Why Nike Is The Best At Fashion Collaborations

Fashion collaborations are everywhere around us. Some of them make a lot of sense in the merging of two separate entities while others serve as cash grabs with each brand leveraging off each other's audience to make money. In this video I talk about the recent collaboration between Nike and London based brand Corteiz to illustrate why Nike does the best fashion collaborations and how they got to this point. They worked together to create 3 different colourways of air max 95s (Nike 110s)
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