Why Photographers CAN’T SELL PRINTS | Creative E-Commerce 101

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Why you can't sell prints.
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[@sonofabear]

I sold a stock image of a mushroom today for $125. I was never good at selling physical prints though

[@RanftEvan]

🔥🔥🔥

[@RyanHarville]

How tf

[@Name-ot3xw]

How did it taste?

[@Turtlenaide]

Now I’m curious of the photo

[@charmerci]

It's a tough sell and always has been.

[@BartRosfotografie]

You are correct here. I sell a lot of digital licenses or my work. Much less actual physical stuff. But I make a calendar of my best images locally and it sold 1200x last year. Now I partnered with a marketingfirm, and the goal is going to 2000x and up over the years. Books also sell well. Just design it yourself. Ask a famous person for a intro. Contact stores. Find a printer that offers a good balance in quality and price. Its pure profit. Slow. But slow profit is also profit.

[@kidheyful]

What I really appreciated from this was how few cuts were made when you were explaining everything. The clarity you had with these points really showed. I'll be following this advise.

[@andrefelixstudio2833]

You are 100% right, I have been a professional working photographer for over 30 years, I sell is my ability to capture an image I’m not really in the business of selling pictures but I am in business! I take my ideas and use them when I’m asked to create images for a client all I do is put the client in the idea and then they pay me!

[@napoleansolo5849]

I do graphic design and I sell prints sometimes and it’s not that hard to sell something once is what I’ve found but to keep it going consistently is the hardest

[@Shay.bae92]

Thank you for this. I will certainly apply this to my city … the major key is to part time me as an artist full time the business the perfect balance ✨

[@funkam0nkey]

You’re right. You can just stop being an artist but make sure you pay those bills first. I still sell some of the photos I want to take as well as those my customers want to see.

[@carolynparr2727]

Another problem that many photographers have when selling prints is that they’re not opening themselves up to enough online photo selling platforms. Personally I sell on 4 different platforms: Etsy Pic-Time Pixieset SmugMug

[@jasonfenstermaker4496]

Appreciate you saying this in the group

[@degernarraholmes2167]

Bro plz help me start on one of them

[@STrentGlobalStudios]

They key is that society has been flooded with billions of mediocre “photographers” and “images” they have lost touch with what is good art and how actually difficult it is to create great art. Instagram and other sites like you say are al

[@Applefanboy2012]

Yep. Many add their presets and that’s it. No care for composition, color, story.

[@Wilsnap]

wah wah wah

[@juliussternfeld428]

Good advice for business, but if you think you can just switch your art passion to a hobby, you’re definitely not an artist. Maybe that’s the real reason you never made it as an artist. If you really care about art , you can never give up.

[@mistermadsen]

If you want to sell prints, have an exhibition. You will sell more than you think, because not all people like IKEA on their walls.

[@victorkulkosky1184]

Great advice. Thanks. Now if I can just get past my inability to handle these "easy drag-and-drop" websites all the photography channels promote so heavily.🤔

[@warrenaveboy313]

I'm glad I found this video.. I have had this same idea for the city of Detroit as the downtown area changes..

[@content_by_me]

So good Evan! I've worked 20 years in the music industry myself here in Stockholm Sweden, and the life of an artists / content creator is truly like an iceberg, hard hard work and people only see the tip of what you do, and you're so good at explaining how this life works... I agree fully and appreciate you are doing it so well! respect! Good luck with your future projects man!

[@marshalljvanderhoofphoto]

Super valuable message and very inspiring! Selling photographs as an artist/creator is very difficult. Your shift to a business approach is awesome. Thanks for the great content.

[@westonayersart]

These are my favorite videos from you, the business side of being an artist/photographer. This was a good one, thank you.

[@whipkeymedia]

Our egos get in the way of profiting from a lucrative career. The artist ego is a self limiting belief in a way and self aggrandizing.

[@westonayersart]

@@whipkeymedia That’s certainly true for me. Throw in an abusive dad, and other traumas along the way, I don’t have much self worth and value. Trying to change that 💪🏻

[@whipkeymedia]

@@westonayersart Need some resources? What you reading homie?

[@westonayersart]

@@whipkeymedia Sure, I’d a love a few recommendations if you have them. The Body Keeps Score is on the list to get, and right now I’m reading “Denali” by Ben Moon. He’s a photographer and outdoor enthusiast, this is a memoir of his cancer journey and his friendship with his pup.

[@whipkeymedia]

@@westonayersart e-myth, and winning without pitching manifesto-biggest takeaways get your ego out of the way.

[@alexmetcalfe4668]

Great video Evan. You’ve given me some real food for thought 🙏.

[@wildcoaststudio]

A really great analysis. I've long struggled with how to monetize all my different artistic interests - especially as the inspiration fades on one idea. Such a simple idea to implement - thanks for sharing.

[@daviddn5631]

Most good photographers seem to be more focus on doing good photography than doing bussiness. There is nothing wrong with pursuing art. do not let this dude tell you otherwise, his photos speak for themselves.

[@mattmjlg5053]

Yeah, easy video for him to make for a sponsored ad. Hard to take advice from wealthy KZbinrs like him who can only see from their high pedestal

[@stevenlennie]

My Etsy store goes through peaks and troughs for print sales. Seems to be at the mercy of the Etsy algorithm gods. I never set it up expecting to retire from the day job but it does give me enough to buy a new camera or lens each year.

[@Dr_GraysGhost_420]

Yes! Like you get 3 orders in an hour and then it’ll be 4 days later and you sell another. I’m like “why did 3 people all the sudden by a print” 😂 I hate Etsy

[@Dr_GraysGhost_420]

What sucks is you can’t put a link with a post on Instagram 😩 You can put it in your bio but you know how people are.

[@j.pocket]

I've been doing this to some degree since I had to develop film in my grandparents' basement. After over 25 years, when this popped up in the algorithm I was reticent to watch. Because I remember finding your channel in 2016, I wanted to see what you've learned. This is some of the best advice on the subject matter in the industry. Other people may have differing principles here or there, but if someone follows the first four tips here and does the first two steps really well... Grind it out and in 12-14 months it's a legit stream of income. Be specific, find that niche, and serve your local market really well. And if you're going to pick something, pick the lane you most love. Don't force yourself to shoot commercial work when you want to do fine art; and don't approach business owners if you're trying to attract art directors. If you're going to go for it, go for "your" it not just what you think is more lucrative this moment.

[@JR-xn4gl]

I’m not intending to make a business out of my photography or a part thereof, but man! this was excellent advice. . . pure gold.

[@josephlai1078]

Your recommendation and rationale are solid. I think that concept is slightly more mature among musicians. An example would be the massive mount of tracks in ARTIST (where tons of people go to download sound tracks for BGM). Many awesome tunes but otherwise un-known (from a billboard artist perspective). I am a hobbyist photographer and full time publicist. Since 2020 when pandemic hit, it really impacted my business. Three years later the business dynamic changed for my industry and it had me thinking hard whether hobby can potentially turn into some sort of means in earning subsidized income. Anyway, a lot of learning from your video. Great work and kudos for sharing. Cheers and have a great 2023.

[@Simonjose7258]

In the late 90's right before the switch to digital, I would be one of the only photographers at Print Space actually printing their own work and not just for hire. It's always been overly romanticized. That said, we weren't a dime a dozen. Oh and we didn't have cameras that did most if the thinking for us. We had to understand the relationship between film speed, shutter speed and aperture. It's like making a special effects video. Once upon a time it would have been impossible for an amateur to even green screen. It's a whole new world. We have to pivot. There's still room for us.

[@TheAdventuresofTNT]

This why we love your channel. You are an inspiration to all creators in this space, not just photographers.

[@rancosteel]

Most of my “art” photos are so non-woke they would be banned. I rather keep my day job with benefits than bend over to art critics and media censors.

[@jpbousquet6446]

There is a lot of truth in this video, thanks! The distinction about thinking you are/may/want to be an artist and people will love your photography/prints and the necessity to look at photography/print as a business are two totally different mindset as you point out. It is not easy ;-)

[@paco_b_v]

Thanks for the video Evan. About selling prints of places or cars that are recognized, is there any problem with the property of the design? For instance, when selling stock photography, we cannot sell pictures of recognized cars or buildings for commercial purpose. Selling a print is a 'commercial purpose', if I'm not wrong. Is it possible to have legal problems with the creator of the car or building? I would appreciate your answer. Thanks in advance.

[@coastalartistlivingonislan8395]

You might be somewhat wrong, the work around is to sell a limited number of fine art prints to get around it. Very limited like maybe 12 prints. Less is better. Or as editorial images in a book. Not quite prints but printed. Also limited number of zines. Check with your attorney. Varies by country.

[@davidsparks6146]

Hit or miss.... most images in some form or another exist in the millions these days. I had an image on my website stolen and when I contacted the company, the guy said "What's the big deal?" I saw it on your site and liked it so I use it.... I proceeded to lecture him on copyright laws. Told him my lawyer would be in touch and the image disappeared. I never got compensated for its use... the cruel fact is that people just don't care,... all of you! Seriously, all I see is greed and laziness. I have been in the graphics and photography business for 45 years and I used to believe the difference between a pro and the masses was lighting and a sense of design. The last 15 years has seen a complete collapse of people without any talent making the worst designs and becoming successful since the vast majority has no clue about good design and imagery... they let the computer do the hard work. CGI killed the industry. Right now there are more photos on the web than there were during the first 150 years of photography. If you're willing to sell for pennies go for it... the only people who will make real money are the dealers who decide what its worth.

[@pedro.montanaro]

Great advice! Thanks Evan

[@gregsimmons1709]

Fantastic info! [I came here via a post from Lucy Lumen.]

[@moot6794]

This was great, I really appreciate it. Would you have potentially managed the prints yourself in regards to the actual printing & shipping? Or would you have offloaded to a vendor? Do you have any recommendations on print vendors?

[@JasonSturgess]

I sell prints myself and have them printed and shipped out direct from the company ! That way you save time and money , the only thing is you don't sign your work and most people dont ask for that anyway.

[@orichalcum_plus]

I don't agree with the take on social media around the 2-3 minute mark. There are tons of talented artists on Instagram and TikTok but the problem with many of them is that the ALGORITHMS are actively hiding the work in favor of highly engaging video content and advertisements. Instagram in particular is bad for artists who post photo content now because nothing except reels get pushed. Putting the fault entirely on the creator isn't reality regardless of how big their following/business is.

[@NanaLionessofJudah]

Yea, ignoring the fact that we’re forced to pump out video content as photographers is a little strange to me. It feels invalidating, not encouraging. But then again established photographers, who have been on these platforms for years, rarely understand this.

[@judeemclaughlin7394]

I've been paid for one photo. Old boss asked for a print of Washington DC. He also would encourage me to go out and shoot (actually told me one day to take the afternoon off with pay to shoot) He saw the photo on my website. My website used to have the if you want a pic just ask. The site is basically gone because I seem to attract toxic people. I know people don't care about my work. They've actually told me so. I also know I will never be a great photographer so I just aim to be the best I personally can.

[@hartgetzen7867]

Truly awesome!

[@lars-gunnarbergquist1157]

Great advise Evan!

[@LVNDNgaming]

keep up the great work my guy!🔥

[@RanftEvan]

🙏🙏🙏

[@dct124]

00:35 Modern camera technology 🤔 Just use there cameras. Just go buy the cameras the greats used 🤷🏾‍♂️ Modern cameras/lenses look like crap to me. They have next no character, images have next to no life. Stale is the word that comes to mind since about 2005/2006 camera technology. Whether y'all realize it, which I strongly doubt many do. CMOS sensor's were a step backwards from CCD. The constant increase in MP also a step backwards. You need LARGE photosites. Only but so many pixels can fit on a sensor. For the last 15yrs we've been going backwards. The pixel pitch of modern DSLR cameras is near Smartphone pixel pitch. Even Leicas as great as they are, have fallen victim to, to much resolution. If you want or need more resolution, you also need a bigger sensor. It's really not the camera, it's what you put in front of it. Too many modern photographer's play it safe. Pixel peep instead of seeing the frame. Think about 35mm film photographers using magnifiers. They weren't looking for noise or pixels. They were looking at the frame. The intent, and concentration on preparation and perfection set them apart. If wasn't that is mad balls or an almost bizarre consistency. Stop playing it safe. Get in the mud.

[@dameanvil]

00:00 📸 Many photographers struggle to sell physical prints because they prioritize being artists rather than thinking like a business. 02:10 💼 To succeed in selling photography, photographers need to identify and target a specific audience rather than trying to appeal to everyone. 05:32 🌟 Focusing on serving a niche audience allows photographers to maintain their artistic integrity while building a profitable business. 06:54 📦 Setting up efficient shipping processes, like using ShipStation, can streamline the selling process for photographers. 09:28 💡 Photographers should consider building a business around their photography to capitalize on potential profits, rather than solely focusing on being artists.

[@NimishBangera]

This is so much valuable. Even I make videos, focusing on the business side of photography and videography. We should connect soon

[@tonesnaps]

I may have skipped over it in the video. But what is the printing service you use to print your work. Looked amazing !

[@DustinEllison]

Dude! Such great advice! Appreciate you sharing your experience. So valuable.

[@danewell]

Just watched this for the 20th+ time (twice today) because I swear you're talking directly to me. Excellent info and insight. ^5

[@robertjones7695]

Beautifully explained. Artists need an income too and its not selling your artistic soul to have successful business(es). As an aside, I think it is easier to teach a photographer business than to teach a businessman creative photography!

[@whipkeymedia]

Bammmmmm dope idea and really true.

[@elboogie2324]

Excellent video and a great idea. The vintage car thing is awesome too. I have a ton of pictures of cars from car shows that I haven't been able to do anything with. Plus, from this video alone, I just learned some different ways to shoot them. Thank you for this video.

[@GunslingerMediaCo]

I’m straight up using this strategy today. Setting up focused instagram pages instead of a general art pages, and selling prints and merch.

[@ivycooper7224]

I need to start my art business a little more because I have to work a full time job I don’t like and I’m praying for a career change 🙏🏾🙏🏾

[@aps-pictures9335]

Reminds me of several musicians - they say the song when it becomes public becomes other people’s. Their own inspiration and emotion stays with them, and the original - but after that it’s a commodity for anyone else to embed their own interpretation or experience upon.

[@jim7953]

Very interesting video, I have been in the process of selling my photography images either by print or making a book and I have thousands of great images sitting in my drive doing nothing, so watching your video has gave me an open mind set to start selling my images thank you for making this video. I would like to know if it possible where do you send your prints to make a book of your work and how I can go about doing that. Thank you again for making this video. Must more success to you and your photography work. 😎👍

[@funkam0nkey]

Im a landscape photographer from the UK I’m in a privileged position of having a retail space to sell my work. People still want to buy photographs, but as you said, you need to cater to your audience. As a business you can’t just go with what YOU want to photograph and print. You have to give your customers want they want.

[@RanftEvan]

Facts!

[@DavidHRyall]

You're not privileged though, I suspect you worked hard to get your results 💪

[@91mattmac]

See I did a test though, between Vero and IG, same picture two platforms. Way bigger following on IG but got almost zero attention, whereas on Vero, I have 3 followers and has been one of my most liked photos in years. photos do not perform the same on IG and I’m blown away by the engagement that happens on Vero. So I can’t really agree with the statement around 2:28

[@Schkapa]

There is one thing no photographer should ever do... Taking advice from a KZbinr!

[@tdawg719]

I’ve been selling for about 5 months and I’ve sold $10,000 in prints. Now that Christmas is over people aren’t buying anything until tax returns come. I’ve found it to be pretty difficult but thing we’re going pretty good before the economy slowed down

[@tompal7929]

You got my at the "butthurt" comment. Subscribed.

[@juanlujano4895]

Well said.

[@dicekolev5360]

Why nobody talks for the legal stuff before actually start making prints?! Or this is not a thing in USA and Canada?! The struggle is that you must register yourself as a company and give mkney to the government that doesn't give a fuck about anything...

[@sword-and-shield]

When it comes to creating any type of art, when you start worrying about the money made, or what consumers think, your pretty much done. Your creative process and inspiration needs to be kept separate from that. If you just let the chips fall where they may with the consumers of your art, it can't creep in with negative influence, and your creation process will always be enjoyable. Once you sell it out, you are done, it wont likely come back, or if it does its no longer natural, but a struggle. Now like the vid says, if money is your goal, leave art out of it, and just create deco art at best, and that intent is all that will show through your work anyway, so be happy with them greenbacks. This from someone who has created and sold art on three fronts, Music, Painting and Analogue Photography, rich? hell no. Was never in any of it for one cent. Awesome memories? absolutely. I have spent a lifetime around many artist's and creators, not players and copiers like 90% of the population.

[@eileenconragan1064]

Thanks for sharing your story for I’m trying to figure this all out myself. I canceled a website subscription because I just wasn’t sure if I built it they would come… Well actually I realized that just because I build a website does not mean I’m going to sell prints. And I’m very interested in passive income. Did you set up your own website? I’m curious about some of these sites like art store fronts but I almost feel like they are the wolf and I am the lamb - I don’t quite trust it. Plus I guess I don’t want to share my income so maybe you could shed more light on what you’ve done for a website etc.

[@photobizmethod]

I'm going to reply to this since nobody has... If you don't know who your ideal client is and who you want to serve DON"T pay for expensive websites like Art Store fronts. You're wasting your money, for sure. Once you know who your clients are then the websites work. Hope that helps.

[@KJME81]

What are your number one personal recommendations for website or websites for advertising and selling my work in collaboration with the drop shipper?

[@MorningCoffeeDaily]

No one in their perfect min will buy for 100 dollars a print, when life cost is outrageous. You will spend those in something useful.

[@coeurvision33]

Thank you Evan for this video. This is exactly the point where I am today : see how to serve people keeping my values as a photographer. Have a nice day 🌞

[@soarpurpose]

I am a hobby artist who has sold art. Looking at offering some prints for sale. Knowing that might not sell any.

[@ared18t]

Nike started with a waffle maker haha

[@TheNewMediaoftheDawn]

I’m an artist and I’m butt-hurt, lol. Luckily I have a day job😂 -good advice.

[@tcartist_studio]

Where do you sale?

[@_mattstacy]

"Maybe be an artist as a hobby and a business as a profession." I think I needed to hear that ...

[@roadblock8383]

Got my Stops Along the Way the day this video came out. Couldn't help but notice the Book being signed in the Shipstation spot is possibly the same one I received. #340. I'm not saying its famous.. but i'm not saying it's not.

[@MartinTabanag]

Hahahahah this was soooo me 7 years ago. Trying to be this so called “artist”. I really agree about the mindset shift to being a businessman. I now ran a video creative agency and it has been amazing!👍 I needed this video 7 years ago 🤗 Being an “artist” with no money is not so fun

[@photobizmethod]

love what you say about being an artist as a hobby and making the business your profession. Can I steal that from you ;)

[@fishbarbeque8540]

I am the first commenter!!! Great video evan!!! edit: I love the new studio as well.

[@RanftEvan]

Aye thank you!

[@paxwebb]

It's never too late. Do it!

[@mubarakfaarax6878]

Thank you my friend, you really changed my perspective. I was invited to an art gallery to present my prints and get a chance to even sell it. It was my first time selling, so i was a bit anxious about the pricing. I was looking around KZbin to get some ideas, and I came across your video, and it was eye opening! I really do have this "artist syndrome", but your video helped me alot And set the compass on the right direction.

[@Outdoor.pixels]

I've been shooting for around 5 years and I've only sold 4 prints. Honestly I just feel bad trying to promote myself and my work. I feel like we already get enough of that on a daily and ive just always thought if my work is good enough the someone will ask to buy it. I also feel like it you want to sell prints then you have to shoot local and print what the locals would want on their wall.

[@AlexAntonn]

Who told you this?Alan Palander sell prints🤷

[@RanftEvan]

Kinda missed the point, but if Alan was to apply the concepts of this video he would cater to Toronto. As well as the audience he’s built. Which for all I know he does. This is intended to expand the thinking for people starting to make money online with photography

[@MrMonikerjay]

I've been waiting for someone to say this for a long time and have people believe it. And for not thinking they're out of their minds for saying it. No one cares on IG anymore so to quote Ethan Hawke (paraphrasing) "Why are you running after something (someone) that doesn't love you back?"

[@yukonica4560]

I see your links to merch and sponsors but (being lazy and not willing to search the web) I don't see a link to a portfolio for me to truly assess your skills. If I may paraphrase your video: Photographers; be an artist with your left and and use that skill to pimp yourself with the right. It's absolutely true across all genres these days. Sell what sells and do the rest for personal satisfaction. ... and use shipstation (not an ad)

[@DevinSanLuis]

"My biggest mistake was not milking the artist community and movement I helped build."

[@doptimist]

To be honest, that really isn’t a great idea. Making money off of prints is incredibly difficult as the vast majority of photographers will admit. Your time and energy are likely best invested elsewhere.

[@chrisklugh]

Your bang on. But that don't mean its easy. You still have to stand out from your competition. You still have to shoot the things they are too 'lazy' to shoot. And even then, that does not matter. Popularity is better then Skill.

[@theuktoday4233]

most artists, musicians, photographers, ballet dancers, sculptors etc will never get recognition or sell anything to sustain themselves. That's a fact. There is a 'law' called Price's law that explains it across all fields of work, sport etc. only 10% of them are responsible for 50% of the output, financial gain goals etc. The other problem is many people know how to use a camera properly but they are not and probably will never be a professional one, I can drive a car well but it doesn't mean I can race one. I am paid well to take photographs, I have indirectly worked for corporations whose names span the planet that most people know, but I am not a professional photographer. To succeed to the top level you have to be as good as the best. Photoography used to be a special acquired skill but everyone has a smartphone and thinks they are a photographer these days.

[@ijyoyo]

Ight I’m stealing it , thanks for the awesome sauce

[@DisMagix]

everyones goal is to make money fawk yea

[@Steaphany]

The most liked image I have on Instagram is the photo of my Mamiya RB67 Rural Texas landscapes attract no one But, I am not a camera collector to create a steady flow of camera porn

[@marcwormser1616]

This is making me really focus. Thank you. It seems specialty websites/ or pages are a more efficient way to go. Am I wrong in my thinking?

[@scedge]

But seriously, where is that vintage car shop? I would love that 240z.

[@charlessmallwood]

Real talk bruh. I've had a page on my website for a couple years now titled Prints and I've yet to even add anything. Need to stop procrastinating, I've even had people ask for them too. Btw who do you print with and framing?

[@quasitaliano]

Awesome content! Also from Atlanta

[@jkingofthechicken2217]

With creative endeavours there may be thousands of people willing to give you 1 penny each for something uncreative but somewhere there will be one person willing to give you thousands for something creative. The problem is encounters. You'll encounter the former readily and misinterpret it as progress and in doing so you'll create content that shuts out the one.

[@lensman5762]

My stance has always been, to hell with people if they don't like what I am doing, I do. You can't live your life based on a business model.

[@silvestersze9968]

Good! Good! Good! I finally found this channel! And I believe these videos are exactly what I need to hear and learn humbly. You’re my best mentor 🎉!!!

[@FalloutUrMum]

It feels so overwhelming sometimes

[@ddot2016]

I do oil paintings, it takes a few days to make one unique painting. With my camera I press click then make as many identical prints as required. It's different.

[@KimBova]

Thank you! awesome I just got a great idea to sell prints in my area by watching your wonderful video!

[@rebelkline9827]

Okay, I purchased the domain for my city. Now its time to focus on putting together a body of work.

[@politismos3929]

I subscribed because I see we have a similar taste in books. Hope you actually do read them haha!

[@likeris2]

where I can sell my print?

[@kdevesty]

Love your work man ! I who did you use to print your photo books ? We’re you happy with them ?

[@tbwriter1]

This was incredible info thank you so much for sharing.

[@MrMonikerjay]

You also gave me an idea to make a photography book about my town. My town has become a tourist trap and has lost it's real identity so thank God I photographed the old way it used to be and will highlight that version. The forgotten version.

[@Desparter94]

Thank you for your insights and the effort for creating this video! It motivated me to get back into this print-business in my city, Berlin! After watching your video I realised I was just trying to do way too many things at a time, loosing focus on what I actually want to do and therefore loosing track of my target audience. Greetings from Germany

[@malmedia]

wondering what happened with the original video they had posted. It was 5 minutes shorter.