Why Spotify Pre-Saves Suck... For Now

[@AndrewSouthworth]

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[@RANDYWHISKY]

Bro, my comment has nothing to do with this video in particular, I just need to say thank you. I started following your steps since December 2023 and back then I had like 200-400 monthly listeners. I’ve been investing about $5 a day and I am now up to 18K+ monthly listeners. Oh, btw! I’m getting conversion rates at like 10-15 cents per conversion 🙌🏼 Thank you so much for sharing this information with us for free. I’ve never been more motivated to make and market my music.

[@AndrewSouthworth]

Hey man thanks so much, I really appreciate that! Super glad you've been able to have such an amazing result and that my videos helped you get there. Congrats on the success!

[@DESHPLEASE]

awesome! which steps of his that you followed went the best for you? can you share the links? ty!

[@RANDYWHISKY]

@@DESHPLEASE hey what’s up! well first off, it all start with the content you’re putting out there. I like to create 20-30 pieces of content for the song I’m promoting. Then I’ll post these pieces and keep an eye on which one performs the best organically, usually that one will also perform great once you start promoting it. Once I’m in the META platform, I go ahead and run an Engagement/Conversions campaign for the song. After that step I get a bit creative with the settings of the campaign, I’ve been running so many tests and I find that doing the way I’m about to explain works best for me. Since I make Latin music I only target spanish speaking countries, no matter what tier they’re in. I actually like to keep the “Advantage+” feature on and I just suggest Meta to find people from ages 18-44, all genders and the only interest I put in is “Spotify”. I also only run my ads on Instagram Reels, Feed and Stories, nothing else. Oh btw, For the landing page I use Hyppedit.com. Also, whenever I start a campaign I only invest $1 a day. I find that giving META a smaller budget at first pushes them to find results with less money. Once the campaign is out the learning phase I bring up the budget to $5. I’m probably missing a few things but again, the most important part here is the content you’re putting in front of the people. I always do lip-syncing videos, those work the best. Anyway, I kinda got carried away writing lol but I hope this was helpful, good luck!

[@DESHPLEASE]

@@RANDYWHISKY thanks so much! i'm a little overwhelmed but i'll check it out!

[@BOF303]

I used your step by step guide video on promotion and got 0.24€ per conversion on tier 1 countries.

[@AndrewSouthworth]

That’s awesome! Glad it worked out well for you.

[@flysworddd]

Appreciate you for being candid about this. Also, pre-saves imo are just a bad process of fan building. Nobody consumes music by just having a song show up in their likes. BUT having an actual reminder sent out via email is definitely the fix.

[@jayssandri]

Hey Andrew, I have a huge question. My most recent song made it to discover weekly this Monday and got about 1000 streams. I was considering also adding it to discovery mode for July but I am worried that it will affect discover weekly. What do you think? Do you have any experience with this? Thank you!

[@joebeats_]

literally watched every spotify video on your channel over the last few days, great stuff thankyou!

[@jolukis]

In the latest email update from Spotify for Artists they flagged July 24, 2024 as the date Countdown pages will become available to eligible artists. Not sure what makes an artist eligible yet, but they seem to be referring to a much wider release of the feature.

[@sparklexally]

Hey Andrew! I have a question. I’ve been running traffic ads in one tier 1 country (Portugal) linked directly to Spotify. Problem is I’m getting a ton of clicks but it rarely translates to a stream. I believe it cannot be bots because it’s a tier one country. I was thinking maybe it just means a lot of people that click don’t have Spotify (although I did set Spotify in the interests), don’t know if that’s possible. What do you think?

[@shermansureman]

Having the same issue!

[@armandovallejo6388]

Guys if you pay attention to ANY of Andrews videos, he says to always run CONVERSION CAMPAIGNS, NEVER TRAFFIC CAMPAIGNS.

[@dailydosamusic]

@@armandovallejo6388 facts haha! traffic campaigns suck!

[@Ivan-yt5mh]

Meta just give you bad traffic, that’s the answer. You need to run conversion campaign so you’ll pay Meta for conversions only and then it will bring you good traffic

[@AndrewSouthworth]

Bots can actually come from any country in the world. Prime example, the USA has more bot traffic than any country in the world aside from China. What you want to do is use a conversion campaign and a landing page, not a traffic campaign. Traffic campaigns fail at least 99% of the time for Spotify promotion. Also avoid advantage placements, advantage audiences and 65+ ages.

[@Bellabeth]

This is the one new feature I've been dying to get access to, and I noticed they sent out an email that they'd roll it out to "eligible" artists on July 24th - of course without telling us what it means to be "eligible". The thing that bums me out though is that it seems to only be a thing for albums, not singles...

[@AndrewSouthworth]

Yeah it's only a feature for albums, I think they specifically said that when they announced it. However it also makes doing waterfall releases and such a whole lot cleaner, at least if you have all the music done ahead of time. Instead of waterfalling things like people do now, you just schedule the whole album and select release dates for singles on that album. Who knows when this feature will become available to the rest of us. Hopefully sometime this year.

[@Bellabeth]

@@AndrewSouthworth True about the album setup... guess I'll have to think about having an album strategy again. Fingers crossed us peasants will get access soon 🤞

[@musicbusinessunlocked]

You always give the gems out!

[@AndrewSouthworth]

Thanks dude!

[@DESHPLEASE]

can you do a video on how to set up the insta gratification thing through Apple Music?

[@AndrewSouthworth]

Yep! Coming soon!

[@XeniusChannel]

release countdown is not available in my country. It's so unfair.

[@AndrewSouthworth]

It’s not available to most people yet either. Only big artists have it now. But I wouldn’t be surprised if when it does come out it is country limited, seems to be a trend by Spotify. Wish they’d just give features to everyone equally.

[@WesCoeur.]

please make a video about the instant gratification apple music album releases

[@AndrewSouthworth]

Added to my video list!

[@armandovallejo6388]

Hello Andrew, could you please do an update on the song that got 12M streams in 6 months please (the adele edm remix by baddies only). The song has 50M streams now and it just blows my mind how he achieved that with only a 9k budget. It would be super useful data for me since I have around the same budget for my songs that I’m gonna start releasing soon (I have 12k budget). Much love to you Andrew, thanks for showing us how to make a living from our music. I’m gonna make my dreams come true very soon thanks to you🙏🏼

[@AndrewSouthworth]

Yeah I have this on my radar to do an update video on in the next few weeks or so! That song really has popped off since then. Not sure if they've done more marketing or not, but I know they haven't done more through us. Most of the streams were algorithmic anyways so it likely wouldn't matter if they promoted it more or not.

[@armandovallejo6388]

@@AndrewSouthworth Thank youu sm bro!!

[@mistacoolshoes1]

Just got a notification from Spotify to pre-save Post Malone’s new album while watching this video

[@metalxmetalxmetalxmetalx]

spotify sucks in general