Influencer Marketing is over (and what it means for you)

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Download HubSpot's Official [Ultimate Guide to Influencer Marketing FREE RESOURCE] clickhubspot.com/r2a
In today's video on HubSpot Marketing, we're diving into the fascinating world of influencer marketing and how it's evolving faster than ever. Say goodbye to the old guard and hello to the new wave of "average" influencers. Explore why the sparkle has faded for many big influencers and what that means for the future of influencer marketing.
We’ll break down what really matters now - storytelling, unique perspectives, and providing value in influencer marketing. Forget follower counts - it’s all about engagement and impact in influencer marketing! Want to collaborate with influencers in influencer marketing? We’ve got you covered with essential tips for finding the perfect match and striking fair deals. Let’s navigate this influencer marketing evolution together!
Timestamps:
0:00 Intro Influencer Marketing
0:46 How We Got Here
1:16 But Then Things Changed Again
1:45 Brands and Influencers
3:26 Big Don’ts for Brands & Influencers
5:23 Tips to Keep in Mind
6:50 The New Rules for Influencers (Conclusion)
🛠 Resources:
• Influencer Marketing Strategy: clickhubspot.com/bko
• 13 Influencer Marketing Campaigns to Inspire and Get You Started With Your Own: clickhubspot.com/hxr
📔 Grow Your Career and Business with HubSpot Academy: link.gallery/hubspot.
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