Why Niche Is So Important In Your Soap and Skincare Business?

Why Niche Is So Important In Your Soap and Skincare Business?
If you have been following me for any length of time you will know that I bang on about niche and how important it is a lot but why?
Here I explain a little more about how the entire ecosystem works and why is all starts with your niche.
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[@my-name-is-Roxanne]

Tremendously helpful, thank you so much 💕

[@FeralDucky]

Niching down too tightly can also kill your business. The BEST option for any new business person is to start with a wider niche (or even 2-3 niches that gel together very nicely) and then slowly hone it down to whatever seems to sell at a rate higher than the rest and generates more interest. My business originally was going to be soap, but then I expanded to 'home and body', added room fragrance, lip and body scrubs, wax melts, and then eventually home decor such as cushions, table runners, bedding - all with my own designs giving my 'brand' a cohesive look (think Cath Kidston and the like). My niche is multiple and wide, but people love matching and complementing things in life, so it'll work better than just selling soap, which is a generally low-profit business for most.

[@thesoapcoach.]

@FeralDucky ahh I think we may have to agree to disagree on this one. In my experience small niches are more successful. I would class all soap and body products as the product however and the niche is then who you make for ie dogs, teens etc or it could be specialising in white/private label as an example. But it isn't black and white for sure and I appreciate your POV. Thank you.

[@bellyfulochelly4222]

Thank you. You've given me lots to think about.

[@LadyGecko]

I don't disagree, but you need to understand your market first; whether it is national, regional or local market. Once you do that, then you can decide upon a niche and/or gimmick if you will, that will make your product stand out. Katie Carson is well known for the 'royal court' and her High Top soaps. You have The Soap Gal who is doing very well in private label manufacturing. And you have Dr Squatch aka Jack Haldrup who suffers from psoriasis and decided that men needed better options, but weren't the kind to shop Farmer's Markets and 'boutique' store. If helped hugely off course, that he had the bucks to hire a marketing firm.

[@thesoapcoach.]

Ahh yes I use Dr Squatch as an example of a great niche frequently. I understand where you are coming from. I like to recommend choosing a niche based on your skills, knowledge and expertise first and then a sales strategy needs to be formulated but the two will often have blurred lines I agree. 👍

[@LadyGecko]

I got into soap making because I wanted to make Goat Milk Soap and while I make a really good GMS…so does just about everyone else in 50 radius miles. LOL. You also have to love what you do and love what you make because 1 out of 5 businesses fail within the first year, 90% with the first three (I’m an accountant for a CPA firm). So I don’t make products that I wouldn’t use myself or don’t like…like Bath Bombs, Shampoo/Conditioner Bars, Candles. Every scent is one that I enjoy…except for Lavender; I’m allergic to Lavender, but it’s a scent that sells and it tools me six months to find one that I could tolerate.

[@user-du5br7qp8f]

There is a slight buzz in this video when you talk, and it is hard to listen to. As an American soap maker, interested in what you are teaching, I wanted to tell you that it may be prudent to have a microphone that balances your volume. I find myself adjusting the toggle a lot. I have time to listen to these type of youtubes at night when the family's all in bed and I try to keep the volume quite low and you are loud, soft, loud, soft. Feel free to delete this comment, I just wanted you to know.

[@thesoapcoach.]

Hi Heather.. Thank you so much for the feed back. I will have a look at that and see what I can do to improve the sound quality. Keri

[@dermotsheedy8934]

Would you say using botanical is a niche ?

[@thesoapcoach.]

@@dermotsheedy8934 probably not to be honest unless you are growing it all yourself and can share your back story and how you use it in your products. That would give you the content to drive traffic to your website

[@FeralDucky]

@@thesoapcoach. Of course that's a niche. With soap the niche is generally small. You've got Soap > User Group (baby, dog, adult) > type (vegan, medical, colourful etc) and then ingredients (esp. if you have a single base you designed as a signature) and that's it. Soap is a tiny niche that won't make most people any money at all on its own.