Why Levi's Dominates Denim

[@seanfshannon]

In my view Levi's are too caught up in the fast fashion business. I wish that they would go back the core of a well made pair of jeans that lasts 10 years. There is nothing better than a well worn pair of jeans that have faded with time, not these stretch jeans that lose their shape and you throw away after a year or two.

[@absar1997]

They have a separate line for that , Its called Levis made & crafted, beautiful raw denim

[@markez4730]

Fast fashion? I’ve always seen the same style and colour of jeans every time I go. Besides their addition of Chinos (unless I’ve always missed it every time I visit their store).

[@Woozer73]

@@absar1997 Made and crafted is more using the classic styles in contemporary ways, LVC is the line that sells the classic cuts and styles using selvedge denim (made in the traditional way using old shuttle looms).

[@gabrielcastillo2106]

Absar Khan lmao the made and crafted still has stretch unless it’s raw

[@weishenglau4220]

@@Woozer73 LVC costs a fortune though.

[@connierogers2840]

I love Levi’s but hate the price .. made overseas with way cheaper material...

[@shaduck06]

never over $40, does me good

[@lattedevin9462]

Levi’s offers made in USA jeans, but they’re $200+, and I think they only offer them for men, which is not that great. I wish I could support American made products but they’re mostly expensive compared to the overseas made products :/

[@connierogers2840]

lattedevin yikes!👀👀

[@codycast]

lattedevin which is crazy given that the process is so automated that the cost of making jeans here or China should make a very small difference

[@ohyeahyeah7520]

Found a pair of Levi’s for £8.25 here in dubai

[@philip2180parker]

Still able to wear my Levis bought in 1969, OK I have cut them down to shorts but hey after 50 years !

[@smokeyeyes2805]

Woah oldie

[@GreenAppelPie]

I was a major Levi's fan and was all I wore until they started making them overseas and out of much thinner denim. They used to last for quite some time and got so soft and comfortable.

[@ouranhshc100]

I blame jeggings. Aka Jean leggings

[@codycast]

Same. A classic Americana brand now just cheap Chinese junk

[@dalhousieDream]

They're still good depending on which model...I've worn them since the 60's

[@jani73]

501’s are 100% cotton. I’m going to taper the legs myself with old Pfaff.

[@Sky2theRim]

If they didn't do that like everybody else they would have gone bankrupt its the best decision they could make.

[@StevenBerns]

I stopped wearing Levi's for years, but they won me back with the 512. Great fit and washes.

[@wheisenberg5435]

Just found a long lost pair of 505s and they are a great fit, better than my old Wranglers.

[@Yes-wo7lk]

@Juan Serrano Hmm have you tried Levi 514s?

[@betterlivesonourminds]

Great washes scrubbed on by children as the CEO looks at his bank account and still doesn't know the difference btwn made to measure and ready to wear.

[@moexilla]

I can only wear the 512. There are some nice slim fit jeans out there but the 512 got that tapered fit which I love

[@akiyachef_5213]

By the way for people looking for the older type of Levi’s jeans they have a separate line specifically for the whole high quality and long lasting market, they’re called “Levi’s Made & Crafted”

[@jadenyuki3138]

And don't forget the orange label

[@soominkim3738]

bought a thrift store pair of levi's, easily best purchase I've made in a while. comfortable, still durable, and looks good

[@thndr_5468]

1:03 what made you think this was a good idea?

[@shivamchaudhry5959]

So what man?

[@kdids]

Who the hell told that other chic to show us the worst moonwalk of all time?

[@christiandeuctor3606]

I feel oppressed.

[@bartelj7382]

The fortnight dance HHmmmm

[@medicfriends8163]

i was rofl so i guess it works

[@evaristegalois6282]

_Levi Strauss has clicked the like button !_

[@octopus_prime]

They use their profits to take away your gun rights.

[@yannickmartens1428]

American Icon made by a German immigrant

[@JonShanny]

Triton immigrants - we get the job done

[@codycast]

To me that makes it more American. America is all immigrants. It’s what’s great about it.

[@kableplaskey4165]

@@codycast I wish everyone thought that way !

[@vimos.9996]

Polo Ralph Lauren is an America icon, and he is a Jew sooo

[@chinoamaya4323]

Well Jacob Davis is the one who actually invented the jeans Strauss just sold denim

[@erickromero2330]

I love Levi's Jeans. I won't wear Jeans unless they are Levi's.

[@bradenwood817]

LSCA. Erick Romero wranglers are better

[@jameslower8947]

Same

[@whatsup4807]

So which number of Levis you recommand for the SHORTS? :)

[@Poemwriter_Angelo]

most my jeans are levi strauss, but i also have lee, wrangler, diesel, and a pepe jean that torn after a week or two. but the wrangler one feels equaly as strong as the levi's also, japanese denim is far more superior than levi's jeans. but also far more expensive. and you don't even pay for a name and their expensive ads included. but pure quality.

[@pattykoutoumanos7983]

In addition to being a fashion icon, they are one of the only denim brands looking for environmentally sustainable ways to produce their denim. Denim production wastes enormous amounts of water and creates tons of pollution and they are researching and maybe already producing denim in sustainable practices. I can get behind this 100%

[@killbuzzygamer3220]

Levi's is doing their best in India Give at a better price than ever

[@jbasumatary7861]

I buy it in the end of season sale either 50% off or buy one get one free 😁

[@alfredhitchcock45]

Indians are the stingiest people on earth

[@killbuzzygamer3220]

@@alfredhitchcock45 seems like u are the most stingiest person I have ever seen 😂😂

[@makodad]

@@alfredhitchcock45 They cost $20-30 in the US and $40-50 in India, who's the stingiest again?

[@RaginYak]

@@alfredhitchcock45 💯

[@afifkhaja]

CNBC's business reporting is just phenomenal

[@JohnJericSanJose]

The Levi's bell bottoms from the 70's should make a comeback

[@JonathanRodriguez-gr8mg]

💖 For Levi's, you Levi's are of the greatest Jean brand in the world, that's why jeans makes me feel good and look younger. No matter what age or where you come from.

[@jestag2]

Bought my first Levi's 505 back in college. Still have it and wearing it for almost three decades. If not for my extended waistline, I'd still wear it today.

[@Yorker1998]

I have a pair of 505's that I've been wearing on a regular basis for almost 3 years now. Little tearing on the cuffs and fading of course but they are still very wearable. I'd say they have about 5 or 6 years left in them.

[@mjg239]

Very cool. Where were they manufactured? Made in USA? China? Levis production varies so widely these days.

[@Yorker1998]

@@mjg239 Mexico. Mexico is considered to be one of the best when it comes to Levi's quality.

[@shadyyam2488]

honestly, I won't give up on Levi's yet because they still produce some great denim even if they aren't manufactured in the U.S. It's just heartbreaking to now classify them as a hit-or-miss company because not too long ago having a pair of levis meant having a piece of clothing that will last you a lifetime. Now you have to go in-store to see if the quality is really good or not for you to wear your entire life.

[@anishaw552]

I have 2 Levis denim jacket and I love it, Levis long live in India

[@jacobandferb]

She sounds like the voice of Panera commercials

[@swesleyc7]

She's got vocal fry: endemic with women today.

[@Meeeeeeeeeeeeh34]

Jacob ..... I know I’m going to be hungry for the entire thing, and I don’t even like Panera

[@redmusichouse]

Dichotomy & Balance it sounds so annoying I can’t finish the video

[@sutats]

The now former Ceo sounds like Billy Bob Thornton.

[@diosdadosantiago3360]

Would buy made in USA only. Costs more but its worth it.

[@dalhousieDream]

YES!

[@octopus_prime]

They use their profits to take away your gun rights.

[@diosdadosantiago3360]

@@octopus_prime Show the study/proof. Otherwise you're making it up.

[@octopus_prime]

Levi Strauss CEO takes a side on gun control... google it. Can't share links on some pages.

[@diosdadosantiago3360]

@@octopus_prime Gun control is 100% fine with me. Anything to prevent mass killings of children and other innocent people all over the world...

[@myplaguesify]

i started wearing levis since i was in grade school a levis 565,fashion evolves year by year but i did not change my roots of being a levis user,my family now and my grandparents before wear levis,for us Levis is not just a fashion but a culture nobody could change.

[@brianboyd5564]

I have several original vintage levi jackets from the 50s through to early 70s. My fave is an early 50s type 2. Love Levi's

[@TheJoe89jan]

I was a huge Levi's jean fan until the quality started to go down hill. Recently however, Levi's has made a comeback. I like their new fits especially the 541 athletic fit. I just wished they continue using better quality Demin and not overseas cheap material.

[@jomolololo4398]

Even in the caribbean we know the best jeans is a Levii , who doesnt love one and have their fav fit , 511 🤘

[@sentinel151]

541

[@MizzPrecious92]

505

[@limitsatinfinity4393]

510

[@frankblanco7163]

Yardies 511

[@HaidurShah21]

512 slim taper

[@nawazshariff190]

Levi's 👖 is superb quality, Levi's original jeans since 1850, world's first jeans Levi's, Levi Strauss &co, sanfrancisco, California USA

[@ArrenHidalgo]

Levi's keeps on making new jeans for each climate. I think their jeans are really great. Pricey but it lasts long!

[@jamescarr1467]

As a teenager in the UK I bought my first pair of Levi jeans. They were expensive (3Pounds/pair) In about 1967/8 they changed the material. We had to buy them 2 inches too big so they shrunk to your size--not anymore. They went crap and lost their niche in the trendy stakes. I think the jacket quality lasted a little longer---the jacket cost 3 pounds 5 shillings back then. I now live in Thailand and laugh at all the fakes.

[@1024raquel]

501 is still out there, I remember wearing my brother´s pants after like 12 years and making holes in the knees by using them not by buying fake wear out jeans that costs hundreds of dollars. Now I migrated to the ultimate mom jean... Signature by Levi Strauss & Co., and still, I think is the best fit and quality in the market for the price.

[@Mark-xh9ne]

Old Levi's (20years +) lasted almost forever. As I have replaced them with new 501s I have experienced rips, and belt loops detaching. Never had a chance to fully break my new ones in as they wore out in a matter of 18mo to 2 years. I expect this from washed/distressed jeans but not shrink to fit. Who makes quality raw denim now days?

[@Monica-ie6nn]

My favorite jeans. They fit so well and last forever.

[@Kevin-se7bg]

Thank you for covering this content!

[@kyunghooncho7845]

It's not a good or bad matter, Levi's is just a history of the jeans! My choice for jeans is always Levi's

[@vaishalishinde7326]

I'm from india . I have many collections of Levi's Jean's., shirts, t shirts and shoes. my most favorite brand👌

[@DJTrump47]

i like the huge variety of fits and colors Levis jeans offer.

[@danabram]

Thanks for answering questions I never even considered but am glad now.

[@dax_shooter1143]

I love LEVI'S. I feel sad when the Levis factory was closed in late 90's or early 2000 here in Pasong Tamo, Philippines.

[@nathanpelayo]

love their 510's and the sherpa jackets

[@НадирТокомбаев]

My grandpa was born in the Soviet Union and everybody dreamed about the original Levis jeans . Levis jeans where a sign of rebalance and youth. But for having them you could even go jail. Now he lives happily in the US waring his 501s!!!!👖👖👖

[@kyhi9645]

HAL-9000 approves

[@sanchirenkhtur6770]

These companies should first look at CNBC’s comment section before doing a market research to appeal to the customers 😂 . The feedback is just so insightful

[@kamikazekid94]

If they made their jeans like they use to instead of the stretch like everyone else they would be back on top

[@drwisdom1]

The Levi's CEO is absolutely correct at 8:05 when he says they lost their mojo. I have been wearing and collecting Levi's since the late 1960s and have many dozens of jeans. But I haven't bought a new pair of Levis in around 20 years, not because they are made overseas, but because they are made from paper-thin sandpaper-rough poor quality cotton. No matter how much fake fading or factory holes are added, you just can't make a decent pair of jeans out of cheap cotton. Levis is getting so cheap that they went back to single stitching, which can unravel, just to save thread. The Levi's story is a great example of American business. It is a 150+ year old company that spent generations refining their jeans in an attempt to produce the highest quality product. The result, the Levis 501, is one of the greatest products ever created. But cheap foreign competition changed the equation to how far can Levi's lower the quality and still get away with charging a premium price. So instead what is being sold is ersatz Levi's and its time to cash out through the stock market.

[@111danish111]

Levis is still one of the few companies which make true waist jeans.

[@patthetrucker5670]

I found the 511 premium advanced stretch at macys. These feel so good I bought 15 pairs. They are very stretchy. I can't wear the really 511 but these fit just right.

[@diva77379]

Memories. Levi 501’s never thought about 105. Creased up with red house shoes. 105 is another freeway!! As well as uhhh CM.

[@robertg1h2]

Her voice is a bit exhausting!

[@Gr95dc]

it's really annoying

[@redmusichouse]

It’s called vocal fry. It’s the throaty inflection at the end of every phrase that sounds like you’re asked. Very unprofessional for a narrator.

[@KibAJoel]

She needs to take a gulp of water.

[@gorecassady1632]

Hari Nair ouch!!!

[@ronaldslump]

It’s a high pitch voice trying to sound low pitch but ends up very frog like 😂

[@aether4554]

I will forever love Levi’s denim, especially the 511s. However I don’t like that they’re mass produced and how there’s flaws in every pair of jeans. I’ll wear my pair from time to time, but my loyalty is to Japanese selvedge denim. Construction wise, it’s just legendary, and the fabric is like no other. Most don’t even know the raw denim scene, nor selvedge, and most wont like it once after they encounter it. Brands like Iron Heart are AMAZING and imo the best at the denim world. Price is insanely high but you’ll understand once after you’ve worn them for the first time and how they really for years and years. Just my 2 cents.

[@fifsbiznetwork]

All my jeans and shorts are Levis. I love the fit and colors! Very durable and comfortable 👖

[@leighton12]

Everyone knows Levi's so that itself ensures longevity, especially when the jeans are at a price that's right and the fit is excellent not compromising on quality simultaneously.

[@MegaSomveer]

The choice of Steve Jobs & Jeremy Clarkson too :)

[@rawsanity27]

I feel like everybody has owned a pair of Levis in their life at one time. I know I deftly have. I Love My Levis.

[@thefemmefatale9634]

As a student, I only have 1 Levi’s jeans. The price itself is really expensive, P7,000. I’m glad I have one 😆

[@sbsb7845]

IRONICALLY LEVIS Jeans are made in the same Factory as any other Jeans..Just with different Tags and Prices

[@paulaqueirosz]

They have a good cut, and you can choose based on leg length and waist.

[@RaginYak]

So true.

[@GarudAtma]

very very true fact

[@Fadlinification]

Please look into Levi stores in Malaysia...idk if the staffs or the management, but they change the denims with replicas.

[@izkrnv9276]

Lol. Report dekat KZbin buat apa? Hahaha

[@Fadlinification]

@@izkrnv9276 mana tau, kot2 depa ternampak. Ala free ma...haha. plus Ada awareness jugak supaya berhati-hati beli jeans kat sini 🔊

[@itisyouthatiadore]

If you have proof make a formal report,until then, this is just a heresay.

[@Fadlinification]

@@itisyouthatiadore already tweeted them and got reply, thanks..!

[@kuncikesuksesankeyofsucces8710]

No wonder, we got fake premium jeans from malaysia too

[@inigojuancarlos]

Boom or bust I still love my 501s since 1985 (I was both at 1979)

[@Poemwriter_Angelo]

love her emotional voice. its as if she cried herself to sleep and woke up with a dry throat being depressed. i'm into that.

[@ZoraTheberge]

I really think there is room for a really well made American jean at a higher than average price point. There is a customer who would be willing to pay a little more for a superior product produced entirely in the USA.

[@gilbertoflores7397]

Levis does make USA made jeans still. They're pretty expensive, and made in limited runs, but they do make them, I think they're sold exclusively on their website though.

[@edwardcm9175]

I love Levi's and will keep buying them over Gap, CK or whatever brand..

[@lifeiszain]

My parents had a jean wedding and my posh grandparents had a fit

[@highkingofmidwest5277]

They forgot to add that Wiz Khalifa was a huge boost to Levi between 2010-2017 with 501 jeans and camo shorts he made it very popular

[@DemetriosLevi]

I'm a fashionista named Levi, and I don't own a single pair of my Levi's...I feel this is a sin, somehow...

[@dandyrayhan3970]

They dont make great jeans anymore, most of their jeans were stretch and manufactured in China or something, better off buying from better brands like naked & famous.

[@beachboi6196]

Dans they made in chins

[@ThisIsNotRelevant]

Anyone who calls themselves a ‘fashionista’...

[@swesleyc7]

@@ThisIsNotRelevant is not a man.

[@kellyleung1332]

Dichotomy & Balance toxic masculinity yikes! He’s more of a man than you’ll ever be, he don’t go insulting strangers on the internet for being fashionable

[@aryanrusty]

My fav denim brand

[@mikelykan.9416]

I do like the new engineered 502s. One rinse colour look similar to 501s but are as comfortable as track bottoms.

[@ryansheehan340]

I searched through the comments to find something to do with the 502s. I love mine, little more slim I find than the 501s

[@Tiger24kicks]

Levi's will always be 🔥🔥🔥🔥 rite now my favorite Denim brand is Nudie Jeans, Naked & Famous & Levi's.

[@garvgoyal2284]

I love Levi's

[@decnijfkris3706]

start selling at wholesale shops instead of fancy way to costly Levi's shops. A golden advice for free. Totally free.

[@colemancalgary5260]

I’ll buy if they make them in the USA again. Why can’t they open one plant in the USA for the people who want 501s and charge extra I’m sure it would do well

[@rainhardoctovianto6991]

They do make those for the niche market, check out LVC (Levi's Vintage Clothing)

[@nunyabeezwacks1408]

Rainhard Octovianto, LVC are somewhat difficult to find, and when you do find them, sizing is spotty. Even the original “made in USA” shrink-to-fit 501s using Cone Mills selvege denim with the resultant leg twist had more uniform sizing.

[@schwinnstingrayguy3757]

Coleman Calgary just buy the cone denium Levi’s. Made in North Carolina

[@gilbertoflores7397]

They sell USA made on their website. They're at a super high premium, but they offer the 501 USA made all the time.

[@goldfishsnake]

@@schwinnstingrayguy3757 Didn't the last cone denim factory shut down?

[@whiskywillie]

Excellent presentation!

[@Hussleman1]

Levi's 501s the best Jean's ever, that's all I wear since a teen I need levis sponsorship for this loyalty lol

[@devilzdandruff9199]

Levi’s are not Levi’s anymore and haven’t been for a long time. A pair of Levi’s lasts less than a year these days. Compare a pair of 47MWZ’s to Levi’s 501s. It’s laughable.

[@Hussleman1]

@@devilzdandruff9199 ok I only wear them once or twice any ways so what idc 😂

[@devilzdandruff9199]

DroopyHussle You just said that “they are all you ever wear” and now you say you wear them once or twice? Lol, ok.

[@stevekim809]

Too bad their cone mills plant in NC has closed down, they produced some of my favorite style jeans. Levis will always be an American classic!

[@bioroid09]

2019: Will this be a boom or a bust? 2020: Covid-19 hello :)

[@sutats]

It's still a respectable brand and I always enjoy making Levi's jeans try on videos.

[@gaporyusoph2085]

I remember the first time My father bought me a jeans, that was in 1976 I was just about 13 years old! And the brand name is Levi’s and that was my first pair of jeans!

[@MM-le9en]

My father used to have a clothing store during the 90s in Perú and i remenber when i went to the Levi`s factory in Lima to see some collections, it was AMAZING!!! So many models, merchandising, colors, etc everything made with Peruvian 100% cotton good quality, prices, many wholesale buyers trying to get all what they need like crazy, it was the best moment for many years till the goverment at that time let the polyester fabrics get in with so low prices and bad quality, the factory closed and levis is now coming from Chile or el Salvador, so thin and expensive, not more the quality it used to be.

[@XMan-iv7ir]

I never have had Levi's.

[@harrywongitbeso]

I miss Levis Orange Tab Jeans. Bought a few in the late 70's and early 80's.

[@thattannerguy856]

Me: it's almost midnight KZbin: want to learn about Jean history? Me: click

[@xXx.......]

Being a Millennial , Levi's is my favourite. I wear them everyday for atleast 5 years and they so last still. Wash them once in 2 weeks or 3 weeks

[@SkullDivisioN564]

A pair of Levi's are $120.00 here in New Zealand.... that's why I wear IFD.DNM's more stylish & 2 for $100...

[@IRSisinmyfrontdoor]

Before: Levi is a clothing company After anime: you mean Levi ackerman

[@pinkcrayon18]

Love the brand and the japanese made jeans are awesome!!!

[@chinito2912]

Don’t really like the jean’s fit but levis got the best denim jackets

[@blackburnheart]

I just bought two Levis jeans yesterday, I really liked'em.

[@ham1rthatsit]

We can easily say that Levi’s sell “EMOTION”

[@levilandlord]

I use to by Levis back in the late 60s. Levi shrink to fit made of good strong heavy denim it would shrink to a perfect fit. The dye would blled out and over many years would take on a look that can not in any other way but wear and wash achive. Many pairs worn over years. Then we got the preshunk nothing compared to the original, over the years they have changed the denim used and every year the material get thiner does not fade and then they add prosses to try get the fade look. look so crap, Ripping introduced what rubbish, add elastic in material, made with recycled plastic etc. No wonder there maket has hit the bottom. Just go back to making proper levis. And ones they now say original made in japan are no wear near as good. All we want is good old style hard wearing LEVI jeans like in the 60/70/80S

[@maroulio2067]

the best- straight leg and the only brand I wear

[@jthugg1058]

The hood got love for Levi's

[@WmMarkSearcy]

Amazing that the Levi Launderette commercial was never mentioned, one commercial that put the brand back in popularity.

[@bobsmith-ji2uh]

Their main problem is you can find equal of not better quality for half the price. Also why do these companies get involved with politics. Just make a product people want to buy and feel is a good value.

[@LazarusSlade]

Don't forget about their commuter line. Levis is the only mainstream brand that will cater to bike commuters.

[@crs50]

I wear Levis 501 & 511 since 1980's up to the present day, #Levisnevergoesoutofstyle!

[@aniketrana1609]

I'm obsessed with Levi's

[@tambor76]

Levi's were great. I dunno what happened. Used to be they would were all consistent size wise right off the shelf. Now you can buy a bunch of the same size and they're all different.

[@iglesiacristoprincipioyfin7545]

1970s Levi’s are worth around $90-120 now in the resell market

[@cocoacoolness]

The only reason all my jeans are Levi's is because they're the only store to actually carry my size. Im very tall and so many stores dont bother to make their clothes long enough for a range of people

[@RJLS98]

How tall are you?

[@cocoacoolness]

@@RJLS98 I'm 182cm (6foot)

[@RJLS98]

@@cocoacoolness Im 1.80 and yeah pretty tall for a girl !

[@benx2230]

They just fit better than any other jeans.

[@grevilleprince6621]

i love levis jeans a lot lol

[@uniqprson2849]

I love this Brand

[@redrooster1908]

A female in Levi's back in the 1970's was pure gold. That's one reason why I got some bad grades in high school.

[@mohd.2127]

These videos are soo informative.... i sound smart infront of my peers 😆