Why were Andy Warhol's Campbell's Soup Cans such a big deal?

[@joeyogurt7356]

Can't believe only 300 VIEWS!!! This is a truly cruel world.

[@art_off_the_wall]

Thanks for watching! Feeling a little like Warhol working in advertising in the 1950s - working on making that Campbell's Soup moment happen!

[@deenaavers6946]

this video is soooo good an informative, you have no idea how much it’s gonna help me on my essay about art 😫 thank you!!

[@art_off_the_wall]

Glad you found the video helpful - thanks for watching!

[@redmesa2975]

My parents knew a prominent art collector & friend of Warhol. A year or so before Warhol died, he painted a giant Campbell’s soup can on a big pipe in the Powers driveway. It was about 4’ in diameter & 8 ft high. That Oldenburg was in their house too. Most of the other images you showed were too. I remember the Elvis. Look up John & Kimiko Powers .

[@art_off_the_wall]

That's so cool! How great to be able to see art "out in the wild", so to speak. I just feel bad for the plumber who had to work around a masterpiece when the pipe needed fixing!

[@drunkbygreentea]

sick video, this deserves more views

[@art_off_the_wall]

Thanks a bunch - that's my hope!

[@docmemphis]

Really informative. Thank you good sir.

[@art_off_the_wall]

Thanks a bunch, glad you enjoyed!

[@chrismiller3484]

Nice!

[@iainholmes2735]

Great vid. He was an amazing artist. He really asked us to look again at everyday things. And his art is worth every penny of $195m.

[@gigig6021]

Given that this whole thing was that art dealer's, Muriel Latow, idea to begin with... shouldn't *_SHE_* be considered _the_ genius behind his entire clout? I mean, *HER* idea is what ultimately "challenged" and "revolutionized" the art world non? He merely painted what she told him. Did he ever publicly give her credit for her million dollar idea?

[@art_off_the_wall]

You raise an interesting point! Warhol was famously cagey about the inspiration behind his works, all part of his relentless self-mythologizing. I do think Latow's role in the Soup Cans certainly deserves to be better known. However, much of what makes the Soup Cans influential are the decisions Warhol made when creating them: painting them in a flat style without visible brushwork, displaying them as if they were on a supermarket shelf, iterating to create other brand image paintings. So while Latow definitely planted the seed, Warhol made it into a phenomenon. As a side note, Muriel Latow ended up doing plenty well for herself - she went on to have a successful career as a romance novelist, writing books based on her extensive travels around Europe.

[@OutFMWBAI]

Very cool!

[@sgtgiggles]

Warhol was liked because “you need to like him”. No one knows why they like him. He was the pioneer of convincing you, “who are you to say this isn’t art”, which is a form of conning by gaslighting. He was basically a business man using art as a guise for his craft

[@art_off_the_wall]

I think that last part is really central to Warhol's project. Art has always been a business. What is the difference between Rubens' workshop and Warhol's factory? The notion of art existing wholly outside of commerce is mostly a 19th or 20th century development that obscures the true economic forces at play. I think Warhol was trying to push on that notion - whether you're a painter or a canned soup company, you're still just trying to move product.

[@sgtgiggles]

@@art_off_the_wall I don’t respect him because I don’t think he used art as an expression. Most artists believe in the message what of they sell. The Burger King ad was purely a scheme he got paid a grip to exploit. It was meaningless to him….I just can’t support a con man. It’s not belief or opinion I have, this is how conning works. He uses ‘meta’ concepts for deflection. It’s pseudo intellectual stuff.

[@mgtowchampion7961]

Jackson bollocks more like.

[@NinjaThatLongboards]

They're more impressive in person. You can feel his tortured emotions through the splattered canvases that fill most of a wall. Warhol's soup cans on the other hand didn't make me feel anything except confusion.