It will be very interesting to see who the next generation will be.

Thanks for the kind words. Happy new year.

At the minute it isn’t even that yet. However along with the other cultural references begin to show their heads I hope that it and they are a sign of change.

I heard a few discussions around the idea of how this might be the case let’s hope the trailer is what will actually be in the movie.

@@Hoffibranding I think the biggest take-home here leads to a much grander point about the human psyche at large TODAY, as opposed to decades past - And that's that our general collective way of thinking simply doesn't want to live in that classic culture of fear anymore. People at large these days are becoming more drawn to the positive things in life, like hope for example. Fewer people than ever (relative to population) are tuning into the news because they just don't want to be fed what doesn't feel good anymore, and 99% of our news media is driven by fear. Hollywood is also being CRIPPLED by this realization right now because they've just been doing the same old thing, movies about disasters, etc. And box office returns are lower than ever. Hence...A new story that humanizes Superman in a completely different way this time, so that hope has a completely new perspective. I dunno, just spitballin' here!

Let’s hope the movie turns out to be what we are hoping for.

We will be looking for people to try it out in January for free so keep an eye out.

Indeed. Do you think people would be interested in stories of organisations /people who have been successful in let’s say more socially minded ways?

Thanks for the thoughts. Yeah we have been talking about this a bit further and there definitely doesn't seem to be you must go down this route. We were saying that it perhaps depends on context. What is the requirement or scenario you are aiming to consume content. So is it for education is it for entertainment. Perhaps that changes the nature of following people and or subjects. Very interested to see what other people think. Thanks again.

So just the same as if you follow someone. Thanks for the comments. Not sure what your reference is regarding social media. However the change is profound because of the drive and reward of creation of niche content versus how social began which was through personal connection. Enjoy the myth.

@Hoffibranding I'm something of an artist and I got tired of seeing pictures of women instead of art that would inspire me. I just use social for communication now.

Definitely. And it’s only the ones that people see films being made of that think are the ones that were sold. My understanding is that iron man until a few months before had also been licensed.

Very nearly 😀

An itch that needs scratching.

Thanks for the feedback. Do let us know which bits you thought repeated too much.

I think the fomo aspect is definitely something to think about for a future follow up video. I hadn’t quite thought of it in this topic area but can definitely see the link. Thanks for the thoughts and feedback.

Interesting read, thank you for posting! I am also neurodivergent and agree on your take on FOMO. Another aspect, in my view even more damaging, is the sense I get from the world that we are collectively un-learning our ability to exist and be happy within diverse groups of humans, to feel connected to and interact with others who don't all share our own views. Because this is not something we are born with, this is a skill that we learn and get better in by actually interacting with others who don't all share our own views. Today's technology allows us to aggressively seek out only those contacts that we specifically choose, while existing in the physical world without any real interaction / interdependence / care for the rest. People are more and more self-absorbed and seem to view those around them not really as fellow humans any longer, but simply as obstacles on their way through their day. This manifests in reduced random interaction with strangers (further increased by the ongoing loss of third places), lower regard for others in daily things such as queueing at the grocery checkout, exaggerated suspicion of strangers, increased road rage, a hardening of political stances, more and more us-versus-them mentality, loss of progress in the acceptance of minorities, gender diversity, etc. The rise especially in the younger generations of people who will cut each other out of their lives at the first sign of disagreement or interpersonal conflict is really worrying me. I don't have any good answers to this.

Thanks for the thoughts. It feels as you say so multi-faceted that it’s hard to see a “fix”. I think maybe the first step is to try and be as open as possible. I know easier said than done.

@@Hoffibranding On an individual level, I think the focus does not even need to be really on trying to "solve" anything, but to live by example and to remind others of the beauty and importance of real, meaningful exchanges in our daily lives. If more people become aware of the sanitised, narrow lives they are living, bigger changes can follow.

👏 well said.

Thanks for the feedback I’ll be sure to check those suggestions out.

Thanks for the thoughts. Definitely feels for us at least now that a looked after small group of people committed to working with each other had incredible opportunities for the future.

@@Hoffibranding yes

I think you might be right.

@@mikepict9011 yeah I think you’re right. Sports and a load of different music genres are by far more influential. I guess the hope is that with influence they don’t become diluted. Thanks for the thoughts.

@Hoffibranding high hopes ....." in russia drinkimg is a subculture " high hopes also haha

I thought you were gonna say you hoped it wasn’t going to get diluted 😊

@@davidwiley3845 I think that’s really interesting. And maybe that’s a way of looking at building these that last.

@@millersadventure I’ll definitely check out Jimmy. It’s going to be interesting to see how they adapt moving forward I kind of feel that convenience might test Certain sub cultures and while not an inherently bad thing I wonder if it may dilute their uniquenesses.

@@Hoffibranding I think new ones will arise.

Definitely up there for sure, its been great having the support thanks so much. I was looking back at the first videos and we definitely feel like the presentation has got better. Great idea regarding looking at collaborations. Onto the next 12 months.

@@Hoffibranding awesome man

Haha. Yeah I really enjoyed this one. I think the parallels between the two are really interesting, and I think even if you don't see this one it's a great tool to use when looking into innovating.

@@Hoffibranding agree

It's quite hard to pin it down isn't it. On one hand we have a world where I think organisations might push back on AI and maybe there might even be "AI not used" almost like the "organic" in foods etc. Then I think there is the opposite to this which is the ongoing arms race for eyeballs. Where I think people will use AI as you say to attract with "what the hell happened there" moments. It's going to be an interesting ride for sure.

thanks and don't forget you have a few cameo's in them.

@@millersadventure I’ll definitely take a look. Thanks for the comments. I think something that the feel element of the brand gives is that it also allows them to move into fashion more easily or any direction to be honest, as feel isn’t necessarily a measurable functional performance based thing. That’s why I think the recent Zendaya ads have also worked.

@@Hoffibranding yea 100% the tangible intangible

That's so strange. We have been watching a lot of him lately. Maybe the algorithm is listening 🙂. There was a talk he did about time and how Google wouldn't allow a scenic route to be punched into google maps, because it might show bias. It's hopefully all a sign that we might be moving away from pure measurable efficiencies. Thanks again for the support.

@Hoffibranding that's mad. Yea maybe perfect timing. His stuff is so interesting.

@@mattbennett2090 cheers mate hope all is good with you. thanks for the feedback glad your enjoying the vids.

@@millersadventure I’ll have a think and see if I can make a good video out of it. I’ve been thinking about one around how films discuss showing and not telling so maybe that’s a way to share the thinking. Thanks again for the thoughts.

@@Hoffibranding super interesting

Thank you sir. Appreciate the continued support.

@@Hoffibranding no probs man. your stuff is super it will blow up soon.

@@rhysmilesthomas1453 thanks for the feedback. We are keen to do a few more around similar themes. So keep your eyes peeled. Thanks again.

I think that’s a great way to think about it. We definitely have to find meaning in what we do. Otherwise as you say we will never think we can achieve anything. I think it is also important that we share stories that are realistic because it feels like the unobtainable ones are just that and are leading us down a path of vanity metrics.

Totally​@@Hoffibranding

Thanks for the thoughts. It definitely feels like we are beholden to a particular view of innovation and I hope in the future this changes to something that looks to the benefit of people as apposed to profit.

@@Hoffibranding I also hope that we develop economic democracy and discard that which seeks to commodify everything and grow infinitely.

​@@BrickGriff Hard to explain in text but we believe the closer a person is to where the money is spent the better. without seeing the impact and effect of this then businesses are only going to continue to grow at a scale that's out of touch.

@@Hoffibranding I'd rather we treated money like the dangerous, addicting substance that is it. It's the one thing that most of society will praise a person for hoarding despite the damage that does to society at large.

Thanks for the feedback. Have definitely enjoyed trying out different things over the last month or so.

Thanks for the thoughts and comment. There is definitely so much convergence with the thinking across the subjects I remember reading Daniel Kahneman's book (fast and slow) a few years back and think I will go back and see if there bits I could bring to the thinking. Thanks again for the inspiration.

Thanks for the feedback. Look out for some future ones.

Thanks for the feedback. Still very much learning the ropes on presenting.

@@Hoffibranding Take your time, no pressure, just enjoy it. Fun and interesting video mate!

@@anvitsharma4885 cheers. Will do. Slowly but surely.

Thanks so much for the feedback.

Thanks so much glad you enjoyed it.

Thanks for the feedback. Going to be super exciting over the next few decades or so if they get the go ahead for the bigger loop.

Thanks for the feedback. It's always going to be a balance as to how much you can fit into under five minutes. However would love to do make along video about him in the future.

Thanks for the feedback. I haven't seen the show will have a look and see. If I were to guess perhaps trying to make the show feel a little nostalgic? but again would need to see it.

It’s very much spot the difference.

Thanks for the feedback and glad it’s got you thinking.

The decision of whether you wait for it to load or try and force quit once you realise your mistake. 😀 glad you enjoyed the video.

If we’re honest yes. It’s important to be clear about you and your goals etc. but we can get too simple that in the end everyone starts looking the same. It also feels we need character now more than ever. Glad you enjoyed.