Why This Old School Marketing Method Is More Effective Than Ever

[@DavidRamosAuthor]

Ive been experimenting with direct mail and theres certainly potential but you need a much larger budget to see results than you do with digital. For example, a $2k budget will get you a small test of postcards (4000-6000), whereas that could get you a full month of digital ads (~$75/day). If youre a local business or have high margins, its definitely worth a try.

[@tuhinsahoo]

Well said David. In my opinion, we need a balance. small businesses should use it on warm prospects. That will help.

[@btf_program]

Thank you, I am definitely going to try this out

[@sencha9582]

This is interesting for understanding how this affects consumers. However, it is discouraging considering the environmental situation.

[@hernanduquelsky3007]

Excelente !!

[@barttanner8162]

Quite informative, thanks.

[@HubSpotMarketing]

Glad you enjoyed it!

[@newlightning2306]

This is very insightful but a little out of reach for a marketer who is not only a new sole trader but also trying to be a paperless brand