Will Sora Replace Filmmakers and Video Creators?

[@edfox6921]

Exactly. I'm a pro photographer who graduated in 1990, I NEVER would have imagined there would be digital photography. We were taught that $1500 was a normal day rate. Now you can't get people to pay $600, AND they want to own it forever.

[@bobbyboyderecords]

in 1990 I could not charge much as a plumber but now I am a millionaire just on the plumbing work. Hopefully robots will take over plumbing soon and then I will retire.

[@edfox6921]

@@bobbyboyderecords yeah. I was just telling someone that people with skills like u, electricians, and welders are safe for a while. U guys wil be the last ones standing. :(

[@bobbyboyderecords]

@@edfox6921 I think that may be prostitutes who are in jobs for the longest

[@aaabbb-py5xd]

​@@edfox6921 lol robots are coming

[@david_karner]

Probably the most insightful commentary today. Thanks for that. Time to move on this.

[@Cindicate]

I work for a major studio in Burbank and I can tell you, without a doubt, what you just described is exactly where we are headed and gearing towards for major films and shows. And in our particular studio and the many endeavors and companies it owns, it’s going to change the industry faster than most can imagine. This is the biggest studio entertainment conglomerate and the other large studios in the area are also doing their due diligence. This is why I am breaking off on the side to get ahead of it from the private production company level. There is great opportunity ahead. Some of us will put our heads together and figure out the next wave of production. Many will give up and call it a day. Exciting and scary.

[@sarupadilla]

The mark everyone seems to be missing (including yourself) either out of denial or lack of vision is that our value as a "story teller" is ALSO about drop to 0, along with the models and the actors and the camera vendor and the camera operator and the editors and the writers and everyone else. There will be, much sooner than anyone seems to be anticipating, no need anymore for a human intermediary to get to those RESULTS that you admit are what matter (to the client pool). The technology is already an inch away (think about GPT plugins) from anyone, any company, any business, to be able to connect into an API that allows the AI to collect whatever DATA it needs from your business to generate the best content strategy, and that WILL include all the "creative" development. Just like it can already come up with a story out of a simple prompt, nothing stops it from being able to take a more complex prompt accompanied by a DATA dump through some sort of API and then the AI itself delivering the whole enchilada without the need for any human intermediation. Why? Because the cost of iteration is nearly 0 under these subscription models. And even if each iteration were to cost a few dollars extra, it's still cheaper than hiring any human. If you don't feel satisfied with the immediate result, just prompt away for adjustments. Just like it's already possible to do. That's exactly how so many young designers are losing the chance to even start a career. "Yes but you will still need an expert to overlook and prompt engineer the design process". No they don't. I'm seeing countless businesses just look a couple of tutorials on you tube on how to prompt for a logo, iterate a few times till they get the most satisfying result, and it's still faster, easier, and WAAAAAAAAAAAAY CHEAPER than paying a designer (to overlook the Ai designing a logo). When it comes to these sort of massive shifts, it's all about the incentive structure. No one. No business, no matter what possible benefits either practical or ethical or philosophical there might be in hiring some human intervention, will be undercut by their competition if they can get similar or good enough results through a $50 dollar (or much less) subscription to whatever platform ends up consolidating the tech into a video/film/story production machine.

[@WassimJelassi]

exactly my thought. Thank you. He is simply trying to be optimistic and adapt to the incoming change. It's difficult to see the bigger picture for him because it hurts his income and life so much, it's understandable. Have you seen the machine that creates burgers from start to finish without any human intervention using AI? That's exactly what is going to happen to Photography and videography. Now many photographers, including myself, just use AI to generate fashion models and avoid the hassle and headache of contacting real human models. I can do that until the companies hire someone who enters some text in a box or just use one of their employees.

[@pathosmovies]

a) who will be the customers of all those companies if AI replaces them all b) if AI can replace all the people in a company itself it can also just be the company itself. c) everyone assumes that customers (as long they are humans, not AI itself) will happily consume the content created by AI and buy the stuff thats advertised, but maybe customers are just fed up fast by the spam-wave of AI generated content that will hit them d) there is a chance that AI may change how people see tech for the negative. Until now they see it as something that helps them, but if it begins to threaten a lot of ppl (critical mass for uprising is around 10%, thats not much) ppl may get overly rejective when it comes to tech in general. Thats one of the dangers that come with it. If it is like ppl said 100x the change than everything before you can also assume that resistance will be 100x aswell. I have more points, but for an internet discussion its enough lifetime spent :-)

[@ChristianIce]

You can't replace actors and here's why. Their names sell tickets. Why paying Harrison Ford or Sam Jackson, when you can cut the budget and having an unknown actor that will do the same job? Because the unknown actor is unknown and nobody cares. The same applies for musicians, composers and writers. The cheaper option existed long before AI, the extra value of a "name" can't be replaced.

[@hidicproductions4849]

​@@pathosmoviesDon't think, that will happen. See, those who invented AI, the techbros, they are rich. The complete "american dream" was a lie, to get the crowd to work themselves to exhaustion to fulfill the goal of the rich: Gaining all the resources. They literally bought the planet (and the moon). The AI stuff exists only, to separate the masses from their sole purpose in society. Their work. After the final step is done, nobody will have a job anymore. And while the enthusiasts think, the techbros will bring utopia now, in reality the richest of the rich, the 1% will start to ask themselves, why they should support a hungry, unnecessary, obsolete crowd of 8 billion people, that bring nothing on the table and waste resources, while polluting their planet. I believe, they wouldn't see us as humans. More as rats or cockroaches. And then, there will be a plague, maybe like Covid. But deadly. And only the rich ones will have the money for the cure. Hundred years later in history, the AI teacher tells the kids of the holy race, that god came down to earth to erase the bad people once and for all. Now they live in heaven. That's what our future will be like. I figured it out two years ago, when AI started to rise up. And every major step, from the annihilation of artists, to journalists and lawyers, over to the impact in fake news and politics, till today, when jobs are getting destroyed in such a fast pace (remember, when it all startet, everyone was telling us, that our jobs are save. "Nobody is willing to build a wall" as reference for those who know). I saw the changes and I knew, my predictions will be right. You have two options. Get rich fast. Or enjoy every day of the life you have left. It will be over pretty soon.

[@honestjoe9327]

This shift is going to be seismic. I noticed as I was starting up a 2d and 3d design service on fiverr the gig opportunities started drying up in early 2023 as ai generative tools were starting to be rolled out. Interview videos and testimony videos still need real people telling their stories in front of a real camera. Weddings, graduations and special events still need real documentation via photography and video. Real Estate professionals prefer the presence of a professional to photograph properties, but I'm anticipating AI generative tools getting more integrated in that market, where the DSLR photographer will no longer be needed. Also as this technology gets repackaged for mobile apps, that will put more power into the hands of an unskilled end user, allowing them to bypass the skilled videographer / animator to accomodate a more instant-gratification mentality. The best way to look at the bright side is that creatives are typically very dynamic and adaptive, and the most flexible among us will find a way through this.

[@ScreengageLLC]

My fear is that once AI becomes common, audiences will never be wowed by films again. Everything will be brushed off as "it.s AI, so what." Soon we'll need to label our films as "human made" and then soon people will stop believing in that label. If movies lose their special magic I'm not sure what I'm going to do. Remember seeing Jurassic Park for the first time? Everyone asked how they did that? It took artists and creativity, engineering, computer programming, labor and love - not just typing words into Sora. Sitting here trying to stay positive though. Drink up, dreamers. Don't run dry.

[@MrVh78]

We're fked, thinking of taking up AI citizenship and jump onto the winning side

[@TheCephalus]

bs. if AI did not wowed us then no one would be talking about Sora now would they?

[@roeizilber]

yea, in a year all these Sora videos will be a regular thing, and the only difference will be the world and atmosphere that one genius creator will manage to achieve. still not sure how truly good acting will be handled thought??

[@darthregulus]

I am already underwhelmed by film today, nothing special about it anymore

[@hagen552]

@@darthregulusYou’re not watching good enough movies then

[@YoungBlaze]

i think the days of 400 million dollar movies are going to be a thing of the past, its like when super producers like Timbaland, and Swizz beats were working with almost every artist, and they were charging almost 500,000 for a track, they had all the resources and even inflated budgets because nobody could do what they could do creative wise, but when the "Fl studio'' programs became accessible for cheap and places like Beatstars and home studios, now producers can enter into the field and become creative and connect with other artist, now producers are lucky to get anywhere near 15,000 dollars for a beat because its now over saturated, but the ones with talent will now outshine the ones with equipment

[@iFaFo_0]

This is what excites me about the future. The cream will now rise to the top. Democratizing the field and removing blocks be they financial, relationships or technical ability. If you truly make a great stony and can have ai help you create it visually by just using natural language to communicate, we can enter the next generation of creativity.

[@kaiforging]

worked security in film industry , saw the transition from film to digital same thing x100

[@CireProductions]

Imagine importing mocap into Sora along with a prompt. Or, adding our own green screen into Sora and build a scene around it. Imagine voice input into Sora? Imagine Sora being used in Unreal Engine to create landscapes, backgrounds, skies? Then being able to edit and move objects. Among other ideas. WOW!

[@PooFace2030]

Its so over

[@jonathandixon1305]

Yeah, it will only cost $5,000-$1,000,000 to make high quality films like Lord of the Rings in the future.

[@lemonn284]

imagine your job losing

[@Savor1979]

The way I see it is like this along time ago. If you wanted to see someone act, you would have to go to a theater play then came the films and all of a sudden people were scared that this new invention would replace actual live performance but it didn’t. It actually continue to grow side-by-side with films…. Same thing when it came with the invention of VHS tapes or DVDs, even Blu-ray, and that last streaming.. anything that is unknown is always going to be scary at first… but for me, I’m willing to embrace it because it’s either you adapt to it or you die, holding on the old ways of how to do things… as for me I’m a survivor and I’m gonna learn every bit on how to create art with it

[@slurp3194]

Your a fool if you think it is the same kinda progression that’s happened in this past. These new age inventions are straight up made to kill all of you guys and replace you. Just because it’s not advanced enough yet doesn’t mean in next 15 years plenty of people will lose their jobs and dreams. Creativity is being pushed to ai. They are trying to take peoples soul and creativity. A sense of self will be lost. We thought ai would hit corporate first nope it’s taking over human creativity huge curveball

[@joshchilders1]

Actually with the advent of film increased the number of ppl needed to produce. This reduces the jobs. Also talent has nothing to do with this.

[@NikkedTruth]

I haven't seen a single convincing "this happened before" argument related to this. Consider this is not a change in medium or format, all those examples you gave required lots of people to carry the new technology. Here we are saying that the 800 people you needed to produce a blockbuster can now be replaced by a single screenwriter feeding prompts for a week. No need for actors, extras, photography, cinematography, costumes, special effects... Hell, you won't even have to shoot on location anymore, and I can assure when this is capable of producing a full movie it will initially only be affordable for studios and corporations. I'm not even going to go into marketing and graphic design, the 1% must be salivating about this.

[@Chrisratata]

Plays continued, but they are nowhere close to the prominent zeitgeist they once were

[@kernzilla]

anyone who completely dismisses this tech is doing themselves a disservice & gambling their financial future. With that said, i don't think the sky is falling like a lot of folks are indicating. Makes sense to wrap your head around the tech, consdier how it migrates into your workflow, and make a decision on how much time/resources you should invest into it.

[@WakingUniverseTV]

I totally agree with everything you're saying. I started shooting feature films on 35mm film and editing on an upright movieola. I then learned Avid and Final Cut and Premiere and embraced DSLRs and documentary filmmaking in ways I never could as a narrative filmmaker. Then over the pandemic I learned Unreal Engine and have been doing well creating animated cinematics. You better believe I am paying attention to and learning every AI tool available because I fully see the perils and opportunities of not doing so.

[@robinshood1268]

The problem with assuming that storytelling experience will help give you an edge over non-professionals is that there will soon be an LLM smart and creative enough to write compelling stories and professional scripts. And that will be availabe for everyone too.

[@Stick3x]

There already is.

[@robinshood1268]

@@Stick3x Which one?

[@ThePaoOfTooh]

@@robinshood1268 - many of them. You just need to write complex enough prompts and use an advanced workflow.

[@T1tusCr0w]

And in no time flat ( a year ) Ai will be capable of telling the greatest stories we’ve ever heard. That deadly algorithm that keeps us all engaged is just pattern recognition individualised. The Ai writers will use this superpower to make the perfect stories.

[@PooFace2030]

This is all just cope

[@imetvnj]

Be like water and you will get in anywhere. Learn and adapt.

[@reginaldforthright805]

You can’t adapt to this

[@Asturev]

the new stuff announced is even worse. just own a thing is the only way not to be replaced

[@gregjean]

I understand and I like this outlook on things. Very interesting. Here are a couple things that are bugging me : 1 - Why wouldn't clients ask companies in other countries to produce this same content ? Since like you said you can work internationally ? Pricing is also going to be lowered because now we're competting on a global market right ? We don't either have any reason to believe that companies will increase the amount of content produced enough to compensate losses because of price drops. Sure they'll increase but enough ? 2 - I'm guessing new jobs will be inventend, basically AI specialized community managers. Just like companies had started doing using Canva for graphic design but on a whole other scale. Why externalise the majority of the content they used to create (interviews, testimonials, product presentations or mini ads) if AI can edit, do motion graphics, mix audio and much more ? 3 - Aren't we all just going to transform into marketing agencies and not video production companies ? Is that what we want ? Anyway, if AI creates a lot of unemployment in other fields, commercial work will suffer too. Why advertise to the unemployed ? Sure there's money to be made, opportunities are exciting, but there are some important questions we need to ask ourselves. Only solution is Universal basic income in my eyes :)

[@Goshjeyer]

I keep thinking about UBI as well. I want to be optimistic, but I think we need to confront the reality that lots of people are going to end up out of work while corporate profits skyrocket. I think we will still have an industry, but it will be narrower and only the best of the best will be able to make a living

[@zdenekburian1366]

you cannot create money out of thin air to give to people, real sound money is produced exclusively by exploited human labour, for mathematical and logical reasons described by ricardo and marx 200 years ago. In italy we experienced recently a similar type of state subsidies, with disastrous results. Historically, it is well known that money value would collapse. The solution, instead, for a rev******* in productive systems, is is a rev******* in social ownership relations, the end of capitalism, money, wage work, market, bank, and the transition to a superior form of economy, aka as resource-based, or communism.

[@BryceLemon]

I do events and docs. AI can't capture real moments, so I'm good. If anything it will help me.

[@openhousefotoandfilm]

I was thinking the same thing

[@DAFascend]

It will also give you more competition, for if it helps you, it will help everyone else do the same... For example Gpt-6 Gather all information on this event, gather real photos and videos of said event. Generate a reconstruction of that event from another angle( let the public know this is a recreation of the event) I don't like the way my voice sounds, make me sound more like a news anchor...you get the idea... Anyone with a little imagination can do this

[@BryceLemon]

@@DAFascend you’re telling me ai will be a to recreate a wedding with all of the people it knows nothing about, doing to exact same things at the exact time they did them with the actual bride and groom? I don’t think so. Even if it could, nobody would want it. They want us for actual human memories.

[@robinshood1268]

@@BryceLemon I think that‘s true for maybe a decade from now. After that, many people will accept it and Gen Alpha will be the first generation who won‘t care at all if the images are created by AI, because they are growing up with it.

[@DAFascend]

@@BryceLemon wedding planner? 1,000% it will do it for free basically... People only use wedding photographers out of tradition, some of my best photos and videos are the ones my family took during the wedding. You could take all the photos taken by people at the wedding, feed it to the bot, and get out the same exact photo, at higher quality, and if the bride was blinking during a good shot, have it open up her eyes, remove the stain on her dress, sounds like tools for you, but it will be tools for everyone....someone's little sister can be the photographer/wedding planner etc... You feed the information to the bot, and it does. You just need imagination

[@ShaunORourke]

"ten times cheaper" means "jobs killer"

[@Filmmakingmentor]

Or 10 times more of something

[@aceyage]

@@FilmmakingmentorWhich will make people incredibly tired of content and even less money as a result.

[@Jeroen4]

Because the market isn’t already oversagurated with content. The limiting factor is human attention, people aren’t gonna watch 10 movies at once.

[@TheCephalus]

@@Jeroen4 I don't know about you, but I binge watch Netflix constantly and run out of good things to watch all the time.

[@Dsinatra3]

@@Jeroen4no they can’t but they will watch creative projects from independent filmmakers. The market is saturated with Hollywood garbage and mainstream ideals. With this people who never would of been able to make movies will now do it.

[@Tyski_Ty]

Appreciate your vibes Pete ⚡🤙🏾 thanks for the shout out & yes i'm all in for a collab of a drop! I know we going to create some fun content!!!

[@jonathanperpich5676]

Thank you for this insightful video. I used to work in the graphic design industry. I taught the first classes in video editing (10 frames per second, two40 x 1 80, no audio) and page layout programs, such as Quark Xpress. One of my clients was the LA Times. These were people who had been using traditional tools for years - T squares, drafting boards, X-Acto knives, ruby lith. They were very resistant to using a digital tool, and were concerned about being replaced. It was a difficult transition, but many of them made it. I am currently a filmmaker and I’m very excited about utilizing Sora for certain components in my films.

[@veenasuresh7054]

What positives do you notice? Remember, not everything that shines is valuable... Each person's essence is etched in their dreams and daily pursuits, especially in their chosen profession. Yet, the looming shadow of AI replacing human roles casts doubt on our future. It's confounding why some fervently champion innovations that jeopardize our fundamental right to earn a living. Beware, the allure of novelty can exact a devastating toll. Remember. Where does your brain kick into gear? Think about it: When photography came along, it took away some painting gigs, but it also made room for loads of new jobs, like making cameras and developing software. Plus, photography itself sparked a whole bunch of fresh career paths. What amazing job chances do you see, super-smart, when you finish AI tasks with just a little prompt? Give me one or two examples. And can you reassure me that these jobs won't be taken over completely by AI in the future? Could you clarify which area sees a big boost in humanity's quality of life?

[@jimihob143]

As a video editor I see Sora as the single biggest opportunity to level the playing field for everyone ! Home based studios unite ! It's either adapt or go extinct. BTW Excellent video thoughts and ideas, your studio (ERA) is gonna do just fine.

[@latenighthazard]

Another thing to consider is shooting comedy films, or working with comedians in general. It takes real human wittiness and humor to create that

[@wsc3885]

And nobody laughed during a Pixar movie? Enough drama and action for ya in those animated Spiderman films? Gotta roll with the changes...

[@andheardstudios8089]

bro you must not know that comedians have a team of writers.....so technically they are using prompts LOL. What I mean is if you think about how AI can imitate an entire song using someone voice, if it doesn't exist already we can agree that soon you will be able to create AI comedy

[@wsc3885]

@@andheardstudios8089 "And up next, let's give it up for the comedy stylings of Mr. HAL-9000!"

[@kensingtonwick]

@@wsc3885😂

[@AllanGildea]

Fascinating commentary, Saj, thank you. Appreciate your pragmatic optimism.

[@AndresArosemena]

At first I started super exited about Generative AI. I started learning and experimenting but then I learned how all those systems scraped artists' work without any compensation. I got very conflicted. On one hand, I really like the tech side of it. On the other hand I don't want to contribute to all the problems artists are having with their work and all the copyright issues those systems are already having. AI art can't be copyrighted, there are already several lawsuits. I stiped experimenting with that tech. I want to see how it all settles, legally and morally speaking. What is your position on this Saj? It seems like you haven't considered that side of the tech.

[@lanceatone]

Surprised no one has created an AI lawyer to fight AI copyright issues. Maybe there is a reason...

[@juanGBS]

I seriously don't understand how people can watch AI-generated videos and see them perfect. They are riddled with errors that no serious production could overlook. It's like everyone is blind. I'm going crazy :S

[@RawHeadRay]

I was a video editor for 15 years and suddenly everybody was a video editor via KZbin so I stopped even though my story telling skills are higher than a lot of the new editors who popped up I was still only going to be paid cheap editor fees because the industry was saturated, now at 54 years old I’m bustin into my savings to invest in pro hardware and software so I can create anything I can imagine with no limits to the power of my equipment, I want to make films and I’m going to be making films the traditional way because it’s just far more rewarding, I’ll familiarize myself with the A.I. video app because let’s face it, it’s an awesome toy/tool but my personal priority is to make some real movies in real rooms with real people. I’m open to getting in on whatever use the A.I. needs are for potential clients and with video editing, camera operator and 3 years studying classical animation in Europe I think this is the moment,… this is a big moment.

[@cherrystrawberry7014]

Every dude in your situation has been doing the same and planning the same move.

[@history_detectives_italia]

I think that's a really thoughtful contribution to the debate. I do feel that this process will now accelerate and that an opportunity has opened for top quality indie films with real engaging storylines. These films can now be made at budgets which you and I can afford. I am presenting my film at a Film Festival this week. It's Historical Documentaries. My fellow film makers are often thanking the 20 to 100 people being involved in the making of their films. I think next year the norm will be 5.

[@sutv6754]

Very good content. I feel better now. This is my first exposer into getting my head around AI for video.

[@thegenerousthief]

As a one man band, videographer, photographer, editor, color gradin, writing etc Where does one start to add AI to the skillset ? Thanks for this video, super insightful.

[@wearetrackclub]

Really solid points, Saj! Very fascinating stuff. Adapting to new technology is always key! 👏

[@MrVh78]

Simple, not everyone with a pen is a poet.

[@stemfourvisual]

Because a pen doesn’t contain an electronic brain. It’s a tool, not an interface to access a whole creative engine, that does 99.9% of the heavy lifting.

[@oneman5753]

​@stemfourvisual I guess it remains to be seen if all that processing equates to making compelling poems. Meaning things that emotionally move ppl in a genuine way rather than social media like Crack, addictive ways if that makes sense

[@stemfourvisual]

@@oneman5753 yeah get what you mean, but I worry about overestimating what audiences actually want nowadays. Look at Marvel/Disney/DC etc

[@toofy7253]

Really nice input. Looks like you've been grinding for decades. Amaxed by your history and backIve been waiting for this to make animations easier for my difficult to make videos. Now these videos can be produced. I have most of the footage already, but not it can actually be made.

[@tygorton]

QUESTION: Don't you find it odd that, right as generative AI explodes on the scene, mainstream entertainment is the WORST it has ever been? The synchronicity of this is incredibly suspect. You are right though, the opportunity on the table for content creators is off the charts right now. Getting in on this early can be very lucrative. The larger system WANTS the world to go fully digital. Meaning, the system wants the majority in the AR/VR space with everything in their lives being digital, including their money. If this sounds great to you, then by all means, get in on this opportunity and be a part of the new digital age. Many will choose to reject the digital, however. And this will create a different opportunity. Our very own Renaissance, where traditional methods of creation will be the goal. There will always be a market for it. Each individual will need to make that choice based on the future world they want to contribute to. Making this choice based solely on money may not be wise, but it will be how many decide. There will ALWAYS be more money on the table for the side the larger system is pushing humanity toward. That is AI and everything digital in this scenario.

[@TheDysartes]

They kind of said the camera technology in mobile phones would end photography and video, especially when some film-makers used iPhone to create short films and feature length movies. It didn't kill off the still and motion image industry but mobile phones have changed it significantly. Now on the bright side the new developments of camera tech on phones meant more and more people were taking photos and videos. It also allowed some creators to start making videos for site like KZbin without having to buy or hire expensive equipment. So I suspect AI will be the same, it will have an effect on the industry, but it won't kill it off. For content creators the ability to create B-Roll they couldn't afford to produce under normal conditions will help to elevate their content. AI will be another tool and some will take it up and run with it, whilst others won't and will be left behind just like when new tech has arrived in to the industry in previous years. I have a bunch of short film scripts I've never been able to do anything with, and SORA got me thinking I could actually turn those printed pages in to an actual video.

[@AfoteyAnnum]

I am soooooooo excited to incorporate this into my cinematography!!!! What a great time to be alive!!!!!

[@dhtvdigital]

Thank you. You're the first moving imager storyteller I've heard with this attitude. Couldn't agree more. I'm a production company owner winding down my biz for client services but ramping up filmmaking career. I see AI as leveling the playing field for me. I'm thinking about shots I wanted for previous films that I didn't have the time or $$ to capture. I'm going back to see what's possible with AI. I started in TV news in the late 70s on 3/4" tape. Storytelling is valuable - no matter what the tools.

[@gamerrecruit8793]

This is going to be the era of generalists. Back then you had to be a specialist of something in order to get your foot in the industry.

[@BinaryFrameProductions]

Saj, thank you so much for this video, following your footsteps and trying to look in a positive way to all of this. Just opened a new channel and gonna start creating AI films.

[@joeym4090]

Hi Saj. Do you see this affecting wedding/event videography? I'm an aspiring videographer and to be honest AI scares me specially when it comes to investing on camera gear that might go obsolete sort of speak like the film camera era in the blink of an eye.

[@Filmmakingmentor]

No I don't see it effecting the event videography market.

[@CinemaoftheMind]

Not all change will ever be for the better, but not all challenges are bad. Since the Summer of ‘22 I’ve been trying to warn people -both in the industry as well as the teachers who will be tasked to teach creatives the way of this new world- that it’s coming. This guy gets it. It’s here already. He’s been here before. We all have. Is there still a business college anywhere that teaches shorthand to secretaries? Yet (for now) there are still plenty of ‘administrative assistants’ that are doing more than just make coffee. What we’ve all learned in our various trades over the years will still be needed -so long as we can learn how to use and deploy those old skills in totally new ways.

[@abroadscape2204]

Thx Saj i was really desperate here. You flipped that over ^^

[@CalvinGeorgeSisyphus]

AI needs data, tonnes of data. So their will be great demand for artistic content and skilled craftsmen and journeymen. SORA will start industries we haven't conceived as yet.

[@willmarlow97]

People are really in denial about the effect of all this - for advertising/marketing gigs, stock footage etc, practical filmmaking will be done in the next 10 years. Narrative film, wedding, musician videography etc will all survive for obvious reasons. But the entry point for young aspiring filmmakers to make money is gone. I’m one of them and I can’t be bothered anymore, time to look for a new career path

[@ProfoundProductions]

Facts, but even wedding videography and narrative film will suffer because when all the other videographers lose their jobs they will jump into that over saturating and de valuing the market even further.

[@Jeroen4]

You guys dont get it, your industry isn’t gonna be there anymore. A pivot isn’t gonna be enough. But I hope for everybody to make it through

[@RansomRevenue]

Explain how AI will replace live events? I’ll wait 😂

[@robertdavis3036]

Look at how fast this leap with A.I. has occurred. Just early last year, I was being laughed at when I said this thing is going to develop QUICKLY, but this was around the time of those weird and quirky A.I. videos like Will Smith eating spaghetti or those weird A.I. pizza commercials. Now, here we are with Sora and a billionaire filmmaker put a 800 million dollar studio ON HOLD. How quickly will that 60 second prompt turn into this: "Feed your entire screenplay into the A.I. software and Whatever A.I. can create your entire film in less than 5 minutes" or "Writer's strike on your television show? No worries! Just feed Whatever A.I. the first few seasons from your television show, and Whatever A.I. will map out up to the next 5 seasons based on previous plot, character development, trajectory of story, based on past trends in the show, etc. No need to kowtow to whiny Writers, Actors, and Crew, anymore. The power of Whatever A.I. is in your hands"? Now, I'm sure there will be those who will laugh at this comment and tell me how ridiculous this sounds. Let's come back here in about a year or two and let's see how far things have progressed.

[@turk-money]

Nah this is 100% what's going to come about. The film industry also has a huge amount of customer data, so they could even say "We need something like Arrested Development meets Ozark for males between 25 - 40 that live in the south east US". The thing with AI is that it not only allows for massive price collapse ( labor costs being reduced ) but it also allows users to make extremely specific content.

[@robertdavis3036]

@@turk-money I agree 1 million percent.

[@wjauregui]

where'd you go?

[@adg8269]

The aspiring creators that currently have nothing to loose (revenue, reputation, clients) are the are the ones who will benefit the most from Ai. As a teacher I tried to produce educational animated videos for kids a few years ago, It was so hard to do it because it required expertise in so many areas that I gave up. Now I can probably compite with big studios in the educational market because I have a vision that AI and bring to life.

[@Filmmakingmentor]

Yea I agree. Similar to my story in 2008. Those who were new benefited most. The veterans had a hard time seeing and adapting to a changing market.

[@TenHeadedSkeleton]

I've been say no one cares how you made it for over decade. People fight about shooting on a phone or a DSLR and I tell them the audiences don't care and 80% of the time can't tell the difference. They wouldn't know it was shot on a phone unless someone told them. You mention Tyler Perry having a multi million dollar studio. No one cares if the movies suck. I've always said the same about music. I see musicians bragging about their expensive boards and monitors etc, and yet their music sounds like a Xerox copy of everything else on the radio. It's about the result, it's about what the people are enjoying not how you made it. So, no one will care if a movie is made by A.I. a year from now starring James Dean and Christopher Reeves.

[@godjupiter5755]

It's the end of the road for Hollywood and the advertising industry

[@Metarig]

I'm not really into videography; I'm more of a 3D artist. But it looks like AI is coming for my gig next. People always say that even if we can't out-tech AI, we can out-create it with storytelling and stuff. But let's be real, AI's already nailing storytelling too. Not sure what's in store for folks like us, but I'm not just gonna sit around and wait for my job to disappear. Thinking of looking into other ways to make a buck, maybe dive into real estate or something. Honestly, the best advice might just be to switch things up. If it's game over, it's game over. Time to pull myself together and not get swept away by the tide.

[@ProfoundProductions]

Video, photography, and marketing is already over saturated and dying, just shut down my office after 12 years. I feel bad for all the new grads that think people value their skills and are going to pay top dollar, the money and interest just isn’t there.

[@blueroomstudiosbury]

Great Video and I think you're spot about using A.I. as a new tool to create bigger and better films and videos....I thought the same the minute I saw SORA, what if I can make my own film sets for movies or Music videos without the production cost that come with it.. and integrate it with green screen. When new technology like this comes along people get scared...they won't to keep the Status Quo. many years ago I was in a seminar in the UK for musicians showing of the latest gear....we were in a session talking about a new guitar amp....the room was full...then they announced the next item on the list..... this was the AKAI Sampler …. The room emptied....just three of us left....The sampler was for music production a major disrupter technology and now it's integrated into all music and studio production....and we still have musicians... so many of the people in that room had blinkers on, we had a our own sampler a few months later.

[@lanceatone]

Better films would be good, but why bigger?

[@ChristianIce]

No, but filmmakers and video creators will have a powerful tool to make their job easier (Yes, I posted it just by reading the title :)

[@NotYoutube-cp3qg]

Completely useful for content creators specially who make documentaries or stock footage in the background

[@thejackocat]

The human eye will not be in charge of the selection of images and visuals. The lifeless AI will be generating the content.

[@Doner54]

Hey, what is the name of your video production company?

[@Filmmakingmentor]

www.newslatefilms.com/

[@cgspirit17]

so do you guys think Sora will be able to flush out shots for long feature films soon?

[@Macatho]

short version of this video: YES.

[@BagHolder323]

Great points, but let me take the opposite side of your argument and explain why Generative AI will not be a net positive for most people working in the media "production" industry. My experience was working as a pure-play cinematographer for 20+ years, working with agencies and larger commercial production companies. I went through the digital transition when the RED camera company forever changed the digital cinema camera landscape. It was clearly a disruptive technology that impacted KODAK but had little to no impact on DP's, their crews, producers or directors. In fact, it was mostly beneficial, and nobody's job was threatened. I've seen countless changes in my time, but Generative AI is an entirely different kettle of fish, representing the first real existential threat to media production. For instance, how will the make-up and hair person keep their jobs? What about the grips, electrics, camera assistants, set decorators, props people, and especially production designers and PAs? They have zero transferable skills, and most will do something entirely different. What about the office staff, from production managers to assistant directors and coordinators? Soon, there will be no need for them either. What about all the meat puppets (bimbo talent, both men and women) that Generative AI replaces? All of these positions are gone. Generative AI is unlike the small step moving from film to digital cameras, while the old timers kept their heads stuck in the sand, believing nothing would change. But you say I'm an independent production company that wears all the hats and hires the occasional freelancer. Generative AI will also lower the barrier to entry for anyone who wants to be a content creator. All they need to know how to do is type on two fingers. Moving forward, large creative agencies, freelancers, crafts-persons, and independent production companies will struggle. Anyone who needs a corporate or commercial will eventually do it all in-house. These brands will only need a couple of account executives instead of half a dozen and one creative director. And anyone out there chasing clients without in-house marketing departments is not working for BRANDS, so you're likely working for peanuts already, so what does it matter anyway? You've got bigger problems. In two years, the media landscape will be utterly unrecognizable from now. It's a sad ending, but I've made peace with it. I have been fully aware of the changes in the media production landscape over the past ten years, but this is the final nail in the coffin. I never wanted to evolve and wear three hats: shoot, edit, direct and produce. I lived well, making a high 6-digit income for years by having people bring me coffee while I pointed at what lights I wanted and where. I am a dinosaur and milked the good times as long as possible while I planned and executed my exit strategy. I decided to go out of business as I had no interest in hustling harder and longer for much less money. So beware, kids, because generative AI will make finding work even more challenging. It's going to make it so that every Tom, Dick, and Hillary who wants to be a production company will be labelling themselves as a "boutique production consortium of talented filmmakers leveraging the power of Generative AI" or some bullshit like that on their homepage. Think hard about this: Will the juice still be worth the squeeze? Good luck, ya'll. I salute you.

[@turk-money]

Very informative, thank you for writing. What do you think is the future of movies and series specifically? Do you think everyone will just be making content with AI, but there will be so much content that its value will decrease? Or content will be highly customized?

[@BagHolder323]

@@turk-money I've always maintained, and I still do, that when you work at that calibre (and I did), it is an almost impenetrable walled garden as if the mafia ran it. The industry at this level is HIGHLY resistant to change for so many reasons; it would be another essay to explain why. People will keep their jobs, but the scale at which they produce will be drastically smaller, where a more significant portion of the production will be produced with AI-assisted technologies in combination with LED volume walls in studios. However, ironically, post-production companies will take the biggest hit. Productions won't need to pay visual effects firms millions for CGI custom-generated assets anymore, as AI-generated content will be light years faster and cheaper. The last bastion to fall will be talent because I don't see them being replaced as they are unique and brands in and of themselves. So, think AI-generated imagery displayed on volume walls with highly paid talent in front of it. Scripts will be deliberately crafted and tailored so less of the production needs to be shot the traditional way. So, I believe Generative AI will obliterate the small guys before it affects the big guys. Budget-conscious commercial productions are fickle and will move to whatever saves them a dime. They are not loyal to anyone and constantly scan for the next big thing. The larger drama-driven production community is vested in protecting one another and working together against change.

[@turk-money]

@@BagHolder323 Do you have any thoughts on how this will affect indie film making? I feel like one possible benefit of this is that, in five or ten years, indie film makers will not have to spend five years selling their movies for a budget of $5M because it's possible you'll be able to produce a feature film for $5k-$10k. Really with just generative AI and blue screens alone, a lot can be done. When you start to consider how advanced motion capture will be in five or ten years, the possibilities continue to expand. Could this be the biggest thing for indie film making since the start of Sundance and the creation of the digital camera, maybe?

[@BagHolder323]

@@turk-money This technology will be an absolute boon for Indie filmmakers because it will allow them to do anything they dream of for practically nothing. Their production values and acting talent will skyrocket exponentially. Green screen will be dead except for high-end productions with named talent. Regarding making money, I think it will be as challenging as ever, if not harder than ever, to monetize going forward. Indie filmmaking will become further entrenched as a hobby. They'll be produced incredibly fast, and the sheer volume will drown out any chance of monetization. However, there will be exceptions, and the cream will rise to the top, as it does anywhere else in any other business.

[@TheRajmoney]

I think ease of making video, will create more and more filmakers. Which means highly saturated market. Back when typriter were around, people had jobs just typing. Now no one has a typewriter job. Everyone could be a typewriter on compute and print or share. Same here, there will be alot more movies and shows and i think paid market will be really small.

[@zzodr]

"There is no CGI or AI in this movie, trust me bro" - Hollywood execs.

[@JJ_Khailha]

If AI doesn’t completely remove the need for advertising from society then instead of everyone watching the same commercial, we’ll all have unique individual adverts for every person based on decades of farming our data.

[@rboddington]

I have made 8 feature films. I was a good run, we're done. Hollywood will look like Gary Indiana when the steel industry shut down. No member of the public will mourn the loss of our industry, they'll have something better.

[@carlosfernandez3565]

Yes to everything, just have in mind there will be almost no money spent on videos from either side. I mean, the whole industry and all branches affected, nor the audience, nor coorporations who kept all these jobs alive with corporate videos, commercials, etc. will spend much $ on any kind of digital image. So yes, there will be great projects made with virtually no budget, but will sill be so much harder to earn any money from them, where is the $ going to come from within an overflow of top quality imaginative videos?

[@turk-money]

Great comment.

[@elena_tapean]

It's terrifying to think Sora will create fake reality, meaning mass-media presenting us something that never happened.

[@christiandebney1989]

Until Sora or Ai apps can split out multiple Aov layers that are used in VFX and create perfect iterations, Sora is just really good reference for serious film makers and studios that require VFX. I have yet to see an Ai move trailer that i couldn't piece together to present to studios using footage and stills from other library's created before AI. A concept trailer is worth nothing if the script isn't decent. It is exciting but as you say very early days.

[@Kryssthealien]

Midjourney was "crap" 2 years ago, now it's been used in publications, art, album covers, book covers, etc. A.I is exponential, in 2 years what Sora is doing now will be laughed at, check the progress between the Will Smith pasta AI video from last year.

[@veenasuresh7054]

@@Kryssthealien What positives do you notice? Remember, not everything that shines is valuable... Each person's essence is etched in their dreams and daily pursuits, especially in their chosen profession. Yet, the looming shadow of AI replacing human roles casts doubt on our future. It's confounding why some fervently champion innovations that jeopardize our fundamental right to earn a living. Beware, the allure of novelty can exact a devastating toll. Remember. Where does your brain kick into gear? Think about it: When photography came along, it took away some painting gigs, but it also made room for loads of new jobs, like making cameras and developing software. Plus, photography itself sparked a whole bunch of fresh career paths. What amazing job chances do you see, super-smart, when you finish AI tasks with just a little prompt? Give me one or two examples. And can you reassure me that these jobs won't be taken over completely by AI in the future? Could you clarify which area sees a big boost in humanity's quality of life?

[@DAFascend]

​@@veenasuresh7054 Allow me. Right to earn a living? Go buy some tools for physical labor jobs, it will be a little while before the physical robots take those jobs too. And after that, there's ubi to help us transition to a post labor economy before money becomes obsolete... I find it so ironic that you say all this, we should want the AI to take our jobs... It will free us to learn the secrets of the cosmos, to study the disciplines of science and philosophy. Travel the earth and perhaps even the cosmos...We are worried about what jobs we will have when, if done right, AGI will give us lasting life, possibly our own planet. You'll have simulations to visit... It will be profound.

[@DAFascend]

Just because we aren't the major contributing factors to those things, doesn't mean most of us won't have interest in them. For the first time in history, people will be free. Free to do whatever it is their heart desires, unless that desire is to be the best worker in the world getting the most work done...that will be taken by ai...unless you go into a simulation, and ask to live in the 1900s or something...

[@christiandebney1989]

@@Kryssthealien that will smith video was the real will smith poking fun at midjourney

[@ProFilmmakers]

Excellent points. Sora marks the beginning of a new era. Nothing will ever be the same when it comes to video production. As creators we have only two choices - either we embrace the new tools or we get left behind. I think my choice is more than obvious.

[@chrisklugh]

Problem is that's a very short period of time where you get to use the new tools. The end game is you will be left behind.

[@AIDropshipPros]

@@chrisklugh FACTS! And Sam Altman is just getting started. Wait til he gets that $7 trillion.

[@MrVh78]

@@AIDropshipPros IF he gets his $7T then he will be replaced by an AI hehehehe

[@Ilamarea]

You ain't needed for shit. The consumer will use these tools, with the marketed, shared-culture big productions made entirely by AI. AI's not your job loss. It is our extinction.

[@veenasuresh7054]

@@Ilamarea What positives do you notice? Remember, not everything that shines is valuable... Each person's essence is etched in their dreams and daily pursuits, especially in their chosen profession. Yet, the looming shadow of AI replacing human roles casts doubt on our future. It's confounding why some fervently champion innovations that jeopardize our fundamental right to earn a living. Beware, the allure of novelty can exact a devastating toll. Remember. Where does your brain kick into gear? Think about it: When photography came along, it took away some painting gigs, but it also made room for loads of new jobs, like making cameras and developing software. Plus, photography itself sparked a whole bunch of fresh career paths. What amazing job chances do you see, super-smart, when you finish AI tasks with just a little prompt? Give me one or two examples. And can you reassure me that these jobs won't be taken over completely by AI in the future? Could you clarify which area sees a big boost in humanity's quality of life?

[@Kryssthealien]

10 times cheaper means, either everyone takes a 10-time pay cut OR 9 out of 10 people have to go. Cameramans, soundman, editors, actors, makeup artists, wardrobes, catering, electricians, all replaced by one person really good at prompting. And in fact, anyone (including a 9-year-old) entering the same prompt will get the same result...

[@Filmmakingmentor]

When cameras got 10 times cheaper, it created 10 times more opportunities for video content. Social media videos couldn’t exist before and that created a massive market for videographers and created an entire content creator sector

[@Kryssthealien]

​@@Filmmakingmentor For graphic design, it's proven that companies are already outsourcing entry-level work to generative AI (Midjourney V5.2 is only 1 year old). My field of Translation and subtitling has been decimated by Deepl and Capcut, no more job, zero. Of course, Scorsese or Disney will be fine but every film student is at greater risk of never ever working in this field if EVERYONE can achieve the same result with prompts. I would argue that it is camera phones that democratized content creation, but at the same time, 95% of the camera shops (in London) disappeared as a result. GPS on phones also killed the lucrative taxi business and created low-earning Uber and Deliveroo. I do love technology and both my kids are doing computer science at Uni (GAN to be precise), but the reality is that there will be fewer jobs and the alternative will pay less (maybe more factory and physical jobs, that's it). From Altman to Musk to Kurzweil, they all agree that AI will be highly disruptive to society as we know it. I'm not a "doomer" but I think we should PANIC NOW, lol.

[@randallburgess6393]

So do you offer any training on AI for what’s currently available and for preparing us for what’s coming up I know nothing about this. I don’t know anybody that could help me to educate me on this and I would love to be able to get in on the ground floor of this.

[@Filmmakingmentor]

Yea we made a whole e-learning platform for AI. It has a free trial and it’s only $25 a month after that and we have 21 ai courses and release new ones each month. skillleap.ai/

[@blender6665]

A long time ago, people didn’t have mobile phones, computers, or anything else, but they lived very healthy and energetic lives, and they didn’t even have cervical or lumbar spine diseases.

[@BenjahLee]

I made a video on this to!! Love the points you make.. I’ve come to a similar conclusion, AI is here and it will permanently change the game. I do think however it can never replace a human touch and that videographers value will only go up… especially if they can utilise AI tools to. Nice video dude, and thanks for your input 🙏☺️👌🏻

[@veenasuresh7054]

What positives do you notice? Remember, not everything that shines is valuable... Each person's essence is etched in their dreams and daily pursuits, especially in their chosen profession. Yet, the looming shadow of AI replacing human roles casts doubt on our future. It's confounding why some fervently champion innovations that jeopardize our fundamental right to earn a living. Beware, the allure of novelty can exact a devastating toll. Remember. Where does your brain kick into gear? Think about it: When photography came along, it took away some painting gigs, but it also made room for loads of new jobs, like making cameras and developing software. Plus, photography itself sparked a whole bunch of fresh career paths. What amazing job chances do you see, super-smart, when you finish AI tasks with just a little prompt? Give me one or two examples. And can you reassure me that these jobs won't be taken over completely by AI in the future? Could you clarify which area sees a big boost in humanity's quality of life?

[@zeronz87]

Years? In 5 months everything will be totally different to what it is now

[@punchtalestudio]

Filmmaking was over before AI

[@MajdalAlyoussef]

Bro you haven‘t uploaded in a while. Maybe you could give us an update?

[@bluestrife28]

“Nooooo they can’t make a bunch of crap over-cgi’d money-grabs, THATS A HUMANS JOB!”

[@dwightlay5560]

I agree with you. As a Director and Cinematographer now I can see near infinite possibilities with Sora, and all the AI tools coming on line… The key word “tools”. We still need human sensitivity to create relatable content. AI is cold and DOES NOT understand human love or empathy…emotions. That’s called “the soul”. It may fake these emotions… It will always need human touch to be truly “real”… no matter how apparent the illusion is.

[@yundaz]

What I think some don't understand yet is that its still in its infancy form and where its going is what the problem might be. Eventually it won't need anybody anymore to create anything except the end user. What I mean by that it might go towards down the path of where streaming websites or platforms like youtube allow you to describe or just know what you would enjoy to watch and create it on the spot. Your own unique content generated by your intrests and data. While this sounds really nice initally, I think its a dead end. Sharing art, admiring art made by humans, sharing experiences we watch together, talking about something other humans made is what we mostly enjoy but we aren't at the point yet of fully seeing this. I hope ai art will develop more into useful tools so the creatives can spend more time creating with their crafts rather then an ai creating things for the creative.

[@getkraken8064]

Makes me wonder what the conversation was like in the time of the advent of "talkies".

[@Marsh4Sukuna-tf1bs]

I can't lie all of this has happened so gradually I'm barely phased... The time for adaptation is ample and available.. I was terrified we'd reach here almost a decade ago. That's just me. 10 years was more than enough to pivot.

[@dougm3037]

Sora certainly looks like a game changer. What program are you currently using for text to image? I assume Sora is a lot more capable than the tech you currently use.

[@idanieljr2282]

Thank you for your encouragement

[@Alanx_ai]

Short answer: no. It just opened up an entire universe of creativity. I bet Sora won't live up the hype the public has. It'll take real talent, you know, filmmakers, to harness it.

[@Андрій-ъ4э]

therefore, the whole process will be reduced to sitting at the computer and printing prompts. No trips to cool locations, no scouting, no teamwork on set. Just a stupid sitting at the computer. Video editors even without knowledge of editing programs. And even if you have masterpieces coming out every two days, what's the point, it will already be dull factory work without inspiration and joy from the project. Overall I am disappointed. The maximum positive that I see is the use of Sora for draft presentations, but this is the most optimistic of the impossible options for a happy ending.

[@captaingoodness9812]

What happens when the viewers become the content creators? Movies are currently a passive experience. For example we watch what Neflix has to offer. The next disruptive tech could be a media company that asks the viewer simple questions. Genre, choice of plot structure, characters, unique elements, etc. Then a movie is instantly created. This would offer limitless content possibilities and completely disrupt movie production. Our grandchildren will find the current methods of film production absolutely bizarre.

[@Marcus_Visbal]

Then it’s not a story, it’s an experience. And that already exists. It never turns out well. The whole point of a movie is a linear story with a specific point and a singular perspective.

[@alphathemoonunit5390]

Yes I absolutely agree with this statement.

[@trell1111]

I gain nothing from watching AI content, it feels vapid and soulless and shows places which don’t exist in reality. Fine for some special effects, but I want to watch Bond in real destinations; see Tom Cruise actually hold on to the side a real plane as it takes off; see real world country mansions in Period dramas; a car chase actually done and choreographed in reality. And everything else IN REALITY! AI is an additional device and not something demonstrating individual brilliance of the human being, which is what makes our existing film industry so compelling. AI is not wanted by the viewer.

[@paull9901]

People who see AI as a tool don’t understand what AI is. And that is especially obvious when someone starts making digital vs celluloid analogies. There’s nothing wrong with tool progression. The main problem of AI - it’s not replacing any tools, it’s replacing the process, as well as replacing the tool user. If anyone thinks that decades of multibillion dollar investment is just to give better tools to users, they are beyond naive. There’s so much information out there on how AI is being trained, how hive learning is beying approached and how an AI “mind” is coming into what we perceive as consciousness. And most importantly why pretty much everyone who has worked in the field from the early AI days has left it and now screaming that it’s not just another disrupter…

[@DANAMIONLINE]

This is the beginning of something new if we're willing to let go of the grip of what we are used to.

[@Filmmakingmentor]

I agree. But sometimes change is forced, even if we don’t want it. I’ve learned this the hard way several times

[@omeravarkan]

Storytelling, creative writing and similar skillsets would eventually be obsolete as AI would tackle those areas with ease in time. This is not a question of how to stay relative and ahead in an AI-centric society. There is no way to have an edge in AI driven economy in the long run. We’ll need to figure out new value system and a new economic model.

[@TheRajmoney]

There might be value for authenticity, frame by frame animation might be valued more knowing how much effor put into ut. Its like downloading a google image vs having actually paining, but it will very small market.

[@DAFascend]

True, but I use to hate 3d animated films and shows yet it's all that exists today, you might find a gem that looks hand drawn, but digital drawings are so much more convenient...

[@353Studios]

Did you stop producing content ?

[@winstonsmith6204]

The camera industry is going to charge

[@jamespatrickpro9973]

Thank you for this! Definitely changing things up and adapting

[@monicagene-lp4tu]

The actors can stand back, look around watching a.i. do all the work in movies for them. Save millions of dollars on salaries paid to actors. WONDERFUL IDEA!❤

[@alexamickey]

I’m so excited for this new era. I can’t wait to see how these tools will continue to evolve and allow for new possibilities in filmmaking

[@TheRajmoney]

I think its generative ai gonna evolve so fast, itll be to fast for professionals to keep up with.

[@LizNeptune]

Yeah I was telling my cousin that the film industry is dead. It was already dying due to corporate takeover and “shareholders”, then the strike further killed it. but yeah… Videography is finished. Drone footage finished, product photography is finished. Commercials are pretty much finished. The best thing to do is to lean into stuff that needs real actual people like portrait for families or weddings. I’m excited because I have been a victim of nepotism and gatekeeping in the industry, it’s been really hard for me to get ahead, and stop being a production assistant. So I look forward to creating my first feature film with AI. I think the writing prompts are kind of weird, I’m not sure how effective that will be, especially if it doesn’t come out like how the story is in your head. But they’ll probably have tools where you can design your actors/characters (like the sims) and then basically build the world that they’ll be living and working and then maybe you import the script, and it plays it out. Maybe you can go and take real-world photos or videos of the location and then put it into AI and then you can use it in to world build. completely avoiding permits, or shutting down streets or businesses. I hope this is a moment for the true creatives and visionaries to shine.

[@123rebelguy]

What will happen to artistry

[@zanehubbard]

I’m definitely going to learn more.

[@MrVh78]

laern what??

[@GoodRebelCreative]

I know this was 10 months ago, but there's a HUGE asterisks here. First of all, the visual abilities of AI have already started to plateau, and there is a permanent ceiling built into a technology that can only create things based on what's already been done. It can only imitate a drone shot or a sci-fi look because a human put those things together in real life. Secondly, and this is the main point, most videography is done to document things that are happening in the real world. To put it another way, AI is fake--even when it looks real enough to fool someone. You can't release an AI (fake) video of an event or an interview because, not only is it dishonest to the viewer, it's no longer valuable because it's not actually a document; it's a computer generated amalgamation of a other events. This may not entirely apply to narrative story-telling (cartoons have always done that job without people on screen). Third, as the market has already become saturated with AI imagery already, a higher value is now being placed on the real thing--this sentiment will only increase. Authenticity is at a premium (see the'24 election for proof). People naturally hate fakery. Even "overly produced" content on social media performs objectively worse than UGC style videos. The distaste for CGI in movies has finally started to have a financial impact and it's a trend that isn't letting up. AI is only valuable if the market says it is. As of today, it already looks like AI is an overvalued bubble. Yes, it's a permanent tool that will continue to amp up productivity, but these doomsday predictions are overwrought. "Old timers refuse to change" is a cliche that is quickly be replaced with, "People are way too excited about the next new thing." Think of all the "game changing" things that got huge press but ended up falling flat or outright failing: NFTs, blockchain/crypto, augmented reality, VR video games, AirBnB, smart glasses, cloud computing, e-scooter cities--and these are just the last few years worth.

[@Pietje_Piraat]

The dumbest thing filmmakers can do now, is trying to make their picture as pristine and smooth as possible. That is a dead end. The future is in the nitty gritty grime and dirt. Places and footage so tactile and weathered, that AI cannot even get close.

[@sutv6754]

Please make a video. Introduction or getting started or video AI for dummies. Would like to get started or a least have a better understanding.

[@Filmmakingmentor]

I have a whole channel called skill leap ai. Check it out

[@andremaxville4936]

For the most part yes. Ai is in it's infancy and the results are incredible. Imagine 5 years from now. The world of Ai film making will shift from the Hollywood elites to the people indefinitely

[@Mooooty]

What SORA (aka) OpenAI is not telling one...is that it takes at least 24 hours to generate a (1) one minute video output.

[@germanovsijenko]

so what?) It will only cost you five minutes to turn on the PC, log in, open the browser and type a request on the keyboard)

[@2_dimes]

If this trends like a lot of things mid and small companies will do all of this themselves. So people need to look at their clientele and determine if their own business path and model is in jeopardy being offset by technology. Larger corporations may be slower to adopt mostly because of budget in managerial structure. But within a year and a half of proven track record track record they will pull in the resource internally and dedicate a team of one or two to the organizational marketing effort. And even their trainers will be offset by entry level creating online content for business training. There may be a senior manager overseeing it to ensure that the corporate message is not lost but the task of doing will be done by a lower level pay structure.

[@lzmihich]

It is no help to keep asking silly questions like that , it is the evolution, to HELP !

[@journalistedisoncarter]

Let me one-up you on this ENTIRE video. Consider the following. Within 3 years' time, someone writes, "Make me an entire movie that..." And then fill in the blank. A VERY significant quote comes to mind: "Just because everyone has access to a word processor doesn't make for a William Shakespeare" Emm-hmm.