ROLEX: The Most Secretive Business In The World

[@MagnatesMedia]

🌆 Build your own KZbin empire: magnates.media/youtube ⌚It’s pretty amazing what Rolex has now become considering how everything started for Hans. But it’s also a fascinating business to look at because of how secretive the company is. Hope you enjoy this one! 👀 And if you want something to watch after this, check out my video on the most brutal businessman: kzbin.info/www/bejne/gYmpqKGOetBphJY - this video never really took off with the algorithm so you likely haven’t seen it, but I think it’s a really cool story so hopefully you’ll enjoy. 🎁Btw, if you sell ANYTHING online that needs shipping, then honestly I can’t see any reason why you wouldn’t get Shipstation’s 60 day free trial: www.shipstation.com/magnates - it will make your life a lot easier, and save you time and money too! ;)

[@Studeb]

Shame how much is just tax dodging.

[@copiumkiller]

Basically it is either for grown ups, trying naively to fill a mental hole with physical stuff, and from this perspective is a sign of mental disability. Or exploitation of a loophole, which usually is put indirectly by rich. Either way, if luxury goods were viewed like that in the shared conciencous, they would loose a vast majority of value over night, because is a mass illusion.

[@memerified]

a

[@taorbdhilxa5321]

最大最大的体系🤔🧐

[@homocrocrodilus788]

Next video on apple plz

[@ikoniczero8507]

"Hans was a master of watches, but not a master of time" what a legendary line.

[@oneshothunter9877]

Timeless 😊

[@adamobrien771]

The timing was impeccable

[@UjjwalPratapSingh007]

And here you rhyme

[@mchadz7953]

Well thanks for the spoiler mate...

[@berkeliumk]

Business and marketing genius

[@danielcunningham6727]

My great grandfather purchased a rolex back in 1928 and passed it onto my grandad when he passed then when my grandad passed away 19 years ago he left it to my grandmother and then when she passed 3 years ago she left it in her will for the grandchildren it was sold for £28000 I used my share of the money to launch my business which is now very successful so technically I have rolex to thank for my very successful life today 😆

[@Cp-gv5kn]

What business ?

[@clgr6593]

You have to thank your grandmother, not Rolex, you f@cking fool.

[@daniaalkahn7325]

Knowing Rolex's shrewd marketing strategy, I just hope they didn't get/pay you to make this comment! 🙂

[@justmeeagainn]

But you don’t have a watch.

[@danielcunningham6727]

@@daniaalkahn7325 good point but I can assure you I never 😆

[@bad_money]

When I accidentally fall down and hear something break I'm going to hope it's my arm and not this watch.

[@wasilaify]

😂

[@SebastianPappG]

Phahahahaha

[@jackmehoff9819]

Where’s the broken Rolex now from your great gpa

[@B0Sajwah]

@@DuckQuack0 buddy why didn't you go to the police

[@PounceHeadBall2]

All your video text, colours and fonts match those of the companies you talk about - making it sound like the actual companies made them. Awesome and amazing. Give your team a raise 🙂

[@BreauWraths]

Ai made

[@AwokenEntertainment]

New goal - buy a fish tank to put a Rolex inside of it..

[@blakealanm]

A Magnates Media video that's less than a half hour long? Say it ain't so 😭 Love your videos and I can only imagine how long it takes to get all the information you need for each video, let alone the editing time!

He just needs to keep pumping out top quality. People will catch on soon. Like Why Files..

[@vanhuvanhuvese2738]

share

[@KK-wt1te]

Working in the Rolex building and it's true about not taking photos. Also it's more secure than Fort Knox! The security is next level for accessing areas of the large complex. And the amount they have just spent to build a large complex for training, research and development. They are definitely putting money back into the company. I'm talking hundreds of millions on this current work. Also the testing is a sight to behold, high tech and thorough! When you see it you see where the money is spent.

[@CbassPlaysGames]

I used to work across the street from the Toronto location on St.Clair West. Always wondered what was inside...

[@KK-wt1te]

@@CbassPlaysGames not sure what's in the Toronto one. Wether it's for sales, shipping or actual manufacturing. But it's looks pretty small compared to the one here. There are like 6 buildings that size or bigger at the Geneva HQ. But here they train watch makers too as well as manufacture the watches.

[@johngear5747]

First time i wear rolex for 72 hours it can only run 30 hr🤣🤣 guess what the rolex center said: .. anyway bunch of idiot.. Then i switch to omegA.. and realized they playing the same game to be rolex.. ok bye all welcome grans seiko

[@KK-wt1te]

@@johngear5747 sorry I couldn't understand your reply 😅

[@cdub5033]

@@johngear5747 Maybe you bought a Chinese fake, fortunately not an African variant, which would be badly made out of Twigs & Mud.

[@danjarts254]

This channel deserves more recognition than it is receiving. The graphics and the editing leave me mind blown. And what about the research done? Great Job MagnatesMedia 👏🏾👏🏾

[@jonahlovelace5224]

i share this channel on social media constantly

[@Shimza-l1r]

Like Bruh 😊.

[@umarbnnaseer]

"Hans was a master of watches but not a master of time" 7:14-7:16 Deep, just deep!

[@David-nx2vm]

By all accounts, the uptick in Rolex watchmaker hiring has been mainly to support their new CPO program reconditioning requirements. CPO rollout is limited now but will be worldwide in the next year. Rolex has new construction ongoing, but nobody inside Rolex is talking about whether it will be dedicated to manufacturing versus service center, R&D, admin, or replacement space. They know what they are doing, and are not going to flood the market with new watches and create a race to the bottom. Lots of KZbin watch channels run by dealers, long-time collectors, etc., speculate on what Rolex will do next, and they’re usually wrong. Entertaining, but if they can’t figure it out with their experience, the “man in the street” doesn’t stand a chance. There is no Rolex shortage - anyone can purchase any Rolex they want on the secondary market but the prices are higher than waiting for a watch from a Rolex dealer. That’s one reason Rolex created CPO - get the pre-owned buyers into the ecosystem especially for discounted or vintage where the dealer has not been an option and buyers are concerned about authenticity. My wife and I both waited for new ones at MSRP from the Rolex dealer. Patience is a virtue, and we don’t care if their values go up or not.

[@Iris_and_or_George]

Veblen goods are bizarre. The company I worked at exported a 40 y.o. bottle of port to china selling for €150,- but, it just wouldn't sell. After a few months they upped the price to €400,- and it was instantly sold out.

[@nwalker2619]

That's crazy

[@martist911wasits-not-real4]

That was how my one location competed with the new guy in town. They had no experience in the tattoo trade but the college students were choosing them and getting destroyed. We fixed a lot of work on those who chose them over us and found out they chose them because they charged 3x as much as our quote. We tripled our prices and problem solved. They shut down. College smarts in action at PSU.

[@CoveredInPiano]

Nice video, technically well executed and story of Wilsdorf and Alfred Davis is an incredible story regardless of if someone is into watches or not or likes/hates Rolex. While you mention some really good points like the sheer amount they spend on marketing, it being reliable watches, placed in a very smart range expensive enough to be considered luxury but within realistic reach for many aspiring people (quality of movement finish and innovation is questionable to be considered haute horology though). But you forgot to mention why they are really so expensive, as in 2021-2022 pricing. Because even 5-6 years ago, you could get Rolex Submariner for 5-6k, Daytona for 10-12k, which isn't that high compared to other lower tier luxury brands like Tag Heuer, Breitling, Montblanc. And there are plenty of comparable brands like Omega, Zenith, Cartier, Breguet, Ulyse Nardin and even the most expensive Rolex (retail price) is actually on the cheap side when you compare to brands like Patek Philippe, Vacheron Constantin, Audemars Piguet, A Lange & Sohne, MB&F, Gruebel Forsey etc where the retail price will easily hit 6 figures. You should've mentioned something regarding the recent price hike in watches and instagram and other social media's impact. Basically everyone who made bit of money with cryptocurrency jumped on the watch game after seeing their favourite celebrities or influencers wearing iced out Rolex, Richard Mille and AP Royal Oak. And since authorised dealers only have limited amount and people don't want to wait 2-3 years, everyone turned to the grey market and price went up and up and up. 5k Hulk or Batman selling for 25-30k, but this is also same story for Patek Philippe Nautilus that used to sell for 25-60k is now 150-300k depending on the complication, AP Royal Oak, used to be 15-20k, end of last year, it was hard to find one for under 100k. Retail price of Rolex isn't high, it just comes with long waiting period, secondary market price is super inflated. Maybe do a similar video on Richard Mille, now there is set of watches that are worth looking into and why they ask so much money for it.

[@vishalsahu211]

DM For Business & sponsorship inquiries^^

[@groverneeraj]

Nicely summarized. What are your thoughts on prices future? With the looming recession, I'm hoping Rolex prices to drop down so I can finally afford one. Although I feel like it won't ever come back to what pre-2020 levels.

[@CoveredInPiano]

@@groverneeraj Yeah, while the watch market will fluctuate little bit (like earlier this year where there was a considerable dip in some watch prices in the grey market) I don't think they will come down to pre 2019-2020 prices on permanent basis. There is continuous shortage in the ADs and stupid long waiting period on some of the more popular models if you looking to buy them new. So the second hand market prices are still going to be inflated. You can always take your chances on Chrono24 or Luxury Bazaar and see if a bargain pops up every now and then.

[@lukespector5550]

So called "Tiffany" blue dials & green dials Rolex models (except Daytona) are dropping prices in SOME parts of the world as we speak. Only in obscure places, such as Taiwan for example.

[@realryder2626]

There's a couple of other brands they produced that seemed to be not mentioned 🤔 edit: Tudor was mentioned, eventually.

[@BlackheartCharlie]

Expensive? Nah! My friend Chuck bought one on the sidewalk in NYC for $100. When he showed it to me, I pointed out that the name on the dial should have only one "L" in it. Yep, he bought a "Rollex"!!! 🤣🤣🤣

[@christommygun2393]

Abraham-Louis Perrelet in late 1776 early 1777 invented a self-winding mechanism for pocket watches. Breguet improved on it in 1779. 3 other watch companies before Rolex had their own take on a self-winding mechanism as a wristwatch variant.

[@hastensavoir7782]

Watch: Rolex Car: Mercedes-Benz Piano: Steinway & Sons Mattress: Vispring Kitchen: SieMatic Refrigerator: Sub Zero Sheets: Frette TV: Sony

[@jeric8692]

Are these the brands of your appliances or are you just stating the top tier brands in each sector

[@hastensavoir7782]

@@jeric8692 they are representative brands of what is perceived as excellent and trusted.

[@KidFresh71]

Such high quality productions. Broadcast worthy! Side note: after 15 years together, my wife bought me an entry-level ROLEX, and I was excited as a school kid on Christmas Day. Marketing works.

[@Thatdude877]

Only Magnates can have me watching a documentary on a topic I had no interest in beforehand. Another great upload bro💪

[@obinnasleeves1612]

You guys gotta admit, this video was brilliant! Rich detail for the win!

[@PierceJPeterson]

The quality of this video is insane! Excellent work

[@welsunsig6715]

"Thank you daughter, perhaps i should've treat you better" - J. Peterson

[@hablandoconchris]

ok how are you able to put out productions of these level in 2 weeks time each. That's insane man, you either have a crazy team or you're a wizard editor , script writer, narrator and researcher. Nonetheless I really appreciate you production of these videos and I get to see them for free

[@conrado.]

Internet is not free You pay That aside, John is a legendary story teller and editor

[@MrJamiez]

These are filmed weeks in advanced.

[@abhijitghule2142]

Yes absolutely true

[@DarrenAllatt]

James Bond doesn’t wear a Rolex, he wears an Omega

[@Flaktastick]

He literally wears a submariner in the first ever Bond film. He even wears a Seiko at one point. It's only the modern (90's) Bond who's the Omega Bond

[@marvindebot3264]

Bond most assuredly wore Rolex before their demands to the producers became outrageous.

[@CS2Sorrow]

Dr. No, From Russia With Love, Goldfinger, and You Only Live Twice all featured James Bond sporting Rolex.

[@jsytac]

Interesting but so many errors: Rolex didn’t invent the waterproof watch, didn’t invent the self-winding rotor, and wasn’t worn or carried on the Summit of Everest in 1953 Rolex isn’t ‘taxed on profits’ because it gives all of its profit to charity. If it retains profits, then it would pay taxes. Private companies cannot withhold their accounts from the Revenue.

[@1911Earthling]

I am a watchmaker and Rolex are excellent quality. Can’t go wrong. I treat my Rolex like I would treat a customers Rolex. My Rolex keeps time at a second and half a day. Rolex are very easy to work on. Love mine.

[@Da_brianceart]

What these stories don't tell you is...that these people had good saving skill, trading skill, financial management...they had a working system....they were actually supported by a market that buys,customers that don't fail to appreciate products,but now you get customers not showing appreciation for your product will you thrive?

[@BDNationbd]

I really loved your creativity John.. Just like a mini movies

[@earnline]

Your Editing Style and Storytelling is just Brillant

[@joaopdias]

Just an addendum, current James Bond watches are from Omega, but it started with the Rolex in the early films

[@Ontec.]

There's something about your documentary videos that makes them seem a lot more interesting than the ones from other channels.

[@cplummer5452]

I truly believe the sole difference between this and other channels alike is the microphone John uses!!!

[@davidhaha]

I love your content. I haven't seen business documentaries presented in the format and the type of artistic style used for your videos.

[@1WhoConquers]

Rolex: The watch that will get you mugged. No thanks, I'll go with something less ostentatious.

[@nosuchthing8]

Yeah, but in a pinch it's like portable wealth.

[@berrycade]

7:14 “Hans was a master of watches but not a master of time” way too real

[@acidophilic]

The "Oyster Case" was purchased by Rolex from 2 watch-makers. Also, hand winding a mechanical movement's mainspring makes a distinctive "Rolling" and "Clicking" sound - The name Rolex is an onomatopoeia.

[@AEady24]

Rolex is selling an idea, the watch just comes with it.😊

[@guyinoah]

little did hans know. he was in fact right for a time... until the creation of phones which basically became digital pocketwatches as well as so many other tools...

[@thejakelegion]

My wife, 4 sons and I are sitting here listening to this video. Very cool!

[@workingfortheirfuture]

Better question - Why don’t more people follow you? Perfect inflection with your story telling! Awesome topics. I must say also that the depth to which you investigate actual truth has me wonder what actually bases your passion for the channel. Keep on, man! Kudos from Canada

[@vishalsahu211]

^^Do So Now^ got something to introduce you to.

[@lordthistlewick5711]

The way he taaaIks, can’t bear iiiit. It’s a shame because the subjects are interestiiiing.

[@puccini4530]

@@lordthistlewick5711 Correct. His speech patterns are decidedly lower class. Such sounds don't fit comfortably with higher-end brands such as Rolex. Alas, all comments add to his/their monetisation. NOT subscribed.

[@puccini4530]

@@chewhard8332 i don't want to get into a long correspondence with you. You are entirely wrong. A very long life in academia informs my views. You might read a little more ancient history, particularly that of Mesopotamia. You will recognise the Hebrew bible's extractions. I wish you well, but direct you, intellectually, to history, rather than the various assembled religions.

[@koralia100]

​​@@puccini4530 how did you manage to move from Magnet Media straight to Mezopotamia and Biblical extractions...? Young or old, of Academia background or not, you sound like a jerk here. It's not enough to throw a few of profound words here or there, in order to undervalue someone's hard work.

[@TheDarkmining]

The thing about Rolex „artificial scarcity“ is, that it is just not true. Maybe it is created by ADs, but not by Rolex. Omega produces around 500k watches a year and there is no scarcity at all, except for a few models. Rolex produces an estimated 1.2 millions (more then twice of Omega) and you can‘t buy a watch of the shelves. Demand is just so damned high. Meanwhile Rolex opens new factories to try to keep up with it.

[@lintonfor4035]

sometimes its hard to comprehend how these companies got to the position they are in. People only pay thousands of dollars for these items because everyone knows about them and knows thats how much they cost, so how do they even get into this position lol

[@BodyDestruction]

And what do you pay them with? Pieces of paper or digital numbers? Rolex is like a currency: it has some inherent value (materials and function), but most of the value is bestowed upon it by society. As long as the majority in society decides that this inflated value has value, it has value :) Neither Rolex nor its (potential or even wannabe) customers want that value to decline, so without an alternative (there's other luxury watches, but none have Rolex heritage), that value won't decline. There is little logic in it, mostly emotions and laziness, which is why Coca Cola is still the biggest, and that's not even a Veblen good.

[@ziyaguz6936]

You should have at least 1M subscribers for the effort you put in these videos

[@auroradennis5682]

You work for 40yrs to have $1m in your retirement, Meanwhile some people are putting just $10k in a meme coin for just few months and now they are multimillionaires.I pray that anyone who reads this will be successful in life

[@ArthurJWise]

Starting early is the best way of getting ahead to build wealth, investing remains a priority.

[@JamesTanaka-zw1rv]

@violetchris9146 You are so correct. Save. Invest and spend for necessities and a few small luxuries relatives to total assets ratio

[@rubenpastink9651]

I urge everyone to start somewhere now no matter how small, this is literally the time for that, forget material things, don't get tempted,i became more better the moment i realized this.

[@jaydenconnor9554]

to be a successful person in life require him or her of hard work and times.

[@jasonwatkins4349]

Talking abot been successful. I know I am blessed if not I wouldn't have met someone who is as spectacular as Charlotte Sae

[@watchaporia]

What an amazing thumbnail. You got one of the best thumbnails on youtube

[@wesleymeijer4261]

Looked similar to that of Future Proof. Same watch and also green background.

[@kallemueller3194]

Great video with lots of well researched background on Rolex. I think the secret of success of the brand lies deeply in the owner structure, that is not only looking for short term returns. This is a contrast to a brand like Breitling, that in the 90s used to be somehow on the same level as Rolex, but since then has deteriorated a lot. In my eyes this partly due to Bretiling being owned by a private equity firm.

[@marvindebot3264]

Why can they continue to sell at high prices? Because people haz teh dumb, that's why. What is pretty much a machine-made watch that costs under $1000 to make sells for 10k when an arguably better quality watch from the likes of Omega or Longines is half to a third of that price. Rolex is up there with Red Bull in marketing hype, there are many similarities between the two companies with the major difference being Ro0lex were smart enough to pull the "foundation" trick and trust me, bugger all goes to charity.

[@TrudyConway]

Maybe I'm weird but I wouldn't want one. It feels too much like hype-hunting. Get what you love because you love it, not because of the name on it. And I know they are supposed to be well-made but there are so many other ones around.

[@vishalsahu211]

^^Do So Now^ got something to introduce you to.

[@JohnBowl14690]

Who uses watches anymore? I put my watch in my drawer ever since I started using my cell phone. You don't buy a Rolex for time. You buy a Rolex to impress other people.

[@Gearsandco]

I hate that Rolex is manipulating the market by making people wait, this really makes me think that Rolex don't really care about the watch enthusiast, but just the wealthy influencers celebrities etc. If I will be looking for a Rolex non of the latest ones attract me, in fact the only one I would pick from their modern catalog is the 36mm explorer. all the ones that I'm interested in are the 5 digit explorer II, classic Airking etc...

[@ianbrinkley5968]

Yeah, when you get to this level of recognition, Gucci, Louis Vuitton, Rolex etc. it’s less about the quality (even if it is still high quality) and more about the marketing and brand recognition. I’m sure that something like a grand seiko is about the same quality as a Rolex

[@Gearsandco]

@@ianbrinkley5968 I totally agree, and btw Rolex isn’t half way near the quality and finishing of Grand Seiko which is crazy considering that you can pick a Grand Seiko for about 4 5k on the lower end.

[@Bikblickbrick]

editing on POINT!

[@YeshuaAgapao]

Smartphones have reduced watches to a jewelry item.

[@vl5570]

Sick video but that is not a rapper from NY, his name is Ambush and he is from London.

[@simplywavey]

Was looking for this comment. Ridiculous lol. At least add meek in or something

[@YugiohTrader2day]

See they say they don’t want to be looked at like a “discount brand” but 8 years ago you could walk into an Authorized Rolex dealer and you could find a display case full of Submariners and they would offer them to you at thousands less than retail price. They used Cov1d to their advantage and now control their own stock and make you sit on a waiting list for years before they let you buy one. Youre better off buying one on the secondary market for a little more instead of waiting 3 years for a simple sub.

[@davgrex]

Your video editing is very crisp mate, love your videos. Kudos ! 🤌🏻

[@AtlantaFlamencoPro]

Thanks for a much better editing job on this video. I have a hard time watching some of the ones with bunch of unrelated film clips (Leonardo and other movies etc.) since it is so distracting with manic pace. It force me to listen instead of watching. Please keep this more focused and slower pace format with more related clips and avoid fast music video style with a new transition every second. Thanks for a great , hard work!

[@svdb4494]

Awesome video with a lot of work put in it regarding content as well visualisation. Thanks!

[@Rambuda23]

Thank you magnate media I really wanted this kind of Rolex lot of love from South Africa

[@phumlanindlovu5653]

the research and the video edit skills is insane

[@GavinSeim]

Rolex was Red Bull before people even drank that crap.

[@Boogieeeeeeee]

I absolutely adore the script, production, effort, everything about the channel! I do however would ask you to tone down the sybilants, I notice you are quite sharp especially on words ending with s/sh/ts and that is quite harsh on the ear. You could perhaps tone down from the EQ or adjust your voiceover narrating skills. Looking forward to hearing the improved version!

[@Mark-lj1dj]

12:55 i agree. If you want a better watch get an omega for half the price

[@roytofilovski9530]

Less than half I would say.

[@mayurs9319]

Seriously this video deserves more likes, I mean look at the editing done In this..... :D

[@nhlalenhlemadondo1665]

Magnates Media: How addictive do you want my content to be? Me: YES

[@u.u.u9969]

The music the mystery the conspiracy...This is hilarious 😂.

[@techgeek380]

“Buy a rolex if you want to impress others, Buy a Seiko if you want to impress yourself.”

[@maggiemae7539]

Only in the USA! Rolex is junk!

[@M4NA5]

*Grand Seiko

[@JohnBowl14690]

But Rolex continues to improve their process. Pretty soon their watches will be as accurate as the time on my cell phone.

[@94jmbottaro]

Rolex tests their watches in severe extreme conditions and they need to not only stay intact bit also keep perfect time after the processes. They are the Gshock of luxury mechanical watches. Seiko are massed produced, very well made, but if anything they are the ones overpricing their products and not rolex

[@Redpantslol]

Oddly enough, when I got into higher-end watches, I never once considered getting a Rolex because most of my friends and associates have at least one (some have several). They're supposed to be prestigious but they're actually incredibly common.

[@TheresaTrychanel5]

Rolex …my favorite brand watch, hands down❤

[@JohnBowl14690]

Rolex keeps getting better and better every year. Pretty soon, their watches will keep time just as good as my cell phone.

[@mikemccormick8115]

I collected top tier Swiss watches for years, but never owned a Rolex for many reasons. Most Americans only know Rolex and a few other mid tier brands because Americans are easily marketed. Rolex is not a bad watch, but not a great watch, for many reasons. Rolex biggest talent is mass US advertising. Most wealthy people in other countries look down upon the brand like its just an average (but grossly overpriced) watch, which it is. Rolex cannot compete with ultimate Swiss brands such as PP, VC, JLC, AP, and many others.

[@94jmbottaro]

But those brands make fancy dress watches with interesting movements. How can you compare? They are luxury only, wouldnt get a drop of water on them without worrying. Whereas Rolex is the Gshock of mechanical watches. They are tool watches first amd foremost, and the best in that category considering they have the highest standards when testing their watches through extreme conditions any other watch wouldnt withstand

[@cohenday1377]

5:22 Ahh yes Hanz definitely gave Jackie Stewart a Rolex in the 1920s despite being born in 1939.

[@glennnel3570]

Brilliant video - Thank you. Well researched, well presented, time well spent.

[@anulu-momento]

8:53 lol talks about quartz but shows an electric hamilton

[@Tweakkkkkk]

Magnates media is one of the best channels in KZbin for learning. The amount of time and effort they put in their videos is simple Amazing ❤

[@DonLee1980]

A $7000 Rolex sold at an AD, the AD gets 40%, and that AD business has nothing to do with Rolex. So that means Rolex gets $4200 from the sales. For a stainless steel watch, the cost to make, including higher labor cost and wages, is probably around $1000. That's still a very very lucrative profit margin. But advertising is not cheap. You won't see Patek Philippe sponsor formula 1. At the end of the day, Rolex makes great desirable watches, and people are willing to pay for them. That's all great. But it's the AD's that frustrate people by forcing them to buy all kinds of things before they would sell you a watch.

[@onlinesuccessinternational8281]

7:13 BEST QUOTE EVER!!¡

[@aquanano1]

1:10 for such a product makes sense. What to say about bottled water...?

[@Philipk65]

Very interesting video, particularly about Tudor watches.

[@archiewade5991]

There's a shop on burlington arcade and they sell vintage rolexs and other watches but I now see that it's just old stock but as well if a normal rolex costs 6k the one in the burlington arcade will cost you easily 12k. Honestly I would pay extra as it seems more prestigious to have a watch from the 1970s as not everyone can get it

[@Taragaca]

People forget or don't know, but the first automatic movement was invented by Fortis. It was the watchmaker John Harwood.

[@thekoshertourist]

Two words: Luxury marketing. Charge more and people will pay more. Create scarcity and people will want it more...similar to what De Beers did with diamonds...

[@KawaRider88]

I’d love to know their profit margins.

[@SoloMotivation]

*SUCCESS IS GUARANTEED WITH THIS* *Fear The Greatest Hinderance Of Success* Fear is the primary reason people fail, or even don’t start something in the first place. But living your life in fear will only cause disappointment in the long run. After all, “we miss 100% of the shots we don’t take,” so don’t let fear stop you from taking your shot. *I LOVE YOU* 😘

[@richardmattocks]

Ironically, once you know that all these celebs are paid to wear the watches, the fact they are wearing it loses all its power. Well, that’s my view anyway.

[@Nano9.11]

the sales and the current prices of Rolex watches shows that you're wrong :)

[@Trey_v3.3]

Has anyone else noticed how the narrator's voice always drops to a lower pitch at the end of a sentence? Wish I never had, it's all my ear tunes into now

[@AlexWoodGarbage]

I would’ve watched more than 37 seconds of the video if the narration wasn’t so ridiculously exaggerated to make every other line seem like a bombshell. Why not just speak normally? What is this? And why is it so prominent in luxury watches content.

[@EatTheMarxists]

I’m a pocket watch man myself; I like the Old Ways. That being said, I’ve considered buying a Rolex, but I can’t justify spending thousands of dollars on a watch, and I’m *far from wealthy* so it would have to be a purchase that I save up for over a few months.

[@sandeepkinake8839]

Just like Rolex, your video is a piece of art.

[@ALL-il1sw]

Fact checking - I've done a lot of research being an avid horologist. 1910 first wrist watch certified, the movement was supplied by another company, its was already certified and being used in ladies pocket watches for other brands 1926- Rolex did not create the first waterproof wrist watch, there was a waterproof wrist watch during WW1, ironically this watch was called "Submarine". Rolex did not create the self windong movement, a watchmaker called John Harwood made one years before Rolex, ironically Harwood called his movement "Perpetual" and also Hans Wilsdorf had to publicly apologize. Official time keeping - Rolex do not manufacture the timing equipment used in F1, this is in stark contrast to watchmakers like Longines, Tag and Omega when tasked with being official time keepers. Quality time keeping - Rolex currently have a movement plagued with problems, this causes wildly in accurate time keeping, this is also heavily suppressed because what is correct in this video is the scale of Marketing. Hans Wilsdof and Rolex are probably the best marketing there has ever been.

[@heldertorres4296]

Secret ? And everyone in Switzerland knows and lots have been in Rolex factory as my self ..what a people

[@ravenbathory9471]

I believe the phenomenon of increasing prices leading to more sales was coined "the chivas regal effect" after the Chivas Regal brand doing this

[@h.mandelene3279]

Rolex is like Bose and Mercedes- if u actually look, you can do a lot better speakers than Bose. They just advertise alot. Mercedes is the #1 taxi maker in Europe. This taxi (and delivery trucks) sell well in the USA.

[@windridermaui]

Very interesting! Thanks for sharing.

[@SirWoodpecker]

The video is great but please stop stretching the last asphabet at the end of the sentence. Sounds just weird

[@robertedwards3551]

He mentions that Rolex charge "so much" for their watches, they don't, they're retail prices are relatively modest compared to others.

[@94jmbottaro]

They overcharge on a few models. But yeah, everybody wants a rolex, everybody copies rolex, and those thay dont are always compared to rolex, so nothing to complain about their pricing

[@DanielCastMir]

Watching this while looking at my Submarine makes you appreciate it more

[@Primalkadias]

James bond wears Omega right??

[@vedanapunsuk4938]

I am addicted to your content.

[@Nafpaktos-Florida]

Just came back from Switzerland and I can tell you from speaking to locals that many watchmakers have been hired and are in training at ROLEX. In the next 3 years Rolex will be producing 2 times their inventory. They were a bit behind like most in expanding operations. Flippers have fun for the next 2 years or so but when sport models are readily available there won’t be as much money in the business

[@narayanbdr]

Not true. From from 14:35 to understand why they won’t increase production.

[@Nafpaktos-Florida]

@@narayanbdr do you travel to Geneva? Listening to all this BS from people who aren’t even in Geneva is ridiculous. Keep believing the Old Wives Tales of it makes you feel better

[@richard09able]

Honestly a Rolex is just saying hey rob me of this expensive watch, I’ll pass on a Rolex. Today just check your cell phone for any time zone

[@Nano9.11]

you do realise that a luxury watch is more than a watch right? you don't buy it to check the time, wtf

[@hitchhicker92]

13:07 As a watch enthusiast: Patek is just a more extreme version of Rolex in terms of prestige and somewhat perceived quality BUT no true fan would detract from what both these brands represent and certainly never put them in the same region as fashion garbage like OBAKU or... hand cream? wtf? 😅 Orient are ok for how affordable they are but ye, not even remotely in the same league!! While I am at it: there were some inaccuracies regarding the alleged "innovations" of Rolex, they were more a clever repurposing existing ideas (indeed infused them with pure marketing genius... But even the fish bowl idea to prove water resistance of a timepiece was not original to Rolex)

[@seblo8462]

My best friends Dad(RIP) was a classic car and watch collector and he told me that Rolex watches are the most counterfeit watch and about 90% of the time when he would entertain buying a Rolex, it was fake lol

[@laynewhite6964]

This is the best KZbin channel in the world rn

[@owenchuarbx]

Rolex's story is great tbh. However, Rolex is not the first brand I thought about an expensive watch, Omega does.

[@camocoder]

Hi I really like your channel please keep uploading

[@camocoder]

Dude said I can't message you why lol