Why Musicians Fail In The Modern Age

[@fiftyshadesofgrey1991]

now I see why music sucks today, they selling brand not the music

[@sktreble]

Hopefully you don’t mean all music. Cuz if it’s popular commercial music then yes, they suck cuz it is about brand, money, whining about love money or sex. But the instrumental music will never let you down.

[@russcontact]

It’s always been that way, the quality of music isn’t related

[@JullianLue]

And if they dont you wont buy tbeir CD to play in your radio while you travel on the bus 😂

[@Carlosdamiano]

And they justify it by saying they are "Smart businessmen/women" while real music goes down the drain

[@JullianLue]

@@Carlosdamiano this whine and crying will go down the drain too.... imagine 50 years from now you are no longer here and things remain the same and children if the future revolve and accept it as the norm.... You wont know this nor care cause u would be dead. So tell me now, what's with the waste of whining and crying?? Shut up and evolve!

[@KenshoBeats]

Been a musician all my life, never failed, always succeeded in what matters most to a musician: enjoy the process of creating ❤

[@saixgebeatz]

Thats it✨❤️

[@7klowns]

Echo that

[@seanfrance3182]

Right on! This is why it’s hard for me to collab, because the other party is always stuck on money and admiration instead of creating.

[@OdeyAdie]

Same here! but you know that the enjoyment of the creative process is best enjoyed when there's the success at sales.PERIOD!!

[@KenshoBeats]

@@OdeyAdie absolutely 💯

[@TrevorDaniel]

rules to the music industry 1. make music you like (obviously work on upgrading your taste as you go) there’s 8billion ppl on the planet you just need a percentage of a percentage to like you. 2. don’t sign - i promise you labels don’t do ANYTHING anymore 3. if you have an idea around the music that’s not the music do it and sell it. it’s about the complete experience. learn how to have fun becoming an overall artist not just a musician ❤️ you got this

[@mu_on]

Wise words right there. Thanks a lot!

[@sizwemendu5278]

I agree a 100%. You need to be an ARTIST whose passionate about music. Be as independent and creative as you can, most importantly sell yourself as an artist not a musician.

[@Lil_Elegant]

Exactly

[@jimhardiman3836]

"The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There's also a negative side." Hunter S. Thompson

[@FloydFreud]

That was the good ol' days.

[@onechristianwallace]

Only musicians value music. The general public doesnt and wont pay premium for something they listen for free everyday.

[@LeadSurge3000]

*Sad, but true.*

[@omniphore4913]

Depends on the audience. I love music, but rarely love the artist enough to go to their concert. And even more rarely come back to another one of their concerts because their audio techs suck. But for music as a business, music certainly isn't that important. Only to use as a way to connect to your target audience. If you want to contribute to that pile of garbage, you're free to do so. But you're a business artist, not a musical artist

[@CribNotes]

If you're not paying for art....you eventually get worthless art.

[@onechristianwallace]

@@CribNotes The fact is the average Joe doesn't give a hoot.

[@CribNotes]

@@onechristianwallace Then they will get what they deserve. A future of garbage music.

[@SenzoClive]

I had to go to college back in 2022 to learn that music is a marketing tool to sell other things. Venues to sell alcohol and drink, tickets and a nice night out etc... musicians are in the marketing industry, not the music industry

[@vincentcrowley5196]

Cinemas are more or less the same. If you can buy a DVD of a film for the cost of one visit to the cinema , its pretty redundant unless they can make more for food and drink

[@filteredjc4653]

Yes cinemas make money on the popcorn and drinks, not the tickets

[@MrmelodyUs]

Actually another good thing is to sell DVDs with a rock music videos which are harder to😢 acquire all in one place

[@LouYorkLife]

🎯🎯🎯 you got it!

[@bubblegumboyfriend]

Musicians are tools for the marketer

[@TheImageDoctor]

I've been in marketing nearly 40 years, and in music over 50 years. For average musicians around the world, this video hits the nail on the head. Liked and subscribed just because of this one video. You'll watch a lot of "music industry gurus" online who never explain the grass roots reality of "music" today as well as this guy does in one 20 minute video. Yes, his mic is clipping a bit here and there - who cares. Content is king, and THIS is great content... JM2C

[@GergonX]

It used to be to try to get a lot of gigs so that people could hear your music and then be discovered by a major label. Then came videos, had to have one. Then it was 'touring is the only way to make money'. Now you must be brand and pretend to be musicians. The whole trajectory seems like a soulless goal that will crush the art.

[@MusiciansIgnite]

Things evolve but think of it differently. If there’s an economic incentive to make music, people will make music for money and not for art. But if there is no economic incentive for music, then the music can be whatever you want it to be. It can be completely about the art. It’s only after the arts created that you figure out how to sell something else. Hope this helps!

[@mohamedmahmoud1990]

People stopped writing good music because of believing in this! Good music breaks through.

[@NORBZMUSIC]

Devils advocate: I operate as many MANY aliases, my product IS my music, my money comes from my music, I don't do content, I don't launch ramp to merch or ticket sales, I don't dance like a monkey on tiktok.. I own a label, and run a bunch of artists on top of my own, we're all successful. Things have definitely changed but building out a catalog and selling it later is still a thing and many are still thriving without the modern distractions.

[@7ellRecordsbeats]

trynna be like you bro

[@OdeyAdie]

@@NORBZMUSIC hmmm brotherly! I hear you. I can almost guess where you are from....let me be humble shaa. What he was saying is very very correct, what you're doing is successful,but you may need to incorporate the new school

[@alfonhs]

The guy gave us a marketing lesson using music to sell rubbish. There are some other points of view, of course. Artists have been along the history to attract people to every cause or religion or product, but don’t tell us the only thing that we can do is selling caps or beauty products. 😂

[@alfonhs]

Or f***ing T-shirts!😅

[@nuke97]

Hmm, you're still pushing a "product" and finding ways to market it. I'm sure we're all thinking of how to be financially stable off of our own music, buy a house, etc. This whole concept seems inescapable.

[@386.skaterboy5]

If artists were smart they would stop voluntarily putting their music on streaming services. Thats just my .003 cents

[@MusiciansIgnite]

@@386.skaterboy5 “that’s just my .003 cents” 👏🏻🤣🔥

[@386.skaterboy5]

​@@MusiciansIgnite 😂

[@Heheha329]

I think tidals claimed rate is half way to fair honestly.

[@tylerk140]

Is KZbin good?

[@386.skaterboy5]

@@tylerk140 KZbin is fine for singles IMO. If it were me, I wouldn't upload my entire album for free.. but to each their own

[@TimothyDaxon]

I had this same thought like 3 years ago, but didn’t know how to put the pieces together. This just confirmed that I’m on the right path. Additionally I’ll say that every artist needs to create a cult like following, a community of dedicated supporters. Like 70% of your marketing efforts should be around serving and growing that community. Gone are the days of NEEDING to be a mega star.

[@danyavilaoficial]

I used to tour with all this Mexican artists as a assistant engineer, runner boy, whatever. One of the things that have stuck to my head is right after the show those long lines of people to take a picture with the artist. A simple Polaroid and a crappy plastic rose somewhere between 12 to 20 bucks. I’m talking about ONE HOUR LONG line minimum. A lot of profit

[@erock.steady]

artists don't sell art, art reps sell art. artists sell a dream.

[@SerenaEMorgan]

Artists sell emotion. It doesn't matter if it is a painting, a book, or a song, it is about emotion. Nobody ever made a popular song about a relationship that went ok until they decided to mutually end things, but there are countless songs about having your heart ripped out.

[@roboticvisions]

@@SerenaEMorgan Ok so I'll tell you some songs about love in a good state. Go listen 'Perfect' by Ed Sheeran. It has 3.8 BILLION views. You want more? Go listen 'A thousand years' by Christina Perri, it has 2.5 BILLION views. You want more? Go listen 'All of me' by John Legend. It has 2.4 BILLION views. Can I tell you a secret about songs? The important thing is the melody and rhythm. Some proved harmony will work. If you don't believe me, ask Psy.

[@Thru_My_Lenzz]

My Brother...You have no idea how much I appreciate this video. It lights up my mental light bulb 🤯💡

[@MusiciansIgnite]

Glad it was helpful! Thanks for watching! 🙏🏻🔥

[@petealba707]

I remember a time when merchandise was supplemental to the art. In my opinion, having lived and been a musician in both eras, the system is being gamed by a lot of folks more interested in attention than creating quality art. There is little to no reward in doing so anyway, since the money is in the merch now. I didn't pick up the guitar thinking " gee, I hope my playing inspires great T shirts!" Don't get me wrong, merchandise is cool and I buy it to support those I believe are putting out quality music, not because it matches my tennis shoes.

[@mu_on]

​Greatly put. Some pieces of music do require putting time and somewhat of a listening effort to get into it and appreciate it. (unless you're really high) Let alone listening to an album from start to finish without doing anything else. Who else does that nowadays? Even I don't do it as often as I'd wish. True beauty often isn't that easy to embrace fully , whereas fleeting and forgettable pleasure is. Sadly a lot of music seems to revolve around that nowadays in order to attract more listeners, rather than a quest for beauty. Anyway...!

[@jussiniemi9560]

Been a musician and always will be. (almost) Never earned a dime out of it. But got to travel around the world and make music. Making music and playing it is the reward in itself.

[@darcyblueampemu]

Absolute the fresh and new is valuable

[@joehazeofficial2]

That's great, but stuff like food requires money. In the U.S bartering is not a thing.

[@TJ-bx5px]

travel around the world AND mak loads of money. Be a Pilot!

[@jussiniemi9560]

@@TJ-bx5px make loads of money. be a plumber.

[@jussiniemi9560]

@@joehazeofficial2 Bartering is hardly an option anywhere. Self employed here.

[@db_camo]

I’m doing a 5 month break from social media but I be on KZbin for information like this. You different help me see clear on what I need to focus on thank for that 🖤

[@MusiciansIgnite]

@@db_camo happy to help! 🙏🏻😁

[@willboler830]

This guy's argument is why all the CEOs of these companies deserve your revenue stream. There's not less money involved in music, the money is just piped differently, and they figured out how to pay the artist nothing.

[@jeremiahlong222]

Tru

[@SidAlienTV]

Top Comment!!!!

[@elijahtrenton8351]

Do you think Ceos weren't greedy in the 90s? There's just way too much music. New Diy artists are not only competing with other new artists and established mainstream acts, but also long dead artists, influencers trying to diversify, well connected industry plants/nepo-babies and now ai.

[@deadplthebadass21]

Okay think of it like this, a business is going to give you a certain amount of money based on how much the employees bring in and split between all employees now think that you're also working against new artists every single day and mainstream artists of course you're going to get paid little to nothing by this logic there's not a lot of money going around their also not making money off your revenue streams which is why their not promoting it as much, unlike the mainstream artists who are actually making the money which is why their promoting it

[@javascriptkiddie2718]

How do they even get the license to sell other peoples product for nothing though? If I sell enough Nikes on Ebay without a reseller permit I’ll eventually get a legal document in the mail from them.

[@MarmiteMangoMachine]

My band sells a range of hot sauces named after our songs. T-shirts are too expensive for the casual fan and are often only a one-time purchase. Edible merch is the way!

[@MusiciansIgnite]

Ooo hot sauce is a very cool idea! Love this! A+ for ingenuity 🔥👏🏻

[@NotAProducer888]

creative as fuhhh

[@BBfanfun]

this is the End. you can gaslight as much as you want; if MUSIC is not your product , you're not a musician. if selling Merch keeps you going , open a STORE. your music sells TICKETS. all else should be secondary revenue. if that model does not work, there is no "Music Business" anymore. it hasn't evolved, it DIED.

[@MusiciansIgnite]

@@BBfanfun so you want music itself to be all about the money?

[@hegemonycricket2182]

If you are signed to a record label, it is the label who takes care of "branding" and marketing, and sales of not just your music and concerts, but everything thing else like merch--shirts, hats, posters, stickers, keychains, patches, etc. The label does the business part, and the musician/artist does the music part. In the age of social media and streaming, the music labels and record execs have become less relevant, because people can become "famous" or popular on their own. This means there are more independant artists than ever, all putting out music and social media content. If you are doing it on your own with no label, this means you are taking on the role of what the label used to do: the 80% business part, the marketing, branding, merch, etc. It all depends on your goals. If you want to make money by brandifying your music and be a business, go for it. If you want to make music only, go for it. 20% music, 80%business.

[@andersistbesser]

​@@MusiciansIgniteso you want being a dentinst being all about the money? Of course i want to make mone with what i do as a professional! This does not mean you dont like what you do but it means it makes it worth doing it.

[@andersistbesser]

Amen!

[@inhuman_human6790]

@@hegemonycricket2182well said my friend :)

[@caryheuchert]

This also explains why many of the established artists of decades past (1950’s - 90s) are still popular today. Their music catalogue has a double advantage, with collectable records helping to continue market their brand.

[@giovannichiaranti9775]

Top comment

[@neptunesgold1216]

They are still popular today because their music was good and stood the test of time.

[@paulroyle-grimes8279]

People don't buy art. They buy stories. That is why live performance still is king!

[@sktreble]

Not everyone’s music is written with live recording though. So people might be disappointed when an artist’s live performances are different from the OG song since it was put in note for note on FL studio or something. Good thing I don’t have a fan base so there’s no one to disappoint when I muster up the balls to live perform my compositions 😅

[@CyinikLemon]

They could pay for anything. Art is just a Thing. All nice things need Art.

[@paulroyle-grimes8279]

@@CyinikLemon I disagree. Art and the arts are the point. They build and preserve the narratives of our cultures.

[@MichaelQuintana-z2r]

Ya my girlfriend art sells

[@furrycheetah]

​@@sktrebleOnly Ariana Grande is still doing live performance but take it to the next level of Ariana Grande's music.

[@specialbreedsb78]

Just make sure your music is fire and go direct to consumer

[@onechristianwallace]

What's not talked about is majority of the people just don't value music and won't pay for a product they can listen for free across platforms.

[@JullianLue]

You know WHAT, even if nobody else get you, agrees with you or think you're right, I FOR 1 ALL THE WAY IN JAMAICA TOTALLY AGREE THAT YOU ARE 100% CORRECT!!!

[@foljs5858]

"Her clothes, her jewlery, everything that Taylor Swift fans will buy, that it's a commodity, she will sell" So? I'm not in the fucking clothes business, and never wanted to be in the fucking clothes business, to fans or otherwise. If you're talking about "make money some other way" sure, I can keep music as a side-job. But selling clothes and trinkets is not being a musician

[@javascriptkiddie2718]

He’s just saying that’s where the bulk of money comes from, not music. Jay Z figured this out in the 2000s. “If somebody woulda told em that Hov would sell clothing, not in my lifetime, wasn’t in my right mind.” Then he made $80M in 18 months years from Rocawear.

[@j.gonsalves]

@@javascriptkiddie2718 Bang on Java! 👏

[@ImTheFatboy]

I came up with a new, big sticker that seemed to attract people so I put it in my CDs for free. If they wanted the sticker the music was the bonus, if they wanted the music the sticker was the bonus. I displayed it at the back of a clear CD case so when ppl flipped it over the sticker was there. sold a handful

[@Iaintthesharpesttoolintheshed]

I hate stickers

[@redmed10]

What did the sticker say?

[@YariBeatsMedia]

Go full circle & study the trends in public consumption. As a business to do with offering records. Its not even the experiences as much as that was done that way in the past. Engagement using authentic, transparent & in accurate contexts is what will win you the audience.

[@mantrafox]

I think I call it: How the Modern Music Industry Failed us.

[@TheJoeyG88]

One of the only fields where you know you're never even gonna break even yet we give it our all anyway, The Passion is just too strong. A Miserable Joy. 🤟

[@CribNotes]

If music is no longer the "primary product" of music......we fkd up somewhere.

[@MusiciansIgnite]

Talk to consumers, they’re the ones you have to convince to change.

[@CribNotes]

@@MusiciansIgnite It's more about music education than consumers.

[@CribNotes]

@@TigerKoehn "The public eagerly allowed it." Okay, so yeah. We fkd up.

[@eyvindjr]

​@@CribNotes No, educated musicians consume music just like everyone else. The problem was the rush to make streaming legal, and letting internet providers run away with all the profits.

[@CribNotes]

@@eyvindjr Bullshit. Consumers got used to getting all the music they wanted for free. Those spoiled entitled fks were never going back to paying real money for music again.

[@RoyBeatty]

This is so true. Stoked to see you finding success in this lane my dude!

[@MusiciansIgnite]

@@RoyBeatty hey! thanks bro!! I hope you’re doing well, I miss touring together man! 🔥🙏🏻

[@MelodyMathlete]

Love this video bro! As a songwriter / producer who earns AUD $20-30k per year in royalties from billions of streams, unfortunately the music as a ‘product’ is not enough to live on. If more artists approached their music careers as entrepreneurs operating a business like you mentioned, we’d see less artists having to work a day job just to support their music “hobby”, or worse signing their soul over to a record label who takes 80% of everything. You’ve inspired me to do a video on this too! PS I might DM you to connect 🙏

[@MusiciansIgnite]

Thank you so much for the comment dude! Look forward to hearing from you 🤘🏻🔥

[@iamthamanic]

but hasn't the lifestyle of music always been the product. back then labels marketed it, now that labels don't really do any development work anymore and you can also make your way as an independent musician, artists have to understand this principle. music has the superpower to convey emotions more intensely than any other art form. combined with products like whatever, it's almost invincible. but what i also see is that what teams used to do stays with the artist alone

[@Mxgtr1569]

From the musicians perspective, it’s all about the heart & soul of the music. The beauty of it, is taking something from deep inside you and manifesting into the real world. It’s personal and sharing it with others is very intimidating sometimes. On the flip…life lesson from KISS…sell your BRAND!

[@jordangreenhalgh2838]

This is the kind of constructive criticism ive been needing!

[@kickassets6414]

was not expecting this particular solution in a sea of marketing and sales vids online. I'm a digital visual artist but very valuable info.

[@rockindavebyron3960]

You are so spot on my friend!!! We use to make money with music way back in '80s, sell merch Definitely, but way different today! Although I'm still doing club/restaurant gigs ( jazz/Rock fusion) we also do fine art work & funnel our music through that, & it works!!! Gotta re - think the wheel! Great video my friend, I just subbed to your channel and will support, Rock On & God Bless.

[@9thmaggot]

And here it's me buying all CDs i like while listening them in my car, lol

[@timbranniganmusic3458]

Although the information isn’t new to me, your breakdown here is excellent. Great presentation. Thanks for the great work!

[@MusiciansIgnite]

Thanks! Glad you enjoyed it! 🙏🏻

[@LogosRespeckter]

I might want to make a video talking about this myself, but I just want to bounce some ideas around. I can understand music being the marketing in the same way video content is the marketing. While some young kids say they want to be “KZbinrs,” most people use video content as a funnel to their main product or service. Where I would make a distinction is that even though video equipment can be expensive, it’s usually a one and done, and it’s really a plug and play experience where you can hammer out videos and really master your craft. I don’t think the same can be said about the music. With video content you can work your way up to better video gear, and the audio equipment has never been more competitive when it comes to just spoken word. It doesn’t take much to get started, but with music, it’s just about the opposite. You have to do all the investment up front, your production value needs to be on point, you have to be sufficiently good enough with structure to immediately hook someone in within 5 seconds or you’re swiped away…but the absolute killer is doing this consistently. For video you can consistently bang out a video a week and build an audience. With music, you’re lucky to get a single quality song out a month, and this is assuming you had the patience to put in all the school learning (KZbin videos lol) up front with sufficient time and practice to know the ins and outs of the gear you need. The cost goes even further if you want the studio treatment with proper mixing and mastering. It just seems unfortunate that music is so front heavy and so saturated (mostly with not so great work), but also really doesn’t have the same kind of force multipliers that other, more traditional businesses have, of course the example being rock musicians being tee shirt slingers first and musicians last. It’s hard not to be demoralized into pivoting into something with more opportunities for expansion.

[@kristofori]

I agree 100% and I've been telling people this for over a decade. Good video.

[@MusiciansIgnite]

@@kristofori 🙏🏻🙏🏻🙏🏻

[@jack-p8o2w]

i get what you’re saying, and while it may be true at the moment, it doesn’t mean that things shouldn’t change for the right reason - for the music. the music industry, historically, has been structured in a wrong (corrupt) way. the restructuring (since napster and the advent of dsps) hasn’t completely shaken out, tho it may seem like it has. however long it may take, everything will right itself, eventually. it’s all come to light for this reason.

[@autonicaadabsurdum]

Coke was never the product, A Tesla, Rolex etc. have never been the product. People buy how they want to feel or whom they want to relate to. If everything sounds similar, the price counts or the status/image of the artist.

[@durhamskywriter]

Although I understand your point-and your point was made extraordinarily well -I don’t want merch from my favorite artists. I only want their music. I really miss buying records and CDs.

[@MusiciansIgnite]

I hear you, just remember you are not your customer.

[@neurotransmi77Er]

You had me check my sound system, this day and age.

[@IvarConq]

Thank you for this message. Im learning this lesson like everyone else and shifting my priorities back to just having fun without scheming on taking over the world. Enjoying my art is more important for my happiness and sanity. 🙏🏾

[@eancurtis9333]

Most music now sucks plus now no one has patience you need to bring the hooks within the first 15 seconds or else you get skipped

[@innavision1920]

Attention span of avg listener is shot. I’ve watched the avg song length go from around 4min to ballpark 2min give or take in the last 10yrs. People are so spoiled with music that if it doesn’t grab your attention quick they’re onto the next dopamine hit

[@roboticvisions]

A song should be satisfying from start to finish; it shouldn't just be the chorus that is good. The intro and verses should be good too. In a world where you have ten thousand more songs that could be better ahead of you, if you're listening to something that doesn't captivate you from its introduction, it's better not to waste your time.

[@mu_on]

​@@roboticvisionsyes and at the same time some pieces of music do require putting time and somewhat of a listening effort to get into it and appreciate it. (unless you're really high) Let alone listening to an album from start to finish without doing anything else. Who else does that nowadays? Even I don't do it as often as I'd wish. True beauty often isn't that easy to truly embrace, where as fleeting and forgettable pleasure is. Sadly a lot of music seems to revolve around that nowadays in order to attract more listeners, rather than a quest for beauty. Anyway

[@hector-rosa]

Crazy value here! Thank you sir!

[@Stadsjaap]

Market the things your audience is going to buy anyway... that hits hard. Thanks for this eye-opening video 😮

[@FXWLL]

This is such a refreshimg take and love seeing a musician tell the hard truth but honest truth. On a side note, Id say one other space that music may be the product, is in Sync. But there is a huge caveat, it's largely a behind the scenes game and you are required to work to tight deadlines. But even as I think about it as a sync producer, my real product is my knowledge and skillset, not the results of my skillset (each track).

[@jmkennedy]

This resonates with me completely.Av been a top celebrated pop artiste in my region for 20years and I was always broke.Untill last year when I shifted my perspective and started using my music as marketing for my March brand. AV made more money in six months than in the last three yeas🎉.. You r practically right bro.However,I would add that,Your music needs to be great(attention grabbing) Thanks for the clarity on this.Av subscribed ❤

[@ClearTheRubble7]

i'm hearing this as a long-time musician-turned-game-developer, and it hits just right with me, even in regard to game dev. There are "trillions' of game developers out there, most of them with free games easily available. Those games, by themselves, bring in 0 pennies! But it potentially brings in hundreds to thousands to millions of gamers! So there has to be a storefront of some kind, directly or indirectly related to the games. When you mentioned "brand," I translated that to "brand-and-artist," referring to the musical artist, the visual artist, the game developer themselves. Because in a sense you're selling yourself as well. (Here I'm thinking of the rapper/musician/producer Ren from the UK, an independent artist whose latest album charted in the US and went to #1 in the UK and a few other countries. He's not only an artist, but a master of promoting himself and his story--and connecting with his fans.)

[@LosDangaleros]

Dude speaks truth! I am a retired screenprinter, ad specialty, logo centric graphic designer/ illustrator/ artist … also .. a surfer cowboy, Horse ‘n dog trainer … now I’m a dangalero Fine painter … who used to do this for my clients, now, I do it for myself. And this hombre is right on the bullseye 🎯 you must funnel yourself down to laser focus on who your fan demographic is? And become OP, Hurley, FUBU, Nike, etc. but, for YOUR crew, cult, clique, basically the peeps who you see as your tribe. -Rance

[@TapioSusi]

Keep real music underground

[@TheWorldsNo1Superstar]

You speak the truth. This is NOT only with music, it's the entire Entertainment industry. Thank you for the wisdom. Sending Blessings. 😊

[@TheAlam0]

This a smart way to look at it, and also note that the intentions should always be about the music for the love and passion of creating and connecting with people...but at the same time it also has to be your marketing to unfortunately in this day in age but don't let that make you forget the first part.

[@synqelectric6163]

This is the way I have always envisioned myself in music. Use my music to sell my products. Thanks for reminding me that am on the right path.😊

[@vektacular]

You are 100% correct…this is part of the reason why we do need to change how we consume music again.You’re very correct man….over saturated. I love your message here

[@etiennedelaunois1737]

This my friend, is the most useful video of the year!

[@brexistentialism7628]

Correct. If you make $1,000 a month from music sales or streams alone you're really successful!

[@LionsLambano]

Great advice man, Thanks👍

[@eduserra]

My music are the jingles I use to sell merch with my brand... such a real PITA.

[@phladjki]

I don’t know if the stigma around selling is because of indoctrination. It’s because we cringe when we see falseness. It’s gross. Often people who are selling are trying to look like they’re doing something else - like being your friend, or being an artist, or caring about something. We actually like the music, the art, and cringe at the salesman mentality and persona because it’s aesthetically repulsive.

[@prodCarab]

That point of view is life changing, I was thinking and still in 2011 physical albums still worked, 3 years later everybody was using Spotify the change was so fast!

[@bulbiemusic]

Man... this video is gold! Thank you!❤

[@skippyzk]

Up until somewhere in the 2000s, music was people's identity. You were selling them their identity. Today, everyone's identity is their Facebook page. Now, what musicians are selling is an enjoyable experience, like back in the classical days. You would wear a suit and take a horse-drawn carriage to the theater to see an orchestra.

[@leo.nordmann]

People still use Facebook? 😅

[@jimmyc5498]

Great message

[@exedium]

Man I stumble across you and is the best thing I did today

[@RocRocket-cl3vc]

Thank you for this interesting take

[@QuincyKane]

Great info; I'll definitely be thinking on this and working out how to implement it 👍

[@victoriadouton]

I’m a great artist and a terrible seller. This is game changing on my view of how things work. As a third world person living in the US for 6 years now, is time for me to change my plan. I need better money !! Thanks for the video. You put things very clear to me 👍🏾. We just need to accept how it works now if we want it to make it work for us.

[@KickSilverOMG]

man that thing of being uncomfortable to sell something is so true, that used to be me until i understood the real meaning behind money.

[@naveoriginal]

Fantastic video thank you so much for this

[@Witherfall]

Your supply and demand argument is not correct. You are treating music like commodity. The supply of Led Zeppelin songs is not infinite. I would also argue that music it’s not generally discovered on Spotify. It’s discovered on social media platforms and then Spotify ask as a cheap way to access that artist without committing to buying physical product.

[@teem5945]

Bro, the best music business I've ever listened to.

[@PROD_BAUER]

Easily one of the best videos about this theme, its like i've been looking for it cuz the rest of the content about sells is fundamentally wrong

[@MusiciansIgnite]

Thank you for the kind words! 🙏🏻🙏🏻

[@SongwriterThea]

I LOVE this. Literally finishing my Masters in music and I think this video has just changed my approach to my final project. Thank you, Thank you , Thank you!

[@MusiciansIgnite]

Glad it was valuable! Good luck, you’ve got this! 🔥🤘🏻

[@LibertyMediaArts]

I respect your opinion but in my opinion, my product is resonating with you the customer. Either you like and want to hear my music or you don't. It doesn't matter what what extra stuff I have on the market. If you don't like me or my music, you will never look past that. My objective is to make you happy. To make you feel not alone. That someone out there understands you. The beautiful part of it is though. If you can relate to my music. Then I do relate to you, we do have something in common, and I know exactly how you feel because I've been there myself. It's a connection that goes beyond a brand. That's why when I get even 1 sub to my channel I'm happy.

[@MusiciansIgnite]

That’s what I’m saying. I’m not saying music isn’t important, I’m saying it’s not the core product. It is the only reason people would buy from you in the first place. I think we’re on the same page 😁

[@roboticvisions]

@@MusiciansIgnite Music is the reason people would be interested in buying something afterward, so IT IS THE CORE PRODUCT in terms of what has value to the audience. It may be that your biggest source of income comes from ancillary sales, but music will still be the item of greatest value to the public.

[@megaguidou1]

Great stuff.!!! Thanks for walking me up

[@TommyXLourdes]

again, we find that the perfect example of commercial success, indeed the blueprint is now and has always been KISS. I'm a casual fan, and I'm not making an my statement as to their artistry or even integrity, but for this conversation, KISS. Everything about that band and it's success has been broadcasting this message for decades.

[@Video_Scriptwriter]

I wish i could give a million likes. This is mind blowing. I'm not a musician, but the idea is really sound. ❤

[@eyvindjr]

Live performance is music too, and that is how a lot of musicians make their money. There is money in recording music too, but for TV, film, video games and commercials rather than record sales.

[@markdeffebach8112]

My product is a service. The service is either a live performance or a lesson. Recordings are free to everyone except those producing them. Recordings are advertising for your service. Also, regarding selling content. most content is garbage. The quality of content started dropping as the cost of creating and distributing it went down. Today anyone can create content without even learning to play an instrument.

[@dsmogor]

Tomorrow you won't even need human beings to proliferate it.

[@Roadsideunion]

This is great affirmation. We've been getting all of our ducks in a row to launch a strategy like this for a while and I'm happy to say that September 20th we're going to get to see it come to fruition.

[@deeomayall]

Factually, this is not wrong - but: - A brand is incalculably more expensive to create and keep than music. Especially when your skill is making music, not a brand. As a consequence... - There are better people than musicians to play this game, and there are better marketing tactics than music that succeed in online branding. Basically, a musician *WILL* fail at this game unless they're young, attractive and very business-orientated, and if they are those things they're much more likely to find success as a model or a mainstream influencer.

[@MusiciansIgnite]

I appreciate your perspective. I disagree the assumption musicians will fail unless they’re given a perfect situation. There have been many artists who aren’t young or attractive who have made it. I will admit that if you’re not business-oriented at all you’re not gonna do very well, but if we are trying to be professional musicians embracing business is mandatory. Marketing has always existed, we either take advantage of what we have or shake our fists at the sky and point fingers.

[@djfingersflores]

well said my brother.. I agree 100% . Keep rockin' steady.

[@nikkidoria9625]

This is so interesting because whenever I am posting on social media; I’m avoiding posting about anything not music related….gots to work on my brand!!!

[@officialstylechild]

Consumers are fully consumed by corporations. Nothing left for them to buy with and no time to do it

[@InterMagneticband]

I like what you had to say the Taylor Swift part no, Taylor Swift was born into the industry. She is a transplant. She is a child star that is completely different from a band that doesn’t have any kind of connections and does stuff on their own. I am one of those, marketing is a huge part of being a band having a manager and ramping up your social media presence now in this day and age but also yes, your music has to say something and be good, catchy or marketable to the genre, you are marketing towards. Dont give up learn what you can fail and fail again till you get it right.

[@Kidd.Nostalgia]

Great video thanks!!!

[@MusiciansIgnite]

Thanks for watching! 🙏🏻🙏🏻

[@3211SD]

This video is why 360 deals started up about 15 years ago . Streaming is on demand radio it's not replacement for a record store . When you have a new album out dont put it all up on streaming , put single out on streaming as promotion to promote albums. They you will also sell the CD at the concert. When the album era is over then put the entire album on streaming as a vault for your songs

[@speedyslug]

But i have no fans they need to hear all my material

[@El_Gabe]

This ma has the mouth full of reason!!! Thanks for opening my mind ❤❤❤❤❤❤

[@collinbergkamp7077]

RIght on. Thank you!

[@perpettersen1353]

This video was very helpful. Thanks for sharing, mate 👍

[@rupertpupkin2493]

Music streaming services will cease to exist if artists refuse to give them their music and rather sell their music on their own websites and get paid for their music. Problem solved 😎

[@djtrakakadrunkpoet8598]

Just do what you feel , that’s all

[@ryanbrutus1]

This was the most valuable video i’ve watched in the last month. I’m binging you

[@MusiciansIgnite]

Thanks man! I’m glad it was helpful! 🙏🏻🔥

[@joshuadelacruz6617]

Dude. Thank you. I've been thinking about how to market so much lately. This really helps. Thanks dude. Gonna binge watch your stuff. Hopefully.

[@RyzeHendricksTV]

Great content man 🔥🔥🔥🤟🏾