How Woke Disney is KILLING Retail Stores

In this video, we'll explore some of the key factors contributing to this trend. There has been some backlash against Disney, Star Wars, and Marvel franchises in recent years, with fans expressing disappointment with certain movies or storylines. This has led to a decline in interest and enthusiasm for associated merchandise....
#starwars #marvel #disney

[@Ihavethetouch]

The idea of Star Wars toys clogging the shelves would have been unthinkable until the last few years

[@darkwoods1954]

Who would have thought a Star Wars movie could come out at Christmas time, the best time of year for toy sales and Hasbro not even bother making a toy line for it because they didn't think it would sell well enough. In the UK Star Wars had no presence what so ever in toy stores when Rise of Palpatine came out.

[@StrikeFreedomSlifer]

Indeed so

[@DarthPerkins]

I was there in '77 and you couldn't keep Star Wars toys on the shelves. It was like that until RotJ.

[@christopheouvrard8548]

The first time I watched Last Jedi, I was surprised that there was no attractive designed characters. All the Aliens, the droids, the human characters, none of them would make great toys. Everyone was white, black or grey, with no defining visuals ! Compare that with Jabba's Court for example. Only Holdo has a visual identity because of her colors. But since she's not a main nor likable character, she wouldn't sale.

[@arthurballs9632]

LOL you don't remember 2002 then.

[@Burns_RED]

It cracks me up that TLJ toys are STILL on the shelves 😂

[@JasonKTerry]

We bought the Luke Force Awakens action figure when it came out, and my kids decided to put it up on the fridge unopened and never move it to symbolize what he did (or didn't do) in the movies. Still there after several years!

[@death-king1834]

What if I told you there's still toys from the Force Awakens on shelves in certain stores?

[@AlecFortescue]

it's unreal.

[@luciusblackwood2640]

Apparently you missed the late 80's.

[@gordonschnick12]

Only in Ollie's

[@yaboipele34]

2017 when Disney killed Toys R Us 😢

[@taqresu5865]

Sadly, the Toys R Us here went out of business years beforehand.

[@Sin_Alder]

I would agree, if not for the fact that Toys 'R' Us charged 20-30% more for nearly every product than everywhere else did. Why would I go to TRS to buy something for $10 if I can get it for $7.50 down the street, at the place I can also pick up clothes or groceries?

[@Bosnianumabahuno]

While that is true to some extent what killed toys r us was Bain capital

[@doctormeatball7618]

Unsold Star Wars action figures will be what future archeologists are sifting through as they chronicle the decline of Western Civilization.

[@mayro4803]

They won't even want them in their museums.

[@Jolis_Parsec]

Just imagine the landfill these will inevitably get sent to just to make room for stuff people actually want eventually getting the Atari 2600 E.T. game documentary treatment, only for the folks in question to be absolutely disappointed that they found these worthless pieces of plastic and not the Magic the Gathering card packs that Wizards of the Coast dumped in order to write them off of their taxes. 😂😂😂

[@Digimonisbetterthanpokemon]

It's crazy that there are that many baby Yoda figures left. When that thing first came out you couldn't find them. Just shows how far Star Wars has sunk.

[@austinreed7343]

Sort of like the ammonite.

[@ainzer2903]

In far future, they somehow found PT and OT film and they like it then found the Sequel and they questioning themselves what da hell happened with the sequel.

[@ryujbfvhju1555]

Never ever let those criminals at Disney getting away with it. The originals will be with us.... Always.

[@zachduperron8543]

And the prequels too but factoring in everyone’s opinions so I guess lol

[@deez3913]

Yet we still don't have the originals since they refuse to release them!

[@joes9954]

Don’t be surprised if the Little Mermaid merch joins the rest of the Disney clearance fire sale by the summer.

[@TheSense13]

Won't have any space on shelves for little mermaid because The Marvels won't sell a single toy.

[@TheScarletSlayer]

​@@TheSense13 what are the Marvel's?

[@TheSense13]

@@TheScarletSlayer sequel to Captain Marvel

[@wehrwolf8538]

So instead of keeping the character alive and recasting Black Panther, they killed all merchandising out of respect for Chadwick? That's some high level Disney/Marvel logic that I just don't understand.

[@caryslan5890]

What I don't understand is why they just did not introduce a version of T'Challa from another world in the Multiverse? By this point, they had already established that three versions of Peter Parker existed in the MCU across three worlds in the Multiverse. They could have had this T'Challa come from a world where his Wakanda was destroyed by Kang(to tie it into the overarching plot of Phase 4 and 5) and most of his world's heroes were killed. He arrives in our Wakanda searching for aid only to find our T'Challa has passed away and he ends up getting involved in the conflict with Namor. Is it a perfect solution to Black Panther's future given Boseman's untimely death? No, but the Multiverse literally gave them an escape option and they end up going with the one option nobody wanted to see which was Shuri as the new Black Panther.

[@longtsun8286]

@@caryslan5890 You invested more thought into this, than any political activist masquerading as a writer for Disney, in "current year." According to these political activists, you're wrong and you should be canceled, for the exact same reason Kathleen Kennedy keeps firing any writer and director whose skills overshadow hers.

[@Malik-1994]

I guess you didn’t saw the movie, his Son its going to he the next Black panther

[@jedibusiness66]

Right!? And according to Chadwick’s brother, he wanted them to recast his character.

[@BiggieTrismegistus]

​@@caryslan5890That's a good idea but that would have involved the writers coming up with something creative. It's actually kind of amazing to me that the MCU is leaning so hard into the multiverse without stopping to realize a big problem with Marvel's multiverse (in the films/shows and comics): there's nothing special about the universe you're seeing. The multiverse has always been much more of a DC thing and in their multiverse it's always been clear that the main DC universe (now called the Metaverse) is the universe all the others are based on. The Superman of Earth-23 is _a_ Superman but the Superman of Prime Earth is _the_ Superman. With the MCU all the heroes and villains (including Kang) from various universes are interchangeable so none of them matter more than any other.

[@topcat7323]

This is further proof that Kathleen Kennedy has no idea what she is doing. You bring back the character that is rotting on shelves to star in your next garbage movie. 😮

[@andrew8168]

KK is doing exactly what shes been told. Shes a top performer for Disney.

[@miker00I]

What an easy job of that woman

[@MoneyManHolmes]

They can just slap “Rey The Jedi Master” stickers on the old toys and mark them back to regular price for a few weeks. Still no one will buy them, but they won’t have to ship new ones in from Chy-nah.

[@MikeSidious]

I've been a Star Wars fan and toy collector for four decades, and it's depressing to see how far things have degraded to such an all-time low.

[@zachduperron8543]

She’s a clown at the circus but even that insults clowns

[@hashimr.5473]

Toy companies and manufacturers really have to step up and demand better from Disney, it’s a lose lose situation that hurts retailers and consumers, especially in the long run.

[@5mowFa11]

Aren't toy companies' main concern is trying to maintain the license of big IPs like Star Wars so competitors wouldn't shill em out instead.

[@andrew8168]

I imagine Hasboro is getting paid by the Globalists too...

[@phrixos2826]

It's not hurting me I hate disney, not bought any of thier products ever!

[@hashimr.5473]

@@5mowFa11 what’s the point of having a license where it doesn’t generate profit. They are better off without Disney

[@ooze1982]

Dumping these toys at the landfill would be an insult to trash 😂

[@ccggenius]

A reminder that someone went and excavated all those old Atari ET cartridges from the landfill they were in, meaning if these are sent to rot they OBJECTIVELY have less value than ET for the Atari.

[@XENOS_Indie_Game_Dev]

Chinese child labor probably cost them a nickel to build these shampoo toys, and yet they all look like they belong in the landfill, not a store shelf

[@zachduperron8543]

They need to be shredded

[@death-king1834]

It's still incredible to me that Star Wars a brand that used to be an absoutle juggernaut when it came to it's merchandise. Didn't matter whether it was the Originals, the Prequels or the Clone Wars animated show, Star Wars was the undefeated champion of the toy industry and in just under a decade under Papa Mouse the mighty Star Wars Merchandise Empire has gone the same way as the Romans or the Byzantines.

[@viscountrainbows2857]

I work at a supermarket that sells toys, Pokémon cards and other little doohickeys for kids, including a few Star Wars ones, Luke Skywalker being among those. I have seen parents get literally almost every other toy and Pokémon cards, but not yet even a single Luke. That's how far the brand has fallen; their generational decades old golden boy is being passed up for 7th generation Pokémon that soggy millennials like myself don't care about anymore.

[@goyam2981]

They just try to milk movie franchises too much and they are getting more and more boring. Plus bringing characters that people used to love at old ages and looking like losers is such a bad idea.

[@spiritofthewolf15x]

I remember when "Star Wars" commanded an entire aisle, end cap AND facing wall and was regularly selling out, I remember seeing the "We are sold out of Star Wars toys" signs at Zellers, Toys R Us and Sears. Seeing the current state of Star Wars toys? It saddens me...

[@orangetubergaming]

Even rhe legos and that hurts me

[@allenhaywood9608]

My nephew has wanted his own boba Fett doll for years and when I finally said ok he was crushed when we got to the store. "These ain't like yours!" I said no, no they are not I got mine 30yrs ago, poor guy literally started crying, threw down his toy and said fuck it then. I have never been prouder instead of punishment I gave him mine

[@TheScarletSlayer]

I feel like you are making this up but I had a similar experience. I was born in 2003 back when you story 2 was still popular with the young kids. When I was about 5 I had a Woody, buzz, and Jessy figure. I held onto them for quite some time only to have a comparison done about 15 years later. A kid I was babysitting had a newer version of buzz so I wanted to see the difference between mine and his. My god, the new one was cheaper in every way and had barely any joints for movement. It was like comparing an Italian pizza to a pizza roll.

[@Lord_darkside74]

Man, Kathleen Kennedy is killing this brand

[@longtsun8286]

Killing? She killed it- past tense- it's been dead for years.

[@DBWave94]

It's not just Kathleen Kennedy; it's a concerted effort by the whole of Disney to gentrify the Star Wars brand. Lucas was a fool to sell his life's work away so easily.

[@StrikeFreedomSlifer]

Yeah

[@odyssey-_-23]

She must be the world record holder for worst executive decisions

[@kara9543]

SW RiP 2012

[@SlashTheWeasel]

Hasbro wants to cut down on the amount of plastic used in packaging and all. Good way to cut down on plastic is to stop making stuff we don't want. Walmart and Target still have Eternal toys (along with Black Panther)!! I couldn't believe it when I saw that the other week and laughed. How much plastic was wasted making all this crap that no one wants!

[@scottkrafft6830]

My local Target has Eternals too, along with tons of anime stuff no one seems to want. Posters, figures, etc. The posters have gotten so overpopulated they've spilled over into endcap bins in the arts and crafts section LMAO!

[@NaviRyan]

@@scottkrafft6830 was the anime stuff just generic popular anime? What I could see happening is the retailer saw western movie toy sales dropping off a cliff so over corrected so now they have 1000 goku’s.

[@scottkrafft6830]

@@NaviRyan I know nothing about anime, so I don't know what's popular and what isn't, but they mostly said Demon Slayer and Dragon Ball Z, so, I'll leave that part up to you haha. If I saw the characters I could recognize them.

[@thethiccdonut5257]

@@scottkrafft6830Those are very popular animes

[@BiggieTrismegistus]

I can't believe Marvel not only thought an Eternals movie was a good idea but that anyone would be interested in Eternals merchandise. I've been reading superhero comics for over 3 decades and even I forget the Eternals exist most of the time. Somehow the freaking Inhumans are more interesting than the Eternals

[@gensolo83]

You know you're at Gamestop when $28 is a clearance price on Black Series figures.😄

[@deadartist8827]

lol yeah and there's more Pops than games.

[@kara9543]

Black series never been in my country....:(

[@tommateyak3967]

And they put the sticker right on the face, even if you did want to collect it, it's worthless now smh

[@mmumambientsounds-timers]

The saddest thing is kids don’t play with action figures anymore, only collectors buy them. We are a generation that buy toys to connect with our childhood or with movies. By the time these kids are our age, they won’t have that connection and action figures will be a distant memory.

[@FireRising86]

Phones, tablets and video games pretty much killed the toy market, which is sad. No wonder kids have no imagination

[@ReeseLeeArt]

Video games absolutely killed action figures. Why buy a toy spider man when I can buy a game and do anything? It’s sad really.

[@The_dude_fantastic]

Disney has been killing off the Star Wars and Marvel franchises since they got them, Star Wars visions season 2 is just a small example.

[@travishillsthedarkangelbun504]

I agree, I was disappointed when they didn't continue my favorite characters from season 1 and anime style animations. I never wanted a Wallace and Gromit Star Wars Episode!!!😠

[@The_dude_fantastic]

@@travishillsthedarkangelbun504 it wasn't just a Wallace and Gromit episode it was a Wallace and Gromit mother and daughter outing episode which I just couldn't watch all the way through episode 1 was about a failed sith artist who wants to right the wrongs through painting (that was incredibly boring), I couldn't even watch all of season 2 because it's just excessively lame.

[@davidr3857]

@@travishillsthedarkangelbun504 W&G Star Wars sounds great!!!

[@smcauley600]

no they haven't they made billions

[@GaudiaCertaminisGaming]

How does Disney still get these deals? If I was a toy manufacturer I wouldn’t give them the time of day.

[@58jharris]

Likely the problem is Hasbro is just as woke as Disney.

[@TheScarletSlayer]

Anyone with a spine would tell them, "your toys have been sitting on our shelves for 6 years. Not a single one has been sold".

[@jah24car]

i think stores should start burning them

[@brainpudding5965]

The price tag definitely plays a part in all of this. If they could have made the $10 figures $5, they might have had a better chance. I remember asking my Mother why I recall having so many full toy sets from the 80s, and her response was simple, "We were making good money, and the toys were cheap." Bingo! People not only have less money to begin with these days, but when it comes to buying toys for children (and not simply collecting) you also have to factor in durability, which many of these toys are clearly lacking. Classic case of lowering quality for quantity, only to have that quantity sit on the store shelf and collect dust.

[@NaviRyan]

My jaw dropped when I saw beyblades and bakugan shit I played with as a kid usually around $10. Now going for $40 which was just the top no other accessories or launcher which I think was also $20. Yes I understand they’re new with more metal, but they also screwed up the launchers so the tops barely spin, because kids kept getting shrapnel in their eye.

[@BiggieTrismegistus]

I couldn't believe when I saw that America Chavez figure at GameStop on clearance...it and still cost $23.97! Who is paying $24 for an an action figure of _any_ character?

[@Fr0stbit3_]

Exactly. Legends and Black Series all went up in price and theres been a dip in quality so no one buys them. Has nothing to do with the characters

[@NaviRyan]

@@Fr0stbit3_ think it’s most apparent with Hasbro figures they’re covered with n cardboard to hide how terrible the quality has become.

[@Fr0stbit3_]

@@NaviRyan Yep. And they’re reverting back to the window because of complaints. I had to buy like 10 iron spider figures before I found a half decent one. 30 flippin dollars

[@DBWave94]

Back when I a kid, getting a new toy was something to look forward to. Something you got good grades and did your chores to earn. Nowadays, every snot-nosed toddler on the block has a tablet or phone in their hands by age 5, and they already know of every new toy before it even hits the shelves.

[@hamsandwich6685]

That's a really good point, I'd add that without the surprise of discovering cool toys at the store and having all the "spoilers" steals a bit of the magic from the experience. I recall as a kid, going to the store was exciting because you could only imagine what you may find in the toy aisle.

[@DBWave94]

@@hamsandwich6685 Exactly. The suspense of not knowing what new stuff was out made it all the more fun. Now kids are just chasing that dopamine hit of opening something.

[@elitronprime7322]

I can’t wait for “The Marvels” to get their Legends figures

[@letsfinishit5484]

Them poor store

[@muigokublack6487]

@@letsfinishit5484 Coming soon to an Ollie's near you. All the Carol Danvers, Kamala Khans, and Monica Rambueus you could ever want!

[@letsfinishit5484]

@@muigokublack6487 can't wait

[@BiggieTrismegistus]

Marvel Comics has been trying to make Captain Marvel popular for over a decade and it hasn't worked. Kamala Khan _was_ popular but they screwed that up and Monica Rambeau has always been a C-lister.

[@letsfinishit5484]

@@BiggieTrismegistus the real captain marvel is Shazam

[@fishin4bass2002]

What’s funny is I’ve been to multiple stores, from GameStop and Walmart to discount stores like Ollies and they all have eternals, black Adam, Chang shi, Star Wars and even some black panther and doctor strange toys. Also I noticed it’s always the female characters that hardly never sell, almost like girls aren’t interested in toys?

[@BiggieTrismegistus]

It's almost like superheroes and Star Wars are something that are much more popular with boys than girls. Who woulda thunk it?

[@Raspse7en]

​@Biggie Trismegistus and it seems they never get that since they're too stubborn and stuck in their crappy self-destructive ideology. As big as these companies are, even they can't keep up with their BS forever since something will eventually give, especially when the normies catch on to their nonsense and ditch them.

[@Sjcstro84]

I've seen them package Rey in with Luke and other characters at Walmart. My guess she wasn't selling on her own. In contrast I remember Lucas phantom menace and how much I wanted a darth maul and obi toy.

[@v8matey]

Imagine if Disney had wiped all source material from Marvel and decided to make their own characters and superheroes. And blame YOU as toxic for not liking their new ideas an characters. That's what it feels like to be a 30+ star wars fan. I'm a toxic fan, so I'll spend my toxic money on something else. Maybe a v8 muscle car that runs on poisonous liquids and goes faster then Disney’s stocks nosedive

[@BiggieTrismegistus]

Disney is basically trying to make their own characters for the MCU right now and you see how well it's working. Sure characters like Shuri, Captain Marvel, Iron Heart, and America Chavez exist in the comics but they've never been particularly popular or even liked at all.

[@JasonSmith-jr7jh]

BAM!

[@austinreed7343]

By Phase 10, this will be true. If it survives to Phase 10.

[@MarvinHartmann452]

I was there in 1977 and it was nearly impossible to get these toys. Then, came 2002, we thought it was unbelievable that the toys didn't sell, but then came the last jedi. The brand is destroyed. May they rest in peace.

[@Werewolf.with.Internet.Access]

Woke Disney: Kids want toys and heroes that look like them! Kids: actually, we want toys of heroes of likable people that we can look up to Disney: well you’re wrong, it’s *only* about aesthetics Kids: well then we’re not gonna buy them? Disney: well then why are you a bunch of *racist misogynistic trolls?!* Kids: I’m….Im 8? I don’t know what those words mean

[@Parlimant_Strifey]

everything is a mantle now, so everything has no value. Mantles create zero value to people, but these activists don't get that part. Must have dirt in the eye collectively.

[@user-xt2rb3no5b]

Lol

[@diemes5463]

Even the aesthetics are off

[@iSeeStars153]

This is spot on

[@Turtlepower1987.]

That was an unnecessary comment probably coming from a force WOKEN person 😅😅😅😅

[@britasha1194]

“The modern wider audience clearly wants all this”

[@herooflight7931]

What audience?

[@frankgesuele6298]

Imagine being the actor the action figure is modeled after & seeing the shelves full of you. Day after day. Week after week. Month after month. Year after year. The same ones all the time😭

[@jasonsimmonds3664]

Lando Calrissian is always left on the shelves... yet they keep making them.

[@tonybaran4810]

Those Rey figures will be like the ET atari cartridges buried in the desert somewhere

[@Reishadowen]

1:30: Remember Rey's vision of all those reflections of herself in that cave from TLJ? I think I just figured out what it was foreshadowing...

[@chenlee9835]

I still remember the video you made years ago on the last toys r us store closing in your town. The entire store was virtually empty of products and in some cases shelves, until you got to the Disney Starwars section, full shelves

[@Razehell42]

The last starwars thing I bought was a Chinese knockoff saber because I didn’t feel like paying 250+ for one from Disney when I visited last month.

[@Jolis_Parsec]

I got one of those my dad found on Wish that lets you cycle through multiple colors until you get to the “Pride Month” option where it cycles through all the colors of the rainbow on loop. I’ve unironically been twirling that goofy thing around just to annoy my dogs since they absolutely hate it for some reason. 😂

[@ghostfifth]

You always hear how in the past they would make cartoons specifically in order to market toys and other products to children. Kinda like how yogurt in spaceballs made the merchandising joke. These days is about passing the message and this everything else falls by the wayside. You cannot recapture what start wars was without the merchandising. We needed characters to love and collect, we needed ships to gawk at and wish we could fly in video games or around our bedrooms... They gave us nothing. And so we gave them nothing...

[@user-xd4hb5lb2k]

The worst part is that the consumer hardly matters, BlackRock and other ESG investors will just bail Disney out because they obeyed the ritual of pushing the message, and the bail out funds will be sourced from the tax payer. It's all a scam.

[@JustTooDamnHonest]

Even after 40 years the ROTJ proves that it along with the whole OT is timeless and it will outlast the ST.

[@StraightOtohGunga]

It is doing fantastic with a limited release in theaters 🎥

[@JustTooDamnHonest]

@@StraightOtohGunga It should've been in more theaters just to show that the OT is the all time favorite and rightfully so and why the ST is not and Kennedy has been given an even bigger work load from Disney and he she is not happy. KK is now in the hot seat and if she can't make anything good and if her upcoming films fails then that will be it for KK or at least ot should but Disney are too chickensh*t to fire her ass.

[@StraightOtohGunga]

@@JustTooDamnHonest she should have been fired long ago. As for the showings for ROTJ, the nearest theater showing it near me was 45 minutes, I and many still made the trip. It would be huge if available everywhere

[@JustTooDamnHonest]

@@StraightOtohGunga If you think that ROTJ was big just image if it was ESB(NOW THAT WOULD BE GANGBUSTERS!!!!!) O KK is holding on due to her influence and rumored blackmail that she has on Disney's executives. But she also knows that she is the only one who is keeping the ST barely alive and also Victoria Alonso thought she was protected due to her woke gender race pass and that doesn't work for her and Kennedy will get hers.

[@brentgarlick9605]

Was at a Target the other day. Star Wars toys and Black panther toys on shelves several packages thick in fact many of the toys and legos were pretty well stocked from franchises and movies several months old then at the end of the Isle I saw a section that was practically sold out. It was of course the Super Mario section. Imagine my shock.

[@MiguelMeanGreen]

As an additional side-tangent, it's so disheartening to see what toy aisles have become. I know perspective can change one's view a lot as one gets older, but when I took my nephew to the toy aisle of target recently, I just stood in awe at all the thousands products that I know in my heart will never sell and will almost guaranteed be thrown in a landfill. Even for the ones that do sell, I fear they'll meet the same fate that they do with most kid's toys: they'll maybe get played with for a few minutes and then the kid will get bored with it and it'll get thrown away later on. Again, I'm sure the problem existed in some form back then when I was young, but it's arguably gotten WAY worse.

[@ethanhenrichs5677]

Yeah, the problem is parents giving kids phones at 5. They need to play with toys, they only need their phones until about 16.

[@ccggenius]

Baine Capital tearing Toys R Us a new asshole REALLY did a number on the industry. The purchasers at the major retailers heavily influence what the manufacturers make, and the ones at stores like Target and Walmart do not give a shit about toys. Why would they? They've got lower margins than household goods, AND a lower sell-through rate.

[@DBWave94]

Toys just aren't appreciated like they used to be. It's become nothing more than the dopamine hit of unboxing a new item. All the unboxing and Ryan's World-esque channels have seen to that. I wouldn't be surprised if the average viewer age group of toy channels is 5 or 6.

[@TheScarletSlayer]

​@@ethanhenrichs5677 ha 5, bruh I've met a parent that got their kid hooked on a phone at 1. Would literally start crying if he didn't get it.

[@ethanhenrichs5677]

@@TheScarletSlayer Yeah, it's sad. Another thing a lot of kids don't really play outside anymore. For me and my brothers when we used to go outside when we were kids, it was like playing video games for us. If we didn't do good homework our mom wouldn't let us go outside. It was like losing video games to us.😆

[@collegeman1988]

Lack of toy sales is not the only problem Disney Lucasfilm is suffering from. Last year, I was at a local Walgreens and there was a display of bargain DVDs for sale, and in that collection of movies were The Last Jedi and Solo: A Star Wars Story on sale for $8. I’ve never seen any of the six Star Wars movies George Lucas made on a bargain bin table, and I never will because George Lucas put out a quality product that people who enjoyed those films wanted to buy. Kathleen Kennedy and her minions have told us these movies with the Star Wars name on them weren’t made for us, and we’ve been happy to follow their advice. Disney as an entertainment company deserves to fail.

[@ag9953]

45 dollars for a toy the size of a Polly Pocket, dear god.

[@TheScarletSlayer]

They say in the future the stores will be flooded by unsold toys. Every landfill will be marvel and star wars figures that were never bought. Kids will stop playing with such toys out of pure shame of association.

[@takeoffyourblinkers]

Kray Kray Kennedy, killing one retail store at a time 🤡

[@stevengilley5107]

i run a theater and Disney has been costing my employees money for a long time now

[@omniscience9631]

In Mexico: Rei's figures were at 90% discount! That's right, you only had to pay 10% of the original price to get a brand new Rei Palpatine! Of course they struggled to sell them at a heavy loss, but they cleared their shelves out of otherwise unsellable merch. Props to them I guess

[@finnickrinzler8907]

At our Ollies there were two whole peghooks of 6 inch Admiral Gender Studies for $7.99

[@matthewbowen5841]

Geez, at 1.99 they are still demand-free. But 7.99 at ollies??

[@longtsun8286]

If Hasbro wants Ironheart action figures to sell, it might as well license the Japanese porn parody starring Otsuki Hibiki- I bet her action figures will sell.

[@BungieStudios]

That Batwing toy is an example of what Star Wars toys used to be and should be.

[@Toybinging]

"It's time for the merchandise...to end"

[@stevequincy388]

Disney has completely failed the Star Wars band, it's just sad (and also infuriating).

[@JR1ckDoodles]

At least unlike Disney and Hasbro and a whole other toy companies, Jakks Pacific doesn't oversaturate movie promos like for example, the Sonic Movie 2, it sold successfully with their toys, and you don't see too much of those toys at large retail stores like Target, you only see those from resellers and other smaller retails now.

[@StrikeFreedomSlifer]

we know Disney doesn't care we know they don't care about toy sales up or down. They still get their money from somewhere like BlackRock who knows how long that will dry up. And meanwhile toys will just continue to rot on the shelves. It's kind of sad really nice love toys when I was a kid it's kind of heartbreaking that it's come to this that Disney had devolved into this

[@unsolicited577]

What Disney also forgets is the landscape has changed for action figures. It’s more for collectors nowadays instead of kids. It’s also an indictment that most of their films don’t resonate with children enough to have them create their own adventures with the toys.

[@DarthHotTake]

Notice how the majority of clearanced Star Wars figures are Black Series 6 inch that Hasbro tries to push so hard. Their 3 3/4 line, The Vintage Collection, aside from the odd Reva or Rey figure, sells pretty well.

[@Captianjim]

As a department manager of the toy and lawn/garden sections at walmart I can say that it's the same exact thing with all the Lightyear toys and even the BP2 toys. I just clearanced out hundreds of toys that just sat there once they came in and no one bought for months.

[@Peepeestorm]

I grew up as a kid with Star Wars, mind you in the 90s to 2000s and the one thing I would look forward to every week (my mom spoiled me) was going to toys r us and going straight to the Star Wars asile. It was such a fantastic feeling. Seeing how much Disney has destroyed that feeling, it hurts. I hope they fail.

[@stephenfitzgerald9769]

I heard ‘rack o’ Reys’ and thought I heard ‘rack o’ ribs’. Now, I’m doubly disappointed.

[@rocistone6570]

~11:40: What gets me is that they are still charging $25.00 (or trying to) for zero sales merchandise that is headed for the shredder or a landfill eventually. It goes to show that The Corporate Mouse isn't the only batch of delusional people in the toy biz

[@imonit4272]

My children could hold their breath until they pass out, no Disney products are allowed in my house.

[@majcyl]

I have only watched the orginal 6 films, recently got a free copy of Jedi survivor. Can't say i would have paid money for it.

[@markcarpenter6020]

The old games made by Lucas arts were pretty good. I love the knights of the old republic games and the first force unleashed game is pretty good too.

[@therealfrananon]

Star Wars has always been a boy thing (which doesn't mean that geek girls can like it too). Trying to turn it around is like trying to retarget the Barbie brand or the Twilight franchise towards boys. A complete nonsense.

[@kara9543]

I m very inclusive.. i always loved old Disney animated princess movies (plus Lion king, Treasure planenet.. just old Disney) but when it came to SW - that was my favourite :( (in my country we had only small amount of merch compare with US...)

[@BiggieTrismegistus]

When I was a boy I liked things like the Disney princess movies but when it came to toys I wanted He-Man and GI Joe. Things like Star Wars, Marvel and DC superheroes and even Star Trek were much more for boys and men than anyone. That's not to say that girls and women couldn't enjoy those things but that the hardcore fanbase was overwhelmingly male. There's something about big interconnected fictional universes that seems to appeal to the male brain.

[@SlashTheWeasel]

I went to Walmart and Target earlier this week and I can still find bunch of Black Panther, Eternals and some other toys. I can find bunch of new Tranformers Earthspark but can't find any of the Legacy Transformers I want. I finally had to buy Hasbro Pulse membership so I can just buy the TF toys I want at good prices cause stores never have what I want. Hasbro wonders why their stock is down?

[@bareknuckletalk8691]

I took my son to Smith Toys here in the UK today and the clearance section was filled with Buzz Light year and Star Wars

[@matthewbowen5841]

How nice of Kenner to put Reeva and the Asian Inquisitor in retro packages so they still seem current in 25 years.

[@dreamcastfan]

They’ll still be on those shelves in 25 years. 😂

[@matthewbowen5841]

@@dreamcastfan I guess the packaging design team learned their lesson with the sequel trilogy movie-specific branding that reveals how poorly the merchandise was received. Now, new figures are just retro packaged from the beginning so they will never officially be dated.

[@gordonschnick12]

Kenner hasn't existed in years. It's just Hasbro putting member berries on the toy box.

[@BiggieTrismegistus]

I think it's hilarious that Disney created an East Asian Inquisitor and then give him a wok for a hat.

[@matthewbowen5841]

@@BiggieTrismegistus They basically just said, "Raiden but in space." It's an Asian actor wearing a sci fi version of the rice paddy hat. Which is as basic as it gets.

[@charlesjmouse]

It finally happened: As someone who was a fan of Star Wars going back to 1977, you've finally shown me a boxed Star Wars character I've never heard of. So may favourite film series is truly dead.

[@robertcovino4889]

I really enjoy these videos. I remember as a kid in 77 having to wait months until the toys were available. Then that magic Christmas of 1978 was when we all got our toys. (I still have them) I doubt they sat on the shelves for years after they were made. Oh well times change… Thanks. 🍻

[@Strawberryknight]

Same situation in Canada. Every dollarama store is packed with disney toys and products sold at $3 and still nobody buys them.

[@robchuk4136]

There were only 3 Revas left! She's selling! Get em while supplies last!

[@elwoodjacobs4353]

Another toyline that's been plaguing the Dirt Cheaps, Treasure Hunts, & Ollie's stores (at least in my area) are the Robert Pattinson Batman toys. I went into either an Ollie's or a Dirt Cheap once, & I saw literally about _50_ Pattinson Batman figures just languishing on the shelf, & in other similar stores, I've seen Pattinson Batman & Cravitz Catwoman figures making the pegs warmer than an _electric blanket._ Is it a case of Spin Master making too many, or does nobody like Pattinson's Batman as much as they'd have you think? I thought people loved the movie, but the metric ton of toys rotting in bargain basement stores is leading me to think otherwise.

[@KingRandor82]

The Batman, Spider-Man: NWH, and Ghostbusters: Afterlife all had one thing in common: Everyone was RAVING about them....for one week, then dead silence. That said it all, to me.

[@elwoodjacobs4353]

@KingRandor82 I still do quite like Afterlife, but in retrospect, basically all it did was act as an apology for Ghostbusters 2016, an admittedly heartfelt tribute to Harold Ramis, & a fairly bare-bones setup for the new kids, but at the time, that's all the fans needed & wanted. I do very much hope that the next GB installment will have more meat on its bones, but I do enjoy Afterlife as a well-intentioned fluff-piece. To me, the true Ghostbusters 3 will always be the 2009 video game, but I don't mind having Afterlife around.

[@KingRandor82]

@@elwoodjacobs4353 I love that username :)

[@matthewlong6699]

Disney made the biggest toy fail when they had no “baby yoda” toys available for the Christmas shopping season of mandalorian season 1. One of the biggest toy fails this century.

[@BiggieTrismegistus]

I'm not really a Star Wars fan but even I bought a Grogu toy. That little guy is so freaking cute.

[@omniscience9631]

I love the fact that these videos don't have "Captain America/Steve Rogers" or "Ironman/Tony Stark" hell not even hulk action figures, but they have plenty of "black panther", "shuri", "shang chi", "capt marvel/the marvels", and of course the whole star wars disney trilogy. People don't want that crap, but Disney insists and they lose money like crazy because of it.

[@barneyfyfe8313]

Maybe Disney can hire some key marketing people from Anheuser Busch's Bud Lite division?

[@jnorton8402]

Light, bright, and a transvestite.

[@thetruestar6348]

This is why I have moved on to buying Gunpla and different model kits

[@9216years]

My local Ollie's is full Star Wars and Marvel action figures. Imagine the pollution Disney is causing with its unpurchased action figures alone.

[@flameofthewest6196]

So grateful I grew up during the OT days in the 80s - 90s with all the great Sci Fi films. I get young fans all the time telling me that they wish they had too.

[@markymark3572]

These merchandise sales, or lack of, really sum up Disney's film output over the last few years

[@racingraptor4758]

Im supprised by two things: first, how much of those figures i clogging the shelves and second, how well stocked american shops are. Here in Poland we dont have 99% of this merch avalible and if something pops up it is overpriced as hell. And they wont put it on discount even if product is broken. But to be fair its better to use some of those shelves for some everyday products that will sell than for a bunch of captain marvel or rey figures that would just sit there for months .

[@THEremiXFACTOR]

1:15 I remember first seeing that Luke Skywalker figure and thinking "Oh I've got to get the old man jedi version of Luke!". And then I saw the film...

[@MLJ7956]

Very interesting video... Here is another interesting trend I've been noticing...on a lot of people's/websites ranking pages/articles that the vast majority of Star Wars video game rankings usually have the older Lucasarts (George Lucas approved) games (mostly pre-Disney) in the top 5/10/15 (very few are ever EA/Disney Star Wars games). And it appears that many of the older Lucasarts/pre-Disney Star Wars games is what a lot of people actually want & want to play. 🤨

[@zillauniverse7208]

I have a store next to my house we’re they resell products from Amazon that nobody wants and for a couple of days they had a stock pile of Wakanda Forever toys with characters like Shuri, Namor and Iron Heart until Wednesday when everything in there was $1 (no literally) and even then not that’s many people bought them. 😂

[@OpEditorial]

Shop assistants be like: That guy is back mocking the unsold toys again... 😅

[@RealBasedSpartan]

I don’t blame them since they’re stuck trying to sell them in the first place

[@ericksolis7820]

The thing is though. Kids nowadays don’t play with toys as much as they used to. They have a better toy, a cellphone.

[@user-rm3mo9gt6f]

Hasblow should also be held accountable here. I miss the days when they labeled "the enemy" on characters like Storm Shadow and Tunnel Rat. Also, the days when they associate mental illnesses with bad guys like Zartan, etc.

[@dony2852]

It is rather sad. They have the audience still but Disney seems hell bent on pissing them off and ignoring the market they represent. It doesn't even take much to profit off of them. Just look at Jedi Survivor. The launch was atrocious but the game was still good enough that most fans are willing to hold their noses and pray for patches to fix it. It is simply baffling.

[@atomicninjaduck9200]

Apparently the "Death Sentence in 12 Systems" referred to the Eternal Death of not selling figures!

[@D.Pensak]

Man I LOVE these toy videos. More please.

[@jeffreyjameson9301]

I'd like to perform an experiment. Open two disney stores right next to each other - one having only content pre-dating the 2000's and the other... well yeah. Which one is gonna do better? lol. Hey kids wanna buy the stuff from your generation? The crappy knock-offs of your parent's or their parent's generation? Sweet!

[@shawntraub7249]

The store that sells older movies and toys would also need to use the older box art on the movies. Right now, every single Disney movie on the shelf has the exact same box art: A solid grey background with one of the characters on it. Usually the main one, but not always. The (real) Little Mermaid has Ariel. Lady and the Tramp only has Lady. Frozen has Elsa, and Frozen 2 has Anna. The Jungle Book has Baloo; no idea why they didn't go with Mowgli. So unimaginative. All the older covers had character, these new ones are boring and all the same.

[@austinreed7343]

Even at the latter, it's mostly stuff prior to the mid-2010s that will sell.

[@aster4jaden]

These Star Wars Toy Videos showing how much they aren't selling helps reaffirm my belief how no one wants Disney Star Wars shit.

[@Roofers-Nail-Hardest]

LMAO it took me 15 seconds till I subconsciously put together the “I don’t like him either” joke. Having a joke pull the punchline from my memory felt different.

[@SuperXAsh]

i'm still bummed and insulted that they mishandled Namor so badly. THAT and had a character who's been alive for centuries and DIDN'T play with the idea of him being active during WW2. Course that would've detracted from the misery guts storyline, and inject it with just a little too much fun and coolness... if even for a fleeting few seconds. AND FIRESPRAY sounds like a dull turd of a name. Like off-brand My Little Pony names

[@GotchaProductions]

Firespray was coined during the Lucas-era of SW. Always sounded a cool ship model name, I don’t see the hate for the model name when it never sucked back then

[@Owlr4ider]

While Disney certainly deserves a lot of the blame, too many people fail to realize that corporations like Disney are beholden to both their shareholders and creditors, and that's the Root of All Evil(yes, I do love this Dream Theater song), pun fully intended. More people need to be aware of the ECG rating, what it is and why it exists and about its creator: Larry Fink of Black Rock. I mean, yes, Disney and a few other corporations(Bud Light, Gillette, etc) have taken the ECG nonsense further than most others which is why they all received massive(and fully justified) backlash, but these behaviors are the symptoms of the illness, not the illness itself which is the ECG rating.

[@kevinh5349]

If they were beholden to their shareholders and creditors they wouldn't put out the crap they do. They should be but they're not. Put the blame on the top guy, currently pretty boy Iger, and, especially, the Board of Directors.

[@Owlr4ider]

@@kevinh5349 Except that their largest shareholders(Black Rock and Vanguard) as well as their creditors are the very people pushing the ECG in the first place...

[@JoesGuy]

He's back at the toy aisle, and oh boy..... it's looking bad.

[@lincolnshirepoacher9390]

In the first run of Star Wars toys, Kenner had to sell rainchecks so that people could get Star Wars toys when they were manufactured and shipped. They sold so well that they literally couldn't meet the production demands. A question soon will be "Is there enough room in this landfill for all of these Rei toys?"

[@ThatGuyX2]

Remember when "bad movie" episode 1 came out? Merch sold even though it was everywhere

[@viscountrainbows2857]

I'd get the Bill Burr figure, just for the ludicrous novelty of having a doll of Bill Burr as a spaceman, [Di$ney] Star Wars or not.

[@DragonFist9323]

I like Shang-Chi and i love Martial Arts BUT. Is the comics version of the character i like.

[@hannibal5179]

I love how the guy makes the 5 same jokes over and over again real funny and entertaining

[@noonenoname00]

Why won't they put those Last Jedi toys in the trash already?!

[@dylives7667]

02:36 Here comes an akshully moment. There was this limited reissue of the Mos Eisley Cantina Showdown POTJ set as is but, of course, the figures were in Black Series format. Everything else remained the same. Key word: limited. That one did flew off the shelves. Not sure why only Ponda is the only one that sold out. Also, how could you have not watched Wall-E yet? Peter Gabriel did the theme song, FFS.

[@BiggieTrismegistus]

Totally agree about _Wall-E._ It's such a great movie.

[@travishillsthedarkangelbun504]

They need to stop making more boring Female action figures..... Maybe they should stick with Lego Star Wars sets for now on.

[@CloneSpartan1998]

Not only is the quality of the shows that are making them unprofitable but also the quality of the toys. For example I remember back in my day you used to have the ability to get a full-size helmet from Star Wars whether it was a regular clone trooper, Captain Rex or even Boba Fett. Now it’s only have a mask or half a helmet of either a customizable clone trooper, Boba Fett or the Mando no full-size helmet for close to less than a hundred dollars anymore.

[@letsgets77]

That's on them. Stop ordering their crap and it won't sit on your shelves. Can't remember the last time I saw a NEW comic on the shelf at my local comic shop. They get it. Why don't giant retailers get it? 🤷 Don't know, don't care.

[@StraightOtohGunga]

I love that Hasbro and Jazzwares have pretty much dropped sequel related toys altogether 😅

[@dave3657]

These can be piled in the landfill on top of the JarJar Binks action figures. 😂

[@nicarde88]

Do they deserve such esteemed company?

[@travtagonist3]

Jar Jar actually sells

[@caimanthechimera679]

No don’t, that would be an insult to the JarJar Binks figures.