Winners & Losers: These Trucks Are Selling and Flopping!

( www.allTFL.com ) Check out our new spot to find ALL our TFLstudios content, from news to videos and our podcasts! The 1st-Half of 2024 sales data is in, and there is a lot of bad news. The Ram trucks and Ford F-Series truck sales are down significantly. However, Chevy, GMC, and Toyota are growing.
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#truck #sales #report

[@Mercipher21]

I would call lower sales a good thing. Hopefully ppl are waking up to these ridiculous prices and stop paying them.

[@davidporter7051]

that's not the issue. it's not difficult to not be poor

[@andrewmendoza1578]

@@davidporter7051you can be able to afford something and still feel it’s a dumb decision. $70-80K over 5 years for a half ton is just not worth it. Ridiculous price points yet I’m sure the executives of all these brands received substantial raises.

[@BrittanyMartin917]

@@davidporter7051 if you wanna pay 50k for a basic truck go ahead but theres a differance between fair pricing and just raising them up till no one wants to buy them anymore.

[@SuzukiKid400]

@@davidporter7051it has nothing to do with not being poor, it’s about not overpaying for trucks which will force manufacturers to lower prices. Buyers have been idiotic the last few years paying whatever the selling price is and it has made the manufacturers greedy!

[@davidporter7051]

@@SuzukiKid400 once again prices are where they need to be. Prices are nearly the same for 2+ decades. And you are being poor.

[@Enjoytheinbetween]

Glad sells are down, the automakers are ripping off the people with crazy prices and options that we don’t need.

[@shoveI]

It's options we don't need, but I have one of the last truly basic trucks (reg cab, crank windows..) and whenever somebody sees it and comments they talk as if they stepped in dog mess when they observe the trim level.

[@nelsonsantos2631]

⁠​⁠@@shoveII bet they are the same guys that “want” basic truck but never actually buy one.

[@karlschauff7989]

@@shoveI That's why I was saying it was stupid when people were shttng on GM in 2019 for not having fancy enough interiors and keeping up with the top trim levels from Ford and Ram (which were more expensive as a result of all that extra nice stuff and gimmicky features). GM had lower MSRP's at the time. Then because everyone whined and the auto journalists bashed them for keep prices down, they went hog wild and loaded the interiors up and raised their prices as Ram and Ford kept competing for most expensive trim.

[@mred3660]

Exactly pick what you want and then they try to force you into three or four options you don’t want and make the 300 dollar option you wanted go to 3000 dollars

[@atg1338]

But sales are not down

[@TheDagooaz]

Tommy, glad you were able to roll out of bed to join us. 🤣

[@jimjones-pz1tt]

Both father and son display a total lack of self respect when appearing on camera. Can you imagine what Tommy looks like off camera?

[@thomasmccarthy7952]

Have to agree. Spend 2 minutes before you are on camera if you want to create a content following. I find him to be the weakest part of this channel.

[@charlesb4267]

@@thomasmccarthy7952 I had to laugh at these comments because it suddenly struck me as to who I thought he slightly resembled as he sat there nodding his head with the rather wild looking hair ... none other than Sam Bankman-Fried 😂

[@MarkVJenkins]

seriously. How about a comb...

[@jimjones-pz1tt]

@@MarkVJenkins A complete lack of self-respect. I can only imagine what his fiance is like (she puts up with this shit).

[@SilveradoChris]

Probably most people have decided that the prices are so high it's not worth it. If I bought my truck in the exact same configuration, it's 13,000 more now. Sorry but 75k for a chevy silverado 2500hd duramax Z71 with cloth seats is ridiculous

[@kmonto1971]

Even with all the problems of my 2020 2500hd ltz diesel, the same truck as a 2024 is 86k. I bought mine new for 66k. No way they added 20k with of stuff... where? what?

[@fredwilliams7893]

2017 lTZ 2500 z71 Duramax! with 105k miles zero issues! Wish me luck!

[@benson8686]

This exactly. Inflation hasn't been that bad, and the supply issues from the pandemic are resolved. Prices are just too high.

[@Superneuf70]

@@kmonto1971that’s where inflation of all products involved in its construction, comes into play.

[@strykerentllc]

@@benson8686 Prices being too high is the exact definition of inflation. A 20% increase in food prices isn't that bad for the kid that lives in his parent's basement with no rent or mortgage. Perspective is everything and the harsh reality is that everything costs substantially more today than it did the day the potato slid into the oval office. Gasoline, natural gas, and electricity costs are also elevated and people have resorted to taking on credit card debt to stay afloat while others have tapped into the home's equity which is leading to another bubble that will make the 2008 crash look good in comparison. Too bad TFL hasn't looked at the number of days these vehicles have sat on retail dealer lots as that would show everyone where the market is. Cheers!

[@alexandersheppard1997]

NOBODY CAN AFFORD THESE TRUCKS ANYMORE!

[@chadbrinkley6358]

"Nobody"..?

[@dirtbagliberalsnake5729]

​@@chadbrinkley6358hardly anyone, the meat of the truck market can't afford it

[@chadbrinkley6358]

@@dirtbagliberalsnake5729 appears around a million buyers disagree

[@atg1338]

Then why are the top 3 selling vehicles ford f150, chevy Silverado and ram trucks?

[@mikevanderlinde9027]

Maybe when people who need them are the only ones who buy them the prices will come down.

[@jmanultra]

Glad to see sales are down. Especially with the stupid high prices, terrible financing rates, and so so quality. The success of the Maverick tells the story. Customers want a nice affordable truck, where they can enjoy some bells and whistles without having another mortgage payment.

[@spyder000069]

Where did the $20k mavericks go? They will just slide the scale to make up.

[@billsouza4457]

Mavrick is a car...Like the Ranchero.

[@atg1338]

Mortgage payment? Where you living where a house payment is a grand🤔

[@cl5163]

Prices are totally out of control! 5 years ago I was buying a fully loaded F-150 XLT for 42k and platinum for 60k. I will not buy these trucks any where near these prices.

[@DarthNero]

If you were to compare your 5 years old truck with the new version, other than upgraded tech & some additional standard features, for the most part it’s the same truck. Same design, powertrain, mpg etc but the price of that XLT is about 20k more than what you paid back then. That doesn’t make sense. Ford saw people were overpaying during the pandemic so now they want to continue the trend by having you continue to overpay. I’d suggest to hang on to your current truck and keep it as long as you can.

[@hochhaul]

10 years ago it was difficult to drive the price of an XLT over $40k and a Lariat was in the low $40k's. Ford is starting to get as insane as Ram and that's a dangerous thing considering Ram prices have gotten so bad that they have a year worth of Ram HD's and still have 2023 Ram 1500's on dealer lots.

[@OneNationUnderGod.]

Bidenomics hard at work!

[@atg1338]

😢😢😢

[@crubie74]

The price swing is coming. I'm in Canada - in 18 months we went from seeing dealerships selling trucks for $10k over MSRP, to now $10k under. That said, the MSRP is still ridiculous for most trucks and SUVs.

[@ytj22]

And yet you still can't find a car at any Toyota dealership

[@marcelo403polo2]

@@ytj22 smart people stay faaaaaar away from crapyota

[@SuzukiKid400]

It’s illegal to sell over MSRP in Ontario.

[@ytj22]

@@marcelo403polo2 apparently not.

[@keon8625]

​@@SuzukiKid400 Dealers get around this by installing non-negotiable add-ons and accessories such as rustproofing, paint protection, etc... and then charging ridiculous prices for them.

[@turbalejo4999]

All bad news for buyers who paid $$$$ markups for pickups over the past few years. All trucks are at least 40% over-priced.

[@FM4AMGV]

A 40k truck a few years ago is 50k+ just from inflation

[@karlschauff7989]

Good luck ever seeing prices recede 20% let alone your 40%.

[@Shadowcloaksb]

@@karlschauff7989 Ram is currently offering 10% off and this is before they go into panic mode. I think they will hit 20% in the next few months.

[@thelarry383]

@@FM4AMGV Subway used to sell $5 foot longs. Today that same sandwich is $14

[@FM4AMGV]

@@thelarry383 There were a lot of franchisee's that opted out of that the last time it was put on. Subway treats their Franchisee's like dirt. I remember paying around $9 or so 4 or 5 years ago when I went there last, so that tracks with inflation.

[@miller4190]

Nobody can afford this stuff

[@davidporter7051]

stop being poor

[@alexandersheppard1997]

@@davidporter7051stop being a dick

[@Chuckers84]

just you bud

[@ljmorris6496]

Literally 1 million people disagreed..

[@tm68669]

You're 100% correct... Just because someone has enough each month for the car payment, doesn't mean they can afford the vehicle.

[@DMSparky]

Stop chasing capability in the 1/2 ton class, start focusing on reliability, affordability and overall low cost of ownership. There is no reason to pull a 12000lb trailer with 1/2 ton. Most people aren’t pulling more than 6500lbs camping trailers. Also stop making them giant looking bricks the visibility out of the newest half tons is terrible.

[@Maverick09171]

This is the best response.

[@Frost_Tiger]

this comment is basically what I've been saying besides the towing part didn't think about that and I'm lookin for a used truck

[@Dusdaddy]

Unfortunately, buyers drive that demand. We buy the one with the bigger numbers (power, towing, payload). And these reviewers don't help the issue because they reward the trucks with those bigger numbers.

[@patbromwell8701]

Just because a1/2 ton can pull heavy loads doesn't mean it can handle it. You wind up with the tail wagging the dog 🐕

[@CTECH-REVIEW]

This is why Ford made the 2.7l ecoboost. 24-26mpg and can tow 7500lbs. Most 1/2 tons never see more use than a bag of mulch and a couch from Costco.

[@pipedesigner]

I’m not paying 50k for a basic trim truck

[@Wicked_RotF30]

70+k for basic F250-350 XL 4x4 crew cab with powerstroke diesel.

[@jermainec2462]

get a smaller truck

[@ravensfootball52]

@@jermainec2462same issue. Nobody wants to pay close to 50k for a midsize truck and it’s not even fully loaded. Prices are too high across the board

[@plutodestroyer12]

4x4 with a full size cab no options = $50k. that’s insane!!!!!!!!!!

[@karlschauff7989]

@@jermainec2462 There's no way I could ever go from a full-size to a midsize.

[@meanman6992]

F the chicken war CARB BS, I WANT A NEW SMALL REGULAR CAB MANUAL TRANSMISSION PICKUP! with manual windows manual locks, manual lockers 4x4 obviously with a bullet proof drivetrain, keep all your stupid gadgets!

[@Enjoytheinbetween]

Exactly!!! I don’t need a truck that drives itself or warns me of lane changes.

[@meanman6992]

@@EnjoytheinbetweenAmen! I don’t want a “luxury” truck or a truck to do faux SUV things I need a pickup truck to do pickup truck things!

[@RobertJLessard]

100% to me a luxury truck is simple to work on and fix myself with parts that don't stop womrong in a few years. Simple basic truck.

[@lidolf8168]

You had me except at Power Locks. I really do enjoy power locks. And power Windows too. Like I have a 92 Explorer with power Windows and Locks and that's a luxury I don't think I'd want to give up. Even on a work truck that's just too convenient.

[@jermainec2462]

😂😂 idk what year you crawled under a rock them days are over ... get base ford Maverick if u can one or base nissan frontier... that's about as simple as it gonna get ... all yo peers want big trucks with big tech and big luxury... ima afraid you are the Minority

[@reallyemptypockets6509]

I literally shop for a new truck Every day, but even when I find one that I like. When I calculate the monthly payment, usually around 1200 a month, I just can’t justify it. Then moving down to used trucks I always come to the conclusion that it’s not really any better than what I have now 🤔

[@onefastboi14]

I ended up buying a 2024 F150 SXT Supercrew for around 32k as it was a loaner with 4k miles on it. 2.7L EcoBoost with good fuel economy. Wasn’t fixing to pay the outrageous prices for new trucks like I’ve seen all over the country. Nice truck with a good interior. Don’t overpay!

[@EdwinRodriguez-zt5fx]

I want a truck, but I don't want to have to finance it for 969 months... 😂

[@onefastboi14]

Try to find a loaner vehicle. It’s what I did and ended up being the best of both worlds. Bought a 2024 F150 SuperCrew with the 2.7L ecoboost. 6 year 100k mile certified preowned warranty through ford and that includes 6 years 100 k of maintenance too. Even has the extended range fuel tank too. Truck only had 4k miles on it and I got it for around 32k. MSRP on it was 48k which I never would’ve paid, but just over 30 is a solid deal especially on a new model year truck.

[@KlausVillaca]

Easy to see the reason... PRICES are too high. Nobody want a truck with this amount of electronic, people want a good, reliable and affordable truck.

[@christianarrington6492]

The maverick sells because its commonly the cheapest thing on the lot other than a bronco sport or escape.

[@neiljanssens1486]

No wonder Stellantis is having trouble selling vehicles. If youd bought one recently and had trouble with it, youd know how horrible they are to deal with. Ive owned my new Ram Cummins for a little over a year. Still dealing with vibration and transmission issues. It only gets better when the customer demands better. And they aint the only game in town.

[@knowone6214]

I wouldn't buy SH1T from Stellantis

[@danh655]

Fix it again Tony

[@johnstrand2247]

Service and warranty ducking for years.

[@karlschauff7989]

They should just give you a new truck from the lot. I heard they have a year's worth of inventory sitting around, surely they have something similar they can give you lol

[@atg1338]

Did you drop out of grade school 🤔

[@brianweathers1881]

Tommy just rolling outta bed with that hair?😂 Hoping this helps with reducing prices or incentives still rolling in a 2002 gmc sierra

[@dnlmachine4287]

Sam Bankman Fried and Michael Cera mashup. I love the moptop. Stay gold.

[@shettlock]

lol you got the truck I’m looking for with that sierra

[@anthonyhitchings1051]

If you want to see bad hair, just look at Keith Richards

[@kuhndog-1196]

Prices are too damn high. If these companies want to sell trucks then a ram bighorn or xlt, what whatever the chevy equivalent is, should be high 30s low 40s. They will sell a bunch for trucks. Cut this tech crap and give us trucks. It's really simple. But a comfortable bighorn ram is over 60k. That's just plain insanity.

[@RobertJLessard]

Exactly! I want a basic truck with no screens or tech crap. Cna I even order a Bae model f150 anymore with no giant screen and no carpet?

[@kuhndog-1196]

@RobertJLessard I mean the screen will stay no matter what because of the backup camera being required by the government. Unless they would use a rear view mirror setup like chevy did years ago. But I completely agree. I truck that is usable and comfortable for the family doesn't mean it has to be a luxury vehicle.

[@DarthNero]

@@kuhndog-1196yeah the screen will stay but 13,14,15inch screens with tablet like features are unnecessary for some. This adds costs and makes this trucks pricy

[@kuhndog-1196]

@DarthNero oh absolutely. I have no use or desire for a huge damn screen. I have a 17 power wagon and that 8.4 inch screen in that thing is as big as I would go. I wouldn't mind the 5 inch or whatever it was they had. It's the first vehicle I have had with a screen. Hardly use it.

[@Coach_BigMac]

I make a decent living (over $200k/yr). Wife and I are empty nesters so our expenses are fairly low. But I will never spend that kind of money necessary to buy a new truck today. I can't justify spending $100k on a truck. And I use my truck for truck things. But I'm not a rancher or anything.

[@371kenny]

Stop putting 20" screens and all this tech! Less electronics and keep the price down because of it!

[@cptbuiltk7944]

Less hp and tq would save a lot more money

[@georgelin8498]

I bet screens are actually cheaper to implement than physical switches buttons and gauges. This is just price gouging.

[@371kenny]

@@georgelin8498 I was talking about all this tech crap is garbage. We don't need electronic parking brakes.... etc

[@ljmorris6496]

Nobody bought trucks with roll-up windows, no A/C, all the other "big-beards" dream about but don't buy. Even in the '70s you can get a pickup that's fully loaded..

[@erictownsend4236]

@@georgelin8498 I am still driving a 2004 GMC Sierra! Without looking at the dash, I can, by feel, run the radio, climate control, four wheel drive , etc.!. WITHOUT TAKING MY EYES OFF THE ROAD! Show me YOU can do that, without taking your eyes off the road with a screen! Basic functions on a vehicle, controlled by a screen where you have to take your eyes off the road to operate are NOT as safe as manual controls! When your eyes are on a screen and not on the road, you have an accident, where is your price saving now? And when 1 manual switch mal-functions vs a screen mal-function, what is the price difference? Companies, PLEASE offer a less expensive option than the current trend towards electronics. I feel you would sell more vehicles in total when you include a BASIC model in your line-up!

[@ROBinJVILLE]

All I know is once a month someone tries to buy my 87 F150. Trucks are still wanted, but not at these prices

[@RaulV22]

This isn’t bad news. Manufacturers went above and beyond to squeeze every single penny out of their customers and we kept buying them when we didn’t need to. The price gouging is insane. When a truck that was $50,000 4 years ago is now $70,000, that is beyond inflation. It’s price gauging.

[@cjmhall]

Tommy looks more like his dad in every video.

[@kevincockburn7805]

Yes it is incredible stuff. DNA you can't escape it. On the plus side at least his dad knows that his wife did not play away.

[@untheist5533]

His dad’s genes are super strong. Scary isn’t it ? 🤣

[@conejoshiker3165]

Comb, a strip of plastic, metal, or wood with a row of narrow teeth, used for untangling or arranging the hair.

[@daniel_alexander_]

I was coming to make some sort of comment. Way too aged to be so unkempt. A concerning lack of hygiene.

[@Cloud30000]

It sucks when someone making 10 times more than you is able to do so without having to maintain a strict appearance to keep their job like the rest of us.

[@meanman6992]

😂

[@georgearevalo781]

Dont understand why someone would come on screen looking so disheveled..not a good look

[@StlrNtn95]

His generation thinks that's cool! 😎

[@user-ch7kb7pe5r]

Some of these “dealers” are still demanding market adjustments for trucks you can find anywhere. Liberty chevrolet (Selma, Ca) tried to slip in a market adjustment when I bought my ZR2 Silverado. Found another one at a dealer and paid msrp.

[@robertaspinwall3205]

Also add in the steep rise in insurance premiums with these new trucks.

[@hermanwilliams3092]

The price of all vehicles are RIDICULOUS!

[@paulgolde6490]

I graduated from High School in 1973 with my first truck, a new Mazda B1600 mini pickup (made by Ford) for $2,900 OTD. 10 years later, traded it in for a new 1982 Dodge Ram D50 4x4 compact pickup (made by Mitsubishi). 10 years later, traded it in on a new 1992 Ford F150 XLT (made by Ford in the USA!🇺🇸). $18,600 OTD. Still driving it nearly 33 years and 270,000 miles later.

[@hellkitty1014]

The market is finally self-correcting and we should all be thankful. Truck prices are simply out of control. There is no more "free money" and rates are insane, even with perfect credit. This needs to happen. For Ram in particular and yes I'm a fan, but they went absolutely insane on pricing with far less updates on their trucks against the Big 3(HDs especially). I hope this forces downward pressure on pricing, with incentives already pretty sizeable right now. GM is getting it right because they're being disciplined on their core truck pricing, their midgrade trucks.

[@ajspires8064]

Took my wife’s Mustang to the dealer for a recall yesterday, and the F-250s on the lot were between 80 and 95k, and they had a Raptor R on the lot with a 50k “market adjustment”. The fact that it’s on the lot tells me that sales are down, in the Tampa Bay Area, people around here haven’t been concerned with these high prices, but now it seems to have finally reached its peak.

[@patmald]

I just want cloth seats, crank windows, optional a/c, and rcsb as options

[@atg1338]

Crank windows and optional a/c🤣🤣🤣🤣🤣 no thanks

[@barrydworak]

It seems strange that the Tundra is up. My local dealers, in a region where Tundras have been very popular, have rows of them. They don't seem to be moving at all.

[@ytj22]

So they have lots of them because they sell lots of them? Like in a grocery store you will see racks and racks of bread and it's not because the bread isn't selling. I wonder if dealerships want more availability?

[@dmbwa]

Read the raw numbers the sales are up but the production numbers are down significantly: 30Kish. same with other manufacturers. So overall it’s trending down even for those listing an increase

[@barrydworak]

@ytj22 well, I don't go and chalk the tires, but from what I see, they're not moving. I'm not seeing people on the lots, trucks driving around, or noticeable changes in the rows of Tundras.

[@mikemaybe5999]

The Toyota lot near me has about 30 tundras and 20 Tacoma prior to that they would have like 4 tundras and about 7 Tacomas

[@andreymedz6192]

Just because the lot is full doesn’t mean they’re not selling. Toyota dealer near me has a full lot and almost everything is there with a sold sign on it, just waiting on the owner to come get it. They pre-sell stuff that hasn’t even gotten there yet.

[@ctechbob]

Ford has done nothing but shoot itself in the foot with the F150. 1. 2.7EB is the base engine, sure, no problem, but then they stripped it of all of the heavier towing packages to force you into a 5.0 or 3.5 if you want an F150 with more capability than a Ranger. "Streamlined product offerings"...read that as "We make the most profit on these" 2. Can't get the hybrid now in anything but a 4x4 XLT. Some of us still want the hybrid to tow with (Especially with the 7.2kw gen) and don't need or want the added complexity of 4WD or the XLT trim level. (And fix your options so you can actually order the towing mirrors with a 'max tow' 3.5 Powerboost) 3. Overall quality is in the doghouse. 5 Recalls on our 2022 Maverick and counting, F150's don't seem to be faring much better. 4. Fix your 10R80 problems 5. Have we fixed 3.5 cam phasers yet? 6. Killed off the payload packages across the board (small sellers sure, but MEH) 7. ~$50,000 for a 2.7 STX? - Seriously? This is where we are now? --Sincerely - Ford Owner

[@aaronbehindbars]

Ridgeline had a stop sale due to recall of tailgate wiring harness for backup camera.

[@Bucky_BB]

Maybe if RAM didn’t take away the v8 the sales wouldn’t have dropped so much. That’s call ignoring your audience.

[@843MudMafia.]

That hemi needs a update

[@omardevonlittle3817]

​@@843MudMafia.Why? Are you going to save planet earth with epa suits?

[@dcl97]

No, It was outdated, underpowered, and slow revving which was compounded by peaky torque and HP numbers. A constant negative in comparison tests was the Rams lazy and lackluster V8. Just an old engine that wasn't competitive with the 5.0 and GM's 6.2. They needed a whole new V8 architecture and a don't think Stellantis corporate had any interest in that.

[@seymourbutts8850]

Piss on the shitty hemi. I ordered a Ram because they had done away with the hemi. There's nothing worse than the hemi tick.

[@ohioguy4326]

@@dcl97 yea I had two hemi's and now a hurricane. The hemi was a good motor back in the day but I love the hurricane and and the way it drives.

[@TihsonToo]

The bad news is good news. Trucks shouldn't be a luxury/status item, automakers keep making trucks ridiculously bigger and more expensive and they are pricing people out of their segments.

[@LabCat]

The Ranger, unfortunately, made little sense when it launched and makes even less sense now. It costs nearly $10k more than the Maverick at MSRP, but only $4k LESS than a base F-150. Anyone that wants a compact truck and/or decent gas mileage is going to buy the Maverick; anyone that wants to tow is going to get the F-150. There's simply no value there, especially when the GM twins are objectively the better truck. But what I'd give to have my '94 S-10 single-cab back.

[@smk4565]

Ram raised prices to nearly $70k and sales are down 19%, not a shocker.

[@Dogdocphil]

For the first time in 30 years, I can no longer afford a Pick up truck! Who can afford a $100,000 pick up truck??

[@atg1338]

Me👍👍👍 not that i would pay that

[@Dogdocphil]

@@atg1338 Congratulations on your Wealth!!

[@Kliffy77]

Ram doesn’t listen to its customers! Refreshed V8 Engine option is a must, Everybody hates the Dial shifter but Ram doesn’t care, Prices keep going up! Instead of refreshing models with more power & specs that customers demand they change colors and trims!!!

[@redtitan29]

Would you invest in revamping a V8 when regulations in their current form all but make it impossible meet starting in 2027. This isn’t a customer driven market when the epa is dictating extreme emission reductions.

[@Kliffy77]

@@redtitan29If people are welling to pay yes! And with minimal tweaking the 5.7 HEMI can produce 400-420HP easily

[@redtitan29]

@@Kliffy77 It’s has nothing to do with power, it’s controlling CO2 emissions. If emissions exceed what regulations allow then the automakers have to either pay a fine or buy credits both of which raise the price.

[@Kliffy77]

@@redtitan29 i understand, Reflect the price on the customer who is welling to pay.

[@843MudMafia.]

U paying for alot of dates and tech on the ram​@@Kliffy77

[@Doy3791]

I wonder how the Ford aluminum body has affected sales of new trucks? I have a 2018 F150 aluminum w/3.5 EcoBoost. After 78,000 miles in the rust belt, I have absolutely no rust. I've always said, once the body goes the truck is nearly worthless. Mechanical issues are much easier and cheaper to fix than rusted out bodies. I've delayed buying a new truck because my existing truck still looks and runs like new.

[@spyder000069]

My 2019 f250 looks great in northern illinois. too bad they didnt give the ranger the same treatment. I've been considering a midsize and that would definitely give ranger the edge.

[@Jay-me7gw]

There are very few Colorado's on the lots around me still. There is a 113 listed in a 100 mile radius, but most are just stock photo, I think there may only be 20-30 actually on the lots. So I think availability is really hindering sales.

[@b1pig]

Wonder how those Toyota numbers are going to be in another 3-6 months with the engine and transmission failures.

[@syntheticjuice9279]

i just got back from vacation and saw a few (so more than i've ever seen collectively) Wagoneers as private hotel shuttles and higher end suv rentals too.

[@kchal0]

My 2015 Silverado transmission went out. It’s paid off and it came down to $8000 for a remanufactured transmission or $60k for another truck with the same features I have now lol. Seeing as the newer trucks aren’t any more reliable. I just fixed up mine. I’ll just drive it until the wheels fall off and continue to save money from no truck note.

[@jayc4715]

Get a junkyard trans ..and then sell that truck

[@kchal0]

@@jayc4715 I already got a remanufactured one. Came with a 3 year 100k mile warranty. If I sold it I don’t know what I’d buy lol I need my truck and don’t really want a newer model.

[@jayc4715]

@@kchal0 👍

[@bananamancoolguy7670]

very interesting, good to see you guys review this stuff from time to time and provide your insight on trends

[@corathekat1898]

I'd say #1 reason is cost and intetest rates. They are ridiculous.

[@jasondickinson1842]

The Ram sales are down because nobody wants to buy their new engine, and pay to be the Ram test driver. It will take several years before its sales are back up.

[@MrKnightoflight]

Owning a 2019 Ridgeline, sad to see it doing worse this year. It gets a bad rap for a really nice truck. If you don’t need off road or towing power, this is the best midsize truck.

[@atg1338]

It's awesome for hauling a bag of ice 👍

[@SweeneyJeffreyJ]

I think you’re right, the prices are too high.

[@atg1338]

DUH

[@Scout819]

Tommy hit it on the head with prices and interest rates. I'm willing to bet that right there is 95% of the issue. Andre I felt was really grasping for straws when he tried to reason the cyberattack may have been the cause. Also is something up with the camera? The video feels a lot... idk, softer than usual? Almost like it's a bit blurry compared to how it normally is.

[@toddprater14]

Interest rates are the issue people 5 years ago could get the higher trims cause they had 0.9/1.9/2.9… 60k @1.9 is like 4300 in interest that same 60k @8.5 is 13000 in interest

[@gpaje]

RAMs are just too expensive, and now without the Hemi V8 sound, it's not really a interesting to me. I love my Rebel, has been reliable since day one, but based on current prices, really not in the market for another RAM. But everything is so pricey these days.

[@DarthNero]

Due to the high prices of many vehicles, people are shifting their views on new vehicles ownership. I’ve noticed a growing trend of people appreciating and keeping their current vehicles for longer. More and more people who typically buy new every few years are choosing to wait longer because the additional benefit isn’t there for what you pay for. Today vehicles are not significantly better than they were few years ago but their prices have been raised as if it is the case. Inflation cannot be excused because automakers like Stellantis for example raised their prices by 50% despite inflation being at 22%. Most of the price decisions is out of corporate greed more than other reasons.

[@slunasaurusrex]

The average age of U.S. vehicle is now up to 14 years old. People are holding on to their cars for longer than ever before because of the new vehicle costs. Also the average age of a new car buyer is also up to a record high of 53 years old. They're the only ones that can afford these new car prices and their the only ones buying new cars. This downturn shows the disconnect between what car companies are doing (fully jumping into the tech - everything trend) and what the people that actually buy the cars want especially considering their age (physical buttons and not having to have an IT degree to change the A/C blower speed). So it's not a surprise sales are down when the car they have works fine and the new one is more expensive and harder to use.

[@atg1338]

Inflation isn't 22% dumb dumb....

[@anthonyesiemokhai1603]

Even 'base' trims for half-ton trucks retail for $45,000-$50,000 nowadays.

[@robwalker4548]

I stopped buying midsize pickups every 60,000 miles once they broke $20,000 which means I have not bought a new one since 1997. I miss not having one since I sold mine when it was 9 years old.

[@SliderFury1]

I wish there was an HD breakout as well, willing to bet they're up across the board, except maybe Ram. For sure Chevy, probably Ford, and maybe GMC.

[@AdamRhodes-kh2fx]

It’s all pricing, I was going to buy a 2500 prior to to Covid, still driving my 10 year old low mile 1500 today. My dad bought a ram classic 1500 5.7 bighorn for $32k in 2019.. all these companies want mid 50s now

[@moreuggaduggas]

I’ve gotta save $35k down payment for a new 3/4 ton just to afford it. Daily driving an Explorer rn until I can afford it. I hope they are able to get the prices or the interest in shape before I order mine next year

[@karlschauff7989]

Wagoneer sales went up because they're offering massive discounts on them.

[@danbaha3130]

My local dealership has 318 Tacomas as of last weekend, and has begun refusing to accept anymore Tacomas. And I live in Hawaii where Taco's are king

[@zap2002]

You hit the nail on the head for the Wagoneer. Rental car fleets are inundated with them. I rented one from Alamo in Orlando and there were rows and rows of them. Stellantis probably gave out some sweet fleet deals. The vehicle isn't that great and it's depreciating more than others in the segment. Try to close the hatch without bumping your head. Reach in to get your cellphone from the wireless charger and watch the hazards come on or the lane assist switch off. Such a weird design on those.

[@joerosier6059]

What about the HD truck segment? I'd be interested in seeing those numbers.

[@edkruzel]

Outrageous pricing, high inflation, and a lack of dependability/quality. Hmm, sales are down, shocking!!!

[@atg1338]

Inflation isn't high dumb dumb ... corporate greed is high....

[@leonardjeffreys1546]

Now, match the sales trends with each OEM's pricing strategies and this will make sense. Buyers are sick of being overcharged for trucks to subsidize EV's no one wants.

[@atg1338]

Alot of people want EVs ... just look around at all of them on the road. Got my wife a tesla 5 yrs ago and we've saved well over 10g on gas...

[@skratch29]

The math looks incorrect on full size suv totals. Seems like it should be a negative number.

[@fonz-ys6xu]

It's not just the cost of the vehicle. It's the total cost of ownership too. Financing with high interest rates, insurance, gas, and maintenance. My car will be 6 years old this October, and I'm planning on keeping it for another 4 before i replace it. It's been paid off since 2020.

[@robs4517]

If tundra's sales are going up, it just proves the adage that A fool and his money are soon parted

[@daveroush4896]

I would suspect that sales are down because of interest rates. Also my local Ford dealer had these dealer add on costs, not a markup, but dealer added items? High profit security systems and other stuff.

[@marshaclifton1535]

Consumer reports ranks all pickups as ...well unreliable That's why I can't buy my favorite 5th wheel ALLIANCE.

[@jonzaremba]

You may find that the Titan becomes a desirable full size in coming years. One of the last of its kind. Reliable naturally aspirated V8 with great MPGs and decent tech.

[@atg1338]

Coming yrs🤣🤣🤣 they are done making it after this yr! Look at any Nissan lot and you'll see new 2023 on the lot because nobody wants them.

[@LukeTerbieten]

Not sure these numbers check out. Having a hard time believing the tundra is up 30% given everything happening with that truck. And the lightning up almost 80%??

[@GP80888]

Until the industry does a 30% price adjustment I would suggest not buying.

[@Hooner77]

So, trying to figure out why some trucks or up in sales while others are down in sales is tough. A lot of people think it's the high prices, but GM is up, and their trucks are just as expensive as the others. Is reliability the reason for Ram sales tanking, could be but do we know that for sure. The one that I think I have figured out is the Tundra. Last year I was looking at buying a new 1/2-ton pickup. The Tundra was my leading candidate. The problem las year was the lack of inventory at the dealers. I kept looking for one with the color, trim and packages I wanted but never could find the one. I even had a couple of salesmen looking for me, but they would always call me about ones that I didn't want. If I am paying that much money for a truck, it's going to be what I want. I just bagged the idea of a new truck and decided to stick to my old one that's paid for. I still check the dealers and their inventory is much higher than last year. So, sales are up because they have product to sell.

[@reidgrandchamp774]

I've purchased several Lariat model F-150's through the years, 2021 most recent. Now I'm priced out of the trim, and I won't downgrade to an XLT to get a similar price point. I'm afraid I've bought my last truck.

[@JJJ5.7]

@andre there were no 2024 F150s in inventory the 1st of year. Still inventory is slim. Rumor was QA reviews were slowing shipments.

[@knotslip8862]

Nobody wants $70k-$90k+ trucks. Especially since they aren't as reliable as previous years and are moving away from v8's. No thanks. I ordered my loaded, crew cab, 4 wheel drive 07 GMC Sierra z71 SLT from the factory and paid $43,000 for it. To get the same truck today or as close as possible it would cost me $65000+ depending on manufacturer. Sad. I understand that prices go up but they've exceeded the normal increases over time.

[@dvader3263]

A quick look at an inflation calculator for $43,000 in 2007 to 2024 comes in at $65,133.77. So this equals the price you mentioned. $43,000 in 2007 was also expensive.

[@Cavemol5823]

Maverick is the truck America wants clearly 81.4 % increase . Waiting for any sort alternative hahah😂 I guess the maverick stands alone . Flip side of it f150 prices are out of touch with American buyers . I honestly don’t see Ram being sold here in US by 2030 at this rate . They need new truck midsize yesterday and compact truck and less ev.

[@ericneal1872]

I just went truck shopping this week. The cheapest new F150 on the lot was $63k. Hard pass.

[@douglastaylor43]

Prices need to be cut in half at least.

[@Random_DIY]

No one wants over priced luxury trucks. So glad I was able to get my'23 F-150 XL with 8' bed and max towing on the V8. No longer available in '24 with SuperCab. Customers want maximum capability with affordable prices.

[@beri232]

Can’t that kid get outta bed a 1/2 hour earlier to do his hair before a recording? Lmfao

[@chadmiller6487]

My new truck in 2020 cost me 55k. In 2023 cost me 70k. The one I'll order next year will be over 80k. Pathetic...

[@gregdixon3797]

I expected these numbers to look worse. Do manufacturers count the unit as sold once it’s in a dealer’s possession or are these numbers for trucks actually bought by the end consumer?

[@ErikR1979]

I paid $68,000 CAD for my Lariat F-150 June 2019. Priced out what is essentially a replacement, and it's now $106,000 CAD. A 56% price increase in 5 years? I'll keep my truck thanks.

[@anthonyesiemokhai1603]

I'm not surprised Ford trucks have seen a sales decline year on year. They have more recalls than a World War II veteran at a vets reunion.

[@chrishewitt5826]

Fuel prices, Insurance increases and high interest rates all are suppressing the market. If your truck has less than a 100k on it, you are probably waiting this out.

[@rossdobson1545]

Prices are a big part of this. I paid $47000 in 2017 for a full load lariat. A 2024 XLT is $67000. Makes no sense. I actually ended up purchasing a 2023 Ram 1500 Sport for $55000 Which was still expensive but was comparable to the ford in terms of options but was $15000 less.

[@Superacerc]

I'm having to go back to a 2002 F250 diesel to make truck buying somewhat affordable. Still costing quite a large sum for a 22 year old truck.

[@bradleyphillips204]

Im still paying on a 2016 Sierra SLE Z71 that I purchased before covid. GM trucks used were on average cheaper used than the F-150 and Tundra that were comparable to the truck I purchased. These new truck prices are disgusting. At this point im becoming interested in buying an older truck and restoring it if i had to purchase another one even if I had to take out a loan to do the restoration.

[@OneNationUnderGod.]

GM is still killing it in the full size SUV segment which TFL should have pointed out. GM sold 128k units & every other full size SUV combined only totaled 117k

[@corptusion]

Those ev numbers don’t make sense. I’ve heard the exact opposite. Dealerships in my area can’t sell them

[@wj2791]

We are all talking about the truck price being too high. It is not just the truck pricing, but overall inflation end results of printing unlimited currency. Big Mac Combo is $10, Waterburger Combo is $10 ,

[@atg1338]

Inflation isn't high dumb dumb... corporate greed is high duh... stop eating fast food and try eating something healthy at home.... people cry about fast food prices act like its a necessity 🤣🤣🤣🤣

[@johnculver3294]

I stopped and looked at a Ram 2500 a few days ago. No wonder the dealer is texting, calling me and emailing me every day. Those numbers are terrible!

[@jeffpronesti3501]

FLAWED!! Need to compare units sold as a percentage of unit produced for the two specific timeframes

[@bokz4482]

You don't need education to know why truck sales are down, just look at how much they're selling this vehicles, it is ridiculous and almost laughable sometimes. People are done overpaying

[@jt9411]

Not many people can afford $70,000+ for a new pickup.

[@willrector9716]

If everyone quit buying things the prices would drop immediately, people forget we have the power to change things....................

[@cornflarf]

Yesterday I built my EXACT Sierra 1500 that I bought 3 years ago on the GMC configurator and the MSRP is $11k more expensive and is almost $18k more than I paid for mine. For the EXACT same truck.

[@remsterx]

Did you check an inflation calculator? Everyone seems to forget about it. Your dollars don’t have the same weight from 3 years ago. Msrp matches inflation for example a 50k truck then= 60k now.