With Only Stock Footage I Made A $1,000,000 Commercial For $500.

[@HillierSmith]

I have an editing class! Sign up here: hayden-hillier-smith.mykajabi.com/edit-like-an-artist

[@InvisiblePeople]

Really amazing! Your understanding of the psychology of keeping viewer attention is probably the best I have seen.

[@InvisiblePeople]

Plus, how you integrate sponsor pitch is brilliant. It's not just a sales pitch but part of the story.

[@HillierSmith]

​@@InvisiblePeople It's actually what inspired the content idea! Current contacted me and I asked myself "How can I use finances to motivate a video?" This video's the result.

[@InvisiblePeople]

@@HillierSmith I figured that's how it originated. ads work best when they don't feel like ads, and you are demonstrating a practical use relatable to your audience = brilliant. Well done!

[@peepo19]

@@HillierSmith very clever indeed!

What you mean is simply his ability to ARTICULATE it.

[@CinecomCrew]

Great video man! I don’t know what your commercial is selling but we’re buying it! 😎

[@HillierSmith]

The commercial I'm selling is to Subscribe to my channel.

[@CinecomCrew]

@@HillierSmith as if we weren’t subscribed already (love your content) big fan over here 🥰

[@faem06]

jordy × hillier collab ?

[@marle6318]

@@faem06 Yes ,

[@shadrax6472]

@@HillierSmith and doing comedy too

[@youknowwho9203]

If anyone argues that editing isn’t an art, show them this video.

[@joshuacappello]

so true

[@360videohawaii3]

Editing is 100% art. Editing shapes the whole piece. Footage only takes you part of the way, the real art is in editing.

[@SidneyDiongzon]

My dude, just love the pacing of this video! So fun to watch!

[@HillierSmith]

I got a 45% retention on my last video and that infuriated me, so I turned it up a gear! Glad to hear you enjoyed it!

[@asiansushiamv835]

Man, these videos are jam-packed with so much helpful information. I honestly can’t believe these are free - they’re truly a gem for all editors on this platform

[@Nalter]

This was amazing! Loved watching the process from start to finish.

[@deepaparakkal4241]

7:20 I love this. This shows the power of video editing, and the biggest skill of a good video editor; storytelling. This really fascinates me!

[@Derpled]

i love how you form ur content into something so seamless, watching like 10 minutes of ur stuff feels like fricking 2. its like anime but youtube. keep up the great stuff. watching ur content has gave me so much knowledge on editing and youtube. id really like to talk to you and hear it from ur prospective and ur opinions on some stuff.

[@08stanze]

yes you are right!

[@zul56022]

Like this so Hillie sees it

[@thegreatsamurai5016]

yoo derpled

[@blaroe]

If someone told me that this is an ad for the iPad and Apple Pencil, I'd believe them

[@BrianBernardEngineering]

This helps a lot. I'm still nearer a beginner trying to add more b-roll to my edits ... it helps a lot to see where I need to eventually try to get (enhancing the b-roll further with sound and visual effects). It's not that I didn't already know that - but seeing the difference helps drive the point home.

[@sh-lr1cx]

what is b-roll?

[@beingzombievstheworld]

@@sh-lr1cx extra video footage that have voice over or used as supporting clips

[@Sem0711]

Hey Brian, I’m working on making a channel for beginner editors. Is there something in particular you struggled with? Or something you want to learn still?

[@zachripp8163]

Ahh another video! Another day of happiness! Keep it up man you’re amazing!

[@NowIKnow8]

This channel is super underrated. This channel needs at least one million subscribers.

[@ConorORegan]

The final cut timelines for your videos are insanely good

[@HillierSmith]

Thank you!

[@ConorORegan]

@@HillierSmith no problem

[@fisheatrepeat]

"Well f**k me!" 😅😅😅😅 the honesty in your vids is what makes them great 👌

[@ANDREWLEVITT]

Love seeing the Spike Jonze Homepod commercial in the intro!

[@TheLegendOfFLG]

Your a freaking meta video maker man. This video pulled me in and I had shit to do instead but stayed to watch.

[@HereBeBarr]

Random question, for editing vlogs. Do you think having any music track under A-Roll/Talking moments takes away from the video? Should music only be used under B-Roll sequences?

[@HillierSmith]

An entire video about music is coming in the very near future... 😉 But the short answer is music needs to reflect the action of the video. In the first ten seconds of this video, for example, I have electronic, bright music playing. When I say "$1,000,000" the music cuts out to highlight it...then the beat drops and the tempo picks up to show that having a $1,000,000 budget is exciting and that your mind races with possibilities. Then the music cuts out again when I reveal that it's only a $500 budget...So in the first 30 seconds, we've had about 4 music changes all to reflect the action of the video...TLDR: music should "yes and" the story.

[@fisheatrepeat]

Great question mate

[@darshjoshi1641]

@@HillierSmith Now that's how you answer a question.

[@phenomenalwriting]

Excellent question and answer!

[@theoutlet9300]

I don't know if its too late to answer this question but audio (not necessarily music) can make what you saw have that power and flow it to the next scene. Love this specially for the intros. Bring music in and out to highlight what you want to convey

[@benopenshaw]

Watching this on my editing break. The advert was INSANE and this whole video was executed perfectly, good job Hayden.

[@heyitsday]

THIS IS SO IMPRESSIVE! I’m definitely going to take inspiration for my upcoming KZbin video. I am really starting to love editing as more of an art form instead of just busy work like you said! Thanks!

[@HillierSmith]

Having worked with many high profile channels, the moment a KZbinr starts seeing editing as art and not busy-work is always the biggest game changer to their content. It is a little known "KZbin hack" I am trying to get more people aware of. The fact you are becoming aware of this early on will have a huge return on investment! Happy editing!

[@adityakadpe2739]

@HillierSmith bro you touched my heart❤️

[@heyitsday]

@@HillierSmith Thanks so much, Hayden! You're a huge inspiration for me, and I'm looking forward to popping up on your home page once I nail down my niche and content!

[@InternetCity]

Bro your work always amazes me! Just tried working on a vlog based off of everything I’ve picked up from your videos and it feels it still is missing something! But it’s a start will drop it can keep learning from you. Man keep up the great work, I’ll keep watching!!

[@matthewTobrien]

You may have only spent $500 in “raw materials” but your expertise, skill, experience, talent as a storyteller and artist is what makes that video worth A LOT more. I mean, how do you charge the client for your “Be An Artist” idea and the design of the video? If it only took you an hour to come up with it, does that mean you only charge your $125 hourly rate? No way! Plus, you should charge clients based on the value of the results your work gets, not the time and materials that went into making it. You’re not a commodity, Hillier! You’re an artist who can help clients solve problems and achieve their goals. That’s worth so much more than $500. 😎🤑 Kinda wish this vid was about how you can charge $5k, $10k, $50k for a big time commercial but only spend $500 to do it. Seriously awesome work, though. Especially with those neon animations. 🙌🏻🤘🏻

[@_sambfilms]

The budget is not the final price my man.

[@EmmadMunif]

The most entertaining video editing classes for both beginners and masters. This is my favorite youtube channel these days.

[@RossCampoli]

Dude, what an incredible video! I am in awe at how you made that commercial without ever turning on a camera. Gets me excited to step up my editing game!

[@RenSayLess]

The timing and cadence in the ad was A1. It was driving and had areas where it showed emphasis on specific areas to bring attention to them. So great

[@thelonggame3361]

Hayden, your editing breakdowns have been a huge help with starting my channel. Thanks a lot and keep’em coming! Would love to see you commenting over a typical talking head channel’s video (Graham Stephan, Ali Abdaal…) Looking forward to your next video!!

[@KreatedbyKrause]

Exactly the approach I needed to see. Thanks!

[@MolinGuides]

Amazing work every time. Learning alot that cant be found anywhere else for Free !

[@sanjoaquinvalleytransparency1]

Brilliant editing makes a HUGE difference

[@parikshithmo]

Your videos are like the apple commercials for video editors. You literally motivate me to make and edit better videos.

[@RyanNagy]

You did an AMAZING job integrating the product plug into your script. You made your use of the product relevant to your video!! Brilliant.

[@bancily]

loved the video!

[@HillierSmith]

Thank you!!

[@Duzty]

@@HillierSmith how’s my editing?

[@MichelePonte]

It’s Always the same: you buy a pack an inside is an Easter Egg 😅🤷‍♂️

[@sikaiser]

Did Hayden forget to include his own time in the budget? I think that this just proves the point about what’s wrong with the whole Artists dilemma. Yes, everybody consumes art, but it’s usually the middlemen, the platforms - not the artists getting rewarded.

[@anishmyfriend]

This is a video about making great commercials... that's also secretly a great commercial for Current. This is a video advertising ways to use low-budget stock footage... that then advertises promo codes for the same footage in the description. I feel like a master story teller now, and it's only because you told the story so well. Well played, Hillier. Perhaps marketing is an art form too. Not even mad.

[@LouisLuzuka]

man, I gotta say you keep giving and giving, and the passion and purpose in your videos has a fire that give people like me hope. thank you for this video, feeling inspired by your passion and can't wait for more and more, thanks for being there always, and explaining it to me like I'm 5 years old. much love from vancouver canada brother!! I love your vids ((:

[@HillierSmith]

Always good to see you, Louis! Glad my passion for editing inspires you, too!

[@LouisLuzuka]

@@HillierSmith I loved it, worth every second, thank you for your hard work!!

[@will_hunt]

The way he included the ad was genius. I almost always get bored at ads and he kept me engaged throughout. Great job

[@noisesharpen]

Hayden should make "STORYF*CKINGTELLING" merch

[@HillierSmith]

I've considered it...

[@deepaparakkal4241]

@@HillierSmith It's a good idea, jus sayin'

[@MadGamezYT]

*This man has the perfect niche!* He is a professional video editor and doesn’t need to hire an editor for his videos! *You’re an absolute legend!*

[@blackmagic5613]

What a fucking creative video!!! You always surprise with you creative mind. I would've loved it more if you had showed the music part as well. That music track fits perfectly. I wanna know your mind behind it ❤️

[@HillierSmith]

An entire video dedicated to music selection is definitely coming in the very near future... 😉

[@jaredmaddern]

The most impressive thing was how you weaved the ad for Current into the story, I had to watch it twice to see if it really was a sponsorship. Seamless!

[@ReginaFortune]

Please consider doing a video on how to edit like Emma chamberlain’s new vlog style, its like 90s documentary style and such a vibe!

[@HillierSmith]

I have had so many thoughts about her new vlogging style! I won't shut up to my friends about it. She's really doing something different and it's working so well for her! A video about it is definitely in the works...

[@parkerkrynen]

Great pacing. Being a video editor myself it takes me out of it when I recognize commonly used stock footage I’ve seen or used before but for the average viewer it looks all new and highly produced.

[@TubeBuddy]

🐐🐐🐐🐐

[@neekolezx]

Video editing is definitely art! To be able to story tell is really what makes some of these youtubers so successful! I just found you and have watched almost all your videos! Thank you for breaking it down so well for all of us and excelling in your craft! Hoping to learn more from you!

[@cediprodofficial]

Its insane but the music is a bit too loud 😅

[@akashgode6818]

I found it good...but everyone has their own preference :))

[@HillierSmith]

You might be right! It's always a challenge to mix everything right, that's a skill I intend to improve on, thank you for informing me!

[@cediprodofficial]

@@HillierSmith keep up the good work 🙏🏻 support from Germany!

[@jesselopezvlog]

@@cediprodofficial Greetings from Bavaria, Germany 🇩🇪 🥨 🍻

[@shadrax6472]

@@HillierSmith I found out that it never sounds the same whether is listen with my headset, AirPods, or speaker Maybe I should stop editing with a headset

[@mohdvideos1]

This kind of videos always REMIND me that it all start in your mind . Gear matters but the idea and flow of it matters the MOST . Thanks

[@cuboidgamez7577]

Same

[@SportsEntertainment]

You forgot what music you used !!

[@HangWithTheBangs]

well done! I love how the neon brought it all together! thanks for sharing your talents with us!

[@rooommmyyy522]

god damnnnn that was good

[@Juice-chan]

it isn't surely the $500 but the millions of $ worth of skill that went into making it. This video is a great flex. Thanks mate!

[@AntonWongVideo]

Good stuff, Hayden! I just wish her audio didn't clip in the voiceover...kinda threw it off. Good stuff, otherwise, though

[@TripNWithRed]

Genius. Of course I need more of your content. I have an addiction to the chaos and I need to learn it.

[@MelvilleMoments]

LOVED THIS! Killed it bro

[@akashgode6818]

It's always a great day when Hayden posts!!!

[@TheDetourDuo]

ok that was pretty darn good. I kind of expected it to be cheesy the way things were going in the beginning with the script.

[@StrillLife]

I hit the sub button at "well f#%k me..." LMAO! Great info and work. The commercial was sick.

[@client-success-secrets]

Brilliant man! Exceeded my expectations. I'm overwhelmed a bit too... haha

[@deepaparakkal4241]

DAMNN. Been waiting for another upload, and here we are!

[@rogerthomas7482]

Your a dangerous man....this was a great video chief!!!

[@KayakDIY]

Haha. Awesome. Apple and ever big company marketing team kicking themselves. 😂 Love these types of vids.

[@layotheleprechaun]

I’ve learnt more about editing from this video than my last 100 previous videos, thank you

[@PlayNowWorkLater]

Looking for the right cheeky editing techniques. Look no further, you have arrived. These ARE the droids you are looking for. Always enjoy your talent and humour man!

[@VishalSharma-vd4wy]

Lack of attention span is a myth I didn't even blink.

[@SintesconLeo]

This is exactly the process I did back in my advertising company, pitch with an almost finished commercial, company usually love this, then re shoot everything with a director, and ended up costing almost a million dollars 😀

[@Henry-xs6kt]

Your videos are both amazing and disapointing. I was looking foward to learn about video editing, youtuber stuff and etc. Your videos were amazing. At the same time, I saw how much effort you've put into it and I noticed that I could never be this good, nor I would ever dedicate as much time and effort as you. So I am kinda disapointed at myself and because I can clearly see that the internet is ruthless and required more and more quality for not so great returns

[@5IVEGUYSFC]

“How about exposure ? “🤣😭😭

[@23MC]

“Don’t BEAN artist” Lol 😂 8:02

[@abinavpicsandvids6319]

Oh my god, this video is crazy!! Thanks buddy!!! 😊

[@ByteMouse]

the vibes that gave me was that old Canadian psa motivational thing..called "everybody has a thing whats yours"

[@LIUKVLOG]

Are you the genie in the lamp ? For me yes, absolutely! Great job 👏🏻

[@azhanazhan6852]

I just thought you were compiling random clips together. The brilliant part was when the shiny effects wrap around the artists and the kids at the end tied everything together perfectly! Indeed, that's story-fking-telling

[@PatrikRasch]

This is honestly a really good ad/video made with such few resources! Your editing skills never ceases to impress. Keep it up! 😁

[@HillierSmith]

Thank you! Glad you liked it!

[@IsaacPresents]

IM BLOWN AWAY. THIS IS GLORIOUS

[@johnbivins]

"and I'll just keep the rest!" love it! Heck you would have earned it on innovation alone!

[@superinfinityfilms]

good writer able to match the writing to the edit flow

[@trigamacid7983]

i really like these editing challenges you do

[@LYN4X]

the only annoying part with the ad is that the audio keeps peaking and that the voice isnt mixed into it well. Like just some compression and slight EQing will change that drastically

[@chasingvenusfilmarts]

So glad someone else noticed this. I'm reading all the "brilliant" comments thinking, uh, but wait a minute now...haha. Grateful for the content all the same.

[@chrisbrockhurst]

You only bloody did it. Job well done!

[@akashgode6818]

Man ...Hayden this is amazing. I am so confused about how to structure my videos and have this perfect flow but you make it look so easy. Plus this video gave me a lesson on how I also should plan my videos...Perfectly presented video..I think imma get back into editing...cuz this was just so motivational and so so good!!!

[@hugoinup]

Hayden your timelines are always a piece of art I can't wait to see you hit 1 Million Subs!

[@whiteout475]

Those neon drawings are now considered gimmicky lol

[@razabadass]

The final edit of the don’t be an artist themed video seemed truly badass with or without a million budget I feel! Raza :)

[@LifeofanArchitect_TylerD]

I love that you have a very clear reason behind why you edit the way you do. Similar to architecture (not a plug I promise) in that we design buildings with an overall concept that drives all the decisions. You do the same thing with your editing and that's why it's soo good.

[@YOUNGABIG]

Start,Middle,End Dang broo!!🔥

[@travelingtoconsciousness]

your content is gold! Can you make a video where you show everything you use, from royalty free sites, to your editing program, to how you effectively store all of these packs/sounds/b-roll?

[@ProCoderIO]

Nice!!! Always happy to learn more editing.

[@The_Real_Kuxel]

Simply inspirational. Thank you from a fledgling editor.

[@MrChonkachu]

Your channel alone has inspired me to go from believing need to hire out editing to being fully convinced that I need to embrace editing as part of my channel expression. Time was a huge factor and editing didn’t seem like it was on the table in the beginning but the more I watch on your channel the more I want to spend time editing and less time on other things!

[@KaceySue]

I saw an ad for those circling animations and totally disregarded them until now. Wow 🤩

[@HillierSmith]

They won't work for every project, but they certainly came together for this one. 👍🏻

[@rne1223]

Great video and nice integration sir....didn't see it coming.

[@thiagorocha1335]

Wooooooww.... awesome video... have now a Brazilian Fan, congrats bro

[@beedified4894]

Apple Be like after seeing your Ad: "Let's just stop mkaing a million-dollar ad😏

[@infiniteanimationstudios]

I was pleasantly surprised by the secret how to use overlays tutorial hidden in this video. Thanks!

[@ThienLeMinh]

THAT WAS FREAKING AMAZING. WOW.

[@rrnstbslp]

Love this dude! This video gives me a reason for me to continue my passion

[@vibinvp8882]

Looks cool brother i loved the simple storytelling part

[@Marcus-JonesREI]

Dude your channel just blew my mind. You’re the best editor I’ve ever seen

[@Nimsy]

That transition to your sponsorship message was so SEAMLESS

[@Dstick1Spearfishing]

Thanks Mate, that was the best laugh I have had in a while, so much fun to watch, you really lead the pack. Stay Safe!