Why This Old School Marketing Method Is More Effective Than Ever

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Today, we're diving into the fascinating world of direct mail and uncovering the psychological tricks that make it so powerful.
Ever wondered why some mail pieces grab your attention while others end up as paper airplanes? Join us as we explore the psychological principles that make direct mail so effective. From the irresistible allure of physical mail to the emotional triggers that drive action, we've got all the juicy details you need to supercharge your marketing game!
Whether you’re a marketing pro or just starting out, this video is your ticket to mastering direct mail psychology.
🛠 Resources:
• 32 Free Advertising Tips for Your Small, Large, or Local Business: clickhubspot.com/w1h
• The Ultimate Guide to Advertising in 2024: clickhubspot.com/b07
• Instagram Marketing for Small Businesses: The Complete Guide: clickhubspot.com/cfq
Video Chapters:
• 0:00 Introduction to Direct Mail and its resurgence
• 0:45 Statistics on the decline of digital ad spend and the rise of direct mail
• 2:25 Why Direct Mail is effective: Explanation for Gen Z audience
• 3:38 The Science Behind Direct Mail: How it affects the brain
• 6:18 Drawbacks of Direct Mail and how to avoid them
• 8:07 Why Direct Mail is Back and Why Now
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[@DavidRamosAuthor]

Ive been experimenting with direct mail and theres certainly potential but you need a much larger budget to see results than you do with digital. For example, a $2k budget will get you a small test of postcards (4000-6000), whereas that could get you a full month of digital ads (~$75/day). If youre a local business or have high margins, its definitely worth a try.

[@tuhinsahoo]

Well said David. In my opinion, we need a balance. small businesses should use it on warm prospects. That will help.

[@btf_program]

Thank you, I am definitely going to try this out

[@hernanduquelsky3007]

Excelente !!

[@sencha9582]

This is interesting for understanding how this affects consumers. However, it is discouraging considering the environmental situation.

[@barttanner8162]

Quite informative, thanks.

[@mastersinmarketing]

Glad you enjoyed it!

[@newlightning2306]

This is very insightful but a little out of reach for a marketer who is not only a new sole trader but also trying to be a paperless brand