Will Reliance DEFEAT Nykaa? | Scale By Airtribe | Product Case Study

[@sangmitraaa]

I will always support a women led brand more, Nykaa is my go to app for beauty shopping. Tira is doing well and it will ultimately benefit customers because of this competition.

[@airtribe]

Definitely! Customers stand to benefit from the increased competition!

[@flame-u4g]

typical online feminist

[@jishraque]

Reliance always copying others and bullying others. And be very careful of their discounts.

[@airtribe]

Their famous strategy as said by an analyst is to absorb losses and drain out their competitors!

[@flame-u4g]

lmao wtf is nykaa then?? they copied it from the west nd this is not bullying it is business which online wokes like u wouldn't understand

[@pawanraj8248]

Copy saying others copy lol

[@hansiparam7960]

I like nykaa's UI, used tira but uninstalled as they used a bad delivery partner. I prefer nykaa. 😊

[@airtribe]

That's a unique stance, not widely shared! Although we have a lot to compare the two platforms bases their features, points of service like delivery time, partner are more important as they directly interact with customers. Fair point!

[@trendingsoup9821]

The way Reliance is strategically positioning itself as a everything under 1 roof brand, I won't be surprised if Naykaa's dominance will soon have a fierce competition

[@airtribe]

Absolutely, Reliance is known for its disruption!

[@nehaa365]

I would always prefer nykaa over Tira unless they are giving unimaginable deals which they don't. I would even prefer myntra beauty over tira as they have way better deals sometimes.

[@airtribe]

Competition among the platforms only benefits the users!

[@nehaa365]

@@airtribe True that!

[@manishanaik1926]

Reliance destroyed Urban Ladder too. The quality of furniture used to be so good before it was acquired by Reliance. I love nykaa and will always buy from them.

[@airtribe]

Amazing! This support is exactly what will help Nykaa against this war!

[@rinkukamble3638]

Why does this video only have 20 likes 😮 it deserves moreeee!!! Well researched video

[@airtribe]

Thank you for your support!

[@AK-gv4jv]

Always Nykaa as this platform has always provided customers with good and premium quality beauty products. Tira is uselessly pricey and copied Nykaa.

[@flame-u4g]

copied lol does nykaa have patent for the same?

[@airtribe]

We do find this as a pattern in the early competitors, take Swish and Zepto cafe for example!

[@ShreyaSingh-ze8xr]

Amazing video! What an informative content . Please keep making more videos like this !

[@airtribe]

Thank you! We will 🙌

[@SANTOSH_YADAV.]

Always Support to Nykaa to avoiding Monopoly 🙏

[@airtribe]

Nykaa has a strong sense of community that even converts users into loyal brand supporters!

[@flame-u4g]

so what nykaa does is not monopoly this is business!

[@DemocraticRaga]

Kiara advani profited most Because she was brand ambassador of nykaa Now she is brand ambassador of tira

[@zest6932]

Celebrities will run anywhere where they are offered money..thats why they inspire the least

[@flame-u4g]

@@zest6932 lol that is exactly what human nature is

[@Anjali-gl9yg]

Can give some compression or your perspective on how this brands or beauty stores targeting different Indian classes? Like how dupe of lux or premium brands are increasing which can be seen in weekly markets or nearest cosmetic store! Can you put some light on it?

[@airtribe]

That's a great question! We are putting together a case study that dives deeper into the premium segment of Indian market. Although focused on fashion, it will cover how they target the different segments of Indian audience! However, counterfeit products will rise in a developing market like India as luxury brands expand. This is because of aspirational value and brand consciousness of Indian consumers!

[@anjalimehta600]

Thank you for your response. I so wanted to study from class perspective. It would be great help if you could share some ideas or leads related to it. What’s your stand on this topic?

[@srishtisrivastava4268]

Nykaa is best as always ❤

[@sami_visuals]

One of the best case study 👀

[@KamakshiPhukan]

Well Nykaa is cheaper and much much better than Tira. No chance of Tira getting better unless they give good discounts to people

[@airtribe]

Agreed, although have you seen the recent Tira ad? Might change your mind!

[@prativamajhi5785]

Nyakka is best

[@aditimelon]

This video is so good!

[@airtribe]

Thank you for your support!!

[@sekuribindu2170]

My support to nykaa

[@airtribe]

Amazing!

[@shubhamchanchawat9607]

Interesting

[@surupamandal6363]

Nykaa is best