I will always support a women led brand more, Nykaa is my go to app for beauty shopping. Tira is doing well and it will ultimately benefit customers because of this competition.
@airtribeАй бұрын
Definitely! Customers stand to benefit from the increased competition!
@flame-u4g26 күн бұрын
typical online feminist
@jishraqueАй бұрын
Reliance always copying others and bullying others. And be very careful of their discounts.
@airtribeАй бұрын
Their famous strategy as said by an analyst is to absorb losses and drain out their competitors!
@flame-u4g26 күн бұрын
lmao wtf is nykaa then?? they copied it from the west nd this is not bullying it is business which online wokes like u wouldn't understand
@pawanraj824825 күн бұрын
Copy saying others copy lol
@hansiparam7960Ай бұрын
I like nykaa's UI, used tira but uninstalled as they used a bad delivery partner. I prefer nykaa. 😊
@airtribeАй бұрын
That's a unique stance, not widely shared! Although we have a lot to compare the two platforms bases their features, points of service like delivery time, partner are more important as they directly interact with customers. Fair point!
@trendingsoup9821Ай бұрын
The way Reliance is strategically positioning itself as a everything under 1 roof brand, I won't be surprised if Naykaa's dominance will soon have a fierce competition
@airtribeАй бұрын
Absolutely, Reliance is known for its disruption!
@nehaa365Ай бұрын
I would always prefer nykaa over Tira unless they are giving unimaginable deals which they don't. I would even prefer myntra beauty over tira as they have way better deals sometimes.
@airtribeАй бұрын
Competition among the platforms only benefits the users!
@nehaa365Ай бұрын
@@airtribe True that!
@manishanaik1926Ай бұрын
Reliance destroyed Urban Ladder too. The quality of furniture used to be so good before it was acquired by Reliance. I love nykaa and will always buy from them.
@airtribeАй бұрын
Amazing! This support is exactly what will help Nykaa against this war!
@rinkukamble3638Ай бұрын
Why does this video only have 20 likes 😮 it deserves moreeee!!! Well researched video
@airtribeАй бұрын
Thank you for your support!
@AK-gv4jv28 күн бұрын
Always Nykaa as this platform has always provided customers with good and premium quality beauty products. Tira is uselessly pricey and copied Nykaa.
@flame-u4g26 күн бұрын
copied lol does nykaa have patent for the same?
@airtribe16 күн бұрын
We do find this as a pattern in the early competitors, take Swish and Zepto cafe for example!
@ShreyaSingh-ze8xrАй бұрын
Amazing video! What an informative content . Please keep making more videos like this !
@airtribeАй бұрын
Thank you! We will 🙌
@SANTOSH_YADAV.Ай бұрын
Always Support to Nykaa to avoiding Monopoly 🙏
@airtribeАй бұрын
Nykaa has a strong sense of community that even converts users into loyal brand supporters!
@flame-u4g26 күн бұрын
so what nykaa does is not monopoly this is business!
@DemocraticRagaАй бұрын
Kiara advani profited most Because she was brand ambassador of nykaa Now she is brand ambassador of tira
@zest6932Ай бұрын
Celebrities will run anywhere where they are offered money..thats why they inspire the least
@flame-u4g26 күн бұрын
@@zest6932 lol that is exactly what human nature is
@Anjali-gl9yg21 күн бұрын
Can give some compression or your perspective on how this brands or beauty stores targeting different Indian classes? Like how dupe of lux or premium brands are increasing which can be seen in weekly markets or nearest cosmetic store! Can you put some light on it?
@airtribe16 күн бұрын
That's a great question! We are putting together a case study that dives deeper into the premium segment of Indian market. Although focused on fashion, it will cover how they target the different segments of Indian audience! However, counterfeit products will rise in a developing market like India as luxury brands expand. This is because of aspirational value and brand consciousness of Indian consumers!
@anjalimehta60013 күн бұрын
Thank you for your response. I so wanted to study from class perspective. It would be great help if you could share some ideas or leads related to it. What’s your stand on this topic?
@srishtisrivastava4268Ай бұрын
Nykaa is best as always ❤
@sami_visualsАй бұрын
One of the best case study 👀
@KamakshiPhukan17 күн бұрын
Well Nykaa is cheaper and much much better than Tira. No chance of Tira getting better unless they give good discounts to people
@airtribe16 күн бұрын
Agreed, although have you seen the recent Tira ad? Might change your mind!