“Filmmakers, AI will replace you”

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How Generative AI (Sora) Will Silently Kill The Average Filmmaker and Video Creator

[@redfoxcreatives]

I saw ai encroaching on commercial territory so I just pivoted a little into documentary storytelling. AI won’t replace real people with real stories.

[@charles_wren_films]

Couldn’t agree more. We’ve been doing the same over this past year or so.

[@mahutaproductions8498]

How do you make your daily bread in that niche?

[@EricMazzoni]

Take a few photos of a person on your iPhone, record a few seconds of their voice, then have them write or speak a collection of thoughts (the order doesn't matter). Then, let the AI generate an ordered script with a version of the person telling the story intercut with generative images of the places or times in history they are talking about. Or just fake it all. There is no consequence, provided you have the computing power to just keep on churning out content. Granted, I think there comes a point where it all becomes too much and we see an entire industry dedicated to rooting out AI or outright relegating it to a different corner of culture. I think 50% of people will be fine watching something AI that is fake, be it a documentary or otherwise. The other half may demand some portion of it to be "real," however we might define that in today's world.

[@MultiMam12345]

Anyone that seriously says AI will replace filmmakers does not understand Art , Technology, Creative processes, Being Human and is even clueless about A.I. itself. Everyone has a premium quality camera in their pocket. Are most people creating meaningful stuff with it? Or does the majority still takes crappy pictures every day. A.I. is an amazing tool. But lets face reality. The Top 10 nusic charts for the last 10 years? AI will not replace anything. It will just improve average/mediocre taste. Artists will be artists. And eventually talent or lack of will show. No one cares for one day flies. Anyone can create good looking shots. So what. The main issue with AI is how it can turn a random person into a narcissist because they have convinced themselves they too are now a true artist. If anything will replace artists it's gonna be more dumb people without the capacity to form personal taste and opinion in any shape or form.

[@BUULSHIT]

Anyone that doesn’t understand AI would say this😂 All it takes is time because a generative adversarial network uses real films as reference for expected output and constantly reiterates more and more realistic inputs through its process until it’s indistinguishable from real. Anything “meaningful” can be replicated or evolved by AI and the uncanny valley aspect will slowly fade within the next few years. Same goes for music.

[@BUULSHIT]

So pretty much, the more “dumb people” that try to make films or music with AI, the more realistic the AI will get. By 2026-2027 it will be able to generate a script and scenes with character consistency and the films will most likely be better than what humans produce by 2030

[@beaniegenie8735]

The only issue is regardless of who understands what corporations only want money so cheapest and quickest bang for buck may win out but we will see

[@ebinrock]

It all depends on the people with the purse strings. If they value real art and that human connection, great. But I'm afraid most (esp. big corporations) will take the short-sighted cheap approach and say "good 'nuff, look how much more profitable this quarter is!"

[@muuuuusic6269]

I think you’re missing the point on the potential of AI… Sure, you can be an original artist and stand out without AI competing with you. But you never mention the business perspective of it. All the money companies will save using AI is mind boggling. Remember this is just year 3. Imagine in 10 years. Instead of hiring the production company and all the people that come with it, now they just need a couple of creative directors and a really good editor… What about all the camera team, sparks, art directors, color grading, etc etc etc. I also find it a bit condescending to say, “if you’re not original enough, Is ok to be replaced by AI” ???

[@DarrenSalty]

I agree. Artists can and will still create their version of art, but from a commercial perspective, unless some form a global legislation intervenes to stop this from continuing, which I seriously can't see that happening, then the game is already over. This is just a continuation of what the digital era has done to filmmaking.

[@NaphtaliRosenberg]

I think personally if this is what it looks like only a couple years, imagine it in 5, ten or twenty years. I think it is inevitable that beautiful feature films and stories will be told by AI better than what we humans are capable of. Maybe documentary is safe for a bit longer but even that I think there will be ai camera/drones that you just need to place in a room and it will film and edit itself within the next decade. I think as a career the days are numbered, but for personal enjoyment, the people that love it will continue to create as a hobby. Maybe there will be a small niche market for people who want their lives captured on physical 8mm, 16mm, 35 mm because they want to feel nostalgic.

[@vitafilm]

Coolest approach to this yet.

[@nur-niaz]

Thanks!

[@ElliotMillson]

4:10 I think you hit the nail on the head here - the more us human artists can live outside of the internet and draw on real connections in the real world, the more there is that separates us from the AI bollocks.. *he says on his phone watching KZbin*

[@ebinrock]

As mundane and drab as the following genres are going to sound (but you can be creative with them too!), I think the kind of film/videomaking that will most likely survive AI will be the things you really _can't_ replicate, where clients will DEMAND the real deal. Weddings. Events. Sports. Documentaries. Even those long government meetings (although those are typically done in house since they're so regular).

[@JoshMandella]

Beautiful and thoughtful video Nur as usual. Good work

[@gummoman]

AI will not replace artists but from my point of view, conventional advertising is at risk. Commercials are extremely repetitive and worth a lot of money.

[@pieterduplessis7865]

Yeah, I've seen enough clients look at soulless shitty work, and go "that's totally good enough" to know that they will cut out a LARGE percentage of work and not even notice the quality shift. And this will cut out the option of new humans learning to be great. We won't have young people be able to get the skills needed to be better than the AI, because the AI will always be able to do a passably mediocre job.

[@Jwallsmedia]

Unfortunately you’re wrong, if there is any sort of way to measure art, and how to make it. AI will learn to do it. We are essentially looking at a neonate in the AI field

[@TheLillid]

Good video - interesting thoughts - thanks for sharing.

[@lynthedesigner]

4:01 you could argue that AI imitates how we as humans get inspired by other people's art but no, that's not it. The creative process in our brains is fundamentally different. We are alive and we live outside the internet and the digital data sets. We have tangible biological presence here and thousands of years of evolution woven into our very existence and when we get inspired by other art, we interpret it we internalise the emotions we get from other people's work, synthesise it with our own perspective and life experiences and then create something new, something else. Thank you. This is exactly what I needed; My boss keeps telling me AI will replace all creative work.

[@nur-niaz]

🙏

[@paolosavino22]

As for the AI companies I think they should face justice from all the illegaly downloaded material they fed to their software. For us creators I think Ai can great visually but will never reach the narrative depth of a human directed video. We should evolve and learn from AI videos (that will be the new mediocrity) and do better. It seems scary but once we start see Ai videos we can understand where to improve. I won't mind if Ai will be around in 10 years (hopefuly a ethical one) but if the hype dies as it died with NTFs I won't be sad.

[@anarkyster]

AI wont die. Popularity of AI media might, but not AI as a whole. Just like blockchain hasn't died even if NFTs have. But I like where your mind is at. I foresee a lot of creative output in the future since adversity breeds creativity.

[@jonnynoakes9070]

Appreciate this insight!!!!

[@Soumyajit2.0]

Yeah ! Well said ❤

[@Alanx_ai]

"Maybe someday, but not today" -Maverick

[@ebinrock]

Hopefully that someday for me will be when I'm retired (hopefully in just over a decade!).

[@swashyhimself]

Aside from it being completely unethical to let programs use artists work as their source data without permission, I still think people’s eye for AI will get better. That means we will always, even if apparently indistinguishable in many cases, get uncanny valley from it. And even if we wouldn’t have known, people crave authenticity in the age of accelerated artificiality on all areas of life. Trends indicate a return to “nature”. This will follow AI too and so long as that niche of the real exists, bio talent can thrive

[@ebinrock]

I have a bit of hope when I see young people (🙄 am I old!) going back to vinyl records (NOT "vinyls" people!) and audio cassettes to experience the more tactile and real things of life.

[@chrisheeran]

Quality storytelling will be the only thing that matters. As always throughout the evolution of our species, the tools will change. As you mentioned, a unique point of view and how the story is told is where we are going…not how great your shot looks/sounds. That even goes for SORA generated content. It may look cool, but is your story compelling? Did your voice actors actually affect the audience with their performance as an actor should? For up and coming filmmakers, focus on storytelling and you’ll be ready. The gear/tools will undoubtedly change.

[@whoiskevinagain]

absolutely love this video, been saying the same shit since i started seeing it applied, the game is gonna cut out alot of lackluster, meaningless work.

[@ebinrock]

Sure AI today is imitative, but down the road _when_ it becomes sentient (or a darn good imitation of it!), and can make its own films from scratch, I wonder if all today's gear makers will fold - the camera makers, thd tripod makers, lighting companies, audio equipment mfrs., and on and on?

[@robertdouble559]

It will all depend on the end user. People with alent will be able to use AI to 10x their great ideas. People with no ideas? 10 times zero is still zero. But for a lot of people/clients, that's just fine. "Good enough" is good engough to get the job done on time and well under budget. Intersting times ahead for sure.

[@clxud1]

Just don't be scared...use em to ur advantage

[@aiz1k]

Spitting some facts

[@anarkyster]

The danger is not that AI will replace creativity. Rather it will replace professionals, especially the ones starting off. And it's not because most people are not creative enough, but rather because most 'jobs' are mechanical and repitative. They are the ones that use a lot of manpower. Unfortunately, our society is structured in such a way that even creative people have to get these 'jobs' to sustain themselves while they create their masterpiece or even polish their creative mind. Therefore a lack of jobs in a related field might just hinder the development of a lot of creative minds for whom their survival becomes priority.

[@ebinrock]

Well said!

[@danstrick3314]

Can't replace a solid Generalist.

[@vladbobe26]

Wonderful video! My thought would be to consume less content (after your first learning years) experience more of life and learn to listen to yourself while finding and practicing your style

[@michialharris1850]

It’s not sentient and it’s not intelligent, but we all know it will be way sooner then we think

[@user-ci6ii1dv6y]

look i love the message but why did you need to fearmonger me with that title

[@dawsondegraaf8143]

Commenting for the algorithm

[@user-yl6vw4ut9x]

We all going to die !!!

[@nur-niaz]

Fax, no printer!

[@alexalexis7899]

More than 90% of working filmmakers across all fronts - commercials, cinema, TV, music videos, docs - have interchangeable styles with everyone else. Production companies’ PRs and egos sell the illusion of “singular voice” but it really isn’t there. Singular voices stand out automatically by themselves without PRs shouting it from every platform they can lay their hands on. This is not so much due to laziness but because it is extremely hard to find a singular way to express oneself - and the more people we have making stuff, the harder it gets. So yeah, fun industry to be in.

[@AlbertKarhuFilms]

title of the video cost you a subscriber.

[@MrForestExplorer]

Her's a wild idea - maybe use it as a tool so you can make better films with less money. Derp?