Why Nobody's Buying Your Ideas in Tech

[@HealthyDev]

Are you trying to sell yourself, your services, or a product in tech? What issues are you facing?

[@kickpuncher870]

Started Software Test Automation consulting firm the 1st of the year, fortunate that I have two clients but I'm struggling landing the NEXT client. I think brainstorming a great lead magnet is where I'm struggling. This was really helpful though, thank you for this. Will def watch this a few more times to absorb all the info.

[@madcow5833]

Yup, I am not even programming these days, but this is still true. I need to explain to people what the problem is that others are failing to mitigate and how why I am in a position to actually help.

[@jaa928]

I was spending all my energy explaining "How" my development tool would help prospects rather than "Why" they'd want it. This lead to verbose and nebulous conversations rather than a concise, two-sentence pitch. "Accelerate coding of flat file specs. Instantly download file reader / writer source code for public specifications or easily build your own with our simple data entry interface."

[@HealthyDev]

Sounds good. You’ve got a value statement (Accelerate development) coupled with features.

[@JohanAntonissen]

Great video! I’m a mechanical engineer with a love for programming and am in the process of creating my own saas. I’m looking up saas videos but watching all these entrepeneurs talk about selling saas products is so cringe to me. I know i’m lacking a business view, but I would much rather learn from someone that practices what you practice than the entrepreneurs that are mostly focused on ‘7 or 8 digit turnover a year’. I just want a Saas to help people and possibly make a passive income of to cover my living expenses so i can just do what i love, pay my mortgage, pay my food , take my kids to the fair.

[@SufianBabri]

Excellent video. It can also be implemented in our personal lives. A total game changer!

[@adaptivedeveloper]

Wife bit is so spot on. Mine effectively made me choose the company that gave me much more in the long run. Don't underestimate your wife's instincts

[@desireco]

Excellent video, somewhat in the same boat, learned so much about marketing, you know as a dev, we are smart people, why did it took me so long to discover this obvious things is beyond me :). Again, thanks, appreciate the video and others, really good work.

[@newvideoplaylist]

Excellent video. Thanks for sharing

[@GrantGryczan]

I always miss your guitar when you don't include it! Haha

[@KangJangkrik]

It's a great ADHD suppression. At least we have the himalayan salt at the background :)

[@HealthyDev]

Ahahahah! I love that thing! It will be a fixture for as long as the show exists, I hope. It reminds me of "The Dark Crystal".

[@nic_s3385]

Very helpful video. Thank you. My current employment and project I'm assigned to has a massive performance problem and I feel like I'm speaking a different language. They've had problem with performance for some time now and in the past what they did was add a hard coded date to a stored proc to stop it from looking to far back. It's been 3 years now and the proc is again looking to far back and they just see it as something that needs to be maintained and updated when it becomes an issue. I'm in the process of fixing a page that can take over 3 minutes to load depending on how much data a client has. This is due to mostly poorly written queries. I brought the time down to about 1 second, but it's not like I did any kind of magic coding here. They just messed up so much of the basics. Anyway, I'm hoping some raw numbers might help get through. I'm hoping that when they see something go from about 200 seconds to about 1 second that they might start to realized how bad things are and that at least some focus needs to shift to this problem. Right now they don't understand why I'm looking at performance because all they see is that it works... although their idea of working isn't great either.

[@HealthyDev]

Was a customer complaining about the 3 minute load time?

[@theaccountant666]

well done!

[@philipoakley5498]

Also look up SPIN marketing, along with the 'cloud' conflict resolution of the Theory of Constraints (see Clarke Ching's work and his Rolling Rocks book).

[@HealthyDev]

Will check it out! Thank you.

[@Wielorybkek]

I don't like that the video assumes the developer is the one who is right and who holds some secret truth or a much better solution that nobody knows about. Usually it looks rather different, more like a programmer applies some well-known methods to a well-known problem in an industry they don't know much about (logistics, e-commerce, health care, whatever...) and they try to "teach" people who actually know better or they just don't think the problem is worth solving as the solution might be too expensive, too inconvenient, unrealistic, etc.

[@HealthyDev]

I’m hearing some past bad experiences with developers in your comment. What happened?

[@kyuss0x1]

@@HealthyDevprobably nothing happened

[@jollyroger3179]

So in that last case, when the problem is not painful enough, do you just give up on that customer (base) or is there an advice?

[@HealthyDev]

Ask your prospects what their biggest problems are with the area your solution is in. Listen for other problems you can solve (pivot). Listen for changes to the product (features). And listen for ways you can position the problem differently that helps them see the value of the problem better (positioning).

[@fsociety2871]

Your advice is on point, now i'm downloading your free guide 😂

[@englishandtech]

This is gold! Thank you so much.

[@HealthyDev]

Glad you enjoyed it!

[@cykes5124]

7:00 The internet unfortunately attracts bandwagons and people are comfortable to treat others poorly rather than accept that the culture of their online forum is toxic. I think content you make like this video are great because it's more of a self help and that typically targets those who are actually seeking it. Thank you.

[@HealthyDev]

I think you're right. Thanks for the encouragement!

[@rocketpig1914]

No guitar interludes! Must be a busy week

[@HealthyDev]

I started doing them every other episode a couple months ago.

[@133289ify]

the customer be like: Me boss, aint no time no attention span to understand my broblem. do me button that blip plop bazinga 10 microservices do want

[@Олексій-г1в]

I hate how you explain how to sell in detail, then literally sell your courses by explaining what the problem is and it works even if I know what trick you use because you just tell it!

[@HealthyDev]

There's no trick. I'm just helping people learn how to sell, and they can use me as an example if they wish.

[@JohnSmith-op7ls]

Reddit etiquette is an oxymoron

[@HealthyDev]

LOL, touche, touche.