probably unrealistic, but... If anyone offers a money-back guarantee of generating ROI from digital marketing, or possibly just guarantee a conversion rate for collect phone numbers, I have a budget. Feel free to reply.

[@jamiemonaghan1145]

This is a brilliant video! Really well presented and delivered effectively. Found it very easy to follow! Congrats and keep up the good work. **subscribed and followed 🙂**

[@Lucas-gt8en]

Amazing video, I learned a ton!

[@peopledrawing648]

Stellar video!! Thanks for sharing!

[@jaimeigay3190]

Excellent presentation Bro! Keep it up.

[@propmap]

Awesome video. Thanks for that

[@erikgifford201]

Brilliant content, EN! Thank you! Subbed :)

[@ExposureNinja]

Awesome, thank you!

[@Mavericx6]

Amazing Video; thx for taking the time to make it and share your knowledge! Subscribed.

[@anthonytemplin6164]

Nice video! Thank you!

[@cryptogiaodich]

How to you benchmark the different landing pages and know which one is objectively doing well?

[@brunovincent5573]

Excellent, but what is the difference between credibility and social proof from the "closer" acronym?

[@ExposureNinja]

Hey Bruno, great question! Strictly speaking, social proof is a specific credibility device: reassuring people to choose you by demonstrating that others have done so and been happy about that decision. Credibility includes a whole range of other devices too though, including (but not limited to) before and afters, review rating (social proof would be more concerned about review *volume*), even visual first impressions.

[@Inanothertimeandspace]

Wow. This is so valuable. Thank you

[@MaryJane-hr5ig]

Thank you for the info, very appreciated 🙏

[@ExposureNinja]

You're welcome!

[@mindfulmoneyllc1627]

Nice breakdown!

[@ExposureNinja]

Appreciate it!

[@AntonioMACItaly]

Great stuff here, well done!

[@ExposureNinja]

Thanks!

[@mohammadsahed6207]

Beautiful ❤️❤️❤️

[@ExposureNinja]

Thank you! Cheers!

[@xiaoyezeng9039]

Nice video, offering some ideas for me to design a landing page !

[@tushar_dey_]

thanks! Closer.

[@focus-learn-attackaccomplish]

If y'all Ran heat maps y'all would know that very rarely do people scroll past the first 3 pages and anyone who does ends up costing you like 3-6 dollars per engaged click unless if your like a copywriting genius

[@itismemara]

GREAT video ! love the personality in the video. Question: how would you approach a landing page for a new agency offering 4 different services - CTA = people to schedule a call ? You mentioned not to have a landing page that has too many pages. So how would you handle that ?

[@mellow.marketer5677]

Your home page of product page should provide and introduction to your products. I'd suggest having individual landing pages for each product with clear CTA's. Then create 4 different campaigns for each product landing page. If you drive traffic all to one page with multiple products it just complicates the whole process, especially when it comes to optimising your Ppc campaigns.

[@tonyrader4812]

Really good content.

[@rubencano8233]

13:59 debe haber concordancia del anuncio en Google y el landing page

[@praveenpsg77]

Thank you so much for this video. i found it extremely helpful

[@ExposureNinja]

You're very welcome!

[@phil-spinelli]

this guy has some good tips

[@Alabocamx]

WOW reslly knowledgable

[@christinalindsay2944]

So informative! Thank you

[@TechfyFinance]

This is mind-blowing!!!

[@ExposureNinja]

:)

[@mikedoja6704]

I died at the "please call me part" 😂

[@ErikHill1]

6:50 “horrendous geek” 😂😂 you’re just as humorous as you are informative, and you’re pretty informative. LOL, keep up the GOOD WORK. Awesome videos.👏

[@ExposureNinja]

:D Glad you're enjoying them! People tell me my cooking is as good as my dancing. Both also humorous, apparently

[@edmandell3064]

Great Video. When running Google ads can you use affiliate links in those ads or do you have to send the customer to a landing page?

[@user-gp5xz]

thank you

[@orlandomartinez6759]

Great content 👌

[@ExposureNinja]

Glad you liked it

[@raphii5952]

I think he needs to work on his thumbnails but he deserves at least half a million subscribers.

[@ExposureNinja]

Haha. If you go to our channel page I think you'll appreciate our more recent ones 😄

[@cashflowdriven7036]

Great content! Does it still apply in 2023? And, does “CLOSER” need to have landing page sequence in that order? Thx!

[@roxcastaneda]

It seems I missed the eCommerce landing page, like for example the florist you mention in another video.

[@jodihalsey-aiello7413]

I love your accent :-) great information thanks!!

[@ExposureNinja]

Thank you! 😊

[@hozifatarek]

Thanks!

[@futuretl1250]

Brilliant video

[@jcvg551]

Do you have creation of landing pages for estate agents?

[@Pacificatorrr]

Please tell me those are lenses

[@marlonoreilly]

We don't have a specific designated landing page. We want our customers to be able to add more to their cart. Concentrating on one thing is not smart IMO.

[@ExposureNinja]

I'd recommend looking into something called The Paradox of Choice. It essentially says that people get easily overwhelmed by too much choice and that it's easier for them (and conversion rates are higher) if there are limited options. Otherwise, people get choice paralysis.

[@MrCunkymonkey]

what the heck that was GREAT! ty

[@kavishjash3883]

Great video. Quick question though - How important is the role-play of small pieces of content blocks over large ones on the landing page? Does having large piles of content can affect conversions? Thoughts?

[@bestetinosabiz]

You want to keep your content block as small as possible while keeping what is necessary.

[@eboennin6599]

Top 1% content guy he deserves more subs. Consider high quality gear camera top venue production and shot and a pro thumbnail fiver guy. Far poor content boring seo guys i watched have 100k subs

[@colingardner3579]

Hi Exposure Ninja! Love the content you have created so far. I have tried to reach out multiple times to no luck. I even paid for your Platinum review for my website and haven't heard anything back in over two weeks. Looking to have a refund for my money back, or at least have the services I paid for fulfilled. Any more information on this topic would be greatly appreciated. Really love the content that you folks create. Just looking for an answer for the following concerns.

[@ExposureNinja]

Hi Colin, sorry to hear that you didn't receive the review. I can see Ninja Wayne sent it a long time ago, so it could be worth checking your spam folder? Please feel free to email me [e-mail] directly in case the emails aren't getting through and I can resend the review from there.

[@theactionfactory]

great video thank you

[@ExposureNinja]

Glad you enjoyed it!

[@bluecavemen]

I been. Split test my 3 landing pages. I notice one doing better then the other more conversion. I then been using the winning landing page and making changes such changing the title, sub or color button. Like I mentioned I do get conversion..sometimes once a day other times I get conversion 2 days later. I started to up my bid to help increase more conversions. For some strange reason it stop getting conversions for the past 5 days now. It very strange. I even tested my affiliate link if it was working which it is. Im left scratching my head. It almost feel like the landing page has long interest. What am I doing wrong?

[@dalehewett4323]

Good info

[@mariammustap3160]

Hey Dale how are you doing dear

[@richmindmoney]

I´ve requested a review a couple of weeks ago and i had never recieved a review or an email from you guys..

[@ExposureNinja]

Hi. We get 100s of requests a month so there's the slim chance that your review got lost on its way to our team. Please request a review once again and, if you don't hear anything back, please email us at [e-mail]

[@JoseMiguelBenga]

dude..Great video

[@ExposureNinja]

Glad you liked it!

[@ArranVidalhallArran247]

Brilliant video....

[@ExposureNinja]

Glad you enjoyed it ❤

[@TheGrantrepreneur]

Are you in Virginia Beach? I could have sworn I was your Uber driver once.

[@ExposureNinja]

That must have been one of the decoys

[@jasondanels2851]

Wow! This video had so much potential. The title is clickbait. After 20+ minutes you divulge that if you are getting 40%+ conversion you are basically doing something wrong and not expansive enough. That you are doing really well at 15% and that 25% is an outlier. CLICKBAIT

[@ExposureNinja]

Hey Jason, that's one way to look at it. The other is that we show you how to create high converting landing pages (including one that converts at 43%), but explain that actually a super high conversion rate might indicate even more growth potential if you expand your targeting.

[@bestfailaccidentsepic9675]

I am starting to promote ClickBank offer, I have to use a squeeze page how to do it

[@eeehelpline.9301]

Tnx all

[@collegehumorohya]

If you do single theme ad groups do you have a landing page for every theme or just send them all to the same one i.e. an ad group is aimed at sports arena, and another is card compnies but i have the same solution i want them to use

[@ExposureNinja]

In an ideal world, you'd target your landing pages as narrowly as possible. However, that's not always practical (time and cost) - and sometimes not necessary if there's very little message differentiation. But typically specific LPs will outperform generic ones. If you've got ads targeting card companies (for example), showing card company examples on the page, adding card company testimonials etc will usually yield a higher conversion rate from card company traffic than non-industry specifc

[@ronjukhan23]

Nice video

[@ExposureNinja]

Thanks

[@asmaaktermsasmaakter3223]

Nice videp

[@ExposureNinja]

Thanks 🙇‍♂️

[@behanflaherty9460]

Brilliant

[@progressivehealthservicesc3205]

well done

[@ExposureNinja]

Thanks for watching :)

[@WildLachii]

What happened at 23:02 lol

[@bijansarkar1905]

nice video❤️❤️❤️

[@ExposureNinja]

Thank you 🤗

[@jenny-DD]

This guy is amazing and cute 😍 What a Hot Guy love guys with that clean look and gorgeous blue green eyes !!

[@ExposureNinja]

Me?

[@sheshirbiswas5187]

সুন্দর ভিডিও

[@ExposureNinja]

ধন্যবাদ!

[@Bruce_Yes]

like, subscribed and hit that bell button, so I will get notifications, when you drop your next golden nugget.

[@bablumirza235]

nice video

[@ExposureNinja]

Thanks

[@mdshakilkhan8671]

Super

[@ExposureNinja]

Super

[@focus-learn-attackaccomplish]

I highly doubt that anyone is going to scroll through a 35 page presale letter

[@ExposureNinja]

You'd be surprised. I don't read all the way through long pages because I normally know if I'm going to buy or not before I get to the page to begin with, but lots of people will do. Try watching an older family use the internet for an hour and see how long they spend reading copy you or I would breeze through in seconds.

[@Grewal0007]

Thanks 🙏

[@TurboPersonalTraining]

I love you