Will AI Automate 95% Of What Marketers Do?

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Sam Altman thinks AI will do everything but 5% of what marketers do, what does that mean?
Kieran dives into how to be in that 5%, since that part isn’t going away. Learn more on the biggest mistake marketers are making with AI, what that 5% includes, and what Sam’s quote actually means.
Mentions:
Sam Altman blog.samaltman.com/
Midjourney www.midjourney.com/home
Timestamps
00:00 Sam Altman's quote on Ai.
03:10 Three buckets of how to interpret Sam's quote.
09:10 Specialize for career acceleration, collaborate with AI.
12:06 AI to revolutionize proofreading and editing processes.
16:19 AI as content assistant still has limitations.
19:10 Kaya startup agency integrates AI into marketing.
21:06 AI as peer, better at tasks than us by 2029.
25:05 Podcast focused on you becoming top 5% marketer.
29:25 Automate tasks with AI to improve efficiency.
31:10 AI will enhance marketing, redefine work impact.
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Host Links:
📲Kipp Bodnar, / kippbodnar
📲Kieran Flanagan, / searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

[@MATGpod]

Use AI to your advantage. Use AI tactics 10x your business by downloading our FREE Marketing Report 💥 clickhubspot.com/7l7

[@PM-st6vu]

what a channel recommendation! Glad to come across your channel

[@RAZASHARP]

great video! in you opinion..what's the 3 AI apps that are a must for a agency just starting? thanks

[@jaanireel]

00:02 AI may automate 95% of marketing tasks 02:01 Positioning ourselves for the future with AI 05:52 AI will automate 95% of what marketers use. 07:59 AI agents will automate code writing and bug fixing, leading to commoditization of coding. 12:12 AI will automate content creation and editing tasks. 14:09 AI app enhances marketing agency efficiency. 17:42 AI will lead to more bespoke agencies run by experienced marketers 19:28 Future agencies will be run by AI specialists and deep marketing experts. 22:52 AI tools can help in content production but still require human touch for higher quality. 24:30 Marketers can utilize AI to expand their creative capabilities. 27:56 Humanness in marketing is irreplaceable by AI. 29:43 AI will automate tasks and allow marketers to focus on timeless marketing principles. 33:16 AI automates integration of client data for better insights

[@user-jh2qx4xg6o]

Subtle ad for Polo?

[@searchbrat]

😆I know right, I only saw this when our producer called it out in post edit, doh, they need to sponsor me

[@lucasaikins]

your tag is still on your shirt

[@sornenukoh8121]

He can use AI and edit it out😅

[@RAZASHARP]

@@sornenukoh8121 or premier pro. lol

[@searchbrat]

I know, rookie mistake ! It just arrived from Farfetch and I put it on without thinking!

[@sebastianzimmerhackl3849]

Dont Support farfetch !!​@@searchbrat

[@gwynmorris7199]

Fantastic... Wow eye opening opportunity.

[@jamshidali1727]

Yo, this AI video is wild! Speaking of automation, DoYouMail makes cold emails a breeze, only $40/month. Killer reputation and setup! You should definitely make a vid on it.

[@TadehD]

these guys are dope ! thanks

[@Osvaldo187]

Well damn, your video Will AI Automate 95% of What Marketers Do? had some brilliant highlights! I have been a fan of Mystrika, as it has revolutionized my lead gen process. You should definitely consider making a video about it. With its detailed analytics and unique email warmup feature, it is a game-changer in the industry.

[@dannyquiroz5777]

Only a marketer can extract the full marketing potential of AI, I know this because I’m not a marketer and I struggle significantly in this regard.

[@toofattoskate1]

Really informative Video. thank you

[@heynandy]

Love this episode Kieran. Solo show or not, you always make it entertaining AND insightful.

[@ShaamJones]

That tag is too much of a distraction to watch this.

[@searchbrat]

🤣

[@theplacebodealer]

There is a problem with this line of thinking though: AI being useful and overhyped are not mutually exclusive. I can both use and be curious about these tools while also thinking many claims/predictions are wildly exaggerated, bordering on fantasy. I'm sure that AI will have a big influence on productivity, cost, and scalability. It's not a fad that's going away. Like you, I use it a lot for brainstorming, drafting, research, etc. Even incremental improvements could greatly enhance usefulness. However, I'm also sure that Sam and MANY other AI bro’s and startups are overhyping their products. They make a lot of claims to promote their interests while there is no guarantee that LLMs will actually get us there. Many skeptical voices in the field think we are on the wrong track entirely. AI-washing and misinformation are rampant, just like with crypto, blockchain, and web3 only a short while ago. While I'm not suggesting AI and crypto are on the same level, there are many similarities in terms of hype, baseless assumptions, and sketchy reports, papers and demos. As well as inflated asset prices. Web 3.0 was going to kill everything. Crypto was going to overtake money, and we needed to "blockchain and NFT all the things." Disruptus maximus! What happened? It's the same here. People who had no idea what GPT was even a thing a year ago are now proclaiming they have seen the "AI future." This excludes the fact that the models we have are not really "AI" in the first place, which is what a lot of the predictions and claims are based on. People feel and speculate strongly about these things while understanding very little and are just parroting something they heard. I think the idea that "we are close to AI takeover" is mostly an illusion, but time will tell. At the end of the day, companies and marketers who are better at creating and communicating added value will always win. If you are a cookie-cutter marketer or agency, you were always replaceable. But that becomes increasingly more obvious if a tool can do your job at 60-90% quality, at 1000x speed and a fraction of the cost. Interesting times for sure!

[@Dineshpacherwal]

Damn, AI might take over soon! Meanwhile, DoYouMail will sort your cold email game. $40 a month, killer health scores, and easy setup. Would love to see a detailed review here!

[@petebrag]

for some reason, i feel like buying a Polo sweatshirt.

[@Mightyflynn77]

If AI can replace marketers who tell you they will "break things down for us" then this is a good thing

[@dreamineering]

Sounds like you are talking about a business engineer

[@vabp8985]

Hey Kieran legit question: where’s your accent from? You speak a lot of words very differently than what I’m used to hearing anywhere including “marketing”, it’s quite unique

[@MenuPrices]

Ireland

[@jakobbourne6381]

The AI-powered capabilities of *Phlanx's caption generator* ensure consistency in your brand messaging across various social media platforms. Whether you're managing multiple accounts or campaigns, you can trust that each caption aligns with your brand identity, fostering brand loyalty and recognition among your audience.

[@BrianFrenchinternet-marketing]

Good God you repeat yourself over and over again.