Why this Russian gas company sponsors soccer teams

Gazprom’s soccer jersey strategy, explained.
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Russia has the world’s largest reserves of natural gas, and most of it is controlled by the state-owned company Gazprom. But Gazprom has also built a global profile as a soccer sponsor. Good publicity for Gazprom means good publicity for Russia; since Gazprom is owned by the Russian state, domestic approval for the foreign energy provider can help build a reputation for Russia in places that might otherwise be wary of their creeping influence. And as Vladimir Putin pursues that influence abroad, building relationships with foreign business leaders using the sport of soccer has proven extremely useful.
One place where that's been especially true is in Germany, where the team FC Schalke 04 has a longstanding sponsorship deal with Gazprom. When the deal was first signed in 2006, Russia was vying to increase their presence in the Western European gas market. Over a decade later, Gazprom sponsors one of Germany’s most popular soccer teams, and is about to open their second major direct pipeline from Russia to Germany.
A previous version of this video misidentified Switzerland on a map. The error has been corrected.
Sources:
Natural gas reserves
www.eia.gov/international/ana...
static.seekingalpha.com/uploa...
Gazprom
www.statista.com/statistics/2...
www.cer.eu/publications/archi...
www.gazprom.com/projects/germ...
Russian gas dependency
europa.eu/european-union/abou...
www.mckinsey.com/industries/o...
Nord Stream 2
ec.europa.eu/epsc/sites/epsc/...
www.ogj.com/home/article/1723...
Germany
www.processingmagazine.com/ne...
www.gazprom.com/projects/germ...
www.cleanenergywire.org/facts...
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[@justinteh4435]

There's no soccer in Europe, only football

[@hoezhiwan]

Well, this is an American company so I don't think there is a problem for them to use this term for their video

[@harveyholmes9533]

Justin Teh it was always called soccer until the 70s

[@justinteh4435]

@@harveyholmes9533 as you said, 70s

[@thomasfholland]

Justin Teh FYI: Here in Sweden we always use the word “fotboll” when we are talking about soccer. Just the way it is. We are playing soccer next week. Vi ska spela fotboll nästa veckan.

[@wahlen0543]

The term soccer actually orignates from England

[@cherriepie]

“SAHccer, SAHccer, SAHccer” We should start calling American football rugby 😂

[@mdsharifulalam6230]

also called American chaos

[@benjaminlamptey1867]

Padded Rugby

[@CruelQuertos]

Handegg

[@shoticko]

Would be an offence to rugby!

[@Mohamed-jb9yx]

Cherrie American vocabulary is different from English

[@stayfrosty6290]

Up next: Why Shell sponsors teams in Formula E.

[@Aamie]

To act like they support environmental causes. Its the same as if Marlboro donated to lung cancer research.

[@stayfrosty6290]

ATS_ Actually... isn't that somewhat Mission Winnow? It's funded by the company that also funds Marlboro, and they, of course, are sponsoring Scuderia Ferrari.

[@OfficialXAntiDote]

ATS_ Dude you know shell is working on electric power solutions?

[@Lomaxxx53]

yeah but Shell isn't state-owned

[@TheDutchCreeperTDC]

@@OfficialXAntiDote That's mostly just a cover for good publicity. They keep investing more into fossil fuel every year and lobby against environmental-friendly laws.

[@halldorherm]

0:12 "At games in England" Shows the Union Jack

[@popindosin228]

Bruh moment

[@TaguroSuper]

How about "Why Chinese gambling websites sponsor European football teams?"

[@Definitely_Melnyx]

Mika Hakinnen Thats kinda obvious

[@TaguroSuper]

@@Definitely_Melnyx the interesting fact is that gambling in any form is illegal in China (except Macau territory). All of the activities are operated off shore. That is why tons of mainland Chinese IT and dealers (online casinos) are in the Philippines and Thailand due to low tax and low real estate prices.

[@souvikrc4499]

@@TaguroSuper Don't forget Cambodia!

[@kobejordan5518]

I HOPE EVERYONE IS PREPARED FOR WHAT IS TO COME UNSEEN ENEMY GATHER FOOD MEDICAL AND SURVIVAL SUPPLIES BE PREPARED

[@Randomizer92mx]

or Chinese Banks sponsoring random things in Europe

[@yet_another_tobi]

Just say football and american football, I think that would make everyone happy.

[@thomasfholland]

Tobias Schneider 👍 best comment so far

[@Jem_Apple]

Yep I don’t understand why they use soccer

[@cuccidestroyerlol4095]

@@Sky_flying2024 ?

[@JackJennings.]

*American rugby

[@ayoubmerabet8785]

I A The full name of the sport is Association Football and Soccer is just a nickname that no one likes soo

[@capitol7760]

Arsenal v Manchester City Fly Emirates v Etihad Airways Played either at the Emirates Stadium (Arsenal) or the Etihad Staidum (City) Should really be called The Airline Derby!

[@benjaminlamptey1867]

But Etihad belongs to Abu Dhabi, Emirates to Dubai.

[@yousef2776]

Really funny bro I mate laugh

[@LouieAblett]

NUFC next... I'm just glad we've shaken of Ashley

[@abadirabdo10]

@@benjaminlamptey1867 they are in same country uae

[@benjaminlamptey1867]

@@abadirabdo10 Yh, but different Emirates right?

[@ashtonbrown628]

The writing was on the wall this ENTIRE time👀

[@Xol_de_Zori]

*Makes Video about European Football* Calls it soccer

[@sashaspano588]

to be fair, the video is tailored towards north american viewers. not a sin to call football soccer in the US; they know only one kind of football.

[@Xol_de_Zori]

@hyper troll chris This video is literally about European football and its posted onto an International website.

[@WmG2004]

@@Xol_de_Zori An international audience quite alright. But the majority of that audience is quite likely to be from North America.

[@hilal_younus]

Sasha Spano and it’s called rugby 😂

[@heya4405]

@@Xol_de_Zori but its made by... *ᵍᵃˢᵖ* Americans

[@RKM_770]

Vox - Russia has world's largest natural gas reserve US Military - (Heavy breathing)

[@ebbeb9827]

US is already a huge natural gas producer and exporter

[@tengkurian3625]

@@ebbeb9827 cant wait to give Russian "freedom"

[@rodricksteal1729]

if Russia didn't have nukes, sure

[@waterp2202]

@@ebbeb9827 yes, all the old farts

[@aeternavictrix7861]

Tengku Rian people really believe dat 🤦🏽‍♂️

[@funny-video-YouTube-channel]

Bread and games was the strategy of the Roman empire, The heating gas and games is a strategy of the modern times :-)

[@tomblackwell6374]

He'll bring them death and they'll love him for it (Commodus>Putin)

[@bellareachel8780]

Hello

[@jakeh799]

He has a very weird way of pronouncing football

[@kaustubhsharma3908]

Where I live, we just call it A pain in the neck.

[@eliaslynggaard9888]

B Babbich what? I couldn’t hear you over my free healthcare and safe schools.

[@eliaslynggaard9888]

B Babbich sorry mate. I would much rather go to school safe then watch KZbin. And the the computer was build on an a drawing from a european. The lightbulb was only polished by Thomas Edison and was an invention by an English chemist. Oh I’m sorry the fact that you guys could walk on the moon and have all these space-walks is because of Spanish engineer who invented the spacesuit. That’s only a few things. Oh , Let’s say that Europe were the founders of modern civilization? Huh you can’t use your inventions too argue.

[@ryuuseiboi950]

@B Babbich What is soccer? Is it related to football or is it some variation of handegg? I'm confused.

[@jgat3418]

B Babbich AMERICANS ARE PRATICALLY Europeans

[@edkemper6128]

Translation at 5:43 is inaccurate. 'Wir geben Gas auf Schalke' actually means 'We're trying hard at Schalke' as 'Gas geben' (literally 'giving gas') is a common-used german idiom. Obviously it's a wordplay in the context of Gazprom. I'm German and I had to correct this.

[@DSeyit]

I don't think that translation also meant literally giving gas to Schalke

[@zarrtax]

I mean it doesnt even translate to "giving gas to Schalke" that would've been "Wir geben Gas zu Schalke" or just "Wir geben Schalke Gas".

[@fightingforcatalonia]

I wonder about the origin of this idiom ...

[@trendyboymx]

@@fightingforcatalonia "Gas geben" symbolizes stepping on the gas pedal of a car, thus accelerate and go faster. Therefore, the expression "Wir geben Gas auf Schalke" can be translated as "We want to put more effort into Schalke".

[@mry6034]

@@fightingforcatalonia I gave you an origin -- "put the pedal to the metal"; first automobiles had used gas as an energy source; check out Otto's engine.

[@MathiasWendelbo]

the amount of times "soccer" was said instead of football really triggers me

[@nikunjpatel4304]

Americans..😪😪, can't help em

[@hoezhiwan]

What? They are an American News Organization, why would they use UK English. So that they can confused the heck out of their intended audience?

[@TheT0N1c]

So what should we call football If we call soccer football?

[@showtek826]

@@TheT0N1c Go back to school you fool, US English is different from UK English.

[@TheT0N1c]

@@showtek826 Tell this to the original commentor who is crying about us media using us english

[@chatur_boy]

So, what's your point? Don't tell me Americans Just found out about capitalism

[@scary_terry1745]

Yo your making us chelsea fans look bad

[@alfreddesouza542]

@@kidus7198 That is not even a muslim name XD

[@thePronto]

Americans are still finding out, but many are willing to overlook (for reasons that I won't go into here), Putin's plan to weaken NATO and the EU so that Russia can once again become a world power with him as President for life. [Just watch the Kremlin trolls respond to this].

[@petpal005]

@@thePronto Aaagh hate that trolls. On every video about russia (also I started to notice them Hong Kong protest videos), and the saddest part is that people often start to arguing with them

[@superigoryan2000]

@@thePronto As a russian citizen, I can say for sure that Putin does not want Russia to become a world power but to steal all the tax money russians pay :)

[@lucianobatteri]

00:13 "It's on sidelines in Italy", isn't it? No, Italian football and Italian teams aren't sponsored by Gazprom. That picture shows SSC Napoli's striker Arkadiusz Milik. SSC Napoli is an Italian team but during Serie A games you cannot see those sidelines. This picture was taken on 10th December (Napoli-Genk 4-0, hat trick for Milik) because it was the only match-day he managed to score during this Champions League campaign until now. In fact, Gazprom is Champions League's official sponsor, just like other trademarks, such as Heineken and Mastercard. In the same way, you can't find Mastercard and Heineken watching an Italian championship game. The phrase "It's on sidelines in Italy", generally speaking, implies that we're talking about Serie A and not only Champions League games played in Italy (Champions League sponsors are shown everywhere, also in Cyprus or Azerbaijan if teams like Apoel or Qarabag are qualified for the tournament). This is just an example of how approximately this video was made.

[@TheEdenSapling]

Its on the sidelines in all countries that have teams playing in the UEFA Champions League. There is nothing incorrect about that statement, at no point does the video make out that its on the sidelines during Italian league matches.

[@chidumebiarukwe6436]

He is very uncultured, don't be too aggravated, it's an American Zero knowledge about the beautiful game

[@ratedpending]

They literally bring that up in the video.

[@tamar597]

Do you happen to work for Gazprom? 😂🤦‍♀️

[@syedtahamehdi7384]

Chill out bruh. The match from which this image was taken was held in Italy. So he isn't wrong about it being spotted in Italy.

[@obayrockstar]

my ears bleeding from hearing soccer repeatedly

[@kevineusebio]

Different words for different countries, same meaning. Welcome to the rest of the world bud.

[@anonymoust2877]

@@kevineusebio FOOT.BALL you could never emphasise dat

[@romikdodik]

@@kevineusebio football is original one

[@kevineusebio]

@@romikdodik Brits called it Soccer first, then abandoned it because it sounded too american. Soccer came from As *soc* iation Football. Soccer for short.

[@nmasolanmasola]

Whenever someone calls soccer "football" I get excited, until I realize they are just taking about the boring version of Hockey. Soccer is just Hockey if you take away the sticks, ice, and swap fights for flopping. Edit: It's also super tacky to have an advertisement on the front of a jersey where the team's logo belongs.

[@mustafaberkaysuer2964]

Well anyone who is asking ; South Stream canceled because Bulgaria had to withdrawn from project. Later that year, Russia singned a agreement with Turkey and South Stream replaced with Turk Stream.

[@inouelenhatduy]

Bulgaria blew a huge deal that will give them billion every year , now instead it go to turk

[@luke_darga]

2:13 aged very well.

[@ifrad6648]

Yeah... 🥲

[@NewLightning1]

It has always been that way

[@rafau.r]

5:44 The translation “We’re giving gas to Schalke” is wrong. “Gas geben” means to accelerate/speed up with something. It derives from driving a car and “giving” more gas. „Auf Schalke“ reffers to the actual pitch Schalke PlayStation on.

[@danielstephan1908]

I just wanted to point that out, it's a very one dimensional translation

[@Vespertilio-Homo]

No. The translation is correct. As is yours. It's a play on words.

[@themoviediversity107]

4:42 Switzerland ain’t Italy guys

[@RaphaelAltieri]

Well seen !

[@agme8045]

Sorry lol but why? Like i don’t see anything weird in the map, this is the third comment saying this in basically the same time and i dont understand what u are talking about? Not american btw lol

[@someonewithsomename]

@@agme8045 Vox reuploaded the fixed version.

[@RaphaelAltieri]

​@@someonewithsomename You're right. But how can they you reupload/modify a video without making the original disappear ? That's kinda of worrying.

[@someonewithsomename]

@@RaphaelAltieri Well, they are a big enough channel to have partially dedicated Google support. I guess they just asked to replace the video with the same but corrected one because of an (embarrassingly) wrong fact in the video. And since they are an official verified media and a business, it makes sense for Google to help them. But that's just my guess.

[@sunsetvlogs5500]

0:11 don’t say England 🏴󠁧󠁢󠁥󠁮󠁧󠁿 and then put the Union Jack 🇬🇧 get it right vox that’s basic

[@X_DD]

They are american, they are arrogant

[@RevoIke]

Yeah they don't know that football is played by the 4 members of the UK by their own leagues and not in a whole Brittish League.

[@peterengel8601]

x D :(

[@gfoot9916]

x D Arrogant or Ignorant? Ignorant makes more sense. Arrogance would assume that the creators knew the difference. Besides, Vox isn’t an arrogant network.

[@X_DD]

gfoot99 I’m not native english speaker

[@Thomas31392]

Fun Fact: you didn’t search for this

[@donharry20]

🤣🤣 you got me there

[@MrWhangdoodles]

Guess why I'm subscribed to Vox? Quality content that I wouldn't search for.

[@cebokhumalo602]

cant even disagree

[@recaptoons]

i don’t know why but i have a feeling vox is becoming vice well the old vice it has that same feeling of not expecting but then being pleased in the end they still have a long way to go to be on the level vice was at

[@drippooh]

Ah

[@VillaCasti_1993]

“UEFA has today decided to end its partnership with Gazprom across all competitions. The decision is effective immediately and covers all existing agreements including the UEFA Champions League, UEFA national team competitions and UEFA EURO 2024.”

[@vikhyatdogra4796]

Why?

[@ndombeleenthusiast]

@@vikhyatdogra4796 did you not watch the video?

[@vikhyatdogra4796]

@@ndombeleenthusiast it's been 10 months dude

[@paperedo]

4:36 I didn't know Italy annexed Switzerland

[@ruwiki]

it came alongside with Brexit

[@rodricksteal1729]

Americans 😂

[@solokom]

this vid is full of mistakes.

[@PHlophe]

40% of swiss speak Italian anyway

[@TruuSchool]

@@PHlophe thats not true 😂 its at his highest 10%

[@bedohy]

Never knew Americans were so interested in football

[@AmitSinghco]

They are more interested in spreading negativity about Russia.

[@khalidsparrow101]

Lol they heard oil.

[@isprikitikburkabush6200]

its called soccer

[@DanTheStripe]

Isprikitik burkabush No, it isn’t. The game is called association football.

[@thg1284]

We like football here in the states

[@vaitalv9361]

5:45 while you’re technically not wrong, in football a “championship” is usually referring to a league title. A better phrasing would be to say in 2011 Schalke won a trophy/a cup(the DFB Pokal in this case). Borussia Dortmund are the ones who won the championship(league title) that year.

[@brawler1972]

American: Says soccer Europeans: REEEEEEEEEEEEE

[@hassy1435]

Pretty sure you meant rest of the world 👀

[@brawler1972]

Australia, New Zealand, Canada

[@brendonutjita]

Brawler197 Okay then apart from the 6 or 7 countries in the world where football isn’t the no.1 sport

[@oskarnymand389]

ITFC Brendon i Think only about 60% of the World have football as nr. 1 sport But most people still Call it football

[@doctorf7501]

Surely football is a game where you predominantly throw the Ball...

[@thatRyzzle]

Why are y'all at Vox so good at making me ask questions I didn't know I wanted to ask?

[@seb9940]

Like: why do they keep using the word soccer instead of Football like the rest of the world?

[@AlanHernandez-jn2mp]

@Orb Plant how will bill benefit from this video? Or the content on this video?

[@AlanHernandez-jn2mp]

@inviernos "it's just rival interests" What are these interests ?

[@thebest3921]

Fly Emirates were sponsors way before Gazprom

[@IllusiveDude]

More like way way before

[@ronnie2740]

Chelsea first

[@rob141]

Americans: we play a sport that use yours hands not feet, let's call that football, in Europe they play a game with their feet and a ball, let's call that soccer

[@MasterhpIke]

Hand egg, sounded too sad to be true, so they stole Football

[@700Bonnie]

right!? it always leaves me perplexed.

[@ultimateagent1784]

Rob but football has been the European name for soccer longer than the American football league has been around

[@rob141]

@hyper troll chris ok but I still don't think it makes any sense, do you know why American football is called football?

[@blanco7726]

Rob because American Football is a variant of Rugby Football (now just called rugby). Both rugby and soccer were called “football” before the creation of their respective official rules, since they both involved kicking a ball with feet back then (but also carrying the ball with hands). Sometime in the mid 1800s, an official Football association (FA) was created, which made it illegal to carry the ball in your hands and to tackle your opponent. Thus “association football” (soccer) was created, which followed the rules of the FA and rugby football which stayed closer to the original rules. Eventually rugby football spread to the US and they changed the rules a bit and created their own sport “american football”.

[@pierre_gsd]

Actually Paris Saint Germain is not owned by Fly Emirates and Dubai, but by the state of Qatar. Fly Emirates doesn't even appear on PSG jersey anymore.

[@epg96]

It's football, dude

[@hoezhiwan]

It's an American News Organization, dude. Different language

[@PK-ts8iz]

Why does this bother you so much?

[@eeeesyywuwiz2836]

P K because more people from other countries watch this than people in the us

[@hoezhiwan]

@@eeeesyywuwiz2836 So they can't use the language of their target audience because other countries also watch their channel? So I cannot speak English if there are more Chinese people looking at my comments even though I am talking to you?

[@eeeesyywuwiz2836]

BreakableTime english is a international language so it would make sense to say football

[@ruwiki]

5:42 „Wir geben Gas auf Schalke!“ doesn't mean "We're giving gas to Schalke!" but "We're ACCELERATING here in our stadium!" @Vox

[@jaimethekingslayerlannister]

Hahaha wie geil.

[@xyzno1cancer]

Today I learned that the Germans say "to give gas" (literal translation) to mean "to accelerate". I mean, to accelerate a vehicle, you literally have to *give its engine more gas* by pressing the accelerator, which is also called the gas pedal, so it makes sense I guess.

[@tsfbaf303]

Xyzz XCancer It’s always interesting when foreigners point out stuff about my language that I haven’t seen that way before

[@ruwiki]

The „problem“ is that they „forgot“ to mention the idiom, „to accelerate“, so it fits the videos narrative and that shouldn’t be the case. plus there are two more major mistakes in this video that I mentioned in two separated comments which make this video a not good, technically good video, in comparison to what we are used to get from Vox. :-(

[@jazzpi]

@@xyzno1cancer It's kind of similar to "pedal to the metal" in English

[@supernpstr]

Foreign influence as long as its America and by American businesses is okay.

[@nathanmorrison8847]

America is just as bad...

[@DirtyPoul]

Tbf, they outlined the crucial difference in the video. American companies sponsor the teams because they're selling products directly to football viewers. That's quite different from a company owned by a sovereign state selling to other sovereign states, and using the sponsorships to gain favour with the football viewers. Especially when the sovereign state that owns the company is autocratic.

[@thefourthchairman4151]

my immediate response was like "why not?"

[@nickplays2022]

The Fourth Chairman next you will find your country joining Russia and yourself in Siberia because of what you wrote on the Internet

[@ryuuseiboi950]

@@nickplays2022 Much better than having your pp mutilated and paying couple of thousand for an ambulance.

[@bishalchoudhury2925]

There was a similar video on this topic done by tifo football. Though this talks a lot more about the economic and political side of the story

[@AvgJane19]

I'll look it up, thanks for the recommendation!

[@emilyjohnston4000]

link?

[@jm-je4tl]

Heil Tifo

[@GrodenH]

tifo are great for videos like this one

[@anant1462]

Yea, Tifo Football is a phenomenally informative football channel.

[@lifestream6957]

World: Meter & gram America: foot & pound World: Football America: Soccer

[@bhuvan1993]

World: km America: miles

[@roberta123465]

Doesn’t world include America you nut?

[@irvantriarts635]

meter: m kilogram: kg Litre: l Pound : lbs 😄

[@lamurcribb985]

I love how this triggers you guys every time 😂

[@jimbrimble3131]

Actually stones and pounds in UK. If you’re old enough. Like me.

[@whateverfloatsyourboat1862]

I live in the US and even I don't call it soccer. It's football!💪💯💯

[@bardanmalla193]

Americans have brain too

[@vladoboronko9345]

Thanks for this video!

[@DOTTORE_FOX]

in the map at 4:42 you confused switzerland with italy 😅 europeans would have immediately realized

[@Derpywhalz]

FOX キツネ【KITSUNE】 LOL Nice catch

[@mr.x4001]

I thougt Italy is the country even Americans can recognize.

[@dazonic]

Actually, “Italy” is how we spell Switzerland in the United States

[@DT0705]

The map is just showing the direction in which the pipeline is going, that is, the pipeline meant to reach Italy goes through Switz

[@deinfreund3764]

Epic fail

[@05Jannik]

A minor correction: Schalke never won a championship. They just won a national cup :)

[@Tim_1904]

We have actually won 7 championships. Sure it's been a while but we won them.

[@hanswurst6712]

@Jkw: maybe check wikipedia or something, Schalke won 7 german championships. It was just not called Bundesliga back then. But they can rightfully call themselves a 7x "Deutscher Meister".

[@Oat-]

@@hanswurst6712 He obviously meant Schalke haven't won a championship in the time Gazprom have sponsored them as the video suggested. He didn't mean in their whole history. 👍

[@trueshadeofcrimson]

They won the Stanley Cup

[@GiorgiChaduneli]

video sugested that schalke won championship in 2011, which they did not... as to 7 times they did, it was so long ago (last one in 1958) that it almost does not matter 😃

[@ivario]

Thanks for giving a small insight into this, Vox. It is important to mention though that NordStream was also made to bypass Poland and the Baltics, with whom they also have thorny relations.

[@rogue4101]

This is vox

[@user-le7ny8bq1l]

I think we have to introduce blasphemy laws for those who calls football Soccer.

[@metrofilmer8894]

I mean that’s the standard term for the US, Canada, Australia and many other countries

[@viktor_voughn]

@@metrofilmer8894 many others? Literary nobody else says ,,soccer"

[@signity5540]

@@metrofilmer8894 what many others?

[@diegoalza1528]

Soccer Soccer Soccer Soccer Soccer CRY MORE PLEASE

[@signity5540]

@@diegoalza1528 no.

[@danang5]

Short answer: to have power over the gasline in the middle and western europe

[@kohnr3381]

Who should have the power over the gasline which only one country can provide? USA?

[@rodolfo7077]

@@kohnr3381 USA wanted to build one through syria that's why we are over there but papa russia is too strong to let that happen

[@smonge98]

No that’s not the short answer.

[@moegreen132]

Danang M. Fauzan what's the problem with that?

[@hendrikdependrik1891]

Nordstream 2 is also there to compensate for the closing down of the Slochteren gas fields at Groningen, the Netherlands.

[@joserivas7193]

Why the "evil" connotation is literally just marketing.

[@mateosanfitz9625]

i know lol

[@luciobottacin2839]

Because it's not American, so American media has to say it's bad

[@cachorrodetiger]

In the mean time corrupt trump is buying Ukrainian services and gets away with it ...😂😂😂 nothing new, it’s called marketing by big companies ....it’s been done around the world by big corporations specially in LAM...🤔

[@motosserra]

it's vox. they hate russia

[@krombopulos_michael]

It's because of who it's marketing. It's not marketing to consumers to sell stuff, it's marketing to governments to get away with corruption.

[@darwinqpenaflorida3797]

Adidas and Puma (which is founded by Dassler Brothers) has a different sponsorships in every teams and competitions such as World Cup In Indonesia, the most common sponsorships in Indonesian sports was Pertamina, a state owned gas company

[@georgetaylor100]

This is excellent journalism well done

[@brianabine3091]

Talk about the endless commercial breaks in all american sports and how boring it is man

[@OfficialXAntiDote]

Brian Abine yes they must leave football alone

[@MovieRiotHD]

Yesss, that is what makes watching football great! Just 2x 45 minutes of only sports. Very different from most American sports.

[@stephentrueman4843]

@@MovieRiotHD the players are walking adverts

[@MovieRiotHD]

@@stephentrueman4843 Yeah, so are the fans

[@TheNewGreenIsBlue]

True... but I'm constantly irritated at watching walking billboards kick the ball around. North American sports are sadly heading in the same direction. It's so gaudy.

[@Michel91722]

You could also mention that there is a sailing event called „Nordstream Race“ where they go usually from German to Russia with stops in Denmark Sweden etc. The teams are the national champions of the sailing leagues from Germany, Russia, Denmark and Sweden. Obviously this is also sponsored by Gazprom.

[@Moe5Tavern]

5:43 That translation is very inaccurate, "We are giving gas to Schalke" is not what the German phrase says. "Wir geben Gas auf Schalke" cannot be translated literally because it is an idiom. It means something like "We are turning things up in Schalke". Of course it is a play on words related to gas but it should not just be translated like that.

[@sorenkair]

the point still stands, and is accurate enough. if anything it is even more subtly ominous.

[@Moe5Tavern]

@@sorenkair There is no such thing as an "accurate enough" translation if you have a feeling for language

[@TheStruggler0]

In Turkish we have the same thing i guess: To gas(gazlamak) means to pump something up, or create hype.

[@josh-cb4ng]

why did they make this seem like a conspiracy theory lol they're just marketing

[@Gabpt]

Because they need to trash talk Russia

[@thePronto]

Because it is? Why are you trying to pretend that it isn't? The Russians interfered in the UK EU referendum to weaken NATO and the EU. This is all part of the same thread.

[@Nippleless_Cage]

It's clearly not 'just' marketing, but also reputation laundering and prophylactic public relations. Every corporation does it, regardless of nationality.

[@namesurname_]

Gazprom is "Газпром" in Russian and means "газовая промышленность" (gas industry)

[@augenblick7451]

Ты дохуя умный?

[@JoHn-gi1lb]

@@augenblick7451 Da

[@aadhi9540]

@@JoHn-gi1lb da da daa benda mwone

[@augenblick7451]

@@aadhi9540 дурак?

[@stas7che]

Cheese Sause нет

[@sankalp7817]

Good video, but everytime i hear soccer i want to break my phone

[@L4wr3nc3810]

Thanks for reporting on this

[@MainsMain]

5:46 Schalke won the German Cup not the German Championship

[@anarcho-boulangistllamaent2023]

1. Schalke didnt win the championship in 2011, they just won the national cup 2. At 5:45 this doesnt mean "We´re giving gas to Schalke". In this case "Gas geben" means to accelerate/open the throttle/step on the gas. So it means we are stepping on the gas at Schalke (at the Football Club).

[@larsf478]

5:44 that does not mean "we're giving gas to Schalke" that's completely wrong. "Gas geben" means to put effort in something. It's comes from cars, "gas geben" there means to "speed up". It also says "auf Schalke". That doesn't mean "to" but "at". So yeah it's kind of a nice wordplay but it doesn't mean "we're giving gas to Schalke".

[@mrchatterjee_]

Mind blowing content! Great job Vox!

[@schuster231]

Absolutely incredible video

[@pieter-janvanopstal2930]

The Belgian is the other way around

[@TheFlightShow]

how tf do they even get that wrong?

[@stefanbraem]

At first it’s kinda funny how Americans most of the time don’t even realize their ignorance, but when they start making obvious mistake after obvious mistake in a 9 minute video it starts to be irritating...

[@nicvlaeminck]

🇧🇪🇧🇪🇧🇪

[@garlic7330]

Football*

[@jurgenparkour9337]

In the US they call it Soccer

[@ichangedthename]

Jurgen Parkour which is unfortunate.

[@jurgenparkour9337]

@@ichangedthename 🤷‍♂️🤷‍♂️

[@PK-ts8iz]

@@jurgenparkour9337 Not just the US. Many people all over the world including some in the UK still use soccer as slang for footy.

[@Manunido]

P K I have never met a person in the U.K. who used the word soccer in my entire life mate

[@Max_Kleiber]

i'm german myself and i wasn't aware of how big of a deal it is. very well done!

[@hadrianos1]

Very nice analysis!

[@dasblatt8628]

5:43 This is a wrong translation. It means something along the lines of "We are pushing Schalke forward". It is also a wordplay, as literally it's translated "We are giving gas on Schalke"...

[@alexgardiner6472]

As a fan of FOOTBALL I have never associated with the brand deal my team has signed with and certainly would not consider Barcelona vs PSG a battle between Qatar Airways and Fly Emirates. The sponsors are vital for teams to compete in such an expensive football environment but are usually nothing more than a source of income. The irony of Americans commenting on how sponsors are tarnishing football team's reputations when you cannot watch a game of American Football without an advertisement break shoving pepsi i your face every second minuet.

[@Aamie]

Yeah but... Did you know if you switch to Geico you could save 15% on insurance?

[@b1646717]

This aged well

[@legolama123]

5:44 "gas geben" means giving someone (natural) gas, accelerate (with your car for example) and giving everything/pushing it (for instance in sports)

[@gow2ilove]

I use to work at Gazprom in the UK. Really interesting video and informative!

[@laurent4819]

vox comes out with T.V. level production for free. we appreciate your work guys

[@jimmymoore7113]

Worth asking how they fund it. Especially in the comments of a video about political influence worming into more mundane issues.

[@hoezhiwan]

@@jimmymoore7113 They run ads on their website and KZbin videos I guess. Maybe sometimes sponsors.

[@warbler4954]

sorry but vox be a joke sometimes

[@Vespertilio-Homo]

"free"

[@laurent4819]

Julian care to elaborate?

[@senthilkumarn4u]

Wonderful insight..👍

[@EverdeenM]

So basically European countries make deals with a Russian gas company. So we should blame Russia for advertising it. Western media has very investigative logic.

[@PhoebeHB]

7:33 cutter airways? Is that really how Americans pronounce Qatar?

[@firstlast7584]

That’s correct pronunciation

[@pankajuchiha9232]

@@firstlast7584 it is more like kataar

[@NoSlaying]

Im a Qatari, most of us dont care how you guys pronounce it, but in our dialect the "Q" is pronounced like a "G"

[@syahmisyahiranahmadridzuan1331]

@@firstlast7584 nope, not even close.

[@rakasasangma5423]

and Axel Witsel

[@_half]

Man I didnt know Switzerland was replaced with Italy. 4:42

[@yanavasileva23]

Yep, when Americans struggle with anything except the states.....

[@Jorge-kd7ww]

what? where does it say that?

[@_half]

@@Jorge-kd7ww bottom left corner of the screen

[@pesmobile4263]

"Money helps teama win major tournaments", shows picture of PSG winning Ligue1

[@arikristenson4787]

В любом случае, спасибо за видео. Я узнал что-то новое просто Россию, хотя смотрю только английский футбол

[@Armorius2199]

Have you ever heard of FOOTBALL!

[@gobimurugesan2411]

Europeans : so many mistakes in this video about football. Me: thinking the presenter must be from USA

[@Hallo-ex8nk]

Don’t care if he’s from the US. It’s football

[@akaksterc-ops429]

Hoi lol nobody gives, go cry somewhere else.

[@gymsserver2970]

Football , soccer it rlly not that big of a deal

[@gymsserver2970]

@@stormysamreen7062 I know it is, I use to live in West Africa Ghana, over there they call it football. So growing up I called it football, but then I moved back to the Us at like 8 years old. Here they called it soccer, so I called it soccer. It don't matter, people in America already know it called football in other places, it just don't matter. Soccer football, it still has same weight.

[@rizzorizzo2311]

The hilarious part is Soccer is a term invented by the Brits because they had several kinds of sports that they colloquially call football and wanted to distinguish between them. They didn’t stop using the term until it started gaining attention in the US.

[@michaeldisalvo3782]

Love the thumbnail, Forza Milik

[@borimfelipe]

Probably the best Vox video I've seen lately!!! Well clap clap done!!

[@AisuruMirai]

I'd like to interrupt all the "It's called _football._ " comments to interject: T-Mobile is not a cell phone company.

[@Derpywhalz]

AisuruMirai deutsche Telekom 👍

[@kwantookool661]

Did you know T-Mobile made a phone called the Revvl ?

[@az095966]

Football is all about bussiness, the value in terms of 'sport' has decreased in the last 30 years.

[@leonardoneves7450]

European teams had sponsors back in 1958. It has always been about business.

[@jakedeane5304]

Leonardo Neves you mean late 70s

[@Approvedhalalmemes]

What do you mean this advertising isn’t for direct consumers. I was in desperate need of RUSSIAN gas for electricity

[@wimvandenberg3339]

Yes but a particular cannot buy their gas directly at gazprom

[@Approvedhalalmemes]

Is was a joke

[@sebastianresch5146]

Super interesting report!

[@abdoomni]

it's called football

[@alex30425]

abdoo ragab Soccer ⚽️

[@hoezhiwan]

What? They are an American News Organization, why would they use UK English. So that they can confused the heck out of their intended audience?

[@Anurag-xe2jp]

@@hoezhiwan Also Soccer word is from England too.They just stopped using it over time.

[@Jorge-kd7ww]

no

[@MentallyOverclocked]

7:55 PSG has been owned by the state of Qatar since 2011

[@jonasschich5979]

Gazprom, Gerhard Schröder likes that.

[@juliusbeutler7090]

Noice

[@realprisec]

You do realised Gazprom is a Russian company right?

[@AP-yx1mm]

One thing the authors didn't talk about is that although the south stream has been stopped, there is an alternative turkish stream that goes more to the south-east but still through Turkey via Bulgaria and Serbia, reproposing the old path of the south stream.

[@cokezzz8249]

Man City: Oil fc Chelsea: Gas fc Man United: Glazer fc

[@prashr4075]

Ha ha ha ha

[@LiTgg]

Yeah but you don't have a problem using their Gas though.

[@nicholasmwangangi6257]

Liverpool: Banking fc

[@ryuuseiboi950]

Arsenal: Banter FC

[@aryyab6635]

NSX 55 I love how it makes sense coz their sponsor AIA produces bottled water 🤣

[@kavyajha4]

Worngly labelled Switzerland as Italy on 4:42! Why you do this Vox! Why are you Geh!

[@erickpalacios8904]

Wrongly spelled wrongly. How ironic lol

[@MinenArbeiterLP]

Swiss is italy confirmed

[@ripudamanz]

They have mentioned the correction in description

[@andrewj3177]

Y R U Geh

[@RafaelNadasiabcd]

For them, we're all the same lol

[@kundaimazarura367]

It was so obvious, As long as the fans see you as saviours of their club. The gvt will see you as an ally

[@kingskylord6099]

Take a shot everytime he says "soccer" instead of football.

[@stalinsdog679]

KingSkyLord different word for different country, this is a American company, channel so it make sense for them to use their word.

[@ExcelonTheFourthAvalonHeirs]

Take a shot, you mean shoot myself in the head?

[@uvuvwevwevweonyetenyevweug3450]

Bro I’ll wake up in an ally he’s saying it too much

[@emiliamazur5039]

I couldn't make it to the end of the video and I'm polish.

[@realprisec]

Stalin’s Dog Gazprom is Russian though

[@rodman728]

These videos are always way more interesting than my classes

[@danilosavovic3461]

6:07 KHM KHM something is wrong with the map

[@berendputten4535]

I learned something today, thanks

[@capricorn5465]

Hey, does anyone know the name of that psy-chill-ish background music in the beginning? would be really great

[@heavenlanes5598]

Everyone: It's football. FOOTBALL. Not soccer. Me: It's association football.

[@francesvonstackelberg4070]

So nice to know we all have our priorities straight; getting angry over the use of "soccer" in place of "football", instead of how ridiculous it is that two completely unnecessary industries support eachother.

[@andresleon5069]

Guess which one we can actually change

[@usen2446]

Gazprom also made a Roller Coaster in Germany (Europapark)

[@Stockbrot_]

5:44 Isn't translated right. It means we are trying hard at Schalke. "Gas geben" either means to go higher in speed on a car or to try hard. Although in this case it kinda is used as a pun.