Why would the mother of New Jeans kidnap her own kids?

According to sources from HYBE, New Jeans creator Min Hee-jin wanted absolute power to terminate exclusive artist contracts at her sub-label ADOR. HYBE not only said no, it uncovered evidence that the request was part of a larger plot to steal New Jeans and run off with $200 million of HYBE's money. In essence, Ms. Min is accused of planning a corporate kidnapping of the company's #1 K-pop girl group while also pocketing the ransom money. OMG.
0:00 Intro
1:00 New evidence against New Jeans creator is really bad
1:45 Why she wanted the absolute power to fire New Jeans at any time
2:30 Koreans were first to doubt Min Hee-jin
3:15 Shift in Korean media?
4:33 Let’s get back to the facts
6:45 What does turning ADOR into an ‘empty shell’ mean?
10:12 What the HYBE board saw that shocked them
11:06 It really comes down to this
11:48 ‘Private Conversation’ - How she is gaslighting
12:39 Hybe has always said they’re mad about her plotting. But she says they’re mad about something else.
13:55 She wanted 200 million dollars and a kidnapping?
16:26 The ultimate backstabbing move: forcing HYBE to sell back ADOR at a clearance sale
18:00 Plans to blackmail HYBE
19:10 Expect a stampede when the Korean public sees the light
20:50 The legal analysis
23:40 Why the court of public opinion matters
25:50 Min Hee-jin likely to be voted out of the company
26:20 She didn’t understand the sub-label system at HYBE
27:49 Reclaiming Min Hee-jin’s 18% stake in ADOR
28:15 Expect rats to flee the ship if Min Hee-jin exits penniless
28:50 Why $75 million may not have been enough for her
30:30 Conclusion
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[@ArmantoAlex13]

I disagree that Hybe ‘should’ve been more clear’. As a business, Hybe did exactly what it SHOULD do and that’s quietly collect their evidence and air their grievances in COURT, not in the court of public opinion. This is how professionals work; they don’t play he said/she said, they don’t respond with emotion and rambling accusations that they know have no basis in law and are false. Hybe is going about this the right way! Her underhanded, planning and conniving (breach of trust), in business, is akin to treason. And just like the kind of treason we commonly know (of a King/of a nation), it’s a serious CRIME punishable with a jail sentence. But If you’re right about the way the judges work - pleasing the gp - I’m sorry but that’s absolutely atrocious - an absolute injustice to true justice.

[@nanisantiago307]

Well, you have said everything I was thinking

[@ArmantoAlex13]

@@nanisantiago307 💕

[@bookjeon7937]

​@@nanisantiago307sometimes judges did sway by public aproar,but in this case hybe is bts label that contribute quite significantly to korean economy,so we never know

[@Yoonji9212]

I've noticed that Hybe and Big Hit before Hybe always waited, collected what evidence they could and then they just end all the bs other tried to throw on them.

[@ArmantoAlex13]

@@Yoonji9212 YUP…in a professional, dignified manner!!!

[@soo-jinOT7seoulite]

Let’s not forget, she came in as a chief brand officer for HYBE and was put in charge for the creative direction for the new HYBE building. She had the dang nerve to put her sub label above everyone on the highest floor (16th) and put our BANGTAN on the floor below her!!!!!! BAYBEE, Bangtan IS HYBE and Hybe IS BANGTAN!!!! That should’ve been the first clue to what would come to be. She’s so arrogant and annoying!!

[@bourjoism3917]

I was saying the same thing it’s really frustrating to watch this woman trying to take over everything

[@eunchaneunchan]

May I know why they can placed Ador higher than Bangtan?

[@test-bt5zz]

True..She must be out of Hybe for many reasons

[@elizabethd5264]

She's got that over confident money hungry face. Although I understand her grievance with Illit, she was still having a good deal with new jeans

[@bqanto]

@@eunchaneunchan She asked for it and they gave it to her. I guess BTS also agreed, Hybe doesn't do anything against BTS's will.

[@nikonladyd4509]

You and Asian Entertainment & Culture are one of the few channels who provide accurate and relevant information on what is really going on. Thank you for your videos!

[@Imme_begin]

Yes. These are the two channels I trust on this.

[@Alice-gr6ps]

Yes! Also Reporter Kim KpopShock. All the others don’t make sense

[@DebishiOt7]

Yes agreed!!

[@ystrw]

@@Alice-gr6ps Came in to say this. He doesn't go as in-depth for foreigners, but he's keeping up with the events and presenting facts very clearly.

[@nikonladyd4509]

@@Alice-gr6ps absolutely. He is the other channel I believe in.

[@YolandaBonilla-ts1ot]

She is holding NJ hostage not physically but emotionally She is buying Korean people with her crying Using NJ in the meantime and abandons them later. Once she is settled having her own entertainment business

[@swift9112]

It works for Korean, sadly. I never thought so many middle class people have been holding grudges over Bang pd, just because he made so much money and success within a relatively short time. They think he should cash out from stock holding and share with Min hj. Because he made so much money in the music industry. Unbelievable conception. They forget there are so many other employees depending on HYBE assets. How is he going to move on to the next projects if he he gives money away without any plans? They have such strange perceptions about corporate assets or someone's success.

[@mbrr8616]

@@swift9112 the crab mentality is unbelievable

[@yen-8680]

NJ is already brainwashed, they will follow her im afraid. Hope im wrong.

[@test-bt5zz]

You are so WRONG abt her buying out korean people. Korean ppl are the ones who FIRST detected her WRONG DOING. Educate urself before acusing korean people.

[@bqanto]

You mean, when she gets out of prison?

[@meemac4709]

Note that last year it was reported that Hybe was considering the offer of SM to buy asubstantial shares enough to have control of the company. Later on, Hybe announced in black and white that it is no longer considering the offer after discovering some internal conflict within SM management. That only shows how careful Hybe in doing business. Another thing, remember the free concert in Busan by BTS, it ended that the government could not share in the expenses. To keep up their commitment, BTS proceeded with the concert their own costs and their company due to lack of time in getting sponsors. That to me show the integrity of Hybe that even if they are hanging on a cliff, it has deliver what BTS has promised to their Army. Surely that also applies to other Hybe's talents or labels. As a matter of fact, the labels under Hybe are growing fast. See the success of Zico ft Jenny of BP, it's a big hit! If she did not cause trouble for Hybe, that new girl group Illit would be debuting just fine without even affecting NJ's success. Besides, competition is healthy.

[@belaytriks]

That was Big Hit, not Hybe.

[@emacarvalho7889]

Competition is healthy up to a point

[@meemac4709]

@@emacarvalho7889 Until hate comes in.

[@swisscheese2705]

The fact that she is scared just goes to show NJ is easy to copy. Nothing special and different about the group.

[@tor13128]

Also, MHJ can't even say BSH or HYBE interfered with NJ regardless of how she twists the truth. Even if BSH didn't put NJ on his instagram, he never stopped their deals and ads and that's why MHJ has nothing to say other than twist the truth. In fact, the reason NJ isn't on his instagram is probably due to MHJ anyway.

[@victoriavierra-wong6177]

She killed New Jeans all by herself

[@Happysoul92]

I think it is greed. When you are rich, you want to be richer. Over confidence too.

[@emilyl1094]

@@Happysoul92 After working 10+ years in SM, she didn't have so much control, authority and shareholding under LSM who is a cunning fox and didn't trust her. During press conference, she said she left coz couldn't see eye to eye to LSM ideas. Really after >10 years? Hybe employing her was her golden opportunity and stepping stones to setup her own girl group and company/label using Hybe money.

[@emilylee9894]

MJH wants NJ to be her personal enslaved cash cows. She is a middle aged mother to no one, thinking only of a quick exorbitant payout while being willing to damage anyone who she thinks is in her way. She is playing the victim with textbook propaganda skills that some find clever but to clear thinkers, she is a disingenuous, manipulative, evasive, hypocritical, self absorbed, aggressive & delusional, Wolf Warrior Boss. She got caught committing insubordination, spying, leaking personal and medical info about Hybe's other groups members and their families because, instead of viewing them as part of the Hybe family, she saw them as competition only. She couldn't share the winnings, she wanted to be the only winner and did not care if she was a shark creating blood in the water, thereby ruining others debuts and comebacks. Let's hope that she has not manipulated & contaminated NJ and their parents' into unethical or illegal actions. They need independent legal counsel.

[@Adobongsinigangnamangga]

And she will blame it with every one 100% lol

[@lotta7235]

She couldn't. They are not dead. But they need to stay in Hybe, not with her.

[@michaelmitchell7350]

The woman who put up no money and now owns 75 million in stocks from ADOR is saying that HYBE has her in a slave contract😂😂😂😂😂and HYBE gave each member of NEWJEANS 5 million per member after one year this whole thing is hilarious. Min Hee Jin has showed her cards and when the dust settles she will be fired. Question is will NewJeans give up everything to go with her.

[@swisscheese2705]

If I were NJ, I will stick with HYBE. MHJ is bad news, she is only after her own good.

[@fxrivrgirl]

Yes this will hurt new jeans way more than mhj no matter what plays out She's using them

[@ArmantoAlex13]

This battle has nothing to do with ‘Korean culture’! This is 💯 a business issue. And manipulation is universal…we don’t need to be Korean to see exactly what she’s up to! We’ve had her number right from the get-go!!!

[@safzaf4204]

TRUE all culture are easily fooled by crocodile tears especially south asians like us although at the end of the day once the rough water of emotions subsided asians are intelligent people and will see the truth for what it is as a nurse i pity her the family must help her address her mental state and seek professional help

[@Imme_begin]

What it has to do with Korean Culture is knowing how to manipulate the public’s opinion. I assume what he said about the court system is correct, and if so, Korean public opinion is HUGE.

[@ArmantoAlex13]

@@safzaf4204 Exactly! If I had made that person’s comment, I wouldn’t have used the word ‘fooled’ because yes, it has negative tone, even with that not being the intention. We ALL at different times in our lives can have our thoughts ‘clouded’ by someone who is trying to manipulate; but when the evidence starts to be made known, people (the Korean people) begin to understand the truth.

[@ArmantoAlex13]

@@Imme_begin I literally just heard that part from this content creator. And if that’s the case, I’m sorry but that’s absolutely atrocious - it’s a smack in the face of true justice.

[@ekuniverse1]

​@@ArmantoAlex13 You can still be fooled, because how do you know if both HYBE and Ador is giving full context of the situation? Both sides can specifically pick certain parts of evidence/conversations and frame each other to win the public. That's why the court/legal process is important because then they can defend their statements with full evidence and context.

[@rexalexmacedon]

min heejin is setting a bad image for korean women in the corporate boardroom. it is bad enough that management in korea is made up mostly of men. but her example will set a precedent of negative imagery where women executives are unreliable, unprofessional, and untrustworthy. who would like to work with, or invest in, someone who is scheming and manipulative enough to destroy shareholder value?

[@skarbuskreska]

Most important, women will be labeled as emotional, the millenia long narrative that we just slowly tried to bury. Why I think it's more damaging than manipulative etc.? Because even if you can't blame a lot of woman of being evil, manipulative etc., you can still say "but see, they are ALL still emotional"

[@MinJi_Scarlett]

One of my 1st thoughts, she set women back with her antics of manipulation. I can imagine allllĺl the drama and intrigue behind the scenes.

[@justinek3349]

Yeah I kinda feel like people siding with her shows a sexist attitude like oh poor helpless woman. When she’s clearly not.

[@dorkshoujo]

Yes😓 this has been my issue from the beginning because the sk feminists were or are still on her side so when eventually she's proven guilty, how would that make the sk feminists look?? 😓 i get there are extremists in any movement but people like her can ruin the original goal of such movements. I like the fact that she revealed hybe's dirty laundry like the old men heavily drinking, golfing etc bcuz that's common in a male dominated field but that doesnt excuse her for doing something illegal😅

[@hinatananase621]

It's so obvious she's done something bad because if she was innocent, she would turn in the laptop instead of prolonging this entire situation and putting a bunch of groups in front of her to shield her crimes. The fact that she has been doing this since February this year says everything that she was about to do some illegal stuff further than it is now. It was all about her greed and not about New Jeans. To say the group was mistreated, when she has yet to prove it herself. If they were mistreated, she would've reported it, but she hasn't as someone who "cares" about these young girls. Well, when she goes to court, the public won't be there to defend her at all. It'll be her, the judges, and HYBE.

[@emilylee9894]

There may not be specific laws for stealing talent but there are standards of ethics in business. She committed insubordination, spying, defamation, character assassination and breach of contract.

[@noraschmelebeck1014]

Bravo 👏 👏 👏 👏

[@maafremsayablong]

Let's be real, New Jeans don't need MHJ, she need New Jeans.

[@NowAndToEternity]

Pretty much all of East asian fans would disagree. That is why most are on Mhj side. Newjeans members maybe good performers. But Mhj is the brain. The members themselves are on Mhj side as well as staffs and industry insiders. Either you are too naive to see that or you are not a fan at all.

[@maafremsayablong]

​@@NowAndToEternity Yes, I'm not a fan of New Jeans, I'm just being reasonable, New Jeans not only an amazing talent but also already huge and well-established brand, unless deliberately they will not fail with or without MHJ, but on MHJ side without NJ she has nothing.

[@benedictamensah9510]

​@NowAndToEternity who do u think trained new jeans as trainees? She got the girls as already trained girls, so is not like she groomed them. Also who's money were they using for their video shot ,customs ,song writers, etc, do u think it was mhj? Then u are the crazy one. Her so called special concept was a copied from a Jpop girl grp, what u thought no one wld find that out? Girl hype dnt need NJ ,they need Hype. Do u think when they go with mhj they're going to get the same financial support and connections?. Also who do u think hv the connection that got them to perform at the cocehala, award shows and be brand ambassadors? It was all through hype connections, mhj dnt have any Intentional connections dear, all her connections is limited to SK. Girl wakeup frm ur dream, wash ur face and face reality. If they move they loss all the international connection and ambassador contract. We even pray they go with mhj so that they loss all the connections and start frm scratch and see if they survive lol. Also are u frds with the girls personally to know if the girls also support her or ur just accepting wht mhj said? Hv u heard it frm the girls themselves or hv they posted it themselves who they support? The ans is no they hvnt, but just because mhj have said the girls suppost her so u are blindly believing her. This shows how narrow ur mind is that u are easily manipulated lol.

[@Gusei]

@@NowAndToEternity Crazy being a fan of a group but not thinking they are anything without their creative director... Big slap in the face to an artist I would guess. Also would not trust MHJ words that the members are really on her side until they themself say so, she has already pulled some lies and using them to gain sympathy very clearly.

[@NowAndToEternity]

@@maafremsayablong yes Nj is talented but so does IVE, Le Sserafim, Babymonster, Illit, aesepa, nmixx, itxy, gidle. Yet why is Nj on top rn? Just a wide guess but maybe their concept, direction and management actually cares and guide them in the right way. From songs selections, producing, outfits, choreos, makeup, shooting locations, storylines, collab, promo schedule, even the light stick is unique. All of that came from Mhj and her close staffs. Without Mhj the members are just talented performers. But without Newjeans, Mhj still has her brain. So dont you worry about her having nothing. You are just too shallow to see it.

[@mlc8484]

Remember that HYBE has never taken anything to court for which it does not have evidence......also why did this lady want more time before going to court?Why would she refuse to hand over her computer, which is property of the company? What would she had there? Hmmmm someone who is innocent and has nothing to hide wouldn't do that.

[@Yoonji9212]

Yep. Hybe is always prepared.

[@livingsweetly5481]

HYBE's measured responses and not stooping down to her level will serve them well. They are just getting started with her, and will leave no stone unturned to obtain evidence. Perhaps she came into the company with this plan already in mind. The reality is that HYBE could institute legal proceedings against her until she has nothing left. NJ members and their parents must take their rose-coloured glasses off quickly, or they will end up like Fity-Fity. While some of the South Korean public currently support her, she will soon feel the people's wrath for fooling them.💜

[@Yoonji9212]

Hybe may be not be perfect but they are always professional. I've noticed that CEO's from Korea acting like teens or like it's some kind of kdrama. It's freaking business not a playground 🤦‍♀

[@fxrivrgirl]

I worry new Jeans won't fare well Mhj is using them

[@beany1944]

MHJ played the victim and drama queen, but never mentioned the laptop she refuse to give back to Hybe, that is Hybe's property. What is she hiding on there.

[@leilaakiona9457]

I thought NJ were making a comeback? Why would she say this if they are making a comeback? I honestly don't understand her? She's making big money, she's the CEO and she's still not happy and satisfied when there are so many people who have so much less. Shame on her, she is not a victim, she is just greedy and underhanded. She deserves nothing.

[@Tiaraly666]

She’s arrogant and overacting with hybe team labels. Well maybe because of she from SM. 🤷🏻‍♀️ And she confident 100% that Korean will support her well

[@Dashomin]

@@Tiaraly666and the koreans are

[@Dashomin]

@@Tiaraly666they are blind

[@swift9112]

I think she's overplayed in her hand. Even if she is super good at what she is doing, no one is invincible or irreplaceable in the job world.

[@emilylee9894]

The problem for her is she pushed for so much so quickly and so aggressively, that Hybe stopped being gullible and became suspicious and performed an audit. Then she was caught "red handed". Then Hybe filed a police report when MHJ refused to surrender her laptop which happened was just before NJ already scheduled comeback. Her last demand for renegotiation was about the end of February and level of demand would have required an emergency board meeting during which the Board would have denied her request (for the reasons that were stated in this video).

[@Department_of_Justice]

Your words bring sanity back!

[@alfahchong2850]

She saw$$$$$$, she thinks is easy Bighit could groomed Bts to build Hybe and she could also do thesame with newjeans to build her corporate company big. Nut case.!!! Bang PD is too lenient and kind to her.

[@CBROT7]

Stating a new label called AWINDOW I’m so done with you!!!🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣 I do love the breakdowns keep it going! 💜

[@elp9319]

I was laughing as well🤣🤣🤣

[@iamxristine]

Hahaha! I was abt to write this same comment. Instead of Ador, maybe Awindow. Hahahaha!

[@Stella_louiseW]

All those money are BTS hard earned money!!! This is unacceptable. Hybe is at fault here for giving her all these. Now that this criminal lady is outta hand they realise.

[@raemontargaryen3005]

this is exactly why Hybe’s mind game works. he know how rabid bts fans are, and will quickly jump on conclusion whenever theres anything that “slander” them whether its true or not. some people need critical thinking skillz

[@Stella_louiseW]

@@raemontargaryen3005ironically its min her jin whose slandering them. Cursing at everyone and literally throwing young girls under the bus to cover her predatory criminal acts. Have you ever seen a 100 million dollars? You could help a country with that. And bang shi hyuk just gave this woman millions just because she demanded she wants her own company handed to her! Even though source and bighit has been planning this girlgroup for years to debut under source music. She even took everything from source music! We are the ones who pay to the artists. Of course we will be angry

[@Kmeel11]

​​@@raemontargaryen3005 other fandom are also jumping on conclusions and targeting BTS and hybe ..so they are also doing wrong....

[@charstar386]

That would be like saying it’s your fault for trusting someone who betrays you.

[@skybluegreengrass4301]

Rabid koreans are attacking BTS, LSFM, and Illit over lies and MHJ's fake tears and yet Ifans are the ones who lack critical thinking? You should look in the mirror because you obviously didn't use your brain.

[@amelias.2509]

As an American, I thank you for your coverage of this and past incidents in the Korean entertainment industry. Korean culture is fascinating and complex and these situations are hard to keep up with. When I think of what happened to Lee Sun-kyun and what almost happened to G-Dragon its scary! Min Hee Jin is coming off like a crazy, evil nut. And do not even think anyone can start weird rumors about BTS! Army will not stand for it! Anyway....you're the best! Thanks for all you do.💜💜💜

[@The_Super_NOVA]

Yes exactly! The international fan news sources I've watched on this issue specifically seem to be just NJ fangirls interpreting everything through rosy stan glasses. They're not giving an objective and informed account of the situation. They're just siding with that psycho lady and playing all their victim cards then calling it "news" .

[@Sixdery]

Min hee jin should create nj by her own money from the very beginning. but in this case, she used hybe money, facilities, connections and more now she want to seperate nj like this ? that's not how the business goes old lady...

[@leexeseul]

The invasion of privacy excuse, is like if the husband finds out his wife is cheating on him, and files for a divorce. But the wife starts gas lighting, why are you looking at my phone and invading my privacy? It doesn't make sense. 😅 Even if the plan was not 'real' and imaginary, I wouldn't want someone who hates the company to that degree be seated in a ceo position.

[@elp9319]

It’s odd that she would protest about invasion of privacy..did she not FIRST reveal private conversations between herself and chairman Bang? So what would the difference be between what she did at her press conference and HYBE presented in the public/court?

[@AlexaOleksa]

It is still "the intention" - the documented intention to do crime is punishable as well.

[@bqanto]

@@elp9319 The huge difference is that Hybe disclosed an official process such as the audit and the reasons why it was requested. Instead she published screenshots of their PRIVATE conversations. A disgusting thing to say the least.

[@leexeseul]

@@bqanto It’s a common strategy in Korea Law process. Instead of random civilian jurors like USA, the case will be solely decided by a single judge. If the judge decides against public sentiments, whether for good or bad, the judge will be ostracized and called to be fired from their job. It’s kinda super flawed system. This is MHJ’s way to fight back.

[@Fantastikitty]

Is it invasion of privacy if you are stupid enough to use comany equipment for these discussions?

[@bangtanfan8465]

She’s a scammer. She wanted her own company but didn’t want the trouble or expense of setting it up herself. So she got this big company to do it all for her then planned to take it from them. She explained this herself at her press con, literally told us her motivation: “I know that it would have been best for me to spend my own money and make a label. The reason I joined the company was that it had a set system. The family, the employees, it was easier for me to pay them. But if you make a new company, you inevitably become poor. But I wanted to fulfil my potential.” The callous selfishness of this is bad enough. But to carry out her plan, she has instigated hate trains against LSF and ILLIT, and is running huge smear campaigns to defame BTS. This is unforgivable.

[@rizahdetorres7585]

SHE JUST DESTROYED NEW JEANS 😢

[@Tiaraly666]

I hope hybe and the fans protecting the girls career and they are still young. I don’t want new jeans flopping because of her plans. Enough for SM but not doing the same thing for HYBE.

[@JO-qn8gy]

Toxic Bunnies are still supporting Min Hee Jeans 😂

[@rizahdetorres7585]

well it will always be about The LAW and not who supports who. Who has the most VALID evidence that is acceptable to the Court. She should VALIDATE all her accusations because that will be scrutinised. Goodluck to her in the future.

[@emilylee9894]

​@@rizahdetorres7585Hybe has solid proof against her.

[@user-sv4vr7xr9w]

@@Tiaraly666I’d be very surprised if they succeed to their potential if at all. Their fanbase isn’t that big and they are supporting MHJ. Then they have the hurdle of Army. MHJ bringing bTS into this enrages them. They never forget.

[@VAngel876]

Leave ADOR and Start AWINDOW 🤣🤣🤣🤣🤣🤣🤣🤣😂😂😂😂😂😂

[@laiamchronicles]

Noice 😂😂😂😂

[@VAngel876]

@@laiamchronicles Can't claim it he said it.

[@emman.8655]

Was chuckling at that too😂

[@mlc8484]

LMAO XDDDD

[@taeggukie_BTS7]

He's so real for this😂

[@Toni_313]

I know something was fishy when she did that interview saying “she and she alone was responsible for new jeans success”, I was like wasn’t she supposed to be like a creative director 🙄, HYBE did a LOT for her too much if you ask me, Korean gp falling for those crocodile tears is crazy to me

[@lotta7235]

Judges should follow the law, not public opinion... 😳

[@Dibee1971]

What REALLY pisses me off is that there are 5 young ladies who are stuck in the middle of this greed game! Lies and deceit - it’s Fifty Fifty all over again. The idols will and always have been pawns in a game of power hungry entitled humans who ultimately want more money whilst their own artists are lucky to get a few bucks.

[@skybluegreengrass4301]

Ador has only one group under them. Nj didn't even sell as many albums as TXT. They didn't tour. Their earnings is way less than 10% of total earnings for HYBE. So what justification does MHJ think makes her worth more than 2 million dollars. She isn't even worth the 2 million considering how mich money she lost for HYBE with her antics. She deserves to go to prison penniless and Bang PD better start using his brain and not whatevee he used with MHJ. New Jeans also needs to pay back the 5 million dollars each they got, that they didn't earn. Giving them as much as they made in operating profits makes zero sense and Bang should have known this.

[@skyraywastaken]

why new jeans have to pay back for? you want to talk numbers is it? for 2023 album sales Seventeen 15.9 million album sales (Debut 2015) Txt 6.5 million album sales (Debut 2019) *NewJeans 4.2 million album sales (Debut 2022) Enhyphen 3.8 album sales (Debut 2020) Le Sserafim 1.7 million album sales (Debut 2022) HYBE's total net profit for last year was 183.4 billion KRW (~133.2 million USD) Newjeans net profit for last year amounted to 26.5 billion KRW (~19.25 million USD) so its not way less as you stated. come on now, debate all you want but don't drag their success. even bts members individually sold less last year. Jungkook 2.7 million album sales V 2.25 million album sales Jimin 1.75 million album sales this what happen when your niche market got shared

[@ekuniverse1]

Imagine how much money Newjeans would make if they did tour. They're already starting off with a "fan meeting" at Tokyo Dome. That's how massive they are, they haven't even reach their maximum profit. That's why HYBE wants to keep them.

[@belaytriks]

Probably most of that comes from their brands deals and modeling gigs.

[@skarbuskreska]

​@@skyraywastakenyes, they had a profit last year, they also had dept the first one, so how much was really left? I don't mind artists getting money, it was just too early too much. And I believe that it was done to groom them and their parents into believing that they are best with her, because who would say no to so much money, right? And look, bad Hybe doesn't pay as much to their artists (in reality not Hybe but each label), you better stay with me. If I could bet some money, that as soon as she would have crafted her own label out of the theft that she planned, NJ would gat way less and she probably would have them move to a smaller apartment, because "poor me, I have to start from scrach now again, and invest on my own, I'm sorry I can't pay you that much, just wait a bit", and wait and wait and wait ....

[@adrianep5106]

I just can’t understand how anyone can be on her side. HOW? The manipulation and betrayal is so obvious.

[@belaytriks]

I wonder the same and I am being canceled every time I ask one of her supporters.

[@adrianep5106]

@@belaytriks I imagine if in their personal lives, someone borrowed money from them to enter their group, and then planned to destroy their group’s image to kick them out and take control. I don’t think they would be so friendly.

[@bqanto]

Koreans are gullible. Sean explained very well that this is because it is considered rude to doubt the good faith of someone in front of you, so it is a socially unacceptable attitude. It all falls within the social framework of the falsity in all human relationships, even between parents and children and between spouses. Of course this doesn't apply to every single Korean you may know, but it is their system of social relationships. I read that Korea is one of the Countries with the highest rate of scams, for this very reason, people out of kindness trust those who are more skilled at pretending and manipulating. It's the same reason why Fifty Fifty trusted the producer who convinced them to sue their label, and then were left looking like idiots when the court ruled in favor of the label. Only one among them had the good sense to make peace. Now the same is happening with NJs and their parents, all Korean and all gullible. Imagine how much pressure and manipulation MHJ applied to the girls and their families, in private. None of them will ever have the courage to be so rude as to not trust her.

[@ERICASHANNON]

​@@belaytriksIt is pointless to ask a K-pop fan why they believe what they do. Most can not have a dignified conversation with someone who has a difference in opinion. To be honest I think most follow what they think the majority believe, because they repeat the same excuse. Some of them follow what the Korean fans believe because they think they know more because they speak Korean. Which leads me to think that these are much younger fans because all Koreans who speak Korean do not think she is innocent.

[@emilylee9894]

It seems that MHJ never viewd herself as a collaborator, team player nor a cooperative while at Hybe. All others she viewed as lesser opponents, even those who accomodated and facilitated and even funded her demands. This is why she chose to go to Hybe and because she views them as gullible. She is a middle aged mother to no one, who has a delusional inflated sense of self and gives off Shark/Boss/Wolf Warrior vibes.

[@user-yn1xj7fw3m]

You are spot on, you read her so on point. People need to focus on facts and evidence, legality of this case.

[@cherylbauman7191]

If the korean people cant catch on they need to watch kdrama 😤 😅

[@julialim3210]

Great analysis and clarity. This is a case of pushing hype too far. Fundamentally it boils down to greed, power hunger and delusion . Because of her creative talents she has been able to’get’ so much per her demand.. she didn’t know how to stop!

[@anneprendergast7834]

I think it’s fascinating that Korean’s always insist that International fans don’t understand the situation (gross lyrics in Cookie/press conference/legal action) maybe we don’t understand certain nuance, but we aren’t stupid. And if they want to be a world class group, then they need to be aware of International opinion, otherwise just sell in your domestic market and don’t promote yourself to us.

[@user-dw2gu9ep5c]

The cookie thing is hilarious because when you translate it to Korean the lyrics barely change they still have the same meaning

[@anneprendergast7834]

@@user-dw2gu9ep5c yes because if we take the “nothing to see here” approach (I don’t) then the song is unbelievably juvenile and banal. It was a deliberate attempt to be provocative/controversial for publicity with barely plausible deniability, which again takes the public for fools.

[@dahlialavender7551]

@@anneprendergast7834 If you care so much about the lyrics, then why don't you investigate this issue? During the press conference, MHJ said that she was threatened with NJ's OMG music video. If you look at the lyrics, OMG is a worship song for the 'Dahn World'. But the MV is criticizing it by portraying those who believe in 'Dahn World' as patients in mental hospitals. Dahn World's symbol, the Bear, appears throughout the MV without any context. When the OMG MV was released, the public criticized MHJ and thought that the the MV was so creepy, since the pure, youthful concept of NJ didn't match the setting of the MV as a mental asylum. People didn't understand why they had to take such a big risk that could ruin the young group's image, and they got confused by all the weird symbolisms and allusions. But now that this issue was brought to surface, people realize that the MV makes perfect sense if it was about 'Dahn World'. Even the narration at the beginning of the MV by Hanni alludes to a cult ideology. Not just OMG, but there are too many evidences alluding to Dahn World in Ditto, ETA, ASAP, as well as in other groups like lesserafim, TXT, and gfriend.

[@santikri]

Hybe is being professional. They are considerate of their roots (SK culture) while also embracing how well established, highly respected, centuries old companies all over the world do their business. MHJ is doing how showbiz does their version of reputation mgt - short term, low level, unsustainable.

[@SuperJanieg]

The fact she won't hand over her laptop and Hybe had to go to court to obtain permission for a board meeting with her because she wouldn't agree to one makes it obvious to me that she has stuff to hide. Hybe are 100% right to only release so much information and keep matters behind closed doors is the correct way to deal with this rather than tbe crying, poor me performance of mhj. I saw on Arirang news that her use of slave contract was incorrect as that refers to artists not the ceo of ador/a window. The lawyer being interviewed also said if it goes to court there will likely be three judges not just one. Love your take on this it aligns with many of my own thoughts ❤

[@soomi]

Oh I am sitting this one out til the end. I am firmly seated for when HYBE plans to strike and take her nonsense down. I am not a HYBE enthusiast either, but this is such a clear case of Bang PD being a real victim here. I am waiting for them to 'end' her (career). She's been extremely unsafe to minors and used toxic media play to get people to talk about said minors. I'm appalled. If you're still out there streaming NewJeans, I beg you not to. It's hard, but these girls are just as unsafe as LOONA was. If not way more. Keep the energy consistent.

[@Fantastikitty]

I love NewJeans, and I also am horrified by MHJ's behavior around young artists. The Cookie debacle and her trying to speak for them in this situation are both unconscionable actions. Those girls need a new head of their label or to be moved under another Hybe label.

[@coleslow5519]

Hey, a korean lawyer & youtuber "아는 변호사 Korea Lawyer" posted a video about this. She explains very well how Min Hee Jin worked in the invertview to get a public interest with a detailed information. It's interesting to see how Min Hee Jin targeted a certain group of people (female, younger people, average employees) to get them on her side. I hope you watch it, and share it in your video too since she doesn't offer english subtitle. Your audience would love to see it, and learn something.

[@orchidmsc]

It's too convenient to sabotage HYBE while Bangtan is away. In the end, they will find a way to fire her, cancel her contact, and replace her with another director that plays off of 90's essence. I do feel for Chairman Bang. He's had horrible luck with girl groups.

[@BhaktManomandirVihariniUma]

I am not even Army but even if hybe got destroyed BTS aren't going to affected because their fans are super loyal and didn't Stan them for company they were in and Hybe doesn't equal to BTS.. stop equating BTS with company lol

[@orchidmsc]

@BhaktManomandirVihariniUma Well, I am a staunch ARMY and I am not equating them. Big Hit is a private company so they cannot be affected. Chairman Bang made sure of that. However, HYBE was made by BTS and how they do affects HYBE but that was not my point in the initial comment. You misunderstood me and ran away with it. When BTS is present, HYBE is stronger than if they were absent. Her timing is take action now.

[@barbaraburrell5618]

​@BhaktManomandirVihariniUma BTS built Hybe with their work & persistence. Also as a group, the 7 members are like the 5th largest shareholders, due to shares given to them by Bang when Hybe went public. It won't affect their career because they are under BigHit, which was given full independence & became a private company (for BTS) while Hybe has public stocks. So yeah, this is why ARMY associates the members with the company they built

[@Lea4holidays]

What I don’t get is why she’s not FIRED! Laptop is company property, it should be returned or considered as stolen & get the police to go get it. HYBE is the mother company so I am confused on why NJ & their families are ignoring HYBE. She can’t steal something that doesn’t belong to her. She needs to be slapped with fraud & theft. My opinion.

[@immealldayeveryday9425]

Because it’s a process

[@vybzalways5293]

She refused to resign and firing her will be a process .

[@belaytriks]

It is not that easy.

[@skarbuskreska]

The lawful process takes time. They would have fired her better yesterday, but they can't if they want it to be lawfully and prevent future lawsuits by her, she plants hurdles at each step they need to go and delays the process, they already filed with police and judical system, but it all takes tiiiiiiiiime.

[@darkcheron]

Corporate action requires due process. Due process usually involves a notice to explain, then admin hearing, then action. This is to make sure the company would not be accused of constructive dismissal.

[@zakithitwala2203]

She flew too close to the sun. Her ego and hubris got the better of her. Her manipulation tactics will fail eventually

[@charstar386]

I will never understand the animosity against HYBE. I’d like to know one thing they’ve done that’s horrendous or illegal, like SM. I think it’s solos and antis trying make HYBE look bad because they created BTS, who they look at as a threat. La q

[@bqanto]

Koreans cultivate ambition as a social value that will lead you to work hard to get more out of life. But unfortunately they always combine ambition with envy, so they hate anyone who is lucky in any aspect, in this case the work and economic aspect, wealth, power, the creation of a titanic, innovative and visionary company like Hybe . It must also be said that in Asia for thousands of years those who have more have horribly crushed those who have less and that corporal punishment at work is still very frequent there, so in principle the Koreans, in these conflicts, are always on the side of those in a lower job position.

[@bqanto]

It's the same reason why Asian fans regularly protest against labels to defend idols, as if the label isn't literally the company where the idol works. Just yesterday Korean armys published a protest and threat announcement against Hybe in defense of BTS. But even in this case, the very fact that the expression "slave contract" exists to indicate the average contract between the label and the idol explains the substratum of these behaviors.

[@ERICASHANNON]

It's crazy one moment they are praising Bang PD for creating BTS and giving them control of their career and the next moment they are calling him an incompetent idiot when things don't go the way they think it should. This is the behavior of BTS fans both Korean and internationally. As long as BTS have been in the entertainment industry under the watchful eyes of bang PD who got them this far, they know what they are doing and how to handle internal issues when they rise. The current situation about HYBE not protecting BTS against ties to a cult and publicly hitting back at MHJ after press conference is just childish. For the fans that been around since the beginning or before they were global would know that BTS had a lot of rumors and accusations thrown at them for years without BigHit or BTS commenting on them. to this day they handle such accusations in court. Speaking out about the current situation with MHJ is petty. HYBE is a global company and they are handling this situation with dignity. At the moment it is the fans causing more harm to the BTS. As for NewJeans unfortunately it's their own CEO.

[@virgievitug5018]

Truth will prevail

[@gidero]

At this point if youre still on Min Hee Jin's side, you arent looking at the evidence. PERIOD.

[@ERICASHANNON]

No they are not focusing on the evidence, I see Korean comments talking about how nice and dedicated she is to NewJeans, that all she trying to do is protect them because she cares for them so much. They take other people's opinions about what kind of person she is as face value. They never mention what she is accused of, her not giving the laptop, not answering one of the journalists question at the press conference about the files on her computer. They bought into her appearance and demeanor at the press conference. When HYBE confirmed that they were auditing ADOR koreans where on HYBE's side until her press conference. Koreans are very fickle and seem to go with the options of the majority instead of seeing out the facts and using their own brain.

[@bumbee-li6hb]

In those ss Mhj shared, bang said he would treat Mhj better than directors. And she was literally using bang's words to drag him down. I want armys to support Hybe and ignore all the criticism it's getting. Antis and haters of hybe are coming at hybe artists again and again and ignoring all the facts. Le sserafim, ILLIT and Bts are the real victim here. I hope their fans would support them.

[@bqanto]

😱

[@ERICASHANNON]

This is common sense to fans who have a brain and can see what's going on instead of following others. Their is no BTS without HYBE. BTS and Bang PD endured a lot to get HYBE in the top position they are I today. HYBE is not the problem it is MHJ. Subtitles were not needed on that press conference to figure that out.

[@bumbee-li6hb]

@@ERICASHANNON suddenly all the antis and haters are being together and attacking on Hybe as well as Bangtan making the scene worse. And people are actually shifting their interests from What Mhj did to Bts and how Hybe doing everything wrong. A company is not operated by Emotions and these people are being too much emotional after Mhj conference.

[@ERICASHANNON]

@@bumbee-li6hb Unfortunately there have been a lot of haters that have been wanting to see BTS's demise for some time because it's not their favorite idols in the global position that BTS is in. They see this as there chance to strike and they are taking it but it will not work. MHJ threw just about every idol under hybe under the bus but NewJeans. I belive this became part of her plan, she waited until they were all in the military. The fans attacking HYBE, i want to believe are minors or illiterate and don't understand the law of why she just can't be fired and why HYBE has not done a press conference of there own. You just can't lay out all of your arguments and evidence for the other side before you go to court or the shareholders gather. And there is definitely more if she has not returned her laptop.

[@bumbee-li6hb]

@@ERICASHANNON yes. I was thinking about people why thinking Nj is safe with Mhj and siding with her. Seems like everyone is against hybe and Bts. If This much attention they had given to their idols, they would have made some records. I hope that hybe will get justice for the damages that Mhj done

[@chichairdo]

If she really needed that big money to achieve her dream, own company - to attract investors, pay off for big expenses, hire people, for press, etc…- she should go out there and ‘earn’ it, ‘not steal’ someone else’s, especially that some one else worked their blood n tears, and grounded body n soul, and put ‘EVERYTHING’ into, to create this from nothing, from rock bottom. If MHJ were to do the same and show me that, I will respect her in a heartbeat. But this, trying to steal and demanding ridiculous amounts of funds only for her interests, is a serious crime and she should be seriously punished.

[@Kasuct]

The real issue in Korea is. They know it’s a Con from the start. But they want to use this from the start. So many different big groups of interests are using this situation to establish their beliefs and their agenda and voting power. Big entertainment companies trying to buy or make their’s great by hitting Hybe and BTS. That’s why it’s chaos. Everyone knows the truth when they saw her crying event. But how it is understood, delivered to who doesn’t know, written in history, and used is purely intentional. People are talking about it to make profit for themselves. By making Min a Hero, a Victim, a ROLE MODEL, a Talented Woman in poor sad terrifying disgusting work environment. And want to make this new comer successful company Hybe to loose their reputation and money because its just satisfying to fail making BTS and Hybe ugly. New Role Model we have now that is praised so much Korea. So twisted and dark.

[@Kimbley-ry1sx]

A window?! I can’t! 😂 💀 somebody has to make Squid Island happen for her 🤣

[@lathavaratharajan5071]

Her ideas are great, though malicious, who knows what and whom she was colluding with, it's been plotted with some huge financial backing.

[@shellingp8050]

It's a shame that New Jeans is the one going to pay a price for what’s going on. What do these young girls know about the business end of this business? They, of course, believe in what MHJ is telling them because she is the only bond they have. They will believe whatever she tells them. They are babies in the industry.

[@Imme_begin]

It is sad. I hope there is a way to get them away from her and pray they can eventually see the truth…

[@neljade3341]

It's almost similar to 50/50 gg, where the girls' parents only knew or talk mostly to the front person-Givers (in charge of music/direction, etc) and not the owner-Attrakt (who invested the money by mortgaging his house, mom's jewelries, etc.). Until the end most of the parents believed that the front person is the one with the power. MHJ has the same color as that Givers guy.

[@belaytriks]

They have even more information from the media than us, if they do not want to know... It is up to them.

[@justlibby2142]

I don’t feel sorry for them they are choosing their side

[@KpopUnniesUwU]

Fifty Fifty and Newjeans, companies hired young children/ adults so they can control them!😢

[@bourjoism3917]

I think there was a plot to take down HYBE while BTS is at the military people are behind Minheejin it’s why all of this is happening now they send protest trucks and ask BTS to leave HYBE ..I genuinely think powerful people are behind Minheejin boldness..so we should all be vigilant and support HYBE as much we can until the boys are back no matter what

[@Musicgeek97]

You are right. I think they thought during BTS military other groups could one up them and break their records but when they saw that that wasn't happening and that they had to now compete with not only BTS as a group but also with 7 other solo records they thought why not bring down hybe. Look at the timing right before jin is going to be back from the military. isn't this all too much of a coincidence? First it started with the lesseraphim hate train, then illit then mhj and hybe controversy now cult allegations that too against hybe and BTS members. This is all seeming like a smear campaign to me the more it unfolds. Just like the break wings project. But BTS has army and we'll survive this too.

[@Sherluck93]

​@@Musicgeek97 Of course! ❤️‍🔥 🤝 💜

[@bourjoism3917]

@@Musicgeek97 true …I was arguing with someone working at HYBE yesterday..u won’t believe what this Korean person was telling me..saying BTS can’t even sing they are not exceptional to be exempted from the military no one forced them to go and they should leave HYBE I was truly baffled about these people who r profiting from HYBE and BTS but hate them..envy and jealousy seem to be what drive these people it’s why we internationals should stand up and not be fooled

[@friendlybobbi]

MHJ hasn’t turned over her laptop which is company property to the Hybe audit team. There is clearly content in the laptop which would be extremely damaging to her, otherwise she would have turned it over in a heartbeat. She is a company CEO and a shareholder. Typically a CEO who is not happy with the way their parent company is treating them either quits or sues the company. Her behavior has been outrageous and unbecoming of a CEO. I don’t think that any corporation would tolerate such behavior from their CEO, or would even trust such a person to be their CEO. She may have the support of Korean fans, but investors are going to run away from her, unless they’re gangsters. In which case, she would have met her match.

[@Duca_Duca]

HYBE is a company that is challenging to take a global share of the new era entertainment industry by making full use of new technologies. To achieve this, they need a huge amount of capital, and they are working hard to become a big company, so it is almost pathetic to see Koreans who do not understand their achievements or efforts attacking HYBE and venting their frustrations. But what's even sadder for me as a Japanese is that Japanese people have the same reaction as Koreans to HYBE, who have overcome historical barriers and chosen Japan as their partner in this great endeavor. How can we get out of this negative loop? It's a very serious and difficult problem.

[@MoonstoneStarChaser]

Agree and nicely put.

[@ERICASHANNON]

Not to mention that BigHit, HYBE's sub label is the company that lead South Korea on the global path that they are on. No company is without flaws especially when you are trying to grow into different areas of entertainment on a global scale. HYBE having BTS under one of it's labels has brought so much money into South Korea's economy alone which has trickled into other areas of Korea's economy such as tourism, food, K beauty, K dramas and many more. This all due to BTS and BigHit/HYBE bringing attention to South Korea in a way that no esle has or could. Korean's were in awe three weeks ago when it was announced that HYBE was now a conglomerate and had only only praise and admiration. One press conference made then forget that they all benefit from BTS and HYBE success either directly or indirectly. Most of the BTS members make donations to various organizations, hospitals and schools. All of the global sells from HYBE profits, and all of the other Korean industries that export products globally due to their success is recirculated back into their economy. All citizens South Korea benefit in some way because of HYBE's success.

[@jisooschrist9717]

A label not called “Ador” but a window 😂😂

[@Saint..oversinners]

Awindow stop!!! Ahahaha love the way you fit it into a perfect picture...thank you so much

[@alazycalm]

So MHJ is making up to K public that NJ need her protections.....well I never heard any from Bang PD saying BTS cant live without him, I need to protect our boys blablabla, I think it's the worst to an artist without self-development and cannot servive without MHJ PD. In fact only BSH needs BTS and they resigned the contract with Bighit 3 times that's a lot of trust, BTS totally had abilities and money to establish their own brand or sign to western big labels in second contract after 6 years' hardwork but they didn't, now see the difference and problems on 2 years girl groups asking for indedpentant by using corporate's aka BTS money

[@justlibby2142]

Agreed they are not just using their money but there subscribers and connections which are invaluable

[@skarbuskreska]

Yeah, when ppl say that NJ are dependent on her, nothing without her concepts, I don't know if they don't get how insulting that is. Just imagine she slips on a stair and cracks her skull or any other accident that can happen to all of us all the time, like you can be the best car driver but some other drunk idiot is not e.g. Based on what these fans say, NJ carrer would then instantly be over. Either they are talented as fans also claim, then they can adapt. Or they just relay on her concepts alone, in which case fansxreally say it's not the talent of the girls.

[@justlibby2142]

@@skarbuskreska agreed it’s like she thinks she is the artist and they are nothing without her that’s just fw

[@rauhinawinitana540]

I'm on Hybe's side. She's just greedy and power hungry. Creator of her own undoing.

[@7sweetsuga]

MHJ turn in the laptop 💻. She got something to hide.

[@AwakeningWings]

What if she's hiding her weird art ideas in there and doesn't want that stolen? I mean, she works with a company so her ideas aren't just her own. So, she should just turn in the laptop. Why hide?

[@neljade3341]

​​@@AwakeningWingsshe is being paid millions for that work/ideas. She is using company hardware to do that work and on company time. Thus, the company owns them all... If she wants her own ideas, do it in her personal computer. That's what you do when you work.

[@Zoidielicious]

@@neljade3341 Although they are in the same mother company, they have individual creativity. You cannot use an idea from another label and use it on a different label. That's not how creativity works. What's the point of having a creative director of each label if you're only gonna use another creative idea of another label?

[@AwakeningWings]

@@neljade3341 I know, that's what I meant ☺

[@AwakeningWings]

@@Zoidielicious She is also the creative director of HYBE as well. She came up with the rebranding name "HYBE."

[@sugalover93]

i remove all the song of new jeans from my playlist..and i never watch their mv anymore..block their ig, block their twitter.

[@ROADTRIP2024-ve3ec]

BTS made HYBE. New Jeans are the new kids on the block. I'm keeping it 💯! MHJ should change her career to become a dramatic actress, not a CEO!

[@carlagirl7]

I wonder if there is more stuff on that laptop that she does not want ANYONE to see. Why has she not turned that in yet!?!!

[@EM-rm2xh]

She originally tried to debut her group under Big Hit (which is the only independent label under HYBE) and was told no. THANK GOD.

[@brownskin.jalayah.addison1804]

Have anyone ever thought that she and SM Ceo are working together to take over Big Hit Hybe, or they are trying to make them look bad. She is not turning in the laptop because it has all of the information they need to get her out of their company. Hybe need to come up with a way if you work with them what ever you are doing on their on laptops it will automatically go to company internal system where they will know what's going on with their workers are planning.

[@eileencritchley4630]

She can still work on her laptop off line from the main server which is problem.

[@Sherluck93]

Yes, I've suspected her to be a mole, not just a greedy CEO.

[@aishabailey3568]

The audacity to act up so much, when she didn't even contribute her own money into acquiring those 18% stocks! The level of entitlement she's displaying is mind blowing! Stellar woman right there!🧐👀🤔🎭 And the award goes to....💐💐💐💐

[@tipennya]

She really may have just ended her kpop industry career. Nobody is gonna want to work with her anymore, everywhere she goes there is a wake of mess left behind her.

[@lanasoso5330]

She want everything end up losing everything actually no matter how much Korean people empathize with her I will never get how they don’t see the facts , it took me couple of hours to research what she is doing. I don’t even know who is she or NewJeans and it’s so obvious it’s not a brain who will do all of this to bully her , is she think she is in high school. I don’t even talk about hype in general this is unheard of a company to take order from a sub label they own, they free to debut an artist or delay it depends on their benefit. She is not trying to release a Mozart. Symphony that she is so tortured that her creation is delayed. where is the laugh if this is a joke 😂😂

[@susanhamilton961]

I love your videos~ cutting through the bull and making sense of situations that most people just don't really understand or research for truth about. Your perspective is illuminating and I wish that you had a million more subscribers~ cuz honey~ there's some 'splaining needing to be done so that the picture is crystal clear to them😊 best wishes and thank you!

[@maibara1151]

New Jeans is such a talented group! Can she really disband New Jeans? HYBE should terminate her immediately, fully support New Jeans and get them performing again, not get caught up on the politics and avarice of a marketing executive just looking out for herself. Although I know little of the South Korean music business, however, business is universal and corporate greed is always a layer to consider.

[@Imme_begin]

I don’t think it’s as easy as you think. There are legalities… and Hybe is a public owned company… they have to follow procedures and laws.

[@skarbuskreska]

Hybe wants to throw her out and keep NJ. Problem is, it takes time to do it lawfully, as she refuses to go, to hold board meetings etc. Basically for each of their business moves, she lays hurdles, and they have to go to court to still make them happen, like the last one where a judge had to decide that yes indeed ADOR has to have a board meeting, and then later on a general share holder one, which could take weeks. Another problem, she groomed the girls and especially the parents so well, that they even refuse to pick up the phones and hear the Hybe side of it. So all HYBE can do now is wait for rhe meetings to happen, kick her out, and only then would the parents have to listen to them as under the recent contract, she can't take NJ with her. Unless someoe would break the contract and just pay the fines, which would be pretty big I guess.

[@kallandas]

People ignore the fact that mhj starting from 0$ contribution to 18% owner of the company. She mostly got what she wanted for the past 2 years which virtually never happened. Even their app was developed by Hybe staff, not ador. Hybe looks like the naive party to the level of stupidity. Mhj is a classic double thinker. If I do everything is good, if any person other than me does everything is evil and copying.

[@charbay5389]

It smells Treason against HYBE

[@jordangomez6378]

More on the Bots part, if you go to the comments in any of Lesserafim, Illit or BTS social medias it's plagued with the same kind of comments. The cult thing, insults, death threats and other kinds of harassment. All those accounts have one thing in common, no profile picture, no followers and are recently created.

[@lindajohnson325]

I wonder who has organised that!!!!

[@neljade3341]

So true! Newly minted YT accounts who only existed to leave poisonous comments. I noticed it too.

[@SLite930]

Thank you so much for cutting through the BS in this mess.

[@EnjoyingLife2024]

It's curious some people are accusing you of being a HYBE agent when there are now several Korean lawyers, Korean business consultants, and Kpop industry analysts all agreeing with your assessment of the situation; 1. Min Hee Jin (MHJ) was attempting to do something very wrong. 2. HYBE is facing a highly-destructive situation never before experienced by a Kpop entertainment company. This contagion must be stopped. The Korean people really need to understand how dangerous MHJ is for their entire country. The Kpop industry has lost 1+ trillion won since the MHJ drama started. Investors are hesitant to keep their money in the industry. This isn't good for the Korean economy. This is a disaster and with every new revelation it is more of a disaster for Korea's entire entertainment sector. This isn't being emotional. It's a fact and it can hurt Korea as a whole. As a new international fan of Kpop, I thoroughly enjoy the music and am learning so much about Korean culture by events like this MHJ-HYBE dispute. However, I must admit this is a bit too scary to think one CEO could bring down a whole industry simply by going to the public for sympathy. That level of destructive power is frightening. How can Korean people continue to not see what's happening here? 🤯😱

[@Angiieisme]

Eu não tinha pensado por esse lado mais é verdade

[@tokyobento]

Whatever the outcome, you know someone is already writing the K-drama script for it!!

[@junerabin]

Why are the parents not picking up the calls of HYBE?

[@AwakeningWings]

Maybe they don't want to get involved.

[@emilyl1094]

NJ members and their parents are probably being brainwashed into listening solely to her instructions and don't trust Hybe. Have they forgotten that Hybe is the owner of Ador and fully supporting them financially from the very beginning? MHJ is simply greedy, ungrateful and manipulative.

[@rebeccaavoca9143]

cause they belive in MHJ - like FIFTY FIFTY case ..

[@aoh4905]

No education. Easy to brainwash. It was planned remember.. we knew this over a week ago and the food they sent to the parents out of respect.

[@eslnter]

It's because from the start the parents already have issue with Bang Si Hyuk, as he delayed and almost caused Newjeans not able to Debut.

[@TonyMontanaNYC]

Thank you for breaking things down and posting. I Appreciate the insights.

[@okeydokeysan]

will never understand why majority of the Koreans decide to side with her after her press conference, i agree with you every bit! I am not a hybe fan but i just hope NJs, Lsrf and Illit will recover from all this corporate war

[@entropyawylli24]

Plz make a follow up on the supposed complaints to HYBE from ARMY. It seems fishy too...why on earth should ARMY attack HYBE during this sensitive time?

[@star2like261]

This makes me more suspicious about how she got into the company!! Affair gone wrong blackmail. Because for me there’s too many things that don’t make sense about how or why she was given the role of CEO, shares etc. Because it’s not like her reputation was a secret. I wonder if that’s where Hybe might get themselves in trouble?

[@OT7Armymom]

🤣🤣🤣🤣 the truth is and will continue to come out.

[@tokyobento]

It’s all about Intellectual Property law.

[@Taecoconut]

And contract law

[@entropyawylli24]

Thank you for bringing accurate information on this..

[@Alice-gr6ps]

She got too greedy and is a traitor. If any of us did this at our companies we would be fired immediately! Ppl are getting played by her victim act to avoid the facts 😂

[@covera135]

Hybe is a conglomerate. Their intentions are obvious and self-explanatory (i.e. profits). I understand why they move the way they do. MHJ is the only party here trying to sell us on some non-money related bogus pretense and, unfortunately for her, the facts aren't helping her case at all.

[@earlysy4284]

HYBE react graciously because they care about the artists, staff and the fans who’s invested in the company. MHJ she only think of her.

[@user-kq9xp4nt1t]

Her biggest mistake was dragging BTS into all this mess. Hybe was patient enough, now they gonna use all their lawyer departments to expose all her lies and crazy shaman calls. If I was her I would already pack my bags with my mouth completely shut. Can’t wait to see Hybe legal actions consequences for all the rumors and her her actions.

[@MrTobi013]

I just finished listening to G Idles' Super Lady as well as Le Serafim's Smarter and came to a realization...these songs have a right to be bangers. The songs' concepts for both groups were different, but you could blast them in your ears for hours on end, while right now NJ feels stuck in the same aesthetic they debuted with, the pretty, innocent 90's type girl group and songs (not that I'd want them to start taking their clothes off to prove anything). I like their vibe and songs, but this mess is showing to become more expensive than they're worth. While (G)Idle and Le Serafim aren't the first groups to do those concepts, they're out there pushing out hit after hit and no offense, I'm not seeing NJ or the apparent aesthetic they've been copying from MHJ doing anything new, or releasing a huge hit like Super Shy. Nobody's going to win this. NewJeans' name and image has been tainted by all of this, and if they ever get back on stage, this is going to follow them like a bad smell and fans aren't going to forget this nonsense no time soon.

[@skarbuskreska]

Any NJ fans siding with her should go back to her old Interviews and see how much she praises the talent and hard work of the girls, and how much she praises the sjccess as herself. Because that was the time I became extremely sus with her. And that was like one year earlier. BTS is the biggest group in the world for years now, and I yet have to hear BANG PD say something alike to "that was all me", he even dissmissed he has a formula and it was the boys that made it happen. And that's how you praise your group, you make it about them in the first place. Hope she gets kicked out, then the girls get a good rest and mental healths professionals on their side from Hybe, so they can heal from that, and start over new. If they somehow want to terminate and go with her, good luck to them. She's just in it for herself and I can see her discarding them, as she said she likes to start from scratch and is also obsessed with innocence and youth, unfortunately we all age, so do NJ members.

[@sisssss6827]

I hope the mess that HYBE going through right now doesn’t affect Katseye debut. They’re debuting next month.

[@HadassaMoon144]

They should wait... Illit just debuted and this mess is happening.

[@user-kj4mh5mj7e]

My only question is: why did Bang Si-Hyuk end up giving her so much?? The only reason I can guess is love interest...... because if it was a pure professional business relation, no one in their right mind just give away their hard earned money. Yes, she did bring in max profit through new jeans but in the corporate world even the best of best employees are never rewarded with money and shares that would end up putting the company at risk. He either really trusted MHJ or simply was his love interest.....😂 Love truly is blind MHJ was plotting a take over ever step of the way, right under his nose and he was blinded by love.😂 This is similar to Cinderella's story: the father brings in the step mom (MHJ); she brings in her children ( NJ); step mom plots against Cinderella (BTS) all the while the father is blinded by his love.

[@justlibby2142]

Totes agree silly bugger

[@ahantu]

While you can speculate the "love interest" theory... Based on some videos I had watched awhile back, it appears that Bang Si-Hyuk has a big heart. He has helped artists who were in a slump or have potential, without asking anything back. If my memory is correct, one artist I remember mentioning this is Baek Ji-young (or some big name Korean female singer).

[@chingguaniyo244]

Bang PD received a lot of help when Bighit was on under. He is paying it forward. He knows the value of helping people and the karma of it. But MHJ is a snake that does not deserve his help.

[@lifeinalittlehouse2210]

Its good to see that not all korean media are criticizing bts and hybe..coz thats what i read in all korean articles.

[@beccal.5369]

Thank you for the facts. 💜

[@elizabeth3230]

I think HYBE’s strategy in asking for the laptop is to get her response. Most companies networks have access to every laptop and I believe HYBE was looking into her activity long before they alert that they had a problem. I’m not a IT guru but I think most companies use this practice with all employees. Even if they are not aware of

[@sugalover93]

i block new jeans to spotify

[@dahlialavender7551]

WHAT..it's not New Jean's fault, it's the company's liability!!

[@karlacamarillo9501]

All I can say is that I knew something was gonna happen as soon as BTS enlistment,"out of sight, outta mind". One thing is for sure , as soon as the members start finishing their military service, things are gonna change. I wish I could be a fly in that room when RM rips everyone a new one. They only trust people that have been with them since day 1 and went through the struggles together plus they have papa Bang.

[@justlibby2142]

I think Kim Seokjin is gonna end some of this shite when he gets out next month. I bet they have all got together and worked out how they gonna deal with it. Also they know army are fighting and protecting them

[@belaytriks]

​@@justlibby2142Yes, Seokjin is returning next month and he kind of hinted he will make public his return or do something for ARMY live next month. And six months after J-Hope is back, it will take more time for the rest but Jin is one of Korean bias and J-Hope got a lot of recognition in the west from his "Jack in the box" album.

[@maramac42]

You're so right in your opinion. And the subject is so interesting. Also, it's what she's NOT saying... e.g., only *one* member of NJ was quoted as phoning and crying etc. That's called 'chaff and redirect'. What about the other four? What about the laptop? What about relevant matters? I wish that there was a full translation. The nuances of what she's saying are so important.

[@sama4248]

Hyein was the member who was crying bc articles were coming out claiming she was “shading” illit that’s why MHJ stated that she was crying and said she wanted to go on phoning and clear things up

[@Lightningbeam94]

I think it's because we're not part of the korean society that we were able to spot bullshit a mile away immediately

[@urbndaze]

Looks like she learned a lot from her old boss at SM on committing crimes. Wasn’t Lee Soo Man found guilty of embezzlement?

[@kathrynyoung7829]

It’s a silly plot, there is a clause in her contract that prevents her setting up a new company for a couple years. She’s a disgrace, it’s hard enough now for women to take up leadership roles, and there she is behaving like a brat and making people think women are too emotional to be in charge. I really dislike her for that. HYBE has so much on her now, they don’t have to share it with us. We just need to wait for the share holders meeting.

[@Tiaraly666]

Mistake hybe to choose the wrong person .