Why Nordic Wild Blueberries Are So Expensive

Bilberries, or Nordic wild blueberries, are sweet purple berries that grow wild in the forests of Nordic countries. But bilberries are very fragile. After just two days after harvesting, their nutritional value begins to fade.
To ensure the tiny berries hold on to their precious antioxidants, companies in Finland spend entire days sorting and freezing them at precise temperatures. That's because bilberries are highly sought after in the health-food industry, where they are sold in the form of juices or supplements that can reach over $200 per kilogram.
So what makes these tiny berries so nutritious? And why are they so expensive?
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[@CyrusOfNaias]

Why aren't native Finnish people picking these berries? If they fetch such a good price, can't the companies pay enough for it to be worth it for Finns? Or are they only paying enough for migrant workers?

[@LokiOdinssnn]

sadly money rules

[@arturodurantrejo1260]

Yeah money rules

[@_The_Phantom]

Nobody is getting harmed here

[@LokiOdinssnn]

@@_The_Phantom social cohesion is being harmed.

[@_The_Phantom]

@@LokiOdinssnn Maybe.

[@mortenrl1946]

I remember the blueberries in the icecream I used to eat being blue, i was confused when the supermarket ones were green inside, haha

[@arsjanaliaj1727]

I think this is same wild blueberry in north of mountain of Albanian Alps .. its same family of wild blueberry

[@cyberash3000]

bilberries grow in the uk, there are hundreds of bushes about 40 minutes drives away from me....

[@SwearJar1]

0:53 those bilberries are HUGE!

[@notundermywatch3163]

If they are left alone in until the first week of August they can get that big

[@eiavops4576]

I can literally get these for free lmao

[@notundermywatch3163]

Same here, I pick kilos of them in the bushes behind our home anytime I want when they are in season

[@michaelpettersson4919]

If you do not belive that blueberries are good for your health they are still tasty. 😊

[@tulsiramdagur9580]

ब्लू बेरी प्लांट कैसे खरीद सकते हैं