Why Mamamoo's Wheein changed the industry for good

[@linmanfu913]

Hwasa and Wheein already challenged industry norms by their insistence that they had to be signed together. If you are willing to stand up to a company when you are a kid, then you can certainly do it as an adult. All this flows from Hwasa's Dad's kindness in caring for Wheein. That one act of grace has blessed many people.

[@0nelink]

Mamamoo deserve much more credit than what they get by how many ways they impacted the industry!

[@Syboutszen]

Keep the faith. Mamamoo have not disbanded. Straight from the mouths of the members. "Mamamoo will continue, we have so much more to do". I believe them. They are always remaking the rules, and RBW has always encouraged them to do so. We will see an OT4 comeback in time

[@0nelink]

I also believe that!

[@cjkeys5580]

After seeing Le sserafim perform in Coachella recently, I started missing Mamamoo even more 😮‍💨😮‍💨😮‍💨

[@amiraridwan8601]

They've been busy as soloist ❤..concert etc... they will comeback

[@ritiaggarwal995]

@@cjkeys5580As someone who ults both Mamamoo and Le Sserafim, your comment makes me really sad. I know LSF aren't the best at vocals, but they put on an excellent performance with great dancing skills & stage presence. I'm so sad at the hate they get. I love Mamamoo and I'll forever agree they got the best vocals in the game but please don't use their name to drag other women (and a child, Eunchae's SO young). It's against everything the members stand for.

[@donaldliden4545]

​@@ritiaggarwal995yes i think they gave 100% on stage and the crowd looked like having fun too

[@conceicaoribeiro8107]

We are seeing the evolution of K-pop rules and it's great to see that Mamamoo (Wheein) is leading the way in breaking the strictly produced industry.

[@0nelink]

I couldn't have said it better! Thank you

[@MAMAMOOthebest61926]

Wheein changed the 7 year curse in the kpop industry ❤❤ Love how Wheein and MAMAMOO have always been low-key trendsetters in kpop 😊😊❤❤

[@0nelink]

Mamamoo are always doing so much for the industry honestly!

[@nickyblinksht1002]

@@0nelink but snsd did it firts?? yall really think bp would care about that about wheein decision???

[@madkmadk6809]

​@@nickyblinksht1002and that is exactly why your bp wouldn’t have much group comebacks(if any at all) in years from now. Just like snsd. Look up how many years it took snsd to have group comebacks. No offense but they are as good as disbanded compared to how they originally debuted with 9 members. Snsd was also vocally talented. But they weren’t the ones to convince dingo company into launching the dingo killing voice show(for idols and band and soloist) apart from the original dingo killing verse show they had that only allowed hiphop artists be on it. Mamamoo became the first kpop group and kpop Girlgroup to get dingo to do that. And now many more artists are enjoying benefits from that. Learn to give respect where it is due instead of trying to put wheein down with backhanded remarks.

[@nickyblinksht1002]

@@madkmadk6809 i doubt bp like being a group and yg need them because they are losing so much money, but is funny yall believe bp would care about mmm do

[@madkmadk6809]

@@nickyblinksht1002 bp may not care but yg does. Also no one said bp cares. Only u think someone did. Of course lazy artists do not care about what happens to their group. But having a group contract under yg provides bp with some extra cash and that's why they have that contract. Nothing about passion or bond is there

[@GR-M3]

It is obvious for me that Whee In is special in every way! ♥️🦋♥️

[@iamb_4u908]

If Mamamoo ever disbands, we will hear it from them first. They love us. They won't leave us in suspense or at the mercy of rumors.

[@brucekaraus7330]

Thank you for posting this. Once again, Mamamoo has led the way in breaking old forms, rules, expectations and restrictions. The artist gets more of what the want, the group remains intact and more people can enjoy the success of both.

[@FauxCocomelon]

Loved your breakdown on the whole situation which otherwise might seem like a natural progression in kpop since A LOT of idols are doing it now. Thank you for bringing to light all the criticism & uncertainty that surrounded Mamamoo & Wheein's actions at the time. You've put it out in video form how Wheein quite literally CHANGED the expectations a kpop idol should have from their company & to leave on their own terms if their label isn't treating them right without it coming at a hefty cost of their group activities. Plus, this isn't the first time Wheein has been the first to do achieve something in kpop, it's just that kpop stans (esp Twitter) love to reduce Mamamoo's achievement to an insignificant value but when their faves do the same, it's suddenly the best thing ever (the hypocrisy 🙄). Just to list a few things that Wheein has achieved: - First 3rd gen idol to feature on other artists' tracks (not to mention, established ones! - Jeff Bernat, Standing Egg, Wheesung etc) - First 3rd gen idol to debut as a solo artist (Released 'Easy' in 2018) - First 3rd gen idol to win a music show as a featuring artist (Won in 2017 with 'Anymore' - a song written by Jungkey for Wheein that was NOT promoted but still topped the charts in SK - it was a BALLAD might I add!) - First soloist to have a music show win in 2022 - Has industry veterans recognize her for her voice & praise her singing skills - Has a plethora of featurings & OSTs (literally has one of the most EXTENSIVE discographies as a 3rd gen idol) Plus MANY more things she as well as Mamamoo have done to make the industry a better place for newer artists as well as help spread positivity among social minorities by showing her support through her actions, words & music. I hope Mamamoo continue to flourish in their career and as always, don't forget that "MAMAMOO WILL CONTINUE!~"

[@limitlessbianca]

Technically SNSD kind of did this (first), with Sooyoung Tiffany and Seohyun leaving the company, but the group didnt disband. The difference was they “left but would come back as a group if their schedules match.” But I also agree that Wheein/MMM made this “popular” because they were able to have comebacks and world tour soon after her departure as a soloist, proving it to be very much possible to be under separate companies. (edit: compared to snsd who took years of hiatus before their official 8 member comeback since SeoSooTiff left SM).

[@asmasam]

Exactly! I was about to comment the same thing

[@yachi4702]

Exactly, why is this post like their the first to do it?!

[@limitlessbianca]

@@yachi4702 because mmm proved that having a comeback and world tour are possible while being managed by different companies. Snsd’s first comeback since that time was 5 years. Even Apink attempted it in 2021 but Naeun couldnt even promote their comeback because she’s too busy doing her solo projects and left the group 2 months later. I’d say Mamamoo has successfully proven that it’s working for them, that it’s possible if the members and companies actually want to make it work.

[@yachi4702]

@@limitlessbianca Devils in the details. But they still aren't the first to do it. I'm happy things worked out for her/them.

[@limitlessbianca]

@@yachi4702 and it’s also true that being managed under different companies werent common until mamamoo did it.

[@damedalilly3290]

It also speaks volumes about why they are in this industry. They make actual art together, they love each other and thrive in one another's talent. Their goal has alsways been to bring art that goes against the norm together. That philosophy is so deeply mamamoo. They will always be together in my opinion because they are the best at what they do.

[@1112Hades]

Wheein has always been one of my favorites this just proves it even more, and im gonna be seeing Wheein live on the 29th of next month too :D

[@obnobb]

I will always support my Mamamoo Queens wether solo or as a group

[@0nelink]

Make that 2, because I will always be by their side too!

[@gilern4914]

even as a soloist, mamamoo's members are really active, releasing new songs and doing tour. in many case, solo release and group release was managed by the same company, so the schedule will not overlap. but because mamamoo's members are managed by different label, they could do solo activities without waiting for others schedule.

[@SapiaNt0mata]

why there's no Mamamoo activity after Illela besides the live tour? cause they can't make their solo album, etc and at the same time doing Mamamoo album. it doesn't work even if they're on a different label for solo. Mamamoo will make a comeback once their solos are done, like the previous times. when they did their solo, Mamamoo as a group was on hiatus.

[@melissaxj5856]

Mamamoo is a game changer all the time for the Kpop industry and still do , proud of them as always 🤗

[@Sheepy16able]

I`ve never thought about that tbh but now actually you are right :) Mamamoo paved the way!

[@mightyobserver12]

ShE's so good in singing and dancing

[@2ndKidd]

Mamamoo sets so many trends and they're literally just being themselves 🥺 my meow meows

[@Ming3484]

Was sad back then when I heard she was leaving RBW but then happy she signed exclusive contract. Even more happy when I saw them in concert last May!!. For me Mamamoo is #1 female kpop group. They check all boxes for me. Happy that my #1 male kpop group, Exo, have also either signed with other company or started own company for their solo projects (or CBX projects) but are still together as a group. 😊😊 Both groups a great together, and/or as soloists. 😊😊😊 The Best for me!!!

[@Glynthepin]

Firstly, what an excellent video. The editing of clips of the same song from different live TV shows is first class. The amount of research is also excellent. It gives examples of how others have followed Whee In's move. As for the future of Mamamoo: "Never letting go." As the Moomoos say.

[@0nelink]

Thank you for the feedback 🤗!

[@PreciousPaige]

BtoB also left and established their own label and owns their brand. Thank you Wheein💜

[@donaldliden4545]

RBV should also have credit for working this out with Ravis company and find a solution for whats best for everyone involved.Some companies sees their artists as products and dictate their every move.RBV has always let the do anything they wants as long as Mamamoos activities comes first

[@mariannesecret]

Video: How Mamamoo's Wheein changed the industry Me: 100% captivated by her dancing vids O.O.....

[@owl9704a]

Thank you for this great video. You brought to light something most people did not pay attention to. Wheein was always a world class singer/vocalist, but she was overlooked by RBW for years and kept inb the background. Much like Hwasa. Where our Moonsun was always promoted and shoved to the forefront. I am not complaining because i love everything these girls do where ever they do it. Just agreeing with what you have said and expressing my own opinions. Again thank you for this video.

[@0nelink]

Thank you so much for the support and feedback! I always love to read everyone's opinions, so thank you for leaving yours! Ever since 2021 RBW really started lacking in promoting the girls =/

[@owl9704a]

@@0nelink I agree completely. And i do appreciate the fact that a content creator like you took the time and initiative to point this out to everyone that views your work. And i wish you continued success and that your subscription base explodes as it deserves.

[@0nelink]

Ohhh, thank you so much, really 🥺 It means a lot to me!

[@EE-Z]

This doesn't make sense. WheeIn was the first of the ladies to have a solo was she not? I remember her being on singing shows before any of the others as well. It's not exactly common for group members to have solos within the first few years either, the focus for a company is to grow the group following so solo stuff can get pushed aside. You also have to remember that WheeIn struggled with anxiety and personal matters years ago. To me it seems that leaving RBW to pursue a solo career was the first step out of her comfort zone and a challenge to herself, same for Hwasa, thankfully it has been working for them. MoonSun are different, they are much more assertive and would have far less issues being demanding about their activities. Unfortunately for all of them, this came at a time where RBW were spending their money buying up other companies and answering to shareholders, so MMM suffered the consequences of the company trying to prove that their other groups could bring in revenue if MMM didn't renew after the 7yrs were up, probably another reason why WheeSa left because they didn't think RBW could satisfy their desire for solo work (even though Redd was a top quality album and WheeIn was really happy with it).

[@bharathi5870]

Honestly it's so hopeful to see mamamoo content dude. Pls keep doing these kind of videos.

[@pennymikk]

Wheein my goat i love you

[@MoomooMaria]

Wheein and Got7. GOT7 straight up left jyp and bought all rights to their names songs and group name. To keep them as a group but to their own devices. And now wheein has is setting the standard of being in your group but not under the company. And now it’s their 10 year anniversary 🥰We love our constantly trend setting girls

[@VocalTomes]

Mamamoo is my favorite group and I hope theyre still kicking it in 2050. I love all of the changes they've pushed for in the industry and the feminism and body postivity they promote. Love this video and the respect you put on Wheein's name!!!! 🎉

[@SapiaNt0mata]

meanwhile Korean beauty standards remain the same in Kpop. Hwasa is still criticized, hence why she released I Love My Body. feminism and body positivity ain't working in Kpop industry cause it has different standards.

[@deathhead]

If i remember correctly snsd had done it first way back in 2017 were 3 members left but still be part of the group.

[@rodrigofigueroa8456]

Queen Wheein ❤

[@silentnight4025]

Now you see every group trying to copy mamamoo solo and group activities. People wanting their group to have solo activities but people forget that not everyone has the talent like mamamoo to succeed as soloist

[@Ming3484]

For me, the only other group would be EXO. Both these groups are great as group and as soloists. 😊😊😊😊

[@FauxCocomelon]

Fr! Half these idols don't even have what it takes to be in a group, let alone perform as a soloist! No vocals, no stage presence, no direction in their music (literally the company does the work), and most importantly no input in the creative directing of their solos! Like, solo artists release music because they wanna show their fans what type of music they LOVE doing, not to just make some bucks off of their fans buying the albums due to their comeback smh

[@FauxCocomelon]

@@Ming3484 U spoke facts 💯! Cause I really can't think of any other group other than maybe MonstaX & potentially Got7 being good as a group & soloists. But like half these idols promoting as solo shouldn't even be standing on stage let alone performing on their own lmao (a certain group comes to mind but I'm nice so I won't say)

[@6012reasol]

seems most groups can produce about 1 or 2 (or none) successful soloists usually, i love that mamamoo is so well-rounded that they can all stand alone as well as together

[@royalcheese665]

Same with SM they never disband a group even though their artist out from Agency, like SNSD did earlier than Wheein but knowing SM, it's hard for them to make a comeback

[@madkmadk6809]

Is that your cat on your pfp? It's really cute!

[@CyberEJ]

That transition at 04:43 was slick af

[@KaitouSaintTailMeimi]

For an industry that’s as controlling and manufactured as kpop, being able to create a norm that leads to more bargaining power for idols in groups is fantastic. Maybe they’ll be able to eventually create a union

[@wj0067]

Love Wheein and Love Mamamoo, but she wasn't the first one to do this. And Mamamoo hasn't done any group activites in 2024 Brown Eyed Girls’ Narsha, 2AM(as a group), APink’s Naeun(although that has ended I believe), 2PM’s Taecyeon, BIGBANG’s T.O.P.... to name a few. Wheein may have been More noticable, and this has become more of a trend since 2021(When she did it)... With Hwasa last year. BlackPink Members being the most recient(I Believe). I don't know if Mamamoo will dispand or not... and this video touched on much of what is going on with them.Where Mamamoo stands -Wheein's extended her contract(this was in 2021) with RBW for Group activites until the END of 2023. NO "Official" word on if Wheein has extend her deal for Mamamoo again. -While doing her Solo work exclusively with The L1ve label. -Hwasa has signed with PNation in 2023(don't know why, even her Friend Jessi left it), for her Solo activities. -There has been NO "Official" word what type of deal, if any, Hwasa has made with RBW, To continue with Mamamoo. Don't forget that RBW holds a lot of the rights when it comes to Mamamoo. So the FACT that the members want to Continue Group activities, means they have to make an agreement with them. Which doesn't appear to be an issue TBH. The ISSUE as I see it... You NOW have THREE companies(at the moment) that have to agree to terms, and schedualing. Along with the 4 members individual(musical & non musical) scheduals. And the SubUnit Mamamoo+ (Solar & Moonbyul) IT'S GOING TO BE A LOGISTICAL NIGHTMARE

[@anonygent]

Hwasa signed with Psy because Psy offered her I Love My Body and pretty much any deal she wanted. Hwasa said Psy understood her and what she needed right at that moment.

[@madkmadk6809]

Was 2AM able to have a group comeback or tour as soon as Mamamoo did since wheein leaving rbw? And apink naeun attempt at still being in the group failed in just 2 months of her joining YG so that's not a trendsetting example to follow. She didn't prove anything(not saying it in a bad way, just the hard fact). About T.O.P, he has stated clearly on his Instagram that he left the group. He said he's not part of bigbang anymore and doesn't want to be associated. So he's not an example to follow either. Taecyeon is still part of 2pm but 2pm rarely does group stuff. Their last one happened after years of nothing. So they didn't prove that it's a very viable situation either. Wheein has NOT been the most noticeable actually. That is PRECISELY why this video was made. To give appreciation where it is due. Her role in being a trendsetter is always ignored in kpop communities. Although she was the first one to pull off this deal of "leaving the group to the OG agency while still being a member but also having solo contract in another agency" so successfully. Now I don't know how this will go on and if mamamoo will be able to have comeback in 2024 since i can't predict the future but for now Wheein deserves the credit

[@mihailgavrishchiv7972]

​@@anonygentThat is what she and Psy says as official, but we never know if it was so. She started to attend his festivals, when she was still in RBW, so think, not only the song was the reason.

[@anonygent]

@@mihailgavrishchiv7972 I'm willing to take it at face value. I don't know who Hwasa is dating, but it could be that being out of the RBW building made it easier to see him, too.

[@samimayesmin2596]

Do you think Mamamoo will comeback with ot4?

[@H_X_iro]

The Fact is there is no Contract for Mamamoo activities For me that means they are disbanded I hope for a reunion in 3 or 4 Years

[@pradnyabondarde7278]

it seems dificult, but i choose to belive the members as they say MAMAMOO WILL CONTINUE

[@0nelink]

Since in June they are commemorating their 10th anniversary, I believe we will get at least some OT4 content, but I'm positive we are getting a OT4 comeback this year!

[@ladyhana5312]

I hope so 🥺

[@rodulfohanamaed.420]

Same ​@@0nelink

[@stevengehring8890]

What about Brown Eyed Girls? Gain left Nega around 2011 for her solo activities and remained in the group. The other three left Nega in 2015 and joined Mystic prior to their 2015 comeback (“Basic”) and the four continued to perform and record as BEG, though more and more infrequently.

[@moonflower3906]

I would say its not just Wheein who has changed the industry Mamamoo themseleves have always been challenging the standards however its the company that doesnt try to take the risks. Mamamoo in my opinion (no hate to others) when it comes to vocals and stage presence and how they interact with the crowd they are UNTOUCHABLE. But of course RBVV thinks otherwise.

[@EE-Z]

Bit of an odd comment. Everything about Mamamoo was a risk taken by the company, their name, the amount of members, the style of music, the focus on live performance and vocals rather than visuals. There weren't many other GG's like that back then and even now, the only reason they exist is because RBW tried to do something different and persisted with it even when they were advised the group would fail or the negative media they got.

[@moonflower3906]

​@@EE-ZThe company did take a risk by debuting them since they were in debt so they needed to debut a group.

[@anistardi]

Before Whein did it, there are GOT7 that all member at different company and they leave JYP as group and solo. Also Tiffany from SNSD.

[@suzannefernandes5510]

and before GOT7, Shinhwa left SM as a group

[@xheralt]

I would say that Mamamoo is following the trail blazed by EXID, who managed 2 comebacks since leaving their original label, releasing their 2nd Japanese album B.L.E.S.S.E.D. in late 2020 followed by EP "X" (and MV "Fire") for their 10-year anniversary in 2022. SNSD claims to be "still together" since Tiffany, Seohyun, and Sooyoung left SM, but haven't managed any real musical output as a full group, just one MV by subunit Oh!GG and contributing 2 members to GOT The Beat. But at least SM would still back a new comeback by them, unlike f(x).

[@FauxCocomelon]

Like u said, EXID left their label as a GROUP, whereas it was just one member from Mamamoo that parted ways with the company while the other 3 where still under RBW. I appreciate you adding them here but it's not a "trail blazed by them" since they were never under the same circumstances & moreover never really promoted after their hiatus. Mamamoo put out an anthology album with 23 tracks (a new release & the rest all re-recorded) after which they performed them at KpopFlex Germany & other festivals! Not sure EXID was able to do that in 2021. Moreover, with EXID's EP 'X', it came out around the same time as Mamamoo's 'MIC ON' album, which in comparison was promoted a lot more than EXID's comeback, imo. I can sort of agree on the SNSD one but likewise, they were on hiatus for a whopping 5 years & that's not exactly "popularizing" the act lol. Anyways, those were my 2 cents, hope I didn't offend anyone

[@kamuigrey4597]

SNSD had a full comeback with Forever1 in 2022, just in case it slipped your mind

[@FauxCocomelon]

@@kamuigrey4597 I know, which is why I said Hiatus for 5 years since they didn't promote from 2017 to 2022 (5 years) :)

[@anistardi]

You forgot GOT7.

[@tjsquibbofficial]

@@FauxCocomelon Tbf, 'X' wasn't promoted at all cause (supposedly) Elly (formerly known as LE) didn't want to promote the song since apparently she's tired of performing live or something due to past injuries.

[@MaddieLVlogs]

Correct me if I’m wrong, I think the members of SNSD who left SM also have this arrangement/agreement.

[@apuapu5662]

RBW better gather Mamamoo OT4 for a comeback. Currently RBW doesnt have any famous groups and bring benefit as Mamamoo . Oneus and Purple Kiss are like invisible in Kpop after many years debut.😂😂 I fuckin hate RBW for those things they did to my bias Wheein

[@mihailgavrishchiv7972]

RBW, should not spend their money to buy 2-3 other companies, but instead they should invest more for their groups like-Mamamoo, Oneus, Onewe, Purple kiss, so they would be known by more people and internationally. But they thought they like HYBE, who can buy other companies.

[@Elysian_Diaries]

Well they all members better disband since the agency they own is not giving them what they deserve .now rbw is completely mess poor two idols having hard time .look hawsa after leaving she doing f*cking good .they better do disbanding and go own paths for their future

[@perrytaz]

they disbanded but never annouced it officially

[@0nelink]

That's not true, they haven't given any hint they are not together as a group anymore, in fact they are giving hints on how close they are as a group

[@marikook7120]

Если бы они распались это было бы объявлено давно, им незачем это не подтверждать.Во время концертов они все время говорили нам ,что "мамаму продолжаются", также Мунбель сказала,что ПОКА что они заняты сольной деятельностью, после Соло и мирового тура Хвасы(возможно и Солы),мы услышим о их возвращении

[@anistardi]

​@@0nelinkYou forgot about GOT7, Tiffany SNSD. Research first before made an opinion.

[@0nelink]

@@anistardi I did mention GOT7 in the video, and why it's not the same as with Mamamoo! About SNSD, it's true that 3 members stayed in the group while the group was still under SM, while leaving SM, but it's not a really good example, because they took 5 years to have a comeback after that, and it was barely promoted, pushing the idea that it was impossible for the group to continue after that.

[@Strawberryjellyyy]

Why do you say that? They celebrated their anniversary day last year and planned to do so this year

[@Ramses060784]

The less pretty ones, make sense

[@namitaaa_]

Wtf does that supposed to mean?

[@Ramses060784]

@@namitaaa_ they r ugly