Why Nike Is Dying...

[@kirbysaurus5670]

nothing needs to change. reselling is a plague. nike have released so many dope pairs that flew under the radar because there was no hype. good, keep it that way. finally real sneakerheads have access to real sneakers again.

[@ericmcfarland9687]

Nike is most definitely not dying. They will adjust to current market conditions and be just fine. Nike's success is not dependent on the resale market.

[@RickyVsWorld]

Resellers and full time sneaker youtubers are dying

[@colinj8543]

@@RickyVsWorldnah it’s actually true because some of the sneaker KZbinrs left right around when the covid pandemic ended like Untied Hawaii and Sb Mitch for example, which is sad because I loved their content but I completely understand why though

[@ericmcfarland9687]

@RickyVsWorld there is still a market for sneakers; however, the secondary market has all but dried up.

[@hustysemporium6359]

Nikes answer last time was to sell more shoes and now look what's happened

[@msr2566]

its a trendy headline, but they are falling a bit behind on growth

[@PrettyRadRamo]

Nike made 51.5 billion dollars in 2023 almost 10% up from 2022. I think it is purely an online hype standpoint of Nike dying 😂

[@stephenlamley541]

Suits me hype crap going.

[@ratboy4169]

The truth about Nike, is that Nike will never suffer a financial hit considering its built such a massive bag. Nike can just buy up companies like skechers, hoka & new balance. At this point, it's unstoppable.

[@sprayscape]

lol yeah Nike is doing just fine

[@tellthetruth7497]

People online fail to recognize Nikes does tons of business selling apparel, and non hype items. The world don’t revolve around hype sneakers

[@Jeansman]

Every Second people i See has nikes on his feet. Nike isnt dying. Only Resell is dying for them cuz the pricetag is high enough

[@vbun4662]

The shoes are selling out and then sitting in reseller garages and that doesn't have anything to do with Nike's health as a company. If anything, the fact that resellers made it so hard to get any hype shoe for so long made the casual sneakerhead lose interest and start valuing other things. Resellers are going to end up hugging the hobby to death.

[@gilbertoflores7397]

For Nike when resellers buy up all the inventory they like that; to Nike a sale is a sale.

[@mozzie2729]

I think Nike is correctly settling where it should be in the market space. For the lasts few years, Nike has skyrocketed due to hypebeasts and resellers propping the perceived value of Nike/Jordan merchandise. But now Nike is starting to slowly become what it was and has been, just another sports brand who had a standout athlete. With bad QC on their shoes (including Jordans), and limiting shoe stock on models that they know will be popular to generate fake scarcity, you start to jade the loyal consumer base that kept you going before the hype. There are a lot less Nike/Jordan sneakerheads and more hype/resellers in that space instead. Once the hype and money are gone, then you get what Nike is becoming now.

[@enricocaniato701]

Reselling caused an economic bubble that eventually popped and the blame is on both resellers and companies like Nike who made this possible in the first place. Now sneakers are coming back to what they should always be: stuff for the people, easily accessible to everyone who wants em

[@tbuddy3372]

My problem I have with Nike being the fact that I buy/bought their products is, the QUALITY is cheap and TERRIBLE. Also “Hyped” shoes with no real reason why the shoe is hype besides the persons name behind it

[@ProfessionalDumbasss]

its actually, People behind it.

[@Michael_Rr]

I’m super happy with all the discounts and under retail resales. Reselling at twice or more the price is complete BS. I was able to secure a pair of 1s and 3s that normally felt impossible to get. Bottom line is Nike is able to discount their shoes because they are already over pricing (especially when considering quality control) & resellers not being able to resale already over priced shoes is a fkn prize for the consumer.

[@coolbuddydude1]

The deals are amazing these coupe of months, even more to come.

[@ImEdon]

For me Nike has just continued to be sort of a sketchy company. It’s also clear that they don’t care about quality of shoes yet charge high prices

[@lucaalburg8551]

Nike is never going to die its the most popular brand in the world

[@MikeWilliamson-iv6zb]

Adidas is catching their market

[@marvelftw3424]

​@@MikeWilliamson-iv6zbno they aren't 💀

[@hardup29]

Adidas mate

[@MikeWilliamson-iv6zb]

@marvelftw3424 sorry it's true...

[@itshollywood0726]

Nike is oversold and over hyped. If you want to be accepted by peers. You get Nikes. You’re weak.

[@noahfox963]

Nike is an absolutely massive company and the economy is overall down right now, they will bounce back and these struggles aren't exclusive to just Nike.

[@4SureFamily]

And I wish the Sneaker Community would distinguish the difference between Botters (resellers) and Resellers (without bots). Botters can make money despite the resell prices because they are selling in volume and not just one or two shoes at a time. Example: if they sell 50 shoes for only a $10 dollar profit, they just made $500 dollars and sold all their inventory. Then it's on to the next shoe release. Versus the Resellers (without bots), maybe only making $50 to $100 profit on each shoe. Of course I'm not talking about the Big Reseller that's backdooring because that's another story.

[@calebkent6706]

Maybe if they give the people what they want (og color ways, better quality, stopping resellers,and innovation). And on another note they need to stop inflating prices without upgrading the quality. 215 for 4’s is absurd. And even if you can afford em resellers and their bots take everything, and the common buyer cant get em on release date.

[@samaantree]

Nike should have made the sneakers available in the first place and reacted fast to the online bot problem. The whole hype thing with AF1’s and Dunks was fed by deliberately making supply of each colour way hard to get and therefore inflate the price and create fake demand. Reselling on one off small scale say 1 to 5 pairs of really exclusive sneakers isn’t too bad but when that’s your whole business, then that’s scummy imo because retailers are your original resellers. they have an RRP but could sell for over that if they wanted. But reselling on top of retail RRP shrinks the market where only a select few can afford the product. Then consumers just look elsewhere like New Balance etc.

[@wearetemporary]

My main issue with Nike lately is how fashion-conservative their lifestyle sneakers are. The last Nike sneaker release that genuinely excited me was the Terraforma. I’d love to see Nike collaborate more with fashion brands along the lines of Adidas x Mr Bailey, Converse x Darkshadow etc.

[@panik28]

Nike isn't dying at all. They couldn't care less if resellers exist or not, they get the same amount of money from selling to the general public. Just look at the J4 Breds they could have made the double of pairs and they would still sell out. Collectors will still buy the shoes if they want them. Even at low prices, Nike's margin of profit is so huge that they would have to be selling the shoes for 50$ or less to actually lose money. The only people getting affected are resellers and that is a good thing.

[@4SureFamily]

Love your new background. And this was a great story/topic which has not been told like this before. So big ups for that! 👍🏿

[@4SureFamily]

It's a catch 22 situation. Most Nike shoes sell out when Resellers purchase them and hold them, then sell them at higher prices. Once a shoe reaches over $300 dollars this causes the Sneaker Community to think this shoe is popular/hot, causing more people to want/buy the shoe. Most people want to flex and let everyone see them wearing a shoe worth $300 dollars and more even though they paid retail for them. They don't want to wear a shoe that's unpopular and going for under retail. That's why you don't see people wearing shoes from Walmart, lol.🤣

[@Thatbeetle]

The only thing that needs to change is the amount of colourways Nike likes to pump out for each model. Take the J2, we had some cool collabs come out and some OG style colourways but then a load more that nobody asked for.

[@adambell3357]

There are some good Nike shoes out there but for the most part Nike sucks for innovation and inspiration. I love that, though not always “hype” or sometimes just sit there, Adidas takes some great risks with both materials and designs that Nike would never. I love my Adidas Sully/monster inc shoes or the new AE1’s.

[@giogiogiogi0]

Nike's partnership with Sacai was the last innovative collaboration, specifically the LD Waffle and Vaporwaffle. Most recent collabs with Nike were uninspiring and boring.

[@joevigil13]

They’re laying off work force because of automation 2% is relatively low compared to most companies their size right now

[@SneakerPhetish]

Nike is doing just fine. Hypebeasts that are heavily fixated on reselling are saying this because of the overproduction of inventory that Nike is currently fixing.

[@hostesscupcakes8130]

Nike isnt hurting, their profit is literally larger than their next two competitors combined and they always make a profit on every shoe sold, even if they hit the discount racks. Culture vultures came in during the pandemic because of the free money governments were handing out and they were saving more money from not going out and doing the things they were doing before the pandemic. The basic thing is, even though some shoes are dipping below retail on the resale market, someone is still paying for those shoes to resell and Nike is making a profit (even if the shoe is bought at warehouse prices). They are shedding parts of the workforce that were hired on during pandemic to keep up with demand.

[@patricklary81]

Nike is not dying. During the pandemic everyone had lots of extra money to spend, and cost was low. Now we are on the brink of recession, and the prices of everything is double what it was a year ago, and job wages have not been regulated to reflect the inflation. So people have less money to spend. The first thing that's going to stop selling, is things that are hobby or collection related. They are not a necessity. Maybe all these shoe scammers who bought every pair they could get their grubby hand on, shouldn't have been so greedy. The average buyer couldn't buy a pair of shoes they wanted from Nike or other companies for a long time. It left a lot of us regular sneaker fans disgusted. It serves them right if they are getting stuck with tons of over priced shoes they can't get rid of now.

[@SwankGodTenma]

It's crazy that sneaker availability is killing the game. People begged for this and now nobody is buying? Proves consumers don't really know what they want. Also, notice no mention of reps. Is that crowd too niche now?

[@cjmartin7662]

Awesome video my man. Your efforts are appreciated.

[@CCCFFHO]

Nike is definitely not dying, but they could have gained more appreciation by customers, by increasing the production number of some of the OG/OG like releases. Not saying they should make 5 million pairs of BRED 4 reimagined, but could have made a bit more. 😅

[@gem.monk.]

Really enjoyed this video and the content… Think this is a good evolution for the channel and it’s success. Less of the hype beast pandering, more about the industry happenings and deeper dives into the models, brands, etc…

[@jacknjill3000]

Too many ppl. jumped on the Nike boom and now everyone was reselling and got into the game. Plus, Nike is just selling the same 7-9 shoes and coming out with different color ways. Doing that over and over made everyone sick of seeing the same shoes and now over saturated and no longer hard to find . Plus there are so many other brands to keep you busy. So they all put out more and more and took out the fun of having something only a few had. Bc everyone had something that was limited and hard to find. I have so many sneakers I don’t even wear and really how many sneakers do one need and how long can one keep collecting??? So like a thing, this trend has to stop eventually. The whole thing about trends is finding a new product and not buying the same company and shoes over and over and that gets old.

[@jacknjill3000]

Also like anything, at the begging when ppl. we’re buying sneakers to resell, like in the mid 2000s, there were only a few doing that and got bigger and bigger. But once everyone and their mom jumps on the resell game, that alone would have made it old news and done. For me the name of the game is to find new items ppl. don’t know about and educate ppl. and make money selling the product. Then when it gets to common, Seychellois to something else, unless your one of the big sneaker players and being in the bank still.

[@masondeverna4294]

thanks man, I am using this video for my presentation about Nike and how they are dealing with major issues globally.

[@amcstryker7]

No one is really talking about this but the clothing lines were significantly better in terms of design and quality prior to 2020. Outside of the ACG line under Acronym founder Errolson Hugh, you had some really dope collabs from Sacai and Undercover, too. The first season of the ESC line was awesome too (too expensive but sales were big). Starting from 2021, everything just... changed. Hard to explain. The clothing and collabs were not hitting it for me. Lazy designs, reduced quality.

[@walterwhite1]

GREAT CHANNEL BRO 😎

[@Master.Maverick]

I dunno about all that, but Nike keep spamming so many of the same shoes with the slightest difference between em. How is that a good look ??

[@dopesneakerman]

Nike will go down because of these prices,thats for sure.And long with that comes crap quality control and craftmanship

[@abhishak21]

Stop reselling crap, that's killing the hype

[@christopherguerrero462]

Can you make a review video on the black and white jordan 1 like show them on feet and stuff please

[@michaelb4600]

The hype around Nike is not as present as it was a few years ago but Nike and Jordan are top two shoes by a huge margin

[@RodrigoRuiz609]

Space hippies were something else. I got to buy a pair but I really saw a lot of innovation there.

[@davidowens8536]

U can’t get TS for retail so that contradicts your argument and by the looks of it never will. The sneaker game always goes through different hypes, Nike taking a bit of a back seat that’s all.

[@marcop.525]

Last week i bought Anthracite Dunks with 50% discount for 60 in an official Nike Store. They are a nice colorway that would cost more than 200 in 2018/20. The problem it's the QC, the toe box fkn hurt my feet in left shoe

[@therealjake]

All Nike has to do is limit production of Air Jordan’s and Dunks and bam they are back on top Hype-wise…

[@rodtp]

Indeed, it seems the days of instant sell-outs and skyrocketing resale prices for Nike sneakers are gone. I believe there is a combination of factors at play. Firstly, Nike has upped the production numbers for many releases, making them more readily available. Secondly, with inflation hitting wallets worldwide, consumers might be prioritising essential household items over splurging on limited-edition sneakers. This shift in consumer behaviour, coupled with Nike's new strategy, is leading to a more balanced market where sneakers are easier to acquire at their retail price.

[@michaelbell390]

I used to like nike but it's always the same design with different color ways..nothing but over priced flash appeal that doesn't last and is beyond uncomfortable.

[@lil-sheff]

Honestly really miss the release time of React foam. Felt like Boost was gonna finally be dethroned and was a fun fight to see.

[@moxi8998]

reminds me of the days where nike dropped the element 87 back then and nowadays nobody bats an eye to them

[@lil-sheff]

@@moxi8998 the undercover ones were so sick but literally so impossible to cop. Still consider them as my grails

[@desean619]

I’m glad it’s finally happening cause $5000 for shoes is crazy

[@corpr8dystopia778]

CEO prioritized short term gains, the company needs to define its long term strategic vision. New CEO, yeah, he wants to boost performance rapidly to secure his position for some time.

[@ehc1999]

How if people stay selling out reto Jordans for 300 😂 and reselling does nothing for Nike because they only make money off of the retail price.

[@marcopolo8238]

Reselling builds hype for the brand, as more shoes become more expensive and harder to obtain more people will enter their raffles to buy the shoes. This will mean all their shoes sell out building even more hype and the effect snowballs

[@panik28]

@@marcopolo8238 That makes no sense. The hype is still there, and Nike still gets the same money no matter who buys them. Look at the breds 4 there were plenty of pairs and they still sold out. Resellers do nothing for Nike.

[@DeathOrGloryRacingBC]

Also reseller buys 10-50 pairs, 10x more valuable buyer to nike.

[@kevinbutler1968]

In the watch world, swap Nike for Rolex and its not far off the same story over the last 5 years. What goes around, comes around and so in a few years, Nike will be on the up again. In the meantime, we can all just enjoy wearing sneakers, rather than worrying about the resale value.

[@bmorefocusraver]

Well put. Good break down. I definitely agree.

[@icecreamdooky4478]

This was and will always happen with anything carrying hype or popularity. It eventually fades and moves on - i think resellers pricing shows at £30k etc is destroying their own field. Nikes profits are up so no fear there!

[@JamesJones-kt9yi]

Nike brand is not dying😂, resell is dying for sure 😎

[@johnnytay3612]

People wear dunks with no SB on them? Disgusting

[@upsetuloss]

You forgot to talk about the cost increase in Jordans. That alone has made Sneaker heads second guessing purchases.

[@mfern4516]

I really do like being able to get a shoe without having to fight for it. There are times that you have to be aware, if the shoe is very popular but it is more of a relaxed buying situation that we have now. I am enjoying it while it lasts. 😃

[@eagleeatsmonkey3621]

very good video ... more video of this kind of insider, industry story and happening please

[@blagic]

Remember when adidas had a nice run? With boost. Now it's NB that has similar run. That's why Nikes are not selling nowadays.

[@Jackalous311]

People say they want innovation but no one buys them😂

[@JacksonChng-dn9hy]

Their main objective is to shut down the resellers market with their retro n reimagine

[@treoryiz1156]

Good work Elliott

[@herinpatel_8]

The fact that I can actually buy sneakers for retail now is a blessing, then spending 500$ on a pair of Jordans.

[@MrBonesAlmighty]

Nike is a dying brand ( as far as shoes go), at least for my feet, especially Jordans. What I am learning as I get older is my feet aren't young anymore either. It's pretty much New Balance from here on out.

[@Miltondiaz96]

Nike dying because it doesn’t have resell 🤦🏻‍♂️

[@max-mkl]

The company is definitely in a difficult situation. Let’s see what the future holds. At least for us its great they have to come up with a new strategy - and for now we can pick and choose what we want to buy (even on sale)

[@The-Rampallian]

This is the issue with Hype! It takes things high, then when the bubble bursts. There is a notion that everything is falling apart or stale. Nike will still be popular even when the over hype dies!

[@smashleybreaks]

If Nike is dying then what was this past weekend with the bred selling out? For the most part in minutes. Wanted to add that pressure from external sources is great for markets. It means better products, innovation and should mean better prices.

[@coolbuddydude1]

I think Nike pricing peaked. I just bought some newly released tech fleece on sale. I think we will see more rebate sales and and more affordable prices.

[@sergiorodriguez-dq2vi]

What about the low quality of Nike products? Look at the Nike dunk, air force 1 etc. Trashy materials. I haven't bought a Nike pair since almost 5 years because of their cheap construction.

[@LuisPerez-hw9hb]

Only people complaining about the market are resellers. Sounds like a good thing to me

[@jamestaylorjr2521]

How many times are they going to repaint their old shoes. This laziness is rampant in the toy industry and helps kill toy lines.

[@sneakerscreepers]

More videos like this! 🔥🔥

[@brandonrogers6351]

I'm very confused. Basically, the resell market is dying. So that's where you get if it's worth it or not.?

[@msr2566]

people saying the sneaker industry is dying bc resellers aren't profitting as much is wild. Thats a much more enjoyable industry to be a part of when individuals with bots don't just get everything

[@howcanimiss]

“Veteran designers leaving” 😂😂😂 Nike top selling shoes are Jordan 1 and Dunks. What designers? I can just hire kids to colour on a sheet of paper and release a new colourway

[@CinesByNix]

the only people who champion reselling is resellers; resellers don't fill a gap in the market; they create that gap to make money. If resellers don't buy 15 shoes etc then people would easily buy the shoes they want a retail or lower. Resellers create fake hype to sell shoes for money. If resellers were selling some limited-edition vintage 15-year-old shoe, then fine but they are just buying up current shoes with the hope of making more money.

[@JuanPabloCambeiroElorz-th4bh]

The goat of sneaker content 🐐🐐

[@matthiassanders4380]

Anyone know where his jacket from ?

[@Peezy71421]

After having the BRED 3s for a week, I feel like I got caught up in the hype. I like the 2019s better. These are boring and overhyped.

[@turradi1126]

Retros are awesome. Focusing on only 3-4 models is not. And resellers getting out is awesome, too.

[@skippyskater]

Thanks for letting me know bought 3 pairs of dunks to absolutely thrash skating and deprive you sneakerknobs from the resale.

[@pat30185]

They aren't dying. It's just a market correction.

[@elee6tring]

Keep doing what you're doing Nike. Get the resellers not even into sneakers out of here.

[@karubml]

just copped royal reimagineds for 100€. real snipe. i don't get why those are sitting since the leather is literally straight up better.

[@sagecreations8955]

It’s not just Nike. Look at adidas. Always putting out the retro Stan smith. I’m so tired of seeing unlimited designs of the Stan smith

[@Nsellz]

Nike, please retro the air zoom flight 98 aka the glove! Definitely a simple silhouette but a for sure staple. They will definitely sell out

[@brickcity9824]

2029… is this guy living in the future?

[@Old_Man1949]

"In 2023 nike released 116 new versions of the nike dunk low vs 31 in 2029" Does he actually say this or am I tripping? 3:46

[@newfr333]

There always will be Nike & Adidas sneakers as a most popular brands for all kinds of people

[@Cashmoneez]

Nike has had pretty much 0 innovation and has just been coasting on name. Their running line has always sucked and their basketball line is way less inspired than it was in the 2000-2010s

[@uah9]

The lack of creativity is arrogance that people will continue to shop there, I don't care for resellers because they're largely using bots and just trying to make money whereas some of us want to buy exclusives just to wear. Nike have to find a balance but not reason why they can have a separate side to the business to creative new and one for retro and classics

[@ampontour]

3:55 *2019

[@nelsondacosta9117]

Resellers ruined the Jordans I’m sorry because even the last Jordan bread floors I came out like you couldn’t even get one pair but other people can get two 300 pairs I did it five times where you gotta pay double the price it’s ridiculous cause the shoe cost nine dollars to make they ruined the game

[@Cnw8701]

The fact nobody realizes they've been making their products in sweatshops by 14-year-old Indonesian girls for the last 30 years is astonishing. The same people who preach "anti-slavery" rhetoric are the same people buying slave labor products. I haven't bought any Nike products in almost 20 years. Not a single piece of clothing or pair of shoes in my closet are from that brand or company. I refuse to buy from them!

[@CDC678]

Whenever something is new people hate on it so much. Jordan sneaker heads hate change

[@the77th]

Crocs , Club C >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

[@IsmellGoodASF]

What kinda hat you rocking? it's sick asf!

[@maverick2678]

I'll revamp and revolutionize the nike website and app for 2.5 grand. The ceo doesn't have to do anything, they're just not paying attention to what the consumer experiences is like

[@zsombortecsy7287]

Stay together in 1 thing guys DONT BUY ANY NIKE PRODUCT AGAIN ( i hate the company for many reason not their shoes😢)

[@adnaanu]

Elliott, you are just looking at it from a re sell point of view. If you look at their turnover, they are 10% up on last year. They dominate the basketball and running market.

[@geetsinghmakhani970]

nike is not dying i havr used nike air max , air zoom they are muvh comfortable , they are earning good money they will never die .