Why Sweetgreen Is Losing Millions of Dollars Every Month | WSJ The Economics Of

[@gcanyon3114]

Kudos to Sweetgreens for sticking with high quality ingredients. Sadly, that’s a rarity these days. I hope they can find a way to increase profitability in other ways without doing what many restaurants do - source lower end ingredients.

[@KOSMOinfinite]

They won't. You can be in the public markets with a desire to scale and maintain the quality and overhead for what they do. There is a reason why public food companies do the centralized approach and work with economies of scale, they do it as it is the only path to profits in a slim margin industry.

[@jaehparrk]

start by decreasing salaries of overpaid corporate chair sitters

[@HH-le1vi]

​@@jaehparrkyou're better off streamlining than cutting pay. Especially when everyone says companies don't pay enough.

[@Digger-Nick]

You could do it too charging that much for a salad

[@J7pat7]

@@HH-le1vi I get your point but he only mentioned decreasing Salaries of top corporate officials and nobody thinks they are underpaid .

[@Tom_from_Midtown]

A major point they didn't touch on here: sweetgreen salads are genuinely delicious. All the thought that they put into details like food sourcing, tech integration, and funding, they clearly put just as much research into recipe combinations that I can't get enough of. As much as I'll crave a cheeseburger or pizza from a favorite restaurant, I crave numerous versions of sweetgreen's salads just as much (The fish taco, in particular, is next level).

[@jennferley8854]

The more salads you eat, the more you will crave. Its all in our mind.

[@en2336]

@@jennferley8854 Slight correction: it's in our microbiome,/gut, which influences our mind! crazy! And yes simply put the more you eat unhealthy foods the more the variety of good bacteria will die off, which makes you crave more unhealthy food

[@mr.g937]

Sweet green tastes like junk compared to Chopt tbh

[@LaQuesaDeMI]

Agreed! Their salads are excellent.

[@ThecrazyJH96]

@@mr.g937Chopt portions are also HUGE

[@amapparatistkwabena]

I've walked past Sweetgreen in DC for the last two years; now that I've watched this story, I''m going to actually walk "into" one this weekend. I had no idea that their model was so great. I'm willing to pay for good food---especially when the company isn't trying to get over on me.

[@thaicuisineoui]

16$ for a salad?

[@pb.j.1753]

@@thaicuisineoui Different cities, different standards of living, different salaries, different budgets, different lifestyles, different eating.

[@ask230]

You don't think the $8-$10 salad at another salad bowl restaurant is healthy? A healthy salad bowl doesn't need to be $15-$20.

[@cookieaddictions]

@@ask230they live in DC, $8-10 salads don’t exist.

[@Tori_Dub]

Go to the one in Georgetown. That’s the first sweetgreen ever. It won’t have some things the bigger locations have, but it’s still good. That’s the one job I miss and it’s been over 5 years since I worked there

[@viktorias63]

I worked in Sweetgreen when the pandemic was settling down. Honestly the best work place experience. Employees were treated with respect and understanding, our manager was great. Eating a salad every time I was at work was a huge upside too, Harvest Bowl and Fish Taco were few of my favorites. You could tell the people who work there are passionate about what they believe in with the quality of ingredients and taste.

[@OnlyABlemish]

The CEOs ability to pack corporate buzzwords in every sentence is S tier 😂

[@mtrajano973]

He has me dying when he started talking about AI and Machine learning 😂

[@crsahelyupeica]

Omg thought it was just me LOL

[@user-kg1od9es5d]

I mean I get what youre saying, but CEO's do operate at a high/theoretical/abstract level. So its expected mate....

[@CeeTeeUSA]

Fast slick talk will never make me pay $15 for a salad. Learning how to cook and going to a class would be cheaper even. I think this business will fail..

[@elemenopi55]

i think you mean S tier.

[@Lexlugr]

I think they should go hard after the airport restaurant space with a reduced # of SKUs with ready to go offerings for the more popular combinations. Can't think of a more optimized place for their product and clientele

[@AayushSoni1196]

Good point. People going for health food regularly are, unfortunately, still on the higher end of income levels currently. And you have a high concentration of them in Airports. I do want them to eventually lower the prices and make it more accessible, though.

[@Lexlugr]

@@AayushSoni1196airport pricing is already higher than typical so their perceived premium is already factored in. Even then, lots of people are simply craving healthier options without having to sit down and wait

[@bojack3827]

Companies like this need to be supported as most food chains serve unhealthy chemically treated junk.

[@HannahCoziCorner]

I agree! I really enjoy salads so I would love to see more salad bar chains

[@robertbooker6241]

I agree if they were focused on human hands getting the food 2 more but the more they move to automation the worse things will become

[@philipwangila244]

How do you know where they're sourced high pesticides and herbicides have been used to grow the crops?

[@philipwangila244]

I would only eat there if they've got there own farms where they source their produce.

[@thaicuisineoui]

Supported by the government? It isn't the taxpayers' fault if the companies don't know what t f they're doing.

[@lovinglife419]

I really love their food. I ate it a lot when I had to travel. I wish there were more locations across the country, because even fried fast food is about $15 anyways.

[@chamberofrelics]

Burgers are 4$ right?

[@georgeallen7487]

I can getaway with spending $5-10 at McDonalds and still feel way to full.

[@dguarino1974]

$15 for fried fast food? You can go to McDonald’s and spend half as much.

[@jimmibuffe4819]

@@dguarino1974 a big mac meal is 16 dollars before tax in new york city which is the same or more expensive than most of sweetgreens menu.

[@javiruiz8365]

@@jimmibuffe4819I agree ! I don’t eat fast food, but the other day I wanted Taco Bell and for 3 people it was 50 dollars. NYC is so expensive that I rather cook. I make some really good salads that I can eat for days

[@SoloJedi_]

It's a shame that a salad can be $20 but a burger and fries can be $3-6

[@AndreVictorGoncalves]

It shouldn't be this way. Sweet greens salads are clearly overpriced for what it is. Where I live I pay $2.66 for a bowl of salad.

[@abramjessiah]

@@AndreVictorGoncalves ....where do you live?? and what is in this "salad"?

[@AndreVictorGoncalves]

@@abramjessiah I live in Rio de Janeiro. The bowl of salad has chick peas, quinoa, tuna, pieces of pumpkin, slices of pineapple and tomatoes, and a leaf of lettuce

[@HannahCoziCorner]

​@@AndreVictorGoncalvesThat sounds delicious! Unfortunately, I think alot of salad bars in US is usually a little more expensive than other food options.

[@3xsxs953]

The U.S government spends $38 billion each year to subsidize the meat and dairy industries, but only 0.04 percent of that (i.e., $17 million) each year to subsidize fruits and vegetables. A $5 Big Mac would cost $13 if the retail price included hidden expenses that meat producers offload onto society.

[@bigbro973]

As a restaurant owner, Salads are a biggest necessary pain, they take alot of work, that outsiders underestimate. The price of vegetables is always volatile. A good rule of thumb for fruits and veggies is when the price goes up the quality goes down.

[@melz4766]

Wow I had no idea thanks for the info!

[@triplethizz]

it's because when the price goes up there are shortages, usually do to bad weather or disease, which leads to worse produce (worked on farms my entire life)@@melz4766

[@harmonicaveronica]

And a restaurant is expected to have stable offerings instead of rotating seasonally. Who cares if it's February and the tomatoes are flavorless and 3x as expensive? People want tomatoes on their salad year round, not just in July/August

[@machintrucGaming]

@@harmonicaveronica I would bet there's a market for eating in season. It's a thing that's been very much forgotten with the supermarkets appearance !

[@7531monkey]

I dont think I underestimate the work to make a salad. Get over yourself.

[@the_adc]

I worked at Sweet green for about a year and well it wasn't exactly the best experience but I feel like it had more to do with the managers. Either way the food is about as fresh as you can get and it comes at a cost. Most of the time where I was at, we would run out of food to actually make. The AI that tells you how much food to make is impractical especially considering the rushes we had. So yeah you would usually have to cook the meats and veggies based on your own experience. I will say this. The Amount of want for these salads are extremely high. But it seems like they are trying to cut costs by limiting the amount of people working at the store making things extremely stressful when even on thing goes out of plan. The stores are only as good as the people running it. Food is great and healthy that's for sure.

[@jessicaT12345]

Thanks for this insight. I think the people/workers "make" Sweet Greens the great business that it is. A $15 salad made by a robot will tank the business. It's a balance between scaling down on workers and finding cheaper ways to source high quality foods.

[@coilyheadedbby]

It’s unfortunate that companies are beginning to compromise the authentic customer experience (talking to cashiers and line cooks) just to be more profitable. The employees make restaurants lively and fun. It’s kinda sad they think that’s replaceable.

[@kareny5438]

I've had it once or twice just to see what the hype was and sweet green is my least favorite salad place of all the salad places I've tried in NYC. It's a really small salad and it's not tasty, nor memorable.

[@futurehofer1564]

talking to cashiers isnt customer experience tbh ordering from a totem is way faster/practical and you also avoid mean cashiers@@coilyheadedbby

[@iceescape]

Unfortunately when companies become publicly traded, it's a bit of a deal with the devil. Yes, you have way more capital, but there will always be pressure from shareholders to increase profitability at all costs. Hopefully Sweetgreen is able to push back against this.

[@rhynochi]

I really enjoy a lot of these American salad or salad/rice bowl places like sweetgreens and Cava and others. It's something I find super unique having lived abroad a little and finding salads pretty basic and items that make salads interesting (creamy but protein rich items like avocadoes or hummus, variety of toppings that add crunch). I even hear from international friends they don't like salads and that eating a salad is not filling or are just boring. I hope they can continue figuring out their business models so they can maintain relevance and profitability.

[@archangel115]

Wonderful food chain company with high quality food. I sure hope they're able to pull through. Their salads are second to none in both flavor and quality. I'll keep supporting them every chance I get.

[@aramesh428]

I really can't bring myself to spend $15...on a SALAD!

[@archangel115]

@@aramesh428Price wise, this is really no different than going to a Chipotle. Even adding ingredients like diced apples, rice, beans, eggs, avocados , or even Quinoa are all available options. For high quality ingredients I personally think they're priced just right.

[@joseangelsanchezcastillejo3260]

it’s unfair to compete with traditional fast food that has so many ingredients (meat) that are artificially kept low by government incentives

[@anteantic986]

I wish there is more american tourists in my country i would definetly change prices to at least triple if you guys are ready to spend 15$ on a salad but i guess you guys eat fake food so anything fresh you think it's high quality...@@archangel115

[@randys6220]

$15 for a salad. No freaking way. I won't give them a dollar.

[@kat-thee111]

As a huge fan of sweetgreens, I hope that they will continue to be an available chain for years to come. They are one of the few places that actually offer such high quality and actually good tasting salads. It may not be an everyday meal for me due to the price but I always seem to crave it here and then and love coming back to it.

[@ggangpae4520]

This CEO is all over the place. Doesn't mean his company won't succeed. He's just dividing his attention in too many areas. He should focus on scalability and net profit first and not going under rather than automating salad making and his loyalty program

[@mra.4466]

Agreed. Increase food portions. No reason I should spend more at sweet green and be twice as hungry if I would have spent that same money elsewhere.

[@thaicuisineoui]

This. I actually laughed a bit when he spoke about the AI.

[@keatonf3]

Why would they scale more if they're not profitable? Already have 200 stores

[@parkplaceproperties4818]

Everyone has an opinion about what should and shouldnt be done but the reality is not everyone is a ceo of a billion dollar company

[@antonioecruz]

@@keatonf3they said in the video that individual stores are profitable, it’s just the overhead costs that get them. So maybe increasing stores would result in more profit without a symmetric increase in those overhead costs

[@vampiredinosaur]

I don’t normally eat out but twice a month I pick up a warm bowl from my local Sweetgreen and it’s always so good, so fresh. I hope they can keep going because I love their food.

[@Burnenwhysee]

Sweetgreen is basically venture capital subsidizing my already expensive lunch. The food tastes great at least.

[@Dayvit78]

$15 salads don't need subsidizing. You're promoting inflation.

[@susanbuchannon8578]

america 🔥🔥

[@CACar_Nation]

But capitalism is bad huh

[@OhioVworld]

Sweet greens can work where folks can pay 18+ dollars for a high quality meals at a high volume. This limits the locations that will be feasible. I could see 250 locations nationally, but if they are going for thousands of locations, I think it’ll be hard to make it work.

[@robin212212]

chipotle and starbucks employees makes close to or more and there are thousands of them

[@itspossible2015]

Sweetgreen's quality of ingredients and freshness has made me a regular. I'm a fan and rooting for 'em. Especially as popular salad places in NYC have either lacked the scale (# of convenient locations), quality, or no longer exist since lockdowns.

[@PHlophe]

Now you are one rich Bwoy. A regular = Plenty money.

[@Anthony-cu9go]

@@PHlophemaybe get off your couch and start working if you want the luxury of a $15+ salad?

[@XrayTheMyth23]

@@PHlopheprobably just live in nyc, its easy to make money in manhattan its just difficult to keep it

[@alicedoors4826]

@@Anthony-cu9go You think people that can't afford a $15 salad don't work and are lazy? Boy do you have a lot to learn about the world.

[@laikanbarth]

@@alicedoors4826He sure does!!

[@hufflepuff487]

I used to work at sweetgreen, and they treat their staff well and use fresh ingredients. Definitely recommend

[@MilkBoy17520]

I'm just a nobody but expanding outside of major cities feels like a bad idea if they're already losing money. $15+ for a salad is a tough sell for a lot of people. But living in NYC, I bought a similar salad from Just Salad literally yesterday for ~$16 because I'm used to spending that much on food. Carol from Sioux Falls SD is not. Too many companies like this start rapid expansion when they can't even make their core business and existing locations solid.

[@angelkingsley5299]

I agree, I’ve tried the sweetgreen in DC and the price was on par with a lot of other food places in my area. I’m used to spending 15 dollars minimum on a fast food meal, most Americans aren’t.

[@SidneyAshton]

I disagree. Coming from a rural area, many of my friends and family crave an establishment like this. Our food delivery apps are just main fast food chains (if we even live in an area with delivery). It gets old so fast. We have hundreds of tweets and posts from younger adults begging for a Trader Joe's or these other sorts of healthy/high end establishments. Mississippi is an entirely blank landscape just waiting for something to land. If anyone was to appreciate fresh ingredients, it would be the people farming the ingredients.

[@zwinbtwn365]

But I bet Carol in Sioux Falls has $1MM easy in ONE of her brokerage accounts.

[@tw8464]

Honestly 15 bucks is a good deal for some high quality very fresh tasty nutrient rich food from area farms. You're paying that or more for the fried junk so why not pay the same and get some real quality and nutrient rich real food?

[@user-kg1od9es5d]

I agree. Given the price...its practically a luxury product. who has the means to purchase this regularly? folks in cities of high economy. They can only expand nation-wide when they have got their pricing figured out.

[@user-rx7pd1xv4k]

This is actually kind of inspiring. I like what they're doing, what they value. I hope they can continue to adjust to become more profitable! If the company does go under, I hope they will let people keep their own franchises at least.

[@KOSMOinfinite]

A great business model that isn't scalable. Listen to the CEO do all types of verbal gymnastics, but is basically saying there is lots of dead weight that holds back profitability. If you look at In-and-Out there is a reason it has capped growth and expansion and has kept its location footprint contained. The reason it does this is because it can't maintain quality and prices if it expands to far away from California. Sweetgreens should have stayed a regional power brand instead of taking VC money and taking the winding path to its eventual death.

[@yutian5884]

People outside of logistics don't understand how fast shipping and warehousing costs ramp up.

[@minyaksayur]

@@yutian5884 Yes, especially when it comes to managing perishable food. The idea of fresh alone can smack them in the head. I mean, what is fresh? 2-3 days of lettuce, or a week?

[@kylemalachowski]

Facts

[@TeeTee-bz3pv]

Tech company=💸

[@AJ-xi4hb]

if you can't make a 16 dollar salad profitable you are in the wrong business. Why would you even want that high overhead. Seems like a silicon valley's wet dream. But it won't be sustainable

[@kcohen7394]

Sweet green is hands down the best and freshest fast food bowl/salad option. The quality and freshness of the bowls can’t be beat. I love the harvest bowl. Hope they stay in business and become more available

[@wizirbyman]

i love sweetgreen and used to be a regular and get it at least once a week but it wasn't strange for me to get it up to 3 times in a week lol it's surprising to me that they're losing so much money because every sweetgreen i've been to always has a line, even on weekends!

[@addanametocontinue]

They probably consider themselves a tech company because they pay Google wages to whoever is doing the software development for their website, apps, etc. Having a website or web application and a phone app does not make you a tech company, but like WeWork and Tesla, they think they are tech companies.

[@HannahCoziCorner]

Hopefully I'll be able to try soon, I love salads😊

[@alicedoors4826]

Why did you stop being a regular?

[@wizirbyman]

No reason in particular, I mostly wfh now so I don’t really pass by sweetgreen that often anymore

[@alicedoors4826]

@@wizirbyman Interesting. Thanks!

[@csldc]

I live in DC and LOVE their delicious salads. Their dressings can be mixed together to create unique flavors-- which I consider genius. I hope they're around for the long haul.

[@orxanr5955]

If a fast food company making salads calling itself a tech startup doesn't convince you of the insanity of financial markets, nothing will. edit: typos

[@BangBangBang.]

my girl's cat and his litter box output has an evaluation of over $10bil

[@Oscarnodwannabe]

They "have to" in order to appeal to investors and get funding.

[@sunnohh]

“Capitalism allocates resources efficiently” 😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂

[@goinggoinggone535]

Remember WeWork? A "tech company" that definitely wasn't a real estate company with a bloated engineering department.

[@dianaverano7878]

Only in USA. In my southeast asian country, if your products involve giving food to customers You are automatically categorized as a food manufacturer. And we have specific law, rules, documents submitted for a food company, regulated by the govt. You cant choose " tech" company label bec you want it

[@thenarrativeandwhyyouloveit]

Been a customer way before the IPO. Used to go to one in Century City and West Hollywood. Really great salads. They’re not going anywhere - they’ll refine and continue to get profitable.

[@charleybarley939]

27 million in the hole is a strange way to be "profitable."

[@thenarrativeandwhyyouloveit]

@@charleybarley939 yeah, you’re correct. My call was way off on this.

[@annieonyoutube]

i love sweetgreens. so expensive but worth the splurge. hoping they dont go out of business and find a way to turn things around

[@seventhsteel1415]

One very small tip from a happy customer: the trash cans are confusing. I think usually there's one for trash and one for compost with a hard-to-read illustration above them showing what goes in what. You glance in them and everyone is obviously just throwing anything in either of them. So, you realize it all probably goes in the trash and all the labeling is for naught. Maybe specific labels like "bowls here" would fare better.

[@MaggieD0123]

Simplicity is what makes a restaurant business thrive and become profitable. The CEO should have locked down a winning formula before getting wrapped up in frivolous details like tech and catering. Too often businesses are impatient for success and profit, they want to operate like they’re already there, but the financial statements don’t care about that.

[@daniohs]

I've tried to copy one of their salads at home but it was no where near as good as Sweetgreen. And it was very labor intensive. We love Sweetgreen's salads, and consider it a "treat"!

[@coupdefoudre3597]

plant

[@aptibabayt]

"Machine learning and AI". Yeah right.

[@mbg9650]

What, no blockchain!

[@spsaurin]

@@mbg9650 Seriously. Everyone and anyone a few years ago was dropping "blockchain" into their pitches to score points.

[@keikoyoshikawa9316]

Right? CEO just spouting word salad and threw in the latest sexy tech words. 😂

[@Collinsv8]

Wait what about NFTs? Oh wait that was 2021. Now it's AI, ML

[@steveestebon2079]

Thats the buzzword these days!

[@petalmansouri9389]

I absolutely love sweetgreen I seek them out in every market I’m in their food is incredible and consistent and My favorite salad chain hands down. I really hope they make it and expand into new areas.

[@BangBangBang.]

Halfway into this I was like this won't work without the labor getting cheaper and bam, machine made "fresh" salads. Brilliant.

[@Dayvit78]

You shouldn't be rooting for $15 salads to succeed.

[@sdsd4139]

@@Dayvit78 I am. They're delicious.

[@coneil72]

@@Dayvit78 Have you had the salads? They're amazing.

[@thezu9250]

@@Dayvit78 I mean it’s supposed to be a replacement for fast food options. It’s not a salad you’re eating at home. It sucks when you’re on the road and there’s nothing to eat other than bad food.

[@guanxinated]

Assuming the machines cost nothing to purchase and install, operating with 1/3 fewer employees in 2Q would have saved Sweetgreen $14 million. Total operating costs stood at $183 million, versus $152 million in revenue. Post automation, that's still $169 million versus $152 million in revenue. Maybe down the line they'll be profitable, but only marginally so; to the point where it's not really clear why investors would want to stick around.

[@jaker3151]

I think we should support small family businesses more. $15+ for a salad is insane. In many Asian countries you can eat at food chains too but you can also get healthy wholesome meals from many mom-and-pop shops for a few dollars.

[@sammysoppy3361]

yea but how will the ceo’s get their second yacht or third vacation home???

[@oldtwinsna8347]

American regulatory practices and taxation makes this practically impossible.

[@MacrosFTW]

Well, this ain't Asia buddy. If you want cheap food, go live somewhere else where the costs are lower.

[@spht9ng]

@@MacrosFTW I'm in Los Angeles and eat a huge meal of quality food from street vendors or trucks for $9. Maybe we should support working class entrepeneurs instead of trust fund babies who start restaurants marketed on hipster fluff (locally sourced, woahhhh).

[@MattCRHughes]

The market just won’t bear the costs of high-quality ingredients + expensive labor. It’s too bad, and I’m glad they’re trying, but I don’t think it’s going to happen quite yet.

[@MattCRHughes]

“We’re profitable according to EBITDA”😂

[@davidb2206]

It will in small town co-ops that have memberships or largely vegetarians, organic food buyers, and "loca-vores." Ours prospers in a town of only 10,000 population. It won't work in NYC, where the square footage and overhead is too high. Ours does make its own salads and sandwiches for take-out lunches, too. Very popular.

[@MattCRHughes]

@@davidb2206 Are you saying your local Sweetgreen prospers? Or your local co-op? I don't dispute the latter. I'm highly skeptical of the former. Co-ops have other revenue sources & aren't really comparable to Sweetgreen.

[@KOSMOinfinite]

The market would accept this fine if it were a local specialized restaurant. There is a market for high-quality with high prices to account for labor. But, this has to be niche and specialized to a few select markets. One could make a healthy eight-figure business just doing this in the NY Metro with the same concept.

[@jaehparrk]

if they stop expanding and keep locations fewer and regionally close to fresh ingredidnts it would be very profitable. too bad it's a public company which means it's always gotta expand spread thin

[@Palb77448]

Their start up story sounds very similar to Chipotle - fresh ingredients, accessible locations offering healthier fast food alternatives. The issue with this is high costs, I hope they don’t lose sight of their mission.

[@danielrossman584]

They will never be able to scale this into a major chain to the likes of something like a Chipotle. The buy local and farm-fresh strategy would be better suited for a small regional chain, not the next “McDonalds of healthy eating.”

[@mutoneon]

Modern finance seems to have no shortage of appetite for brute force efforts to corner non-existent markets.

[@cloroc]

Every one has an MBA in this comment section

[@tonic4120]

@@cloroc We’re all talkers here, the doers are busy doing.

[@spht9ng]

@@tonic4120 busy doing their company into bankruptcy

[@Justaniceguy1234]

Except that’s what chipotle is doing already. However chipotle started with a few healthy food items and has made big changes as they have scaled their business - like removing growth hormones which they weren’t able to until they reached a certain level of scalability

[@Jmanyc123]

The quality of service in Sweetgreen stores has gone down significantly since I started going there. Pickups consistently not ready on time, sometimes you get another persons order delivered. Over that same period- just afew years- my go-to order has gone from ~$12 to ~$16. The product is incredible no doubt- but given these price increases and the in store experience feeling more like McDonalds now that they are trying to cut costs, as a customer it feels like premium prices without the hassle-free experience that I once had.

[@harmonicaveronica]

To be fair, getting another person's order delivered is probably not the restaurant's fault. Usually the delivery driver screwed up. And frankly delivery drivers aren't paid enough to care. The other stuff though, that's on them. But it's hard to tell if that's a problem specific to your location/store, to the whole company, or the entire industry. There just haven't been enough workers to fill the spots that there used to be - tons and tons of people in the restaurant industry left permanently, either because they found better work in another industry or because they died

[@viktorias63]

​@@harmonicaveronicaI worked at sweetgreen, and part of my job was making sure that the food that customer ordered was the correct one taken by the delivery man. So yes it's actually very much the responsibility of the employee here.

[@tomshen2647]

When you hear a restaurant chain calling itself a tech company, hide your money.

[@SQERDOMOONLIGHT]

WeWork vibes

[@carmiethompson2676]

No! Hide your card, use money so you don't leave an electronic trail.

[@nicolem889]

I absolutely LOVE sweet green. I discovered them maybe 8 years ago and have been hooked. They finally brought one to GA, and if I’m in Atlanta, I eat there. They have the best ingredients.

[@onlyhuman9447]

Wow, profitable when you include all of our revenue and none of our costs!

[@houstonwheeler9030]

As a Nebraska who visits NYC to see my sister, I never skip Sweetgreen when I’m in town. I hope they can expand to my area soon!

[@HaHaBIah]

You can see how Heather's very unimpressed and just so done whenever she comments on the company.

[@devt8558]

I honestly thought she also worked for some fast food company because of the way she talked.

[@frenchcat2910]

It is fast food.

[@soulfulwapechi]

Her face says it all. Just wants to keep it real. I can get behind that.

[@casualsuede]

She's the Aubrey Plaza of WSJ.

[@utek66]

Heather is not having any this this nonsense.

[@weil9525]

WOW.. love the robotic aspect of assembling the food--ingredients are dispensed by machines. I can see that being the trend moving forward in many of the fast food restaurants. Labour cost will continue to be the biggest overhead expense.

[@shogunrua1040]

I like their philosophy of promoting local produce. I hope they succeed!

[@jaad9848]

I like their philosophy of replacing jobs with robots

[@micha-fc8lg]

i like their philosophy of technology when they are a boring restaraunt chain

[@cloroc]

I like the philosophy of cutting jobs but purchasing from local producers

[@jakehernandez12933s]

ngl, this served as a great commerical for sweet greens. def excited to check it out and try it now!!

[@engineeringVirtue]

It all comes down to locations and how many people can be served each day ... Get people to sign up for daily delivery. This can work, but only if they focus on profits over number of locations. They don't need to focus on saturation. Focus on coastal high cost of living cities with younger populations.

[@ask230]

This CEO is in the clouds. Someone needs to bring him, along with his costs and prices, back down to earth.

[@choreomaniac]

The possible market is far smaller than fast food due to the price. The people who like it, really like it but that market is relatively small. It has much higher potential spoilage costs than other quick service restaurants that use frozen food or refrigerated food that can last several days.

[@user-kg1od9es5d]

correct. Its a luxury product right now. Willingness to buy increases if price comes down - opening up a wider market. really simple logic..

[@Pointlessparodys]

Everyone thinks they’re a tech company. NEWSFLASH - you sell salads. You’re a restaurant.

[@ropro9817]

Lol, trust me, people in the suburbs are _not_ going to pay $15-20 for a salad. I live in a big city and make good money and I refused to pay that much for a takeout salad.

[@MidnightV6]

$9.99 is the highest i

[@Carltoncurtis1]

That's a faulty extrapolation but I kinda agree. I just think their CEOs are idiots . I went on a diet once, I literally copied their recipes. I can make the same dishes for $3-4 if I shop the ingredients from Lidl or Aldi, and $6-7 if I shop Harris Teeter and Wegmans.

[@tonyhart2744]

@@Carltoncurtis1well everything is cheaper when you cook yourself, whats ur point

[@bigj324]

I thought the same thing but Sweet Green does makes some tasty salads. Not a salad person but they make them so well that I do keep coming back. They seem to be doing pretty well in suburbs where I am. Don't knock it until you try it.

[@carmiethompson2676]

@@tonyhart2744His point is that people don't cook/prep their own meals & yet they complain about the prices. Convenience costs.

[@mach1_v1]

Salad & go in Arizona is a great example of a salad that can cost under $6. Though, they are strictly drive thru and only sell salads/ wraps and breakfast burritos. However, they have carved a good folloeing by sticking to that model.

[@Janexcalibur]

I do love Sweetgreens, but if they raise prices even a bit more then I will be priced out :(

[@DaniloCabello]

This segment is so smart, it's an ad disguised as content :) You get to know the company products, price, distribution, the founders, etc.

[@trollzone1]

Love sweet green. Hope they keep things the way they are.

[@kadeshow]

I like SG, but it’s so much cheaper for me to make this stuff at home…with equal-high quality ingredients from WF and Lassens. I’ll definitely still stop by in a pinch, but not as often as before.

[@joherrington9756]

I was in the US for business a few months ago and went to Sweetgreen every opportunity I got. Such tasty food and I was very happy to support a business with an ethical supply chain. Fingers crossed they come to the UK at some point!

[@blindmown]

It's wild how much cheaper you could do something like this in Asia. Good quality veggies are so much cheaper out here. Honestly, if I were them I'd be looking to expand into Singapore, Thailand, Indonesia, etc. Reduce costs to suit local salaries, massively cut the ingredients budget, and get in relatively early on a very health conscious part of the world that doesn't have many fast food salad places yet.

[@cleverusernamecl5532]

People in those countries are not going to pay $15 USD for a salad lol.

[@jujupianolover]

yeah tbh as a Singaporean, I would not pay over 8 SGD for any salad when I have so much local food options.

[@lol-ro2ef]

As a Singaporean, there are local chains that serve ~$10 (SGD14) salads so Sweetgreen will definitely have to compete in this area. But there is definitely demand among office workers especially those that earn more, too busy & want to live healthy.

[@blindmown]

@@cleverusernamecl5532 hence why I talked multiple times about reducing the cost according to local salaries with the savings made in ingredient acquisition.

[@user-kg1od9es5d]

Well does it fit the culture? youre looking at it in a way too simple manner my man. in india for example this wouldnt work- the culture is fixated on a certain food menu for which buying a salad is out of place.

[@AJ-iu6nw]

You can tell the executive in the dark blue shirt went to business school. He knows just the right buzz words to insert, and the right timing for eyebrow raises.

[@applejackzo]

Exactly!!

[@lisabrightly]

I can't listen to him. He's a bot.

[@MichaelGoering-yc1yz]

Wonderful food chain company with high quality food. I sure hope they're able to pull through. Their salads are second to none in both flavor and quality. I'll keep supporting them every chance I get.

[@crystallewis5902]

I live in NYC, but I never got the Sweetgreen hype. This seems to be an unpopular opinion, but their menu options never appealed to me, and I remember finding the taste of their salads to be odd both times I've tried them. It wasn't an issue of freshness, I just didn't like the flavor combinations. On top of that, the first time I had Sweetgreen, I paid $15 for a salad and I wasn't even full. To each their own, but I'll stick with the local salad spot by me in Brooklyn or even Chopt.

[@PHlophe]

Girlie, when the flavor is a little funky it means that they managed to sneak in some nitrate or preservative for at least one of the aliments . This means you done ate some chemicals. I got me some fresh salad, tomatoes , a bit of cheese . added a bit of oil . I'm good.

[@mayaleex3]

I loveeee sweetgreen and will eat it often 💚 please don’t change!

[@life.with.sabine]

How expensive is a normal restaurant salad? About the same I would say. If they need to reduce operating costs then use a digital ordering system like all fast food chains use with maybe one or two staffed order stations for people who can’t order using a digital system. Reduce menu items as to reduce waste and tailor to location. Premade set items for easy pickup and go by customers.

[@KOSMOinfinite]

Their food costs are sky-high relative to their peers and bloated salary costs for all the prep-work. It is a business model that isn't supposed to scale. They got this far from VC hype and good timing, it really should not be public and this big, but here we are.

[@inmyglowupera]

I won't ever be paying that much for a salad. With the cost of that one salad I could buy everything and make it myself.

[@edmund6392]

It is a stretch for a restaurant company to base profitability on ebitda.

[@Collinsv8]

Why do companies do this? Is it to show how much cash is generated by their core business to attract and keep investors? It still doesn't represent the bottom line, if I understand it correctly. That's all that matters in my opinion.

[@jamesnapier2376]

@@Collinsv8 EBITDA puts companies on an even playing field and makes them easier to compare to one another and in essence is a measure of profitability. It is your Earnings Before Interest (meaning it doesn't take into account your capital structure - companies have different combinations of debt / equity that they use to fund themselves) Taxes (companies in different tax statues and regions) and Depreciation and Amortization (usually more impactful for a business in a capital intensive business). Just makes it a more level playing field. So yes, you are correct that it doesn't represent the bottom line and as an equity investor that is what you care about, but you might also care about the upside of a business and these businesses need to invest for growth... Amazon wasn't profitable until a few years ago, but it could have been if it cut off those investments.

[@stannis7656]

ceo just sounds like he's memorizing a textbook

[@calebhopkins7382]

Man the consultant speak on that man was tough to listen to. Levers, ML, AI, oh my.

[@ajcab819]

Thanks for sharing - I’m going to support sweetgreen and start going there more often!

[@ShortsAndSpookies]

3 words. Unsustainable business model. I give this attempt another couple years until the whole house of cards tumbles down.

[@daniellespinosa]

I love sweetgreen. I drive 20 minutes to my closest sweetgreen probably once a month or two. If there was one closer I would definitely go more often. They are expensive, but the salads are so good and I always feel satisfied and great after eating them! I'm def a sweetgreen fan

[@DimaOsadchy]

Kudos to a great video! I’ve been a loyal sweetgreen customer since I first tried it. Their salads ARE amazing and my top place to go during lunch time

[@viktorias63]

🇺🇦🇺🇦🇺🇦

[@angelisa368]

There has to be a way for this company to profitable!! I love their vision and commitment to excellence and high quality. May they never compromise and grow profitable. Grow into small college towns!!! How about Northampton or Amherst, MA?

[@newyorkgumgum9960]

I am supporting SG one $20 lunch at a time, using my corporate card ^^

[@LanguagesWithAndrew]

I just looked up the ticker symbol because, after watching this, I'm considering shorting it. Loved the last bit with the lady at the end talking about EBITDA lol

[@HassanalBolkiahSoyjak]

>machine learning and AI that's how you know it's a scam, you don't need a supercomputer AI to "personalize" someone's food order

[@TripMX]

He probably meant to say “big data”, but had a Biden moment.

[@harmonicaveronica]

I don't like the salads from sweetgreen, but a lot of folks are talking about how much they love them, so I went and looked at the menu and remembered why, haha. Everything contains kale (which I find to be unpleasant raw), romaine (don't love it because it tastes super bitter to me), or cilantro (which I don't despise but don't particularly like). Honestly, I don't really like salads made at restaurants in general, and vastly prefer ones that I make at home, which I realize is completely the opposite to most people. But almost nobody strikes the balance between "meat and two tomatoes on a bed of lettuce" and "has a disappointing low-fat dressing and 8 super foods, two of which taste bad, actually." I want a salad because I love vegetables, but also those veggies need seasoning - usually with lots of fat and a good amount of salt! I know my own pallet very well and most restaurants just miss the mark 🤷

[@rosedevereux2391]

Unmassaged kale at that! No, for me. That kale will have my GI tract heading to the moon. I will continue cleaning and prepping my (fairly cheap) kale at home before eating it. This place is a lot of marketing and highly overrated, at least compared to how it was several years ago.

[@ace625]

I think the value is actually there. Sweetgreen salads are healthy, complete meals made from real ingredients. Moreover they typically taste very good. I don't know of any other fast casual restaurant that offers the same.

[@andrewzhang5345]

Until you look at their ingredients and see that everything is made with seed oil. Use evoo ... like seriously?

[@RobBrulinski]

Kudos to them for direct connection to farms. Counterpoint: my grocery store salad earlier today cost ~$8.23

[@HeronPoint2021]

@@RobBrulinski their delivery on food value is non unique; anyone next door could duplicate it.

[@tommyboy7427]

Chipotle comes to mjnd

[@andersonklein3587]

My main gripes going to sweet greens was the poor prep, high wait times, and barely functional app. App aside, the issues come down to staff, their restaurants simultaneously feel very overstaffed and still the service understaffed. Automation and more investment on the app really seem like the killer combo that will make them a much better place for the consumer, and a far more profitable place. Honestly, cheering for them, we need better places to eat. Might even buy some of their stock.

[@micha-fc8lg]

why would you approach this like a tech company when you are a restaraunt chain??

[@inmemory8161]

Theres a local salad company in Az and Tx called salad n go which sells a similar sized bowl of salad for 7-8 dollars. SG has plenty competitors.

[@Veracityseeker7]

Yes, but it's not even close to being as good as Sweetgreen.

[@scareglare]

I loooooove Sweetgreen’s food. It actually FEELS and TASTES good and the ingredients are really high quality. I’m going to go buy from them tomorrow for my entire family

[@Verbose-ir7sf]

Is this a bot? lol

[@scareglare]

@@Verbose-ir7sf nope. I'm just super into Supergreen. If they go down, then 🤷🏻‍♀ at least they have my positive praise lol

[@chelsycordon6187]

I got food poisoning from them. You sound wild lol

[@carinag4635]

@@chelsycordon6187i had a bad experience with it. so no one else can have a good experience or they’re crazy because the world revolves around me

[@vdouglas0411]

I love sweet green but try to only go on Fridays when they have buy one get one free. Aside from that it’s a spurge on occasion. It’s delicious but a $20 salad is kinda expensive to me.

[@nicgarza3026]

I’m hoping that the robo-salad maker will still make minor adjustments to the bowls (adding wild rice to guacamole greens), their website does not allow this so it would be unfortunate if doing this in store was no longer an option.

[@alicedoors4826]

It won't at first, then they'll re-adjust it so it will, then they'll be desperate to cut costs so they'll get rid of the option.

[@LA-rv2fr]

Great product! I'm glad there's a Sweetgreen in my community.

[@camadams9149]

0:32 There is no such thing as a "Tech" food company. The appeal of Tech Companies is their products have no marginal cost. 1 unit or 1 million units cost the same to produce. If a company's main products don't have that feature, they are not tech companies they are companies making capital investments in tech

[@n.lwhitaker572]

Are we confusing tech companies with software companies? By this definition, neither Apple, nor Samsung or even Sony would be tech companies.

[@camadams9149]

@@n.lwhitaker572 All those companies, with Apple being the best example, have products with limited marginal cost. There is a marginal cost associated with the hardware but the software can drastically increase the value of the hardware for no additional cost

[@scottwillie6389]

The founders made n absolute fortune pitching a unsustainable business model that they never believed for a second had any chance of working. That makes it the quintessential "tech company".

[@user-kg1od9es5d]

tech is anything to do with technology - hardware and software. is sweetgreens a tech company in the same sense? lol come on@@n.lwhitaker572

[@paulajones6815]

My husband and I enjoy eating at SweetGreens every time when visiting our daughter in Chicago. We hope to see this restaurant model thrive and stay successful!😊

[@Noratheskindoc]

It sucks because I love them. It's ridiculous that they have to charge so much while fake food gets priced at a couple bucks.

[@ZionHiritho]

In college I preferred eating healthy and I am proud that (2) College students felt the same way about serving that dream in Salads of all dishes to keep me healthy as a Prospective Employee that is a Gift to work where healthy thrives. Zion Hiritho (NYIT)

[@ropro9817]

You have to _pay_ to join their loyalty program?? 🤣🤣🤣 Good luck with that!

[@jen3089]

You pay $10 a month and get $3 off every purchase. Pays for itself

[@emmah3072]

I’m obsessed with sweet green I hope that they continue to use fresh ingredients and to become more profitable

[@charleybarley939]

I was the same way with Quiznos. Remember them?

[@jtgd]

Used to work there. Food is great. Management sucks, pay is low, and you’re reasonable for literally everything, but paid the cost of a salad an hour, doing something you don’t even enjoy, due to the stress and literally working a practical restaurant. Not saying the whole company is like that, but my store was like that, and it is an appealing job only if you desperately need it, and I mean desperately

[@a004]

So stressful putting lettuce in a bowl...

[@ManMan-ul1pn]

@@a004 it is stressful, you have to assemble everything quickly and deal with a lot of pressure during busy periods

[@louistran016]

@@a004restaurant is among the most intensive, laborious and risky businesses

[@trentbateman]

@@a004they have to prep all the food and then serve. It’s like working front and back of house in a restaurant. Similar to Dig I presume. Won’t hate on people working non stop all day

[@nikolasincorporated]

This is my favorite place to eat. When i lived in Boston i was lucky to have them around but only recently did they expand into the area i ended up moving to. I really hope they survive and don’t go the way of chipotle, because i genuinely love this place.

[@serenesoundoasis]

they should partner w the government to get healthy food in schools

[@anemoiajewels]

I think the issue is in the marketing. I didn’t know any of this and now that I do I want to support them!

[@tburrrg2502]

The founder sounds like he is reading off of a script

[@saultube44]

That the stock plummeted sounds like embezzlement and probably the top executives taking all the profits for themselves, leaving a barely alive business, leaving nothing for bonuses for employees

[@paulwilkerson5716]

Businesses can stop blaming the pandemic at this point.

[@lauren-gf2mt]

there isn’t a SG in my state, but we just got a bunch of salad and go’s and i hope they do not crumble because there’s a jack in the crack, del taco and mcdonald’s in the same shopping center 😭 having healthy, good quality options is such a god-send that i can’t imagine the fast food scene in my area without it.