Рет қаралды 18,015
Sony Music just acquired the rights to the Queen Music catalogue and likeness for $1.27 Billion. It looks like a crazy number and how does it make sense in a world where artists struggle to get paid for their music and streaming. Using the wider lens of business practices, branding and start-up valuations, I help explain what musicians should understand about the 'business' of bands and brands. And why Queen and Freddy Mercury are in a league of their own
Utkarsh Mohan is a Singapore based writer, musician and artist of Indian origin. Formerly in corporate senior management, he now pursues his passions and is also the owner of the Ministry of Guitar collection
You can also follow him on Instagram @ministryofguitar