Why Rolex Watches Are So Expensive | So Expensive

Rolex watches are some of the most sought-after timepieces in the world. Last year, a vintage Rolex Daytona worn by Paul Newman was sold at auction for $17.8 million. Cara Barrett, editor at Hodinkee, fills us in on why Rolex's are so pricey.
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Following is a transcript of the video:
Cara Barrett: There is a rumor that in order for a Rolex to actually leave the factory or be a Rolex design it has be to recognizable from 20 feet away.
Hi, I'm Cara Barrett, editor at Hodinkee, the leading online watch publication. Rolex is one of the few brands, if not the only brand that has a very specific aesthetic. They are sporty, they are active, they are tool watches that's kind of their main DNA.
In the 50's they came out with the Submariner, the Explorer, the Milgauss, the GMT and they were all watches that were designed and made to be used as tools. And so that's their bread and butter and it still is today. It kind of evolved into a luxury brand later in life which now is what they're known for. So that's kind of the interesting thing about them is they initially were tool watches which have now become luxury. Rolex is kind of one of those brands that sits on the lower end of the spectrum as far as luxury watches are concerned.
The Submariner's $8,000. The entry-level watch at Rolex is $5,000 with the Oyster Perpetual. Their three qualities are self-winding, waterproof and precision. And they really focus on quality. It takes one year to make a Rolex. They go through extensive testing. The accuracy, the chronometer, the timing, it's all about telling the right time, keeping the right time. They also have extensive service work after, so if you ever have a problem with your Rolex, you can take it to them and they'll fix it.
The clasp is opened and closed a thousand times before it leaves so you know that when you get it, it's not gonna break. The whole point of a Rolex is you buy one now, it will last you for 20 years if you take care of it. It will last you for 100 if you really take care of it. That's ultimately why they're so expensive because you're buying something that will last you a lifetime presumably. And something that you can pass down to other generations as well.
In the collectors' world, there's the vintage Rolex market. And there's a whole underground of different nuances and you know there's a GMT with a matte dial, a GMT with a gilt dial and there are all these tiny little details that change and they make a watch more or less valuable.
There's the Paul Newman Daytona which sold for $17.8 million last fall and that's the most expensive Rolex that's ever sold at auction. The Paul Newman Daytona is a really good example where they came out with a Daytona back in the 70s and they put these exotic dials on them and they couldn't sell them. And now they're the most collectible watches on the vintage market.
No one knows how many Rolexes are produced per year, no one knows how many Rolexes are produced per model. But there are specific ones, like the Rainbow Daytona that came out this year, rumored to have X amount made, but very small quantities. You don't ever know exactly what the number is, but you do know that there aren't that many. And they're hard to get.
One of the best things about Rolex is anyone can wear any of them. They're very unisex and I think that that's refreshing 'cause a lot of times brands put a lot of diamonds on watches and kind of brand it as a woman's watch. Whereas Rolex does the same thing, but it's kind of unisex. I wear a lot of men's Rolex. But the ladies Datejust is actually, in two-tone, is actually the most sold Rolex model of all time. Which is a really fun fact.

[@juneloh2085]

When I accidentally fall down and hear something break I'm going to hope it's my arm and not this watch

[@kanutomer8102]

I hope for the same thing with my $20 watch

[@larisat7557]

🤣🤣🤣🤣🤣

[@shankarkollaboina4563]

😆

[@Alexander_l322]

@@kanutomer8102 my Rolex was like $30 🤣

[@kanutomer8102]

@@Alexander_l322 i get that you're rich but don't rub it in my face

[@happyhour6426]

I have a Mickey Mouse watch. I've had it since the third grade, and it's had no maintenance other than battery replacements. It's definitely well over 20 years old, and it still works like a charm. My kids are just waiting for me to kick the bucket so they can get their hands on it.

[@danielawesome36]

*"Progenitor, give us the watch."*

[@nasirka71]

*Impossible*

[@lalitacct]

Robert Langdon?

[@thunderstraw864]

@@lalitacct yo just watched the movie…unless your reference is not from the movie

[@chnacr2]

No way! Only $99999999999 mechanical watches from Swiss brands can last that long!

[@kxkomii3351]

“20 years” My grandmother has a Rolex that’s been in the family for generations and still works fine…

[@robbieaulia6462]

I guess that 20 years is assuming you dropped it on the floor everyday?

[@gggep]

My Gshock 10 years, still going work as hell. Yap, digital watch i think is more durable.

[@texasslingleadsomtingwong8751]

It depends on the wear and tear a given watch is subjected to . For example, if I wore it , it would last a year , two at tops . My wife on the other hand , 10 years , possibly .

[@nishantprakash5928]

@@texasslingleadsomtingwong8751 you are massively underestimating Rolex, sure they might not be as tough as, let's say, A G-Shock, but if you wear it like a normal person it will last for many generations. Or maybe, even if you are thrashing it around, provided you service it every decade, nothing will happen to it.

[@Sonny2299]

20 years is a massive understatement

[@abdaniftikhar8625]

My dad got a Seiko 5 automatic watch in 1992 and it's been 31 years and it still works amazing.

[@improveitaliano]

Seiko TOP ❤

[@gabolujan3109]

But it ain’t a Rolex

[@darioberki4569]

so what? it s probably better @@gabolujan3109

[@ddsgabo]

It is not a Rolex though

[@Ignacio-hv5yl]

​@@ddsgabo no one cares its not a rolex

[@kuokliangchin2078]

Last you 20 years?! For the price I paid - I’m expecting my Rolex to last for generations

[@whyaskmenoely25]

I have my grandfather's Rolex from 1962. Its been beat up the 20 years prior to me getting it. Don't worry; treat a Rolex right and with some good luck it will last.

[@avasxi]

Buy a patek

[@stammyy2091]

AVASSI not that easy, you have to prove you‘re of a higher social status and if you buy used, expect 100k min

[@ryantantoni8313]

it will bro many rolex last for like until the owner died lol

[@ken_yap]

Kuok Liang Chin same

[@hamSAH713]

i have a seiko watch and someone gifted it to me in 1999 and its 2019.its still ticking no fixes needed for 20 years

[@ahmedhajwani8980]

Bhai gareebo ka maseeha hai Seiko

[@letsgobrandon987]

Seiko is good. Rolex is great.

[@ErrorPagenotFound-ig1cy]

Disgusting

[@deenabandhu5526]

Thats japanese technology at its best.

[@hamSAH713]

@@ErrorPagenotFound-ig1cy what do you mean ?

[@cironar]

Everything she said is true, she did however left out the facts that Rolexs are the MOST counterfeited watches ever. When you see someone wearing a Rolex, there's a 30% chance they're wearing a FOLEX!

[@oscartaverna194]

and so? This video is about why rolexes are expensive not a video of fun facts about rolex

[@hugin7083]

Des thst‘s because of the magic crown Not because of „unmatched“ quality of a product! Have a look on Grand Seiko et al! Rolex Logo is the most expensive piece of steel on earth!

[@AA-yb5np]

Id seen Dolex, kid you not

[@notDonaldFagen]

You can tell fakes without even looking closely. Just by the fake person wearing it.

[@hugin7083]

@@notDonaldFagen Isn‘t an original Rolex „Fake-People‘s“ prefered watch to wear?

[@sparshdaksh]

"watch only tell time, if you want big watch, wear a wall clock around your neck and help others also to see the time" - A very Wise man

[@saifalameri2025]

Recognizable from 20 feet away??? Thats a new level of flexing

[@saurav3047]

Not exactly flaunting, it is a design term and also used in cars as well

[@campkira]

i can see rare shoe 20 feet away...

[@peterveldman9073]

There are many very very good fake Rolex watches being made these days!! Trust me....even experts need to look at it from the inside just to see if its fake or not!! Thats a fact. Mainly fe in China ( Shenzhen) these are produced. I also saw them in Bangkok and in Manilla. Very good quality fake Rolex...will cost up to 100 usd or more!!

[@dasshorts7800]

My Apple Watch is recognizable from 20 ft away too.

[@anthonyabba7603]

''all the expensive things are observable from far away.....''

[@511dydy]

Thats not the reason why rolex is THAT expensive. Its the brand, the hype, their distribution, the marketing, etc

[@mzamroni]

There are a lot of manual work to create high quality mechanical watch and Swiss salary is expensive

[@TheReaper5125]

Ariaditya Pramestu undeniably that is a factor (ads and endorsements). However, QC and manufacturing plays an even bigger role in determining the price.

[@abdallaahmed780]

This comment is under rated

[@batmanarkham5120]

Ariaditya Pramestu finally someone sane

[@bluemystic7501]

They're THAT expensive because the market supports THAT price. We set the price, not the brand.

[@lnd1736]

I’ve had a Casio watch for a decade it’s been all through Asia and the Middle East and it still works like it’s brand new.

[@timothyreeves576]

My first Rolex is 34 plus years old and still seems brand new. Great watches

[@harperredfield1639]

First?Huh, looks like you rich 😁

[@timwynn6079]

So does my grandpas King Seiko from 1976, which costs 15$ to service once every 7-8 years.

[@ddsgabo]

At this point you could sell that watch and travel the world with that cash man.

[@del1000005]

@@timwynn6079 While Rolex recommends a service every 10 years, in reality, the watch can go 100 years without being serviced if you do no damage to it. Rolex truly is an elite watch on many levels. While a King Seiko is a very good watch, the caliber is not the same. All that being said, most people don't "need" a Rolex. It is a status symbol to most.

[@CarlosCMTF]

"Why Rolex watches are so expensive?" Patek Philippe: Am I a joke to you?

[@YoutubesaysimCyberbully]

new patek on my wrist

[@bic2552]

@@KZbinsaysimCyberbully white diamonds and them shits hit pink

[@F15ElectricEagle]

Audemars Piguet: Yes, and you are very funny.

[@MMPablo]

Richard Miller: hahaha

[@100cents5]

*Billionaire's Watch : AM I JOKE TO YOUUUUUU???*

[@shino8854]

Rolex is so expensive because humans are easily manipulated by marketing and social status. A pen can last 20 years plus as long as it's maintained and refilled with ink, this doesn't mean it should costs thousands.

[@THEREALZENFORCE]

Why doesn't everyone buy a Hublot instead if Rolex is so overrated ?And why do collectionner buy Rolex before Hublot ?Answers from you would be good because of you omniscient knowledge.

[@rimun5235]

@@THEREALZENFORCE Because these are veblen goods. They have no value other than the perceived notion of value. What makes them expensive is their brand and "exclusivity." I mean, you will see women justifying a $2,000 purse made of Canvas. What gives that canvas bag value is that it has Louis Vuitton stamped on it. Note that Louis Vuitton's revenue didn't decline much with the market crash of 2008. I guarantee it probably cost $500 or less to make a rolex priced at $5,000. Furthermore, the strangeness of these goods is that a good portion of the middle class buy them.

[@bhupinderbhattarai244]

they use platinum and ruby peice in their watch.. their standard is their uniqueness... There are many fake rolex factories who are trying to copy rolex since rolex step in world market... but these fake one still don't reach standard of swiss made rolex.. A real watchmaker can easily indentify real rolex vs fake one

[@ronaldwu3479]

Thats what people who can't afford them say.

[@evansoutdoors4022]

Well status and marketing works your far fron immue and as long as your not living dirt poor buy one

[@pkaysinsights3191]

It is expensive because of the Cameo by Surya in the movie "Vikram"

[@venukrithish007]

😂

[@miguelperaza6615]

MY father grew up with Rolex . The Daytona lacked a 24 hour dial , that most car drivers preferred , the one that had a dial purposely for the 24 hours of Le Man's was the Dan Henry , a super elegant sports watch , maybe more elegant than the Daytona. The Pepsi Gmt II was the one I kept , for comfort , not bulky but inconveniently sharp at the end of luggs, but later after 2 years it needed a rotor and the luminosity was gone , done with ! it never glowed ever in the dark , and a high percentage of them get internal corrosion and are ridiculously without sense, more expensive . the other I loved was a Seiko skx 007 which had a bright glow and never needed repair or overhaul after 17 years ! So to my opinion Rolex is super overpriced for its funtionality.

[@joshgabrielll]

Rolex is expensive Me: looking at my G-Shock that I have dropped at least 100 times living over 10 years.

[@vishalshetty6605]

I love G-Shock

[@happychubs5887]

How the hell do you drop a watch?

[@marvinskywalker9607]

@@happychubs5887 By removing it not so carefully. Well G-shock is pretty tough tho, played it and tossed it a lot of times. Yes I played with it hahahaha. Good for around 4-5 years then I'll change the battery soon once I get to the mall.

[@sparklyqueen12]

I have rolex

[@fuckheinschitt239]

G-Shock is like a Nokia in Watch

[@bunnyking8096]

"Rolex watches are unisex, so I wear a lot of men Rolex watches" ...wtf mate

[@riptidev10]

HA

[@nietzschesghost8529]

"The watches are ungendered. I wear the male-gendered version of them."

[@arpitdas4263]

Top brain

[@Teme44]

Yeah i just got aids just hearing that

[@user-tq3ud9zi7w]

Yeah she is full of it.

[@collinsmichael5015]

I was gifted a Casio in 1998 in high school. It's still going strong, not to mention the sh** me and this watch have been through together over all these years!

[@kingclan007]

I am not an expert in luxury brands, but they do really put time in the quality. My dad still wear one today which he bought in the 70s when it was not that luxury.

[@stepupin9076]

The set price for anything is three simple words: - Supply and demand.

[@mattfox9246]

Rolex sells veblen goods.

[@KingBarney]

Not necessarily, people often buy things BECAUSE they're expensive, and in the case of Rolex, that's definitely true.

[@makuletreg15]

Rolex is a status symbol.

[@_godsl4yer_]

No dude...expensive high end cars are the same as high end "time pieces", where what you said don't work.

[@DunMiCKeYZhao]

artificially

[@AgentAO7]

I have a Casio given to me by my father when I was 13. It’s still working until now.. all I need is change the batteries. Now my son is using it on special occassions. Now I’m 42. So that watch is with me for 29 years! Rolex who?!?! Kidding aside, yes I do have a Rolex as well.. but anything can last long if you really take care of it. Not just a Rolex!

[@IlIIlIIIIIlBrianSt0rm]

The point of a Rolex is expensive materials and extensive craftsmanship went into making it and you don't need to put batteries back into them. They will run and run and run for years without failure and they don't decrease in value at all

[@abu_alazm]

Casio really do have amazing watches! I have had my Casio watch for nearly a decade and it has never failed me

[@Batman-jc8to]

@@IlIIlIIIIIlBrianSt0rm so why is it that craftsmanship produced in poorer countries are expected to be cheaper meanwhile you pay thousands of dollars for 'handcrafted' a item which all you need it for is watch time?

[@IlIIlIIIIIlBrianSt0rm]

@@Batman-jc8to Because generally those poorer countries don't have access to the same materials or a history of craftsmanship for the given thing. For example clothing from South East Asia ars generally cheaper, thinner and less durable than clothing from the West. Where as Technology is considerably better than in the East, along with appreciation for History and culture. Asia, Europe and the USA have vastly different approaches to certain crafts. It depends on what you want

[@nathanaelbartholomew]

@@Batman-jc8to that's how the world works. Rich people don't know what to do with their money. So they pay for anything that they cannot make themselves, and because they are rich, people want to get the highest price for the dumbest sh!t. That's why auctions exist. It's to get the highest price from the richest person for the most basic product. Some people have found memories of those items, so they end up paying any price for those memories rather than the product itself. Note that the Rolex that was sold for 17 million was sold at an auction rather than a shop. Therefore, in a rich area, people will generally pay more for the basic stuff. But in those poor countries, the demand for their products is from the middle class and the poor. They also produce in bulk, so they are catering for a different market. They say that it takes one year to make a Rolex for example. In those poorer countries, a year on a tiny product means a year without food. But if they produce products every month, then there's food every month. Hope you get a picture of what I'm trying to say. The mindset of poor people is not the same as the mindset of rich people.

[@alocassia]

If you test the clasp a thousand times before it even leaves the factory, wouldn't that really reduce it's life span even before it's sold??

[@ddsgabo]

They still guarantee your clasp for 5 years after purchase. So, I believe the clasp will last you at least 5 years.

[@williamwade3443]

I don’t know if it’s depressing or refreshing that there’s so many people out there like me who think the price of these Rolex watches is insane.

[@devlinsemmler8236]

Yup, it's nothing but conspicuous consumption for insecure people.

[@squidwitawig1607]

@@devlinsemmler8236 ehh they are actually a collector item , same could be said about a lot of different things. Plus these tend to appreciate.

[@HR78886]

Why Rolex's are so expensive.... ....'Cause people will pay that much

[@yammmit]

Hassan Raza You think that apostrophes denote plurality? Go back to preschool.

[@TheTitanJesus]

@@yammmit you think grammar errors detract from an argument? Go back to life.

[@reeree3032]

People comment this on literally every one of these videos We get it.

[@campkira]

@@reeree3032 look at batman... it used to be good investment now just junk waiting to be throw away...

[@mikes1984]

You can say that about anything, but important question to answer is *why* do people pay that much?

[@motherhors7036]

"Design has to be most recognizable ever" *looks the most watchy watch a watch could ever watch*

[@whyaskmenoely25]

Cause the other watches copied Rolex lol

[@ThePandaWarrior]

😂😂

[@Gregorio621]

You just prove their point. Still funny though 😂

[@youraveragepasser-by7367]

You proved her point

[@TheLochs]

That is funny.

[@sharjeelahmed1830]

Very informative and beautiful video. Her smile in the end🖤

[@umbra7163]

That thing about recognition at 20 feet is the most subjective thing I’ve ever seen

[@Michael-Hammerschmidt]

Rolex are to watches as as Mont Blanc are fountain pens. They are high quality, but if quality alone is what you're looking for, there are certainly better options at the same price. So what are you paying for? The prestige.

[@guganesan.ilavarasan]

Sailor, Pilot & Visconti says Hi 😂

[@Michael-Hammerschmidt]

@@guganesan.ilavarasan Absolutely! Thought, I may be a little biased because my little Pilot Stargazer/Stella 90S has been my day to day pen for over a year now

[@F15ElectricEagle]

"Prestige". The plumber for our apartment complex that does the regular maintenance work (including cleaning out the basement sceptic tank and unclogging the tenants' toilets) wears a Rolex GMT-Master II. Prestige?,... Yeah.

[@morethan3756]

You're right. If company age mattered, Longines and Zenith, many others are older. If quality, even Seikos have the same, if not higher quality. It's all image and hype. It's the value ascribed by people on the product. Kind of like a Mercedes Benz or Louis Vuitton. You buy it not for what it can do or perform, but to impress other people. Nothing right or wrong with it. It's just how the world works.

[@johnc1666]

@@F15ElectricEagle It's still a prestigious watch, even if he is a "plumber". 🤦‍♂️

[@JokoJMC]

Apple will release iRolex and its twice more expensive

[@nagachief984]

Fck xD

[@jblking3896]

This is a ripoff for rolex

[@jblking3896]

I don't think apple would even think of stealing the ideas of an expensive watch company

[@posvibration21]

Joko JMC GOOD ONE

[@enian5907]

worst part goes half the price down after a year

[@rjsundhar9799]

Who all r watching after vikram rolex

[@ibrahimabueraq759]

Actually Rolex watches are beautiful, but my wallet doesn’t love the price of them. So I just buy 2$ cheap watch because it has led light.

[@sutionojoyodiningrat3610]

What color is the light?

[@BigBobbyWetto]

@@sutionojoyodiningrat3610 Asking the real questions

[@pencilgaming1233]

Not tryna flex but I got them barbie watches 💯💯🔥😤👌

[@btshoehere4039]

Španska inkvizicija now that’s a real flex🤙🏻

[@Pichipieify]

My casio got a calculator. Beat that

[@danabram]

This video sponsored by Rolex.

[@TomCorbett420]

xD

[@macakdipsy8055]

Obviously ...

[@johnmarshall4442]

Of course

[@faraaz4376]

great video, keep it up!

[@grandr.4279]

"doesn't your phone tell the time?" "maybe he never noticed that his phone has a clock in it" - James, TheOdd1sOut

[@benzboy2000]

Rolex is not about looking at the time… its just about the F off piece on your wrist. Telling someone your watch is more than their car! ;)

[@wipyacht3449]

@@benzboy2000 its about having something of high quality that you can pass on to your kids, grandkids, great grandkids, and so on. Everyone ive met that were wearing a rolex are genuine and humble people, most of the jerks you just see on youtube

[@benzboy2000]

@@wipyacht3449 Yes I have to agree you are absolutely right! I plan to give my son my submariner 116610LN when he’s older.

[@profribasmat217]

I bought a used rolex sub about 15 years ago for $3000; Sold it 5 years later for $3500. Nearly got jacked in a mdconalds getting a cup of coffee, waiting to meet some real estate clients, so there is that risk to consider too! the tuneup/cleaning costs more than the dress watch I wear now. Funny, back then I was doing ok, but not rich, and the rolex meant something to me. Today, I'm actually really well off, and I couldn't care less about a rolex.

[@urbanedcltd]

roberto ribas as I couldn't care less you're really well off

[@albertjen6481]

so the real question is why were you meeting your real estate clients in a macdonalds

[@profribasmat217]

I wasn't meeting the client at micky D, they delayed the appointment, and when I got off the freeway, and it was the first place I saw to sit and get a coffee.

[@Lund-ne7jt]

Albert Jen my folks signed a lease for a house in a McDonalds, many real estate deals happen in such areas

[@sandrar6670]

Albert Jen lol I thought the same. I pulled over once to use the bathroom there and had to run back to my car because some guy was going to follow me in. Scary!

[@andrewrocha5147]

I still have heard no logical thought as to why they’re so expensive 😐

[@trumptookthevaccine1679]

Artificial supply constraints very good marketing good watches

[@bloodnivel70]

good stuff ain't cheap

[@willbramley7175]

Theyre expensive because both rolex and the public wants them to be

[@princesstinklepanties2720]

Because people want to spend money. Thats about it really

[@williamwade3443]

It takes one year to make each one

[@bigdaddy8291]

One reason Rolex watches are so expensive is they make so few each year that you can never find them, even at their certified dealers, for the MSRP price. If you want one you have to be on a waiting list for at least a year, and usually more. Which means if you really want even their cheaper models you either have to wait or pay a 2 or 3 time MSRP premium.

[@smashexentertainment676]

From all Swiss luxury watch manufacturers Rolex is producing a million watches per year, which is twice more than Omega and 20 times more than any other popular brand. It's that people overhype popular models like colorful variations of Sub/GMT and Daytona and that's where waiting list goes crazy and greedy gray market takes a chunk. The rest of the models are fairly available. To satisfy the demand they would need to either invest in expansion, or in transforming existing production lines to produce specific models. Which is time, money and energy consuming. That way Rolex gets its cut and keeps existing clients happy, as long as bubble holds its value.

[@bronsonsports3258]

"This is GOD TIER" - Nico

[@steampunk888]

As a watch person, I can tell you that for $8-10,000 with a Rolex you are getting no precious metal or jewel content whatsoever, just a steel watch with a self-winding movement similar to what other brands sell for roughly half. The extra cost of a Rolex is entirely attributable to the fact that the movement is made by Rolex and not bought from an outside supplier. This means that Rolex has some additional pricing power and essentially a monopoly on the movements. However, for a Swiss-made mechanical watch with an in-house movement, it is on the bottom of the class, not the top. All other Swiss watches with in-house movements cost more, not less. Rolex is entry-level and accessible by most ordinary people with a credit card, and that’s also a reason why they can price aggressively. Too bad this vid could not shed any light on these demonstrable realities.

[@ismailqemali4832]

👌

[@sportsarchives2403]

👍

[@brentonlim4307]

can you then explain why it's so hard to get retail submariners ?

[@Duramaxcho]

You’re actually right and wrong. The lower end Rolexes with nothing but steel can be owned for about $6K. Once you get into about $10K+, you can get diamonds and different types of gold although it all depends on your budget and how much you’re willing to pay. You can obviously end up paying tens of thousands for one.

[@zhengxing8069]

Entry level Rolex watches are indeed priced at the lower end among similar products. But if you call Rolex a cheap brand, you clearly haven’t heard of something called a baguette set pearl master

[@stevemcqueen1560]

My 1976 Seiko automatic 6306 still runs like a dream. Cost around $100 back then , they sell for $1200 today.

[@donaldteuber8588]

In 1994 while on vacation in Hawaii I purchased a Tag Heuer. I was looking at a $5,000 Rolex.. beautiful but for that price..no chance. The jeweler showed me Tag divers watch .. very similar in appearance. He asked... do you want a superlative timepiece and a status symbol that will last 75 to 100 years.. or can you be happy with a merely excellent timepiece that will give you 50 to 75 years... $900.. vs. $5000? I went with the Tag... except for two occasions to have it cleaned and checked, I've worn it every day. I've never regretted my choice and I have always respected the advice and the integrity of the sales person.

[@blackroan2276]

Take care of a watch and it will last for many, many years. No matter the brand, as long as we're not talking Walmart cheapie watches. Rolex are exceptional, superlative timepieces and they have ALWAYS been status symbols. A lot of the general public doesn't even know what a Tag Heuer is. But just about everybody is familiar with Rolex! I love mine!

[@markharris6171]

I've had a Tag Heuer dive watch (quartz movement ) for at least 25 years, I think it's considered a classic now.

[@over2seeyer]

My dad bought me a Casio for my 13th birthday, 20 years later i'm still wearing it.

[@yashpandey2018]

Buy a gshock and it will take care of u

[@criptik5208]

100% correct. I had a fight in which a person throwed a puch on me i used g shock to block that and his hands pained so hard . Nothing happened to me and g shock

[@hueyfinesse]

gshock is also one of the ugliest watches ever, it looks like a pufferfish

[@CAL1MBO]

mental flux Depends entirely on who you ask

[@hueyfinesse]

i mean... they look cool if you got a wetsuit and diving gear on, but thats pretty much it

[@TheGamerozi]

mr nooob 2123 Gshock is quite sporty, but nowhere elegant as Rolex.

[@joey6608]

and I thought I splurged when I bought an Apple Watch.. damn, at least my watch can count my steps 😂

[@rrsharizam]

But it's ugly

[@lightningrod6568]

Rahim Rabbani Sharizam that's your opinion

[@chwu7980]

2 years and already obsolete

[@MuddinNYC]

Smart watches become obsolete after a year by design. Really not worth the investment unless you really like the look or have a lot of money to burn.

[@joey6608]

Mo Uddin I don’t know, man. I’m really into hiking, cycling, diving, etc. so I’ve gotten plenty of use out of my smart watch the two years I’ve had it. No regrets. When I go out to bars/clubs, I slap a tan leather band on it and girls seem to like the style too.

[@tovsteh]

The reason Rolex keeps the number of any model produced per year is a core part of their marketing and sales: intentionally reduce supply or give the market the impression that there is an under supply to increase price/demand. De Beers utilized the exact same sales model to fictionally give the market the impression that there was an under-supply of diamonds when fact is they just stockpiled them to raise prices and demand.

[@kc4cvh]

1:44 Ultimately it's expensive because it would not impart social prestige to the wearer if it weren't (that's why it must be recognizable at twenty feet). If you want an actual "superlative chronometer", go to Wal-Mart and buy a Casio watch for less than $50. The quartz movement keeps better time, a cell phone does even better because the time display is linked to the National Bureau of Standards and never needs to be set or wound.

[@msbrownbeast]

My 1675 is 45 years old (it was purchased new) and to this day it still runs well. A Rolex watch was never cheap to buy, but they were much more affordable a few decades ago. A steel Sub or GMT Master in the early 70s was less than $500 USD. Today they retail for upwards of $10K (if you can get one).

[@jianmarqollanes8434]

They're treating the prices of these things like it's not a big deal, I need 10 years to make $8,000

[@carlsmith4568]

people who buy rolex watches live on a different plane of existence than you or me...

[@newera478]

If you need 10 years to make 8k then you should look for a better paying job. I'm a middle class and capable of saving 8k in less than 6 months. Even less if I don't travel or invest into stockmarkets.

[@pietpaal2593]

That's why there are replica's ;)

[@le0nz]

@@newera478 maybe he is from latinamerica

[@newera478]

@@le0nz Time to move into a better country then.

[@Cat-lo7hl]

Great info! I wear a sub 1680 and have a Tudor 1974

[@Rayshod]

Crypto investment is great unlike the stock market and other financial market, crypto has no centralised location since it operates 24hrs in different part of the world

[@suzannewolters2348]

Investing in these economic crisis will be one of the best thing to do

[@samuelfreeman4703]

Gold's are good but crypto is better

[@BB-hd7xh]

I wanted to trade crypto but got confused by the fluctuation in price

[@writehannabenefitwithhanna7462]

Yeah my first investment with hanna macko earned me profits of $25,620 and ever since then he has been delivering

[@rio1914]

Trading crypto with Expert hanna macko has been a game changer for me

[@lukeflanagan1796]

This woman has the most vocal fry-y voice I've ever heard

[@bicobs2012]

Yes you are right. I was also thinking about her voice all time😂😂

[@bm.3759]

it got so annoying at about 1:45

[@rockerneck]

I was gonna make this comment

[@fadthetic]

Yes

[@buttman8092]

She's just nervous

[@jarceo75]

I have a Seiko 5 my mother gave me back in 1990, it was pre owned like new. I worn that watch through high school, and part of my early 20's, the only thing I had to replace was the strap. I still wear it once in a while, it is an automatic, as soon as I pick it up, it starts running. You can get a Seiko 5 for less than $100.00

[@LAV-sx8nl]

You can buy a Yugo for pretty cheap too and it works most of the time and gets you from point A to point B. If you're looking for just practicality, your Seiko is a waste of money too. You carry a phone like everyone else in the world, it will tell you the time. Rolex is now a luxury item. You might want to learn the definition of "luxury".

[@ceesklumper]

I bought one new, a GMT Master, in 1991, for $2,500. It was quite off, time-wise, but they fixed that under warranty. I only had to have it cleaned once, in 2006. I wear it every day, and it still looks great. I may need to have it serviced again this year, if history is anything to go by.

[@TheCar780]

Some of the points raised in this short piece would have slipped by the uninformed. Rolex makes approximately 800k watches per year. The idea that it takes a year to produce one watch is histerical.

[@arcfox9179]

A lot of products take a long time to produce, including mass-produced ones like watches and electronics. Something complex to design and build that uses rare materials will certainly take a year to make from start to finish. Many things we buy have been in production long before they arrive to the market. The idea that you thought you sounded smart with this comment is hysterical.

[@TheCar780]

@@arcfox9179 a laughable premise for Rolex. 2191 watches a day. Check it out.

[@arcfox9179]

@@TheCar780 somehow you don’t seem to understand that thousands of watches being completed in the same day doesn’t mean the production of those watches didn’t start a year prior. You’re completely ignorant about manufacturing.

[@TheCar780]

Ha Ha Ha enjoy your unique Rolex. One of 800,000 made the same year. So unique!! Ha ha ha ha. Your right i don't understand anything

[@arcfox9179]

@@TheCar780 bro I don’t have a rolex, care about them, nor claimed it’s unique. You’re acting like a child. You were wrong, boohoo.

[@camarocarl7130]

Great job Cara. Please make more of these!

[@azlee420]

When I was in Korea (1988) the street vendors were selling Rolex watches with “genuine Seiko parts”.

[@paris2993]

Gr8tst cmmnt !!😂😜🤣 Fake watch makers sud use this line as a flex in their website. Oh wait they don't have webst .

[@nareshbisht7620]

2:38 Rainbow one is damn good man

[@ikhwanismail7894]

I have a Casio edifice watch. Using it since 2005 till now. Still working great! Battery using solar tech.

[@endautrestermes]

"takes one year to make a rolex"; sorry, I don't buy that

[@Rhvssxiian]

For real. Rolex has been around since 1905, if it takes one year to make a single watch, how is Rolex able to make different styles and large quantities at too? _03.06.19_

[@shreyas__]

@@Rhvssxiian they don't make large quantities. They said that in the video.

[@shreyas__]

@@UnitedStates. then it could be the amount of man hours spent on a watch that equals 2yrs.

[@robertkelly3357]

It takes one year, on the assembly line they have executed. It’s not being worked on for 2000 man-hours per year.

[@shreyas__]

@@robertkelly3357 oh i see

[@romeodiaperajr.5377]

Rolex: 5k oyster perpetual, 8k submariner Patek Philippe: hold my tourbillon

[@christianordonez5704]

I just found out that submariners (sailors on submarines) can't wear watches onboard because the watch could damage equipment on board, or it could damage the watch

[@mrwarblunt]

0:05 "They have to be recognisable from 20 feet away" music to a pickpockets ears.

[@dereks66]

Great commentary ! Always learning something new.

[@swazznigga7198]

I bought a fake rolex for $30 in Nairobi and it looks really great. It's been 5 years and it looks good as new. It sure is recognizable from 21 feet away lol

[@mikebennet9194]

I have my late uncle's Submariner from the 1960's that still works perfectly. However, the real reason they are so expensive was the Wall Street YUPPIES from the 80's turning them into a status symbol. They are overpriced; but Goddamn are they well made.

[@THEREALZENFORCE]

You are wrong : it was already an expensive watch in the 50's so Tudor was created as an more affordable alternative to Rolex watches.

[@markbezrutczyksr4453]

Mike Bennet a

[@good-tn9sr]

@@THEREALZENFORCEyou are wrong

[@nsk2024.]

My father had a total of 3 Rolex 1 Seiko and 1 another luxury brand,my first Rolex was also my father's first Rolex, it became junk(didn't want to get into repair hassles. And no genuine repair shops). Now I am using my father's 2nd Rolex and a Seiko. It was a gift i thought, but it's a Rolex. Its as valuable as a property being passed down to a child/man from his father/parents.

[@davids_here5027]

I mean this is cool especially the one year before they leave a place but its still really expensive

[@Je.rone_]

Drake answered this for us... Answer: it's a rollie not a stop watch sh** dont eva stop

[@naimulislam3921]

Parth Sharma woah woah come down cow worshiper

[@chechendikajev4013]

@@naimulislam3921 😂😂😂😂

[@imluvinyourmum]

Kanye got rollies that don't even tick tock

[@Gary-jh3wd]

"Rolex...sits on the lower end of the spectrum of luxury watches" nice

[@hectorandem2944]

My normal person bank account: "Nice." 👁👄👁

[@morethan3756]

Yes, down there with Omega, Hamilton, Longines. It's OK though. Still a good way to tell the world I've made it.

[@anamorph]

@@morethan3756 What have you made? Monetary wealth? What a great achievement. How ridiculous is this?

[@anonymousstout4759]

@@anamorph still better sounding than saying. I've achieved deeper understanding and inner peace while sit near a trash bin aka homeless

[@blackroan2276]

The "lower end" of the spectrum? According to who? I like the looks of Rolex better than the even more expensive brands, and they keep time perfectly! To ME, they are the highest of the upper spectrum in looks and quality.

[@johnmarshall4442]

I was a commercial diver in the late 1980's . The submariner was the watch to have ( helium escape valve ) I can't remember the depth rating but it was deeper than the human is able to withstand.

[@PassThroughRevenue]

The Sea Dweller may be the watch you're thinking of. That was the first Rolex with a helium escape valve

[@shembeliever6095]

My mother's automatic Seiko japan movt lasted her over 50 years! No damage, perfect craftsmanship and a fraction of celebrity image driven Rolex! 10k to spend on a basic looking watch ..

[@UnboxingSve]

No matter how good quality is, you are not paying for quality, you are paying for that brand and some prestige that will not bring you happiness in life. Helping others that are in need will bring you real happiness.

[@faded2145]

Unboxing Sve you’re paying for legacy, you’re paying for construction, you’re paying for the ability to hand it down for your kids, you’re paying for the way they lose virtually no value over time (and often go up in value the more time passes), and you’re paying for the artistry. I think it’s a horrible idea to buy a watch for ‘prestige’, and I don’t think that’s the reason most people buy them. They really are well made and long lasting pieces.

[@huynhngocnamgiang]

Amen with that!

[@alter3go411]

Fun Fact: A large portion of Rolex revenue gets donated to charity, so paying top dollar for that brand and some prestige DOES bring you happiness in life!

[@Gnomosfortheoffice]

Unboxing Sve That last line is the most lame thing that I’ve ever read.

[@Goldeneye128]

thats the most bs thing i have ever heard in my life.

[@SMOKY427]

I've G shock watch since 1999 drop it many time and still working perfectly

[@seaninlondon4424]

Can you put the links to Wish on where to purchase

[@joshk3011]

“Is that hair gel ?” Purrfect

[@infinitytoinfinitysquaredb7836]

"No one knows how many Rolex's are made." Rolex knows. ;)

[@johnmarshall4442]

Yes , I find that hard to believe. They know .

[@ajxcamera6446]

i got a 1$ watch off wish and it tells me the time

[@markusyeetus]

AjxCamera HELL NO THIS IS IMPOSSIBLE HOW CAN THERE BE A DECENT WATCH FOR UNDER 1000$?!

[@sparky69withcheese]

But gets you way less opportunity and recognition compared to a Rolex

[@TheReaper5125]

AjxCamera It will break in a week. Get something for 50-100.

[@Ljames98]

thats cool, but no one who spends a lot on a watch buys it because it tells the time.

[@hyphins5818]

AjxCamera thats still expensive

[@jamesmartin2648]

Putting our time and effort in activities and investments that will yield a profitable return in the future is what we should be aiming for. Success depends on the actions or steps you take to achieve it. Show me a man without investment and I'll tell you how long it takes to go bankrupt. Investing creates a safe haven for the future. With the right investment choice that has at least a 10% minimum risk and with the advice of an expert, profits and interest is guaranteed.

[@brettdarcy2747]

Venturing into the bitcoin without an adequate orientation with a professional broker for accurate signals, you might lose all your hard-earned money

[@brucefischer77]

@Harrison Josh You see in trading cryptocurrency, one requires more than just a primary knowledge of crypto. It is best to trade with an expert to avoid unnecessary losses. It's advisable to have a professional trader/broker who is an expert in the field to help you manage your account.

[@sanghyunlee59]

@@brucefischer77 I'm into Real Estate, but I took the decision to invest in the Crypto market and I have been getting good returns on my investments. The market is also an effective way to grow wealth.

[@ashfordlindsey6052]

After watching several KZbin tutorial videos about trading I am still making losses, please I seek for a better website.

[@jeremyterrell5879]

@@ashfordlindsey6052 I have been following tutorials for a month now still the same streak of losing. →Tutorials alone won't help, you need to improve your knowledge about it or seek help from experts, that's the only successful way.

[@simsesworkshop1546]

"Rolex watches are unisex, so I wear a lot of men Rolex"

[@dustoff1924]

Laugh... And Rolex doesn't know how ironically stupid that comment really is....

[@brckockobr8767]

Unisex in means of a design, man/woman in means of dimensions of watches.

[@154Kilroy]

Right, and some are very clearly intended for specifically for men or specifically women. Like the women's dual band they mentioned, or the watch with the brown leather wirstband that showed on screen right as she was making that statement 😂

[@simsesworkshop1546]

@@154Kilroy 😂😂

[@faded2145]

I really appreciate you guys using someone from Hodinkee to explain this. Awesome call, great video

[@jdstarek]

So expensive? Only people who don’t know much about watches would say that. Rolex is on the entry level of luxury timepieces. But the short answer is 50% engineering (they are indestructible), 50% marketing.

[@michaelhorn8962]

If they were indestructible, there wouldn't be guys making a living repairing them.

[@yeetsheet2146]

jason starek I’ve never seen someone try to purposely break a Rolex lmao

[@wuhanclan]

More like 40% engineering, 40% marketing, 20% restricting stock

[@johnleonard905]

i have a hand me down citizen and seiko automatic watches from my dad, they were from the 70s and still working until now. No maintenance were done.

[@GuitarSlinger2112]

:43 seconds in: I thought one of the things that made Rolex watches special was that the second hand has a smooth traversal of the dial with no visible ticking.

[@sussexbikerpillion]

The Daytona was actually one of Rolex's least popular watches initially, selling poorly, it was originaly called the Cosmograph as Rolex hoped that the nasa space mission would endorse it as their official watch. The title went to Omegas Speedmaster. It later became Daytona piggy backing on race pedigree hence Newman wearing it. I doubt anyone would pay that amount for a Daytona again. Charity auctions always go well over blown as they did in this case.

[@leoperidot482]

When something doesn't sell, rebrand it.

[@weaksignal8009]

And until very recently they had a Zenith movement. So it's rebranded too. Buy a zenith chronograph, save $10,000.

[@sussexbikerpillion]

@@weaksignal8009 funnily enough I did just last week but not a chronograph couldn’t read the Daytona well. Swapped for a sub

[@ddsgabo]

Try buying a Daytona now; almost impossible to get the lemans, nor the stainless steel models.

[@wessamhamadneh9877]

Seiko can last for centuries

[@davecarreno]

Not sure if you're joking but I agree, I have a vintage 1970s Seiko that belonged to my dad, automatic, great looking watch and works great still

[@Pegasvs]

Casio can last forever

[@bighands69]

Seiko watches are not as comfortable nor do they have screw down crowns to make them into a dive watch. Rolex are a unique watch in that they can do almost anything and be worn on almost any occasion. Grand Seiko watches are really well made, look fantastic and are reliable but they are not a do anything watch. There simply are no other options on the market place to Rolex.

[@dankestranch8738]

The one that Jesus wore is still ticking

[@singhinyuen3335]

you're saying that because you're POOR

[@codedxxx]

Exactly the question I’ve asked myself for years.

[@sharvay]

"the watch clasp is open and closed 1000 times before it reaches you" me : so it's already worn out

[@xdy2l294]

3:01 That flex tho 🤣🤦‍♂️

[@porscheoscar]

Forever watch? LOL. They require EXPENSIVE servicing and repairs are OBSCENELY marked up both in labor and cost of parts. And before you think you can buy it second hand and just take it to your local watchmaker think again. Rolex have begun a move towards using parts that are too expensive for watchmakers to purchase independently. It's a clever push towards roping you into a long term commitment into Rolex servicing which will cost you a bundle. I expect you'll see a lot of watches sold before the owner has to do a major servicing. And the resale on their best selling models is nothing spectacular, you're losing money the minute you walk out the door. Rolex make a quality product that has a reputation established through very aggressive marketing, 50 years ago they were quiet affordable. But were never in the league of Breguet, Patek, Vacheron, Audemars Piguet and most recently A. Lange & Sohne. My big gripe with Rolex is that these watches at the end of the day are mass produced timepieces.. over a million a year are made, there really is nothing exclusive about them. You're paying for a mass produced watch as if it were a limited quantity. And there's little if any innovation like we see at Zenith where they really are trying to move the ball forward in horology and not just offering "ground breaking" bezel colors. Honestly I'd rather have a Grand Seiko Spring Drive than having another ubiquitous Submariner on the street.

[@jimg.9981]

I heard rolex service is a whopping 1000 dollar? I payed for my breitling service 530 euros/ $600.

[@iMin00]

jim g. Rolex service depends on what they have to do. Usually changing parts, oiling, polishing and precision tests it costs you around 500-600€ which is pretty fair

[@iMin00]

Andromeda Spectrum the only reason why they‘re doing this is because of the stability of the used market. Rolex are some of the most stable watches you can own. It depends on the model, but because of the waiting list, the used prices are even higher than the listing prices. I bought an Explorer 2 and had to wait 3 months (which is completely okay) and I could sell it any time with 1.000€ profit 🙌🏽 You can‘t do that with your Seiko ;-)

[@ogglwiieh]

Seems like Business Insider hasn‘t a Insider everywhere.😜

[@terminus6878]

i have a watch from a brand called sonata, it cost like 3 dollars in my currency and the straps have literally hardened and crumbled off since they were plastic but the main part of the watch still functions amazingly well, i haven't had to change it's battery once in over 6-7 years I have had it since it was gifted to me. I am planning to get new straps for it and wear it, it's a quality product. And most importantly it does it's job well and doesn't burn down my bank account or anyone else's whoever buys it.

[@JohnDoe-wy1yd]

3:01 "I wear a lot of mens Rolex's." Why doesn't that surprise me.

[@Theoneandonly88able]

John Doe what makes you say that? Because of her looks?

[@lancelink88]

20 years... I've never heard of a Rolex being so disposable.

[@SharmisthaDhali-xn3le]

Very nice video

[@User37621]

Anyone know the exact model name for the Rolex @1:31 ???

[@jp23x]

Haha I laughed the entire time. You're paying all of that money for the name. That's all. They're definitely not the best looking luxury watches.

[@THEREALZENFORCE]

kzbin.info/www/bejne/Y2jViI2shdqEfs0

[@ironman2326]

By no means. My Citizen was only a few hundred, keeps good time, looks better than all the Rolexes I've seen, and is powered by light, which I love.

[@zenkisaragi1551]

Stay poor, peasant.

[@christopherliang6879]

well looks are subjective so...

[@dancerv5861]

They don't look bad but they don't look the best either I wouldn't waste thousands of dollars on that bullshit unless I was rich

[@ibeatmycatandmydog9322]

I’m pretty sure 5000$ would buy me enough watches to last over a lifetime

[@THEREALZENFORCE]

and your watches will be worth under 1000 dollar at the end of your lifetimes where the Rolex will be over 5000 to 7500 easily and even more

[@Starstreak170]

@@THEREALZENFORCE A cheap $10 quartz will last decades

[@phantomstranger1125]

@@Starstreak170 Doubtful, and even if it does, it will be worthless.

[@Starstreak170]

@@phantomstranger1125 Don't think I'd worry if a $10 watch became worthless. Quartz watches from the 1960s are still running with just battery changes.

[@KungFuChess]

My watch tracks my heart rate, calories, steps, plays music and can tells my GPS location and costs a fraction of a Rolex 😂

[@underscoreellipsesdothyphe1563]

I think rolex watches are really good because if I forget to look at my phone, the clock on the oven, the traditional clock, the clock in my car, the chiming clock on the church or the clock in my room they're really helpful for telling the time