Why Lloyd Banks Is SELLING His Next Mixtape For $100

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[@biglahtherealbiglah3988]

This is not about an artist just selling an album, it is about a real talented artist knowing the worth of what they are selling.

[@lyomon9981]

Nah , he just wants to make more with the people he got …

[@biglahtherealbiglah3988]

@@lyomon9981 apparently you don't know anything about the plk everything he has dropped over the years is pure classic

[@TheTillmanSneakerReview]

@biglahtherealbiglah3988 that doesn't make his statement wrong. Lloyd makes classics. However, he knows that he doesn't have the brand power to maintain mainstream success. Therefore, recouping his value will be tough. I'm buying it just for nostalgia and because it'll become an instant collectors album.

[@lyomon9981]

@@TheTillmanSneakerReview thats what I said, makin more money from less people

[@tracksphantom540]

I hope it comes with a NFT and really dope collage mini book with 40 pics of him growing up. 🎉❤

[@arkitekmrj]

The disconnect is that fans don’t know how much 1 stream pays. The artist know though. Some fans care and some don’t. The right supporters will pay whatever you’re asking for

[@morpheus6d9]

Nipsey did it :shrug:

[@Munn1bagshib]

Right

[@chicodimdim3025]

This was my exact same thought.

[@chosenonebeats]

There are 1000 people in the world that will pay for that album & will net Banks $100,000 verses putting in on streaming and getting pennies. Makes all the sense in the world for Banks to do it!!

[@chosenonebeats]

@SongBender if you have a following it makes sense

[@knowEgo]

Maybe McDonald's should charge $100 for a happy meal? Maybe the *Dollar Store* should charge $100 for a bag of chips? Maybe they should charge $100 for a gallon of gas? Well.....I think they do that already lol Look, its not the consumer's job to make sure the artist is living comfortably, you charge a fair price for your product, I like it, I buy it - that's that! Plus what's the justification for changing $100? Did you record your vocalz with an invisible microphone? Did you live with a family of monkeys that produced all your beats? Next this dude will be charging $10k for one concert ticket!!! I know his name is *Banks* but I wouldn't dare spend $100 for anybody making music today!

[@chosenonebeats]

@@knowEgo where was all this fuss when Nippsy Hussle did the same exact thing? Art is subjective there no such thing as “fair price” especially coming from the artist directly. It is what it is, if ain’t for you keep it moving.

[@knowEgo]

@@chosenonebeats never heard of Nipsey Hustke until he was killed....never heard of the guy! And you're right art is art! But there is the case of something being to expensive; example if I created a soft drink and marketed it as a coke a cola competitor and coke cans cost $2 bucks but my soda cost $200 my drink would be too expensive for the market I'm in! In Banks situation his product is way to expensive for the saturated market he's in! That's all people are saying....it doesn't matter if he or anyone else feels it's worth it, it's what the market dictates.....

[@chosenonebeats]

@@knowEgo he is not appealing to the mass market consumers, he’s appealing to his niche core fan base he’s already built.

[@marzdavinci5970]

Banks deserves the support. I'd like to see the type of work Lupe would gate behind that price point.

[@ManishWayz]

Nipsey Hussle did it with the "Crenshaw" album!

[@davemerkury]

I get the thought process of younger millies and gen z’s because it’s all they have known; meaning DSP’s. But as someone who has bought tapes, CD’s, vinyl, and mp3s, you will pay for what you want. Anyone that says something is too much, that’s bs because people justify spending their money on what they want. Companies understand this and they continue to sell products to consumers at a price they set. Trust this, you can’t go into a business and name your price..they tell you the price, and either you pay or someone else will.

[@river718]

All serious artists should be charging $100 for their albums...

[@PoetSupremeSINY]

Yeah ok and have boxes full of unsold cd's cluttering up your living room... only big names with fanbases can attempt this. Don't make it seem like an average indie artist can pull this off its nonsense!

[@river718]

@@PoetSupremeSINY Although I greatly respect your opinion, I'm not sure if I can agree with such a cynical perspective. Could it be as simple as doing the due dilligence to identify your audience and strategizing a solid marketing plan based on a short run of physical product? Is it possible for a serious independent Boom Bap artist to do whatever it will take like perorm at coffee shops, book stores, supermarket parking lots, neighborhood art walks, block parties, and local music festivals, like how the Rock, Americana, Shoegaze, Punk, Country, Jazz, and Folk artists do? Maybe more Rap artists and Beatmakers need to stop making excuses and come off their high horses and busk their art directly to the people. In the 90's rappers sold their music out the trunk of their cars. DJ's sold their mix tapes in the park straight out their Jansport while on foot or bicycle. Maybe the culture need to go back to hand to hand hustling?

[@PoetSupremeSINY]

@@river718 I agree with you 100% I was a 90's rapper doing all the things you spoke of. I'm just saying in this day and age I don't see that kind of grind or even hear that kind of product that would warrant someone asking for $100. I try to keep my ear to the street but honestly I haven't heard anything worth my time or money for that matter. Everybody sounds lazy even the "underground artists" just churning out crap music. Nothing real nothing motivational nothing political just money sex drugs... repeat.

[@skoolhitdabutton]

Got my CD game on point in Columbus Ohio....no middleman...and the people actually KNOW me. Yeah Im old, but you not paying me in decimal numbers ...ya heard !

[@DOMCRUZMUSIC]

I personally wouldn’t buy it, unless I’m absolutely mind blown by it but I highly doubt that.

[@SugarDaddyScottie]

DAMN!!! You dropped a bar! “When image supersedes the product, you are in the music business”

[@beatprocess]

Bro. This is great. This will help tapes, CDs, and lps come back stronger

[@menesmym]

Everything sounds cool on paper until you realize you first have to have a very good following to actually sell the 2000 copies.Known artist have a very good chance with this💯💯

[@dbutta2496]

Which he does

[@burn1gotbeats]

I like the business model I feel like he should maybe add a t shirt and a live show for a $100.00

[@WreckAsketch]

Thank you for speaking up. I just came across your content, and I have a lot of respect for your insight.

[@SilasGunn]

Good point... back in the day... the album you got was the album the artist made as the best representation of their work and creativity at the moment. Great reminder.

[@beatbuildersstudio]

Great take. I think you should get E-A Ski on a podcast about DIY. He sold out his special edition sample machine through the power of his own brand.

[@RealDLMusic]

This video’s money!! It gave me an aha moment for re strategizing my music and my marketing. People that say you can’t do it say it cuz they’re scared to believe it cuz they can’t see it. I know cuz I’m like this sometimes. Awesome vid Curtiss

[@lions1079md]

They don't want to spend 100 dollars on a mixtape but will spend $1700 on that new iPhone 16 tho. 🤷‍♂️

[@ejayemike6541]

Hell they'll even spend that on designer shoes and accessories just to flex.

[@Bo55edup]

That wasn't a good comparison 😑 c'mon man🤦‍♂️. An iPhone is a literal pocket sized computer with endless capabilities that the money spent on one is an actual investment. Lloyd banks mixtape is solely for listening and I'll more than likely need my iPhone to make the purchase for access to the album if I don't already have a computer🤷‍♂️.

[@kingdaveiv05]

Is it possible to do it both way? Some super fans may not be able to afford $100 for an album over food and other necessities.

[@ajantsmith6139]

I didnt haven't money to pay for Spotify the last 2 months. I was prepared for ads then i discovered there's a finite number of songs you can click and play per day. I love music so I'll probably just buy another subscription when I have money.

[@tracksphantom540]

That Album better have a collage of pics or a NFT or personal thank you letter written with a fountain pen or a barcode for a limited edition sweeter.❤🎉 That will make it a collectors item .

[@iLLSpotMedia]

Huge Bank$ fan here...trust me its worth it to us

[@rymeyflow947]

I would buy it just to prove his point! And thats LOVE for the Idea that our Art is worth more that a quarter of a doller!

[@MultitaskingGuy]

6:20 I feel like that if you’re gonna sell a CD for $100 you need to sell it with a T-shirt. It doesn’t have any expensive T-shirt. It could be cheap.

[@brysonmercury]

Eye opening, thank you for sharing this!

[@vincentpaula3184]

So say one person buys it and now has the files. Once it’s on the internet, it’s shareable

[@CedrianX]

Famo, I appreciate the content. BLESS

[@dynamic9016]

Really appreciate this video.

[@Pettidee904]

Superior information Brother thank you!

[@mrdiego1781]

somebody gone buy for 100 ,load it on their computer and then everybody gone get it for free ! fa me to buy it i would have to hear that6 shit 1st or a snippet or something !

[@TUNEDPIECESMUSIC]

Great perspectives!

[@jimmygotsoul13]

Nobody says nothing when Beyoncé and Taylor swift sells tickets for a one night concert for 400-800 dollars for songs you already know and heard

[@ChaosBeforeOrder]

Good point, and a lot of those seats don't provide the same experience, you might be in the nosebleeds not hearing shit but static and echoes

[@jiggaman000]

People have called them out for that. People always say something, even if you weren't aware.

[@smoketotheceiling]

Caskey did this in the begining of the pandemic under the assumption "Well, i don't get a stimulus, my fans do, maybe if i can sell 15 of these at 100 i'll get me a stimulus lol" went on to sell 1,00 and come up on 100k off an exclusive album the internet has yet to hear

[@LDEPOV]

Thanks, Curtiss! Valuable information. In my opinion, music is such a downplay compared to other products or professions, maybe too, because there's so much of it some people forget its value. As artists or consumers, some believe music is not worth being a high-ticket product to the point where free is an option. But iPhones, Cars, Cigarettes, Coke, etc., continue to have buyers even if prices go up or it's terrible for your health (the power of branding and marketing). Music should be as crucial as anything else.

[@Minyobi083]

There are levels of trust and respect from both the artist and the consumer that have to be at play for the $100 album to play out favorably in the long term. I'm not familiar enough with modern day Lloyd Banks to comment specifically about him, but no amount of going to the "real fans" card will get me to part ways with a hundred if the respect/trust dynamic is out of balance.

[@lensflare336]

In a time were the streaming revenue is getting smaller for artists who isn't as big. This go change the way artist who want to be profitable do things. Banks have a loyal fanbase he should be able to move a good amount of units.

[@Sketchnificent]

It always irks me whenever I see people who call themselves “fans” wanting to question their fav when they price their work/ merchandise to high. Just like people try to drag Beyoncé for her high price concert tickets. Lloyd been in the game for years he’s worth the $100 if not more.

[@soulstades9575]

I’m feeling this I been thinking to my self trying to find another way to sale it besides streaming

[@drum877]

Maybe if it came with an NFT or a show ticket.

[@davidsmith2006]

I highly doubt the music will be good enough to justify this amount

[@quesostuff1009]

Keep it a bean Im wondering when music is going to follow the video game model with special releases and stuff I’m not spending 100$ for just some mp3s But if you’re adding some bonus tracks , some concept art or behind the scene content. Or something tangible, now we taking (not for me but I can see the vision)😊

[@TBURNATV]

DIY er 4 Life .... Greetings from Germany love this Content !!

[@ArchThaBoss]

There’s nothing wrong with what banks is doing. Folks will pay 100+ to see an artist perform the same songs 1 time that u wouldn’t pay $100 to own forever and listen to whenever you want? Music is severely undervalued. But it’s u devalues because artist themselves don’t value it. You’re only as valuable as you think you are. If that man wants to charge $1000 for his album, if someone wants to hear it bad enough they will pay that price. This isn’t some sign for artists to price their fans out of the market, just don’t undervalue yourself. No one can tell me a Lloyd banks album isn’t worth $100. Even if you personally wouldn’t pay it doesn’t mean it’s not worth that. It’s time for artists to take back control of their art. It’s not worth fractions of a penny per play no matter who you are. You’re worth more than that

[@himchief6015]

from the punch line king? where do I put my banking information?😅

[@steelokey]

I don’t understand how people say there is no money to be made on DSP’s lol. My couple hundred I get every month helps me a ton when certain bills hit & I don’t got enough from my 9-5. Just tryna connect wit you g , so I’m asking all sorts of questions haha

[@demodeiowa]

Most people relying on streaming never toured a day in their life

[@taylorstep8135]

if its a physical album then I would say its worth it. my favorite rapper Brian orchestra make vinyls that at least $100. real fans will support. albums/CDs used to $30.

[@franckateba2970]

People will buy....honestly for sure including me.

[@aevi09]

its the convenience of having being able to listen to songs on multiple device. unless banks is selling CDs...he better allow downloads to multiple devices from 1 purchase, or its a waste of money.

[@bulagazibaggy1511]

This nails it for me when it comes to your podcast, it about s quick up. Point blank period, I wanna make money, but I want my song to save a life or inspire a life of the disadvantaged as well, not only the fortunate. You guys are speaking narrowly and from a comfortable position. Based on your economy. Thanks you streams I got to know about MC Abdul, from Gaza check that boy out. Amazing

[@arrow-gee]

"Impossible Is The Opinion Of The Incapable." - LaRussell

[@jujuthaguru]

These streaming platforms are doing this to themselves atp cause $0.004 per play is craaaaaaazy! 😵‍💫

[@BarkingForBroccoliBG]

I think if its a physical cd and/or vinyl limited editions. Hell, I 1 of 20 hand painted Cold Crush Brothers snapback cap from Grandmaster Caz website for $150

[@Nestradamus]

Lloyd Banks has a die hard boutique fan base. He will succeed.

[@Tbatbatba88]

Watch that thing go platinum.

[@theo.n.e.records]

I've been doing this since like 08 and never stopped. Never went for the $100 mixtape but I've definitely thought about it because of one of my song's title.

[@theo.n.e.records]

@@TheRealCalijokes01 like a fan posting it?

[@DuranInternational]

I would never pay $100. cd’s are still being made and they don’t even cost more then $20

[@simonfarre4907]

What doesn't make sense about the 100 dollar thing is, why not sell it at normal-or-slightly-above price, say, 25 dollars, and it's direct-to-consumer? Why it gotta jump to a 100 dollars when it's directly? Seems like if he sold it at 30, directly from him, he manages the packaging, mailing it, all that, he'd still make vastly, vastly more for the mixtape than what is currently. And he would _still_ prove his point.

[@SimNgo1]

Game changer!!!It doesn't matter who has done it before the more the merrier 🚀🚀🚀

[@EDGRAYMedia]

I have other products that sell better than my music so what I normally do is just package the cost of the music in my other products and tell them the album is free. Obviously I don’t get music credit doing this but it’s not like I’m probably gonna be a big star anyway I’m trying to make money. I’m not trying to be a star. That’s my method lol.

[@Civorai]

I am not a fan of Lloyd Banks, but if it makes sense I will buy the album even if it was a hundred bucks. Like if it had like at minimum 25 songs or if he had music videos included. I'll have no issue because that would be what dollars per song and then he's selling it directly so he gets the full profit it's not like with back when we were buying CDs he was only getting a certain percentage. But if it only has like 8 to 10 tracks on it and it's a hundred bucks I don't know if I'm going to be cool with that, and then it's like I got a hope all 10 of those songs are like bangers to the point I want to play them often. So it's not an issue with the price my issue is that I hope the number of songs or what comes with the album is worth it

[@richbarrrett9358]

I don't use streaming sites and will never pay 100$ for a album. I support independent artist, but if they charge that much for a project they would loose my support. You nighas are crazy.

[@burn1gotbeats]

I agree

[@CHENCHO801]

I’m definitely buying it

[@wr3ncher]

People won’t pay for basic necessities. If ANYONE pays $100 for a whole album their priorities are wrong.

[@realitycheck1092]

IM BUYIN IT

[@MultitaskingGuy]

2:35 nipsey did it while he was super poppin. Lloyd is Luke warm If his project he’s been dropping have been great I would’ve been seeing videos of people talking about it I’ve seen nothing I didn’t even know he was making music still.

[@codenamelyrical6605]

lloyd banks is a legendary artist if you like his music you will pay that $100 point blank period.

[@lal_lakers2014]

Buddhablu 8 mile l'll buying 3 of Lloyd banks cold corner 3 album for $300! L''ll been following Lloyd banks since 2002 . Brought all his albums and mixtapes for full price.lloyd banks keep his music up love power move .

[@txddyfarquh3916]

True fans will buy regardless, this will start making other recognizable artists of tday follow suit..

[@mightynas1457]

Him pulling a Nispey😊

[@mrr5835]

The free-market will eventually tell the tale if it was worth it or not. A follow up video to this on his sales would be .... money. 👌...... 😂

[@CheckThaFacts]

I wouldn’t spend a penny to cop that album

[@burn1gotbeats]

Right ✔️

[@faustostar9627]

That's cause you broke😂

[@jiggaman000]

and that's why he doesn't have anything to lose by selling it for $100. You weren't going to buy it anyway.

[@demariogoings4295]

Nobody said nothin when Nip did it and the quality is exceptional yo. Shit Mach hommy sold it for 300 or 500 i dont remember but he did very well! It's all the art and he deserves that price tag because his quality only got better as he aged! He, royce, king los, lupe, Griselda's WestsideGunn Benny and Conway, Run the jewels i can go on have only gotten better with age! We gotta stop letting the labels undervalue the art while making a killing!!!

[@lewisbrave]

Let's say you have 1M real fans, that's 100M profit, it make sense.

[@jelandojohnson8193]

It’s time for a shift.

[@gt4real377]

You pay for A Pair of Js actually more .

[@BigVolcano314]

Im the same way ..with beats ..

[@goingglobalmusicgroup2555]

Ownership!

[@Rjisawake]

THE PLK!

[@smokeclub4162]

100 bruh should charge 1000

[@Studio22mix]

Man a mix-tape 😂 Do I need a Studer or Otari to play it? An empty 1/4” real is about 80 dollar, an empty box is 15 dollar a 2” master tape is about 180 dollars. What do they mean with mix-tape ?

[@RandyfSavage]

I think its crazy only because I'm not now or ever been a fan ... but if they gonna pay for it why not

[@THEBAREBACCPODCAST]

Everyone should charge this month

[@mikejwomack9597]

My $100 been ready.

[@bulagazibaggy1511]

The album might be the best to an artist which all albums the artist make should be. But do not force it down the fans, let them decide on their own. Do not punish them. For me I see more greed than love of the art. It's not a good move but a get rich quick scheme. I still go with LaRussell's advice. Let the people decide. Cause once you price it yourself, it defeat the purpose of it being priceless. That is all I can say. Cause what is a hundred dollars on a bad economy. You can not price things like that. Be REAL, this is worse than the record labels and only caters for a few, just when we thought art was for change and a revolution. Love Banks bein a fan. Wont mind paying whatever, but it should be up to me as a fan and no offends.

[@biglahtherealbiglah3988]

And the price means great quality

[@thestaralchemist]

This is a genius move.

[@starlinpena4943]

100 bucks and i would pay 1000 bucks if i had to Lloyd is worth it

[@2deep2hard]

Listen if jigga wants to drop something new I would pre order that for a 100 pounds

[@karimbennett5651]

It looks to me like a gimmick that might work exactly one time. Once his fans realize their lives have not been measurably changed/improved by spending $100.00 on an album, they will likely move on to the next fad. Remember Kanye’s music stem player concept from a couple of years ago? Where is it now?

[@bmoretone]

Will be pay taxes on that? Will he receive royalties from that album? I hope he does well. I'm not a Banks fan, so I'm opting out of this one.

[@shawnburge4978]

What if movies started charging $500 or more for a DVD? How many of us would buy movies monthly? They spend way more for their art and movies like $20. 🧐

[@Minyobi083]

I don't think movies would exist anywhere but big ticket festivals if that was the case. Video games are in the same boat. Astronomical costs involved. That said, Disney or Rockstar aren't exactly independent artists.

[@shawnburge4978]

Great points! I didn’t even think about video games.

[@ceb-onit-music]

Big facts. You sell you! To hell with the stream platforms

[@UNO.222]

Its all cool, BUT where do you put your playlists together. The consumer now puts his spotify playlists together with multiple artist. Are we going back to using mp3 data on our phones? Its not compfy to switch apps etc. What is the solution. I guess this is the bigger problem. I mean its no other than pushing my music back to itunes. Than u using itunes to create your own playlists.

[@DippedInInk]

How many FREE mixtapes we received !?! Solo and group verses. Ill spend without a thought.

[@skylerdarkavelifinesseflow7115]

Banks is probably the only independent artist besides nipsey hussle that Id consider this and give a pass.. Im wit it.. If young buck tried this.. Hell no

[@shaqh2168]

If its all digital he can keep it im sorry im not paying $100 for a digital copy.

[@fizzychizzy]

I’m laughing because this is what I have been saying on all your videos recently. Artists have to go back to charging money for their music because it is the only way it will retain value. Do people understand things like exclusivity? Putting the music on streaming as a small artist is basically robbing yourself blind. Spotify is not set up to target small artists on their playlists and that is the only way you will attract new people to the music. It’s worst than the radio. Sometimes radio stations would have a new music Friday. Now, there is just the few designated songs by the people that are actually making Spotify money. And if you are a small time artist, people are finding you because they are searching you out. And those streams of your music won’t even pay you eventually. It’s just going to go in a bucket to pay the bigger artists like Drake, Lizzo, Beyoncé, TAYLOR SWIFT. Get off of the service and start selling your music via CDs, Vinyls, and MP3s. Encourage attendance at live shows. People used to buy bootlegs of Prince’s live performances. You can sell recordings of your own live performance to build exclusivity, to get people to come to your shows. The audience and the artist have grown lazy.

[@geeva99]

If is really good and sonically amazing plus not too much profanity he might sell 10k copies, I know Ye can sell 100k+ copies first week if he does the same given he brings that uppercut Kanye sound of wonders