Why you need to know about game theory.

[@AnandiBotanicals]

Since you mention Human Behaviour, the study of which has been winning Nobel Prizes, albeit it Economics (Daniel Kahneman, Abhijit Banerjee).., it would be interesting to take a fresh look at Game Theory through the lense of Behavioral Neuroscience (Behave - Robert Sapolsky) and Cognitive Bias.

[@Hoffibranding]

Thanks for the thoughts and comment. There is definitely so much convergence with the thinking across the subjects I remember reading Daniel Kahneman's book (fast and slow) a few years back and think I will go back and see if there bits I could bring to the thinking. Thanks again for the inspiration.