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We chat to Noah Ward from @wineforthepeople about the challenges facing the wine industry, including overproduction and the need for diversification.
We discuss the impact of the global economy on wine sales and the shift towards premium offerings. Noah also highlights the importance of regional identities and hopes for a more diverse and unique Australian wine industry.
Noah discusses the future of Australian wine and the importance of embracing climatically appropriate grape varieties. We highlight the need for more diversity and regional identity in Australian wine, moving away from the focus on French grape varieties.
We also discuss the potential of Fiano as a standout variety that can showcase the unique terroir of different regions in Australia. We emphasize the importance of removing gatekeeping and pretentiousness from the wine industry to foster a more inclusive and diverse community of wine enthusiasts.